{"id":64534,"date":"2024-07-25T20:35:20","date_gmt":"2024-07-25T11:35:20","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64534"},"modified":"2024-07-28T16:22:33","modified_gmt":"2024-07-28T07:22:33","slug":"misrepresentation-of-quality","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality","title":{"rendered":"Co je zav\u00e1d\u011bj\u00edc\u00ed prezentace kvality podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a kvality zbo\u017e\u00ed (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a kvality zbo\u017e\u00ed)? Rozd\u00edly oproti v\u00fdhodn\u00e9mu omylu a p\u0159\u00edklady"},"content":{"rendered":"\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f) je pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd stanovuje pravidla t\u00fdkaj\u00edc\u00ed se d\u00e1rk\u016f a reklamn\u00edch prezentac\u00ed. Zakazuje nespravedliv\u00e9 omyly a manipulaci s b\u011b\u017en\u00fdmi z\u00e1kazn\u00edky prost\u0159ednictv\u00edm d\u00e1rk\u016f a reklamn\u00edch prezentac\u00ed, a v p\u0159\u00edpad\u011b poru\u0161en\u00ed mohou b\u00fdt uvaleny sankce, jako je z\u00e1kaz reklamy nebo na\u0159\u00edzen\u00ed k zaplacen\u00ed pokuty, proto je nutn\u00e1 opatrnost.<\/p>\n\n\n\n<p>V r\u00e1mci Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f se nespr\u00e1vn\u00e9 prezentace d\u011bl\u00ed na dv\u011b hlavn\u00ed kategorie: &#8220;myln\u00e1 p\u0159edstava o kvalit\u011b&#8221; a &#8220;myln\u00e1 p\u0159edstava o v\u00fdhodnosti&#8221;. V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme, co p\u0159edstavuj\u00ed myln\u00e1 p\u0159edstava o kvalit\u011b a myln\u00e1 p\u0159edstava o v\u00fdhodnosti, a p\u0159edstav\u00edme tak\u00e9 skute\u010dn\u00e9 p\u0159\u00edklady. Pou\u017eijte tyto informace jako referenci, abyste se vyhnuli poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f ve va\u0161\u00ed reklam\u011b.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Co_je_zavadejici_predstirani_kvality_podle_Zakona_o_oznacovani_zbozi_a_sluzeb\" title=\"Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb\">Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Rozdil_mezi_vyhodnym_omylem_a_omylem_vynikajici_kvality_v_zakone_o_oznacovani_zbozi\" title=\"Rozd\u00edl mezi v\u00fdhodn\u00fdm omylem a omylem vynikaj\u00edc\u00ed kvality v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">Rozd\u00edl mezi v\u00fdhodn\u00fdm omylem a omylem vynikaj\u00edc\u00ed kvality v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Co_je_zavadejici_predstirani_vyhodnosti\" title=\"Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti\">Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Konkretni_priklady_klamave_prezentace_kvality\" title=\"Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 prezentace kvality\">Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 prezentace kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Konkretni_priklady_klamave_vyhodnosti\" title=\"Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 v\u00fdhodnosti\">Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 v\u00fdhodnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Podminky_vedouci_k_zamene_za_kvalitni_vyrobek_podle_Zakona_o_oznacovani_zbozi\" title=\"Podm\u00ednky vedouc\u00ed k z\u00e1m\u011bn\u011b za kvalitn\u00ed v\u00fdrobek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">Podm\u00ednky vedouc\u00ed k z\u00e1m\u011bn\u011b za kvalitn\u00ed v\u00fdrobek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Prezentace_provadena_podnikateli_jako_jsou_firmy_a_pravnicke_osoby_ktere_provadeji_ekonomickou_cinnost\" title=\"Prezentace prov\u00e1d\u011bn\u00e1 podnikateli, jako jsou firmy a pr\u00e1vnick\u00e9 osoby, kter\u00e9 prov\u00e1d\u011bj\u00ed ekonomickou \u010dinnost\">Prezentace prov\u00e1d\u011bn\u00e1 podnikateli, jako jsou firmy a pr\u00e1vnick\u00e9 osoby, kter\u00e9 prov\u00e1d\u011bj\u00ed ekonomickou \u010dinnost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Prezentace_vlastnich_produktu_nebo_sluzeb_spolecnosti\" title=\"Prezentace vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti\">Prezentace vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Prezentace_ktera_muze_byt_zakazniky_chapana_nespravne\" title=\"Prezentace, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1kazn\u00edky ch\u00e1p\u00e1na nespr\u00e1vn\u011b\">Prezentace, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1kazn\u00edky ch\u00e1p\u00e1na nespr\u00e1vn\u011b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Prezentace_nepravdiveho_obsahu_tykajiciho_se_vlastnich_produktu_nebo_sluzeb_spolecnosti\" title=\"Prezentace nepravdiv\u00e9ho obsahu t\u00fdkaj\u00edc\u00edho se vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti\">Prezentace nepravdiv\u00e9ho obsahu t\u00fdkaj\u00edc\u00edho se vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Tri_priklady_klamaveho_zobrazeni_vynikajici_kvality_podle_Zakona_o_oznacovani_zbozi\" title=\"T\u0159i p\u0159\u00edklady klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">T\u0159i p\u0159\u00edklady klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Pripad_klamaveho_zobrazeni_vynikajici_kvality_u_reklamy_na_odpadkove_a_nakupni_tasky\" title=\"P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u reklamy na odpadkov\u00e9 a n\u00e1kupn\u00ed ta\u0161ky\">P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u reklamy na odpadkov\u00e9 a n\u00e1kupn\u00ed ta\u0161ky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Pripad_klamaveho_zobrazeni_vynikajici_kvality_v_reklame_na_kosmetickou_chirurgii\" title=\"P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality v reklam\u011b na kosmetickou chirurgii\">P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality v reklam\u011b na kosmetickou chirurgii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Pripad_klamaveho_zobrazeni_vynikajici_kvality_u_funkcnich_potravin_ktere_udajne_leci_nemoci\" title=\"P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u funk\u010dn\u00edch potravin, kter\u00e9 \u00fadajn\u011b l\u00e9\u010d\u00ed nemoci\">P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u funk\u010dn\u00edch potravin, kter\u00e9 \u00fadajn\u011b l\u00e9\u010d\u00ed nemoci<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Tresty_uznavane_v_pripade_zavadejiciho_oznaceni_vybornosti_podle_Zakona_o_oznacovani_zbozi\" title=\"Tresty uzn\u00e1van\u00e9 v p\u0159\u00edpad\u011b zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed v\u00fdbornosti podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">Tresty uzn\u00e1van\u00e9 v p\u0159\u00edpad\u011b zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed v\u00fdbornosti podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Narizeni_o_napravnych_opatrenich\" title=\"Na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch\">Na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Narizeni_o_zaplaceni_pokuty\" title=\"Na\u0159\u00edzen\u00ed o zaplacen\u00ed pokuty\">Na\u0159\u00edzen\u00ed o zaplacen\u00ed pokuty<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Ctyri_opatreni_k_prevenci_omylu_vynikajici_kvality_podle_Zakona_o_oznacovani_zbozi\" title=\"\u010cty\u0159i opat\u0159en\u00ed k prevenci omyl\u016f vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">\u010cty\u0159i opat\u0159en\u00ed k prevenci omyl\u016f vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Zridit_ve_firme_specializovane_oddeleni_pro_kontrolu\" title=\"Z\u0159\u00eddit ve firm\u011b specializovan\u00e9 odd\u011blen\u00ed pro kontrolu\">Z\u0159\u00eddit ve firm\u011b specializovan\u00e9 odd\u011blen\u00ed pro kontrolu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Pripravit_jasne_dukazni_materialy_pro_oznaceni\" title=\"P\u0159ipravit jasn\u00e9 d\u016fkazn\u00ed materi\u00e1ly pro ozna\u010den\u00ed\">P\u0159ipravit jasn\u00e9 d\u016fkazn\u00ed materi\u00e1ly pro ozna\u010den\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Provadet_firemni_skoleni_o_Zakonu_o_oznacovani_zbozi\" title=\"Prov\u00e1d\u011bt firemn\u00ed \u0161kolen\u00ed o Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed\">Prov\u00e1d\u011bt firemn\u00ed \u0161kolen\u00ed o Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Konzultovat_predem_s_advokatem\" title=\"Konzultovat p\u0159edem s advok\u00e1tem\">Konzultovat p\u0159edem s advok\u00e1tem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Shrnuti_Spravne_pochopeni_klamave_prezentace_kvality_podle_Zakona_o_oznacovani_zbozi_a_sluzeb\" title=\"Shrnut\u00ed: Spr\u00e1vn\u00e9 pochopen\u00ed klamav\u00e9 prezentace kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb\">Shrnut\u00ed: Spr\u00e1vn\u00e9 pochopen\u00ed klamav\u00e9 prezentace kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/misrepresentation-of-quality\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_zavadejici_predstirani_kvality_podle_Zakona_o_oznacovani_zbozi_a_sluzeb\"><\/span>Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/27765582_m.jpg\" alt=\"Pr\u00e1vn\u00edk vyhled\u00e1vaj\u00edc\u00ed informace\" class=\"wp-image-87578\" style=\"width:659px\" \/><\/figure>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed kvality je v Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (japonsk\u00e9m Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, \u010dl\u00e1nek 5, odstavec 1) definov\u00e1no n\u00e1sledovn\u011b.