{"id":64719,"date":"2024-11-01T14:05:55","date_gmt":"2024-11-01T05:05:55","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64719"},"modified":"2024-11-13T19:59:27","modified_gmt":"2024-11-13T10:59:27","slug":"premiums-and-representations-act-r6","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6","title":{"rendered":"\u3010Zaveden\u00ed v listopadu roku Reiwa 6 (2024)\u3011Co jsou z\u00e1vazn\u00e9 postupy a p\u0159\u00edm\u00e9 sankce? Vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f novely z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen."},"content":{"rendered":"\n<p>V posledn\u00edch letech se v internetov\u00e9 reklam\u011b roz\u0161\u00ed\u0159ily praktiky jako jsou fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklamy nebo stealth marketing, co\u017e jsou podvodn\u00e9 \u010diny, kter\u00e9 klamou spot\u0159ebitele a st\u00e1vaj\u00ed se p\u0159edm\u011btem obav.<\/p>\n\n\n\n<p>Reforma Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f (\u666f\u54c1\u8868\u793a\u6cd5), kter\u00e1 vstoup\u00ed v platnost v \u0159\u00edjnu \u00e9ry Reiwa 6 (2024), byla zavedena jako odpov\u011b\u010f na tyto probl\u00e9my. P\u0159in\u00e1\u0161\u00ed &#8216;proceduru z\u00e1ruk&#8217; a &#8216;roz\u0161\u00ed\u0159en\u00ed p\u0159\u00edm\u00fdch sank\u010dn\u00edch ustanoven\u00ed&#8217;, \u010d\u00edm\u017e zav\u00e1d\u00ed p\u0159\u00edsn\u011bj\u0161\u00ed regulace. O\u010dek\u00e1v\u00e1 se, \u017ee revidovan\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed d\u00e1rk\u016f potla\u010d\u00ed nekal\u00e9 praktiky v internetov\u00e9 reklam\u011b a pos\u00edl\u00ed ochranu spot\u0159ebitel\u016f.<\/p>\n\n\n\n<p>Tento \u010dl\u00e1nek podrobn\u011b vysv\u011btluje &#8216;proceduru z\u00e1ruk&#8217; a &#8216;roz\u0161\u00ed\u0159en\u00ed p\u0159\u00edm\u00fdch sank\u010dn\u00edch ustanoven\u00ed&#8217;, kter\u00e9 budou zavedeny v \u0159\u00edjnu \u00e9ry Reiwa 6 (2024).<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Prehled_a_pozadi_zmen_v_zakone_o_oznacovani_cen_a_darku\" title=\"P\u0159ehled a pozad\u00ed zm\u011bn v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f\">P\u0159ehled a pozad\u00ed zm\u011bn v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Klicove_body_zmeny_zakona_o_oznacovani_zbozi_a_sluzeb_c_1_Zavedeni_postupu_zavazneho_slibu\" title=\"Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb \u010d. 1: Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu\">Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb \u010d. 1: Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Co_je_zadost_o_schvaleni_zavazneho_planu\" title=\"Co je \u017e\u00e1dost o schv\u00e1len\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu\">Co je \u017e\u00e1dost o schv\u00e1len\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Kriteria_pro_uznani_zavazneho_planu\" title=\"Krit\u00e9ria pro uzn\u00e1n\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu\">Krit\u00e9ria pro uzn\u00e1n\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Oznameni_a_zprava_o_zavaznem_planu\" title=\"Ozn\u00e1men\u00ed