{"id":64819,"date":"2024-12-27T19:31:06","date_gmt":"2024-12-27T10:31:06","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=64819"},"modified":"2025-01-04T15:38:17","modified_gmt":"2025-01-04T06:38:17","slug":"intellectual-property-infringement-claims","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims","title":{"rendered":"Co jsou to \u201eneopodstatn\u011bn\u00e9 n\u00e1roky na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed\u201c na Amazonu? Vysv\u011btlen\u00ed pr\u00e1vn\u00edch krok\u016f a p\u0159\u00edpadov\u00e9 studie"},"content":{"rendered":"\n<p>V posledn\u00ed dob\u011b se na Amazonu (e-commerce platform\u011b) \u0161\u00ed\u0159\u00ed &#8220;fale\u0161n\u00e1 obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed&#8221;. Tato &#8220;fale\u0161n\u00e1 obvin\u011bn\u00ed&#8221; jsou pod\u00e1v\u00e1na i p\u0159esto, \u017ee k \u017e\u00e1dn\u00e9mu poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed nedo\u0161lo, a to s \u00famyslem naru\u0161it provoz konkurence nebo p\u0159\u00edmo eliminovat konkurenty z trhu. V d\u016fsledku t\u011bchto \u0161ikan\u00f3zn\u00edch praktik m\u016f\u017ee doj\u00edt k zastaven\u00ed \u00fa\u010dtu prodejce nebo k nemo\u017enosti prodeje, co\u017e se st\u00e1v\u00e1 v\u00e1\u017en\u00fdm probl\u00e9mem.<\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku podrobn\u011b a srozumiteln\u011b vysv\u011btl\u00edme, jak\u00e9 formy obchodn\u00edho naru\u0161en\u00ed na Amazonu p\u0159evl\u00e1daj\u00ed a jak\u00e9 mo\u017enosti reakce existuj\u00ed, v\u010detn\u011b p\u0159\u00edklad\u016f z judikatury.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Obstrukce_podnikani_na_Amazonu_kvuli_falesnym_narokum_na_poruseni_dusevniho_vlastnictvi\" title=\"Obstrukce podnik\u00e1n\u00ed na Amazonu kv\u016fli fale\u0161n\u00fdm n\u00e1rok\u016fm na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed\">Obstrukce podnik\u00e1n\u00ed na Amazonu kv\u016fli fale\u0161n\u00fdm n\u00e1rok\u016fm na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Co_znamena_narok_na_poruseni_dusevniho_vlastnictvi_na_Amazonu\" title=\"Co znamen\u00e1 n\u00e1rok na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed na Amazonu\">Co znamen\u00e1 n\u00e1rok na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed na Amazonu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Pripady_zneuziti_systemu_k_obstrukci_podnikani_se_mnozi\" title=\"P\u0159\u00edpady zneu\u017eit\u00ed syst\u00e9mu k obstrukci podnik\u00e1n\u00ed se mno\u017e\u00ed\">P\u0159\u00edpady zneu\u017eit\u00ed syst\u00e9mu k obstrukci podnik\u00e1n\u00ed se mno\u017e\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Reakce_na_neopravnene_obvineni_z_poruseni_dusevniho_vlastnictvi\" title=\"Reakce na neopr\u00e1vn\u011bn\u00e9 obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed\">Reakce na neopr\u00e1vn\u011bn\u00e9 obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Obhajoba_proti_nepravdivym_tvrzenim_o_poruseni_dusevniho_vlastnictvi_podle_obcanskeho_prava\" title=\"Obhajoba proti nepravdiv\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed podle ob\u010dansk\u00e9ho pr\u00e1va\">Obhajoba proti nepravdiv\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed podle ob\u010dansk\u00e9ho