{"id":64549,"date":"2024-07-25T20:35:20","date_gmt":"2024-07-25T11:35:20","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64549"},"modified":"2024-07-28T13:45:39","modified_gmt":"2024-07-28T04:45:39","slug":"premiums-and-representations-act-sweepastakes","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes","title":{"rendered":"Existuj\u00ed horn\u00ed limity pro ceny a sout\u011b\u017ee? Vysv\u011btlen\u00ed podle jednotliv\u00fdch kategori\u00ed stanoven\u00fdch z\u00e1konem o ozna\u010dov\u00e1n\u00ed cen"},"content":{"rendered":"\n<p>Chceme, aby n\u00e1\u0161 produkt nebo slu\u017ebu zakoupilo co nejv\u00edce lid\u00ed a p\u0159il\u00e1kali jsme co nejv\u00edce z\u00e1kazn\u00edk\u016f,&#8221; je p\u0159irozen\u00e1 touha ka\u017ed\u00e9ho podnikatele. P\u0159id\u00e1v\u00e1n\u00ed d\u00e1rk\u016f k produkt\u016fm nebo slu\u017eb\u00e1m samo o sob\u011b nen\u00ed \u0161patn\u00e9, ale pokud hodnota t\u011bchto d\u00e1rk\u016f p\u0159es\u00e1hne ur\u010ditou mez, m\u016f\u017ee to v\u00e9st k probl\u00e9m\u016fm. Aby se zabr\u00e1nilo tomu, aby p\u0159\u00edli\u0161 hodnotn\u00e9 d\u00e1rky m\u00e1tly z\u00e1kazn\u00edky v jejich rozhodov\u00e1n\u00ed o koupi, existuje z\u00e1kon o zobrazen\u00ed d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o zobrazen\u00ed d\u00e1rk\u016f), kter\u00fd stanovuje maxim\u00e1ln\u00ed hodnotu d\u00e1rk\u016f.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b vysv\u011btl\u00edme regulace t\u00fdkaj\u00edc\u00ed se sout\u011b\u017e\u00ed a d\u00e1rk\u016f, kter\u00e9 jsou stanoveny z\u00e1konem o zobrazen\u00ed d\u00e1rk\u016f. Je d\u016fle\u017eit\u00e9 si b\u00fdt v\u011bdom maxim\u00e1ln\u00edch hodnot d\u00e1rk\u016f stanoven\u00fdch pro r\u016fzn\u00e9 typy sout\u011b\u017e\u00ed a d\u00e1rk\u016f, aby se p\u0159ede\u0161lo riziku sankc\u00ed.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Zakon_o_oznacovani_cen_a_darek_Zakon_o_oznacovani\" title=\"Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)\">Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Otevrene_souteze\" title=\"Otev\u0159en\u00e9 sout\u011b\u017ee\">Otev\u0159en\u00e9 sout\u011b\u017ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Zavrene_souteze\" title=\"Zav\u0159en\u00e9 sout\u011b\u017ee\">Zav\u0159en\u00e9 sout\u011b\u017ee<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Definice_darku_podle_zakona_o_oznacovani_darku_Japonsky_zakon_o_oznacovani_darku\" title=\"Definice d\u00e1rk\u016f podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f)\">Definice d\u00e1rk\u016f podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Aplikace_zakona_o_oznacovani_cen_Japonsky_zakon_o_oznacovani_cen_na_souteze_a_hodnotu_cen\" title=\"Aplikace z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen) na sout\u011b\u017ee a hodnotu cen\">Aplikace z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen) na sout\u011b\u017ee a hodnotu cen<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Vseobecne_souteze_s_vyhrami_prostrednictvim_losovani_nebo_tomboly\" title=\"V\u0161eobecn\u00e9 sout\u011b\u017ee s v\u00fdhrami prost\u0159ednictv\u00edm losov\u00e1n\u00ed nebo tomboly\">V\u0161eobecn\u00e9 sout\u011b\u017ee s v\u00fdhrami prost\u0159ednictv\u00edm losov\u00e1n\u00ed nebo tomboly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Spolecne_souteze_vice_podnikatelu\" title=\"Spole\u010dn\u00e9 sout\u011b\u017ee v\u00edce podnikatel\u016f\">Spole\u010dn\u00e9 