{"id":59629,"date":"2023-10-05T13:13:57","date_gmt":"2023-10-05T04:13:57","guid":{"rendered":"https:\/\/monolith.law\/ko\/?p=59629"},"modified":"2023-11-08T17:37:23","modified_gmt":"2023-11-08T08:37:23","slug":"media-trust-purpose-trend","status":"publish","type":"post","link":"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend","title":{"rendered":"\uc5b4\ub5a4 \ubbf8\ub514\uc5b4\uc758 \uc2e0\ub8b0\ub3c4\uac00 \uac00\uc7a5 \ub192\uc740\uac00? \ubaa9\uc801\ubcc4, \ubbf8\ub514\uc5b4\uc758 \uc774\uc6a9\ud604\ud669\uc744 \uc124\uba85"},"content":{"rendered":"\n<p>\u300c\uc778\ud130\ub137 \uc0ac\uc6a9\uc2dc\uac04\uc774 TV \uc2dc\uccad\uc2dc\uac04\uc744 \ucc98\uc74c\uc73c\ub85c \ucd08\uacfc: \ubbf8\ub514\uc5b4 \uc0ac\uc6a9\ud604\ud669 \uc124\uba85\u300d\uc5d0\uc11c\ub294 \uc77c\ubcf8 \ud1b5\uc2e0\uc815\ucc45\uc5f0\uad6c\uc18c(\uc815\ubcf4\ud1b5\uc2e0\uc815\ucc45\uc5f0\uad6c\uc18c)\uac00 2021\ub144 8\uc6d4 25\uc77c(2021\ub144)\uc5d0 \ubc1c\ud45c\ud55c \u300c2020\ub144\ud310 \uc815\ubcf4\ud1b5\uc2e0\ubbf8\ub514\uc5b4\uc758 \uc0ac\uc6a9\uc2dc\uac04\uacfc \uc815\ubcf4\ud589\ub3d9\uc5d0 \uad00\ud55c \uc870\uc0ac\ubcf4\uace0\uc11c\u300d\uc758 \uc81c5\uc7a5 \uc911 &#8216;\uc8fc\uc694 \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc11c\ube44\uc2a4\/\uc571 \ub4f1\uc758 \uc774\uc6a9\ub960&#8217;\uae4c\uc9c0\uc758 \uac1c\uc694\ub97c \uc124\uba85\ud558\uc600\uc2b5\ub2c8\ub2e4. \ubcf8 \uae30\uc0ac\uc5d0\uc11c\ub294 \uac19\uc740 \uc81c5\uc7a5\uc758 &#8216;\ub3d9\uc601\uc0c1 \uacf5\uc720\u00b7\ubc30\ud3ec \uc11c\ube44\uc2a4 \ub4f1\uc758 \uc774\uc6a9\ub960 \ub4f1&#8217; \uc774\ud6c4\uc758 \uac1c\uc694\uc5d0 \ub300\ud574 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EB%8F%99%EC%98%81%EC%83%81_%EA%B3%B5%EC%9C%A0_%EB%B0%8F_%EC%8A%A4%ED%8A%B8%EB%A6%AC%EB%B0%8D_%EC%84%9C%EB%B9%84%EC%8A%A4_%EC%9D%B4%EC%9A%A9%EB%A5%A0_%EB%93%B1\" title=\"\ub3d9\uc601\uc0c1 \uacf5\uc720 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc774\uc6a9\ub960 \ub4f1\">\ub3d9\uc601\uc0c1 \uacf5\uc720 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc774\uc6a9\ub960 \ub4f1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EB%AA%A9%EC%A0%81%EB%B3%84_%EC%9D%B4%EC%9A%A9_%EB%AF%B8%EB%94%94%EC%96%B4\" title=\"\ubaa9\uc801\ubcc4 \uc774\uc6a9 \ubbf8\ub514\uc5b4\">\ubaa9\uc801\ubcc4 \uc774\uc6a9 \ubbf8\ub514\uc5b4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EC%A4%91%EC%9A%94%EC%84%B1%EA%B3%BC_%EC%8B%A0%EB%A2%B0%EC%84%B1\" title=\"\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uacfc \uc2e0\ub8b0\uc131\">\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uacfc \uc2e0\ub8b0\uc131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EC%8B%A0%EC%A2%85_%EC%BD%94%EB%A1%9C%EB%82%98%EB%B0%94%EC%9D%B4%EB%9F%AC%EC%8A%A4%EC%99%80_%ED%95%A8%EA%BB%98%ED%95%98%EB%8A%94_%EC%9E%AC%ED%83%9D_%EC%8B%9C%EA%B0%84%EC%9D%98_%EB%B3%80%ED%99%94\" title=\"\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc640 \ud568\uaed8\ud558\ub294 \uc7ac\ud0dd \uc2dc\uac04\uc758 \ubcc0\ud654\">\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc640 \ud568\uaed8\ud558\ub294 \uc7ac\ud0dd \uc2dc\uac04\uc758 \ubcc0\ud654<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EC%9A%94%EC%95%BD\" title=\"\uc694\uc57d\">\uc694\uc57d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/media-trust-purpose-trend\/#%EB%8B%B9%EC%82%AC%EC%9D%98_%EB%8C%80%EC%B1%85_%EC%95%88%EB%82%B4\" title=\"\ub2f9\uc0ac\uc758 \ub300\ucc45 \uc548\ub0b4\">\ub2f9\uc0ac\uc758 \ub300\ucc45 \uc548\ub0b4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%8F%99%EC%98%81%EC%83%81_%EA%B3%B5%EC%9C%A0_%EB%B0%8F_%EC%8A%A4%ED%8A%B8%EB%A6%AC%EB%B0%8D_%EC%84%9C%EB%B9%84%EC%8A%A4_%EC%9D%B4%EC%9A%A9%EB%A5%A0_%EB%93%B1\"><\/span>\ub3d9\uc601\uc0c1 \uacf5\uc720 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc774\uc6a9\ub960 \ub4f1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc81c5\uc7a5 &#8216;\ub3d9\uc601\uc0c1 \uacf5\uc720 \ubc0f \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4 \uc774\uc6a9\ub960 \ub4f1&#8217;\uc5d0\uc11c\ub294<\/p>\n\n\n\n<ul>\n<li><strong>\ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c &#8216;\uc628\ub514\ub9e8\ub4dc\ud615 \ub3d9\uc601\uc0c1 \uacf5\uc720 \uc11c\ube44\uc2a4&#8217;\uc758 \uc774\uc6a9\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud669\uc774 \uc9c0\uc18d\ub418\uace0 \uc788\uc73c\uba70, \uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c \ucc98\uc74c\uc73c\ub85c 80%\ub97c \ucd08\uacfc<\/strong>\ud558\uc600\uace0, \uc5f0\ub839\ub300\ubcc4\ub85c \ubcf4\uba74, <strong>10\ub300\uc5d0\uc11c 40\ub300\uc5d0\uc11c &#8216;\uc628\ub514\ub9e8\ub4dc\ud615 \ub3d9\uc601\uc0c1 \uacf5\uc720 \uc11c\ube44\uc2a4&#8217;\uc758 \uc774\uc6a9\ub960\uc740 90%\ub97c \ucd08\uacfc<\/strong><\/li>\n\n\n\n<li><strong>&#8216;\uc628\ub514\ub9e8\ub4dc\ud615 \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4&#8217;\uc758 \uc774\uc6a9\ub960\uc740 \ubaa8\ub4e0 \uc5f0\ub839\ub300, \uac01 \uc5f0\ub839\ub300\uc5d0\uc11c \uc99d\uac00\ud558\uc600\uace0, 10\ub300\uc5d0\uc11c 30\ub300\uc758 \uc774\uc6a9\ub960\uc740 50%\ub97c \ucd08\uacfc<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc6a9\ub960\uc744 \ubcf4\uba74, \uadf8\ub3d9\uc548\uc758 \uc870\uc0ac\uc640 \ube44\uc2b7\ud558\uac8c, \uc628\ub514\ub9e8\ub4dc\ud615 \ub3d9\uc601\uc0c1 \uacf5\uc720\uc11c\ube44\uc2a4(YouTube \ub4f1)\uac00 \ub192\uc740 \uc810\uc720\uc728\uc744 \ubcf4\uc785\ub2c8\ub2e4. \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc758 \uc774\uc6a9\ub960\uc740 