{"id":66018,"date":"2025-07-29T19:55:08","date_gmt":"2025-07-29T10:55:08","guid":{"rendered":"https:\/\/monolith.law\/cs\/?p=66018"},"modified":"2025-08-21T15:16:03","modified_gmt":"2025-08-21T06:16:03","slug":"google-review-agency","status":"publish","type":"post","link":"https:\/\/monolith.law\/cs\/it\/google-review-agency","title":{"rendered":"Je zprost\u0159edkov\u00e1n\u00ed recenz\u00ed na Google neleg\u00e1ln\u00ed? Vysv\u011btlen\u00ed vztahu k z\u00e1konu o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a trest\u016f"},"content":{"rendered":"\n<p>Recenze a hodnocen\u00ed zve\u0159ejn\u011bn\u00e9 na Google Maps a podobn\u00fdch platform\u00e1ch jsou pro b\u011b\u017en\u00e9 spot\u0159ebitele d\u016fle\u017eit\u00fdm zdrojem informac\u00ed. V dne\u0161n\u00ed dob\u011b se st\u00e1v\u00e1 b\u011b\u017en\u00fdm, \u017ee si lid\u00e9 vyb\u00edraj\u00ed obchody na z\u00e1klad\u011b online recenz\u00ed a hodnocen\u00ed. Pro majitele obchod\u016f a podniky u\u017e nelze p\u0159eh\u00e1n\u011bt, kdy\u017e \u0159ekneme, \u017ee &#8220;recenze&#8221; jsou &#8220;\u017eivotn\u00ed lini\u00ed podnik\u00e1n\u00ed&#8221;.<\/p>\n\n\n\n<p>Z tohoto d\u016fvodu se n\u011bkter\u00e9 spole\u010dnosti obrac\u00ed na poskytovatele slu\u017eeb zastupuj\u00edc\u00edch recenze, aby zv\u00fd\u0161ily sv\u00e9 online hodnocen\u00ed a p\u0159il\u00e1kaly v\u00edce z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Av\u0161ak pokud se spole\u010dnosti pokus\u00ed z\u00edskat recenze p\u0159\u00edli\u0161 snadno a vyu\u017eij\u00ed neleg\u00e1ln\u00ed slu\u017eby zastupuj\u00edc\u00edch recenz\u00ed, mohou poru\u0161it z\u00e1kony nebo sm\u011brnice stanoven\u00e9 Googlem, co\u017e v nejhor\u0161\u00edm p\u0159\u00edpad\u011b m\u016f\u017ee v\u00e9st k zablokov\u00e1n\u00ed \u00fa\u010dtu.<\/p>\n\n\n\n<p>Tento \u010dl\u00e1nek vysv\u011btluje, kdy se m\u016f\u017ee st\u00e1t, \u017ee zastupov\u00e1n\u00ed recenz\u00ed je neleg\u00e1ln\u00ed, aby se p\u0159ede\u0161lo takov\u00fdm rizik\u016fm.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Ctyri_sluzby_zprostredkovani_recenzi\" title=\"\u010cty\u0159i slu\u017eby zprost\u0159edkov\u00e1n\u00ed recenz\u00ed\">\u010cty\u0159i slu\u017eby zprost\u0159edkov\u00e1n\u00ed recenz\u00ed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Zprostredkovani_publikace_pozitivnich_recenzi\" title=\"Zprost\u0159edkov\u00e1n\u00ed publikace pozitivn\u00edch recenz\u00ed\">Zprost\u0159edkov\u00e1n\u00ed publikace pozitivn\u00edch recenz\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#SEO_optimalizace_pro_vyhledavace\" title=\"SEO (optimalizace pro vyhled\u00e1va\u010de)\">SEO (optimalizace pro vyhled\u00e1va\u010de)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Sprava_povesti_reputacni_management\" title=\"Spr\u00e1va pov\u011bsti (reputa\u010dn\u00ed management)\">Spr\u00e1va pov\u011bsti (reputa\u010dn\u00ed management)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Cilene_recenze\" title=\"C\u00edlen\u00e9 recenze\">C\u00edlen\u00e9 recenze<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Je_zprostredkovani_recenzi_nelegalni_podle_japonskeho_prava\" title=\"Je zprost\u0159edkov\u00e1n\u00ed recenz\u00ed neleg\u00e1ln\u00ed podle japonsk\u00e9ho pr\u00e1va?\">Je zprost\u0159edkov\u00e1n\u00ed recenz\u00ed neleg\u00e1ln\u00ed podle japonsk\u00e9ho pr\u00e1va?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Co_predstavuji_zakazane_falesne_recenze_podle_pravidel_Google\" title=\"Co p\u0159edstavuj\u00ed zak\u00e1zan\u00e9 fale\u0161n\u00e9 recenze podle pravidel Google\">Co p\u0159edstavuj\u00ed zak\u00e1zan\u00e9 fale\u0161n\u00e9 recenze podle pravidel Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Rizika_poruseni_politiky\" title=\"Rizika poru\u0161en\u00ed politiky\">Rizika poru\u0161en\u00ed politiky<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Kdy_se_stava_zprostredkovani_recenzi_porusenim_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb\" title=\"Kdy se st\u00e1v\u00e1 zprost\u0159edkov\u00e1n\u00ed recenz\u00ed poru\u0161en\u00edm Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb\">Kdy se st\u00e1v\u00e1 zprost\u0159edkov\u00e1n\u00ed recenz\u00ed poru\u0161en\u00edm Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Recenze_a_Japonsky_zakon_o_oznacovani_premiovych_produktu\" title=\"Recenze a Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f\">Recenze a Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Neopravnenost_%E2%80%9Czavadejiciho_zobrazeni%E2%80%9D_pri_zprostredkovani_recenzi\" title=\"Neopr\u00e1vn\u011bnost &#8220;zav\u00e1d\u011bj\u00edc\u00edho zobrazen\u00ed&#8221; p\u0159i zprost\u0159edkov\u00e1n\u00ed recenz\u00ed\">Neopr\u00e1vn\u011bnost &#8220;zav\u00e1d\u011bj\u00edc\u00edho zobrazen\u00ed&#8221; p\u0159i zprost\u0159edkov\u00e1n\u00ed recenz\u00ed<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#1_Zavadejici_zobrazeni_vynikajici_kvality\" title=\"1: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed vynikaj\u00edc\u00ed kvality\">1: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed vynikaj\u00edc\u00ed kvality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#2_Zavadejici_zobrazeni_vyhodnosti\" title=\"2: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhodnosti\">2: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhodnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#3_Mozne_poruseni_regulace_stealth_marketingu\" title=\"3: Mo\u017en\u00e9 poru\u0161en\u00ed regulace stealth marketingu\">3: Mo\u017en\u00e9 poru\u0161en\u00ed regulace stealth marketingu<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Rizika_spojena_s_zadosti_o_nelegalni_recenze_podle_japonskeho_prava\" title=\"Rizika spojen\u00e1 s \u017e\u00e1dost\u00ed o neleg\u00e1ln\u00ed recenze podle japonsk\u00e9ho pr\u00e1va\">Rizika spojen\u00e1 s \u017e\u00e1dost\u00ed