{"id":64533,"date":"2024-07-25T20:35:20","date_gmt":"2024-07-25T11:35:20","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64533"},"modified":"2024-07-28T16:24:30","modified_gmt":"2024-07-28T07:24:30","slug":"ad-doctor-recommendation","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation","title":{"rendered":"Je pou\u017eit\u00ed doporu\u010den\u00ed l\u00e9ka\u0159e jako reklamn\u00edho sd\u011blen\u00ed poru\u0161en\u00edm z\u00e1kona o l\u00e9\u010divech?"},"content":{"rendered":"\n<p>Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f a dal\u0161\u00edch produkt\u016f&#8221; je zn\u00e1m\u00fd jako &#8220;z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221;. P\u016fvodn\u011b se naz\u00fdval &#8220;z\u00e1kon o l\u00e9\u010divech&#8221;, ale v roce 2014 (Heisei 26) byl revidov\u00e1n a p\u0159ejmenov\u00e1n na sou\u010dasn\u00fd n\u00e1zev. Z\u00e1kon se vztahuje nejen na l\u00e9\u010diva a zdravotnick\u00e9 prost\u0159edky, ale tak\u00e9 na kosmetiku.<\/p>\n\n\n\n<p>Vzhledem k tomu, \u017ee na reklamu kosmetiky se vztahuje z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, existuje \u0159ada regulac\u00ed t\u00fdkaj\u00edc\u00edch se pou\u017e\u00edvan\u00fdch slov a formulac\u00ed. Je nutn\u00e9 b\u00fdt opatrn\u00fd, proto\u017ee v p\u0159\u00edpad\u011b poru\u0161en\u00ed t\u011bchto regulac\u00ed m\u016f\u017ee doj\u00edt k sankc\u00edm za poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Existuj\u00ed ur\u010dit\u00e9 nejasnosti ohledn\u011b toho, kdy se pou\u017eit\u00ed doporu\u010den\u00ed l\u00e9ka\u0159e v reklam\u011b st\u00e1v\u00e1 poru\u0161en\u00edm z\u00e1kona, a to se li\u0161\u00ed od p\u0159\u00edpadu k p\u0159\u00edpadu.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme, v jak\u00fdch p\u0159\u00edpadech se pou\u017eit\u00ed doporu\u010den\u00ed l\u00e9ka\u0159e v reklam\u011b na kosmetiku st\u00e1v\u00e1 poru\u0161en\u00edm z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Jake_jsou_pripady_poruseni_zakona_o_lecivech_a_lekarskych_pristrojich_v_reklamach_na_kosmetiku_doporucovane_lekari\" title=\"Jak\u00e9 jsou p\u0159\u00edpady poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch v reklam\u00e1ch na kosmetiku doporu\u010dovan\u00e9 l\u00e9ka\u0159i\">Jak\u00e9 jsou p\u0159\u00edpady poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch v reklam\u00e1ch na kosmetiku doporu\u010dovan\u00e9 l\u00e9ka\u0159i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Problemy_s_reklamou_ve_ktere_vystupuji_vedci_a_vyvojari_v_laboratornich_plastich\" title=\"Probl\u00e9my s reklamou, ve kter\u00e9 vystupuj\u00ed v\u011bdci a v\u00fdvoj\u00e1\u0159i v laboratorn\u00edch pl\u00e1\u0161t\u00edch\">Probl\u00e9my s reklamou, ve kter\u00e9 vystupuj\u00ed v\u011bdci a v\u00fdvoj\u00e1\u0159i v laboratorn\u00edch pl\u00e1\u0161t\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Je_problematicke_kdyz_lekar_doporucuje_zdravotni_potraviny_v_reklame\" title=\"Je problematick\u00e9, kdy\u017e l\u00e9ka\u0159 doporu\u010duje zdravotn\u00ed potraviny v reklam\u011b?\">Je problematick\u00e9, kdy\u017e l\u00e9ka\u0159 doporu\u010duje zdravotn\u00ed potraviny v reklam\u011b?