{"id":64522,"date":"2024-07-25T20:34:49","date_gmt":"2024-07-25T11:34:49","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64522"},"modified":"2024-07-28T13:32:54","modified_gmt":"2024-07-28T04:32:54","slug":"violation-of-the-premiums-and-representations-act","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act","title":{"rendered":"Co se stane, kdy\u017e dojde k poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen)? Vysv\u011btlen\u00ed syst\u00e9mu pokut"},"content":{"rendered":"\n<p>Pokud obsahuj\u00ed reklamy nebo produkty nepravdiv\u00e9 \u010di p\u0159ehnan\u00e9 informace, nebo pokud nab\u00edzej\u00ed p\u0159\u00edli\u0161 luxusn\u00ed ceny, m\u016f\u017ee to v\u00e9st k poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Japanese Premiums and Representations Act) a mohou b\u00fdt ulo\u017eeny sankce. Nicm\u00e9n\u011b mnoho lid\u00ed si mo\u017en\u00e1 nen\u00ed jist\u00fdch, co p\u0159esn\u011b p\u0159edstavuje poru\u0161en\u00ed tohoto z\u00e1kona nebo jak\u00e9 sankce poru\u0161en\u00ed m\u016f\u017ee p\u0159in\u00e9st.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku vysv\u011btl\u00edme podrobnosti o poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f a o sankc\u00edch, stejn\u011b jako kl\u00ed\u010dov\u00e9 body, jak se vyhnout poru\u0161en\u00ed tohoto z\u00e1kona.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Co_je_poruseni_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\" title=\"Co je poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Co je poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Omezeni_a_zakazy_tykajici_se_darkovych_predmetu\" title=\"Omezen\u00ed a z\u00e1kazy t\u00fdkaj\u00edc\u00ed se d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f\">Omezen\u00ed a z\u00e1kazy t\u00fdkaj\u00edc\u00ed se d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Zakaz_neopravneneho_oznacovani\" title=\"Z\u00e1kaz neopr\u00e1vn\u011bn\u00e9ho ozna\u010dov\u00e1n\u00ed\">Z\u00e1kaz neopr\u00e1vn\u011bn\u00e9ho ozna\u010dov\u00e1n\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Tri_typy_sankci_za_poruseni_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\" title=\"T\u0159i typy sankc\u00ed za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">T\u0159i typy sankc\u00ed za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Narizeni_k_naprave\" title=\"Na\u0159\u00edzen\u00ed k n\u00e1prav\u011b\">Na\u0159\u00edzen\u00ed k n\u00e1prav\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Pokuty\" title=\"Pokuty\">Pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Zadosti_o_zakaz_ze_strany_kvalifikovanych_spotrebitelskych_organizaci\" title=\"\u017d\u00e1dosti o z\u00e1kaz ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed\">\u017d\u00e1dosti o z\u00e1kaz ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Prime_sankce_zavedene_novelizaci_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb_v_roce_Reiwa_5_2023\" title=\"P\u0159\u00edm\u00e9 sankce zaveden\u00e9 novelizac\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb v roce Reiwa 5 (2023)\">P\u0159\u00edm\u00e9 sankce zaveden\u00e9 novelizac\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb v roce Reiwa 5 (2023)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#O_podrobnostech_pokut_za_poruseni_Zakona_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi\" title=\"O podrobnostech pokut za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed)\">O podrobnostech pokut za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Pripady_kdy_se_vztahuje_pokuta\" title=\"P\u0159\u00edpady, kdy se vztahuje pokuta\">P\u0159\u00edpady, kdy se vztahuje pokuta<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Vypocet_pokuty\" title=\"V\u00fdpo\u010det pokuty\">V\u00fdpo\u010det pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Zpusoby_snizeni_pokuty\" title=\"Zp\u016fsoby sn\u00ed\u017een\u00ed pokuty\">Zp\u016fsoby sn\u00ed\u017een\u00ed pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Predlozenim_dokumentu_muze_dojit_k_vylouceni_z_pokuty\" title=\"P\u0159edlo\u017een\u00edm dokument\u016f m\u016f\u017ee doj\u00edt k