{"id":65778,"date":"2025-03-21T22:28:46","date_gmt":"2025-03-21T13:28:46","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=65778"},"modified":"2025-04-13T14:39:23","modified_gmt":"2025-04-13T05:39:23","slug":"e-sports-tournaments-broadcasting-streaming-legal-considerations","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations","title":{"rendered":"Pr\u00e1vn\u00ed aspekty vys\u00edl\u00e1n\u00ed a streamov\u00e1n\u00ed e-sportovn\u00edch turnaj\u016f"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Ochrana_prav_hracu\" title=\"Ochrana pr\u00e1v hr\u00e1\u010d\u016f\">Ochrana pr\u00e1v hr\u00e1\u010d\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Prehled_spravy_prav_pri_vysilani_a_streamovani\" title=\"P\u0159ehled spr\u00e1vy pr\u00e1v p\u0159i vys\u00edl\u00e1n\u00ed a streamov\u00e1n\u00ed\">P\u0159ehled spr\u00e1vy pr\u00e1v p\u0159i vys\u00edl\u00e1n\u00ed a streamov\u00e1n\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Reseni_prav_na_ochranu_osobnosti_divaku\" title=\"\u0158e\u0161en\u00ed pr\u00e1v na ochranu osobnosti div\u00e1k\u016f\">\u0158e\u0161en\u00ed pr\u00e1v na ochranu osobnosti div\u00e1k\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Pravni_uvahy_o_hernich_videich\" title=\"Pr\u00e1vn\u00ed \u00favahy o hern\u00edch vide\u00edch\">Pr\u00e1vn\u00ed \u00favahy o hern\u00edch vide\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Prakticke_pristupy_k_organizaci_turnaju\" title=\"Praktick\u00e9 p\u0159\u00edstupy k organizaci turnaj\u016f\">Praktick\u00e9 p\u0159\u00edstupy k organizaci turnaj\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Dulezite_body_pro_jednotlive_distribucni_platformy\" title=\"D\u016fle\u017eit\u00e9 body pro jednotliv\u00e9 distribu\u010dn\u00ed platformy\">D\u016fle\u017eit\u00e9 body pro jednotliv\u00e9 distribu\u010dn\u00ed platformy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/general-corporate\/e-sports-tournaments-broadcasting-streaming-legal-considerations\/#Dalsi_uvahy_pri_mezinarodnich_soutezich\" title=\"Dal\u0161\u00ed \u00favahy p\u0159i mezin\u00e1rodn\u00edch sout\u011b\u017e\u00edch\">Dal\u0161\u00ed \u00favahy p\u0159i mezin\u00e1rodn\u00edch sout\u011b\u017e\u00edch<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ochrana_prav_hracu\"><\/span>Ochrana pr\u00e1v hr\u00e1\u010d\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podoba \u010dlov\u011bka je chr\u00e1n\u011bna jako symbol osobnosti jednotlivce a je uzn\u00e1no pr\u00e1vo na jej\u00ed neomezen\u00e9 vyu\u017e\u00edv\u00e1n\u00ed (pr\u00e1vo na podobu). Nejvy\u0161\u0161\u00ed soudn\u00ed precedens (Nejvy\u0161\u0161\u00ed soudn\u00ed rozhodnut\u00ed z 10. listopadu Heisei 17 (2005), Minsh\u016b sv. 59, \u010d. 9, str. 2428, Hanji \u010d. 1925, str. 84, Hanta \u010d. 1203, str. 74) uzn\u00e1v\u00e1 fotografov\u00e1n\u00ed nebo vyu\u017e\u00edv\u00e1n\u00ed, kter\u00e9 p\u0159ekra\u010duje spole\u010densky p\u0159ijatelnou m\u00edru, jako protipr\u00e1vn\u00ed \u010din.<\/p>\n\n\n\n<p>Nav\u00edc n\u011bkte\u0159\u00ed hr\u00e1\u010di maj\u00ed takovou podobu, kter\u00e1 m\u00e1 schopnost p\u0159itahovat z\u00e1kazn\u00edky a podporovat prodej produkt\u016f, a v takov\u00fdch p\u0159\u00edpadech m\u016f\u017ee b\u00fdt uzn\u00e1no pr\u00e1vo na exkluzivn\u00ed vyu\u017e\u00edv\u00e1n\u00ed t\u00e9to p\u0159ita\u017elivosti (pr\u00e1vo na publicitu). Nejvy\u0161\u0161\u00ed soudn\u00ed rozhodnut\u00ed v p\u0159\u00edpadu Pink Lady (Nejvy\u0161\u0161\u00ed soudn\u00ed rozhodnut\u00ed z 2. \u00fanora Heisei 24 (2012), Minsh\u016b sv. 66, \u010d. 2, str. 89, Hanji \u010d. 2143, str. 72, Hanta \u010d. 1367, str. 97) ukazuje, \u017ee pokud je podoba vyu\u017e\u00edv\u00e1na jako samostatn\u00fd objekt k obdivu, za \u00fa\u010delem odli\u0161en\u00ed produkt\u016f nebo jako reklama, m\u016f\u017ee doj\u00edt k poru\u0161en\u00ed pr\u00e1va na publicitu.