a zpr\u00e1va o z\u00e1vazn\u00e9m pl\u00e1nu\">Ozn\u00e1men\u00ed a zpr\u00e1va o z\u00e1vazn\u00e9m pl\u00e1nu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Klicove_body_zmeny_zakona_o_oznacovani_zbozi_c_2_Prime_sankce\" title=\"Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed \u010d. 2: P\u0159\u00edm\u00e9 sankce\">Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed \u010d. 2: P\u0159\u00edm\u00e9 sankce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Shrnuti_Konzultujte_zmeny_v_zakone_o_oznacovani_cen_a_darku_s_pravnikem\" title=\"Shrnut\u00ed: Konzultujte zm\u011bny v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f s pr\u00e1vn\u00edkem\">Shrnut\u00ed: Konzultujte zm\u011bny v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f s pr\u00e1vn\u00edkem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/premiums-and-representations-act-r6\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prehled_a_pozadi_zmen_v_zakone_o_oznacovani_cen_a_darku\"><\/span>P\u0159ehled a pozad\u00ed zm\u011bn v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V kv\u011btnu roku Reiwa 5 (2023) byl revidov\u00e1n Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f s c\u00edlem podpo\u0159it dobrovoln\u00e9 iniciativy podnikatel\u016f a zv\u00fd\u0161it odstra\u0161uj\u00edc\u00ed \u00fa\u010dinek proti poru\u0161ov\u00e1n\u00ed pravidel. Tato revize se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm n\u00e1sleduj\u00edc\u00edch \u0161esti bod\u016f:<\/p>\n\n\n\n<ol>\n<li>Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu<\/li>\n\n\n\n<li>Zv\u00fd\u0161en\u00ed flexibility v syst\u00e9mu pokut a n\u00e1hrad<\/li>\n\n\n\n<li>Revidov\u00e1n\u00ed syst\u00e9mu pokut<\/li>\n\n\n\n<li>Roz\u0161\u00ed\u0159en\u00ed trestn\u00edch sankc\u00ed<\/li>\n\n\n\n<li>Reakce na postupuj\u00edc\u00ed internacionalizaci<\/li>\n\n\n\n<li>Zaveden\u00ed ustanoven\u00ed o po\u017eadavc\u00edch na zve\u0159ejn\u011bn\u00ed ze strany kvalifikovan\u00fdch spot\u0159ebitelsk\u00fdch organizac\u00ed<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/image1_page-0001-1.jpg\" alt=\"Zm\u011bny v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f\" class=\"wp-image-88583\" style=\"aspect-ratio:0.873015873015873;object-fit:cover;width:800px\" \/><\/figure>\n\n\n\n<p>Z t\u011bchto zm\u011bn, kter\u00e9 maj\u00ed v\u00fdznamn\u00fd dopad na praktick\u00e9 podnik\u00e1n\u00ed, se zam\u011b\u0159\u00edme na vysv\u011btlen\u00ed kl\u00ed\u010dov\u00fdch bod\u016f zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu a p\u0159\u00edm\u00fdch trestn\u00edch sankc\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klicove_body_zmeny_zakona_o_oznacovani_zbozi_a_sluzeb_c_1_Zavedeni_postupu_zavazneho_slibu\"><\/span>Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb \u010d. 1: Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Postup z\u00e1vazn\u00e9ho slibu je syst\u00e9m, kter\u00fd byl zaveden v r\u00e1mci z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb, aby se p\u0159i podez\u0159en\u00ed na poru\u0161en\u00ed tohoto z\u00e1kona podnikatel\u00e9 mohli zav\u00e1zat k dobrovoln\u00e9mu postupu, kter\u00fd by zabr\u00e1nil ukl\u00e1d\u00e1n\u00ed st\u00e1vaj\u00edc\u00edch spr\u00e1vn\u00edch sankc\u00ed, jako jsou \u201eopat\u0159en\u00ed na\u0159\u00edzen\u00ed a p\u0159\u00edkazy k zaplacen\u00ed pokuty\u201c. C\u00edlem je rychl\u00e9 vy\u0159e\u0161en\u00ed probl\u00e9m\u016f.