vylou\u010den\u00ed z pokuty\">P\u0159edlo\u017een\u00edm dokument\u016f m\u016f\u017ee doj\u00edt k vylou\u010den\u00ed z pokuty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Klicove_body_jak_se_vyhnout_poruseni_Zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\" title=\"Kl\u00ed\u010dov\u00e9 body, jak se vyhnout poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Kl\u00ed\u010dov\u00e9 body, jak se vyhnout poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Pripravte_si_materialy_ktere_lze_rozumne_vysvetlit\" title=\"P\u0159ipravte si materi\u00e1ly, kter\u00e9 lze rozumn\u011b vysv\u011btlit\">P\u0159ipravte si materi\u00e1ly, kter\u00e9 lze rozumn\u011b vysv\u011btlit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Podstupte_pravni_kontrolu_advokatem_predem\" title=\"Podstupte pr\u00e1vn\u00ed kontrolu advok\u00e1tem p\u0159edem\">Podstupte pr\u00e1vn\u00ed kontrolu advok\u00e1tem p\u0159edem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Shrnuti_Poruseni_zakona_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi_%E2%80%93_konzultujte_s_pravnikem_predtim_nez_dojde_k_poruseni\" title=\"Shrnut\u00ed: Poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed) \u2013 konzultujte s pr\u00e1vn\u00edkem p\u0159edt\u00edm, ne\u017e dojde k poru\u0161en\u00ed!\">Shrnut\u00ed: Poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed) \u2013 konzultujte s pr\u00e1vn\u00edkem p\u0159edt\u00edm, ne\u017e dojde k poru\u0161en\u00ed!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/violation-of-the-premiums-and-representations-act\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_poruseni_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\"><\/span>Co je poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/question.jpg\" alt=\"Co je poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb\" class=\"wp-image-64734\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb je pr\u00e1vn\u00ed norma vytvo\u0159en\u00e1 za \u00fa\u010delem ochrany z\u00e1jm\u016f b\u011b\u017en\u00fdch spot\u0159ebitel\u016f. Aby mohli spot\u0159ebitel\u00e9 \u010dinit vhodn\u00e1 rozhodnut\u00ed p\u0159i n\u00e1kupu zbo\u017e\u00ed nebo slu\u017eeb, z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zakazuje n\u00e1sleduj\u00edc\u00ed dv\u011b v\u011bci a jejich nedodr\u017een\u00ed se pova\u017euje za poru\u0161en\u00ed:<\/p>\n\n\n\n<ul>\n<li>Omezen\u00ed a z\u00e1kaz d\u00e1rk\u016f<\/li>\n\n\n\n<li>Z\u00e1kaz ne\u010destn\u00e9ho ozna\u010dov\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edm textu vysv\u011btl\u00edme podrobnosti o ka\u017ed\u00e9m z t\u011bchto bod\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Omezeni_a_zakazy_tykajici_se_darkovych_predmetu\"><\/span>Omezen\u00ed a z\u00e1kazy t\u00fdkaj\u00edc\u00ed se d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f omezuje a zakazuje d\u00e1rkov\u00e9 p\u0159edm\u011bty. Term\u00edn &#8220;d\u00e1rkov\u00e9 p\u0159edm\u011bty&#8221; se vztahuje na zbo\u017e\u00ed nebo pen\u00edze poskytovan\u00e9 spolu s prod\u00e1van\u00fdm produktem jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>D\u00e1rky a bonusy se st\u00e1vaj\u00ed faktorem rozhodov\u00e1n\u00ed p\u0159i n\u00e1kupu zbo\u017e\u00ed nebo slu\u017eeb. Nap\u0159\u00edklad, pokud je d\u00e1rek p\u0159\u00edli\u0161 luxusn\u00ed, m\u016f\u017ee to v\u00e9st k n\u00e1kupu p\u0159edra\u017een\u00fdch nebo kvalitativn\u011b nevyhovuj\u00edc\u00edch produkt\u016f, kter\u00e9 by z\u00e1kazn\u00edk za norm\u00e1ln\u00edch okolnost\u00ed nekoupil.<\/p>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f stanov\u00ed celkovou a maxim\u00e1ln\u00ed hodnotu d\u00e1rkov\u00fdch p\u0159edm\u011bt\u016f, aby se zabr\u00e1nilo nezdrav\u00e9 konkurenci a chr\u00e1nilo se p\u0159ed nev\u00fdhodami pro spot\u0159ebitele. Nedodr\u017een\u00ed maxim\u00e1ln\u00ed nebo celkov\u00e9 hodnoty d\u00e1rk\u016f m\u016f\u017ee v\u00e9st k poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f.<\/p>\n\n\n\n<p>Existuj\u00ed dva typy d\u00e1rk\u016f:<\/p>\n\n\n\n<ul>\n<li>Otev\u0159en\u00e9 sout\u011b\u017ee: Sout\u011b\u017ee, do kter\u00fdch se m\u016f\u017ee p\u0159ihl\u00e1sit kdokoli bez nutnosti n\u00e1kupu zbo\u017e\u00ed nebo slu\u017eeb nebo n\u00e1v\u0161t\u011bvy obchodu.