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu je nutn\u00e9 z\u00edskat souhlas hr\u00e1\u010d\u016f, \u017ee pouze organiz\u00e1to\u0159i turnaje mohou vys\u00edlat nebo streamovat pr\u016fb\u011bh turnaje, v\u010detn\u011b z\u00e1pas\u016f a ceremoni\u00e1l\u016f, a \u017ee hr\u00e1\u010di nebudou proti vys\u00edl\u00e1n\u00ed nebo streamov\u00e1n\u00ed organiz\u00e1tory turnaje vzn\u00e1\u0161et n\u00e1mitky. Tento souhlas je obvykle zaji\u0161t\u011bn t\u00edm, \u017ee je jasn\u011b uveden v pravidlech turnaje a z\u00edsk\u00e1n jako individu\u00e1ln\u00ed souhlas p\u0159i pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky k \u00fa\u010dasti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prehled_spravy_prav_pri_vysilani_a_streamovani\"><\/span>P\u0159ehled spr\u00e1vy pr\u00e1v p\u0159i vys\u00edl\u00e1n\u00ed a streamov\u00e1n\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i vys\u00edl\u00e1n\u00ed nebo internetov\u00e9m streamov\u00e1n\u00ed e-sportovn\u00edch turnaj\u016f mus\u00ed organiz\u00e1to\u0159i zv\u00e1\u017eit spr\u00e1vu pr\u00e1v ve t\u0159ech hlavn\u00edch oblastech.<br>Konkr\u00e9tn\u011b se jedn\u00e1 o hern\u00ed z\u00e1b\u011bry, hr\u00e1\u010de a div\u00e1ky.<br>U hern\u00edch z\u00e1b\u011br\u016f dr\u017e\u00ed autorsk\u00e1 pr\u00e1va softwarov\u00e9 spole\u010dnosti, a proto je nutn\u00e9 z\u00edskat jejich souhlas.<br>U hr\u00e1\u010d\u016f a div\u00e1k\u016f vznikaj\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se pr\u00e1va na ochranu osobnosti, a proto je d\u016fle\u017eit\u00e9 z\u00edskat odpov\u00eddaj\u00edc\u00ed souhlas od ka\u017ed\u00e9ho z nich.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reseni_prav_na_ochranu_osobnosti_divaku\"><\/span>\u0158e\u0161en\u00ed pr\u00e1v na ochranu osobnosti div\u00e1k\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i vys\u00edl\u00e1n\u00ed nebo streamov\u00e1n\u00ed, kdy jsou zobrazeny z\u00e1b\u011bry div\u00e1k\u016f, mohou tak\u00e9 vzniknout probl\u00e9my s pr\u00e1vy na ochranu osobnosti. <br>Pokud se prov\u00e1d\u00ed nat\u00e1\u010den\u00ed, kter\u00e9 umo\u017e\u0148uje identifikaci jednotlivc\u016f, je nutn\u00e9 z\u00edskat souhlas div\u00e1k\u016f s vys\u00edl\u00e1n\u00edm nebo streamov\u00e1n\u00edm. <br>T\u00edmto zp\u016fsobem je mo\u017en\u00e9 dos\u00e1hnout hladk\u00e9ho pr\u016fb\u011bhu akce a z\u00e1rove\u0148 chr\u00e1nit pr\u00e1va jednotlivc\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pravni_uvahy_o_hernich_videich\"><\/span>Pr\u00e1vn\u00ed \u00favahy o hern\u00edch vide\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Hern\u00ed software je komplexn\u00ed d\u00edlo, kter\u00e9 vznik\u00e1 spojen\u00edm r\u016fznorod\u00fdch prvk\u016f, jako jsou obraz, hudba, p\u0159\u00edb\u011bh a postavy. <br>Podle rozhodnut\u00ed Nejvy\u0161\u0161\u00edho soudu (25. dubna Heisei 14 [2002], Minsh\u016b sv. 56, \u010d. 4, str. 808, Hanji \u010d. 1785, str. 3, Hanta \u010d. 1091, str. 80) m\u016f\u017ee b\u00fdt hra pova\u017eov\u00e1na za filmov\u00e9 d\u00edlo.