{"id":65773,"date":"2025-03-21T22:28:45","date_gmt":"2025-03-21T13:28:45","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=65773"},"modified":"2025-04-13T14:42:33","modified_gmt":"2025-04-13T05:42:33","slug":"rights-protection-practical-management-e-sports-players","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players","title":{"rendered":"Ochrana pr\u00e1v a praktick\u00e1 spr\u00e1va e-sportovn\u00edch hr\u00e1\u010d\u016f"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players\/#Pravni_interpretace_prava_na_ochranu_osobnosti_a_prava_na_publicitu\" title=\"Pr\u00e1vn\u00ed interpretace pr\u00e1va na ochranu osobnosti a pr\u00e1va na publicitu\">Pr\u00e1vn\u00ed interpretace pr\u00e1va na ochranu osobnosti a pr\u00e1va na publicitu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players\/#Sprava_prav_pri_organizaci_turnaju\" title=\"Spr\u00e1va pr\u00e1v p\u0159i organizaci turnaj\u016f\">Spr\u00e1va pr\u00e1v p\u0159i organizaci turnaj\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players\/#Prakticke_aspekty_ochrany_prav_pri_vyuzivani_medii\" title=\"Praktick\u00e9 aspekty ochrany pr\u00e1v p\u0159i vyu\u017e\u00edv\u00e1n\u00ed m\u00e9di\u00ed\">Praktick\u00e9 aspekty ochrany pr\u00e1v p\u0159i vyu\u017e\u00edv\u00e1n\u00ed m\u00e9di\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players\/#Prakticky_ramec_spravy_prav\" title=\"Praktick\u00fd r\u00e1mec spr\u00e1vy pr\u00e1v\">Praktick\u00fd r\u00e1mec spr\u00e1vy pr\u00e1v<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/rights-protection-practical-management-e-sports-players\/#Smerovani_k_efektivni_ochrane_prav\" title=\"Sm\u011b\u0159ov\u00e1n\u00ed k efektivn\u00ed ochran\u011b pr\u00e1v\">Sm\u011b\u0159ov\u00e1n\u00ed k efektivn\u00ed ochran\u011b pr\u00e1v<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_interpretace_prava_na_ochranu_osobnosti_a_prava_na_publicitu\"><\/span>Pr\u00e1vn\u00ed interpretace pr\u00e1va na ochranu osobnosti a pr\u00e1va na publicitu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Profesion\u00e1ln\u00ed sportovci maj\u00ed uzn\u00e1na pr\u00e1va na ochranu osobnosti, kter\u00e1 omezuj\u00ed neopr\u00e1vn\u011bn\u00e9 fotografov\u00e1n\u00ed jejich vzhledu, a pr\u00e1va na publicitu, kter\u00e1 spravuj\u00ed komer\u010dn\u00ed vyu\u017eit\u00ed jejich jm\u00e9na a podoby. <br>V p\u0159\u00edpadu Pink Lady (Nejvy\u0161\u0161\u00ed soud, 2. \u00fanora Heisei 24 (2012), Minsh\u016b 66, 2, str. 89, Hanji 2143, str. 72, Hanta 1367, str. 97) bylo vyd\u00e1no jasn\u00e9 rozhodnut\u00ed ohledn\u011b pr\u00e1va na publicitu um\u011blc\u016f.<\/p>\n\n\n\n<p>Tato pr\u00e1va vych\u00e1zej\u00ed z osobnostn\u00edch pr\u00e1v a jejich pr\u00e1vn\u00ed povaha byla potvrzena v p\u0159\u00edpad\u011b pr\u00e1va na ochranu osobnosti Nejvy\u0161\u0161\u00edm soudem 10. listopadu Heisei 17 (2005) (Minsh\u016b 59, 9, str. 2428, Hanji 1925, str. 84, Hanta 1203, str. 74) a v p\u0159\u00edpad\u011b pr\u00e1va na publicitu 13. \u00fanora Heisei 16 (2004) (Minsh\u016b 58, 2, str. 311, Hanji 1863, str. 25, Hanta 1156, str. 101). <br>V posledn\u00ed dob\u011b, s rychl\u00fdm rozvojem digit\u00e1ln\u00edho obsahu, se ochrana t\u011bchto pr\u00e1v st\u00e1v\u00e1 st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed, zejm\u00e9na v oblasti e-sport\u016f, kde se zvy\u0161uje riziko poru\u0161en\u00ed pr\u00e1v kv\u016fli rostouc\u00edm p\u0159\u00edle\u017eitostem k vystaven\u00ed na online platform\u00e1ch a