<\/p>\n\n\n\n<p>Dosud, pokud existovalo podez\u0159en\u00ed na poru\u0161en\u00ed a vy\u0161et\u0159ov\u00e1n\u00ed potvrdilo protipr\u00e1vn\u00ed jedn\u00e1n\u00ed, bylo mo\u017en\u00e9 pou\u017e\u00edt prost\u0159edky jako jsou na\u0159\u00edzen\u00ed opat\u0159en\u00ed (\u010dl\u00e1nek 7 odstavec 1 z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb) a p\u0159\u00edkazy k zaplacen\u00ed pokuty (\u010dl\u00e1nek 8 odstavec 1 z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb). Nicm\u00e9n\u011b, s ohledem na to, \u017ee podpora dobrovoln\u00fdch iniciativ podnikatel\u016f m\u016f\u017ee v\u00e9st k lep\u0161\u00edmu zlep\u0161en\u00ed, byl zaveden tento postup z\u00e1vazn\u00e9ho slibu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_zadost_o_schvaleni_zavazneho_planu\"><\/span>Co je \u017e\u00e1dost o schv\u00e1len\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Existuj\u00ed dva typy z\u00e1vazn\u00fdch postup\u016f: \u017e\u00e1dost o schv\u00e1len\u00ed &#8220;pl\u00e1nu n\u00e1pravn\u00fdch opat\u0159en\u00ed&#8221; a \u017e\u00e1dost o schv\u00e1len\u00ed &#8220;pl\u00e1nu n\u00e1pravn\u00fdch opat\u0159en\u00ed pro ovlivn\u011bn\u00ed&#8221;. Podnikatel\u00e9, kte\u0159\u00ed byli po\u017e\u00e1d\u00e1ni \u00da\u0159adem pro ochranu spot\u0159ebitele o n\u00e1pravn\u00e1 opat\u0159en\u00ed, mohou vytvo\u0159it &#8220;pl\u00e1n n\u00e1pravn\u00fdch opat\u0159en\u00ed&#8221; podle sv\u00e9 situace a pod\u00e1n\u00edm \u017e\u00e1dosti o schv\u00e1len\u00ed se mohou vyhnout p\u0159\u00edkaz\u016fm k opat\u0159en\u00ed nebo p\u0159\u00edkaz\u016fm k zaplacen\u00ed pokuty.<\/p>\n\n\n\n<p>Tento proces je ur\u010den k tomu, aby podnikatel\u00e9 a spr\u00e1vn\u00ed \u00fa\u0159ady spolupracovali na \u0159e\u0161en\u00ed probl\u00e9m\u016f, a konkr\u00e9tn\u00ed obsah pl\u00e1nu se li\u0161\u00ed v z\u00e1vislosti na povaze, rozsahu a dopadu poru\u0161en\u00ed.<\/p>\n\n\n\n<p>Z\u00e1vazn\u00fd postup za\u010d\u00edn\u00e1, kdy\u017e \u00da\u0159ad pro ochranu spot\u0159ebitele rozhodne, \u017ee je t\u0159eba &#8220;p\u0159ed poskytnut\u00edm p\u0159\u00edle\u017eitosti k obhajob\u011b p\u0159\u00edkaz\u016f k opat\u0159en\u00ed nebo p\u0159\u00edkaz\u016f k zaplacen\u00ed pokuty&#8221; informovat podnikatele (osoby podez\u0159el\u00e9 z poru\u0161en\u00ed) o z\u00e1vazn\u00e9m postupu, pokud se domn\u00edv\u00e1, \u017ee je to nezbytn\u00e9 pro zaji\u0161t\u011bn\u00ed dobrovoln\u00e9ho a racion\u00e1ln\u00edho v\u00fdb\u011bru zbo\u017e\u00ed a slu\u017eeb spot\u0159ebiteli.