pr\u00e1va<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Co_je_obcanske_pravo\" title=\"Co je ob\u010dansk\u00e9 pr\u00e1vo\">Co je ob\u010dansk\u00e9 pr\u00e1vo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Obcanskopravni_argumenty_v_pripade_obchodniho_ruseni\" title=\"Ob\u010danskopr\u00e1vn\u00ed argumenty v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed\">Ob\u010danskopr\u00e1vn\u00ed argumenty v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Argumentace_na_zaklade_zakona_o_prevenci_nekale_souteze_proti_neopravnenym_tvrzenim_o_poruseni_dusevniho_vlastnictvi\" title=\"Argumentace na z\u00e1klad\u011b z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee proti neopr\u00e1vn\u011bn\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed\">Argumentace na z\u00e1klad\u011b z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee proti neopr\u00e1vn\u011bn\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Zakon_o_prevenci_nespravedlive_souteze_Fusyoho\" title=\"Z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee (Fusy\u014dh\u014d)\">Z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee (Fusy\u014dh\u014d)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Naroky_podle_zakona_o_prevenci_nekale_souteze_v_pripade_obchodniho_ruseni\" title=\"N\u00e1roky podle z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed\">N\u00e1roky podle z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Soudni_pripady_tykajici_se_falesnych_obvineni_z_poruseni_prav_dusevniho_vlastnictvi\" title=\"Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se fale\u0161n\u00fdch obvin\u011bn\u00ed z poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed\">Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se fale\u0161n\u00fdch obvin\u011bn\u00ed z poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Shrnuti_V_pripade_dusevniho_vlastnictvi_se_poradte_s_odborniky\" title=\"Shrnut\u00ed: V p\u0159\u00edpad\u011b du\u0161evn\u00edho vlastnictv\u00ed se pora\u010fte s odborn\u00edky\">Shrnut\u00ed: V p\u0159\u00edpad\u011b du\u0161evn\u00edho vlastnictv\u00ed se pora\u010fte s odborn\u00edky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/internet\/intellectual-property-infringement-claims\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obstrukce_podnikani_na_Amazonu_kvuli_falesnym_narokum_na_poruseni_dusevniho_vlastnictvi\"><\/span>Obstrukce podnik\u00e1n\u00ed na Amazonu kv\u016fli fale\u0161n\u00fdm n\u00e1rok\u016fm na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/Shutterstock_2149341159.jpg\" alt=\"Obstrukce podnik\u00e1n\u00ed na Amazonu, kter\u00e1 se v posledn\u00ed dob\u011b st\u00e1v\u00e1 popul\u00e1rn\u00ed\" class=\"wp-image-88279\" \/><\/figure>\n\n\n\n<p>V posledn\u00edch letech se \u0161\u00ed\u0159\u00ed zneu\u017e\u00edv\u00e1n\u00ed n\u00e1rok\u016f na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed na Amazonu k obstrukci podnik\u00e1n\u00ed. V tomto \u010dl\u00e1nku vysv\u011btl\u00edme, jak tento mechanismus funguje.