soci\u00e1ln\u00edch m\u00e9di\u00edch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sprava_prav_pri_organizaci_turnaju\"><\/span>Spr\u00e1va pr\u00e1v p\u0159i organizaci turnaj\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pokud jde o spr\u00e1vu pr\u00e1v na e-sportovn\u00edch turnaj\u00edch, je b\u011b\u017en\u00e9, \u017ee na turnaj\u00edch po\u0159\u00e1dan\u00fdch \u0159\u00edd\u00edc\u00edmi organizacemi jsou podm\u00ednky vyu\u017eit\u00ed podobizen hr\u00e1\u010d\u016f a dal\u0161\u00edch pr\u00e1v stanoveny v pravidlech. <br>Na druhou stranu, u turnaj\u016f po\u0159\u00e1dan\u00fdch t\u0159et\u00edmi stranami m\u016f\u017ee b\u00fdt nutn\u00e9 prov\u00e9st \u00fapravu pr\u00e1v mezi organizacemi, ke kter\u00fdm hr\u00e1\u010di pat\u0159\u00ed, a po\u0159adateli.<\/p>\n\n\n\n<p>Zvl\u00e1\u0161t\u011b u mezin\u00e1rodn\u00edch turnaj\u016f nebo turnaj\u016f s p\u0159eshrani\u010dn\u00edm vys\u00edl\u00e1n\u00edm je nutn\u00e9 zohlednit rozd\u00edly v pr\u00e1vn\u00edch syst\u00e9mech jednotliv\u00fdch zem\u00ed p\u0159i spr\u00e1v\u011b pr\u00e1v. <br>D\u00e1le je t\u0159eba se vypo\u0159\u00e1dat s probl\u00e9my specifick\u00fdmi pro digit\u00e1ln\u00ed \u00e9ru, jako jsou podm\u00ednky u\u017e\u00edv\u00e1n\u00ed jednotliv\u00fdch vys\u00edlac\u00edch platforem a nakl\u00e1d\u00e1n\u00ed s druhotn\u00fdm vyu\u017eit\u00edm ze strany div\u00e1k\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prakticke_aspekty_ochrany_prav_pri_vyuzivani_medii\"><\/span>Praktick\u00e9 aspekty ochrany pr\u00e1v p\u0159i vyu\u017e\u00edv\u00e1n\u00ed m\u00e9di\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Abychom ochr\u00e1nili podobizny a dal\u0161\u00ed atributy sportovc\u016f p\u0159ed neopr\u00e1vn\u011bn\u00fdm pou\u017eit\u00edm, je efektivn\u00edm \u0159e\u0161en\u00edm sv\u011b\u0159it spr\u00e1vu pr\u00e1v sportovc\u016f jejich p\u0159\u00edslu\u0161n\u00fdm organizac\u00edm. <br>T\u00edmto zp\u016fsobem mohou organizace efektivn\u011b \u0159\u00eddit ud\u011blov\u00e1n\u00ed povolen\u00ed a reagovat na poru\u0161ov\u00e1n\u00ed pr\u00e1v, co\u017e umo\u017e\u0148uje komplexn\u00ed ochranu pr\u00e1v sportovc\u016f.<\/p>\n\n\n\n<p>Pro zv\u00fd\u0161en\u00ed efektivity spr\u00e1vy pr\u00e1v je d\u016fle\u017eit\u00e9 tak\u00e9 vybudovat syst\u00e9m monitorov\u00e1n\u00ed digit\u00e1ln\u00edho obsahu. <br>Je \u017e\u00e1douc\u00ed vyu\u017e\u00edvat technologie, jako je rozpozn\u00e1v\u00e1n\u00ed obrazu a webov\u00e9 prohled\u00e1v\u00e1n\u00ed, k rychl\u00e9mu odhalen\u00ed a \u0159e\u0161en\u00ed neopr\u00e1vn\u011bn\u00e9ho pou\u017eit\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prakticky_ramec_spravy_prav\"><\/span>Praktick\u00fd r\u00e1mec spr\u00e1vy pr\u00e1v<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V profesion\u00e1ln\u00edm sportu je b\u011b\u017enou prax\u00ed, \u017ee pr\u00e1va jsou spravov\u00e1na centr\u00e1ln\u011b organizacemi, kter\u00e9 sport \u0159\u00edd\u00ed. <br>V Japonsk\u00e9 J-lize a profesion\u00e1ln\u00edm baseballu je stanoveno, \u017ee pr\u00e1va hr\u00e1\u010d\u016f spravuj\u00ed t\u00fdmy, kter\u00e9 jsou \u010dleny t\u011bchto organizac\u00ed, a tento zp\u016fsob je pr\u00e1vn\u011b uzn\u00e1n jako platn\u00fd (Japonsk\u00fd rozsudek o du\u0161evn\u00edm vlastnictv\u00ed z 25. \u00fanora Heisei 20 (2008) na webov\u00fdch str\u00e1nk\u00e1ch soudu).