sout\u011b\u017ee v\u00edce podnikatel\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Darky_%E2%80%9Csoucasti_vsech_aplikaci%E2%80%9D\" title=\"D\u00e1rky &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;\">D\u00e1rky &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Prekroceni_stanovene_castky_podle_Zakona_o_oznacovani_cen_a_darku_Zakon_o_cenach_a_darcich\" title=\"P\u0159ekro\u010den\u00ed stanoven\u00e9 \u010d\u00e1stky podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o cen\u00e1ch a d\u00e1rc\u00edch)\">P\u0159ekro\u010den\u00ed stanoven\u00e9 \u010d\u00e1stky podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o cen\u00e1ch a d\u00e1rc\u00edch)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Shrnuti_Pred_vytvorenim_reklamnich_predmetu_se_poradte_s_advokatem_ohledne_maximalnich_castek_podle_Zakona_o_oznacovani_cen_a_darku\" title=\"Shrnut\u00ed: P\u0159ed vytvo\u0159en\u00edm reklamn\u00edch p\u0159edm\u011bt\u016f se pora\u010fte s advok\u00e1tem ohledn\u011b maxim\u00e1ln\u00edch \u010d\u00e1stek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f\">Shrnut\u00ed: P\u0159ed vytvo\u0159en\u00edm reklamn\u00edch p\u0159edm\u011bt\u016f se pora\u010fte s advok\u00e1tem ohledn\u011b maxim\u00e1ln\u00edch \u010d\u00e1stek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-sweepastakes\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_oznacovani_cen_a_darek_Zakon_o_oznacovani\"><\/span>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek (Z\u00e1kon o ozna\u010dov\u00e1n\u00ed)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek, jeho\u017e ofici\u00e1ln\u00ed n\u00e1zev je &#8220;Z\u00e1kon o prevenci nespravedliv\u00fdch d\u00e1rk\u016f a nespravedliv\u00e9ho ozna\u010dov\u00e1n\u00ed&#8221;, je vysv\u011btlen n\u00e1sledovn\u011b.<\/p>\n\n\n\n<p>Podle \u00da\u0159adu pro ochranu spot\u0159ebitele se Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek vztahuje na:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek p\u0159\u00edsn\u011b reguluje klamav\u00e9 ozna\u010dov\u00e1n\u00ed kvality, obsahu, ceny atd. zbo\u017e\u00ed a slu\u017eeb a z\u00e1rove\u0148 omezuje maxim\u00e1ln\u00ed hodnotu d\u00e1rk\u016f, aby chr\u00e1nil prost\u0159ed\u00ed, ve kter\u00e9m si mohou z\u00e1kazn\u00edci samostatn\u011b a rozumn\u011b vyb\u00edrat lep\u0161\u00ed zbo\u017e\u00ed a slu\u017eby.<\/p>\n<cite>Zdroj: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00da\u0159ad pro ochranu spot\u0159ebitele | Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Jin\u00fdmi slovy, Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek je pr\u00e1vn\u00ed p\u0159edpis, kter\u00fd reguluje d\u00e1rky, jako jsou drobn\u00e9 d\u00e1rky nebo bonusy p\u0159id\u00e1van\u00e9 k produkt\u016fm a slu\u017eb\u00e1m, a reklamn\u00ed slogany zobrazen\u00e9 v reklam\u00e1ch. Jedn\u00e1 se o regulaci, kter\u00e1 m\u00e1 zabr\u00e1nit tomu, aby z\u00e1kazn\u00edci byli d\u00e1rky nebo ozna\u010den\u00edm zbo\u017e\u00ed a slu\u017eeb zav\u00e1d\u011bni.<\/p>\n\n\n\n<p>V kontextu Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek se &#8220;sout\u011b\u017e&#8221; vztahuje na poskytov\u00e1n\u00ed d\u00e1rk\u016f prost\u0159ednictv\u00edm n\u00e1hodn\u00fdch ud\u00e1lost\u00ed, jako je losov\u00e1n\u00ed, nebo prost\u0159ednictv\u00edm spr\u00e1vn\u00fdch \u010di nespr\u00e1vn\u00fdch odpov\u011bd\u00ed v kv\u00edzech a hr\u00e1ch, kter\u00e9 ur\u010duj\u00ed p\u0159\u00edjemce d\u00e1rk\u016f.