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Problemy_s_reklamou_ve_ktere_byla_i_doporuceni_lekare_nepravdiva\" title=\"Probl\u00e9my s reklamou, ve kter\u00e9 byla i doporu\u010den\u00ed l\u00e9ka\u0159e nepravdiv\u00e1\">Probl\u00e9my s reklamou, ve kter\u00e9 byla i doporu\u010den\u00ed l\u00e9ka\u0159e nepravdiv\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Pozor_na_srovnavaci_reklamu\" title=\"Pozor na srovn\u00e1vac\u00ed reklamu\">Pozor na srovn\u00e1vac\u00ed reklamu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Shrnuti_Vyhnete_se_poruseni_zakona_o_lecivech_a_zdravotnickych_prostredcich_pomoci_pravni_kontroly_kosmetickych_reklam\" title=\"Shrnut\u00ed: Vyhn\u011bte se poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch pomoc\u00ed pr\u00e1vn\u00ed kontroly kosmetick\u00fdch reklam\">Shrnut\u00ed: Vyhn\u011bte se poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch pomoc\u00ed pr\u00e1vn\u00ed kontroly kosmetick\u00fdch reklam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/ad-doctor-recommendation\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Jake_jsou_pripady_poruseni_zakona_o_lecivech_a_lekarskych_pristrojich_v_reklamach_na_kosmetiku_doporucovane_lekari\"><\/span>Jak\u00e9 jsou p\u0159\u00edpady poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch v reklam\u00e1ch na kosmetiku doporu\u010dovan\u00e9 l\u00e9ka\u0159i<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"http:\/\/Monolith.law\/wp-content\/uploads\/2024\/04\/28437016_m-e1713957818334.jpg\" alt=\"\u017dena pr\u00e1vni\u010dka s k\u0159\u00ed\u017ekem\" class=\"wp-image-87587\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Je zak\u00e1z\u00e1no pou\u017e\u00edvat doporu\u010den\u00ed l\u00e9ka\u0159\u016f v reklam\u00e1ch na kosmetiku, a z\u00e1kon o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch (Japanese Pharmaceutical and Medical Device Act) stanovuje n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Je zak\u00e1z\u00e1no inzerovat, popisovat nebo \u0161\u00ed\u0159it jak\u00e9koli informace o l\u00e9\u010divech, l\u00e9\u010debn\u00fdch p\u0159\u00edpravc\u00edch, kosmetice, l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch nebo produktech regenerativn\u00ed medic\u00edny, kter\u00e9 by mohly b\u00fdt ch\u00e1p\u00e1ny tak, \u017ee jejich \u00fa\u010dinnost, \u00fa\u010dinek nebo v\u00fdkon zaru\u010duje l\u00e9ka\u0159 nebo jin\u00e1 osoba (\u010dl\u00e1nek 66 z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch).<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.mhlw.go.jp\/stf\/seisakunitsuite\/bunya\/kenkou_iryou\/iyakuhin\/koukokukisei\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed | O regulaci reklamy na l\u00e9\u010diva a dal\u0161\u00ed[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>D\u00e1le, aby se p\u0159ede\u0161lo p\u0159ehnan\u00e9 reklam\u011b a zajistila spr\u00e1vnost reklamy, Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed vytvo\u0159ilo na z\u00e1klad\u011b z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch &#8216;Standardy spr\u00e1vn\u00e9 reklamy na l\u00e9\u010diva a dal\u0161\u00ed&#8217;, kter\u00e9 stanovuj\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Je zak\u00e1z\u00e1no prov\u00e1d\u011bt reklamu, kter\u00e1 uv\u00e1d\u00ed, \u017ee l\u00e9\u010diva a dal\u0161\u00ed produkty jsou ur\u010deny, schv\u00e1leny, doporu\u010deny, \u0159\u00edzeny nebo vybr\u00e1ny zdravotnick\u00fdmi pracovn\u00edky, kade\u0159n\u00edky, kosmeti\u010dkami, nemocnicemi, l\u00e9ka\u0159sk\u00fdmi ordinacemi, l\u00e9k\u00e1rnami nebo jak\u00fdmikoli jin\u00fdmi ve\u0159ejn\u00fdmi \u00fa\u0159ady, \u0161kolami nebo spole\u010dnostmi, kter\u00e9 maj\u00ed v\u00fdznamn\u00fd vliv na ve\u0159ejn\u00e9 vn\u00edm\u00e1n\u00ed \u00fa\u010dinnosti a \u00fa\u010dink\u016f l\u00e9\u010div a dal\u0161\u00edch produkt\u016f. V\u00fdjimkou jsou zvl\u00e1\u0161tn\u00ed p\u0159\u00edpady, kdy je nutn\u00e9 inzerovat skute\u010dnost, \u017ee ve\u0159ejn\u00e9 \u00fa\u0159ady nebo jim podobn\u00e9 subjekty ur\u010dily tyto produkty za \u00fa\u010delem udr\u017een\u00ed a zlep\u0161en\u00ed ve\u0159ejn\u00e9ho zdrav\u00ed.