Stealth marketing (hereafter referred to as “stema”) is the act of advertising in a way that consumers do not realize they are being advertised to. It derives from the English word Stealth, which means to hide or be secretive. It’s the stealth of stealth fighter jets.<\/p>\n\n\n\n
Stema is carried out on Amazon customer reviews, other review sites, blogs, affiliate sites, etc., by pretending to be a neutral critique or the impressions of ordinary people with no vested interest in the product. It is done by individuals or companies with a vested interest in boosting the product’s rating, and because it is considered “staged” or “shill”, it is considered morally wrong. If discovered, it becomes the target of criticism and often “flames up” on the internet.<\/p>\n\n\n\n
Stealth marketing (herefter omtalt som “stema”) er handlingen med at reklamere p\u00e5 en m\u00e5de, s\u00e5 forbrugerne ikke indser, at de bliver reklameret for. Det stammer fra det engelske ord Stealth, som betyder at skjule eller v\u00e6re hemmelighedsfuld. Det er stealth af stealth jagerfly.<\/p>\n\n\n\n
Stema udf\u00f8res p\u00e5 Amazon kundeanmeldelser, andre anmeldelsessider, blogs, affiliate sites osv., ved at foregive at v\u00e6re en neutral kritik eller indtryk fra almindelige mennesker uden nogen interesse i produktet. Det g\u00f8res af individer eller virksomheder med en interesse i at booste produktets rating, og fordi det betragtes som “staged” eller “shill”, betragtes det som moralsk forkert. Hvis det opdages, bliver det m\u00e5let for kritik og ofte “flammer op” p\u00e5 internettet.<\/p>\n\n\n\n