<\/p>\n\n\n\n<p>Existuje mnoho druh\u016f sout\u011b\u017e\u00ed, v\u010detn\u011b losov\u00e1n\u00ed. V z\u00e1vislosti na typu sout\u011b\u017ee se m\u016f\u017ee jednat o p\u0159\u00edpad, kter\u00fd je p\u0159edm\u011btem regulace Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek, nebo ne.<\/p>\n\n\n\n<p>Sout\u011b\u017ee lze rozd\u011blit do dvou hlavn\u00edch kategori\u00ed:<\/p>\n\n\n\n<ul>\n<li>Otev\u0159en\u00e9 sout\u011b\u017ee<\/li>\n\n\n\n<li>Zav\u0159en\u00e9 sout\u011b\u017ee<\/li>\n<\/ul>\n\n\n\n<p>Podrobn\u011bji se pod\u00edv\u00e1me na obsah a podm\u00ednky t\u011bchto dvou typ\u016f sout\u011b\u017e\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Otevrene_souteze\"><\/span>Otev\u0159en\u00e9 sout\u011b\u017ee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Otev\u0159en\u00e9 sout\u011b\u017ee jsou takov\u00e9, kter\u00e9 nemaj\u00ed \u017e\u00e1dn\u00e9 podm\u00ednky pro \u00fa\u010dastn\u00edky, kte\u0159\u00ed se mohou z\u00fa\u010dastnit nebo podat p\u0159ihl\u00e1\u0161ku. Jsou to sout\u011b\u017ee, p\u0159i kter\u00fdch nedoch\u00e1z\u00ed k finan\u010dn\u00edm transakc\u00edm, jako je n\u00e1kup zbo\u017e\u00ed mezi \u00fa\u010dastn\u00edky a kdokoli, kdo m\u00e1 z\u00e1jem, se m\u016f\u017ee snadno z\u00fa\u010dastnit pod\u00e1n\u00edm p\u0159ihl\u00e1\u0161ky. Nav\u00edc nen\u00ed nutn\u00e1 n\u00e1v\u0161t\u011bva obchodu, lze se p\u0159ihl\u00e1sit prost\u0159ednictv\u00edm internetu, soci\u00e1ln\u00edch s\u00edt\u00ed nebo zasl\u00e1n\u00edm pohlednice.<\/p>\n\n\n\n<p>P\u0159\u00edkladem otev\u0159en\u00e9 sout\u011b\u017ee je z\u00edsk\u00e1v\u00e1n\u00ed \u00fa\u010dastn\u00edk\u016f prost\u0159ednictv\u00edm bezplatn\u00e9 registrace \u010dlen\u016f, registrace k odb\u011bru newsletter\u016f nebo odpov\u011bd\u00ed na pr\u016fzkumy a kv\u00edzy (bez ohledu na spr\u00e1vnost odpov\u011bd\u00ed). Otev\u0159en\u00e9 sout\u011b\u017ee, kter\u00e9 nevy\u017eaduj\u00ed finan\u010dn\u00ed transakce a jsou otev\u0159en\u00e9 pro ka\u017ed\u00e9ho bez podm\u00ednek, nejsou pova\u017eov\u00e1ny za &#8220;sout\u011b\u017ee&#8221; podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rek a nejsou p\u0159edm\u011btem regulace.<\/p>\n\n\n\n<p>Obecn\u011b plat\u00ed, \u017ee otev\u0159en\u00e9 sout\u011b\u017ee nejsou prov\u00e1d\u011bny za \u00fa\u010delem podpory prodeje zbo\u017e\u00ed nebo vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb, ale s c\u00edlem zv\u00fd\u0161it pov\u011bdom\u00ed o produktech a slu\u017eb\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zavrene_souteze\"><\/span>Zav\u0159en\u00e9 sout\u011b\u017ee<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zav\u0159en\u00e9 sout\u011b\u017ee jsou takov\u00e9, kter\u00e9 maj\u00ed stanoven\u00e9 podm\u00ednky \u00fa\u010dasti. P\u0159i \u00fa\u010dasti na sout\u011b\u017ei doch\u00e1z\u00ed k transakci mezi poskytovatelem d\u00e1rk\u016f a \u00fa\u010dastn\u00edkem sout\u011b\u017ee.<\/p>\n\n\n\n<p>Jako p\u0159\u00edklad m\u016f\u017eeme uv\u00e9st losov\u00e1n\u00ed nebo sout\u011b\u017ee, do kter\u00fdch se m\u016f\u017eete p\u0159ihl\u00e1sit pomoc\u00ed \u00fa\u010dtenky z\u00edskan\u00e9 p\u0159i n\u00e1kupu zbo\u017e\u00ed nebo pomoc\u00ed sb\u011bratelsk\u00fdch samolepek.