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_znamena_narok_na_poruseni_dusevniho_vlastnictvi_na_Amazonu\"><\/span>Co znamen\u00e1 n\u00e1rok na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed na Amazonu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na Amazonu mohou vlastn\u00edci du\u0161evn\u00edho vlastnictv\u00ed nebo jejich z\u00e1stupci pod\u00e1vat n\u00e1roky na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed. Tento proces slou\u017e\u00ed k tomu, aby dr\u017eitel\u00e9 autorsk\u00fdch pr\u00e1v nebo ochrann\u00fdch zn\u00e1mek mohli nahl\u00e1sit p\u0159\u00edpady, kdy se domn\u00edvaj\u00ed, \u017ee jejich pr\u00e1va byla na webov\u00fdch str\u00e1nk\u00e1ch Amazonu poru\u0161ena.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.amazon.co.jp\/gp\/help\/customer\/display.html?nodeId=201995100\" target=\"_blank\" rel=\"noopener\" title=\"\">Postup p\u0159i n\u00e1roc\u00edch na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<\/a><\/p>\n\n\n\n<p>Po pod\u00e1n\u00ed n\u00e1roku na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed obdr\u017e\u00edte od Amazonu varovn\u00fd e-mail.<\/p>\n\n\n\n<p>Po obdr\u017een\u00ed varov\u00e1n\u00ed dojde k zru\u0161en\u00ed nab\u00eddky dan\u00e9ho produktu. To znamen\u00e1, \u017ee dan\u00fd produkt ji\u017e nem\u016f\u017eete prod\u00e1vat. Pokud m\u00e1te sv\u00e9 zbo\u017e\u00ed ulo\u017een\u00e9 ve skladu FBA (sklad vlastn\u011bn\u00fd Amazonem, kde si prodejci mohou uchov\u00e1vat sv\u00e9 zbo\u017e\u00ed), je t\u0159eba si d\u00e1t pozor, proto\u017ee skladovn\u00e9 se bude nad\u00e1le \u00fa\u010dtovat.<\/p>\n\n\n\n<p>Krom\u011b toho, pokud prodejce nech\u00e1 varov\u00e1n\u00ed bez odpov\u011bdi, m\u016f\u017ee to v\u00e9st k poklesu hodnoty zdrav\u00ed \u00fa\u010dtu a v nejhor\u0161\u00edm p\u0159\u00edpad\u011b dokonce k zastaven\u00ed \u00fa\u010dtu, co\u017e vy\u017eaduje dal\u0161\u00ed opatrnost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pripady_zneuziti_systemu_k_obstrukci_podnikani_se_mnozi\"><\/span>P\u0159\u00edpady zneu\u017eit\u00ed syst\u00e9mu k obstrukci podnik\u00e1n\u00ed se mno\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e1roky na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed jsou p\u016fvodn\u011b syst\u00e9mem ur\u010den\u00fdm k ochran\u011b dr\u017eitel\u016f autorsk\u00fdch pr\u00e1v a ochrann\u00fdch zn\u00e1mek, ale ve skute\u010dnosti se st\u00e1v\u00e1, \u017ee jsou tyto n\u00e1roky pod\u00e1v\u00e1ny i bez skute\u010dn\u00e9ho poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed s \u00famyslem obstrukce podnik\u00e1n\u00ed nebo eliminace konkurence.<\/p>\n\n\n\n<p>V posledn\u00ed dob\u011b se st\u00e1v\u00e1 obzvl\u00e1\u0161t\u011b popul\u00e1rn\u00ed, kdy\u017e konkurenti pou\u017e\u00edvaj\u00ed podobn\u00e9 obr\u00e1zky popisuj\u00edc\u00ed produkt a na z\u00e1klad\u011b t\u011bchto obr\u00e1zk\u016f pod\u00e1vaj\u00ed n\u00e1roky na poru\u0161en\u00ed autorsk\u00fdch pr\u00e1v. \u010casto doch\u00e1z\u00ed k situac\u00edm, kdy je vyu\u017eito mnoho \u00fa\u010dt\u016f k pod\u00e1n\u00ed n\u00e1rok\u016f na poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed, co\u017e vede k sn\u00ed\u017een\u00ed hodnoty zdrav\u00ed \u00fa\u010dtu prodejce a n\u00e1sledn\u011b k pozastaven\u00ed nebo zru\u0161en\u00ed \u00fa\u010dtu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reakce_na_neopravnene_obvineni_z_poruseni_dusevniho_vlastnictvi\"><\/span>Reakce na neopr\u00e1vn\u011bn\u00e9 obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee dojde k neopr\u00e1vn\u011bn\u00e9mu obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed, je mo\u017en\u00e9 nejprve po\u017e\u00e1dat o sta\u017een\u00ed takov\u00e9ho obvin\u011bn\u00ed na Amazonu nebo podat n\u00e1mitku.