<\/p>\n\n\n\n<p>\u010cinnost vys\u00edl\u00e1n\u00ed nebo distribuce ciz\u00edho autorsk\u00e9ho d\u00edla m\u016f\u017ee poru\u0161ovat pr\u00e1vo na prom\u00edt\u00e1n\u00ed (\u010dl\u00e1nek 22, odstavec 2 japonsk\u00e9ho autorsk\u00e9ho z\u00e1kona) a pr\u00e1vo na ve\u0159ejn\u00fd p\u0159enos (\u010dl\u00e1nek 23 t\u00e9ho\u017e z\u00e1kona) autorsk\u00e9ho vlastn\u00edka, a proto je nezbytn\u00e9 v\u017edy z\u00edskat souhlas od dr\u017eitele pr\u00e1v. <br>V tomto p\u0159\u00edpad\u011b je mo\u017en\u00e9 p\u0159edej\u00edt budouc\u00edm spor\u016fm t\u00edm, \u017ee se rozsah a podm\u00ednky souhlasu jasn\u011b stanov\u00ed p\u00edsemn\u011b.<\/p>\n\n\n\n<p>V sou\u010dasn\u00e9 dob\u011b jsou na videoport\u00e1ly nahr\u00e1v\u00e1na hern\u00ed videa jednotlivc\u016f, a to \u010dasto bez individu\u00e1ln\u00edho souhlasu. <br>To je tolerov\u00e1no v\u00fdrobci softwaru s ohledem na PR efekt hry, ale p\u0159i p\u0159enosu turnaj\u016f je v\u017edy nutn\u00e9 z\u00edskat souhlas dr\u017eitele autorsk\u00fdch pr\u00e1v.<\/p>\n\n\n\n<p>Obvykle lze situaci \u0159e\u0161it komplexn\u00edm souhlasem od hern\u00ed v\u00fdrobn\u00ed spole\u010dnosti, ale pokud je hudebn\u00ed d\u00edlo pod spr\u00e1vou JASRAC (Japonsk\u00e1 spole\u010dnost pro pr\u00e1va na hudebn\u00ed autorsk\u00e1 d\u00edla), je t\u0159eba prov\u00e9st samostatn\u00e9 postupy pro z\u00edsk\u00e1n\u00ed souhlasu, co\u017e vy\u017eaduje pozornost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prakticke_pristupy_k_organizaci_turnaju\"><\/span>Praktick\u00e9 p\u0159\u00edstupy k organizaci turnaj\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i organizaci turnaj\u016f je nezbytn\u00e9 systematicky \u0159e\u0161it jednotliv\u00e9 aspekty pr\u00e1v spr\u00e1vy ji\u017e od f\u00e1ze pl\u00e1nov\u00e1n\u00ed.<br>Nejprve je d\u016fle\u017eit\u00e9 z\u00edskat souhlas \u00fa\u010dastn\u00edk\u016f. Krom\u011b potvrzen\u00ed souhlasu v p\u0159ihla\u0161ovac\u00edm formul\u00e1\u0159i je vhodn\u00e9 prov\u00e9st p\u00edsemn\u00e9 potvrzen\u00ed i p\u0159i registraci na m\u00edst\u011b v den turnaje.<br>Zvl\u00e1\u0161t\u011b u t\u00fdm\u016f, kde p\u016fsob\u00ed profesion\u00e1ln\u00ed sportovci, je nutn\u00e9 p\u0159edem koordinovat s p\u0159\u00edslu\u0161n\u00fdmi agenturami nebo kancel\u00e1\u0159emi.<\/p>\n\n\n\n<p>Z\u00e1znamy o spr\u00e1v\u011b pr\u00e1v by m\u011bly jasn\u011b uv\u00e1d\u011bt dobu, zp\u016fsob z\u00edsk\u00e1n\u00ed a rozsah souhlasu, co\u017e je d\u016fle\u017eit\u00e9 pro prevenci budouc\u00edch spor\u016f.<br>Rovn\u011b\u017e se doporu\u010duje vytvo\u0159it pravidla pro spr\u00e1vu nato\u010den\u00fdch z\u00e1znam\u016f a streamovac\u00edch dat, kter\u00e1 stanov\u00ed \u00fa\u010del pou\u017eit\u00ed a dobu uchov\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dulezite_body_pro_jednotlive_distribucni_platformy\"><\/span>D\u016fle\u017eit\u00e9 body pro jednotliv\u00e9 distribu\u010dn\u00ed platformy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>P\u0159i vyu\u017e\u00edv\u00e1n\u00ed distribu\u010dn\u00edch platforem je nutn\u00e9 zajistit soulad s podm\u00ednkami u\u017e\u00edv\u00e1n\u00ed dan\u00e9 platformy.<br>Nap\u0159\u00edklad n\u011bkter\u00e9 platformy mohou m\u00edt omezen\u00ed t\u00fdkaj\u00edc\u00ed se sekund\u00e1rn\u00edho vyu\u017eit\u00ed distribuovan\u00fdch vide\u00ed nebo p\u0159edpisy ohledn\u011b zpen\u011b\u017een\u00ed.