<\/li>\n\n\n\n<li>Zav\u0159en\u00e9 sout\u011b\u017ee: Sout\u011b\u017ee, kter\u00e9 vy\u017eaduj\u00ed n\u00e1kup zbo\u017e\u00ed nebo slu\u017eeb.<\/li>\n<\/ul>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f se vztahuje na zav\u0159en\u00e9 sout\u011b\u017ee. U zav\u0159en\u00fdch sout\u011b\u017e\u00ed existuj\u00ed t\u0159i typy: &#8220;obecn\u00e9 sout\u011b\u017ee&#8221;, &#8220;spole\u010dn\u00e9 sout\u011b\u017ee&#8221; a &#8220;celkov\u00e9 d\u00e1rky&#8221;, pro kter\u00e9 jsou stanoveny maxim\u00e1ln\u00ed a celkov\u00e9 hodnoty.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, u spole\u010dn\u00fdch sout\u011b\u017e\u00ed je maxim\u00e1ln\u00ed hodnota d\u00e1rku stanovena na 300 000 jen\u016f (\u010desk\u00fdch korun) a celkov\u00e1 hodnota na 3 % z p\u0159edpokl\u00e1dan\u00e9ho celkov\u00e9ho obratu z prodeje spojen\u00e9ho se sout\u011b\u017e\u00ed.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Co je z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f (Z\u00e1kon o d\u00e1rkov\u00fdch p\u0159edm\u011btech)? Jednoduch\u00e9 vysv\u011btlen\u00ed a p\u0159\u00edklady poru\u0161en\u00ed a sankc\u00ed[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakaz_neopravneneho_oznacovani\"><\/span>Z\u00e1kaz neopr\u00e1vn\u011bn\u00e9ho ozna\u010dov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ozna\u010den\u00ed \u201estandardy\u201c, \u201ecena\u201c, \u201ekvalita\u201c, \u201ezem\u011b p\u016fvodu\u201c a podobn\u011b uveden\u00e9 na produktech a slu\u017eb\u00e1ch m\u00e1 velk\u00fd vliv na rozhodov\u00e1n\u00ed spot\u0159ebitel\u016f p\u0159i n\u00e1kupu. Pokud jsou tyto informace zobrazeny nespr\u00e1vn\u011b nebo jsou p\u0159ehnan\u00e9, m\u016f\u017ee to spot\u0159ebitele p\u0159ipravit o mo\u017enost u\u010dinit spr\u00e1vn\u00e9 rozhodnut\u00ed p\u0159i n\u00e1kupu.<\/p>\n\n\n\n<p>Aby se p\u0159ede\u0161lo takov\u00fdm situac\u00edm, zakazujeme zobrazen\u00ed, kter\u00e9 by mohlo v\u00e9st k nedorozum\u011bn\u00edm ze strany spot\u0159ebitel\u016f (neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed). Existuj\u00ed t\u0159i typy neopr\u00e1vn\u011bn\u00e9ho ozna\u010den\u00ed:<\/p>\n\n\n\n<ul>\n<li>Ozna\u010den\u00ed vedouc\u00ed k myln\u00e9 p\u0159edstav\u011b o v\u00fdjime\u010dnosti<\/li>\n\n\n\n<li>Ozna\u010den\u00ed vedouc\u00ed k myln\u00e9 p\u0159edstav\u011b o v\u00fdhodnosti<\/li>\n\n\n\n<li>Ostatn\u00ed potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed<\/li>\n<\/ul>\n\n\n\n<p>\u201eOzna\u010den\u00ed vedouc\u00ed k myln\u00e9 p\u0159edstav\u011b o v\u00fdjime\u010dnosti\u201c se t\u00fdk\u00e1 zobrazen\u00ed produkt\u016f, slu\u017eeb, standard\u016f atd. takov\u00fdm zp\u016fsobem, \u017ee spot\u0159ebitel m\u016f\u017ee nab\u00fdt dojmu, \u017ee jsou \u201emnohem lep\u0161\u00ed (v\u00fdjime\u010dn\u00e9)\u201c ne\u017e ve skute\u010dnosti nebo ne\u017e produkty konkurence. \u201eOzna\u010den\u00ed vedouc\u00ed k myln\u00e9 p\u0159edstav\u011b o v\u00fdhodnosti\u201c se vztahuje na zobrazen\u00ed ceny produkt\u016f, obchodn\u00edch podm\u00ednek atd. tak, aby spot\u0159ebitel m\u011bl dojem, \u017ee jsou \u201ev\u00fdhodn\u011bj\u0161\u00ed\u201c ne\u017e ve skute\u010dnosti nebo ne\u017e nab\u00eddka konkurence.<\/p>\n\n\n\n<p>Existence \u201eostatn\u00edho potenci\u00e1ln\u011b zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed\u201c slou\u017e\u00ed k regulaci ozna\u010den\u00ed, kter\u00e1 nelze \u0159e\u0161it pouze prost\u0159ednictv\u00edm v\u00fd\u0161e uveden\u00fdch kategori\u00ed. Mezi tato ozna\u010den\u00ed pat\u0159\u00ed n\u00e1sleduj\u00edc\u00edch sedm typ\u016f:<\/p>\n\n\n\n<ol>\n<li>Ozna\u010den\u00ed neobsahuj\u00edc\u00ed ovocnou \u0161\u0165\u00e1vu u nealkoholick\u00fdch n\u00e1poj\u016f atd.