<\/p>\n\n\n\n<p>Av\u0161ak i kdy\u017e pod\u00e1te \u017e\u00e1dost o sta\u017een\u00ed obvin\u011bn\u00ed nebo n\u00e1mitku, nen\u00ed zaru\u010deno, \u017ee budou akceptov\u00e1ny. Nav\u00edc, pokud prod\u00e1vaj\u00edc\u00ed utrp\u00ed \u0161kodu, nen\u00ed mo\u017en\u00e9 ji ji\u017e napravit.<\/p>\n\n\n\n<p>Proto zde vysv\u011btl\u00edme pr\u00e1vn\u00ed argumenty, kter\u00e9 m\u016f\u017ee prod\u00e1vaj\u00edc\u00ed v p\u0159\u00edpad\u011b vznikl\u00e9 \u0161kody uplatnit.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/developer.amazon.com\/ja\/docs\/policy-center\/intellectual-property.html\" target=\"_blank\" rel=\"noopener\" title=\"Politika t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed, podvodn\u00e9ho jedn\u00e1n\u00ed a spamu\">Politika t\u00fdkaj\u00edc\u00ed se du\u0161evn\u00edho vlastnictv\u00ed, podvodn\u00e9ho jedn\u00e1n\u00ed a spamu<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obhajoba_proti_nepravdivym_tvrzenim_o_poruseni_dusevniho_vlastnictvi_podle_obcanskeho_prava\"><\/span>Obhajoba proti nepravdiv\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed podle ob\u010dansk\u00e9ho pr\u00e1va<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zde vysv\u011btl\u00edme, jak\u00e9 pr\u00e1vn\u00ed argumenty lze pou\u017e\u00edt v ob\u010danskopr\u00e1vn\u00edm kontextu, pokud dojde k nepravdiv\u00e9mu tvrzen\u00ed o poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_je_obcanske_pravo\"><\/span>Co je ob\u010dansk\u00e9 pr\u00e1vo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ob\u010dansk\u00e9 pr\u00e1vo je z\u00e1kladn\u00edm pr\u00e1vn\u00edm p\u0159edpisem, kter\u00fd reguluje pr\u00e1vn\u00ed vztahy mezi soukrom\u00fdmi osobami a je pova\u017eov\u00e1no za z\u00e1kladn\u00ed pr\u00e1vo ob\u010dan\u016f. Nicm\u00e9n\u011b je tak\u00e9 kl\u00ed\u010dov\u00e9 pro podnikatele a prodejce, proto\u017ee tvo\u0159\u00ed z\u00e1kladn\u00ed pr\u00e1vn\u00ed r\u00e1mec pro jejich obchodn\u00ed \u010dinnost.<\/p>\n\n\n\n<p>Ob\u010dansk\u00e9 pr\u00e1vo reguluje b\u011b\u017en\u00e9 transakce v ekonomick\u00e9 \u010dinnosti a v p\u0159\u00edpad\u011b, \u017ee neexistuje speci\u00e1ln\u00ed z\u00e1kon, je nutn\u00e9 se v\u017edy vr\u00e1tit k ob\u010dansk\u00e9mu pr\u00e1vu a p\u0159ezkoumat situaci podle n\u011bj.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obcanskopravni_argumenty_v_pripade_obchodniho_ruseni\"><\/span>Ob\u010danskopr\u00e1vn\u00ed argumenty v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud dojde k obchodn\u00edmu ru\u0161en\u00ed zneu\u017eit\u00edm nepravdiv\u00e9ho tvrzen\u00ed o poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed, lze jako ob\u010danskopr\u00e1vn\u00ed argumenty zv\u00e1\u017eit po\u017eadavek na n\u00e1hradu \u0161kody na z\u00e1klad\u011b deliktn\u00ed odpov\u011bdnosti podle \u00a7 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(N\u00e1hrada \u0161kody zp\u016fsoben\u00e9 protipr\u00e1vn\u00edm jedn\u00e1n\u00edm) \u00a7 709: Kdo \u00famysln\u011b nebo z nedbalosti poru\u0161\u00ed pr\u00e1vo jin\u00e9ho nebo z\u00e1konem chr\u00e1n\u011bn\u00fd z\u00e1jem, je povinen nahradit \u0161kodu, kter\u00e1 t\u00edm vznikla.