<\/p>\n\n\n\n<p>I kdy\u017e p\u0159\u00edmo nedoch\u00e1z\u00ed k finan\u010dn\u00ed transakci, jako je n\u00e1kup zbo\u017e\u00ed nebo vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb, pokud je n\u00e1v\u0161t\u011bva obchodu nutnou podm\u00ednkou pro \u00fa\u010dast v losov\u00e1n\u00ed, jedn\u00e1 se o zav\u0159enou sout\u011b\u017e. Losov\u00e1n\u00ed pro prvn\u00ed p\u0159\u00edchoz\u00ed nebo losov\u00e1n\u00ed po\u0159\u00e1dan\u00e9 p\u0159\u00edmo v obchod\u011b tak\u00e9 spadaj\u00ed do kategorie zav\u0159en\u00fdch sout\u011b\u017e\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_darku_podle_zakona_o_oznacovani_darku_Japonsky_zakon_o_oznacovani_darku\"><\/span>Definice d\u00e1rk\u016f podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/winning-2.jpg\" alt=\"\" class=\"wp-image-87549\" \/><\/figure>\n\n\n\n<p>V p\u0159\u00edpad\u011b sout\u011b\u017e\u00ed se setk\u00e1v\u00e1me s tzv. uzav\u0159en\u00fdmi sout\u011b\u017eemi, kter\u00e9 podl\u00e9haj\u00ed regulaci podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f, a jsou stanoveny maxim\u00e1ln\u00ed \u010d\u00e1stky, kter\u00e9 je mo\u017en\u00e9 v r\u00e1mci d\u00e1rk\u016f poskytnout. Co tedy vlastn\u011b z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f definuje jako d\u00e1rek?<\/p>\n\n\n\n<p>Podle \u00da\u0159adu pro ochranu spot\u0159ebitele se d\u00e1rek podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f definuje pomoc\u00ed n\u00e1sleduj\u00edc\u00edch t\u0159\u00ed prvk\u016f:<\/p>\n\n\n\n<ol>\n<li>Prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/li>\n\n\n\n<li>Poskytovan\u00fd podnikatelem jako dopln\u011bk k vlastn\u00edmu zbo\u017e\u00ed nebo slu\u017eb\u00e1m<\/li>\n\n\n\n<li>V\u011bcn\u00e9 dary, pen\u011b\u017en\u00ed \u010d\u00e1stky nebo jin\u00e9 ekonomick\u00e9 v\u00fdhody<\/li>\n<\/ol>\n\n\n\n<p>Pokud se jedn\u00e1 o d\u00e1rek odpov\u00eddaj\u00edc\u00ed t\u00e9to definici, aplikuj\u00ed se na n\u011bj regulace maxim\u00e1ln\u00edch \u010d\u00e1stek podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aplikace_zakona_o_oznacovani_cen_Japonsky_zakon_o_oznacovani_cen_na_souteze_a_hodnotu_cen\"><\/span>Aplikace z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen (Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen) na sout\u011b\u017ee a hodnotu cen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/Monolith.law\/wp-content\/uploads\/2024\/04\/prize-1024x576.jpg\" alt=\"Losovac\u00ed box\" class=\"wp-image-87537\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>V z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen jsme vysv\u011btlili, \u017ee regulov\u00e1ny jsou &#8220;uzav\u0159en\u00e9 sout\u011b\u017ee&#8221;. Uzav\u0159en\u00e9 sout\u011b\u017ee se d\u00e1le d\u011bl\u00ed na n\u00e1sleduj\u00edc\u00ed t\u0159i kategorie:<\/p>\n\n\n\n<ul>\n<li>&#8220;Obecn\u00e9 sout\u011b\u017ee&#8221; zahrnuj\u00edc\u00ed loterie a losov\u00e1n\u00ed<\/li>\n\n\n\n<li>&#8220;Spole\u010dn\u00e9 sout\u011b\u017ee&#8221; prov\u00e1d\u011bn\u00e9 v\u00edce podnikateli<\/li>\n\n\n\n<li>&#8220;Celkov\u00e9 ceny&#8221; distribuovan\u00e9 v\u0161em \u00fa\u010dastn\u00edk\u016fm<\/li>\n<\/ul>\n\n\n\n<p>Pro tyto t\u0159i typy sout\u011b\u017e\u00ed jsou stanoveny maxim\u00e1ln\u00ed hodnoty cen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vseobecne_souteze_s_vyhrami_prostrednictvim_losovani_nebo_tomboly\"><\/span>V\u0161eobecn\u00e9 sout\u011b\u017ee s v\u00fdhrami prost\u0159ednictv\u00edm losov\u00e1n\u00ed nebo tomboly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nejprve vysv\u011btl\u00edme