One scenario where a trademark license becomes necessary is when the name you’ve conceived for a new brand is already registered by another company.<\/p>\n\n\n\n
While it’s simple to think of a trademark license in this case as merely ‘borrowing a name’, the story changes when it becomes the name of a brand.<\/p>\n\n\n\n
A brand’s trademark is not just a string of personalitys or a design, but a ‘proof of legitimacy of the brand’s product’. Therefore, consumers are willing to purchase products bearing that trademark at a higher price than similar products.<\/p>\n\n\n\n
As such, when licensing a brand’s trademark, the brand must demand the licensee to manufacture products suitable for the brand and display the trademark appropriately.<\/p>\n\n\n\n
In this article, we will explain the key points that the licensor, the brand side, must know in a ‘trademark license agreement’ in brand licensing, which is different from a general trademark license.<\/p>\n\n\n\n