<\/p>\n\n\n\n<p>Jin\u00fdmi slovy, \u00da\u0159ad pro ochranu spot\u0159ebitele rozhoduje, zda je p\u0159\u00edpad vhodn\u00fd pro z\u00e1vazn\u00fd postup, a je pravd\u011bpodobn\u00e9, \u017ee p\u0159\u00edpady, kter\u00e9 by m\u011bly b\u00fdt p\u0159edm\u011btem p\u0159\u00edm\u00fdch sankc\u00ed, opakovan\u00e9 poru\u0161en\u00ed nebo p\u0159\u00edpady s v\u00e1\u017en\u00fdmi n\u00e1sledky, nebudou zahrnuty do z\u00e1vazn\u00e9ho postupu.<\/p>\n\n\n\n<p>Obsah &#8220;ozn\u00e1men\u00ed o z\u00e1vazn\u00e9m postupu&#8221; zahrnuje n\u00e1sleduj\u00edc\u00ed z\u00e1konn\u00e9 informace (\u010dl\u00e1nek 26 nebo \u010dl\u00e1nek 30 Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a cenov\u00fdch slev):<\/p>\n\n\n\n<ul>\n<li>Stru\u010dn\u00fd popis podez\u0159el\u00e9ho poru\u0161en\u00ed<\/li>\n\n\n\n<li>Paragrafy z\u00e1kon\u016f, kter\u00e9 byly nebo mohly b\u00fdt poru\u0161eny<\/li>\n\n\n\n<li>Mo\u017enost podat \u017e\u00e1dost o schv\u00e1len\u00ed &#8220;pl\u00e1nu n\u00e1pravn\u00fdch opat\u0159en\u00ed&#8221; nebo &#8220;pl\u00e1nu n\u00e1pravn\u00fdch opat\u0159en\u00ed pro ovlivn\u011bn\u00ed&#8221; (spole\u010dn\u011b ozna\u010dovan\u00e9 jako &#8220;z\u00e1vazn\u00fd pl\u00e1n&#8221;)<\/li>\n<\/ul>\n\n\n\n<p>Podnikatel\u00e9, kte\u0159\u00ed obdr\u017eeli ozn\u00e1men\u00ed o z\u00e1vazn\u00e9m postupu, mohou vytvo\u0159it n\u00e1pravn\u00fd pl\u00e1n (z\u00e1vazn\u00fd pl\u00e1n) pot\u0159ebn\u00fd k n\u00e1prav\u011b dopadu podez\u0159el\u00e9ho poru\u0161en\u00ed a podat \u017e\u00e1dost o jeho schv\u00e1len\u00ed.<\/p>\n\n\n\n<p>Pokud je pl\u00e1n schv\u00e1len p\u0159edsedou \u00da\u0159adu pro ochranu spot\u0159ebitele a nen\u00ed zru\u0161en, nebudou na podez\u0159el\u00e9 poru\u0161en\u00ed aplikov\u00e1ny pr\u00e1vn\u00ed p\u0159edpisy t\u00fdkaj\u00edc\u00ed se pr\u00e1vn\u00edch opat\u0159en\u00ed, tedy nebudou vyd\u00e1ny &#8220;p\u0159\u00edkazy k opat\u0159en\u00ed a p\u0159\u00edkazy k zaplacen\u00ed pokuty&#8221;.<\/p>\n\n\n\n<p>Postup z\u00e1vazn\u00e9ho postupu je n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/image2.png\" alt=\"\" class=\"wp-image-88593\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kriteria_pro_uznani_zavazneho_planu\"><\/span>Krit\u00e9ria pro uzn\u00e1n\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro uzn\u00e1n\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu je nutn\u00e9 splnit n\u00e1sleduj\u00edc\u00ed dv\u011b krit\u00e9ria:<\/p>\n\n\n\n<ul>\n<li>Dostate\u010dnost obsahu opat\u0159en\u00ed<\/li>\n\n\n\n<li>Jistota proveden\u00ed opat\u0159en\u00ed<\/li>\n<\/ul>\n\n\n\n<p>Term\u00edn &#8220;dostate\u010dnost obsahu opat\u0159en\u00ed&#8221; znamen\u00e1, \u017ee Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele posuzuje, zda jsou jednotliv\u00e9 konkr\u00e9tn\u00ed p\u0159\u00edpady v souladu s po\u017eadavky, a p\u0159itom se m\u016f\u017ee \u0159\u00eddit obsahem pr\u00e1vn\u00edch opat\u0159en\u00ed v minul\u00fdch p\u0159\u00edpadech, kde bylo poru\u0161en\u00ed potvrzeno, a to vzhledem k p\u0159ehledu podez\u0159el\u00fdch poru\u0161en\u00ed a p\u0159\u00edslu\u0161n\u00fdm ustanoven\u00edm aplikovan\u00fdch z\u00e1kon\u016f.