typ sout\u011b\u017ee, kter\u00fd je n\u00e1m nejbli\u017e\u0161\u00ed, a to je &#8220;v\u0161eobecn\u00e1 sout\u011b\u017e s v\u00fdhrami&#8221;. V\u0161eobecn\u00e1 sout\u011b\u017e s v\u00fdhrami je takov\u00e1, kde se v\u00fdherci ur\u010duj\u00ed obvykle prost\u0159ednictv\u00edm losov\u00e1n\u00ed nebo tomboly. \u00da\u010dastnit se mohou ti, kdo zakoupili produkt nebo vyu\u017eili slu\u017ebu, a o tom, zda z\u00edskaj\u00ed cenu, rozhoduje n\u00e1hoda nebo kvalita ur\u010dit\u00e9ho jedn\u00e1n\u00ed. Nap\u0159\u00edklad o v\u00fdh\u0159e m\u016f\u017ee rozhodnout n\u00e1hoda p\u0159i losov\u00e1n\u00ed nebo h\u0159e jako je k\u00e1men-n\u016f\u017eky-pap\u00edr, spr\u00e1vn\u00e1 odpov\u011b\u010f na kv\u00edz \u010di puzzle, nebo \u00fasp\u011bch ve h\u0159e \u010di sout\u011b\u017ei.<\/p>\n\n\n\n<p>U v\u0161eobecn\u00fdch sout\u011b\u017e\u00ed s v\u00fdhrami plat\u00ed n\u00e1sleduj\u00edc\u00ed horn\u00ed limity hodnoty cen:<\/p>\n\n\n\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td rowspan=\"2\">Obchodn\u00ed hodnota sout\u011b\u017ee<\/td>\n\t\t\t<td colspan=\"2\">Horn\u00ed limity hodnoty cen<\/td>\n\t\t<\/tr>\n\t\t<tr>\n\t\t\t<td>Maxim\u00e1ln\u00ed \u010d\u00e1stka<\/td>\n\t\t\t<td>Celkov\u00e1 \u010d\u00e1stka<\/td>\n\t\t<\/tr>\n\t\t<tr>\n\t\t\t<td>Pokud je m\u00e9n\u011b ne\u017e 5,000 jen\u016f<\/td>\n\t\t\t<td>20n\u00e1sobek obchodn\u00ed hodnoty<\/td>\n\t\t\t<td rowspan=\"2\">2% z p\u0159edpokl\u00e1dan\u00e9ho celkov\u00e9ho obratu sout\u011b\u017ee<\/td>\n\t\t<\/tr>\n\t\t<tr>\n\t\t\t<td>Pokud je 5,000 jen\u016f nebo v\u00edce<\/td>\n\t\t\t<td>100,000 jen\u016f<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\n\n<p>Horn\u00ed limity hodnoty cen se li\u0161\u00ed v z\u00e1vislosti na \u010d\u00e1stce vynalo\u017een\u00e9 p\u0159i n\u00e1kupu produktu nebo vyu\u017eit\u00ed slu\u017eby. Je d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee pokud obchodn\u00ed hodnota p\u0159es\u00e1hne 5,000 jen\u016f, maxim\u00e1ln\u00ed hodnota jedn\u00e9 ceny je omezena na 100,000 jen\u016f.<\/p>\n\n\n<p>Please note that the currency &#8220;yen&#8221; has been kept in the original Japanese form, as the text assumes a Japanese audience. If the text is intended for a Czech audience, the currency should be converted to the local currency or to euros, and the text adjusted accordingly.<\/p>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Spolecne_souteze_vice_podnikatelu\"><\/span>Spole\u010dn\u00e9 sout\u011b\u017ee v\u00edce podnikatel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spole\u010dn\u00e1 sout\u011b\u017e je typem obecn\u00e9 sout\u011b\u017ee, kde po\u0159adatelem jsou v\u00edce podnikatel\u016f. Forma poskytov\u00e1n\u00ed cen je stejn\u00e1 jako u obecn\u00fdch sout\u011b\u017e\u00ed, ale v\u00fdznamn\u00fdm rozd\u00edlem je, \u017ee ceny poskytuje v\u00edce subjekt\u016f.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad tomboly nebo losov\u00e1n\u00ed po\u0159\u00e1dan\u00e9 v obchodn\u00edch centrech \u010di n\u00e1kupn\u00edch ulic\u00edch, kter\u00e9 jsou organizov\u00e1ny za spolupr\u00e1ce v\u00edce obchod\u016f, jsou dob\u0159e pochopiteln\u00fdm p\u0159\u00edkladem.