<\/li>\n\n\n\n<li>Neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed zem\u011b p\u016fvodu produktu<\/li>\n\n\n\n<li>Neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed n\u00e1klad\u016f na spot\u0159ebitelsk\u00fd \u00fav\u011br<\/li>\n\n\n\n<li>Ozna\u010den\u00ed fale\u0161n\u00fdch nab\u00eddek u nemovitost\u00ed<\/li>\n\n\n\n<li>Ozna\u010den\u00ed fale\u0161n\u00fdch nab\u00eddek<\/li>\n\n\n\n<li>Neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed u domov\u016f pro seniory s pe\u010dovatelskou slu\u017ebou<\/li>\n\n\n\n<li>Ozna\u010den\u00ed, u kter\u00e9ho je pro b\u011b\u017en\u00e9ho spot\u0159ebitele obt\u00ed\u017en\u00e9 rozpoznat, \u017ee poch\u00e1z\u00ed od podnikatele<\/li>\n<\/ol>\n\n\n\n<p>Citace: \u00da\u0159ad pro ochranu spot\u0159ebitel\u016f | <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/public_notice\" target=\"_blank\" rel=\"noreferrer noopener\">Ozn\u00e1men\u00ed[ja]<\/a><\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee dojde k takov\u00e9mu neopr\u00e1vn\u011bn\u00e9mu ozna\u010den\u00ed, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed v\u00fdrobk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_typy_sankci_za_poruseni_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\"><\/span>T\u0159i typy sankc\u00ed za poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/penalty.jpg\" alt=\"\u30da\u30ca\u30eb\u30c6\u30a3\" class=\"wp-image-64735\" \/><\/figure>\n\n\n\n<p>Existuj\u00ed t\u0159i typy sankc\u00ed za poru\u0161en\u00ed tohoto z\u00e1kona: \u201ena\u0159\u00edzen\u00ed k n\u00e1prav\u011b\u201c, \u201epokuty\u201c a \u201e\u017e\u00e1dosti o z\u00e1kaz ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed\u201c. V roce Reiwa 5 (2023) byly z\u00e1konem o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb zavedeny tak\u00e9 \u201ep\u0159\u00edm\u00e9 sankce\u201c, na kter\u00e9 je t\u0159eba d\u00e1vat pozor. V tomto \u010dl\u00e1nku se podrobn\u011bji zam\u011b\u0159\u00edme na t\u0159i typy sankc\u00ed a na p\u0159\u00edm\u00e9 sankce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narizeni_k_naprave\"><\/span>Na\u0159\u00edzen\u00ed k n\u00e1prav\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na\u0159\u00edzen\u00ed k n\u00e1prav\u011b je syst\u00e9m, v r\u00e1mci kter\u00e9ho m\u016f\u017ee gener\u00e1ln\u00ed \u0159editel Agentury pro ochranu spot\u0159ebitele nebo guvern\u00e9r prefektury na\u0159\u00eddit podnikatel\u016fm zastavit neopr\u00e1vn\u011bn\u00e9 ozna\u010dov\u00e1n\u00ed a poskytov\u00e1n\u00ed d\u00e1rk\u016f. V p\u0159\u00edpad\u011b podez\u0159en\u00ed z poru\u0161en\u00ed m\u016f\u017ee b\u00fdt od podnikatel\u016f vy\u017eadov\u00e1no, aby poskytli vysv\u011btlen\u00ed a p\u0159edlo\u017eili dokumentaci. P\u0159\u00edklady na\u0159\u00edzen\u00ed k n\u00e1prav\u011b zahrnuj\u00ed:<\/p>\n\n\n\n<ul>\n<li>Informov\u00e1n\u00ed ve\u0159ejnosti o skute\u010dnosti poru\u0161en\u00ed<\/li>\n\n\n\n<li>Zaveden\u00ed opat\u0159en\u00ed k prevenci opakov\u00e1n\u00ed<\/li>\n\n\n\n<li>Zaji\u0161t\u011bn\u00ed, \u017ee se poru\u0161en\u00ed nebude opakovat<\/li>\n<\/ul>\n\n\n\n<p>I kdy\u017e podnikatel\u00e9 p\u0159estanou s neopr\u00e1vn\u011bn\u00fdm ozna\u010dov\u00e1n\u00edm a poskytov\u00e1n\u00edm d\u00e1rk\u016f, m\u016f\u017ee b\u00fdt na\u0159\u00edzen\u00ed k n\u00e1prav\u011b vyd\u00e1no s c\u00edlem zabr\u00e1nit opakov\u00e1n\u00ed (\u010dl\u00e1nek 7 odstavec 1).<\/p>\n\n\n\n<p>Pokud je vyd\u00e1no na\u0159\u00edzen\u00ed k n\u00e1prav\u011b, informace o poru\u0161en\u00ed jsou zve\u0159ejn\u011bny na webov\u00fdch str\u00e1nk\u00e1ch Agentury pro ochranu spot\u0159ebitele. V n\u011bkter\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt poru\u0161en\u00ed zve\u0159ejn\u011bno v novin\u00e1ch nebo televizn\u00edch zpr\u00e1v\u00e1ch. Pokud se o neopr\u00e1vn\u011bn\u00e9m ozna\u010dov\u00e1n\u00ed dozv\u00ed ve\u0159ejnost, m\u016f\u017ee to po\u0161kodit d\u016fv\u011bru ve firmu.