{"id":76628,"date":"2024-12-27T19:29:52","date_gmt":"2024-12-27T10:29:52","guid":{"rendered":"https:\/\/monolith.law\/el\/?p=76628"},"modified":"2025-01-03T18:16:01","modified_gmt":"2025-01-03T09:16:01","slug":"influencer-stealth-marketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing","title":{"rendered":"\u039c\u03b1\u03b8\u03b1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b2\u03ac\u03c3\u03b5\u03c9\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b1\u03c0\u03cc influencers: \u03a0\u03ce\u03c2 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b1\u03c0\u03bf\u03ba\u03c1\u03b9\u03b8\u03bf\u03cd\u03bc\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac \u03c4\u03bf\u03c5 stealth marketing (\u03c3\u03c4\u03b5\u03bb\u03b8 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba)."},"content":{"rendered":"\n<p>\u03a3\u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c0\u03bb\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ce\u03bd \u03b4\u03b9\u03ba\u03c4\u03cd\u03c9\u03bd, \u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03ad\u03c3\u03c9 influencers \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ad\u03c2. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c1\u03c7\u03af\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u00ab\u03c3\u03c4\u03b5\u03bb\u03b8 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\u00bb (stealth marketing), \u03cc\u03c0\u03bf\u03c5 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03bf\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c9\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5\u03c2 \u03c6\u03cd\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039d\u03cc\u03bc\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd \u0394\u03ce\u03c1\u03c9\u03bd (\u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc\u03c2 ~) \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03b8\u03b5\u03af.<\/p>\n\n\n\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf, \u03b8\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b2\u03ac\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03bb\u03b1\u03b2\u03b1\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c1\u03c5\u03b8\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03c4\u03b5\u03bb\u03b8 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 5\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 Reiwa (2023). \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b8\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b1\u03bd \u03b4\u03b9\u03b5\u03be\u03ac\u03b3\u03bf\u03c5\u03bd \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03ad\u03c3\u03c9 influencers.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%97_%CE%91%CE%BD%CE%B1%CE%B8%CE%B5%CF%8E%CF%81%CE%B7%CF%83%CE%B7_%CF%84%CE%BF%CF%85_%CE%9D%CF%8C%CE%BC%CE%BF%CF%85_%CE%A0%CE%B5%CF%81%CE%AF_%CE%95%CF%80%CE%B9%CF%83%CE%AE%CE%BC%CE%B1%CE%BD%CF%83%CE%B7%CF%82_%CE%94%CF%8E%CF%81%CF%89%CE%BD_%CE%BA%CE%B1%CE%B9_%CE%B7_%CE%95%CE%BD%CE%AF%CF%83%CF%87%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%A1%CF%8D%CE%B8%CE%BC%CE%B9%CF%83%CE%B7%CF%82_%CF%84%CE%BF%CF%85_Stealth_Marketing\" title=\"\u0397 \u0391\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039d\u03cc\u03bc\u03bf\u03c5 \u03a0\u03b5\u03c1\u03af \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u0394\u03ce\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing\">\u0397 \u0391\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039d\u03cc\u03bc\u03bf\u03c5 \u03a0\u03b5\u03c1\u03af \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u0394\u03ce\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%A4%CE%B9_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CF%84%CE%BF_Stealth_Marketing\" title=\"\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Stealth Marketing\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Stealth Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%97_%CE%95%CE%BD%CE%AF%CF%83%CF%87%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%A1%CF%8D%CE%B8%CE%BC%CE%B9%CF%83%CE%B7%CF%82_%CF%84%CE%BF%CF%85_%CE%A3%CF%84%CE%AD%CE%BC%CE%B1_%CE%95%CF%80%CE%B9%CE%B2%CE%AC%CE%BB%CE%BB%CE%B5%CE%B9_%CF%84%CE%B7%CE%BD_%CE%A5%CF%80%CE%BF%CF%87%CF%81%CE%AD%CF%89%CF%83%CE%B7_%CE%A3%CE%B1%CF%86%CE%BF%CF%8D%CF%82_%CE%95%CF%80%CE%B9%CF%83%CE%AE%CE%BC%CE%B1%CE%BD%CF%83%CE%B7%CF%82_%CF%84%CF%89%CE%BD_%E2%80%9C%CE%94%CE%B9%CE%B1%CF%86%CE%B7%CE%BC%CE%AF%CF%83%CE%B5%CF%89%CE%BD%E2%80%9D\" title=\"\u0397 \u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03a3\u03c4\u03ad\u03bc\u03b1 \u0395\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03b7\u03bd \u03a5\u03c0\u03bf\u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03a3\u03b1\u03c6\u03bf\u03cd\u03c2 \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd &#8220;\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd&#8221;\">\u0397 \u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03a3\u03c4\u03ad\u03bc\u03b1 \u0395\u03c0\u03b9\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c4\u03b7\u03bd \u03a5\u03c0\u03bf\u03c7\u03c1\u03ad\u03c9\u03c3\u03b7 \u03a3\u03b1\u03c6\u03bf\u03cd\u03c2 \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd &#8220;\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd&#8221;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%94%CF%8D%CE%BF_%CF%80%CE%B1%CF%81%CE%B1%CE%B4%CE%B5%CE%AF%CE%B3%CE%BC%CE%B1%CF%84%CE%B1_%CE%B5%CE%BD%CF%84%CE%BF%CE%BB%CF%8E%CE%BD_%CE%BC%CE%AD%CF%84%CF%81%CF%89%CE%BD_%CE%BC%CE%B5%CF%84%CE%AC_%CF%84%CE%B7%CE%BD_%CE%B5%CE%BD%CE%AF%CF%83%CF%87%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CF%81%CF%8D%CE%B8%CE%BC%CE%B9%CF%83%CE%B7%CF%82_%CF%84%CE%BF%CF%85_Stealth_Marketing\" title=\"\u0394\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing\">\u0394\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%97_%CF%80%CE%B5%CF%81%CE%AF%CF%80%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%B5%CF%84%CE%B1%CE%B9%CF%81%CE%B5%CE%AF%CE%B1%CF%82_RIZAP_%CE%9A%CE%91\" title=\"\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 RIZAP \u039a.\u0391.\">\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 RIZAP \u039a.\u0391.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%97_%CE%A0%CE%B5%CF%81%CE%AF%CF%80%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%95%CF%84%CE%B1%CE%B9%CF%81%CE%B5%CE%AF%CE%B1%CF%82_Otsuka_Pharmaceutical_Co_Ltd\" title=\"\u0397 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 Otsuka Pharmaceutical Co., Ltd.\">\u0397 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 Otsuka Pharmaceutical Co., Ltd.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%A0%CE%BF%CE%B9%CE%BD%CE%AD%CF%82_%CE%B3%CE%B9%CE%B1_%CF%84%CE%B7%CE%BD_%CF%80%CE%B1%CF%81%CE%B1%CE%B2%CE%AF%CE%B1%CF%83%CE%B7_%CF%84%CF%89%CE%BD_%CE%BA%CE%B1%CE%BD%CE%BF%CE%BD%CE%B9%CF%83%CE%BC%CF%8E%CE%BD_%CE%B3%CE%B9%CE%B1_%CF%84%CE%B7%CE%BD_%CF%80%CE%B1%CF%81%CE%B1%CF%80%CE%BB%CE%B1%CE%BD%CE%B7%CF%84%CE%B9%CE%BA%CE%AE_%CE%B4%CE%B9%CE%B1%CF%86%CE%AE%CE%BC%CE%B9%CF%83%CE%B7_%CF%83%CF%8D%CE%BC%CF%86%CF%89%CE%BD%CE%B1_%CE%BC%CE%B5_%CF%84%CE%BF%CE%BD_%CE%99%CE%B1%CF%80%CF%89%CE%BD%CE%B9%CE%BA%CF%8C_%CE%9D%CF%8C%CE%BC%CE%BF_%CE%B3%CE%B9%CE%B1_%CF%84%CE%B7%CE%BD_%CE%95%CF%80%CE%B9%CF%83%CE%AE%CE%BC%CE%B1%CE%BD%CF%83%CE%B7_%CE%A0%CF%81%CE%BF%CF%8A%CF%8C%CE%BD%CF%84%CF%89%CE%BD\" title=\"\u03a0\u03bf\u03b9\u03bd\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc \u039d\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd\">\u03a0\u03bf\u03b9\u03bd\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc \u039d\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%A3%CE%B7%CE%BC%CE%B5%CE%AF%CE%B1_%CF%80%CF%81%CE%BF%CF%83%CE%BF%CF%87%CE%AE%CF%82_%CF%83%CF%84%CE%BF_Influencer_Marketing\" title=\"\u03a3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2 \u03c3\u03c4\u03bf Influencer Marketing\">\u03a3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2 \u03c3\u03c4\u03bf Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1_%CE%9F_%CE%AD%CE%BB%CE%B5%CE%B3%CF%87%CE%BF%CF%82_%CE%B1%CF%80%CF%8C_%CE%B4%CE%B9%CE%BA%CE%B7%CE%B3%CF%8C%CF%81%CE%BF_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CE%B1%CF%80%CE%B1%CF%81%CE%B1%CE%AF%CF%84%CE%B7%CF%84%CE%BF%CF%82_%CF%83%CF%84%CE%BF_Influencer_Marketing\" title=\"\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u039f \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ba\u03b7\u03b3\u03cc\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf Influencer Marketing\">\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u039f \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ba\u03b7\u03b3\u03cc\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf Influencer Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/el\/general-corporate\/influencer-stealth-marketing\/#%CE%9F%CE%B4%CE%B7%CE%B3%CE%AF%CE%B5%CF%82_%CE%B3%CE%B9%CE%B1_%CF%84%CE%B1_%CE%9C%CE%AD%CF%84%CF%81%CE%B1_%CE%B1%CF%80%CF%8C_%CF%84%CE%BF_%CE%94%CE%B9%CE%BA%CE%B7%CE%B3%CE%BF%CF%81%CE%B9%CE%BA%CF%8C_%CE%BC%CE%B1%CF%82_%CE%93%CF%81%CE%B1%CF%86%CE%B5%CE%AF%CE%BF\" title=\"\u039f\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u039c\u03ad\u03c4\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0394\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\">\u039f\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u039c\u03ad\u03c4\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0394\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%97_%CE%91%CE%BD%CE%B1%CE%B8%CE%B5%CF%8E%CF%81%CE%B7%CF%83%CE%B7_%CF%84%CE%BF%CF%85_%CE%9D%CF%8C%CE%BC%CE%BF%CF%85_%CE%A0%CE%B5%CF%81%CE%AF_%CE%95%CF%80%CE%B9%CF%83%CE%AE%CE%BC%CE%B1%CE%BD%CF%83%CE%B7%CF%82_%CE%94%CF%8E%CF%81%CF%89%CE%BD_%CE%BA%CE%B1%CE%B9_%CE%B7_%CE%95%CE%BD%CE%AF%CF%83%CF%87%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%A1%CF%8D%CE%B8%CE%BC%CE%B9%CF%83%CE%B7%CF%82_%CF%84%CE%BF%CF%85_Stealth_Marketing\"><\/span>\u0397 \u0391\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039d\u03cc\u03bc\u03bf\u03c5 \u03a0\u03b5\u03c1\u03af \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u0394\u03ce\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b7 \u0395\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03a1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd influencers \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd\u03c2, \u03c9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 &#8220;stealth marketing&#8221; (\u03c3\u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c6\u03b5\u03c1\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c9\u03c2 &#8220;\u03c3\u03c4\u03ad\u03bc\u03b1&#8221;) \u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2. \u0395\u03b4\u03ce \u03b8\u03b1 \u03b5\u03be\u03b7\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bc\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%B9_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CF%84%CE%BF_Stealth_Marketing\"><\/span>\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a4\u03bf stealth marketing (\u03c3\u03c4\u03bf \u03b5\u03be\u03ae\u03c2 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf &#8220;\u03c3\u03c4\u03ad\u03bc\u03b1&#8221;) \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03c1\u03cd\u03b2\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1, \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b9\u03ac\u03c3\u03b7\u03bc\u03bf\u03b9 \u03ae influencers \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c9\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03bf\u03b9 \u03c4\u03c1\u03af\u03c4\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03ae \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03ae \u03cc\u03c0\u03bf\u03c5 \u03b5\u03bc\u03c0\u03cc\u03c1\u03bf\u03b9 \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03c4\u03b1\u03bc\u03bf\u03b9\u03b2\u03ae \u03b1\u03c0\u03cc \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b9\u03c3\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c3\u03c7\u03cc\u03bb\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b5\u03bb\u03b8\u03cc\u03bd, \u03bf \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc\u03c2 \u039d\u03cc\u03bc\u03bf\u03c2 \u03a0\u03b5\u03c1\u03af \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u0394\u03ce\u03c1\u03c9\u03bd \u03b4\u03b5\u03bd \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c0\u03b5 \u03c4\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03ad\u03bc\u03b1 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03b1\u03bd\u03c4\u03b9\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03cd\u03c3\u03b5 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03ac\u03bd\u03b7\u03c3\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (\u03ac\u03c1\u03b8\u03c1\u03bf 5, \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf\u03c2 1) \u03ae \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03ac\u03bd\u03b7\u03c3\u03b7 \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 (\u03af\u03b4\u03b9\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf, \u03c0\u03b1\u03c1\u03ac\u03b3\u03c1\u03b1\u03c6\u03bf\u03c2 2). \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03bf, \u03b7 \u0399\u03b1\u03c0\u03c9\u03bd\u03af\u03b1 \u03b5\u03af\u03c7\u03b5 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\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03ae \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/li>\n\n\n\n<li>\u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd \u03b7 \u03b5\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7<\/li>\n<\/ol>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b8\u03b5\u03ce\u03c1\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u039d\u03cc\u03bc\u03bf\u03c5 \u03a0\u03b5\u03c1\u03af \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7\u03c2 \u0394\u03ce\u03c1\u03c9\u03bd \u03c4\u03bf\u03c5 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03a1\u03ad\u03b9\u03b2\u03b1 5 (2023), \u03c0\u03b1\u03c1\u03b1\u03ba\u03b1\u03bb\u03bf\u03cd\u03bc\u03b5 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf.<\/p>\n\n\n\n<p>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03cc \u0386\u03c1\u03b8\u03c1\u03bf: <a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">\u0391\u03c0\u03cc \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03a1\u03ad\u03b9\u03b2\u03b1 5 (2023) \u03b7 \u03a3\u03b1\u03c6\u03ae\u03c2 \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c4\u03c9\u03bd &#8220;\u0394\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd&#8221; \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03a5\u03c0\u03bf\u03c7\u03c1\u03b5\u03c9\u03c4\u03b9\u03ba\u03ae. \u0395\u03be\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u0395\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03bf\u03c5 \u03a3\u03c4\u03ad\u03bc\u03b1[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%94%CF%8D%CE%BF_%CF%80%CE%B1%CF%81%CE%B1%CE%B4%CE%B5%CE%AF%CE%B3%CE%BC%CE%B1%CF%84%CE%B1_%CE%B5%CE%BD%CF%84%CE%BF%CE%BB%CF%8E%CE%BD_%CE%BC%CE%AD%CF%84%CF%81%CF%89%CE%BD_%CE%BC%CE%B5%CF%84%CE%AC_%CF%84%CE%B7%CE%BD_%CE%B5%CE%BD%CE%AF%CF%83%CF%87%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CF%81%CF%8D%CE%B8%CE%BC%CE%B9%CF%83%CE%B7%CF%82_%CF%84%CE%BF%CF%85_Stealth_Marketing\"><\/span>\u0394\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/6039015d81e4faef9fc9d1ee1a9e2b69.jpg\" alt=\"\u0394\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing\" class=\"wp-image-118862\" \/><\/figure>\n\n\n\n<p>\u0395\u03b4\u03ce \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b5\u03be\u03ad\u03b4\u03c9\u03c3\u03b5 \u03b7 \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 Stealth Marketing \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 5\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 Reiwa (2023). \u039a\u03b1\u03b9 \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 influencers \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%97_%CF%80%CE%B5%CF%81%CE%AF%CF%80%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%B5%CF%84%CE%B1%CE%B9%CF%81%CE%B5%CE%AF%CE%B1%CF%82_RIZAP_%CE%9A%CE%91\"><\/span>\u0397 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 RIZAP \u039a.\u0391.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u03a3\u03c4\u03b9\u03c2 9 \u0391\u03c5\u03b3\u03bf\u03cd\u03c3\u03c4\u03bf\u03c5 \u03c4\u03bf\u03c5 2022 (\u03a1\u03ad\u03b9\u03b2\u03b1 6), \u03b7 \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b5\u03c0\u03ad\u03b2\u03b1\u03bb\u03b5 \u03b4\u03b9\u03bf\u03b9\u03ba\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 RIZAP \u039a.\u0391., \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf &#8220;chocoZAP&#8221;, \u03b4\u03b9\u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03ba\u03b1\u03bd\u03b1\u03bd \u03bf\u03b9 influencers \u03c3\u03c4\u03bf &#8220;Instagram&#8221; \u03bc\u03b5 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c9\u03c2 \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd, \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03ba\u03b1\u03b8\u03b9\u03c3\u03c4\u03bf\u03cd\u03c3\u03b5 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf, \u03c0\u03b1\u03c1\u03b1\u03b2\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (stealth marketing).