<\/p>\n\n\n\n<p>Maxim\u00e1ln\u00ed v\u00fd\u0161e cen v spole\u010dn\u00fdch sout\u011b\u017e\u00edch je stanovena n\u00e1sledovn\u011b:<\/p>\n\n\n\n<table>\n\t<tbody>\n\t\t<tr>\n\t\t\t<td colspan=\"2\">Maxim\u00e1ln\u00ed v\u00fd\u0161e cen<\/td>\n\t\t<\/tr>\n\t\t<tr>\n\t\t\t<td>Nejvy\u0161\u0161\u00ed \u010d\u00e1stka<\/td>\n\t\t\t<td>Celkov\u00e1 \u010d\u00e1stka<\/td>\n\t\t<\/tr>\n\t\t<tr>\n\t\t\t<td>Jednotn\u011b 300 000 K\u010d<\/td>\n\t\t\t<td>3 % z p\u0159edpokl\u00e1dan\u00e9ho celkov\u00e9ho obratu sout\u011b\u017ee<\/td>\n\t\t<\/tr>\n\t<\/tbody>\n<\/table>\n\n\n\n<p>V p\u0159\u00edpad\u011b spole\u010dn\u00fdch sout\u011b\u017e\u00ed je maxim\u00e1ln\u00ed v\u00fd\u0161e cen nez\u00e1visl\u00e1 na obchodn\u00edm obratu a je stanovena na 300 000 K\u010d. Na rozd\u00edl od obecn\u00fdch sout\u011b\u017e\u00ed zde neexistuje rozd\u011blen\u00ed podle r\u016fzn\u00fdch v\u00fd\u0161ek obchodn\u00edch obrat\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Darky_%E2%80%9Csoucasti_vsech_aplikaci%E2%80%9D\"><\/span>D\u00e1rky &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D\u00e1rky &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221; jsou takov\u00e9, kde se o v\u00fdherc\u00edch nerozhoduje losov\u00e1n\u00edm mezi \u00fa\u010dastn\u00edky \u010di aplikanty, ale ka\u017ed\u00fd, kdo se z\u00fa\u010dastn\u00ed, obdr\u017e\u00ed d\u00e1rek. Proto\u017ee se v\u00fdherci nestanovuj\u00ed na z\u00e1klad\u011b n\u00e1hody nebo kvality, nejedn\u00e1 se o &#8220;sout\u011b\u017e&#8221;, ale o kategorii &#8220;d\u00e1rky sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad form\u00e1ty jako &#8220;d\u00e1rek pro v\u0161echny aplikanty&#8221; nebo &#8220;ka\u017ed\u00fd, kdo p\u0159ijde do obchodu, dostane bez v\u00fdjimky drobn\u00fd d\u00e1rek&#8221; spadaj\u00ed do kategorie d\u00e1rk\u016f &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;. M\u016f\u017ee se zd\u00e1t, \u017ee se jedn\u00e1 o stejn\u00fd princip jako u uzav\u0159en\u00fdch sout\u011b\u017e\u00ed, kde jsou d\u00e1rky ur\u010deny pouze pro prvn\u00edch n\u011bkolik n\u00e1v\u0161t\u011bvn\u00edk\u016f. Av\u0161ak pokud ka\u017ed\u00fd, kdo spln\u00ed podm\u00ednku p\u0159\u00edchodu jako prvn\u00ed, obdr\u017e\u00ed d\u00e1rek bez losov\u00e1n\u00ed, jedn\u00e1 se o d\u00e1rky &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221;.<\/p>\n\n\n\n<p>Maxim\u00e1ln\u00ed hodnota d\u00e1rk\u016f &#8220;sou\u010d\u00e1st\u00ed v\u0161ech aplikac\u00ed&#8221; je stanovena n\u00e1sledovn\u011b:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Obchodn\u00ed \u010d\u00e1stka<\/td><td>Maxim\u00e1ln\u00ed hodnota d\u00e1rk\u016f<\/td><\/tr><tr><td>M\u00e9n\u011b ne\u017e 1 000 jen\u016f<\/td><td>200 jen\u016f<\/td><\/tr><tr><td>1 000 jen\u016f a v\u00edce<\/td><td>20 % z obchodn\u00ed \u010d\u00e1stky<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Podobn\u011b jako u b\u011b\u017en\u00fdch sout\u011b\u017e\u00ed se podm\u00ednky hodnoty d\u00e1rk\u016f li\u0161\u00ed v z\u00e1vislosti na obchodn\u00ed \u010d\u00e1stce. Vzhledem k tomu, \u017ee d\u00e1rky jsou poskytov\u00e1ny v\u0161em \u00fa\u010dastn\u00edk\u016fm \u010di aplikant\u016fm, je t\u0159eba si v\u0161imnout, \u017ee jejich hodnota je obvykle ni\u017e\u0161\u00ed ne\u017e u b\u011b\u017en\u00fdch sout\u011b\u017e\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho, jeliko\u017e jsou d\u00e1rky poskytov\u00e1ny v\u0161em \u00fa\u010dastn\u00edk\u016fm, na rozd\u00edl od b\u011b\u017en\u00fdch nebo spole\u010dn\u00fdch sout\u011b\u017e\u00ed pro celkovou hodnotu d\u00e1rk\u016f nen\u00ed stanoven \u017e\u00e1dn\u00fd