<\/p>\n\n\n\n<p>Pokud podnikatel\u00e9 na\u0159\u00edzen\u00ed k n\u00e1prav\u011b nedodr\u017e\u00ed, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokuta a\u017e do v\u00fd\u0161e 3 milion\u016f jen\u016f, p\u0159\u00edpadn\u011b oboj\u00ed. Pr\u00e1vnick\u00fdm osob\u00e1m m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 300 milion\u016f jen\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pokuty\"><\/span>Pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159ed novelizac\u00ed v roce Heisei 28 (2016) bylo v p\u0159\u00edpad\u011b poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb podnikatel\u016fm vyd\u00e1v\u00e1no pouze na\u0159\u00edzen\u00ed k n\u00e1prav\u011b, co\u017e nebylo dostate\u010dn\u00e9 k zamezen\u00ed neopr\u00e1vn\u011bn\u00e9ho ozna\u010dov\u00e1n\u00ed. Aby se pos\u00edlila prevence neopr\u00e1vn\u011bn\u00e9ho ozna\u010dov\u00e1n\u00ed, byl v roce Heisei 28 zaveden syst\u00e9m pokut.<\/p>\n\n\n\n<p>Pokuty jsou ulo\u017eeny v p\u0159\u00edpad\u011b, \u017ee je zji\u0161t\u011bno neopr\u00e1vn\u011bn\u00e9 ozna\u010dov\u00e1n\u00ed jako \u201ezav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality\u201c nebo \u201ezav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti\u201c, ale poru\u0161en\u00ed t\u00fdkaj\u00edc\u00ed se d\u00e1rk\u016f nen\u00ed p\u0159edm\u011btem pokut.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zadosti_o_zakaz_ze_strany_kvalifikovanych_spotrebitelskych_organizaci\"><\/span>\u017d\u00e1dosti o z\u00e1kaz ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201e\u017d\u00e1dost o z\u00e1kaz ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed\u201c je syst\u00e9m, kter\u00fd umo\u017e\u0148uje kvalifikovan\u00fdm spot\u0159ebitelsk\u00fdm organizac\u00edm po\u017eadovat po podnikatel\u00edch, aby zastavili neopr\u00e1vn\u011bn\u00e9 ozna\u010dov\u00e1n\u00ed. Kvalifikovan\u00e9 spot\u0159ebitelsk\u00e9 organizace jsou pr\u00e1vnick\u00e9 osoby akreditovan\u00e9 p\u0159edsedou vl\u00e1dy.<\/p>\n\n\n\n<p>\u017d\u00e1dost o z\u00e1kaz je pod\u00e1na v p\u0159\u00edpad\u011b poru\u0161en\u00ed zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed kvality nebo zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed v\u00fdhodnosti. Postup \u017e\u00e1dosti o z\u00e1kaz je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ol>\n<li>Spot\u0159ebitel\u00e9 poskytnou informace kvalifikovan\u00e9 spot\u0159ebitelsk\u00e9 organizaci po vzniku spot\u0159ebitelsk\u00e9 \u0161kody<\/li>\n\n\n\n<li>Kvalifikovan\u00e1 spot\u0159ebitelsk\u00e1 organizace provede mimosoudn\u00ed jedn\u00e1n\u00ed<\/li>\n\n\n\n<li>Pokud podnikatel neprovede n\u00e1pravu, kvalifikovan\u00e1 spot\u0159ebitelsk\u00e1 organizace pod\u00e1 p\u00edsemnou p\u0159edb\u011b\u017enou \u017e\u00e1dost (\u017e\u00e1dost o z\u00e1kaz)<\/li>\n\n\n\n<li>Pokud podnikatel neprovede n\u00e1pravu, kvalifikovan\u00e1 spot\u0159ebitelsk\u00e1 organizace pod\u00e1 \u017ealobu (\u017e\u00e1dost o z\u00e1kaz)<\/li>\n<\/ol>\n\n\n\n<p>Pokud podnikatel provede n\u00e1pravu v kroc\u00edch 2 nebo 3, \u017e\u00e1dost o z\u00e1kaz nebo soudn\u00ed spor nebude pod\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prime_sankce_zavedene_novelizaci_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb_v_roce_Reiwa_5_2023\"><\/span>P\u0159\u00edm\u00e9 sankce zaveden\u00e9 novelizac\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb v roce Reiwa 5 (2023)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>P\u0159ed novelizac\u00ed v roce Reiwa 5 (2023) byly sankce ulo\u017eeny pouze v p\u0159\u00edpad\u011b, \u017ee podnikatel\u00e9 neuposlechli na\u0159\u00edzen\u00ed k n\u00e1prav\u011b. D\u00edky novelizaci v roce Reiwa 5, pokud je prok\u00e1z\u00e1no, \u017ee podnikatel \u00famysln\u011b prov\u00e1d\u011bl zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality nebo zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed v\u00fdhodnosti, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 1 milionu jen\u016f bez vyd\u00e1n\u00ed na\u0159\u00edzen\u00ed k n\u00e1prav\u011b (pl\u00e1novan\u00e9 zaveden\u00ed v roce Reiwa 6 (2024)).