o neleg\u00e1ln\u00ed recenze podle japonsk\u00e9ho pr\u00e1va<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Vysetrovani_a_opatreni_ze_strany_Japonske_Agentury_pro_ochranu_spotrebitele\" title=\"Vy\u0161et\u0159ov\u00e1n\u00ed a opat\u0159en\u00ed ze strany Japonsk\u00e9 Agentury pro ochranu spot\u0159ebitele\">Vy\u0161et\u0159ov\u00e1n\u00ed a opat\u0159en\u00ed ze strany Japonsk\u00e9 Agentury pro ochranu spot\u0159ebitele<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Narizeni_opatreni\" title=\"Na\u0159\u00edzen\u00ed opat\u0159en\u00ed\">Na\u0159\u00edzen\u00ed opat\u0159en\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Prikaz_k_zaplaceni_pokuty\" title=\"P\u0159\u00edkaz k zaplacen\u00ed pokuty\">P\u0159\u00edkaz k zaplacen\u00ed pokuty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Zavedeni_postupu_zavazneho_slibu\" title=\"Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu\">Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#I_v_Japonsku_muzete_byt_potrestani_na_zaklade_informaci_od_spotrebitelu\" title=\"I v Japonsku m\u016f\u017eete b\u00fdt potrest\u00e1ni na z\u00e1klad\u011b informac\u00ed od spot\u0159ebitel\u016f\">I v Japonsku m\u016f\u017eete b\u00fdt potrest\u00e1ni na z\u00e1klad\u011b informac\u00ed od spot\u0159ebitel\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Poruseni_zakona_o_prevenci_nespravedlive_souteze_v_Japonsku\" title=\"Poru\u0161en\u00ed z\u00e1kona o prevenci nespravedliv\u00e9 sout\u011b\u017ee v Japonsku\">Poru\u0161en\u00ed z\u00e1kona o prevenci nespravedliv\u00e9 sout\u011b\u017ee v Japonsku<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Rizika_spojena_s_nelegalnim_zprostredkovanim_recenzi\" title=\"Rizika spojen\u00e1 s neleg\u00e1ln\u00edm zprost\u0159edkov\u00e1n\u00edm recenz\u00ed\">Rizika spojen\u00e1 s neleg\u00e1ln\u00edm zprost\u0159edkov\u00e1n\u00edm recenz\u00ed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Shrnuti_Nelegalnost_zprostredkovani_recenzi_%E2%80%93_konzultujte_s_pravnikem\" title=\"Shrnut\u00ed: Neleg\u00e1lnost zprost\u0159edkov\u00e1n\u00ed recenz\u00ed \u2013 konzultujte s pr\u00e1vn\u00edkem\">Shrnut\u00ed: Neleg\u00e1lnost zprost\u0159edkov\u00e1n\u00ed recenz\u00ed \u2013 konzultujte s pr\u00e1vn\u00edkem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/cs\/it\/google-review-agency\/#Predstaveni_opatreni_nasi_kancelare\" title=\"P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e\">P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ctyri_sluzby_zprostredkovani_recenzi\"><\/span>\u010cty\u0159i slu\u017eby zprost\u0159edkov\u00e1n\u00ed recenz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zprost\u0159edkov\u00e1n\u00ed recenz\u00ed je slu\u017eba, kter\u00e1 na z\u00e1klad\u011b po\u017eadavku majitel\u016f obchod\u016f nebo prodejc\u016f zbo\u017e\u00ed zve\u0159ej\u0148uje recenze na konkr\u00e9tn\u00ed obchody nebo produkty.<\/p>\n\n\n\n<p>Hlavn\u00ed slu\u017eby zprost\u0159edkov\u00e1n\u00ed recenz\u00ed zahrnuj\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zprostredkovani_publikace_pozitivnich_recenzi\"><\/span>Zprost\u0159edkov\u00e1n\u00ed publikace pozitivn\u00edch recenz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kdy\u017e se \u0159ekne zprost\u0159edkov\u00e1n\u00ed recenz\u00ed, prvn\u00ed slu\u017ebou, kter\u00e1 v\u00e1m pravd\u011bpodobn\u011b napadne, je publikace recenz\u00ed. Zprost\u0159edkovatel\u00e9 publikuj\u00ed pozitivn\u00ed recenze za z\u00e1kazn\u00edky, aby p\u0159edali kouzlo produkt\u016f nebo slu\u017eeb.<\/p>\n\n\n\n<p>V dne\u0161n\u00ed dob\u011b, kdy recenze maj\u00ed pro spot\u0159ebitele velk\u00fd v\u00fdznam, je zvy\u0161ov\u00e1n\u00ed hodnocen\u00ed samo o sob\u011b \u00fa\u010dinnou marketingovou strategi\u00ed pro podniky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SEO_optimalizace_pro_vyhledavace\"><\/span>SEO (optimalizace pro vyhled\u00e1va\u010de)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro podniky je velmi d\u016fle\u017eit\u00e9, jak\u00e9 pozice zauj\u00edmaj\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, kdy\u017e je spot\u0159ebitel\u00e9 hledaj\u00ed.<\/p>\n\n\n\n<p>Existuj\u00ed zprost\u0159edkovatel\u00e9 recenz\u00ed, kte\u0159\u00ed se specializuj\u00ed na SEO (Search Engine Optimization, optimalizace pro vyhled\u00e1va\u010de) a nab\u00edzej\u00ed slu\u017eby s c\u00edlem zv\u00fd\u0161it hodnocen\u00ed ve vyhled\u00e1va\u010d\u00edch t\u00edm, \u017ee publikuj\u00ed recenze s d\u016frazem na kl\u00ed\u010dov\u00e1 slova a zlep\u0161uj\u00ed tak pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sprava_povesti_reputacni_management\"><\/span>Spr\u00e1va pov\u011bsti (reputa\u010dn\u00ed management)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pro podniky jsou n\u00edzk\u00e9 hodnocen\u00ed recenz\u00ed \u010dasto v\u011bt\u0161\u00ed starost\u00ed ne\u017e vysok\u00e9 hodnocen\u00ed. N\u00edzk\u00e9 hodnocen\u00ed je nejen v\u00edce viditeln\u00e9, ale m\u016f\u017ee tak\u00e9 vytvo\u0159it negativn\u00ed dojem u spot\u0159ebitel\u016f, kte\u0159\u00ed je vid\u00ed.<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b, \u017ee n\u00edzk\u00e9 hodnocen\u00ed vynik\u00e1, m\u016f\u017ee b\u00fdt provedeno zv\u00fd\u0161en\u00ed po\u010dtu pozitivn\u00edch recenz\u00ed, aby se tyto negativn\u00ed recenze staly m\u00e9n\u011b n\u00e1padn\u00fdmi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cilene_recenze\"><\/span>C\u00edlen\u00e9 recenze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>C\u00edlen\u00e9 recenze jsou takov\u00e9, kter\u00e9 jsou publikov\u00e1ny s ohledem na konkr\u00e9tn\u00ed c\u00edlovou skupinu (z\u00e1kaznickou vrstvu) a jsou vytvo\u0159eny tak, aby odpov\u00eddaly pot\u0159eb\u00e1m a z\u00e1jm\u016fm t\u00e9to skupiny.