limit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prekroceni_stanovene_castky_podle_Zakona_o_oznacovani_cen_a_darku_Zakon_o_cenach_a_darcich\"><\/span>P\u0159ekro\u010den\u00ed stanoven\u00e9 \u010d\u00e1stky podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o cen\u00e1ch a d\u00e1rc\u00edch)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/04\/anxious_man-1-1024x683.jpg\" alt=\"Mu\u017e tlu\u010douc\u00ed do kalkula\u010dky\" class=\"wp-image-87554\" style=\"width:660px\" \/><\/figure>\n\n\n\n<p>Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f (Z\u00e1kon o cen\u00e1ch a d\u00e1rc\u00edch) stanovuje horn\u00ed limit \u010d\u00e1stky, kterou je mo\u017en\u00e9 poskytnout jako d\u00e1rek v z\u00e1vislosti na obsahu a form\u011b sout\u011b\u017ee. Pokud poskytnete d\u00e1rek p\u0159esahuj\u00edc\u00ed stanoven\u00fd limit, m\u016f\u017eete b\u00fdt obvin\u011bni z poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b poskytnut\u00ed d\u00e1rku poru\u0161uj\u00edc\u00edho Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f mohou b\u00fdt ulo\u017eeny n\u00e1sleduj\u00edc\u00ed t\u0159i typy sankc\u00ed:<\/p>\n\n\n\n<ul>\n<li>Na\u0159\u00edzen\u00ed k n\u00e1pravn\u00fdm opat\u0159en\u00edm od \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f nebo od prefektur\u00e1ln\u00edch \u00fa\u0159ad\u016f<\/li>\n\n\n\n<li>P\u0159\u00edkaz k zaplacen\u00ed pokuty od \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f<\/li>\n<\/ul>\n\n\n\n<p>P\u0159i obdr\u017een\u00ed na\u0159\u00edzen\u00ed k n\u00e1pravn\u00fdm opat\u0159en\u00edm od \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f nebo od m\u00edstn\u00edch \u00fa\u0159ad\u016f m\u016f\u017ee doj\u00edt k zastaven\u00ed nebo omezen\u00ed poskytov\u00e1n\u00ed d\u00e1rk\u016f a je nutn\u00e9 prov\u00e9st n\u00e1pravu, aby nedo\u0161lo k dal\u0161\u00edmu poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f. Pokud budete na\u0159\u00edzen\u00ed dodr\u017eovat a provedete n\u00e1pravu, obvykle nedojde k ulo\u017een\u00ed finan\u010dn\u00edch sankc\u00ed, jako jsou pokuty.<\/p>\n\n\n\n<p>Pokuta je ur\u010dena k tomu, aby zabr\u00e1nila podnikatel\u016fm z\u016fstat v dr\u017een\u00ed neopr\u00e1vn\u011bn\u011b z\u00edskan\u00e9ho zisku z poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, a proto mus\u00ed b\u00fdt zaplacena ve form\u011b pokuty. V\u00fdpo\u010det \u010d\u00e1stky pokuty se odv\u00edj\u00ed od 3% z obratu produkt\u016f nebo slu\u017eeb, kter\u00e9 jsou p\u0159edm\u011btem poru\u0161en\u00ed. To znamen\u00e1, \u017ee byste m\u011bli po\u010d\u00edtat s t\u00edm, \u017ee v\u00e1m bude zkonfiskov\u00e1n cel\u00fd obrat a nav\u00edc budete muset zaplatit dal\u0161\u00edch 3% z obratu jako pokutu.<\/p>\n\n\n\n<p>Nedodr\u017een\u00ed na\u0159\u00edzen\u00ed k n\u00e1pravn\u00fdm opat\u0159en\u00edm nebo p\u0159\u00edkazu k zaplacen\u00ed pokuty m\u016f\u017ee v\u00e9st k ulo\u017een\u00ed sankc\u00ed za poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f. Sankce za poru\u0161en\u00ed tohoto z\u00e1kona mohou v p\u0159\u00edpad\u011b jednotlivc\u016f zahrnovat a\u017e dva roky v\u011bzen\u00ed nebo pokutu do v\u00fd\u0161e 3 miliony jen\u016f, v p\u0159\u00edpad\u011b pr\u00e1vnick\u00fdch osob pak pokutu a\u017e do v\u00fd\u0161e 300 milion\u016f jen\u016f.