<\/p>\n\n\n\n<p>Riziko poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb se zvy\u0161uje a st\u00e1v\u00e1 se st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00edm, aby podnikatel\u00e9 prov\u00e1d\u011bli ozna\u010dov\u00e1n\u00ed, kter\u00e9 nen\u00ed v rozporu se z\u00e1konem a r\u016fzn\u00fdmi sm\u011brnicemi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"O_podrobnostech_pokut_za_poruseni_Zakona_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi\"><\/span>O podrobnostech pokut za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/why.jpg\" alt=\"fotografie \u017eeny\" class=\"wp-image-64736\" \/><\/figure>\n\n\n\n<p>Kdy je nutn\u00e9 zaplatit pokutu? V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, kdy se pokuty vztahuj\u00ed, jak se vypo\u010d\u00edt\u00e1vaj\u00ed a jak je mo\u017en\u00e9 jejich v\u00fd\u0161i sn\u00ed\u017eit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_kdy_se_vztahuje_pokuta\"><\/span>P\u0159\u00edpady, kdy se vztahuje pokuta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokuty se vztahuj\u00ed p\u0159edev\u0161\u00edm na p\u0159\u00edpady zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed kvality nebo v\u00fdhod. Pokud prodej zbo\u017e\u00ed nebo slu\u017eeb s neleg\u00e1ln\u00ed reklamou dos\u00e1hne b\u011bhem t\u0159\u00ed let v\u00edce ne\u017e 50 milion\u016f jen\u016f (a pokuta p\u0159es\u00e1hne 1,5 milionu jen\u016f), st\u00e1v\u00e1 se p\u0159edm\u011btem pokuty. (\u010cl\u00e1nek 8)<\/p>\n\n\n\n<p>N\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady nejsou p\u0159edm\u011btem pokuty:<\/p>\n\n\n\n<ul>\n<li>Kdy\u017e podnikatel poru\u0161il pravidla o ne\u010destn\u00e9m ozna\u010den\u00ed bez sv\u00e9ho v\u011bdom\u00ed<\/li>\n\n\n\n<li>Pokud \u010d\u00e1stka pokuty nep\u0159esahuje 1,5 milionu jen\u016f (a prodej zbo\u017e\u00ed nebo slu\u017eeb s ne\u010destn\u00fdm ozna\u010den\u00edm je ni\u017e\u0161\u00ed ne\u017e 50 milion\u016f jen\u016f)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vypocet_pokuty\"><\/span>V\u00fdpo\u010det pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokutu lze vypo\u010d\u00edtat n\u00e1sleduj\u00edc\u00edm zp\u016fsobem:<\/p>\n\n\n\n<p>Pokuta = Prodej zbo\u017e\u00ed nebo slu\u017eeb s ne\u010destn\u00fdm ozna\u010den\u00edm \u00d7 3%<\/p>\n\n\n\n<p>Maxim\u00e1ln\u00ed obdob\u00ed pro v\u00fdpo\u010det pokuty je t\u0159i roky.<\/p>\n\n\n\n<p>D\u00edky zm\u011bn\u011b z\u00e1kona v roce Reiwa 5 (2023) m\u016f\u017ee \u00da\u0159ad pro ochranu spot\u0159ebitele odhadnout prodej i v p\u0159\u00edpad\u011b, \u017ee podnikatel neohl\u00e1s\u00ed prodej pro v\u00fdpo\u010det pokuty. Nav\u00edc, pokud byl podnikateli vyd\u00e1n p\u0159\u00edkaz k pokut\u011b b\u011bhem posledn\u00edch deseti let, bude k pokut\u011b p\u0159i\u010dteno 1,5n\u00e1sobku. (Pl\u00e1novan\u00e9 zaveden\u00ed v Reiwa 6 (2024))<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee pokuta m\u016f\u017ee dos\u00e1hnout 3% z celkov\u00e9ho t\u0159\u00edlet\u00e9ho obratu, m\u016f\u017ee m\u00edt v\u00fd\u0161e pokuty potenci\u00e1l ohrozit podnik\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zpusoby_snizeni_pokuty\"><\/span>Zp\u016fsoby sn\u00ed\u017een\u00ed pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuj\u00ed p\u0159\u00edpady, kdy je mo\u017en\u00e9 pokutu sn\u00ed\u017eit. Zp\u016fsoby sn\u00ed\u017een\u00ed jsou n\u00e1sleduj\u00edc\u00ed: (\u010cl\u00e1nek 9 a 10)<\/p>\n\n\n\n<ul>\n<li>V p\u0159\u00edpad\u011b, \u017ee podnikatel dobrovoln\u011b nahl\u00e1s\u00ed poru\u0161en\u00ed p\u0159edpis\u016f p\u0159edsedovi \u00da\u0159adu pro ochranu spot\u0159ebitele (sn\u00ed\u017een\u00ed pokuty o 50%)<\/li>\n\n\n\n<li>Pokud podnikatel provede vr\u00e1cen\u00ed pen\u011bz spot\u0159ebitel\u016fm v souladu s p\u0159edepsan\u00fdmi postupy (sn\u00ed\u017een\u00ed o ekvivalent vr\u00e1cen\u00e9 \u010d\u00e1stky)<\/li>\n<\/ul>\n\n\n\n<p>Vr\u00e1cen\u00ed pen\u011bz: Podnikatel mus\u00ed zaplatit spot\u0159ebitel\u016fm, kte\u0159\u00ed zakoupili zbo\u017e\u00ed nebo slu\u017eby s poru\u0161en\u00edm pravidel, \u010d\u00e1stku rovnaj\u00edc\u00ed se alespo\u0148 3% z kupn\u00ed ceny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predlozenim_dokumentu_muze_dojit_k_vylouceni_z_pokuty\"><\/span>P\u0159edlo\u017een\u00edm dokument\u016f m\u016f\u017ee doj\u00edt k vylou\u010den\u00ed z pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b podez\u0159en\u00ed na zav\u00e1d\u011bj\u00edc\u00ed ozna\u010den\u00ed kvality, pokud podnikatel p\u0159edlo\u017e\u00ed materi\u00e1ly, kter\u00e9 mohou rozumn\u011b vysv\u011btlit uveden\u00e9 \u00fa\u010dinky nebo vlastnosti a tyto jsou pova\u017eov\u00e1ny za dostate\u010dn\u00fd d\u016fkaz, m\u016f\u017ee b\u00fdt z pokuty vylou\u010den (\u010cl\u00e1nek 8, odstavec 3).