<\/p>\n\n\n\n<p>Nejde jen o to hodnotit produkt nebo slu\u017ebu jako dobr\u00fd, ale o to vytvo\u0159it obsah, kter\u00fd je pro c\u00edlovou skupinu snadno identifikovateln\u00fd a rezonuje s probl\u00e9my, kter\u00fdm skute\u010dn\u011b \u010del\u00ed. Vkl\u00e1d\u00e1n\u00edm konkr\u00e9tn\u00edch p\u0159\u00edb\u011bh\u016f, kter\u00e9 mohou c\u00edlovou skupinu oslovit, nebo zd\u016frazn\u011bn\u00edm v\u00fdhod, m\u016f\u017ee b\u00fdt produkt nebo slu\u017eba vn\u00edm\u00e1n jako &#8220;to je n\u011bco pro m\u011b&#8221;, co\u017e m\u016f\u017ee v\u00e9st k vysok\u00e9 reklamn\u00ed efektivit\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Je_zprostredkovani_recenzi_nelegalni_podle_japonskeho_prava\"><\/span>Je zprost\u0159edkov\u00e1n\u00ed recenz\u00ed neleg\u00e1ln\u00ed podle japonsk\u00e9ho pr\u00e1va?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/02\/1651ff5ad0fe7690e89ce2b1f4e2d0c9.jpg\" alt=\"Je zprost\u0159edkov\u00e1n\u00ed recenz\u00ed neleg\u00e1ln\u00ed podle japonsk\u00e9ho pr\u00e1va?\" class=\"wp-image-133117\" \/><\/figure>\n\n\n\n<p>Dosud jsme p\u0159edstavili konkr\u00e9tn\u00ed obsah slu\u017eeb zprost\u0159edkov\u00e1n\u00ed recenz\u00ed. Je vyu\u017e\u00edv\u00e1n\u00ed t\u011bchto slu\u017eeb za \u00fa\u010delem zlep\u0161en\u00ed hodnocen\u00ed v\u017edy neleg\u00e1ln\u00ed?<\/p>\n\n\n\n<p>Kdy\u017e to shrneme, zprost\u0159edkov\u00e1n\u00ed recenz\u00ed samo o sob\u011b nutn\u011b nep\u0159edstavuje poru\u0161en\u00ed z\u00e1kona.<\/p>\n\n\n\n<p>Av\u0161ak, pokud zprost\u0159edkovatel recenz\u00ed, kter\u00fd nen\u00ed skute\u010dn\u00fdm u\u017eivatelem, poskytuje pouze recenze (takzvan\u00e9 &#8220;sakura&#8221;), jedn\u00e1 se o pod\u00e1n\u00ed fale\u0161n\u00fdch recenz\u00ed, co\u017e je v rozporu s politikou stanovenou spole\u010dnost\u00ed Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Co_predstavuji_zakazane_falesne_recenze_podle_pravidel_Google\"><\/span>Co p\u0159edstavuj\u00ed zak\u00e1zan\u00e9 fale\u0161n\u00e9 recenze podle pravidel Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google zakazuje vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb pro zprost\u0159edkov\u00e1n\u00ed recenz\u00ed k publikov\u00e1n\u00ed fale\u0161n\u00fdch p\u0159\u00edsp\u011bvk\u016f nebo spamov\u00e1n\u00ed, co\u017e je pova\u017eov\u00e1no za &#8220;fale\u0161n\u00e9 zapojen\u00ed&#8221;, aby se zabr\u00e1nilo neopr\u00e1vn\u011bn\u00e9 manipulaci s hodnocen\u00edm. To zahrnuje recenze, kter\u00e9 nejsou zalo\u017eeny na skute\u010dn\u00fdch zku\u0161enostech, nebo p\u0159\u00edsp\u011bvky na stejn\u00fd obchod z v\u00edce \u00fa\u010dt\u016f.<\/p>\n\n\n\n<p>Fale\u0161n\u00e9 zapojen\u00ed zahrnuje n\u00e1sleduj\u00edc\u00ed typy p\u0159\u00edsp\u011bvk\u016f:<\/p>\n\n\n\n<ul>\n<li>Obsah, kter\u00fd nen\u00ed zalo\u017een na skute\u010dn\u00e9 zku\u0161enosti a nep\u0159edstavuje p\u0159esn\u011b dan\u00e9 m\u00edsto nebo produkt.<\/li>\n\n\n\n<li>Obsah, kter\u00fd byl publikov\u00e1n jako d\u016fsledek podn\u011btu od firmy, jako jsou finan\u010dn\u00ed odm\u011bny, slevy, zdarma produkty nebo slu\u017eby (v\u010detn\u011b obsahu publikovan\u00e9ho na \u017e\u00e1dost o \u00fapravu nebo odstran\u011bn\u00ed negativn\u00edch recenz\u00ed v\u00fdm\u011bnou za podn\u011bty).<\/li>\n\n\n\n<li>Obsah, kter\u00fd byl publikov\u00e1n z v\u00edce \u00fa\u010dt\u016f za \u00fa\u010delem manipulace s hodnocen\u00edm m\u00edsta.<\/li>\n\n\n\n<li>Obsah, kter\u00fd byl publikov\u00e1n s vyu\u017eit\u00edm emul\u00e1tor\u016f nebo jin\u00fdch slu\u017eeb pro \u00fapravu za\u0159\u00edzen\u00ed, modifikovan\u00fdch opera\u010dn\u00edch syst\u00e9m\u016f nebo jin\u00fdch prost\u0159edk\u016f, kter\u00e9 napodobuj\u00ed skute\u010dn\u00e9 zapojen\u00ed nebo manipuluj\u00ed s daty senzor\u016f \u010di analytick\u00fdmi v\u00fdsledky, a to za \u00fa\u010delem naru\u0161en\u00ed nebo zmaten\u00ed b\u011b\u017en\u00e9ho provozu.<\/li>\n<\/ul>\n\n\n\n<p>D\u00e1le je prodejc\u016fm zak\u00e1z\u00e1no prov\u00e1d\u011bt n\u00e1sleduj\u00edc\u00ed \u010dinnosti:<\/p>\n\n\n\n<ul>\n<li>Vy\u017eadov\u00e1n\u00ed nebo podn\u011bcov\u00e1n\u00ed k publikov\u00e1n\u00ed obsahu, kter\u00fd nen\u00ed zalo\u017een na skute\u010dn\u00e9 zku\u0161enosti.<\/li>\n\n\n\n<li>Poskytov\u00e1n\u00ed podn\u011bt\u016f (finan\u010dn\u00ed odm\u011bny, slevy, zdarma produkty nebo slu\u017eby) v\u00fdm\u011bnou za publikov\u00e1n\u00ed recenz\u00ed nebo \u00fapravu \u010di odstran\u011bn\u00ed negativn\u00edch recenz\u00ed.<\/li>\n\n\n\n<li>Br\u00e1n\u011bn\u00ed nebo zakazov\u00e1n\u00ed publikov\u00e1n\u00ed negativn\u00edch recenz\u00ed z\u00e1kazn\u00edky, nebo selektivn\u00ed vy\u017eadov\u00e1n\u00ed pozitivn\u00edch recenz\u00ed.<\/li>\n\n\n\n<li>Publikov\u00e1n\u00ed obsahu, kter\u00fd po\u0161kozuje reputaci konkuren\u010dn\u00edch obchod\u016f nebo m\u00edst.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rizika_poruseni_politiky\"><\/span>Rizika poru\u0161en\u00ed politiky<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google vyu\u017e\u00edv\u00e1 pokro\u010dil\u00e9 syst\u00e9my automatick\u00e9 detekce k monitorov\u00e1n\u00ed t\u011bchto nekal\u00fdch praktik a v p\u0159\u00edpad\u011b zji\u0161t\u011bn\u00ed poru\u0161en\u00ed m\u016f\u017ee doj\u00edt nejen k automatick\u00e9mu odstran\u011bn\u00ed a skryt\u00ed recenze, ale tak\u00e9 k zastaven\u00ed \u00fa\u010dtu, kter\u00fd recenzi napsal.<\/p>\n\n\n\n<p>D\u00e1le existuje riziko, \u017ee kv\u016fli penalizaci MEO (optimalizace pro vyhled\u00e1v\u00e1n\u00ed na map\u00e1ch) dojde k poklesu pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p>V nejhor\u0161\u00edm p\u0159\u00edpad\u011b m\u016f\u017ee b\u00fdt \u00fa\u010det Google Business Profile va\u0161eho obchodu nebo jin\u00e9ho za\u0159\u00edzen\u00ed pozastaven.