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Je to takov\u00e9 ozna\u010den\u00ed kvality, standard\u016f nebo jin\u00e9ho obsahu zbo\u017e\u00ed \u010di slu\u017eeb, kter\u00e9 vzbuzuje dojem, \u017ee jsou v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti, nebo \u017ee jsou v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e zbo\u017e\u00ed \u010di slu\u017eby stejn\u00e9ho nebo podobn\u00e9ho typu poskytovan\u00e9 jin\u00fdmi podnikateli, a to na z\u00e1klad\u011b nespr\u00e1vn\u00fdch informac\u00ed, co\u017e m\u016f\u017ee neopr\u00e1vn\u011bn\u011b p\u0159il\u00e1kat z\u00e1kazn\u00edky a br\u00e1nit jim v samostatn\u00e9m a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed.<\/p>\n<cite>Reference: <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=337AC0000000134#Mp-At_5\" target=\"_blank\" rel=\"noreferrer noopener\">e-GOV\uff5cZ\u00e1kaz nespr\u00e1vn\u00e9ho ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Reklamn\u00ed ozna\u010den\u00ed, kter\u00e9 vzbuzuje dojem, \u017ee kvalita nebo obsah nab\u00edzen\u00e9ho zbo\u017e\u00ed \u010di slu\u017eeb je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti, se pova\u017euje za zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed kvality.<\/p>\n\n\n\n<p>Kdy\u017e si spot\u0159ebitel\u00e9 vyb\u00edraj\u00ed zbo\u017e\u00ed nebo slu\u017eby, jako krit\u00e9ria pro sv\u00e9 rozhodov\u00e1n\u00ed pou\u017e\u00edvaj\u00ed kvalitu a v\u00fdkon dan\u00e9ho zbo\u017e\u00ed \u010di slu\u017eby. Proto je c\u00edlem zabr\u00e1nit tomu, aby byli z\u00e1kazn\u00edci klam\u00e1ni ohledn\u011b vy\u0161\u0161\u00ed kvality nebo v\u00fdkonu produkt\u016f a bylo prod\u00e1v\u00e1no v\u00edce zbo\u017e\u00ed neopr\u00e1vn\u011bn\u00fdm zp\u016fsobem.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Co je Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb)? Jednoduch\u00e9 vysv\u011btlen\u00ed s p\u0159\u00edklady poru\u0161en\u00ed a sankcemi[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rozdil_mezi_vyhodnym_omylem_a_omylem_vynikajici_kvality_v_zakone_o_oznacovani_zbozi\"><\/span>Rozd\u00edl mezi v\u00fdhodn\u00fdm omylem a omylem vynikaj\u00edc\u00ed kvality v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/28182296_m.jpg\" alt=\"Porovn\u00e1n\u00ed\" class=\"wp-image-87580\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>V z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed se nespr\u00e1vn\u00e9 ozna\u010den\u00ed d\u011bl\u00ed na dv\u011b hlavn\u00ed kategorie: &#8220;omyly vynikaj\u00edc\u00ed kvality&#8221; a &#8220;v\u00fdhodn\u00e9 omyly&#8221;. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, co p\u0159edstavuje regulace &#8220;v\u00fdhodn\u00fdch omyl\u016f&#8221;. Je d\u016fle\u017eit\u00e9 nespl\u00e9st je s omyly vynikaj\u00edc\u00ed kvality a dob\u0159e porozum\u011bt rozd\u00edl\u016fm mezi nimi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_zavadejici_predstirani_vyhodnosti\"><\/span>Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti je podle ofici\u00e1ln\u00edho webu Japonsk\u00e9 agentury pro spot\u0159ebitele pops\u00e1no n\u00e1sledovn\u011b (\u010dl\u00e1nek 5, odstavec 2, Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a jin\u00fdch obchodn\u00edch podm\u00ednek).<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Podnikatel\u00e9, kte\u0159\u00ed ve sv\u00fdch obchodn\u00edch transakc\u00edch s produkty a slu\u017ebami, kter\u00e9 poskytuj\u00ed, vytv\u00e1\u0159ej\u00ed u spot\u0159ebitel\u016f dojem, \u017ee<br>(1) podm\u00ednky obchodu jsou v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti, nebo (2) podm\u00ednky obchodu jsou v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e u konkuren\u010dn\u00edch podnikatel\u016f<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/advantageous_misidentification\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japonsk\u00e1 agentura pro spot\u0159ebitele | Co je zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti nast\u00e1v\u00e1, kdy\u017e podnikatel\u00e9 vedou spot\u0159ebitele k myln\u00e9 p\u0159edstav\u011b, \u017ee podm\u00ednky obchodu jsou ve srovn\u00e1n\u00ed s jin\u00fdmi podnikateli v\u00fdhodn\u011bj\u0161\u00ed. Na rozd\u00edl od zav\u00e1d\u011bj\u00edc\u00edho p\u0159edst\u00edr\u00e1n\u00ed kvality, kter\u00e9 se t\u00fdk\u00e1 nespr\u00e1vn\u00e9ho vn\u00edm\u00e1n\u00ed kvality a standard\u016f produkt\u016f \u010di slu\u017eeb, zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti se vztahuje k nespr\u00e1vn\u00e9mu vn\u00edm\u00e1n\u00ed podm\u00ednek obchodu. Stejn\u011b jako v p\u0159\u00edpad\u011b zav\u00e1d\u011bj\u00edc\u00edho p\u0159edst\u00edr\u00e1n\u00ed kvality m\u00e1 i zav\u00e1d\u011bj\u00edc\u00ed p\u0159edst\u00edr\u00e1n\u00ed v\u00fdhodnosti za c\u00edl zabr\u00e1nit neopr\u00e1vn\u011bn\u00e9mu zvy\u0161ov\u00e1n\u00ed prodeje t\u00edm, \u017ee se z\u00e1kazn\u00edk\u016fm p\u0159edstavuj\u00ed obchodn\u00ed podm\u00ednky v lep\u0161\u00edm sv\u011btle, ne\u017e jak\u00e9 ve skute\u010dnosti jsou.