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ministerstvo zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed | O zm\u011bn\u011b standard\u016f spr\u00e1vn\u00e9 reklamy na l\u00e9\u010diva a dal\u0161\u00ed[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Doporu\u010den\u00ed nebo schv\u00e1len\u00ed od l\u00e9ka\u0159\u016f, l\u00e9k\u00e1rn\u00edk\u016f, kosmeti\u010dek a dal\u0161\u00edch osob s n\u00e1rodn\u00edmi kvalifikacemi jsou zak\u00e1z\u00e1ny, proto\u017ee jejich tituly a autorita maj\u00ed velk\u00fd vliv a mohou snadno v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed ze strany spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p>Je tak\u00e9 zak\u00e1z\u00e1no pou\u017e\u00edvat doporu\u010den\u00ed od organizac\u00ed jako jsou l\u00e9k\u00e1rny nebo v\u011bdeck\u00e9 spole\u010dnosti. Pou\u017eit\u00ed fr\u00e1z\u00ed jako &#8216;doporu\u010deno l\u00e9ka\u0159i&#8217;, &#8216;schv\u00e1leno spole\u010dnost\u00ed XX&#8217;, &#8216;spole\u010dn\u00fd v\u00fdzkum s univerzitou&#8217; nebo &#8216;schv\u00e1leno Ministerstvem zdravotnictv\u00ed, pr\u00e1ce a soci\u00e1ln\u00edch v\u011bc\u00ed&#8217; v reklam\u00e1ch na kosmetiku m\u016f\u017ee v\u00e9st k poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_s_reklamou_ve_ktere_vystupuji_vedci_a_vyvojari_v_laboratornich_plastich\"><\/span>Probl\u00e9my s reklamou, ve kter\u00e9 vystupuj\u00ed v\u011bdci a v\u00fdvoj\u00e1\u0159i v laboratorn\u00edch pl\u00e1\u0161t\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/28599782_m-e1713958745128.jpg\" alt=\"L\u00e9ka\u0159\" class=\"wp-image-87588\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Je zak\u00e1z\u00e1no pou\u017e\u00edvat doporu\u010den\u00ed osob s n\u00e1rodn\u00ed kvalifikac\u00ed, jako jsou l\u00e9ka\u0159i, v reklam\u00e1ch na kosmetiku, ale slova doporu\u010den\u00ed od v\u011bdc\u016f a v\u00fdvoj\u00e1\u0159\u016f, kte\u0159\u00ed nemaj\u00ed n\u00e1rodn\u00ed kvalifikaci, nep\u0159edstavuj\u00ed poru\u0161en\u00ed Z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch (Japanese Pharmaceuticals and Medical Devices Act). Pokud v\u0161ak v reklam\u011b vystupuj\u00ed v\u011bdci a v\u00fdvoj\u00e1\u0159i oble\u010den\u00ed v laboratorn\u00edch pl\u00e1\u0161t\u00edch, je t\u0159eba b\u00fdt opatrn\u00fd.<\/p>\n\n\n\n<p>Podle &#8220;Sm\u011brnice pro spr\u00e1vnou reklamu na kosmetiku, verze pro rok 2017&#8221; od Japonsk\u00e9ho svazu kosmetick\u00e9ho pr\u016fmyslu (Japanese Cosmetic Industry Association) je uvedeno n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Samotn\u00fd v\u00fdskyt osoby ve stylu l\u00e9ka\u0159e (v laboratorn\u00edm pl\u00e1\u0161ti atd.) v reklam\u011b na kosmetiku neznamen\u00e1 okam\u017eit\u011b, \u017ee se jedn\u00e1 o doporu\u010den\u00ed od zdravotnick\u00e9ho pracovn\u00edka, ale reklamn\u00ed vyj\u00e1d\u0159en\u00ed, ve kter\u00e9m osoba ve stylu l\u00e9ka\u0159e ur\u010duje, schvaluje, doporu\u010duje, vede nebo vyb\u00edr\u00e1 produkty na z\u00e1klad\u011b jejich \u00fa\u010dinnosti nebo bezpe\u010dnosti, by se nem\u011bla prov\u00e1d\u011bt, i kdy\u017e jsou jejich obsahy pravdiv\u00e9.