<\/p>\n\n\n\n<p>Takov\u00e9 penalizace mohou m\u00edt v\u00fdznamn\u00fd dopad na online hodnocen\u00ed a d\u016fv\u011bryhodnost va\u0161eho podnik\u00e1n\u00ed a obnovit jednou ztracenou d\u016fv\u011bru je velmi obt\u00ed\u017en\u00e9. Proto je pro provozovatele obchod\u016f a slu\u017eeb kl\u00ed\u010dov\u00e9 dodr\u017eovat pravidla a poskytovat poctiv\u00e9 a up\u0159\u00edmn\u00e9 slu\u017eby.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/support.google.com\/contributionpolicy\/answer\/7400114\" target=\"_blank\" rel=\"noreferrer noopener\">Google Maps | Zak\u00e1zan\u00fd a omezen\u00fd obsah<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kdy_se_stava_zprostredkovani_recenzi_porusenim_Japonskeho_zakona_o_oznacovani_zbozi_a_sluzeb\"><\/span>Kdy se st\u00e1v\u00e1 zprost\u0159edkov\u00e1n\u00ed recenz\u00ed poru\u0161en\u00edm Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dosud jsme vysv\u011btlovali p\u0159\u00edpady, kdy zprost\u0159edkov\u00e1n\u00ed recenz\u00ed poru\u0161uje politiky stanoven\u00e9 spole\u010dnost\u00ed Google, ale existuj\u00ed situace, kdy se takov\u00e9 jedn\u00e1n\u00ed m\u016f\u017ee st\u00e1t nez\u00e1konn\u00fdm. St\u00e1v\u00e1 se tak v p\u0159\u00edpad\u011b, \u017ee je poru\u0161en Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb (\u666f\u54c1\u8868\u793a\u6cd5).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recenze_a_Japonsky_zakon_o_oznacovani_premiovych_produktu\"><\/span>Recenze a Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00da\u010delem Japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f je chr\u00e1nit z\u00e1jmy b\u011b\u017en\u00fdch spot\u0159ebitel\u016f a zabr\u00e1nit tomu, aby byli klam\u00e1ni &#8220;fale\u0161n\u00fdmi \u00fadaji&#8221; nebo aby jim byly poskytov\u00e1ny &#8220;p\u0159ehnan\u00e9 pr\u00e9mie&#8221;, co\u017e by jim znemo\u017enilo volit zbo\u017e\u00ed a slu\u017eby svobodn\u011b a racion\u00e1ln\u011b.<\/p>\n\n\n\n<p>Aktivity zak\u00e1zan\u00e9 podle tohoto z\u00e1kona zahrnuj\u00ed dv\u011b hlavn\u00ed oblasti:<\/p>\n\n\n\n<ul>\n<li>Omezen\u00ed a z\u00e1kaz poskytov\u00e1n\u00ed p\u0159ehnan\u00fdch pr\u00e9miov\u00fdch produkt\u016f<\/li>\n\n\n\n<li>Z\u00e1kaz nespravedliv\u00fdch obchodn\u00edch praktik a reklam<\/li>\n<\/ul>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Co je Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f? Srozumiteln\u00fd v\u00fdklad, p\u0159\u00edklady poru\u0161en\u00ed a sankce[ja]<\/a><\/p>\n\n\n\n<p>P\u0159\u00edpady, kdy se zastupov\u00e1n\u00ed recenz\u00ed st\u00e1v\u00e1 nez\u00e1konn\u00fdm, souvis\u00ed s regulac\u00ed &#8220;nespravedliv\u00fdch obchodn\u00edch praktik&#8221;.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(Z\u00e1kaz nespravedliv\u00fdch obchodn\u00edch praktik)<\/p>\n\n\n\n<p>\u010cl\u00e1nek 5: Podnikatel\u00e9 nesm\u00ed p\u0159i obchodov\u00e1n\u00ed se zbo\u017e\u00edm nebo slu\u017ebami, kter\u00e9 poskytuj\u00ed, pou\u017e\u00edvat n\u00e1sleduj\u00edc\u00ed typy \u00fadaj\u016f:<\/p>\n\n\n\n<p>1. \u00dadaje o kvalit\u011b, norm\u00e1ch nebo jin\u00e9m obsahu zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 jsou prezentov\u00e1ny jako v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e skute\u010dnost, nebo jsou prezentov\u00e1ny jako v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e zbo\u017e\u00ed nebo slu\u017eby podobn\u00e9ho nebo srovnateln\u00e9ho typu poskytovan\u00e9 jin\u00fdmi podnikateli, a to zp\u016fsobem, kter\u00fd by mohl nespravedliv\u011b p\u0159itahovat z\u00e1kazn\u00edky a br\u00e1nit b\u011b\u017en\u00fdm spot\u0159ebitel\u016fm ve svobodn\u00e9m a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<p>2. \u00dadaje o cen\u011b nebo jin\u00fdch obchodn\u00edch podm\u00ednk\u00e1ch zbo\u017e\u00ed nebo slu\u017eeb, kter\u00e9 jsou prezentov\u00e1ny jako v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed pro obchodn\u00edho partnera ne\u017e skute\u010dnost, nebo ne\u017e zbo\u017e\u00ed nebo slu\u017eby podobn\u00e9ho nebo srovnateln\u00e9ho typu poskytovan\u00e9 jin\u00fdmi podnikateli, a to zp\u016fsobem, kter\u00fd by mohl v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed ze strany b\u011b\u017en\u00fdch spot\u0159ebitel\u016f, nespravedliv\u011b p\u0159itahovat z\u00e1kazn\u00edky a br\u00e1nit b\u011b\u017en\u00fdm spot\u0159ebitel\u016fm ve svobodn\u00e9m a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<p>3. Krom\u011b v\u00fd\u0161e uveden\u00fdch bod\u016f, jak\u00e9koli dal\u0161\u00ed \u00fadaje t\u00fdkaj\u00edc\u00ed se obchodov\u00e1n\u00ed se zbo\u017e\u00edm nebo slu\u017ebami, kter\u00e9 by mohly v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed ze strany b\u011b\u017en\u00fdch spot\u0159ebitel\u016f, nespravedliv\u011b p\u0159itahovat z\u00e1kazn\u00edky a br\u00e1nit b\u011b\u017en\u00fdm spot\u0159ebitel\u016fm ve svobodn\u00e9m a racion\u00e1ln\u00edm rozhodov\u00e1n\u00ed, jak ur\u010d\u00ed p\u0159edseda vl\u00e1dy.<\/p>\n<cite>Japonsk\u00fd z\u00e1kon o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f<\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neopravnenost_%E2%80%9Czavadejiciho_zobrazeni%E2%80%9D_pri_zprostredkovani_recenzi\"><\/span>Neopr\u00e1vn\u011bnost &#8220;zav\u00e1d\u011bj\u00edc\u00edho zobrazen\u00ed&#8221; p\u0159i zprost\u0159edkov\u00e1n\u00ed recenz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/02\/a39026641c398487cbb77ea10da8f089.jpg\" alt=\"Neopr\u00e1vn\u011bnost 'zav\u00e1d\u011bj\u00edc\u00edho zobrazen\u00ed' p\u0159i zprost\u0159edkov\u00e1n\u00ed recenz\u00ed\" class=\"wp-image-133116\" \/><\/figure>\n\n\n\n<p>&#8220;Zobrazen\u00ed&#8221; se vztahuje na reklamu nebo informace sm\u011b\u0159ovan\u00e9 spot\u0159ebitel\u016fm o kvalit\u011b, specifikac\u00edch nebo cen\u011b produkt\u016f \u010di slu\u017eeb. Recenze psan\u00e9 spot\u0159ebiteli obvykle nespadaj\u00ed pod definici &#8220;zobrazen\u00ed&#8221; podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a produkt\u016f, co\u017e je z\u00e1kladn\u00ed pravidlo.