<\/p>\n\n\n\n<p>Term\u00edn &#8220;jistota proveden\u00ed opat\u0159en\u00ed&#8221; znamen\u00e1, \u017ee i kdy\u017e je obsah opat\u0159en\u00ed dostate\u010dn\u00fd, nebude z\u00e1vazn\u00fd pl\u00e1n uzn\u00e1n, pokud nelze s jistotou rozhodnout, \u017ee opat\u0159en\u00ed bude provedeno v r\u00e1mci stanoven\u00e9 lh\u016fty. Aby byla jistota proveden\u00ed opat\u0159en\u00ed spln\u011bna, je nutn\u00e9 zav\u00e9st syst\u00e9m dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a zajistit, aby byli \u010dlenov\u00e9 veden\u00ed a zam\u011bstnanci pln\u011b informov\u00e1ni a dodr\u017eovali je.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee se jako z\u00e1vazn\u00e9 opat\u0159en\u00ed prov\u00e1d\u00ed n\u00e1prava \u0161kody, mus\u00ed b\u00fdt zp\u016fsob informov\u00e1n\u00ed ve\u0159ejnosti, pot\u0159ebn\u00e1 \u010d\u00e1stka finan\u010dn\u00edch prost\u0159edk\u016f a metoda jejich z\u00edsk\u00e1n\u00ed konkr\u00e9tn\u011b a jasn\u011b specifikov\u00e1ny, aby bylo mo\u017en\u00e9 uznat jistotu proveden\u00ed opat\u0159en\u00ed.<\/p>\n\n\n\n<p>P\u0159i pod\u00e1n\u00ed \u017e\u00e1dosti je nutn\u00e9 stanovit lh\u016ftu pro proveden\u00ed z\u00e1vazn\u00fdch opat\u0159en\u00ed a p\u0159edlo\u017eit p\u0159\u00edslu\u0161n\u00e9 dokumenty.<\/p>\n\n\n\n<p>Co se t\u00fd\u010de obsahu z\u00e1vazn\u00e9ho pl\u00e1nu, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee bude uzn\u00e1n, pokud obsahuje dobrovoln\u00e9 vr\u00e1cen\u00ed pen\u011bz spot\u0159ebitel\u016fm. Nicm\u00e9n\u011b Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele nevy\u017eaduje vr\u00e1cen\u00ed pen\u011bz jako povinn\u00e9 a o\u010dek\u00e1v\u00e1 se, \u017ee vyjedn\u00e1v\u00e1n\u00ed bude prob\u00edhat individu\u00e1ln\u011b podle jednotliv\u00fdch p\u0159\u00edpad\u016f.<\/p>\n\n\n\n<p>I po uzn\u00e1n\u00ed pl\u00e1nu je mo\u017en\u00e9 prov\u00e9st zm\u011bny v z\u00e1vislosti na situaci, av\u0161ak je nutn\u00e9 podstoupit op\u011btovn\u00e9 schvalovac\u00ed \u0159\u00edzen\u00ed.<\/p>\n\n\n\n<p>Reference: Na\u0159\u00edzen\u00ed kabinetu t\u00fdkaj\u00edc\u00ed se postup\u016f z\u00e1vazn\u00fdch opat\u0159en\u00ed podle ustanoven\u00ed Z\u00e1kona o prevenci nespravedliv\u00fdch v\u00fdhod a zav\u00e1d\u011bj\u00edc\u00edho ozna\u010dov\u00e1n\u00ed\uff5c&#8221;Formul\u00e1\u0159 \u017e\u00e1dosti o uzn\u00e1n\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu&#8221; <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=506M60000002055_20241001_000000000000000\" target=\"_blank\" rel=\"noreferrer noopener\">Z\u00e1vazn\u00fd pl\u00e1n[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Oznameni_a_zprava_o_zavaznem_planu\"><\/span>Ozn\u00e1men\u00ed a zpr\u00e1va o z\u00e1vazn\u00e9m pl\u00e1nu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>V p\u0159\u00edpad\u011b schv\u00e1len\u00ed z\u00e1vazn\u00e9ho pl\u00e1nu se o\u010dek\u00e1v\u00e1, \u017ee podobn\u011b jako v p\u0159\u00edpad\u011b Japonsk\u00e9ho antimonopoln\u00edho z\u00e1kona, bude schv\u00e1len\u00fd z\u00e1vazn\u00fd pl\u00e1n zve\u0159ejn\u011bn.