<\/p>\n\n\n\n<p>O syst\u00e9mu pokut se do\u010dtete v\u00edce v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/violation-of-the-premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Co se stane, kdy\u017e poru\u0161\u00edte Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f? Vysv\u011btlen\u00ed syst\u00e9mu pokut[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Pred_vytvorenim_reklamnich_predmetu_se_poradte_s_advokatem_ohledne_maximalnich_castek_podle_Zakona_o_oznacovani_cen_a_darku\"><\/span>Shrnut\u00ed: P\u0159ed vytvo\u0159en\u00edm reklamn\u00edch p\u0159edm\u011bt\u016f se pora\u010fte s advok\u00e1tem ohledn\u011b maxim\u00e1ln\u00edch \u010d\u00e1stek podle Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/Monolith.law\/wp-content\/uploads\/2023\/11\/regal.jpg\" alt=\"Advok\u00e1t\" class=\"wp-image-63289\" \/><\/figure>\n\n\n\n<p>Vysv\u011btlili jsme Z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f a tak\u00e9 jsme se zab\u00fdvali maxim\u00e1ln\u00edmi \u010d\u00e1stkami pro ceny a d\u00e1rky, kter\u00e9 jsou stanoveny pro ka\u017ed\u00fd typ sout\u011b\u017ee \u010di d\u00e1rku. Maxim\u00e1ln\u00ed \u010d\u00e1stky pro d\u00e1rky jsou pe\u010dliv\u011b stanoveny pro ka\u017ed\u00fd typ sout\u011b\u017ee a v p\u0159\u00edpad\u011b poru\u0161en\u00ed mohou b\u00fdt ulo\u017eeny p\u0159\u00edkazy k n\u00e1pravn\u00fdm opat\u0159en\u00edm nebo p\u0159\u00edkazy k zaplacen\u00ed sank\u010dn\u00edch poplatk\u016f.<\/p>\n\n\n\n<p>I kdy\u017e chcete sout\u011b\u017e provozovat v souladu se z\u00e1konem, m\u016f\u017ee b\u00fdt obt\u00ed\u017en\u00e9 ur\u010dit, do jak\u00e9 kategorie va\u0161e sout\u011b\u017e spad\u00e1. Aby se minimalizovalo riziko p\u0159ekro\u010den\u00ed maxim\u00e1ln\u00ed \u010d\u00e1stky pro d\u00e1rky kv\u016fli nespr\u00e1vn\u00e9 klasifikaci sout\u011b\u017ee, doporu\u010dujeme se p\u0159ed vytvo\u0159en\u00edm reklamn\u00edch p\u0159edm\u011bt\u016f \u010di d\u00e1rk\u016f poradit s advok\u00e1tem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Advok\u00e1tn\u00ed kancel\u00e1\u0159 Monolith je pr\u00e1vn\u00ed firma s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetov\u00e9ho pr\u00e1va a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou klamav\u00e9 reklamy, stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly neust\u00e1le roste. Na\u0161e kancel\u00e1\u0159 analyzuje pr\u00e1vn\u00ed rizika spojen\u00e1 s ji\u017e zah\u00e1jen\u00fdmi nebo pl\u00e1novan\u00fdmi podnikatelsk\u00fdmi aktivitami s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy a usiluje o jejich legalizaci bez nutnosti zastavit podnik\u00e1n\u00ed. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Pr\u00e1vn\u00ed slu\u017eby advok\u00e1tn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e1vn\u00ed slu\u017eby pro IT a startupy[ja]<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chceme, aby n\u00e1\u0161 produkt nebo slu\u017ebu zakoupilo co nejv\u00edce lid\u00ed a p\u0159il\u00e1kali jsme co nejv\u00edce z\u00e1kazn\u00edk\u016f,&#8221; je p\u0159irozen\u00e1 touha ka\u017ed\u00e9ho podnikatele. P\u0159id\u00e1v\u00e1n\u00ed d\u00e1rk\u016f k produkt\u016fm nebo slu\u017eb\u00e1m samo o sob\u011b [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64549"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64549"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64549\/revisions"}],"predecessor-version":[{"id":64608,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64549\/revisions\/64608"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64607"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}