<\/p>\n<cite>Ob\u010dansk\u00fd z\u00e1kon\u00edk \u00a7 709<\/cite><\/blockquote>\n\n\n\n<p>\u00a7 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku stanovuje pr\u00e1vo na n\u00e1hradu \u0161kody zp\u016fsoben\u00e9 protipr\u00e1vn\u00edm jedn\u00e1n\u00edm. V ka\u017edodenn\u00edm \u017eivot\u011b mohou vznikat r\u016fzn\u00e9 spory a konflikty. Proto \u00a7 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku ur\u010duje, kdy m\u016f\u017ee po\u0161kozen\u00fd po\u017eadovat n\u00e1hradu \u0161kody od pachatele.<\/p>\n\n\n\n<p>V tomto p\u0159\u00edpad\u011b, pokud byl prodejce nespravedliv\u011b nucen odstranit informace o produktu kv\u016fli nepravdiv\u00e9mu tvrzen\u00ed o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed, m\u016f\u017ee po\u017eadovat n\u00e1hradu n\u00e1sleduj\u00edc\u00ed \u0161kody:<\/p>\n\n\n\n<ol>\n<li>Ztr\u00e1ta zisku (u\u0161l\u00fd zisk), kter\u00fd by byl realizov\u00e1n, kdyby prodej nebyl neopr\u00e1vn\u011bn\u011b zastaven.<\/li>\n\n\n\n<li>N\u00e1klady na pr\u00e1ci (person\u00e1ln\u00ed v\u00fddaje) vynalo\u017een\u00e9 na \u0159e\u0161en\u00ed situace.<\/li>\n\n\n\n<li>N\u00e1klady spojen\u00e9 s pr\u00e1vn\u00edm zastoupen\u00edm p\u0159i soudn\u00edm \u0159\u00edzen\u00ed (advok\u00e1tn\u00ed honor\u00e1\u0159e).<\/li>\n<\/ol>\n\n\n\n<p>A\u010dkoliv ne v\u0161echny tyto argumenty mohou b\u00fdt uzn\u00e1ny soudem jako \u0161koda, je mo\u017en\u00e9 je v soudn\u00edm \u0159\u00edzen\u00ed uplatnit jako n\u00e1hradu \u0161kody.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Argumentace_na_zaklade_zakona_o_prevenci_nekale_souteze_proti_neopravnenym_tvrzenim_o_poruseni_dusevniho_vlastnictvi\"><\/span>Argumentace na z\u00e1klad\u011b z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee proti neopr\u00e1vn\u011bn\u00fdm tvrzen\u00edm o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/Shutterstock_217547956.jpg\" alt=\"Argumentace na z\u00e1klad\u011b z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee\" class=\"wp-image-88277\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zakon_o_prevenci_nespravedlive_souteze_Fusyoho\"><\/span>Z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee (Fusy\u014dh\u014d)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Z\u00e1kon o prevenci nespravedliv\u00e9 sout\u011b\u017ee (d\u00e1le jen \u201eFusy\u014dh\u014d\u201c) byl vytvo\u0159en s c\u00edlem zajistit spravedlivou sout\u011b\u017e mezi podnikateli a umo\u017enit tak norm\u00e1ln\u00ed fungov\u00e1n\u00ed tr\u017en\u00ed ekonomiky, dopl\u0148uje \u0159adu dal\u0161\u00edch pr\u00e1vn\u00edch p\u0159edpis\u016f.<\/p>\n\n\n\n<p>Je to pr\u00e1v\u011b tento z\u00e1kon, kter\u00fd m\u00e1 za \u00fakol zabr\u00e1nit nevhodn\u00e9 konkurenci mezi podnikateli a v p\u0159\u00edpad\u011b, \u017ee dojde k nespravedliv\u00e9 sout\u011b\u017ei, umo\u017e\u0148uje ukl\u00e1dat sankce, jako jsou pokuty nebo tresty odn\u011bt\u00ed svobody.