<\/p>\n\n\n\n<p>Japonsk\u00fd \u00da\u0159ad pro ochranu spot\u0159ebitel\u016f pl\u00e1nuje zve\u0159ejnit souhrn schv\u00e1len\u00e9ho z\u00e1vazn\u00e9ho pl\u00e1nu, podrobnosti o podez\u0159en\u00ed z poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen, n\u00e1zev podniku a dal\u0161\u00ed nezbytn\u00e9 informace z hlediska zaji\u0161t\u011bn\u00ed transparentnosti pr\u00e1vn\u00edch p\u0159edpis\u016f a p\u0159edv\u00eddatelnosti pro podnikatele.<\/p>\n\n\n\n<p>Samoz\u0159ejm\u011b toto ozn\u00e1men\u00ed neznamen\u00e1 uzn\u00e1n\u00ed poru\u0161en\u00ed Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen.<\/p>\n\n\n\n<p>D\u00e1le jsou podnikatel\u00e9 povinni hl\u00e1sit \u00da\u0159adu pro ochranu spot\u0159ebitel\u016f stav pln\u011bn\u00ed z\u00e1vazn\u00fdch opat\u0159en\u00ed, p\u0159i\u010dem\u017e \u010dasov\u00e1n\u00ed a frekvence t\u011bchto zpr\u00e1v mus\u00ed b\u00fdt stanoveny v r\u00e1mci z\u00e1vazn\u00e9ho pl\u00e1nu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Klicove_body_zmeny_zakona_o_oznacovani_zbozi_c_2_Prime_sankce\"><\/span>Kl\u00ed\u010dov\u00e9 body zm\u011bny z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed \u010d. 2: P\u0159\u00edm\u00e9 sankce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/2dbba63b65be5b241a1087c427d95864.jpg\" alt=\"Roz\u0161\u00ed\u0159en\u00ed sank\u010dn\u00edch ustanoven\u00ed\" class=\"wp-image-88392\" \/><\/figure>\n\n\n\n<p>V tomto \u010dl\u00e1nku se zam\u011b\u0159\u00edme na nov\u011b zaveden\u00e1 ustanoven\u00ed p\u0159\u00edm\u00fdch sankc\u00ed, kter\u00e1 byla zavedena v r\u00e1mci t\u00e9to novely.<\/p>\n\n\n\n<p>P\u0159\u00edm\u00e9 sankce jsou ustanoven\u00ed, kter\u00e1 umo\u017e\u0148uj\u00ed okam\u017eit\u00e9 uplatn\u011bn\u00ed sankc\u00ed bez p\u0159edchoz\u00edho procesu, jako je vyd\u00e1n\u00ed spr\u00e1vn\u00edho pokynu nebo na\u0159\u00edzen\u00ed s c\u00edlem podn\u00edtit dobrovoln\u00e9 zlep\u0161en\u00ed. P\u0159\u00edm\u00e9 sankce umo\u017e\u0148uj\u00ed ulo\u017een\u00ed pokuty a\u017e do v\u00fd\u0161e 1 milionu jen\u016f bez nutnosti p\u0159edchoz\u00edho vyd\u00e1n\u00ed opat\u0159en\u00ed nebo proveden\u00ed sly\u0161en\u00ed. C\u00edlov\u00fdmi protipr\u00e1vn\u00edmi \u010diny jsou &#8220;zav\u00e1d\u011bj\u00edc\u00ed prezentace kvality&#8221; a &#8220;zav\u00e1d\u011bj\u00edc\u00ed prezentace v\u00fdhod&#8221;.<\/p>\n\n\n\n<p>Rozsah subjekt\u016f zahrnuje podnikatele, kte\u0159\u00ed se \u00famysln\u011b, p\u0159\u00edmo \u010di nep\u0159\u00edmo pod\u00edlej\u00ed na protipr\u00e1vn\u00edm jedn\u00e1n\u00ed, a p\u0159edpokl\u00e1d\u00e1 se, \u017ee se jedn\u00e1 o p\u0159\u00edpady, kter\u00e9 nejsou v rozporu s japonsk\u00fdm z\u00e1konem o prevenci nekal\u00e9 sout\u011b\u017ee, japonsk\u00fdm z\u00e1konem o ozna\u010dov\u00e1n\u00ed potravin nebo japonsk\u00fdm z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Zaveden\u00edm p\u0159\u00edm\u00fdch