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_priklady_klamave_prezentace_kvality\"><\/span>Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 prezentace kvality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na webu \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f jsou jako konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 prezentace kvality uvedeny n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V p\u0159\u00edpad\u011b ojet\u00fdch automobil\u016f byl u vozidla na prodej uveden najet\u00fd po\u010det kilometr\u016f 30 000 km, ale ve skute\u010dnosti se jednalo o vozidlo, kter\u00e9 najelo v\u00edce ne\u017e 100 000 km a u kter\u00e9ho byl tachometr sto\u010den zp\u011bt.<\/p>\n\n\n\n<p><br>V p\u0159\u00edpad\u011b masa bylo maso prod\u00e1v\u00e1no s ozna\u010den\u00edm, \u017ee poch\u00e1z\u00ed od zn\u00e1m\u00e9 japonsk\u00e9 zna\u010dky hov\u011bz\u00edho masa, ale ve skute\u010dnosti \u0161lo o hov\u011bz\u00ed maso jin\u00e9ho japonsk\u00e9ho p\u016fvodu, kter\u00e9 nen\u00ed sou\u010d\u00e1st\u00ed t\u00e9to zna\u010dky.<\/p>\n\n\n\n<p><br>V p\u0159\u00edpad\u011b zdravotn\u00edho poji\u0161t\u011bn\u00ed bylo deklarov\u00e1no, \u017ee &#8220;od prvn\u00edho dne hospitalizace bude vypl\u00e1cena denn\u00ed d\u00e1vka&#8221;, ale syst\u00e9m byl nastaven tak, \u017ee denn\u00ed d\u00e1vka byla vypl\u00e1cena a\u017e po potvrzen\u00ed diagn\u00f3zy po hospitalizaci.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b \u0161perk\u016f byly prezentov\u00e1ny jako n\u00e1hrdeln\u00edky s pou\u017eit\u00edm p\u0159\u00edrodn\u00edch diamant\u016f, ale ve skute\u010dnosti byly pou\u017eity pouze um\u011bl\u00e9 diamanty.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/misleading_representation\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00da\u0159ad pro ochranu spot\u0159ebitel\u016f | Co je klamav\u00e1 prezentace kvality[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Tyto p\u0159\u00edklady ilustruj\u00ed situace, kdy jsou produkty nebo slu\u017eby propagov\u00e1ny jako bezd\u016fvodn\u011b kvalitn\u011bj\u0161\u00ed, ne\u017e ve skute\u010dnosti jsou. Existuje mnoho vzor\u016f, v\u010detn\u011b p\u0159ehnan\u00e9 reklamy, fal\u0161ov\u00e1n\u00ed p\u016fvodu potravin nebo prodeje pad\u011blk\u016f jako prav\u00fdch v\u00fdrobk\u016f. I kdy\u017e nebyla klamav\u00e1 informace poskytnuta \u00famysln\u011b, ale omylem, m\u016f\u017ee to v\u00e9st k situaci klamav\u00e9 prezentace kvality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konkretni_priklady_klamave_vyhodnosti\"><\/span>Konkr\u00e9tn\u00ed p\u0159\u00edklady klamav\u00e9 v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na ofici\u00e1ln\u00edch str\u00e1nk\u00e1ch Japonsk\u00e9 agentury pro ochranu spot\u0159ebitele jsou jako p\u0159\u00edklady klamav\u00e9 v\u00fdhodnosti uvedeny n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>V p\u0159\u00edpad\u011b zahrani\u010dn\u00edch term\u00ednovan\u00fdch vklad\u016f byly \u00faroky z vklad\u016f zobrazov\u00e1ny bez poplatk\u016f, ale skute\u010dn\u00e1 \u010d\u00e1stka k p\u0159ijet\u00ed byla ni\u017e\u0161\u00ed ne\u017e t\u0159etina zobrazen\u00e9 \u010d\u00e1stky.<\/p>\n\n\n\n<p><br>V p\u0159\u00edpad\u011b dopravc\u016f nebyla z\u00e1kladn\u00ed cena uvedena a m\u00edsto toho bylo zobrazeno &#8220;Nyn\u00ed za polovi\u010dn\u00ed cenu!&#8221;, ale ve skute\u010dnosti byla pr\u00e1ce p\u0159ij\u00edm\u00e1na za cenu, kter\u00e1 neodpov\u00eddala 50% slev\u011b.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/advantageous_misidentification\/\" target=\"_blank\" rel=\"noreferrer noopener\">Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele | Co je klamav\u00e1 v\u00fdhodnost[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Zobrazen\u00edm \u010d\u00e1stek spojen\u00fdch s transakc\u00ed m\u016f\u017ee doj\u00edt k omylu, \u017ee n\u00e1klady spojen\u00e9 s transakc\u00ed jsou ni\u017e\u0161\u00ed a \u017ee je mo\u017en\u00e9 transakci prov\u00e9st v\u00fdhodn\u011bji. Klamav\u00e1 v\u00fdhodnost m\u016f\u017ee nastat nejen t\u00edm, \u017ee je z\u00e1kazn\u00edk p\u0159esv\u011bd\u010den, \u017ee plat\u00ed ni\u017e\u0161\u00ed \u010d\u00e1stku, ne\u017e je ve skute\u010dnosti, ale tak\u00e9 t\u00edm, \u017ee m\u00e1 nespr\u00e1vnou p\u0159edstavu o v\u00fd\u0161i \u00farok\u016f, kter\u00e9 m\u00e1 obdr\u017eet, a to i v p\u0159\u00edpad\u011b, \u017ee jsou ve skute\u010dnosti ni\u017e\u0161\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podminky_vedouci_k_zamene_za_kvalitni_vyrobek_podle_Zakona_o_oznacovani_zbozi\"><\/span>Podm\u00ednky vedouc\u00ed k z\u00e1m\u011bn\u011b za kvalitn\u00ed v\u00fdrobek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/22248679_m3.jpg\" alt=\"Kl\u00ed\u010dov\u00e9 body\" class=\"wp-image-87581\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Ji\u017e jsme stru\u010dn\u011b p\u0159edstavili p\u0159\u00edklady, kter\u00e9 mohou podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed v\u00e9st k z\u00e1m\u011bn\u011b za kvalitn\u00ed v\u00fdrobek, ale podm\u00ednky, kter\u00e9 toto zp\u016fsobuj\u00ed, jsou n\u00e1sleduj\u00edc\u00ed \u010dty\u0159i:<\/p>\n\n\n\n<ul>\n<li>Prezentace prov\u00e1d\u011bn\u00e1 podnikateli, jako jsou firmy a pr\u00e1vnick\u00e9 osoby, kter\u00e9 prov\u00e1d\u011bj\u00ed ekonomickou \u010dinnost<\/li>\n\n\n\n<li>Prezentace vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<\/li>\n\n\n\n<li>Prezentace, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1kazn\u00edky ch\u00e1p\u00e1na nespr\u00e1vn\u011b<\/li>\n\n\n\n<li>Prezentace nepravdiv\u00e9ho obsahu t\u00fdkaj\u00edc\u00edho se vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prezentace_provadena_podnikateli_jako_jsou_firmy_a_pravnicke_osoby_ktere_provadeji_ekonomickou_cinnost\"><\/span>Prezentace prov\u00e1d\u011bn\u00e1 podnikateli, jako jsou firmy a pr\u00e1vnick\u00e9 osoby, kter\u00e9 prov\u00e1d\u011bj\u00ed ekonomickou \u010dinnost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regulace z\u00e1m\u011bny za kvalitn\u00ed v\u00fdrobek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed se vztahuje na prezentace prov\u00e1d\u011bn\u00e9 podnikateli. Prezentace prov\u00e1d\u011bn\u00e9 jak\u00fdmikoli podnikateli, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed ekonomickou \u010dinnost, v\u010detn\u011b \u0161koln\u00edch pr\u00e1vnick\u00fdch osob, zdravotnick\u00fdch pr\u00e1vnick\u00fdch osob nebo spolk\u016f, podl\u00e9haj\u00ed regulaci z\u00e1m\u011bny za kvalitn\u00ed v\u00fdrobek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prezentace_vlastnich_produktu_nebo_sluzeb_spolecnosti\"><\/span>Prezentace vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed nepodl\u00e9haj\u00ed regulaci z\u00e1m\u011bny za kvalitn\u00ed v\u00fdrobek prezentace prov\u00e1d\u011bn\u00e9 podnikateli, kte\u0159\u00ed poskytuj\u00ed reklamn\u00ed m\u00e9dia pro jin\u00e9 spole\u010dnosti (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, \u010dl\u00e1nek 2, odstavec 4). To znamen\u00e1, \u017ee regulace se t\u00fdk\u00e1 pouze prezentace vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prezentace_ktera_muze_byt_zakazniky_chapana_nespravne\"><\/span>Prezentace, kter\u00e1 m\u016f\u017ee b\u00fdt z\u00e1kazn\u00edky ch\u00e1p\u00e1na nespr\u00e1vn\u011b<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Regulace z\u00e1m\u011bny za kvalitn\u00ed v\u00fdrobek se t\u00fdk\u00e1 prezentace ur\u010den\u00e9 pro b\u011b\u017en\u00e9ho z\u00e1kazn\u00edka a nezahrnuje prezentace ur\u010den\u00e9 pro obchodn\u00ed transakce mezi podnikateli. Krit\u00e9riem je znalost a \u00fasudek b\u011b\u017en\u00e9ho z\u00e1kazn\u00edka, tak\u017ee i kdy\u017e prezentace nem\u016f\u017ee b\u00fdt odborn\u00edky z oboru ch\u00e1p\u00e1na nespr\u00e1vn\u011b, pokud ji b\u011b\u017en\u00fd z\u00e1kazn\u00edk m\u016f\u017ee ch\u00e1pat nespr\u00e1vn\u011b, st\u00e1v\u00e1 se p\u0159edm\u011btem regulace. Proto je d\u016fle\u017eit\u00e9 p\u0159i vyh\u00fdb\u00e1n\u00ed se z\u00e1m\u011bny za kvalitn\u00ed v\u00fdrobek myslet z pohledu b\u011b\u017en\u00e9ho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prezentace_nepravdiveho_obsahu_tykajiciho_se_vlastnich_produktu_nebo_sluzeb_spolecnosti\"><\/span>Prezentace nepravdiv\u00e9ho obsahu t\u00fdkaj\u00edc\u00edho se vlastn\u00edch produkt\u016f nebo slu\u017eeb spole\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Prezentace nepravdiv\u00e9ho obsahu o kvalit\u011b nebo charakteristik\u00e1ch produkt\u016f nebo slu\u017eeb je samoz\u0159ejm\u011b p\u0159edm\u011btem regulace. V p\u0159\u00edpad\u011b reklamn\u00edch prezentac\u00ed se v\u0161ak uplat\u0148uje regulace &#8220;nepravdiv\u00e9 reklamy&#8221;, tak\u017ee i kdy\u017e prezentace nen\u00ed nepravdiv\u00e1, pokud nelze p\u0159edlo\u017eit objektivn\u00ed d\u016fkazov\u00fd materi\u00e1l, m\u016f\u017ee doj\u00edt k z\u00e1m\u011bn\u011b za kvalitn\u00ed v\u00fdrobek. Je samoz\u0159ejm\u00e9, \u017ee je nutn\u00e9 prezentovat pravdiv\u00e9 informace, ale je tak\u00e9 nezbytn\u00e9 poskytnout objektivn\u00ed d\u016fkazy o pravdivosti t\u011bchto informac\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tri_priklady_klamaveho_zobrazeni_vynikajici_kvality_podle_Zakona_o_oznacovani_zbozi\"><\/span>T\u0159i p\u0159\u00edklady klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/29289999_m.jpg\" alt=\"Ukazov\u00e1n\u00ed ve tm\u011b\" class=\"wp-image-87582\" \/><\/figure>\n\n\n\n<p>P\u0159edstav\u00edme v\u00e1m t\u0159i skute\u010dn\u00e9 p\u0159\u00edpady, kdy do\u0161lo k ozna\u010den\u00ed vynikaj\u00edc\u00ed kvality. Sezn\u00e1men\u00edm se s konkr\u00e9tn\u00edmi p\u0159\u00edklady m\u016f\u017eete l\u00e9pe pochopit, jak vytv\u00e1\u0159et reklamn\u00ed sd\u011blen\u00ed, kter\u00e1 nebudou pova\u017eov\u00e1na za