<\/p>\n\n\n\n<p>Av\u0161ak, pokud podnik poskytuj\u00edc\u00ed produkty nebo slu\u017eby s\u00e1m zve\u0159ej\u0148uje recenze na webov\u00fdch str\u00e1nk\u00e1ch s recenzemi nebo si naj\u00edm\u00e1 t\u0159et\u00ed strany, aby to u\u010dinily jako prost\u0159edek k p\u0159il\u00e1k\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, takov\u00e9to pravidlo se nevztahuje a jedn\u00e1 se o neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed podle z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a produkt\u016f. Existuj\u00ed t\u0159i typy neopr\u00e1vn\u011bn\u00e9ho zobrazen\u00ed, kter\u00e9 si podrobn\u011bji vysv\u011btl\u00edme.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Zavadejici_zobrazeni_vynikajici_kvality\"><\/span>1: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed vynikaj\u00edc\u00ed kvality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed vynikaj\u00edc\u00ed kvality zahrnuje n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed, kter\u00e9 nazna\u010duje, \u017ee produkt je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e ve skute\u010dnosti<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 nespr\u00e1vn\u011b nazna\u010duje, \u017ee je v\u00fdrazn\u011b lep\u0161\u00ed ne\u017e produkty konkuren\u010dn\u00edch podnik\u016f<\/li>\n<\/ul>\n\n\n\n<p>Zprost\u0159edkov\u00e1n\u00ed recenz\u00ed, kter\u00e9 zobrazuj\u00ed produkt nebo slu\u017ebu jako lep\u0161\u00ed, ne\u017e je ve skute\u010dnosti, nebo kter\u00e9 uv\u00e1d\u011bj\u00ed nepravdiv\u00e9 informace o tom, \u017ee jsou lep\u0161\u00ed ne\u017e konkuren\u010dn\u00ed produkty, poru\u0161uje z\u00e1kon o ozna\u010dov\u00e1n\u00ed cen a produkt\u016f jako zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed vynikaj\u00edc\u00ed kvality.<\/p>\n\n\n\n<p>Nap\u0159\u00edklad, zve\u0159ejn\u011bn\u00ed recenz\u00ed v salonech kr\u00e1sy, kter\u00e9 tvrd\u00ed, \u017ee &#8220;zaru\u010den\u011b zhubnete \u26aa\ufe0e kilogram\u016f,&#8221; by mohlo b\u00fdt pova\u017eov\u00e1no za neleg\u00e1ln\u00ed poru\u0161en\u00ed zav\u00e1d\u011bj\u00edc\u00edho zobrazen\u00ed vynikaj\u00edc\u00ed kvality.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Zavadejici_zobrazeni_vyhodnosti\"><\/span>2: Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhodnosti<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhodnosti zahrnuje n\u00e1sleduj\u00edc\u00ed p\u0159\u00edpady:<\/p>\n\n\n\n<ul>\n<li>Zobrazen\u00ed, kter\u00e9 nespr\u00e1vn\u011b nazna\u010duje, \u017ee je pro obchodn\u00edho partnera v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e ve skute\u010dnosti<\/li>\n\n\n\n<li>Zobrazen\u00ed, kter\u00e9 nespr\u00e1vn\u011b nazna\u010duje, \u017ee je pro obchodn\u00edho partnera v\u00fdrazn\u011b v\u00fdhodn\u011bj\u0161\u00ed ne\u017e produkty konkuren\u010dn\u00edch podnik\u016f<\/li>\n<\/ul>\n\n\n\n<p>Nap\u0159\u00edklad, zve\u0159ejn\u011bn\u00ed recenz\u00ed, kter\u00e9 tvrd\u00ed, \u017ee &#8220;bylo to jen nyn\u00ed za speci\u00e1ln\u00ed cenu \u26aa\ufe0e jen\u016f,&#8221; nebo nepravdiv\u00e9 tvrzen\u00ed, \u017ee &#8220;bylo to nejlevn\u011bj\u0161\u00ed,&#8221; by mohlo b\u00fdt pova\u017eov\u00e1no za zav\u00e1d\u011bj\u00edc\u00ed zobrazen\u00ed v\u00fdhodnosti.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Mozne_poruseni_regulace_stealth_marketingu\"><\/span>3: Mo\u017en\u00e9 poru\u0161en\u00ed regulace stealth marketingu<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Stealth marketing (skryt\u00fd marketing) se vztahuje na reklamu, kter\u00e1 je prezentov\u00e1na tak, aby nebylo z\u0159ejm\u00e9, \u017ee se jedn\u00e1 o reklamu. Zahrnuje situace, kdy celebrity nebo influenceri propaguj\u00ed produkty nebo slu\u017eby, p\u0159edst\u00edraje, \u017ee jsou nez\u00e1visl\u00fdmi t\u0159et\u00edmi stranami, nebo kdy\u017e inzerenti plat\u00ed subjekt\u016fm za zve\u0159ejn\u011bn\u00ed pozitivn\u00edch recenz\u00ed nebo hodnocen\u00ed, p\u0159i\u010dem\u017e se vyd\u00e1vaj\u00ed za b\u011b\u017en\u00e9 spot\u0159ebitele.<\/p>\n\n\n\n<p>Od \u0159\u00edjna roku Reiwa 5 (2023) se na stealth marketing vztahuje regulace, kter\u00e1 ukl\u00e1d\u00e1 povinnost ozna\u010dit takov\u00e9to aktivity jako &#8220;reklamu&#8221;. I v p\u0159\u00edpad\u011b zprost\u0159edkov\u00e1n\u00ed recenz\u00ed je t\u0159eba d\u00e1vat pozor na poru\u0161en\u00ed regulace stealth marketingu, kter\u00e9 m\u016f\u017ee v\u00e9st k sankc\u00edm.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">Od \u0159\u00edjna Reiwa 5 (2023) je povinn\u00e9 ozna\u010den\u00ed &#8220;reklama&#8221;. Vysv\u011btlen\u00ed provozn\u00edch standard\u016f regulace stealth marketingu[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rizika_spojena_s_zadosti_o_nelegalni_recenze_podle_japonskeho_prava\"><\/span>Rizika spojen\u00e1 s \u017e\u00e1dost\u00ed o neleg\u00e1ln\u00ed recenze podle japonsk\u00e9ho pr\u00e1va<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f (Premiums and Representations Act) m\u016f\u017ee Japonsk\u00e1 agentura pro ochranu spot\u0159ebitele (Consumer Affairs Agency) p\u0159ijmout r\u016fzn\u00e1 opat\u0159en\u00ed na ochranu pr\u00e1v spot\u0159ebitel\u016f a zaji\u0161t\u011bn\u00ed spravedlnosti na trhu, pokud existuje podez\u0159en\u00ed na poru\u0161en\u00ed tohoto z\u00e1kona. V p\u0159\u00edpad\u011b, \u017ee se objev\u00ed podez\u0159en\u00ed na nespravedliv\u00e9 zobrazen\u00ed nebo nadm\u011brn\u00e9 poskytov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f, mohou b\u00fdt zah\u00e1jeny vy\u0161et\u0159ov\u00e1n\u00ed a opat\u0159en\u00ed k jejich \u0159e\u0161en\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vysetrovani_a_opatreni_ze_strany_Japonske_Agentury_pro_ochranu_spotrebitele\"><\/span>Vy\u0161et\u0159ov\u00e1n\u00ed a opat\u0159en\u00ed ze strany Japonsk\u00e9 Agentury pro ochranu spot\u0159ebitele<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud existuje podez\u0159en\u00ed na poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f, Japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele nejprve pe\u010dliv\u011b prozkoum\u00e1 problematickou reklamu nebo propaga\u010dn\u00ed materi\u00e1ly a shrom\u00e1\u017ed\u00ed souvisej\u00edc\u00ed dokumentaci. D\u00e1le provede v\u00fdslech podnikatele, aby zjistila \u00famysl a kontext sporn\u00e9ho jedn\u00e1n\u00ed.