When posting content such as advertisements, information provision, reviews, and personal experiences related to hospitals, clinics, and medical offices on the web, the issue that arises is the legal regulation concerning medical advertising.<\/p>\n\n\n\n
Such medical advertisements are subject to strict advertising regulations under the Japanese Medical Practitioners Act and the Japanese Medical Advertising Guidelines.<\/strong> Furthermore, these advertising regulations are quite complex and difficult to understand.<\/p>\n\n\n\n For example, “testimonial advertising” is prohibited, but it is not prohibited for a patient to write a diary on their own blog, saying,<\/p>\n\n\n\n “I received treatment for XX at XX clinic and it was very good.”<\/p>\n\n\n\n There is a wide range of content that can be published on the internet and that could potentially have a certain advertising effect for a clinic.<\/p>\n\n\n\n One of the reasons why the Japanese Medical Practitioners Act and the Japanese Medical Advertising Guidelines are difficult is because it is necessary to understand how to judge the legality for each of these “wide-ranging patterns”.<\/strong><\/p>\n\n\n\n However, by using the flowchart below, it should be possible to understand the basic aspects.<\/p>\n\n\n\n