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/info.bentenmarket.com\/wp-content\/uploads\/2019\/12\/JCIA20170906_ADguide1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Japonsk\u00fd svaz kosmetick\u00e9ho pr\u016fmyslu | Sm\u011brnice pro spr\u00e1vnou reklamu na kosmetiku, verze pro rok 2017[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Osoba oble\u010den\u00e1 v laboratorn\u00edm pl\u00e1\u0161ti ve reklam\u011b na kosmetiku sama o sob\u011b nep\u0159edstavuje poru\u0161en\u00ed Z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch, ale z\u00e1sadn\u011b by se nem\u011bla objevovat. Pravidlo \u0159\u00edk\u00e1, \u017ee bychom se m\u011bli vyhnout pou\u017eit\u00ed laboratorn\u00edch pl\u00e1\u0161\u0165\u016f, kter\u00e9 by mohly b\u00fdt zam\u011bn\u011bny za oble\u010den\u00ed l\u00e9ka\u0159\u016f a dal\u0161\u00edch profes\u00ed s n\u00e1rodn\u00ed kvalifikac\u00ed, proto\u017ee by to mohlo v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed ze strany spot\u0159ebitel\u016f. I kdy\u017e to nep\u0159edstavuje riziko trestn\u00edch sankc\u00ed za poru\u0161en\u00ed z\u00e1kona, nem\u011bli bychom to d\u011blat.<\/p>\n\n\n\n<p>Referen\u010dn\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-law-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">Jak\u00e9 jsou trestn\u00ed sankce a po\u017eadavky na zat\u010den\u00ed podle Z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch? Vysv\u011btlen\u00ed tak\u00e9 bod\u016f, kter\u00fdm je t\u0159eba se vyhnout[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_problematicke_kdyz_lekar_doporucuje_zdravotni_potraviny_v_reklame\"><\/span>Je problematick\u00e9, kdy\u017e l\u00e9ka\u0159 doporu\u010duje zdravotn\u00ed potraviny v reklam\u011b?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/29105864_m.jpg\" alt=\"L\u00e9ka\u0159 dr\u017e\u00edc\u00ed zna\u010dku schv\u00e1len\u00ed\" class=\"wp-image-87589\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>V p\u0159\u00edpad\u011b reklamy na kosmetiku je pou\u017eit\u00ed doporu\u010den\u00ed l\u00e9ka\u0159e poru\u0161en\u00edm z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch, ale u zdravotn\u00edch potravin toto doporu\u010den\u00ed l\u00e9ka\u0159e nep\u0159edstavuje poru\u0161en\u00ed z\u00e1kona. Z\u00e1kon o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch se vztahuje na l\u00e9\u010diva, l\u00e9\u010debn\u00e9 p\u0159\u00edpravky mimo l\u00e9\u010diva, kosmetiku a l\u00e9ka\u0159sk\u00e9 p\u0159\u00edstroje, zat\u00edmco zdravotn\u00ed potraviny do t\u00e9to kategorie nespadaj\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak i u zdravotn\u00edch potravin je nutn\u00e9 b\u00fdt opatrn\u00fd, proto\u017ee pokud by byly p\u0159ipisov\u00e1ny l\u00e9ka\u0159sk\u00e9 \u00fa\u010dinky na zdrav\u00ed, mohlo by toto tvrzen\u00ed p\u0159edstavovat poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch.<\/p>\n\n\n\n<p>Reklama na zdravotn\u00ed potraviny nebo potraviny s v\u00fd\u017eivov\u00fdmi funkcemi m\u016f\u017ee uv\u00e1d\u011bt pouze v\u00fd\u017eivov\u00e9 funkce stanoven\u00e9 standardy pro ozna\u010dov\u00e1n\u00ed potravin. Nelze tvrdit, \u017ee m\u00e1 konkr\u00e9tn\u00ed \u00fa\u010dinky na ur\u010dit\u00e9 \u010d\u00e1sti t\u011bla, ani uv\u00e1d\u011bt n\u00e1zvy nemoc\u00ed a nazna\u010dovat, \u017ee by mohlo doj\u00edt ke zlep\u0161en\u00ed p\u0159\u00edznak\u016f, co\u017e by mohlo vyvolat nespr\u00e1vn\u00e9 p\u0159edstavy. I kdyby byly \u00fa\u010dinky skute\u010dn\u00e9, mohlo by to b\u00fdt pova\u017eov\u00e1no za prodej l\u00e9\u010div bez schv\u00e1len\u00ed a poru\u0161ilo by to z\u00e1kon o l\u00e9\u010divech a l\u00e9ka\u0159sk\u00fdch