<\/p>\n\n\n\n<p>V t\u00e9to f\u00e1zi je podnikateli zaru\u010dena mo\u017enost obhajoby.<\/p>\n\n\n\n<p>Pot\u00e9, co vy\u0161et\u0159ov\u00e1n\u00ed odhal\u00ed poru\u0161en\u00ed, Japonsk\u00e1 Agentura pro ochranu spot\u0159ebitele podnikne n\u00e1sleduj\u00edc\u00ed kroky v\u016f\u010di dan\u00e9mu podnikateli:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Narizeni_opatreni\"><\/span>Na\u0159\u00edzen\u00ed opat\u0159en\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Na\u0159izujeme opat\u0159en\u00ed k odstran\u011bn\u00ed nedorozum\u011bn\u00ed zp\u016fsoben\u00fdch nespr\u00e1vn\u00fdm zobrazen\u00edm, kter\u00e9 ovlivnilo b\u011b\u017en\u00e9 spot\u0159ebitele.<\/p>\n\n\n\n<p>Konkr\u00e9tn\u011b se jedn\u00e1 o:<\/p>\n\n\n\n<ul>\n<li>Ozn\u00e1men\u00ed omylu b\u011b\u017en\u00fdm spot\u0159ebitel\u016fm<\/li>\n\n\n\n<li>Vypracov\u00e1n\u00ed opat\u0159en\u00ed k zabr\u00e1n\u011bn\u00ed opakov\u00e1n\u00ed<\/li>\n\n\n\n<li>Z\u00e1vazek neopakovat podobn\u00e9 protipr\u00e1vn\u00ed jedn\u00e1n\u00ed v budoucnu<\/li>\n<\/ul>\n\n\n\n<p>Takov\u00e1 na\u0159\u00edzen\u00ed jsou \u010dasto vyd\u00e1v\u00e1na.<\/p>\n\n\n\n<p>D\u00e1le m\u016f\u017ee b\u00fdt n\u00e1zev podniku, kter\u00fd si reklamu objednal, zve\u0159ejn\u011bn na webov\u00fdch str\u00e1nk\u00e1ch Japonsk\u00e9 agentury pro spot\u0159ebitele nebo na str\u00e1nk\u00e1ch prefektur. Toto zve\u0159ejn\u011bn\u00ed samo o sob\u011b neposta\u010duje k &#8220;ozn\u00e1men\u00ed omylu b\u011b\u017en\u00fdm spot\u0159ebitel\u016fm&#8221;, a proto m\u016f\u017ee b\u00fdt podniku na\u0159\u00edzeno, aby v denn\u00edm tisku zve\u0159ejnil informace o nespr\u00e1vn\u00e9m zobrazen\u00ed podle japonsk\u00e9ho z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen a d\u00e1rk\u016f a zajistil tak d\u016fkladn\u00e9 informov\u00e1n\u00ed ve\u0159ejnosti.<\/p>\n\n\n\n<p>Pokud je poru\u0161eno na\u0159\u00edzen\u00ed opat\u0159en\u00ed, m\u016f\u017ee b\u00fdt ulo\u017een trest odn\u011bt\u00ed svobody a\u017e na dva roky nebo pokuta a\u017e do v\u00fd\u0161e 3 milion\u016f jen\u016f.<\/p>\n\n\n\n<p>Krom\u011b toho m\u016f\u017ee b\u00fdt podniku ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 300 milion\u016f jen\u016f a z\u00e1stupci pr\u00e1vnick\u00e9 osoby m\u016f\u017ee b\u00fdt ulo\u017eena pokuta a\u017e do v\u00fd\u0161e 3 milion\u016f jen\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prikaz_k_zaplaceni_pokuty\"><\/span>P\u0159\u00edkaz k zaplacen\u00ed pokuty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agentura pro ochranu spot\u0159ebitele v Japonsku m\u016f\u017ee na\u0159\u00eddit zaplacen\u00ed pokuty podnikatel\u016fm, kte\u0159\u00ed prov\u00e1d\u011bj\u00ed neopr\u00e1vn\u011bn\u00e9 zobrazen\u00ed, pokud spl\u0148uj\u00ed ostatn\u00ed po\u017eadavky krom\u011b klauzule o poskytov\u00e1n\u00ed nadm\u011brn\u00fdch d\u00e1rk\u016f podle \u010dl\u00e1nku 5 odstavec 3 z\u00e1kona o zobrazen\u00ed d\u00e1rk\u016f (s v\u00fdjimkou poskytov\u00e1n\u00ed nadm\u011brn\u00fdch d\u00e1rk\u016f).<\/p>\n\n\n\n<p>Pokuta je jedn\u00edm z administrativn\u00edch trest\u016f a p\u0159edstavuje sank\u010dn\u00ed pen\u011b\u017eitou \u010d\u00e1stku na \u00farovni spr\u00e1vn\u00edho pr\u00e1va. Proto sice nen\u00ed spojena s trestn\u00edm z\u00e1znamem, ale jej\u00ed zve\u0159ejn\u011bn\u00ed m\u016f\u017ee v\u00e9st k poklesu hodnoty spole\u010dnosti.<\/p>\n\n\n\n<p>Tento p\u0159\u00edkaz k zaplacen\u00ed pokuty m\u00e1 za c\u00edl z\u00edskat zp\u011bt zisky z\u00edskan\u00e9 neopr\u00e1vn\u011bn\u00fdm jedn\u00e1n\u00edm, a proto je v\u00fd\u0161e pokuty stanovena na 3 % z obratu dosa\u017een\u00e9ho b\u011bhem obdob\u00ed, kdy do\u0161lo k neopr\u00e1vn\u011bn\u00e9mu zobrazen\u00ed. \u010c\u00edm vy\u0161\u0161\u00ed je obrat spole\u010dnosti, t\u00edm vy\u0161\u0161\u00ed m\u016f\u017ee b\u00fdt pokuta.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms212_201216_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Agentura pro ochranu spot\u0159ebitele Japonska &#8220;O pokut\u011b na\u0159\u00edzen\u00e9 spole\u010dnosti Ontex na z\u00e1klad\u011b z\u00e1kona o zobrazen\u00ed d\u00e1rk\u016f&#8221;[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zavedeni_postupu_zavazneho_slibu\"><\/span>Zaveden\u00ed postupu z\u00e1vazn\u00e9ho slibu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>I v p\u0159\u00edpad\u011b, \u017ee se podez\u0159en\u00ed na poru\u0161en\u00ed \u010dl\u00e1nku 4 (Nespr\u00e1vn\u00e9 zobrazen\u00ed) nebo \u010dl\u00e1nku 5 (Nab\u00eddka nespr\u00e1vn\u00fdch cen) Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen v Japonsku, m\u016f\u017ee podnikatel projevit ochotu vy\u0159e\u0161it probl\u00e9m dobrovoln\u011b. V takov\u00fdch p\u0159\u00edpadech Japonsk\u00e1 agentura pro spot\u0159ebitele po\u017eaduje prost\u0159ednictv\u00edm &#8220;postupu z\u00e1vazn\u00e9ho slibu&#8221; n\u00e1pravu n\u00e1sleduj\u00edc\u00edch bod\u016f:<\/p>\n\n\n\n<ul>\n<li>Oprava protipr\u00e1vn\u00edho jedn\u00e1n\u00ed<\/li>\n\n\n\n<li>Konkr\u00e9tn\u00ed opat\u0159en\u00ed pro prevenci opakov\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<p><img decoding=\"async\" loading=\"lazy\" width=\"602\" height=\"380\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdOsiYqEn86XadHv-r6-2DUqYS5znCivGsTifg_iydvD-tHpT5ONhD41RGlQCKKITwZW8p-IYrpAiy6JH8912szpxsQAEralD2qE_SmTJxOvEwqU0iO_zLdzEif_gltOjpWaSpv7Q?key=4jWG4d5p6HkHtBWmxH0F-NmK\" alt=\"Postup vy\u0161et\u0159ov\u00e1n\u00ed podez\u0159en\u00ed z poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen\"><\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/violation\" target=\"_blank\" rel=\"noreferrer noopener\">(Japonsk\u00e1 agentura pro spot\u0159ebitele) Co se stane, kdy\u017e dojde k poru\u0161en\u00ed Z\u00e1kona o ozna\u010dov\u00e1n\u00ed cen?