Advertisements promoting medical institutions such as hospitals and clinics are subject to regulations under the Japanese Medical Practitioners’ Act (\u533b\u7642\u6cd5) and the Japanese Medical Advertising Guidelines (\u533b\u7642\u5e83\u544a\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3). In particular, the Medical Advertising Guidelines specify prohibited matters in detail, in addition to the explicit provisions of the Medical Practitioners’ Act. When posting medical advertisements, it is essential to check both of these sources.<\/p>\n\n\n\n
However, many may find it challenging to understand what types of advertisements are illegal, even after reading the guidelines provided by the Ministry of Health, Labour and Welfare (\u539a\u751f\u52b4\u50cd\u7701).<\/p>\n\n\n\n
In this article, based on the case study book from the Ministry of Health, Labour and Welfare, we will introduce an overview of the regulations concerning medical advertising and specific examples of what constitutes illegal advertising. We will provide a detailed explanation of the prohibited matters set out in the guidelines and the points to be mindful of when placing advertisements, so please use this as a reference.<\/p>\n\n\n\n