<\/p>\n\n\n\n<p>Tak\u00e9 v e-sportu je \u017e\u00e1douc\u00ed, aby organizace, ke kter\u00fdm hr\u00e1\u010di pat\u0159\u00ed, spravovaly pr\u00e1va prost\u0159ednictv\u00edm mana\u017eersk\u00fdch smluv s hr\u00e1\u010di a efektivn\u011b kontrolovaly vyu\u017e\u00edv\u00e1n\u00ed t\u011bchto pr\u00e1v t\u0159et\u00edmi stranami. <br>Konkr\u00e9tn\u011b je d\u016fle\u017eit\u00e9 stanovit podm\u00ednky licencov\u00e1n\u00ed, poplatky za vyu\u017eit\u00ed, zpracovat postupy pro pod\u00e1v\u00e1n\u00ed \u017e\u00e1dost\u00ed a vytvo\u0159it postupy pro \u0159e\u0161en\u00ed p\u0159\u00edpad\u016f poru\u0161en\u00ed pr\u00e1v.<\/p>\n\n\n\n<p>P\u0159i zva\u017eov\u00e1n\u00ed expanze do zahrani\u010d\u00ed je tak\u00e9 nutn\u00e9 vz\u00edt v \u00favahu mezin\u00e1rodn\u00ed r\u00e1mec ochrany pr\u00e1v. <br>Nap\u0159\u00edklad je t\u0159eba zohlednit evropsk\u00e9 na\u0159\u00edzen\u00ed GDPR o ochran\u011b soukrom\u00ed a rozd\u00edly v pr\u00e1vn\u00edch syst\u00e9mech t\u00fdkaj\u00edc\u00edch se pr\u00e1va na ochranu osobnosti v jednotliv\u00fdch zem\u00edch a podle toho p\u0159izp\u016fsobit syst\u00e9m spr\u00e1vy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Smerovani_k_efektivni_ochrane_prav\"><\/span>Sm\u011b\u0159ov\u00e1n\u00ed k efektivn\u00ed ochran\u011b pr\u00e1v<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Organizace pov\u011b\u0159en\u00e9 spr\u00e1vou pr\u00e1v mus\u00ed adekv\u00e1tn\u011b reagovat na neopr\u00e1vn\u011bn\u00e9 u\u017eit\u00ed. <br> Z pohledu z\u00e1sady dobr\u00e9 v\u00edry je nezbytn\u00e9 poskytovat efektivn\u00ed ochranu pr\u00e1v, nap\u0159\u00edklad zas\u00edl\u00e1n\u00edm varovn\u00fdch dopis\u016f nebo podnik\u00e1n\u00edm pr\u00e1vn\u00edch krok\u016f. <br> V digit\u00e1ln\u00ed spole\u010dnosti \u010dasto doch\u00e1z\u00ed k poru\u0161ov\u00e1n\u00ed pr\u00e1v p\u0159es hranice, co\u017e \u010din\u00ed zaji\u0161t\u011bn\u00ed mezin\u00e1rodn\u00edho pr\u00e1vn\u00edho r\u00e1mce d\u016fle\u017eit\u00fdm \u00fakolem.<\/p>\n\n\n\n<p>D\u00e1le je d\u016fle\u017eit\u00e9 zvy\u0161ovat pov\u011bdom\u00ed o pr\u00e1vech samotn\u00fdch sportovc\u016f. <br> P\u0159\u00edslu\u0161n\u00e9 organizace by m\u011bly aktivn\u011b prov\u00e1d\u011bt preventivn\u00ed opat\u0159en\u00ed, jako jsou pravideln\u00e1 \u0161kolen\u00ed pro sportovce a poskytov\u00e1n\u00ed pokyn\u016f pro spr\u00e1vn\u00e9 vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed. <br> T\u00edmto zp\u016fsobem mohou sportovci pochopit d\u016fle\u017eitost sv\u00fdch pr\u00e1v a spolupracovat na jejich spr\u00e1vn\u00e9m uplat\u0148ov\u00e1n\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e1vn\u00ed interpretace pr\u00e1va na ochranu osobnosti a pr\u00e1va na publicitu Profesion\u00e1ln\u00ed sportovci maj\u00ed uzn\u00e1na pr\u00e1va na ochranu osobnosti, kter\u00e1 omezuj\u00ed neopr\u00e1vn\u011bn\u00e9 fotografov\u00e1n\u00ed jejich vzhledu, a pr\u00e1va na p [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,81],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65773"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=65773"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65773\/revisions"}],"predecessor-version":[{"id":65800,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65773\/revisions\/65800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/65869"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=65773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=65773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=65773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}