[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"I_v_Japonsku_muzete_byt_potrestani_na_zaklade_informaci_od_spotrebitelu\"><\/span>I v Japonsku m\u016f\u017eete b\u00fdt potrest\u00e1ni na z\u00e1klad\u011b informac\u00ed od spot\u0159ebitel\u016f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Spot\u0159ebitel\u00e9, kte\u0159\u00ed d\u016fv\u011b\u0159ovali recenz\u00edm zprost\u0159edkovan\u00fdm poru\u0161en\u00edm Z\u00e1kona o ozna\u010dov\u00e1n\u00ed pr\u00e9miov\u00fdch produkt\u016f (Premiums and Representations Act) a zakoupili zbo\u017e\u00ed nebo vyu\u017eili slu\u017eby, mohou konzultac\u00ed s Centrem pro spot\u0159ebitelsk\u00fd \u017eivot (Consumer Affairs Center) v\u00e9st k uvalen\u00ed administrativn\u00edch sankc\u00ed.<\/p>\n\n\n\n<p>Krom\u011b toho, pokud je zji\u0161t\u011bno, \u017ee byl \u00famysl aktivn\u011b klamat, m\u016f\u017ee b\u00fdt takov\u00e9 jedn\u00e1n\u00ed pova\u017eov\u00e1no za podvod podle trestn\u00edho z\u00e1kona a m\u016f\u017ee v\u00e9st k trestn\u00edmu st\u00edh\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Poruseni_zakona_o_prevenci_nespravedlive_souteze_v_Japonsku\"><\/span>Poru\u0161en\u00ed z\u00e1kona o prevenci nespravedliv\u00e9 sout\u011b\u017ee v Japonsku<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pokud podnikatel vyu\u017eije slu\u017eby zprost\u0159edkov\u00e1n\u00ed recenz\u00ed a manipuluje s hodnocen\u00edm, m\u016f\u017ee se jednat o \u010dinnost vyvol\u00e1vaj\u00edc\u00ed nespr\u00e1vn\u00e9 p\u0159edstavy o kvalit\u011b nebo jin\u00fdch aspektech, co\u017e by mohlo b\u00fdt v rozporu s \u010dl\u00e1nkem 2, odstavcem 1, bodem 20 z\u00e1kona o prevenci nespravedliv\u00e9 sout\u011b\u017ee (\u4e0d\u6b63\u7af6\u4e89\u9632\u6b62\u6cd5), a m\u016f\u017ee v\u00e9st k po\u017eadavk\u016fm na n\u00e1hradu \u0161kody.<\/p>\n\n\n\n<p>Ve skute\u010dnosti bylo v rozsudku Okresn\u00edho soudu v \u00d3sace (\u5927\u962a\u5730\u65b9\u88c1\u5224\u6240) ze dne 11. dubna roku Reiwa 1 (2019) uzn\u00e1no, \u017ee provozovatel exteri\u00e9rov\u00fdch rekonstrukc\u00ed manipuloval s hodnocen\u00edm na recenzn\u00edm webu prost\u0159ednictv\u00edm fale\u0161n\u00fdch recenz\u00ed jako sou\u010d\u00e1st SEO opat\u0159en\u00ed, a byl proto odsouzen k n\u00e1hrad\u011b \u0161kody.<\/p>\n\n\n\n<p>Referen\u010dn\u00ed p\u0159\u00edpad: <a href=\"https:\/\/www.courts.go.jp\/app\/files\/hanrei_jp\/622\/088622_hanrei.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Rozsudek Okresn\u00edho soudu v \u00d3sace ze dne 11. dubna Reiwa 1 (2019)[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rizika_spojena_s_nelegalnim_zprostredkovanim_recenzi\"><\/span>Rizika spojen\u00e1 s neleg\u00e1ln\u00edm zprost\u0159edkov\u00e1n\u00edm recenz\u00ed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2025\/02\/1397e88aad3e23e7ec002de8bc97f87b.jpg\" alt=\"Rizika neleg\u00e1ln\u00edho jedn\u00e1n\u00ed (ze strany zprost\u0159edkovatele)\" class=\"wp-image-133115\" \/><\/figure>\n\n\n\n<p>Rizika spojen\u00e1 s poru\u0161en\u00edm z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed a slu\u017eeb jsou prim\u00e1rn\u011b rizika, kter\u00e1 nese strana, je\u017e si zprost\u0159edkov\u00e1n\u00ed recenz\u00ed objednala. Proto je pravd\u011bpodobnost, \u017ee zprost\u0159edkovatel, kter\u00fd recenze skute\u010dn\u011b napsal, bude potrest\u00e1n za poru\u0161en\u00ed tohoto z\u00e1kona, n\u00edzk\u00e1.<\/p>\n\n\n\n<p>P\u0159esto se m\u016f\u017ee zd\u00e1t, \u017ee zprost\u0159edkovatel\u00e9 nenesou \u017e\u00e1dn\u00e9 riziko, jejich \u010diny mohou b\u00fdt pova\u017eov\u00e1ny za poru\u0161en\u00ed z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u010cl\u00e1nek 2: V tomto z\u00e1kon\u011b se term\u00ednem &#8220;nekal\u00e1 sout\u011b\u017e&#8221; rozum\u00ed n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<p>20. Zobrazen\u00ed nebo poskytov\u00e1n\u00ed informac\u00ed o p\u016fvodu, kvalit\u011b, obsahu, v\u00fdrobn\u00edm procesu, pou\u017eit\u00ed nebo mno\u017estv\u00ed zbo\u017e\u00ed nebo o kvalit\u011b, obsahu, pou\u017eit\u00ed nebo mno\u017estv\u00ed slu\u017eeb, kter\u00e9 mohou v\u00e9st k nespr\u00e1vn\u00e9mu pochopen\u00ed, nebo prodej, dod\u00e1n\u00ed, vystaven\u00ed k prodeji nebo dod\u00e1n\u00ed, export, import nebo poskytov\u00e1n\u00ed zbo\u017e\u00ed nebo slu\u017eeb prost\u0159ednictv\u00edm elektronick\u00fdch komunika\u010dn\u00edch s\u00edt\u00ed s takov\u00fdmto zobrazen\u00edm.<\/p>\n<cite>Z\u00e1kon o prevenci nekal\u00e9 sout\u011b\u017ee<\/cite><\/blockquote>\n\n\n\n<p>Proto\u017ee \u010dinnost zprost\u0159edkovatele m\u016f\u017ee b\u00fdt pova\u017eov\u00e1na za vyvol\u00e1v\u00e1n\u00ed nespr\u00e1vn\u00e9ho pochopen\u00ed, m\u016f\u017ee b\u00fdt na z\u00e1klad\u011b poru\u0161en\u00ed z\u00e1kona o prevenci nekal\u00e9 sout\u011b\u017ee mo\u017en\u00e9 po\u017eadovat:<\/p>\n\n\n\n<ul>\n<li>\u017d\u00e1dost o zastaven\u00ed poru\u0161ov\u00e1n\u00ed pr\u00e1v<\/li>\n\n\n\n<li>Preventivn\u00ed \u017e\u00e1dost proti osob\u00e1m, kter\u00e9 by mohly poru\u0161ov\u00e1n\u00ed pr\u00e1v sp\u00e1chat<\/li>\n\n\n\n<li>\u017d\u00e1dost o opat\u0159en\u00ed nezbytn\u00e1 k zastaven\u00ed nebo prevenci poru\u0161ov\u00e1n\u00ed pr\u00e1v, jako je zni\u010den\u00ed v\u011bc\u00ed, kter\u00e9 jsou sou\u010d\u00e1st\u00ed poru\u0161en\u00ed<\/li>\n<\/ul>\n\n\n\n<p>(viz \u010dl\u00e1nek 3).