85.4%\ub85c \ucc98\uc74c\uc73c\ub85c 8\ud560\uc744 \ub118\uc5c8\uc2b5\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\ub85c \ub9ce\uc740 \uac83\uc740 \uc628\ub514\ub9e8\ub4dc\ud615 \ub3d9\uc601\uc0c1 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4(Netflix, Hulu \ub4f1)\ub85c 46.3%, \uc138 \ubc88\uc9f8\ub294 \uc628\ub514\ub9e8\ub4dc\ud615 \ubc29\uc1a1 \ud504\ub85c\uadf8\ub7a8 \uc2a4\ud2b8\ub9ac\ubc0d \uc11c\ube44\uc2a4(Japanese NHK On Demand, Japanese TVer \ub4f1)\ub85c 22.2%\uc785\ub2c8\ub2e4. \uc720\ub8cc \ub2e4\ucc44\ub110 \ubc29\uc1a1 \uc11c\ube44\uc2a4(Japanese WOWOW, Japanese SKY PerfecTV!, \ucf00\uc774\ube14 TV \ub4f1)\uc758 \uc774\uc6a9\ub960\uc740 \uc544\uc9c1 13.1%\uc774\uc9c0\ub9cc, \uc774\ub294 50\ub300 18.8%, 60\ub300 22.0%\uc5d0 \ube44\ud574, 10\ub300 5.8%, 20\ub300 7.5%\uc778 \uc80a\uc740 \uc138\ub300\uac00 \ub0ae\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. WOWOW\uc758 \uc6d4\uac04 \uc2dc\uccad\ub8cc 2530\uc5d4(\uc138\uae08 \ud3ec\ud568)\uc740 10\ub300\ub098 20\ub300\uac00 \uc2a4\uc2a4\ub85c \ubd80\ub2f4\ud558\uae30\uc5d0\ub294 \ub192\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c \uc11c\ube44\uc2a4\ubcc4 \uc774\uc6a9\ub960\uc740 <strong>YouTube\uac00 \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 85.2%\ub85c \uac00\uc7a5 \ub9ce\uace0, 10\ub300 96.5%, 20\ub300 97.2%\ub85c, 50\ub300\uc5d0\uc11c\ub3c4 81.2%<\/strong>\uc785\ub2c8\ub2e4. \ub450 \ubc88\uc9f8\ub85c \ub9ce\uc740 \uac83\uc740 Amazon Prime Video\ub85c \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 29.7%, \ud2b9\ud788 20\ub300\uc5d0\uc11c\ub294 41.8%, 30\ub300\uc5d0\uc11c\ub294 41.6%\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>ABEMA\uac00 10\ub300\uc5d0\uc11c 25.4%\ub85c \uc0c1\ub2f9\ud788 \uc99d\uac00\ud558\uc600\uc9c0\ub9cc, GYAO!, U-NEXT, Hulu\ub3c4 \uc55e\uc73c\ub85c \uc5b4\ub290 \uc815\ub3c4\uae4c\uc9c0 \uc99d\uac00\ud560\uc9c0 \uad00\uc2ec\uc774 \ubaa8\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-3.jpg\" alt=\"\" class=\"wp-image-41814\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%AA%A9%EC%A0%81%EB%B3%84_%EC%9D%B4%EC%9A%A9_%EB%AF%B8%EB%94%94%EC%96%B4\"><\/span>\ubaa9\uc801\ubcc4 \uc774\uc6a9 \ubbf8\ub514\uc5b4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc81c6\uc7a5\uc740 \ubaa9\uc801\ubcc4 \uc774\uc6a9 \ubbf8\ub514\uc5b4\ub85c, &#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc744 \ube60\ub974\uac8c \uc54c\uc544\ubcf4\uae30&#8217;, &#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \uc5bb\uae30&#8217;, &#8216;\ucde8\ubbf8\u00b7\uc624\ub77d\uc5d0 \uad00\ud55c \uc815\ubcf4 \uc5bb\uae30&#8217;\ub77c\ub294 \uc138 \uac00\uc9c0 \ubaa9\uc801\uc5d0\uc11c \uc870\uc0ac\ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574, TV, \ub77c\ub514\uc624, \uc2e0\ubb38, \uc7a1\uc9c0, \ucc45, \uc778\ud130\ub137, \uae30\ud0c0 \uc5b4\ub5a4 \uac83\uc744 \uc774\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc870\uc0ac\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><strong>&#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc744 \ube60\ub974\uac8c \uc54c\uc544\ubcf4\uae30&#8217; \uc704\ud574\uc11c\ub294, 10\ub300\uc5d0\uc11c 40\ub300\uae4c\uc9c0\ub294 &#8216;\uc778\ud130\ub137&#8217;\uc744, 50\ub300\uc640 60\ub300\ub294 &#8216;TV&#8217;\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9<\/strong><\/li>\n\n\n\n<li>&#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574\uc11c\ub294, 20\ub300\ub97c \uc81c\uc678\ud55c \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c &#8216;TV&#8217;\ub97c \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\uba70, <strong>&#8216;\uc2e0\ubb38&#8217;\uc740 \uc5f0\ub839\uc774 \ub192\uc544\uc9c8\uc218\ub85d \uc774\uc6a9 \ube44\uc728\uc774 \ub192\uc544\uc9c0\uba70, 50\ub300\uc640 60\ub300\uc5d0\uc11c\ub294 &#8216;\uc778\ud130\ub137&#8217;\uc744 \ub2a5\uac00\ud558\ub294 \uc218\uc900<\/strong><\/li>\n\n\n\n<li><strong>&#8216;\ucde8\ubbf8\u00b7\uc624\ub77d\uc5d0 \uad00\ud55c \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574\uc11c\ub294, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c &#8216;\uc778\ud130\ub137&#8217;\uc744 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ud558\uba70, 10\ub300\uc5d0\uc11c 30\ub300\uae4c\uc9c0\ub294 80%\ub97c \ucd08\uacfc<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc744 \ube60\ub974\uac8c \uc54c\uc544\ubcf4\uae30&#8217; \uc704\ud574 \uc774\uc6a9\ud558\ub294 \uac83\uc740, 10\ub300\uc758 \uc778\ud130\ub137 \ub300\ube44 TV\ub294 73.9% \ub300 23.9%\ub85c, \uc5f0\ub839\uc774 \ub192\uc544\uc9c8\uc218\ub85d TV\uc758 \ube44\uc728\uc774 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098, &#8216;<strong>\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574\uc11c\ub294, 20\ub300\ub97c \uc81c\uc678\ud55c \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c TV\uac00 \uac00\uc7a5 \ub9ce\uc774 \uc774\uc6a9\ub418\uba70, TV \uc774\uc6a9\ub960\uc774 \ub0ae\uc740 20\ub300\uc5d0\uc11c\ub3c4, TV \ub300\ube44 \uc778\ud130\ub137\uc740 42.3% \ub300 43.2%\uc785\ub2c8\ub2e4. &#8216;\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4&#8217;\ub294 \uc544\uc9c1\ub3c4 TV\uc5d0\uc11c \uc5bb\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>&#8216;\ucde8\ubbf8\u00b7\uc624\ub77d\uc5d0 \uad00\ud55c \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574 \uc774\uc6a9\ud558\ub294 \uac83\uc740, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c \uc778\ud130\ub137\uc774\uba70, \uac00\uc7a5 \ub0ae\uc740 60\ub300\uc5d0\uc11c\ub3c4 