<\/p>\n\n\n\n<p>\u039f\u03b9 influencers \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b1\u03bd \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2 \u03c3\u03c4\u03bf &#8220;Instagram&#8221;:<\/p>\n\n\n\n<ul>\n<li>&#8220;\u0395\u03c0\u03b5\u03b9\u03b4\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bd\u03bf\u03b9\u03c7\u03c4\u03cc 24 \u03ce\u03c1\u03b5\u03c2 \u03c4\u03bf 24\u03c9\u03c1\u03bf&#8221;<\/li>\n\n\n\n<li>&#8220;\u039a\u03b1\u03bb\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03c9\u03af, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03ba\u03b5\u03bd\u03ac \u03c4\u03b7\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac\u03c2, \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c4\u03bf \u03b2\u03c1\u03ac\u03b4\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c4\u03ac\u03be\u03b5\u03b9&#8221;<\/li>\n\n\n\n<li>&#8220;\u039c\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03b3\u03ba\u03c5\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7, \u03b7 \u03ba\u03bf\u03b9\u03bb\u03b9\u03ac \u03bc\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03b8\u03cc\u03bb\u03bf\u03c5 \u03c7\u03b1\u03bb\u03b1\u03c1\u03ce\u03c3\u03b5\u03b9, \u03c4\u03b7\u03bd \u03ad\u03c7\u03c9 \u03b3\u03c5\u03bc\u03bd\u03ac\u03c3\u03b5\u03b9 \u03c3\u03ba\u03bb\u03b7\u03c1\u03ac! \u03c7\u03b1\u03c7\u03b1&#8221; \u03ba.\u03ac.<\/li>\n<\/ul>\n\n\n\n<p>\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 RIZAP \u039a.\u0391. \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03bf\u03c5 &#8220;chocoZAP&#8221; \u03c9\u03c2 &#8220;\u03a6\u03c9\u03bd\u03ad\u03c2 \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd&#8221; \u03ba\u03b1\u03b9 &#8220;\u0398\u03ad\u03bc\u03b1 \u03c3\u03c5\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 SNS! \u03a3\u03c5\u03bd\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03b5\u03c2 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2&#8221;, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b1\u03bd \u03bc\u03b5 \u03b1\u03af\u03c4\u03b7\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p>\u0391\u03c0\u03cc \u03c4\u03bf \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c9\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03c9\u03bd \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03c3\u03b1\u03c6\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c3\u03c4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c4\u03ac\u03be\u03b5\u03b9\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03c0\u03bb\u03b1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (stealth marketing notification).<\/p>\n\n\n\n<p>\u03a0\u03b7\u03b3\u03ae: <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/038980\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd | \u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae \u03bc\u03ad\u03c4\u03c1\u03c9\u03bd \u03b2\u03ac\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5 \u03bd\u03cc\u03bc\u03bf\u03c5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03af\u03b4\u03b5\u03b9\u03be\u03b7 \u03b4\u03ce\u03c1\u03c9\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 RIZAP \u039a.\u0391.[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%97_%CE%A0%CE%B5%CF%81%CE%AF%CF%80%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%95%CF%84%CE%B1%CE%B9%CF%81%CE%B5%CE%AF%CE%B1%CF%82_Otsuka_Pharmaceutical_Co_Ltd\"><\/span>\u0397 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 Otsuka Pharmaceutical Co., Ltd.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/4a6ed9507f0a62e84cde9841ac305e9c.jpg\" alt=\"\u0397 \u03a0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 Otsuka Pharmaceutical Co., Ltd.\" class=\"wp-image-118860\" \/><\/figure>\n\n\n\n<p>\u03a3\u03c4\u03b9\u03c2 13 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 \u03c4\u03bf\u03c5 2024 (\u0388\u03c4\u03bf\u03c2 Reiwa 6), \u03b7 \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03b5\u03c0\u03ad\u03b2\u03b1\u03bb\u03b5 \u03b4\u03b9\u03bf\u03b9\u03ba\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 Otsuka Pharmaceutical Co., Ltd., \u03ba\u03c1\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b1\u03c0\u03cc influencers \u03c3\u03c4\u03bf Instagram, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03b5\u03af\u03c7\u03b5 \u03b1\u03bd\u03b1\u03c1\u03c4\u03b7\u03b8\u03b5\u03af \u03ba\u03b1\u03c4\u03cc\u03c0\u03b9\u03bd \u03b1\u03b9\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c0\u03b1\u03c1\u03b1\u03b2\u03af\u03b1\u03b6\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 (stealth marketing) \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2.<\/p>\n\n\n\n<p>\u039f\u03b9 influencers \u03c0\u03bf\u03c5 \u03b5\u03af\u03c7\u03b1\u03bd \u03b1\u03bd\u03b1\u03bb\u03ac\u03b2\u03b5\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b1\u03bd \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2 \u03c3\u03c4\u03bf Instagram:<\/p>\n\n\n\n<ul>\n<li>&#8220;\u0398\u03ad\u03bb\u03c9 \u03bd\u03b1 \u03b6\u03c9 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1 \u03bc\u03b5 \u03b5\u03bd\u03b8\u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03bc\u03cc, \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03ac\u03bd\u03bf\u03bc\u03b1\u03b9 \u03cc\u03c4\u03b9 &#8216;\u03c4\u03bf \u03c4\u03ce\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf&#8217;, \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1!