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Naroky_podle_zakona_o_prevenci_nekale_souteze_v_pripade_obchodniho_ruseni\"><\/span>N\u00e1roky podle z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee v p\u0159\u00edpad\u011b obchodn\u00edho ru\u0161en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud jste ob\u011bt\u00ed obchodn\u00edho ru\u0161en\u00ed zneu\u017e\u00edvaj\u00edc\u00edho fale\u0161n\u00e1 tvrzen\u00ed o poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed, m\u016f\u017eete skute\u010dn\u011b uva\u017eovat o n\u00e1roku na n\u00e1hradu \u0161kody na z\u00e1klad\u011b \u010dl\u00e1nku 2 odstavec 1 bod 21 a \u010dl\u00e1nku 4 z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee, kter\u00fd se t\u00fdk\u00e1 po\u0161kozen\u00ed obchodn\u00ed pov\u011bsti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 2: V tomto z\u00e1kon\u011b se term\u00edn &#8220;nekal\u00e1 sout\u011b\u017e&#8221; vztahuje na n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<p>Bod 21: \u010ciny spo\u010d\u00edvaj\u00edc\u00ed v ozn\u00e1men\u00ed nebo \u0161\u00ed\u0159en\u00ed fale\u0161n\u00fdch skute\u010dnost\u00ed, kter\u00e9 po\u0161kozuj\u00ed obchodn\u00ed pov\u011bst osoby v konkuren\u010dn\u00edm vztahu<br>\u010cl\u00e1nek 4: Osoba, kter\u00e1 \u00famysln\u011b nebo z nedbalosti p\u00e1ch\u00e1 nekalou sout\u011b\u017e a t\u00edm po\u0161kozuje obchodn\u00ed z\u00e1jmy jin\u00e9 osoby, je povinna nahradit vzniklou \u0161kodu. Toto v\u0161ak neplat\u00ed pro \u0161kody vznikl\u00e9 pou\u017eit\u00edm obchodn\u00edho tajemstv\u00ed nebo omezen\u011b poskytnut\u00fdch dat po z\u00e1niku pr\u00e1v podle ustanoven\u00ed \u010dl\u00e1nku 15.<\/p>\n<cite><em>Citace: Z\u00e1kon o prevenci nekal\u00e9 sout\u011b\u017ee, \u010dl\u00e1nek 2 odstavec 1 bod 21, \u010dl\u00e1nek 4<\/em><\/cite><\/blockquote>\n\n\n\n<p>\u010cl\u00e1nek 2 odstavec 1 z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee uv\u00e1d\u00ed n\u011bkolik p\u0159\u00edklad\u016f nekal\u00e9 sout\u011b\u017ee, p\u0159i\u010dem\u017e bod 21 definuje po\u0161kozen\u00ed obchodn\u00ed pov\u011bsti jako jeden z typ\u016f nekal\u00e9 sout\u011b\u017ee.<\/p>\n\n\n\n<p>\u010cl\u00e1nek 4 pak stanovuje p\u0159\u00edpady, kdy lze po\u017eadovat n\u00e1hradu \u0161kody za nekalou sout\u011b\u017e.<\/p>\n\n\n\n<p>V n\u00e1sleduj\u00edc\u00edm soudn\u00edm p\u0159\u00edpadu bylo rovn\u011b\u017e uzn\u00e1no, \u017ee \u010din spo\u010d\u00edvaj\u00edc\u00ed ve fale\u0161n\u00e9m tvrzen\u00ed o poru\u0161en\u00ed ochrann\u00e9 zn\u00e1mky je &#8220;fale\u0161n\u00fdm faktem po\u0161kozuj\u00edc\u00edm obchodn\u00ed pov\u011bst \u017ealobce, kter\u00fd je v konkuren\u010dn\u00edm vztahu s \u017ealovan\u00fdm, a odpov\u00edd\u00e1 nekal\u00e9 sout\u011b\u017ei podle bodu 21 odstavce 1 \u010dl\u00e1nku 2 z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee.&#8221;<\/p>\n\n\n\n<p>Co se t\u00fd\u010de \u0161kody, m\u016f\u017ee b\u00fdt uzn\u00e1na n\u00e1hrada za ztr\u00e1tu zisku a dal\u0161\u00ed \u0161kody podobn\u011b jako v p\u0159\u00edpad\u011b n\u00e1roku na n\u00e1hradu \u0161kody zalo\u017een\u00e9ho na tomto nez\u00e1konn\u00e9m jedn\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Soudni_pripady_tykajici_se_falesnych_obvineni_z_poruseni_prav_dusevniho_vlastnictvi\"><\/span>Soudn\u00ed p\u0159\u00edpady t\u00fdkaj\u00edc\u00ed se fale\u0161n\u00fdch obvin\u011bn\u00ed z poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nakonec bychom cht\u011bli p\u0159edstavit dva p\u0159\u00edpady, kdy byly na Amazonu pod\u00e1ny fale\u0161n\u00e1 obvin\u011bn\u00ed z poru\u0161en\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed a prodejci podali \u017ealobu na n\u00e1hradu \u0161kody, kter\u00e1 byla uzn\u00e1na.