39.0%\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e0\ubb38\uc740, &#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc744 \ube60\ub974\uac8c \uc54c\uc544\ubcf4\uae30&#8217; \uc704\ud574 \uc774\uc6a9\ud558\ub294 \uac83\uc740 \uac70\uc758 0%\uc774\uc9c0\ub9cc, &#8216;\uc138\uc0c1\uc758 \uc77c\ub4e4\uacfc \ub3d9\ud5a5\uc5d0 \ub300\ud55c \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574 \uc774\uc6a9\ud558\ub294 \uac83\uc740 \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 15.5%\uc774\uba70, \uac00\uc7a5 \ub0ae\uc740 10\ub300\uc5d0\uc11c\ub3c4 7.7%\uc785\ub2c8\ub2e4. &#8216;\ucde8\ubbf8\u00b7\uc624\ub77d\uc5d0 \uad00\ud55c \uc815\ubcf4 \uc5bb\uae30&#8217; \uc704\ud574 \uc774\uc6a9\ud558\ub294 \uac83\ub3c4, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 6.1%\uc778\ub370, 10\ub300\ub294 6.3%\ub85c, \uc2e0\ubb38\uc758 \uc774\uc6a9\ub960\uc774 \ub0ae\uc544\uc9c0\uace0 \uc788\uc9c0\ub9cc, \uc80a\uc740 \uc5f0\ub839\ub300\uc5d0\uc11c\ub3c4 \uc77c\uc815\ud55c \uc5ed\ud560\uc744 \ud558\uace0 \uc788\ub294 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uac83\uc740 \ub2e4\uc74c\uc758 &#8216;\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\ub3c4\u00b7\ubbf8\ub514\uc5b4\uc758 \uc2e0\ub8b0\ub3c4&#8217;\uc640 \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-2.jpg\" alt=\"\" class=\"wp-image-41813\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%AF%B8%EB%94%94%EC%96%B4%EC%9D%98_%EC%A4%91%EC%9A%94%EC%84%B1%EA%B3%BC_%EC%8B%A0%EB%A2%B0%EC%84%B1\"><\/span>\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uacfc \uc2e0\ub8b0\uc131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc81c7\uc7a5\uc740 &#8216;\ubbf8\ub514\uc5b4\uc758 \uc911\uc694\uc131\uacfc \uc2e0\ub8b0\uc131&#8217;\uc5d0 \ub300\ud55c \ub0b4\uc6a9\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li><strong>&#8216;\uc815\ubcf4\ucd9c\ucc98\ub85c\uc11c\uc758 \uc911\uc694\uc131&#8217;\uc740 10\ub300\uc5d0\uc11c 30\ub300\uae4c\uc9c0\ub294 &#8216;\uc778\ud130\ub137&#8217;, 40\ub300\uc5d0\uc11c 60\ub300\uae4c\uc9c0\ub294 &#8216;\ud154\ub808\ube44\uc804&#8217;\uc774 \uac00\uc7a5 \ub192\uc740 \uc911\uc694\uc131\uc744 \uac00\uc9d1\ub2c8\ub2e4.<\/strong><\/li>\n\n\n\n<li><strong>&#8216;\ubbf8\ub514\uc5b4\ub85c\uc11c\uc758 \uc2e0\ub8b0\uc131&#8217;\uc740 30\ub300\uc5d0\uc11c 60\ub300\uae4c\uc9c0\ub294 &#8216;\uc2e0\ubb38&#8217;\uc774 \uac00\uc7a5 \ub192\uc73c\uba70, 10\ub300\uc5d0\uc11c\ub294 &#8216;\ud154\ub808\ube44\uc804&#8217;\uc758 \uc2e0\ub8b0\uc131\uc774 &#8216;\uc2e0\ubb38&#8217;\ubcf4\ub2e4 \ub192\uc2b5\ub2c8\ub2e4.