Amazon Japan (Amazon.co.jp) has established itself as a critical social infrastructure that supports business continuity, transcending the role of a mere online marketplace. According to a survey by the Ministry of Economy, Trade and Industry, the BtoC-EC market size in Japan exceeds 26 trillion yen, and the authority to sell on such a central platform is literally a lifeline for modern businesses.<\/p>\n\n\n\n
However, behind this convenience, there has been a sharp increase in cases where the “Brand Registry” system, intended to protect intellectual property rights, is being misused as a means to eliminate competitors through “false infringement claims.” Notably, Amazon’s new policy, which came into full effect on July 23, 2024, explicitly states that strict measures, including account suspension, will be taken against repeated violations, exposing sellers to unprecedented legal risks.<\/p>\n\n\n\n
The exercise of trademark rights is inherently a legitimate right protected by law. However, if based on false facts, it can constitute a serious illegal act under Japanese law, potentially amounting to acts of defamation under the Unfair Competition Prevention Act or obstruction of business by deception under the Penal Code. This article explains the legal practices for account protection based on records of actual false claim incidents.<\/p>\n\n\n\n
For more detailed information on false intellectual property infringement claims on Amazon Japan, please refer to the following article.<\/p>\n\n\n