<\/p>\n\n\n\n<p>Obvykl\u00e1 lh\u016fta pro p\u0159edlo\u017een\u00ed dokument\u016f je 15 dn\u00ed. Pokud podnikatel nep\u0159edlo\u017e\u00ed dokumenty v\u010das nebo pokud p\u0159edlo\u017een\u00e9 dokumenty nejsou pova\u017eov\u00e1ny za d\u016fkaz, bude se jednat o ne\u010destn\u00e9 ozna\u010den\u00ed a podnikatel bude muset pokutu zaplatit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klicove_body_jak_se_vyhnout_poruseni_Zakona_o_oznacovani_zbozi_a_sluzeb_Zakon_o_oznacovani\"><\/span>Kl\u00ed\u010dov\u00e9 body, jak se vyhnout poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/point.jpg\" alt=\"\u30dd\u30a4\u30f3\u30c8\" class=\"wp-image-64737\" \/><\/figure>\n\n\n\n<p>Poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb nen\u00ed v\u017edy v\u00fdsledkem zjevn\u00e9ho \u00famyslu. N\u011bkdy m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed jednodu\u0161e kv\u016fli nedostate\u010dn\u00e9mu porozum\u011bn\u00ed tomuto z\u00e1konu.<\/p>\n\n\n\n<p>Jak\u00e9 opat\u0159en\u00ed je tedy pot\u0159eba p\u0159ijmout, abyste se vyhnuli poru\u0161en\u00ed tohoto z\u00e1kona? Zde vysv\u011btl\u00edme kl\u00ed\u010dov\u00e9 body, kter\u00e9 je t\u0159eba dodr\u017eovat, aby nedo\u0161lo k poru\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripravte_si_materialy_ktere_lze_rozumne_vysvetlit\"><\/span>P\u0159ipravte si materi\u00e1ly, kter\u00e9 lze rozumn\u011b vysv\u011btlit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aby nedo\u0161lo k poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, je z\u00e1sadn\u00ed neuv\u00e1d\u011bt nepravdiv\u00e9 informace. Zvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9 je to u \u00fadaj\u016f o kvalit\u011b a v\u00fdkonu.<\/p>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 m\u00edt p\u0159ipraven\u00e9 materi\u00e1ly, kter\u00e9 lze rozumn\u011b vysv\u011btlit, aby se p\u0159ede\u0161lo neopr\u00e1vn\u011bn\u00e9mu ozna\u010dov\u00e1n\u00ed. Podle \u00da\u0159adu pro ochranu spot\u0159ebitele je pro &#8220;rozumn\u00e9 od\u016fvodn\u011bn\u00ed&#8221; nutn\u00e9 splnit n\u00e1sleduj\u00edc\u00ed dv\u011b krit\u00e9ria:<\/p>\n\n\n\n<ol>\n<li>Materi\u00e1ly mus\u00ed b\u00fdt objektivn\u011b ov\u011b\u0159en\u00e9.<\/li>\n\n\n\n<li>Uveden\u00e9 \u00fa\u010dinky a v\u00fdkon mus\u00ed odpov\u00eddat obsahu ov\u011b\u0159en\u00fdch materi\u00e1l\u016f.<\/li>\n<\/ol>\n\n\n\n<p>Citace: \u00da\u0159ad pro ochranu spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/misleading_representation\/not_demonstrated_ad\" target=\"_blank\" rel=\"noreferrer noopener\">Regulace nepravdiv\u00e9 reklamy[ja]<\/a><\/p>\n\n\n\n<p>\u00da\u0159ad pro ochranu spot\u0159ebitele m\u00e1 formul\u00e1\u0159 pro poskytov\u00e1n\u00ed informac\u00ed o poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb. Pokud z\u00e1kazn\u00edci va\u0161ich produkt\u016f nebo slu\u017eeb pova\u017euj\u00ed ozna\u010den\u00ed za neopr\u00e1vn\u011bn\u00e9, mohou tento fakt ozn\u00e1mit \u00da\u0159adu pro ochranu spot\u0159ebitele.<\/p>\n\n\n\n<p>Pokud v\u00e1m bude doru\u010dena \u017e\u00e1dost o p\u0159edlo\u017een\u00ed materi\u00e1l\u016f podporuj\u00edc\u00edch va\u0161e tvrzen\u00ed a neodevzd\u00e1te je do 15 dn\u016f od doru\u010den\u00ed, m\u016f\u017ee b\u00fdt va\u0161e ozna\u010den\u00ed pova\u017eov\u00e1no za neopr\u00e1vn\u011bn\u00e9. Vzhledem k kr\u00e1tk\u00e9 lh\u016ft\u011b je d\u016fle\u017eit\u00e9 m\u00edt v\u017edy p\u0159ipraven\u00e9 materi\u00e1ly, kter\u00e9 lze rozumn\u011b vysv\u011btlit.<\/p>\n\n\n\n<p>Reference: \u00da\u0159ad pro ochranu spot\u0159ebitele\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/contact\/disobey_form\/\" target=\"_blank\" rel=\"noreferrer noopener\">Formul\u00e1\u0159 pro poskytov\u00e1n\u00ed informac\u00ed o podez\u0159en\u00ed z poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podstupte_pravni_kontrolu_advokatem_predem\"><\/span>Podstupte pr\u00e1vn\u00ed kontrolu advok\u00e1tem p\u0159edem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ne\u017e uvedete reklamu na ve\u0159ejnost, je \u00fa\u010dinn\u00fdm opat\u0159en\u00edm nechat ji pr\u00e1vn\u011b zkontrolovat advok\u00e1tem. I ne\u00famysln\u011b m\u016f\u017eete uv\u00e9st neopr\u00e1vn\u011bn\u00e9 ozna\u010den\u00ed.