&#8221;<\/li>\n\n\n\n<li>&#8220;\u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03af\u03b1 \u03bc\u03b5 \u03b1\u03c5\u03c3\u03c4\u03b7\u03c1\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03cd\u03bb\u03b7 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae!! \u038c\u03c4\u03b1\u03bd \u03c0\u03c1\u03cc\u03ba\u03b5\u03b9\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03b5\u03b9 \u03c3\u03c4\u03bf \u03c3\u03ce\u03bc\u03b1 \u03bc\u03b1\u03c2, \u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03c1\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1!&#8221;<\/li>\n\n\n\n<li>&#8220;\u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03c4\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03c8\u03bf\u03c5\u03bb\u03ce\u03bd \u03b1\u03bd\u03ac \u03b7\u03bc\u03ad\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae \u03ba\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03b2\u03bf\u03bb\u03b9\u03ba\u03ae!&#8221;<\/li>\n<\/ul>\n\n\n\n<p>\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03cc\u03c4\u03b9 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\u039d\u03cc\u03bc\u03bf\u03c5).<\/p>\n\n\n\n<p>\u038c\u03c4\u03b1\u03bd \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03ad\u03c7\u03b5\u03b9 \u03bb\u03ac\u03b2\u03b5\u03b9 \u03b5\u03bd\u03c4\u03bf\u03bb\u03ae \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7\u03c2, \u03b1\u03c5\u03c4\u03cc \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bb\u03ac\u03c8\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2. \u038c\u03c0\u03c9\u03c2 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b1\u03bc\u03b5, \u03b7 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b5\u03c6\u03b7\u03bc\u03b5\u03c1\u03af\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03bf\u03b2\u03b1\u03c1\u03ad\u03c2 \u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b5\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03ba\u03b1\u03bb\u03ad\u03c3\u03b5\u03b9 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b6\u03b7\u03bc\u03b9\u03ac \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<p>\u03a3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03c9\u03bd \u03b5\u03bd\u03c4\u03bf\u03bb\u03ce\u03bd \u03b4\u03b9\u03cc\u03c1\u03b8\u03c9\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03b4\u03cd\u03bf \u03b1\u03c5\u03c4\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c4\u03b1 \u03b5\u03be\u03ae\u03c2 \u03c4\u03c1\u03af\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1:<\/p>\n\n\n\n<ul>\n<li>\u039d\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b2\u03b9\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03bf\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc \u039d\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03bf\u03c5\u03bd \u03cc\u03c4\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b8\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03cc \u03b5\u03c5\u03c1\u03ad\u03c9\u03c2.<\/li>\n\n\n\n<li>\u039d\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03bc\u03ad\u03c4\u03c1\u03b1 \u03c0\u03c1\u03cc\u03bb\u03b7\u03c8\u03b7\u03c2 \u03b5\u03c0\u03b1\u03bd\u03ac\u03bb\u03b7\u03c8\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c1\u03b3\u03b1\u03b6\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2.<\/li>\n\n\n\n<li>\u039d\u03b1 \u03b4\u03b5\u03c3\u03bc\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03cc\u03c4\u03b9 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03bc\u03ad\u03bb\u03bb\u03bf\u03bd.