<br>Pokud je nutn\u00e9 nastavit region\u00e1ln\u00ed omezen\u00ed, je t\u0159eba p\u0159i v\u00fdb\u011bru platformy ov\u011b\u0159it, zda je technicky mo\u017en\u00e9 toto nastaven\u00ed prov\u00e9st.<\/p>\n\n\n\n<p>U archivn\u00edho vys\u00edl\u00e1n\u00ed je t\u0159eba v\u011bnovat zvl\u00e1\u0161tn\u00ed pozornost tomu, zda je zahrnuto v p\u016fvodn\u00edm rozsahu povolen\u00ed.<br>Nap\u0159\u00edklad i kdy\u017e m\u00e1te povolen\u00ed pro \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed turnaje, m\u016f\u017ee b\u00fdt pro archivn\u00ed vys\u00edl\u00e1n\u00ed nebo distribuci upraven\u00e9 verze nutn\u00e9 z\u00edskat samostatn\u00e9 povolen\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dalsi_uvahy_pri_mezinarodnich_soutezich\"><\/span>Dal\u0161\u00ed \u00favahy p\u0159i mezin\u00e1rodn\u00edch sout\u011b\u017e\u00edch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>V p\u0159\u00edpad\u011b mezin\u00e1rodn\u00edch sout\u011b\u017e\u00ed je kl\u00ed\u010dov\u00e9 zvolit p\u0159\u00edslu\u0161n\u00e9 pr\u00e1vo a sladit pr\u00e1va jednotliv\u00fdch zem\u00ed. <br>Je d\u016fle\u017eit\u00e9 m\u00edt na pam\u011bti, \u017ee ochrana pr\u00e1v na podobiznu a pr\u00e1va na publicitu se v jednotliv\u00fdch zem\u00edch li\u0161\u00ed co do rozsahu a m\u00edry ochrany. <br>Pokud se \u00fa\u010dastn\u00ed zahrani\u010dn\u00ed hr\u00e1\u010di, je vhodn\u00e9 zv\u00e1\u017eit p\u0159\u00edpravu souhlasov\u00fdch dokument\u016f v jejich mate\u0159sk\u00e9m jazyce.<\/p>\n\n\n\n<p>Pokud se p\u0159i p\u0159enosu poskytuje koment\u00e1\u0159 a anal\u00fdza ve v\u00edce jazyc\u00edch, je nutn\u00e9 tak\u00e9 \u0159e\u0161it pr\u00e1va souvisej\u00edc\u00ed s p\u0159ekladem. <br>Je t\u0159eba \u0159\u00e1dn\u011b zpracovat autorsk\u00e1 pr\u00e1va k v\u00fdrok\u016fm koment\u00e1tor\u016f a pr\u00e1va p\u0159ekladatel\u016f.<\/p>\n\n\n\n<p>Aby se p\u0159ede\u0161lo riziku neo\u010dek\u00e1van\u00e9ho poru\u0161en\u00ed pr\u00e1v, m\u011bli by organiz\u00e1to\u0159i sout\u011b\u017e\u00ed zv\u00e1\u017eit uzav\u0159en\u00ed vhodn\u00e9ho poji\u0161t\u011bn\u00ed a p\u0159\u00edpravu postup\u016f pro \u0159e\u0161en\u00ed p\u0159\u00edpadn\u00e9ho poru\u0161en\u00ed pr\u00e1v. <br>Obzvl\u00e1\u0161t\u011b u mezin\u00e1rodn\u00edch sout\u011b\u017e\u00ed je d\u016fle\u017eit\u00e9 vybudovat pr\u00e1vn\u00ed syst\u00e9m, kter\u00fd zohled\u0148uje i riziko soudn\u00edch spor\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ochrana pr\u00e1v hr\u00e1\u010d\u016f Podoba \u010dlov\u011bka je chr\u00e1n\u011bna jako symbol osobnosti jednotlivce a je uzn\u00e1no pr\u00e1vo na jej\u00ed neomezen\u00e9 vyu\u017e\u00edv\u00e1n\u00ed (pr\u00e1vo na podobu). Nejvy\u0161\u0161\u00ed soudn\u00ed precedens (Nejvy\u0161\u0161\u00ed soudn\u00ed rozhodnut\u00ed z [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65778"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=65778"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65778\/revisions"}],"predecessor-version":[{"id":65789,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/65778\/revisions\/65789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/65865"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=65778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=65778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=65778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}