sankc\u00ed se o\u010dek\u00e1v\u00e1 pos\u00edlen\u00ed odstra\u0161uj\u00edc\u00edho \u00fa\u010dinku proti poru\u0161ov\u00e1n\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a dal\u0161\u00ed pos\u00edlen\u00ed ochrany spot\u0159ebitel\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Konzultujte_zmeny_v_zakone_o_oznacovani_cen_a_darku_s_pravnikem\"><\/span>Shrnut\u00ed: Konzultujte zm\u011bny v z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f s pr\u00e1vn\u00edkem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V\u00fd\u0161e jsme vysv\u011btlili kl\u00ed\u010dov\u00e9 body zm\u011bn v &#8216;Japonsk\u00e9m z\u00e1kon\u011b o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f&#8217;, kter\u00e9 vstoup\u00ed v platnost 1. \u0159\u00edjna 2024 (Reiwa 6).<\/p>\n\n\n\n<p>Jak bylo zm\u00edn\u011bno, &#8216;proces z\u00e1ruky&#8217; je dobrovoln\u00fdm \u00fasil\u00edm podnikatel\u016f, a proto je pro spln\u011bn\u00ed certifika\u010dn\u00edch krit\u00e9ri\u00ed a p\u0159ijet\u00ed n\u00e1pravn\u00fdch opat\u0159en\u00ed, aby se p\u0159ede\u0161lo administrativn\u00edm a trestn\u00edm sankc\u00edm, nezbytn\u00e9 pl\u00e1novat a prov\u00e1d\u011bt opat\u0159en\u00ed ve spolupr\u00e1ci s odborn\u00edky.<\/p>\n\n\n\n<p>Pokud m\u00e1te jak\u00e9koli ot\u00e1zky t\u00fdkaj\u00edc\u00ed se zm\u011bn pravidel v d\u016fsledku revize &#8216;Japonsk\u00e9ho z\u00e1konu o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f&#8217;, doporu\u010dujeme konzultovat je s vysoce kvalifikovan\u00fdm pr\u00e1vn\u00edkem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je firma s bohat\u00fdmi zku\u0161enostmi v oblasti IT, zejm\u00e9na internetu, a pr\u00e1va. V posledn\u00edch letech se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou klamav\u00e9 reklamy, stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly neust\u00e1le roste. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby jako pr\u00e1vn\u00ed kontrola reklam a landing page (LP), tvorba sm\u011brnic a dal\u0161\u00ed, s ohledem na r\u016fzn\u00e9 pr\u00e1vn\u00ed p\u0159edpisy. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Specializace pr\u00e1vn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle z\u00e1kona o l\u00e9\u010divech a podobn\u00fdch p\u0159edpis\u016f[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00edch letech se v internetov\u00e9 reklam\u011b roz\u0161\u00ed\u0159ily praktiky jako jsou fale\u0161n\u00e9 a p\u0159ehnan\u00e9 reklamy nebo stealth marketing, co\u017e jsou podvodn\u00e9 \u010diny, kter\u00e9 klamou spot\u0159ebitele a st\u00e1vaj\u00ed se p\u0159edm\u011btem ob [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64719"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64719"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64719\/revisions"}],"predecessor-version":[{"id":64769,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64719\/revisions\/64769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/64768"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}