p\u0159\u00edstroj\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Problemy_s_reklamou_ve_ktere_byla_i_doporuceni_lekare_nepravdiva\"><\/span>Probl\u00e9my s reklamou, ve kter\u00e9 byla i doporu\u010den\u00ed l\u00e9ka\u0159e nepravdiv\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/26152837_m.jpg\" alt=\"Le\u017e\" class=\"wp-image-87590\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Vysv\u011btlili jsme rozsah, do kter\u00e9ho je mo\u017en\u00e9 v reklam\u011b vyu\u017e\u00edvat doporu\u010den\u00ed l\u00e9ka\u0159\u016f, na z\u00e1klad\u011b Japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch (Pharmaceutical and Medical Device Act). Krom\u011b toho, pokud je skute\u010dnost doporu\u010den\u00ed l\u00e9ka\u0159e, kter\u00e1 je zobrazena v reklam\u011b, nepravdiv\u00e1, vznik\u00e1 v\u00e1\u017en\u00fd probl\u00e9m.<\/p>\n\n\n\n<p>Prezentovat produkt v reklam\u011b jako doporu\u010dovan\u00fd l\u00e9ka\u0159em, i kdy\u017e ve skute\u010dnosti \u017e\u00e1dn\u00e9 takov\u00e9 doporu\u010den\u00ed l\u00e9ka\u0159e neexistuje, je pova\u017eov\u00e1no za nep\u0159im\u011b\u0159en\u00e9 a p\u0159ehnan\u00e9 zobrazen\u00ed, co\u017e je poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed (Act against Unjustifiable Premiums and Misleading Representations). <\/p>\n\n\n\n<p>Zobrazen\u00ed nepravdiv\u00e9 skute\u010dnosti, \u017ee &#8220;produkt doporu\u010duje l\u00e9ka\u0159&#8221;, m\u016f\u017ee spot\u0159ebitele v\u00fdrazn\u011b zav\u00e1d\u011bt k p\u0159esv\u011bd\u010den\u00ed, \u017ee produkt je vynikaj\u00edc\u00ed, co\u017e je omyl t\u00fdkaj\u00edc\u00ed se kvality a poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed. Poru\u0161en\u00ed tohoto z\u00e1kona m\u016f\u017ee v\u00e9st k riziku na\u0159\u00edzen\u00ed zastaven\u00ed reklamy nebo p\u0159\u00edkazu k zaplacen\u00ed pokuty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pozor_na_srovnavaci_reklamu\"><\/span>Pozor na srovn\u00e1vac\u00ed reklamu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/29245147_m.jpg\" alt=\"Pozor na srovn\u00e1vac\u00ed reklamu\" class=\"wp-image-87591\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Jedn\u00edm ze zp\u016fsob\u016f, jak v reklam\u011b vylep\u0161it prezentaci produktu, je pou\u017eit\u00ed &#8220;srovn\u00e1vac\u00ed reklamy&#8221;. Srovn\u00e1vac\u00ed reklama je typ reklamy, kter\u00e1 tvrd\u00ed, \u017ee produkt nebo slu\u017eba je v porovn\u00e1n\u00ed s konkuren\u010dn\u00edmi produkty \u010di slu\u017ebami v\u00fdrazn\u011b lep\u0161\u00ed nebo v\u00fdhodn\u011bj\u0161\u00ed.<\/p>\n\n\n\n<p>Japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele (Consumer Affairs Agency) uv\u00e1d\u00ed n\u00e1sleduj\u00edc\u00ed body jako sm\u011brnice pro srovn\u00e1vac\u00ed reklamu:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Obsah tvrzen\u00ed v srovn\u00e1vac\u00ed reklam\u011b mus\u00ed b\u00fdt objektivn\u011b prok\u00e1z\u00e1n, \u010d\u00edsla a fakta pou\u017eit\u00e1 jako d\u016fkaz mus\u00ed b\u00fdt p\u0159esn\u011b a spr\u00e1vn\u011b citov\u00e1na, a metoda srovn\u00e1n\u00ed mus\u00ed b\u00fdt spravedliv\u00e1.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/comparative_advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele | Srovn\u00e1vac\u00ed reklama[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9, aby byly d\u016fvody tvrzen\u00ed zalo\u017eeny na objektivn\u00edm d\u016fkazu, aby data pou\u017eit\u00e1 pro v\u00fdzkum a d\u016fkazy byla p\u0159esn\u011b pochopiteln\u00e1 a aby bylo srovn\u00e1n\u00ed spravedliv\u00e9.