<\/p>\n\n\n\n<p>Krom\u011b toho m\u016f\u017ee b\u00fdt pod\u00e1na \u017e\u00e1dost o n\u00e1hradu \u0161kody nebo opat\u0159en\u00ed k obnoven\u00ed d\u016fv\u011bry.<\/p>\n\n\n\n<p>D\u00e1le existuje mo\u017enost trestn\u00edho st\u00edh\u00e1n\u00ed za pomluvu (\u010dl\u00e1nek 230 trestn\u00edho z\u00e1kon\u00edku), po\u0161kozen\u00ed kreditu, nebo podvodn\u00e9 obch\u00e1zen\u00ed podnik\u00e1n\u00ed (\u010dl\u00e1nek 233 trestn\u00edho z\u00e1kon\u00edku).<\/p>\n\n\n\n<p>V p\u0159\u00edpad\u011b p\u0159ehnan\u00e9 reklamy na l\u00e9\u010diva nebo zdravotnick\u00e9 prost\u0159edky m\u016f\u017ee b\u00fdt ulo\u017een spr\u00e1vn\u00ed trest podle z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/corporate\/word-of-mouth-regulation\" target=\"_blank\" rel=\"noreferrer noopener\">Jsou recenze tak\u00e9 regulov\u00e1ny z\u00e1konem o l\u00e9\u010divech a zdravotnick\u00fdch prost\u0159edc\u00edch? Vysv\u011btlen\u00ed souvisej\u00edc\u00edch z\u00e1kon\u016f[ja]<\/a><\/p>\n\n\n\n<p>Krom\u011b toho, v p\u0159\u00edpad\u011b p\u0159ehnan\u00fdch tvrzen\u00ed o zdravotn\u00edch potravin\u00e1ch, mohou b\u00fdt podniknuta opat\u0159en\u00ed na z\u00e1klad\u011b z\u00e1kona o podpo\u0159e zdrav\u00ed.<\/p>\n\n\n\n<p>Reference: <a href=\"https:\/\/www.caa.go.jp\/about_us\/about\/plans_and_status\/digital_platform\/pdf\/consumer_system_cms101_200615_04.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Agentura pro spot\u0159ebitele | Spr\u00e1va recenz\u00ed spot\u0159ebitel\u016f za \u00fa\u010delem zaji\u0161t\u011bn\u00ed d\u016fv\u011bry spot\u0159ebitel\u016f[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Shrnuti_Nelegalnost_zprostredkovani_recenzi_%E2%80%93_konzultujte_s_pravnikem\"><\/span>Shrnut\u00ed: Neleg\u00e1lnost zprost\u0159edkov\u00e1n\u00ed recenz\u00ed \u2013 konzultujte s pr\u00e1vn\u00edkem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dosud jsme se zab\u00fdvali ot\u00e1zkami t\u00fdkaj\u00edc\u00edmi se zprost\u0159edkov\u00e1n\u00ed recenz\u00ed. Hodnocen\u00ed z\u00e1kazn\u00edk\u016f je pro podniky a obchodn\u00edky jedn\u00edm z kl\u00ed\u010dov\u00fdch marketingov\u00fdch ukazatel\u016f a je pochopiteln\u00e9, \u017ee si p\u0159ej\u00ed z\u00edskat co nejlep\u0161\u00ed hodnocen\u00ed a p\u0159il\u00e1kat z\u00e1kazn\u00edky.<\/p>\n\n\n\n<p>Av\u0161ak pou\u017eit\u00ed slu\u017eeb zprost\u0159edkovatel\u016f recenz\u00ed s c\u00edlem z\u00edskat nere\u00e1ln\u011b vysok\u00e1 hodnocen\u00ed m\u016f\u017ee b\u00fdt v rozporu s politikou spole\u010dnosti Google a m\u016f\u017ee poru\u0161ovat r\u016fzn\u00e9 regulace, v\u010detn\u011b z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, co\u017e vy\u017eaduje pe\u010dliv\u00e9 zv\u00e1\u017een\u00ed. Pokud by byly ulo\u017eeny p\u0159\u00edkazy k n\u00e1prav\u011b nebo pokuty, mohlo by to v\u00e1\u017en\u011b po\u0161kodit d\u016fv\u011bru v podnik, jeho image a veden\u00ed.<\/p>\n\n\n\n<p>Z\u00e1rove\u0148 je nutn\u00e9 p\u0159ijmout opat\u0159en\u00ed proti negativn\u00edm recenz\u00edm nebo zlomysln\u00fdm pomluv\u00e1m a dal\u0161\u00edm \u00fatok\u016fm, kter\u00e9 mohou po\u0161kodit hodnotu podniku. Pokud m\u00e1te probl\u00e9my s pomluvami v recenz\u00edch na Google Maps, doporu\u010dujeme v\u00e1m tento \u010dl\u00e1nek.<\/p>\n\n\n\n<p>Souvisej\u00edc\u00ed \u010dl\u00e1nek: <a href=\"https:\/\/monolith.law\/reputation\/google-map-reputation-delete-way\" target=\"_blank\" rel=\"noreferrer noopener\">Jak odstranit recenze z Google Maps (My Business)[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Predstaveni_opatreni_nasi_kancelare\"><\/span>P\u0159edstaven\u00ed opat\u0159en\u00ed na\u0161\u00ed kancel\u00e1\u0159e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pr\u00e1vn\u00ed kancel\u00e1\u0159 Monolith je firma, kter\u00e1 se specializuje na IT, zejm\u00e9na na internet a pr\u00e1vo, a m\u00e1 v t\u011bchto oblastech bohat\u00e9 zku\u0161enosti. V posledn\u00edch letech se poru\u0161en\u00ed z\u00e1kona o ozna\u010dov\u00e1n\u00ed zbo\u017e\u00ed, jako jsou klamav\u00e9 reklamy, stalo velk\u00fdm probl\u00e9mem a pot\u0159eba pr\u00e1vn\u00ed kontroly neust\u00e1le roste. Na\u0161e kancel\u00e1\u0159 poskytuje slu\u017eby jako pr\u00e1vn\u00ed kontrola reklam a landing pages (LP) a tvorba sm\u011brnic, s p\u0159ihl\u00e9dnut\u00edm k r\u016fzn\u00fdm japonsk\u00fdm pr\u00e1vn\u00edm p\u0159edpis\u016fm. Podrobnosti naleznete v n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku.<\/p>\n\n\n\n<p>Oblasti pr\u00e1ce pr\u00e1vn\u00ed kancel\u00e1\u0159e Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Kontrola \u010dl\u00e1nk\u016f a LP podle japonsk\u00e9ho z\u00e1kona o l\u00e9\u010divech a zdravotnick\u00fdch p\u0159\u00edstroj\u00edch[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recenze a hodnocen\u00ed zve\u0159ejn\u011bn\u00e9 na Google Maps a podobn\u00fdch platform\u00e1ch jsou pro b\u011b\u017en\u00e9 spot\u0159ebitele d\u016fle\u017eit\u00fdm zdrojem informac\u00ed. V dne\u0161n\u00ed dob\u011b se st\u00e1v\u00e1 b\u011b\u017en\u00fdm, \u017ee si lid\u00e9 vyb\u00edraj\u00ed obchody na z\u00e1klad\u011b onl [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":66207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/66018"}],"collection":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/comments?post=66018"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/66018\/revisions"}],"predecessor-version":[{"id":66208,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/posts\/66018\/revisions\/66208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media\/66207"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/media?parent=66018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/categories?post=66018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/cs\/wp-json\/wp\/v2\/tags?post=66018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}