<\/p>\n\n\n\n<p>\u25b6 Rozsudek Okresn\u00edho soudu v \u00d3sace ze dne 11. kv\u011btna Reiwa 5 (2023) (p\u0159\u00edpad \u010d. Reiwa 3 (2021) \u010d. 11472)<\/p>\n\n\n\n<p>\u25a0 P\u0159\u00edpad<\/p>\n\n\n\n<p>\u017dalobce, kter\u00fd prod\u00e1val zbo\u017e\u00ed korejsk\u00fdch idol\u016f na Amazonu, byl obvin\u011bn \u017ealovan\u00fdm, \u017ee pou\u017e\u00edv\u00e1 obr\u00e1zky na Amazonu, kter\u00e9 poru\u0161uj\u00ed autorsk\u00e1 pr\u00e1va \u017ealovan\u00e9ho, co\u017e vedlo k zastaven\u00ed obchodov\u00e1n\u00ed \u017ealobce, ale toto obvin\u011bn\u00ed bylo fale\u0161n\u00e9. Na z\u00e1klad\u011b \u010dl\u00e1nku 2 odstavec 1 bod 21 z\u00e1kona o nekal\u00e9 sout\u011b\u017ei a \u010dl\u00e1nku 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku byla pod\u00e1na \u017ealoba na n\u00e1hradu \u0161kody, kter\u00e1 byla uzn\u00e1na.<\/p>\n\n\n\n<p>\u25a0 Obsah rozsudku<\/p>\n\n\n\n<p>\u30fbObr\u00e1zky \u017ealovan\u00e9ho nemaj\u00ed v\u016fbec charakter autorsk\u00e9ho d\u00edla<\/p>\n\n\n\n<p>\u30fbFale\u0161n\u00e9 obvin\u011bn\u00ed \u017ealobce, \u017ee poru\u0161uje autorsk\u00e1 pr\u00e1va \u017ealovan\u00e9ho, je \u010dinem, kter\u00fd ohla\u0161uje fale\u0161n\u00e1 fakta po\u0161kozuj\u00edc\u00ed obchodn\u00ed reputaci \u017ealobce, kter\u00fd je v konkuren\u010dn\u00edm vztahu s \u017ealovan\u00fdm, a odpov\u00edd\u00e1 nekal\u00e9 sout\u011b\u017ei podle \u010dl\u00e1nku 2 odstavec 1 bod 21 z\u00e1kona o nekal\u00e9 sout\u011b\u017ei<\/p>\n\n\n\n<p>\u25b6 Rozsudek Okresn\u00edho soudu v Tokiu ze dne 10. \u010dervence Reiwa 2 (2020) (p\u0159\u00edpad \u010d. Heisei 30 (2018) \u010d. 22428)<\/p>\n\n\n\n<p>\u25a0 P\u0159\u00edpad<\/p>\n\n\n\n<p>\u017dalobce, kter\u00fd prod\u00e1val pol\u0161t\u00e1\u0159e, matrace a dal\u0161\u00ed zbo\u017e\u00ed na Amazonu, byl obvin\u011bn \u017ealovan\u00fdm, \u017ee prodej zbo\u017e\u00ed \u017ealobce poru\u0161uje obchodn\u00ed zna\u010dku \u017ealovan\u00e9ho, ale toto obvin\u011bn\u00ed bylo fale\u0161n\u00e9. Na z\u00e1klad\u011b \u010dl\u00e1nku 2 odstavec 1 bod 21 z\u00e1kona o nekal\u00e9 sout\u011b\u017ei a \u010dl\u00e1nku 709 ob\u010dansk\u00e9ho z\u00e1kon\u00edku byla pod\u00e1na \u017ealoba na n\u00e1hradu \u0161kody, kter\u00e1 byla uzn\u00e1na.<\/p>\n\n\n\n<p>\u25a0 Obsah rozsudku<\/p>\n\n\n\n<p>\u30fbZbo\u017e\u00ed \u017ealobce neporu\u0161uje \u017e\u00e1dn\u00e1 obchodn\u00ed pr\u00e1va \u017ealovan\u00e9ho<\/p>\n\n\n\n<p>\u30fbToto ozn\u00e1men\u00ed m\u00e1 za c\u00edl uv\u00e9st, \u017ee zbo\u017e\u00ed \u017ealobce poru\u0161uje obchodn\u00ed pr\u00e1va \u017ealovan\u00e9ho, a jeho obsah je fale\u0161n\u00fdm faktem, kter\u00fd po\u0161kozuje obchodn\u00ed reputaci \u017ealobce, kter\u00fd je v konkuren\u010dn\u00edm vztahu s \u017ealovan\u00fdm, a odpov\u00edd\u00e1 nekal\u00e9 sout\u011b\u017ei podle \u010dl\u00e1nku 2 odstavec 1 bod 21 z\u00e1kona o nekal\u00e9 sout\u011b\u017ei, tak\u017ee \u017ealobce m\u016f\u017ee po\u017eadovat, aby \u017ealovan\u00fd zastavil oznamov\u00e1n\u00ed nebo \u0161\u00ed\u0159en\u00ed fale\u0161n\u00fdch fakt\u016f t\u0159et\u00edm stran\u00e1m, \u017ee prodej zbo\u017e\u00ed \u017ealobce poru\u0161uje obchodn\u00ed