{"id":65763,"date":"2025-03-21T22:28:45","date_gmt":"2025-03-21T13:28:45","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=65763"},"modified":"2025-04-13T14:31:45","modified_gmt":"2025-04-13T05:31:45","slug":"e-sports-market-trends-sport-establishment","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-market-trends-sport-establishment","title":{"rendered":"Tr\u017en\u00ed trendy e-sportu a jeho etablov\u00e1n\u00ed jako sout\u011b\u017en\u00ed discipl\u00edny"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-market-trends-sport-establishment\/#Vyvoj_e-sportu_jako_souteze\" title=\"V\u00fdvoj e-sportu jako sout\u011b\u017ee\">V\u00fdvoj e-sportu jako sout\u011b\u017ee<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-market-trends-sport-establishment\/#Formy_rozvoje_soutezi\" title=\"Formy rozvoje sout\u011b\u017e\u00ed\">Formy rozvoje sout\u011b\u017e\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-market-trends-sport-establishment\/#Trendy_na_japonskem_trhu\" title=\"Trendy na japonsk\u00e9m trhu\">Trendy na japonsk\u00e9m trhu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-market-trends-sport-establishment\/#Definice_a_interpretace_sportu\" title=\"Definice a interpretace sportu\">Definice a interpretace sportu<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vyvoj_e-sportu_jako_souteze\"><\/span>V\u00fdvoj e-sportu jako sout\u011b\u017ee<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Odhaduje se, \u017ee po\u010det hr\u00e1\u010d\u016f e-sportu na sv\u011bt\u011b p\u0159esahuje 100 milion\u016f, co\u017e je srovnateln\u00e9 s fotbalem (v\u00edce ne\u017e 265 milion\u016f) a baseballem (v\u00edce ne\u017e 35 milion\u016f).<br>Podle anal\u00fdzy spole\u010dnosti Newzoo se p\u0159edpokl\u00e1d\u00e1, \u017ee trh e-sportu dos\u00e1hne v roce 2019 hodnoty 1,1 miliardy dolar\u016f celosv\u011btov\u011b.<br>Pod\u00edl na t\u00e9to \u010d\u00e1stce tvo\u0159\u00ed sponzorstv\u00ed ve v\u00fd\u0161i 456,7 milionu dolar\u016f, medi\u00e1ln\u00ed pr\u00e1va ve v\u00fd\u0161i 251,3 milionu dolar\u016f, reklama ve v\u00fd\u0161i 189,2 milionu dolar\u016f, prodej zbo\u017e\u00ed a vstupenek ve v\u00fd\u0161i 103,7 milionu dolar\u016f a poplatky hern\u00edch v\u00fdrobc\u016f ve v\u00fd\u0161i 95,2 milionu dolar\u016f.<\/p>\n\n\n\n<p>Na Asijsk\u00fdch halov\u00fdch hr\u00e1ch, kter\u00e9 po\u0159\u00e1d\u00e1 Asijsk\u00e1 olympijsk\u00e1 rada (OCA), byl e-sport za\u0159azen jako ofici\u00e1ln\u00ed discipl\u00edna od druh\u00e9ho ro\u010dn\u00edku v roce 2007. Tak\u00e9 na Asijsk\u00fdch hr\u00e1ch v roce 2022 (\u010c\u00edna, Chang-\u010dou) bylo rozhodnuto o jeho za\u0159azen\u00ed jako ofici\u00e1ln\u00ed discipl\u00edny.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Formy_rozvoje_soutezi\"><\/span>Formy rozvoje sout\u011b\u017e\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Charakteristick\u00fdm rysem rozvoje e-sport\u016f je vys\u00edl\u00e1n\u00ed sout\u011b\u017e\u00ed vyu\u017e\u00edvaj\u00edc\u00ed webov\u00fd obsah. <br>Pr\u016fb\u011bh turnaj\u016f je vys\u00edl\u00e1n do cel\u00e9ho sv\u011bta prost\u0159ednictv\u00edm webov\u00fdch video slu\u017eeb a kultura, kdy hr\u00e1\u010di, a\u0165 u\u017e profesion\u00e1ln\u00ed nebo amat\u00e9r\u0161t\u00ed, sami vys\u00edlaj\u00ed a komentuj\u00ed sv\u00e9 hran\u00ed, se stala b\u011b\u017enou. <br>Za zm\u00ednku stoj\u00ed tak\u00e9 to, \u017ee se vytv\u00e1\u0159\u00ed jedine\u010dn\u00e9 komunity, kdy\u017e profesion\u00e1ln\u00ed hr\u00e1\u010di reaguj\u00ed na koment\u00e1\u0159e fanou\u0161k\u016f nebo se zapojuj\u00ed do online z\u00e1pas\u016f.<\/p>\n\n\n\n<p>Stejn\u011b jako u tradi\u010dn\u00edch sport\u016f se konaj\u00ed offline turnaje, kter\u00e9 p\u0159itahuj\u00ed div\u00e1ky do skute\u010dn\u00fdch m\u00edst kon\u00e1n\u00ed. <br>Na &#8220;Intel Extreme Masters&#8221; v roce 2015 (Heisei 27) v polsk\u00e9 Katovic\u00edch se se\u0161lo 104 000 div\u00e1k\u016f a v roce 2018 (Heisei 30) byl v \u010d\u00ednsk\u00e9m \u010cchung-\u010dchingu postaven stadion pro e-sporty s kapacitou p\u0159ibli\u017en\u011b 7 000 lid\u00ed, co\u017e ukazuje, \u017ee infrastruktura pro tyto sout\u011b\u017ee se stabiln\u011b rozv\u00edj\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trendy_na_japonskem_trhu\"><\/span>Trendy