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%A3%CE%B7%CE%BC%CE%B5%CE%AF%CE%B1_%CF%80%CF%81%CE%BF%CF%83%CE%BF%CF%87%CE%AE%CF%82_%CF%83%CF%84%CE%BF_Influencer_Marketing\"><\/span>\u03a3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae\u03c2 \u03c3\u03c4\u03bf Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a4\u03b1 \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03bf\u03c5\u03bc\u03b5 \u03b5\u03b4\u03ce \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03ba\u03c1\u03bf\u03cd\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c3\u03ae\u03bc\u03b1\u03bd\u03c3\u03b7 \u03c3\u03c4\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03c0\u03bf\u03c5 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af influencers. \u03a3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2, \u03bf\u03b9 influencers \u03b5\u03af\u03c7\u03b1\u03bd \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03ae\u03c4\u03b1\u03bd \u00ab\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2\u00bb, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03b5 \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1.<\/p>\n\n\n\n<p>\u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03cc\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03c9\u03bd influencers \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c4\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf\u03bd \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b1\u03c2 \u03c3\u03b1\u03bd \u03bd\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b1\u03bd\u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03c1\u03af\u03c4\u03c9\u03bd, \u03b7 \u03c0\u03c1\u03b1\u03ba\u03c4\u03b9\u03ba\u03ae \u03b1\u03c5\u03c4\u03ae \u03ba\u03c1\u03af\u03b8\u03b7\u03ba\u03b5 \u03c9\u03c2 \u03b4\u03c5\u03c3\u03b4\u03b9\u03ac\u03ba\u03c1\u03b9\u03c4\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ad\u03c2 \u03c9\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c3\u03cd\u03c1\u03b8\u03b7\u03ba\u03b5 \u03bc\u03ad\u03c4\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03c9\u03c2 stealth marketing.<\/p>\n\n\n\n<p>\u039c\u03b5 \u03ac\u03bb\u03bb\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03b1\u03c2, \u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b1\u03c1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b6\u03b7\u03c4\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b4\u03af\u03ba\u03c4\u03c5\u03b1 \u03c9\u03c2 \u00ab\u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03c3\u03b5\u03b9\u03c2\u00bb \u03c3\u03b1\u03bd \u03b1\u03c0\u03cc\u03c8\u03b5\u03b9\u03c2 \u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03b8\u03b5\u03c9\u03c1\u03b5\u03af\u03c4\u03b1\u03b9 stealth marketing.<\/p>\n\n\n\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c2 \u03b5\u03bd\u03ae\u03bc\u03b5\u03c1\u03bf\u03b9 \u03bf\u03b9 \u03c5\u03c0\u03b5\u03cd\u03b8\u03c5\u03bd\u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u039d\u03cc\u03bc\u03bf \u03a0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7\u03c2 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u03a3\u03c5\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03c3\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ce\u03bd \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ae \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03ba\u03c0\u03b1\u03b9\u03b4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03b5\u03bc\u03b9\u03bd\u03b1\u03c1\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%A3%CF%85%CE%BC%CF%80%CE%AD%CF%81%CE%B1%CF%83%CE%BC%CE%B1_%CE%9F_%CE%AD%CE%BB%CE%B5%CE%B3%CF%87%CE%BF%CF%82_%CE%B1%CF%80%CF%8C_%CE%B4%CE%B9%CE%BA%CE%B7%CE%B3%CF%8C%CF%81%CE%BF_%CE%B5%CE%AF%CE%BD%CE%B1%CE%B9_%CE%B1%CF%80%CE%B1%CF%81%CE%B1%CE%AF%CF%84%CE%B7%CF%84%CE%BF%CF%82_%CF%83%CF%84%CE%BF_Influencer_Marketing\"><\/span>\u03a3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1: \u039f \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ba\u03b7\u03b3\u03cc\u03c1\u03bf \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf\u03c2 \u03c3\u03c4\u03bf Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 stealth marketing, \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b7\u03c2 \u03bd\u03bf\u03bc\u03bf\u03b8\u03b5\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03bd \u039f\u03ba\u03c4\u03ce\u03b2\u03c1\u03b9\u03bf \u03c4\u03bf\u03c5 5\u03bf\u03c5 \u03ad\u03c4\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ae\u03c2 Reiwa (2023), \u03ad\u03c7\u03bf\u03c5\u03bd \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03b1\u03c6\u03b5\u03af \u03c0\u03b5\u03c1\u03b9\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03b2\u03bf\u03bb\u03ae\u03c2 \u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03c9\u03bd \u03cc\u03c0\u03c9\u03c2 \u03bf\u03b9 \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9. \u0395\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf influencer marketing, \u03b7 \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b9\u03b2\u03ac\u03bb\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03b4\u03ad\u03ba\u03b1 \u03ba\u03c5\u03c1\u03ce\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd &#8220;\u039d\u03bf. 1 \u03c3\u03b5 \u03b9\u03ba\u03b1\u03bd\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7&#8221; \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b1\u03c1\u03cc\u03bc\u03bf\u03b9\u03b5\u03c2, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03b7.