pr\u00e1va \u017ealovan\u00e9ho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_V_pripade_dusevniho_vlastnictvi_se_poradte_s_odborniky\"><\/span>Shrnut\u00ed: V p\u0159\u00edpad\u011b du\u0161evn\u00edho vlastnictv\u00ed se pora\u010fte s odborn\u00edky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/07\/Shutterstock_2360306979.jpg\" alt=\"Shrnut\u00ed: V p\u0159\u00edpad\u011b du\u0161evn\u00edho vlastnictv\u00ed se pora\u010fte s odborn\u00edky\" class=\"wp-image-88280\" \/><\/figure>\n\n\n\n<p>V tomto \u010dl\u00e1nku jsme vysv\u011btlili obecn\u00fd p\u0159ehled o \u010detn\u00fdch p\u0159\u00edpadech fale\u0161n\u00fdch n\u00e1rok\u016f na du\u0161evn\u00ed vlastnictv\u00ed na Amazonu, kter\u00e9 se v posledn\u00ed dob\u011b mno\u017e\u00ed, a pr\u00e1vn\u00ed argumenty, kter\u00e9 mohou b\u00fdt v takov\u00fdch p\u0159\u00edpadech uplatn\u011bny.<\/p>\n\n\n\n<p>Av\u0161ak zp\u016fsoby naru\u0161en\u00ed obchodn\u00ed \u010dinnosti na Amazonu se v posledn\u00edch letech st\u00e1vaj\u00ed st\u00e1le rozmanit\u011bj\u0161\u00edmi a vy\u017eaduj\u00ed si st\u00e1le v\u00edce specializovan\u00fdch opat\u0159en\u00ed. Proto se obsah argument\u016f, kter\u00e9 mohou b\u00fdt p\u0159edneseny, a metody \u0159e\u0161en\u00ed li\u0161\u00ed v z\u00e1vislosti na konkr\u00e9tn\u00edch p\u0159\u00edpadech jednotliv\u00fdch prodejc\u016f. Pro konzultace o mo\u017en\u00fdch argumentech a pot\u0159ebn\u00fdch opat\u0159en\u00edch se obra\u0165te na pr\u00e1vn\u00edky specializuj\u00edc\u00ed se na IT a digit\u00e1ln\u00ed pr\u00e1vo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je firma specializuj\u00edc\u00ed se na IT, zejm\u00e9na na internet a pr\u00e1vo, kter\u00e1 nab\u00edz\u00ed vysokou odbornost v obou oblastech. V posledn\u00edch letech se st\u00e1le v\u00edce pozornosti v\u011bnuje pr\u00e1v\u016fm jako jsou designov\u00e1 pr\u00e1va a ochrann\u00e9 zn\u00e1mky. Na\u0161e kancel\u00e1\u0159 poskytuje \u0159e\u0161en\u00ed v oblasti du\u0161evn\u00edho vlastnictv\u00ed. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Oblasti pr\u00e1ce Pr\u00e1vn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/practices\/itlaw\" target=\"_blank\" rel=\"noreferrer noopener\">IT a pr\u00e1vn\u00ed slu\u017eby v oblasti du\u0161evn\u00edho vlastnictv\u00ed pro r\u016fzn\u00e9 podniky[ja]<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V posledn\u00ed dob\u011b se na Amazonu (e-commerce platform\u011b) \u0161\u00ed\u0159\u00ed &#8220;fale\u0161n\u00e1 obvin\u011bn\u00ed z poru\u0161en\u00ed du\u0161evn\u00edho vlastnictv\u00ed&#8221;. Tato &#8220;fale\u0161n\u00e1 obvin\u011bn\u00ed&#8221; jsou pod\u00e1v\u00e1na i p\u0159esto, \u017ee k \u017e\u00e1dn\u00e9mu poru [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64819"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=64819"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64819\/revisions"}],"predecessor-version":[{"id":65563,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/64819\/revisions\/65563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/65562"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=64819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=64819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=64819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}