<\/p>\n\n\n\n<p>Krom\u011b toho, pokud jsou v\u00fdsledky srovn\u00e1n\u00ed t\u00e9m\u011b\u0159 toto\u017en\u00e9 s konkurenc\u00ed, ale reklama pou\u017e\u00edv\u00e1 v\u00fdrazy jako &#8220;\u010d\u00edslo 1&#8221; nebo &#8220;pouze na\u0161e spole\u010dnost&#8221;, jako by byly v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ostatn\u00ed, m\u016f\u017ee to b\u00fdt pova\u017eov\u00e1no za nespravedliv\u00e9 zobrazen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Vyhnete_se_poruseni_zakona_o_lecivech_a_zdravotnickych_prostredcich_pomoci_pravni_kontroly_kosmetickych_reklam\"><\/span>Shrnut\u00ed: Vyhn\u011bte se poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch pomoc\u00ed pr\u00e1vn\u00ed kontroly kosmetick\u00fdch reklam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/24000054_m.jpg\" alt=\"Mu\u017e \u010dtouc\u00ed Soubor \u0161esti z\u00e1kon\u016f\" class=\"wp-image-87592\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Vyu\u017eit\u00ed doporu\u010den\u00ed l\u00e9ka\u0159e v reklam\u011b na kosmetiku m\u016f\u017ee v\u00e9st k poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch. Pokud je nav\u00edc takov\u00e9 doporu\u010den\u00ed nepravdiv\u00e9, m\u016f\u017ee to znamenat poru\u0161en\u00ed z\u00e1kona o kontrole reklamy a b\u00fdt spojeno s rizikem ulo\u017een\u00ed pokuty. Je nutn\u00e9 se vyhnout poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch i z\u00e1kona o kontrole reklamy, ale rozsah regulace v\u00fdraz\u016f m\u016f\u017ee b\u00fdt slo\u017eit\u00fd a obt\u00ed\u017en\u011b pochopiteln\u00fd.<\/p>\n\n\n\n<p>Pokud m\u00e1te obavy ohledn\u011b reklamn\u00edch v\u00fdraz\u016f podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch, nebo pokud ji\u017e do\u0161lo k probl\u00e9mu, zva\u017ete konzultaci s pr\u00e1vn\u00edm odborn\u00edkem. Reklamy na kosmetiku a zdravotn\u00ed dopl\u0148ky stravy mohou p\u0159edem podstoupit pr\u00e1vn\u00ed kontrolu advok\u00e1tem, \u010d\u00edm\u017e se vyhnete poru\u0161en\u00ed z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advok\u00e1tn\u00ed kancel\u00e1\u0159 Monolith m\u00e1 bohat\u00e9 zku\u0161enosti v oblasti IT, zejm\u00e9na internetu a pr\u00e1va. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby jako pr\u00e1vn\u00ed kontrola \u010dl\u00e1nk\u016f a landing page (LP), tvorba sm\u011brnic a kontrola vzork\u016f pro provozovatele medi\u00e1ln\u00edch spole\u010dnost\u00ed, provozovatele recenzn\u00edch web\u016f, reklamn\u00ed agentury, D2C prodejce dopl\u0148k\u016f stravy a kosmetiky, kliniky a poskytovatele aplikac\u00ed (ASP). Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Oblasti pr\u00e1ce advok\u00e1tn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech atd.[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kon o zaji\u0161t\u011bn\u00ed kvality, \u00fa\u010dinnosti a bezpe\u010dnosti l\u00e9\u010div, zdravotnick\u00fdch prost\u0159edk\u016f a dal\u0161\u00edch produkt\u016f&#8221; je zn\u00e1m\u00fd jako &#8220;z\u00e1kon o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch&#8221;. P\u016fvodn\u011b se naz [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64533"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64533"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64533\/revisions"}],"predecessor-version":[{"id":64643,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64533\/revisions\/64643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64642"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}