<\/p>\n\n\n\n<p>\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bd \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b1 \u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bc\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c1\u03cd\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03bf\u03c5 stealth marketing. \u039a\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03af\u03c4\u03b7\u03c4\u03bf \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bf \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b1\u03c0\u03cc \u03b4\u03b9\u03ba\u03b7\u03b3\u03cc\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc \u039d\u03cc\u03bc\u03bf \u03a0\u03b1\u03c1\u03bf\u03c7\u03ae\u03c2 \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf \u03c3\u03c4\u03ac\u03b4\u03b9\u03bf \u03c4\u03bf\u03c5 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03bf\u03cd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%CE%9F%CE%B4%CE%B7%CE%B3%CE%AF%CE%B5%CF%82_%CE%B3%CE%B9%CE%B1_%CF%84%CE%B1_%CE%9C%CE%AD%CF%84%CF%81%CE%B1_%CE%B1%CF%80%CF%8C_%CF%84%CE%BF_%CE%94%CE%B9%CE%BA%CE%B7%CE%B3%CE%BF%CF%81%CE%B9%CE%BA%CF%8C_%CE%BC%CE%B1%CF%82_%CE%93%CF%81%CE%B1%CF%86%CE%B5%CE%AF%CE%BF\"><\/span>\u039f\u03b4\u03b7\u03b3\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u039c\u03ad\u03c4\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf \u0394\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03cc \u03bc\u03b1\u03c2 \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u03a4\u03bf \u0394\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03cc \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf Monolith \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03b5\u03b9 \u03c0\u03bb\u03bf\u03cd\u03c3\u03b9\u03b1 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03bc\u03ad\u03b1 \u03c4\u03b7\u03c2 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\u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b6\u03ae\u03c4\u03b7\u03bc\u03b1, \u03ba\u03b1\u03b9 \u03b7 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2. \u03a4\u03bf \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03bc\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03bf \u03bd\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd (landing pages), \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bf\u03b4\u03b7\u03b3\u03b9\u03ce\u03bd, \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03ba\u03b9\u03bb\u03af\u03b1 \u03c4\u03c9\u03bd \u03bd\u03bf\u03bc\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03bd\u03bf\u03bd\u03b9\u03c3\u03bc\u03ce\u03bd. \u03a0\u03b1\u03c1\u03b1\u03ba\u03b1\u03bb\u03bf\u03cd\u03bc\u03b5 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ac\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03ad\u03c1\u03b5\u03b9\u03b5\u03c2.<\/p>\n\n\n\n<p>\u03a4\u03bf\u03bc\u03b5\u03af\u03c2 \u03b5\u03be\u03b5\u03b9\u03b4\u03af\u03ba\u03b5\u03c5\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u0394\u03b9\u03ba\u03b7\u03b3\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd \u0393\u03c1\u03b1\u03c6\u03b5\u03af\u03bf\u03c5 Monolith: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">\u039d\u03bf\u03bc\u03b9\u03ba\u03cc\u03c2 \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf\u03c2 \u03ac\u03c1\u03b8\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03b5\u03bb\u03af\u03b4\u03c9\u03bd \u03c0\u03c1\u03bf\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u0399\u03b1\u03c0\u03c9\u03bd\u03b9\u03ba\u03cc \u039d\u03cc\u03bc\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03a6\u03ac\u03c1\u03bc\u03b1\u03ba\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u0399\u03b1\u03c4\u03c1\u03b9\u03ba\u03ad\u03c2 \u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03ad\u03c2 \u03ba.\u03ac.[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u03a3\u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c0\u03bb\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd 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