klamav\u00e1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_klamaveho_zobrazeni_vynikajici_kvality_u_reklamy_na_odpadkove_a_nakupni_tasky\"><\/span>P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u reklamy na odpadkov\u00e9 a n\u00e1kupn\u00ed ta\u0161ky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jedn\u00e1 se o p\u0159\u00edpad, kdy reklama na odpadkov\u00e9 a n\u00e1kupn\u00ed ta\u0161ky byla ozna\u010dena za klamavou. Na ofici\u00e1ln\u00edch webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti byly produkty, jako jsou odpadkov\u00e9 a n\u00e1kupn\u00ed ta\u0161ky, prezentov\u00e1ny s tvrzen\u00edm, \u017ee &#8220;se rozlo\u017e\u00ed p\u0159ibli\u017en\u011b za 2 roky a p\u0159i spalov\u00e1n\u00ed neuvol\u0148uj\u00ed \u0161kodliv\u00e9 plyny&#8221;.<\/p>\n\n\n\n<p>Agentura pro ochranu spot\u0159ebitele po\u017eadovala p\u0159edlo\u017een\u00ed d\u016fkaz\u016f, kter\u00e9 by toto tvrzen\u00ed podlo\u017eily, ale p\u0159edlo\u017een\u00e9 materi\u00e1ly nebyly pova\u017eov\u00e1ny za dostate\u010dn\u011b v\u011brohodn\u00e9. Proto byla reklama ozna\u010dena za klamavou, nebo\u0165 v\u00fdrazn\u011b nespr\u00e1vn\u011b nazna\u010dovala, \u017ee produkty jsou \u0161etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed a rozlo\u017e\u00ed se za zhruba 2 roky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_klamaveho_zobrazeni_vynikajici_kvality_v_reklame_na_kosmetickou_chirurgii\"><\/span>P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality v reklam\u011b na kosmetickou chirurgii<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tento p\u0159\u00edpad se t\u00fdk\u00e1 reklamy na kosmetickou chirurgii. Na webov\u00fdch str\u00e1nk\u00e1ch spole\u010dnosti bylo uvedeno, \u017ee &#8220;z\u00edskali jsme dv\u011b prvenstv\u00ed v anket\u011b Rakuten Research\u2605 Prvn\u00ed m\u00edsto v kategorii zv\u011bt\u0161en\u00ed prsou a hubnut\u00ed!&#8221; a podobn\u011b, co\u017e nazna\u010dovalo, \u017ee spokojenost z\u00e1kazn\u00edk\u016f s procedurou je nejvy\u0161\u0161\u00ed v oboru.<\/p>\n\n\n\n<p>Av\u0161ak ve skute\u010dnosti v\u00fdsledky pr\u016fzkumu nesv\u011bd\u010dily o tom, \u017ee by spole\u010dnost byla na prvn\u00edm m\u00edst\u011b ve spokojenosti z\u00e1kazn\u00edk\u016f, a reklama tak byla ozna\u010dena za klamavou, proto\u017ee nespr\u00e1vn\u011b nazna\u010dovala vysokou \u00farove\u0148 spokojenosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripad_klamaveho_zobrazeni_vynikajici_kvality_u_funkcnich_potravin_ktere_udajne_leci_nemoci\"><\/span>P\u0159\u00edpad klamav\u00e9ho zobrazen\u00ed vynikaj\u00edc\u00ed kvality u funk\u010dn\u00edch potravin, kter\u00e9 \u00fadajn\u011b l\u00e9\u010d\u00ed nemoci<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b funk\u010dn\u00edch potravin do\u0161lo k ozna\u010den\u00ed za klamav\u00e9 kv\u016fli n\u00e1sleduj\u00edc\u00edm tvrzen\u00edm uveden\u00fdm v let\u00e1c\u00edch:<\/p>\n\n\n\n<ul>\n<li>Pro zlep\u0161en\u00ed v\u00e1\u017en\u00fdch nemoc\u00ed!! D\u016fle\u017eitost glykonutrient\u016f<\/li>\n\n\n\n<li>Doporu\u010dujeme pro tyto osoby \u25c6 Osoby trp\u00edc\u00ed rakovinou \u25c6 Osoby s diagn\u00f3zou v\u00e1\u017en\u00e9 nemoci, kter\u00e9 se postupn\u011b zhor\u0161uj\u00ed i p\u0159es l\u00e9\u010dbu<\/li>\n<\/ul>\n\n\n\n<p>Reklama nazna\u010dovala, \u017ee konzumace t\u011bchto potravin m\u016f\u017ee v\u00e9st k \u00fapln\u00e9mu uzdraven\u00ed nebo zlep\u0161en\u00ed stavu u rakoviny a jin\u00fdch obt\u00ed\u017en\u011b l\u00e9\u010diteln\u00fdch nemoc\u00ed, a byla proto ozna\u010dena za klamavou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tresty_uznavane_v_pripade_zavadejiciho_oznaceni_vybornosti_podle_Zakona_o_oznacovani_zbozi\"><\/span>Tresty uzn\u00e1van\u00e9 v p\u0159\u00edpad\u011b zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed v\u00fdbornosti podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/23719624_m3.jpg\" alt=\"Pen\u00e1le\" class=\"wp-image-87583\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>V r\u00e1mci Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed m\u016f\u017ee doj\u00edt k r\u016fzn\u00fdm p\u0159\u00edpad\u016fm zav\u00e1d\u011bj\u00edc\u00edho ozna\u010den\u00ed v\u00fdbornosti, kter\u00e9 mohou v\u00e9st k trestn\u00edm sankc\u00edm. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme tresty, kter\u00e9 mohou b\u00fdt ulo\u017eeny v p\u0159\u00edpad\u011b, \u017ee dojde k zav\u00e1d\u011bj\u00edc\u00edmu ozna\u010den\u00ed v\u00fdbornosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narizeni_o_napravnych_opatrenich\"><\/span>Na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud dojde k zav\u00e1d\u011bj\u00edc\u00edmu ozna\u010den\u00ed v\u00fdbornosti, m\u016f\u017ee b\u00fdt vyd\u00e1no na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch, kter\u00e9 na\u0159izuje zastaven\u00ed nespr\u00e1vn\u00e9 reklamy.