<\/p>\n\n\n\n<p>Z\u00e1kony jako Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb nebo Z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, stejn\u011b jako r\u016fzn\u00e9 sm\u011brnice, jsou obt\u00ed\u017en\u011b pochopiteln\u00e9 a \u010dasto se m\u011bn\u00ed, co\u017e zt\u011b\u017euje jejich pln\u00e9 pochopen\u00ed. Pro va\u0161e klidn\u00e9 podnik\u00e1n\u00ed doporu\u010dujeme po\u017e\u00e1dat advok\u00e1ta s odborn\u00fdmi znalostmi o p\u0159edb\u011b\u017enou kontrolu va\u0161\u00ed reklamy nebo zobrazen\u00ed na e-commerce str\u00e1nk\u00e1ch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Poruseni_zakona_o_oznacovani_zbozi_Japonsky_zakon_o_oznacovani_zbozi_%E2%80%93_konzultujte_s_pravnikem_predtim_nez_dojde_k_poruseni\"><\/span>Shrnut\u00ed: Poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed) \u2013 konzultujte s pr\u00e1vn\u00edkem p\u0159edt\u00edm, ne\u017e dojde k poru\u0161en\u00ed!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/Monolith.law\/wp-content\/uploads\/2024\/03\/lawyer2.jpg\" alt=\"\u017dena pr\u00e1vn\u00edk\" class=\"wp-image-64738\" \/><\/figure>\n\n\n\n<p>Poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed m\u016f\u017ee v\u00e9st k na\u0159\u00edzen\u00ed opat\u0159en\u00ed nebo pokut\u00e1m. Nav\u00edc, pokud se na\u0159\u00edzen\u00ed opat\u0159en\u00ed nedodr\u017e\u00ed, m\u016f\u017ee b\u00fdt ulo\u017eena pokuta.<\/p>\n\n\n\n<p>I kdy\u017e ne\u00famysln\u011b poskytnete fale\u0161n\u00e9 nebo p\u0159ehnan\u00e9 informace, m\u016f\u017eete skon\u010dit s poru\u0161en\u00edm z\u00e1kona a b\u00fdt potrest\u00e1ni. Kdy\u017e se stane ve\u0159ejn\u011b zn\u00e1m\u00fdm, \u017ee do\u0161lo k nespr\u00e1vn\u00e9mu ozna\u010den\u00ed, po\u0161kozen\u00ed image spole\u010dnosti je nevyhnuteln\u00e9.<\/p>\n\n\n\n<p>Aby se p\u0159ede\u0161lo poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, je nezbytn\u00e9 nejen se vyhnout fale\u0161n\u00fdm nebo p\u0159ehnan\u00fdm informac\u00edm, ale tak\u00e9 m\u00edt p\u0159ipraven\u00e9 podklady, kter\u00e9 informace podporuj\u00ed. Av\u0161ak, i p\u0159es ve\u0161kerou opatrnost, st\u00e1le existuje riziko poru\u0161en\u00ed, a proto je doporu\u010deno nechat si reklamn\u00ed ozna\u010den\u00ed p\u0159ed jeho zve\u0159ejn\u011bn\u00edm zkontrolovat pr\u00e1vn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith m\u00e1 bohat\u00e9 zku\u0161enosti v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou nespr\u00e1vn\u00e9 p\u0159edstavy o kvalit\u011b v internetov\u00e9 reklam\u011b, stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se neust\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika spojen\u00e1 s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy a sna\u017e\u00ed se zajistit jejich legalizaci bez nutnosti zastavit podnik\u00e1n\u00ed. Podrobnosti naleznete v n\u00ed\u017ee uveden\u00e9m \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith se specializuje na: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech a dal\u0161\u00edch[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud obsahuj\u00ed reklamy nebo produkty nepravdiv\u00e9 \u010di p\u0159ehnan\u00e9 informace, nebo pokud nab\u00edzej\u00ed p\u0159\u00edli\u0161 luxusn\u00ed ceny, m\u016f\u017ee to v\u00e9st k poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Japanese Premiums and Represent [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64522"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64522"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64522\/revisions"}],"predecessor-version":[{"id":64598,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64522\/revisions\/64598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64597"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}