na japonsk\u00e9m trhu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Japonsko, zn\u00e1m\u00e9 jako &#8220;hern\u00ed velmoc&#8221;, zaost\u00e1v\u00e1 na mezin\u00e1rodn\u00ed \u00farovni v oblasti trhu s e-sporty. V posledn\u00edch letech se v\u0161ak objevuj\u00ed n\u00e1znaky zm\u011bn v t\u00e9to situaci. V roce 2018 (Heisei 30) vstoupila spole\u010dnost Yoshimoto Kogyo do oblasti e-sport\u016f a J-League uspo\u0159\u00e1dala e-sportovn\u00ed turnaj ve fotbale. Ve stejn\u00e9m roce v \u0159\u00edjnu (Heisei 30) za\u010dal t\u00fdm Yokohama F. Marinos sout\u011b\u017eit v &#8220;RAGE Shadowverse Pro League&#8221; a SoftBank Hawks ozn\u00e1mili sv\u016fj vstup od \u0159\u00edjna 2019 (Reiwa 1).<\/p>\n\n\n\n<p>V roce 2018 (Heisei 30) do\u0161lo tak\u00e9 ke slou\u010den\u00ed organizac\u00ed souvisej\u00edc\u00edch s e-sporty a byla zalo\u017eena Japonsk\u00e1 e-sportovn\u00ed unie (JeSU). V roce 2019 (Reiwa 1) se pl\u00e1nuje uspo\u0159\u00e1d\u00e1n\u00ed &#8220;N\u00e1rodn\u00edho e-sportovn\u00edho \u0161ampion\u00e1tu 2019 IBARAKI&#8221; ve spolupr\u00e1ci s JeSU na &#8220;Ibaraki Yume Kokutai&#8221;, kde budou jako sout\u011b\u017en\u00ed discipl\u00edny zahrnuty &#8220;Winning Eleven 2020&#8221;, &#8220;Puyo Puyo eSports&#8221; a &#8220;Gran Turismo SPORT&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definice_a_interpretace_sportu\"><\/span>Definice a interpretace sportu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>e-Sporty (Electronic Sports) jsou definov\u00e1ny jako sout\u011b\u017ee vyu\u017e\u00edvaj\u00edc\u00ed po\u010d\u00edta\u010dov\u00e9 hry a videohry.<br>Mezin\u00e1rodn\u00ed e-Sportovn\u00ed federace stanovuje, \u017ee &#8220;Electronic sports (tak\u00e9 zn\u00e1m\u00e9 jako sporty nebo sout\u011b\u017en\u00ed hran\u00ed) je term\u00edn pro organizovan\u00e9 sout\u011b\u017ee ve videohr\u00e1ch, zejm\u00e9na mezi profesion\u00e1ly,&#8221; \u010d\u00edm\u017e jasn\u011b vymezuje jejich charakter jako organizovan\u00e9 sout\u011b\u017ee.<\/p>\n\n\n\n<p>V Japonsku existuj\u00ed n\u00e1mitky proti vn\u00edm\u00e1n\u00ed po\u010d\u00edta\u010dov\u00fdch her, kter\u00e9 se ovl\u00e1daj\u00ed pouze my\u0161\u00ed, kl\u00e1vesnic\u00ed nebo ovlada\u010dem, jako &#8220;sportu&#8221;, vzhledem k tradi\u010dn\u00edmu pojet\u00ed sportu jako fyzick\u00e9 aktivity.<br>Nicm\u00e9n\u011b, neexistuje jasn\u00e1 definice &#8220;fyzick\u00e9 aktivity&#8221; ve sportu a podstata sportu nen\u00ed nutn\u011b omezena na sout\u011b\u017ee zalo\u017een\u00e9 na fyzick\u00e9m pohybu.<br>Naopak, pokud jde o \u010dinnosti, kter\u00e9 zahrnuj\u00ed sout\u011b\u017een\u00ed v technik\u00e1ch a schopnostech a p\u0159in\u00e1\u0161ej\u00ed radost, mohou b\u00fdt tak\u00e9 uzn\u00e1ny jako sport.<\/p>\n\n\n\n<p>Ve skute\u010dnosti Mezin\u00e1rodn\u00ed olympijsk\u00fd v\u00fdbor (IOC), kter\u00fd po\u0159\u00e1d\u00e1 nejv\u011bt\u0161\u00ed sportovn\u00ed ud\u00e1lost na sv\u011bt\u011b, olympijsk\u00e9 hry, p\u0159ij\u00edm\u00e1 \u0161achy, kule\u010dn\u00edk, go a dal\u0161\u00ed sout\u011b\u017en\u00ed organizace jako \u010dlensk\u00e9 nebo uzn\u00e1van\u00e9 organizace, co\u017e znamen\u00e1, \u017ee sout\u011b\u017ee, kter\u00e9 nejsou prim\u00e1rn\u011b zalo\u017eeny na fyzick\u00e9m pohybu, jsou tak\u00e9 uzn\u00e1v\u00e1ny jako sport.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdvoj e-sportu jako sout\u011b\u017ee Odhaduje se, \u017ee po\u010det hr\u00e1\u010d\u016f e-sportu na sv\u011bt\u011b p\u0159esahuje 100 milion\u016f, co\u017e je srovnateln\u00e9 s fotbalem (v\u00edce ne\u017e 265 milion\u016f) a baseballem (v\u00edce ne\u017e 35 milion\u016f).Podle anal\u00fdzy s [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65763"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=65763"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65763\/revisions"}],"predecessor-version":[{"id":65808,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65763\/revisions\/65808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/65855"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=65763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=65763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=65763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}