<\/p>\n\n\n\n<p>Po vyd\u00e1n\u00ed na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch, pokud firma zastav\u00ed reklamu nebo oprav\u00ed jej\u00ed obsah, m\u016f\u017ee to v\u00e9st k ukon\u010den\u00ed p\u0159\u00edpadu bez finan\u010dn\u00edch sankc\u00ed.<\/p>\n\n\n\n<p>Av\u0161ak vyd\u00e1n\u00ed na\u0159\u00edzen\u00ed o n\u00e1pravn\u00fdch opat\u0159en\u00edch bude zve\u0159ejn\u011bno na webov\u00fdch str\u00e1nk\u00e1ch \u00da\u0159adu pro ochranu spot\u0159ebitele nebo m\u00edstn\u00edch samospr\u00e1v, co\u017e m\u016f\u017ee v\u00e9st k po\u0161kozen\u00ed image firmy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narizeni_o_zaplaceni_pokuty\"><\/span>Na\u0159\u00edzen\u00ed o zaplacen\u00ed pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Krom\u011b na\u0159\u00edzen\u00ed o zastaven\u00ed reklamy m\u016f\u017ee b\u00fdt ulo\u017eena i finan\u010dn\u00ed sankce ve form\u011b na\u0159\u00edzen\u00ed o zaplacen\u00ed pokuty. V\u00fd\u0161e pokuty odpov\u00edd\u00e1 3 % z obratu z\u00edskan\u00e9ho z prodeje produkt\u016f nebo slu\u017eeb, na kter\u00e9 se vztahovala nespr\u00e1vn\u00e1 reklama, a to za dobu, po kterou byla reklama zve\u0159ejn\u011bna (viz <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=337AC0000000134\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, \u010dl\u00e1nek 8[ja]<\/a>).<\/p>\n\n\n\n<p>Pro v\u00edce informac\u00ed o pokut\u00e1ch podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, v\u010detn\u011b v\u00fd\u0161e pokut a lh\u016ft pro jejich zaplacen\u00ed, se pod\u00edvejte na n\u00e1sleduj\u00edc\u00ed \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Doporu\u010den\u00fd \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/premiums-representations-act-penalty\" target=\"_blank\" rel=\"noreferrer noopener\">Co je to syst\u00e9m pokut podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed? Vysv\u011btlen\u00ed na z\u00e1klad\u011b skute\u010dn\u00fdch p\u0159\u00edpad\u016f[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ctyri_opatreni_k_prevenci_omylu_vynikajici_kvality_podle_Zakona_o_oznacovani_zbozi\"><\/span>\u010cty\u0159i opat\u0159en\u00ed k prevenci omyl\u016f vynikaj\u00edc\u00ed kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/29260737_m.jpg\" alt=\"N\u00e1pad\" class=\"wp-image-87584\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>P\u0159i poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed m\u016f\u017ee b\u00fdt na\u0159\u00edzeno p\u0159ijet\u00ed opat\u0159en\u00ed nebo zaplacen\u00ed pokuty. Abychom se vyhnuli po\u0161kozen\u00ed image firmy a finan\u010dn\u00edm sankc\u00edm, mus\u00edme se vyvarovat reklamn\u00edch prohl\u00e1\u0161en\u00ed, kter\u00e1 by mohla b\u00fdt pova\u017eov\u00e1na za klamav\u00e1 ve smyslu vynikaj\u00edc\u00ed kvality. P\u0159edstav\u00edme v\u00e1m \u010dty\u0159i zp\u016fsoby, jak p\u0159edej\u00edt takov\u00fdm omyl\u016fm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zridit_ve_firme_specializovane_oddeleni_pro_kontrolu\"><\/span>Z\u0159\u00eddit ve firm\u011b specializovan\u00e9 odd\u011blen\u00ed pro kontrolu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Abyste p\u0159ede\u0161li omyl\u016fm vynikaj\u00edc\u00ed kvality zp\u016fsoben\u00fdm nespr\u00e1vn\u00fdm ozna\u010den\u00edm v reklam\u011b, nesta\u010d\u00ed, kdy\u017e kontrolu prov\u00e1d\u00ed pouze odpov\u011bdn\u00fd person\u00e1l. Z\u0159\u00edzen\u00edm specializovan\u00e9ho odd\u011blen\u00ed pro kontrolu obsahu reklam ve firm\u011b m\u016f\u017eete zajistit syst\u00e9m dvojit\u00e9 kontroly a veden\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripravit_jasne_dukazni_materialy_pro_oznaceni\"><\/span>P\u0159ipravit jasn\u00e9 d\u016fkazn\u00ed materi\u00e1ly pro ozna\u010den\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee by bylo na\u0159\u00edzeno p\u0159ijet\u00ed opat\u0159en\u00ed kv\u016fli podez\u0159en\u00ed z klamav\u00e9ho ozna\u010den\u00ed vynikaj\u00edc\u00ed kvality, m\u016f\u017eete se h\u00e1jit p\u0159ipraven\u00edm jasn\u00fdch a logick\u00fdch d\u016fkazn\u00edch materi\u00e1l\u016f. Pokud budou tyto d\u016fkazy uzn\u00e1ny jako logick\u00e9, nebude va\u0161e ozna\u010den\u00ed pova\u017eov\u00e1no za klamav\u00e9 a vyhnete se sankc\u00edm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Provadet_firemni_skoleni_o_Zakonu_o_oznacovani_zbozi\"><\/span>Prov\u00e1d\u011bt firemn\u00ed \u0161kolen\u00ed o Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud zam\u011bstnanci nemaj\u00ed dostate\u010dn\u00e9 znalosti o Z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, odd\u011blen\u00ed nebude fungovat spr\u00e1vn\u011b a mohou se objevit nedostatky v p\u0159\u00edprav\u011b a spr\u00e1v\u011b d\u016fkazn\u00edch materi\u00e1l\u016f. Zam\u011b\u0159en\u00edm se na \u0161kolen\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed ve firm\u011b m\u016f\u017eete zv\u00fd\u0161it znalosti ka\u017ed\u00e9ho zam\u011bstnance a vytvo\u0159it pov\u011bdom\u00ed o prevenci nespr\u00e1vn\u00e9ho ozna\u010den\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Konzultovat_predem_s_advokatem\"><\/span>Konzultovat p\u0159edem s advok\u00e1tem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\u010dkoli je velmi d\u016fle\u017eit\u00e9 prohloubit znalosti zam\u011bstnanc\u016f prost\u0159ednictv\u00edm firemn\u00edho \u0161kolen\u00ed, existuje mnoho slo\u017eit\u00fdch aspekt\u016f, jako je Z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, se kter\u00fdmi se firma sama nemus\u00ed b\u00fdt schopna vypo\u0159\u00e1dat. Poradit se s pr\u00e1vn\u00edm odborn\u00edkem, advok\u00e1tem, a po\u017e\u00e1dat o spolupr\u00e1ci p\u0159i \u0159e\u0161en\u00ed a p\u0159\u00edprav\u011b opat\u0159en\u00ed je rozumn\u00fdm krokem.<\/p>\n\n\n\n<p>N\u00e1zory a upozorn\u011bn\u00ed na nedostatky od odborn\u00edk\u016f v\u00e1m pomohou vyhnout se poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou omyly vynikaj\u00edc\u00ed kvality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Spravne_pochopeni_klamave_prezentace_kvality_podle_Zakona_o_oznacovani_zbozi_a_sluzeb\"><\/span>Shrnut\u00ed: Spr\u00e1vn\u00e9 pochopen\u00ed klamav\u00e9 prezentace kvality podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/23999849_m.jpg\" alt=\"\u017dena pr\u00e1vni\u010dka dr\u017e\u00edc\u00ed sb\u00edrku z\u00e1kon\u016f\" class=\"wp-image-87585\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Vysv\u011btlili jsme, co znamen\u00e1 klamav\u00e1 prezentace kvality v kontextu Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb. Pokud je reklama ozna\u010dena jako klamav\u00e1 prezentace kvality, hroz\u00ed nejen p\u0159\u00edkaz k n\u00e1pravn\u00fdm opat\u0159en\u00edm, ale tak\u00e9 riziko finan\u010dn\u00edch sankc\u00ed v podob\u011b p\u0159\u00edkazu k zaplacen\u00ed pokuty.<\/p>\n\n\n\n<p>Je d\u016fle\u017eit\u00e9 vyhnout se nespr\u00e1vn\u00e9mu ozna\u010dov\u00e1n\u00ed, jako je klamav\u00e1 prezentace kvality, a t\u00edm se vyvarovat poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb. Pokud m\u00e1te ohledn\u011b reklamy jak\u00e9koli obavy, doporu\u010dujeme se p\u0159edem poradit s pr\u00e1vn\u00edm odborn\u00edkem, tedy s advok\u00e1tem.<\/p>\n\n\n\n<p>Odstran\u011bn\u00edm nejistot a upozorn\u011bn\u00edm na probl\u00e9my p\u0159i pr\u00e1vn\u00ed kontrole m\u016f\u017eete p\u0159edej\u00edt klamav\u00e9 prezentaci kvality a vyhnout se p\u0159\u00edkaz\u016fm k n\u00e1pravn\u00fdm opat\u0159en\u00edm a pokut\u00e1m. Pr\u00e1vnick\u00e1 kancel\u00e1\u0159 Monolith je pr\u00e1vnick\u00e1 firma s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetov\u00e9ho pr\u00e1va. Ned\u00e1vn\u00e9 p\u0159\u00edpady klamav\u00e9 prezentace kvality v internetov\u00e9 reklam\u011b a poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb p\u0159edstavuj\u00ed v\u00e1\u017en\u00fd probl\u00e9m a nutnost pr\u00e1vn\u00ed kontroly se neust\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 nab\u00edz\u00ed slu\u017eby jako pr\u00e1vn\u00ed kontrola reklam a landing pages, tvorba sm\u011brnic a dal\u0161\u00ed, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advok\u00e1tn\u00ed kancel\u00e1\u0159 Monolith m\u00e1 bohat\u00e9 zku\u0161enosti v oblasti IT, zejm\u00e9na internetov\u00e9ho pr\u00e1va a pr\u00e1vn\u00edch p\u0159edpis\u016f. Ned\u00e1vn\u00e9 probl\u00e9my s poru\u0161ov\u00e1n\u00edm z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako je klamav\u00e1 reklama na internetu, se staly v\u00fdznamn\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly se neust\u00e1le zvy\u0161uje. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby jako pr\u00e1vn\u00ed kontrola reklam a landing page (LP), tvorba sm\u011brnic a dal\u0161\u00ed, s p\u0159ihl\u00e9dnut\u00edm k r\u016fzn\u00fdm pr\u00e1vn\u00edm p\u0159edpis\u016fm. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Oblasti pr\u00e1ce advok\u00e1tn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech a podobn\u011b[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f) je pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd stanovuje pravidla t\u00fdkaj\u00edc\u00ed se d\u00e1rk\u016f a reklamn\u00edch prezentac\u00ed. Zakazuje nespravedliv\u00e9 omyly a manipulac [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64534"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64534"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64534\/revisions"}],"predecessor-version":[{"id":64641,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64534\/revisions\/64641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64640"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}