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc774\ub807\uac8c \uc815\ub9ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\uc911\uc694\uc131&#8217;\uc740 \uac01 \ubbf8\ub514\uc5b4\uac00 &#8216;\uc815\ubcf4\ub97c \uc5bb\ub294 \uc218\ub2e8(\uc815\ubcf4 \ucd9c\ucc98)&#8217; \ud639\uc740 &#8216;\uc990\uac70\uc6c0\uc744 \uc5bb\ub294 \uc218\ub2e8&#8217;\uc73c\ub85c\uc11c \uc5bc\ub9c8\ub098 \uc911\uc694\ud558\uac8c \ud3c9\uac00\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 &#8216;\ub9e4\uc6b0 \uc911\uc694&#8217;, &#8216;\ub2e4\uc18c \uc911\uc694&#8217;, &#8216;\ubaa8\ud638&#8217;, &#8216;\ubcc4\ub85c \uc911\uc694\ud558\uc9c0 \uc54a\uc74c&#8217;, &#8216;\uc804\ud600 \uc911\uc694\ud558\uc9c0 \uc54a\uc74c&#8217;\uc758 5\ub2e8\uacc4\ub85c \uc870\uc0ac\ud558\uc600\uc73c\uba70, \uc9d1\uacc4\uc2dc\uc5d0\ub294 &#8216;\ub9e4\uc6b0 \uc911\uc694&#8217;\uc640 &#8216;\ub2e4\uc18c \uc911\uc694&#8217;\ub85c \uc751\ub2f5\ud55c \uac83\uc744 \ud569\uc0b0\ud558\uc5ec &#8216;\uc911\uc694\uc131&#8217;\uc73c\ub85c \ud45c\ud604\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacb0\uacfc, &#8216;\uc815\ubcf4\ucd9c\ucc98\ub85c\uc11c\uc758 \uc911\uc694\uc131&#8217;\uc5d0 \ub300\ud574, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c \ud154\ub808\ube44\uc804\uc774 86.7%, \uc2e0\ubb38\uc774 52.8%, \uc778\ud130\ub137\uc774 77.3%\ub85c,  <strong>\ubaa8\ub4e0 \uc5f0\ub839\uce35\uc5d0\uc11c \ud154\ub808\ube44\uc804\uc758 \uc911\uc694\uc131\uc774 \ub192\uc558\uc73c\uba70, 10\ub300\ub098 20\ub300\uc5d0\uc11c\ub3c4 \ud154\ub808\ube44\uc804\uc5d0\uc11c \uba40\uc5b4\uc9c0\ub294 \ud604\uc0c1\uc740 \uadf8\ub2e4\uc9c0 \ub450\ub4dc\ub7ec\uc9c0\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n<p><strong>\ud070 \uc5f0\ub839 \ucc28\uc774\uac00 \ub098\ud0c0\ub09c \uac83\uc740 \uc2e0\ubb38<\/strong>\uc73c\ub85c, \uc2e0\ubb38\uc758 &#8216;\uc815\ubcf4\ucd9c\ucc98\ub85c\uc11c\uc758 \uc911\uc694\uc131&#8217;\uc740 40\ub300\uc5d0\uc11c 53.7%, 50\ub300\uc5d0\uc11c 69.7%, 60\ub300\uc5d0\uc11c 75.5%\uc778 \ubc18\uba74, 10\ub300\uc5d0\uc11c\ub294 28.2%, 20\ub300\uc5d0\uc11c\ub294 31.5%, 30\ub300\uc5d0\uc11c\ub294 38.8%\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc2e0\ubb38\uc758 \ubbf8\ub798\uac00 \uc5b4\ub5bb\uac8c \ub420\uc9c0 \uac71\uc815\uc2a4\ub7fd\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\uc2e0\ub8b0\uc131&#8217;\uc740 \uac01 \ubbf8\ub514\uc5b4\uc5d0\uc11c \uc5bc\ub9c8\ub098 \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc815\ubcf4\uac00 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc751\ub2f5\uc744 &#8216;\ubaa8\ub450 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c&#8217;, &#8216;\ub300\ubd80\ubd84 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c&#8217;, &#8216;\ubc18\ubc18&#8217;, &#8216;\uc77c\ubd80\ub9cc \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c&#8217;, &#8216;\uc804\ud600 \uc2e0\ub8b0\ud560 \uc218 \uc5c6\uc74c&#8217;\uc758 5\ub2e8\uacc4\ub85c \uc870\uc0ac\ud558\uc600\uc73c\uba70, \uc9d1\uacc4 \uc2dc\uc5d0\ub294 &#8216;\ubaa8\ub450 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c&#8217;\uacfc &#8216;\ub300\ubd80\ubd84 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc74c&#8217;\uc73c\ub85c \uc751\ub2f5\ud55c \uac83\uc744 \ud569\uc0b0\ud558\uc5ec &#8216;\uc2e0\ub8b0\uc131&#8217;\uc73c\ub85c \ud45c\ud604\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacb0\uacfc, <strong>&#8216;\ubbf8\ub514\uc5b4\ub85c\uc11c\uc758 \uc2e0\ub8b0\uc131&#8217;\uc5d0\uc11c\ub294 \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c \uac00\uc7a5 \uc2e0\ub8b0\uc131\uc774 \ub192\uc740 \uac83\uc740 \uc2e0\ubb38\uc73c\ub85c, 66.0%\uc600\uc73c\uba70, \uc778\ud130\ub137\uc758 29.9%\ub294 \ubb3c\ub860, \ud154\ub808\ube44\uc804\uc758 61.6%\ubcf4\ub2e4\ub3c4 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc2e0\ubb38\uc758 \ub192\uc740 \uc2e0\ub8b0\uc131\uc740 30\ub300 \uc774\uc0c1\uc758 \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c \ubcfc \uc218 \uc788\uc5c8\uc73c\uba70, 20\ub300\uc5d0\uc11c\ub3c4 \ud154\ub808\ube44\uc804\uacfc \uc2e0\ubb38\uc740 \ubaa8\ub450 54.9%\uc600\uace0, 10\ub300\uc5d0\uc11c\ub294 \ud154\ub808\ube44\uc804\uc758 \uc2e0\ub8b0\uc131\uc774 \ub192\ub2e4\uace0 \ud574\ub3c4, \ud154\ub808\ube44\uc804\uacfc \uc2e0\ubb38\uc740 \uac01\uac01 65.5%\uc640 62.7%\ub85c, &#8216;\ud154\ub808\ube44\uc804\uc774 \ub354 \ub192\ub2e4&#8217;\uace0 \uacb0\ub860\uc9d3\uae30\uc5d0\ub294 \uc774\ub974\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc8fc\ubaa9\ud560 \uc810\uc740 \uc778\ud130\ub137\uc758 \uc2e0\ub8b0\uc131\uc774 \ub0ae\ub2e4\ub294 \uac83\uc73c\ub85c, \uac00\uc7a5 \ub192\uc740 20\ub300\uc5d0\uc11c\ub3c4 36.2%<\/strong>\uc774\uba70, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 30% \uc815\ub3c4\uc785\ub2c8\ub2e4. \uc815\ubcf4 \ucd9c\ucc98\ub85c\uc11c \uc790\uc8fc \uc774\uc6a9\ud558\uae34 \ud558\uc9c0\ub9cc, \uadf8\ub2e4\uc9c0 \uc2e0\ub8b0\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4\ub294 \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/01\/media-trust-purpose-trend-1.jpg\" alt=\"\" class=\"wp-image-41812\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8B%A0%EC%A2%85_%EC%BD%94%EB%A1%9C%EB%82%98%EB%B0%94%EC%9D%B4%EB%9F%AC%EC%8A%A4%EC%99%80_%ED%95%A8%EA%BB%98%ED%95%98%EB%8A%94_%EC%9E%AC%ED%83%9D_%EC%8B%9C%EA%B0%84%EC%9D%98_%EB%B3%80%ED%99%94\"><\/span>\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4\uc640 \ud568\uaed8\ud558\ub294 \uc7ac\ud0dd \uc2dc\uac04\uc758 \ubcc0\ud654<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc774\ubc88 \uc870\uc0ac\uc5d0\uc11c\ub294 \ucc38\uace0\ub85c, &#8216;\uc2e0\uc885 \ucf54\ub85c\ub098\ubc14\uc774\ub7ec\uc2a4 \uac10\uc5fc\uc99d \ud655\uc0b0\uc5d0 \ub530\ub978 \uc7ac\ud0dd \uc2dc\uac04\uc758 \ubcc0\ud654 \ub4f1&#8217;\uc5d0 \ub300\ud55c \uc870\uc0ac\ub3c4 \uc2e4\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, <\/p>\n\n\n\n<ul>\n<li>1\ub144 \uc804(\ub808\uc774\uc640 2\ub144, 2020\ub144 1\uc6d4)\uc5d0 \ube44\ud574 \uc7ac\ud0dd \uc2dc\uac04\uc5d0 \ub300\ud574\uc11c\ub294 \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 60.8%\uac00 &#8216;\uc99d\uac00\ud588\ub2e4&#8217;\uace0 \uc751\ub2f5<\/li>\n\n\n\n<li>\uc99d\uac00\ud55c \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ubc29\ubc95\uc740 \ubaa8\ub4e0 \uc5f0\ub839\ub300, \uac01 \uc5f0\ub839\ub300\uc5d0\uc11c &#8216;\ucde8\ubbf8\u00b7\uc624\ub77d(\ud154\ub808\ube44\uc804 \uc2dc\uccad, \uac8c\uc784 \ub4f1 \ud3ec\ud568)&#8217;\uc774 \uac00\uc7a5 \ub9ce\uc558\uc73c\uba70, 10\ub300\uc5d0\uc11c\ub294 80%\ub97c \ucd08\uacfc<\/li>\n<\/ul>\n\n\n\n<p>\ub2f9\uc5f0\ud558\uac8c\ub3c4, \uc5b4\ub5a4 \uc5f0\ub839\ub300\uc5d0\uc11c\ub3c4 &#8216;\uc7ac\ud0dd \uc2dc\uac04\uc774 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4&#8217;\ud558\uc9c0\ub9cc, \ud765\ubbf8\ub85c\uc6b4 \uc810\uc740 \uc5f0\ub839\uc774 \ub192\uc544\uc9c8\uc218\ub85d \uadf8 \ube44\uc728\uc774 \uc904\uc5b4\ub4e4\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \ucf54\ub85c\ub098 \uc774\uc804\ubd80\ud130 \uc7ac\ud0dd \uc2dc\uac04\uc774 \uae38\uc5c8\uc744 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc99d\uac00\ud55c \uc2dc\uac04\uc744 \ubcf4\ub0b4\ub294 \ubc29\ubc95\uc740, \uc5b4\ub5a4 \uc5f0\ub839\ub300\uc5d0\uc11c\ub3c4 &#8216;\ucde8\ubbf8\u00b7\uc624\ub77d(\ud154\ub808\ube44\uc804 \uc2dc\uccad, \uac8c\uc784 \ub4f1 \ud3ec\ud568)&#8217;\uc774 \uac00\uc7a5 \ub9ce\uc558\uc73c\uba70<\/strong>, 10\ub300\uac00 \uac00\uc7a5 \ub9ce\uc9c0\ub9cc, 60\ub300\ub3c4 10\ub300\uc640 \uac70\uc758 \uac19\uc740 \uc218\uc900\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>&#8216;\ucde8\ubbf8\u00b7\uc624\ub77d(\ud154\ub808\ube44\uc804 \uc2dc\uccad, \uac8c\uc784 \ub4f1 \ud3ec\ud568)&#8217;\uc758 \ub0b4\uc6a9\uc740, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c &#8216;\ud154\ub808\ube44\uc804\uc744 \ubcf4\ub294 \uac83&#8217;\uc774 \uc808\ubc18 \uc815\ub3c4\ub97c \ucc28\uc9c0\ud558\uba70, 10\ub300\uc640 20\ub300\uc5d0\uc11c \ud2b9\ud788 \ub9ce\uc740 \uac83\uc740, &#8216;\uac8c\uc784\uc744 \ud558\ub294 \uac83&#8217;, &#8216;\ub3d9\uc601\uc0c1 \uc5c5\ub85c\ub4dc\u00b7\uacf5\uc720 \uc11c\ube44\uc2a4\ub97c \ubcf4\ub294 \uac83&#8217;<\/strong>\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\ub274\uc2a4 \uc0ac\uc774\ud2b8\ub098 \uc2a4\ud2b8\ub9ac\ubc0d \ub274\uc2a4\ub97c \ubcf4\ub294 \uac83&#8217;\uc740, \ubaa8\ub4e0 \uc5f0\ub839\ub300\uc5d0\uc11c 28.3%, 30\ub300 \uc774\uc0c1\uc5d0\uc11c\ub294 30% \uc815\ub3c4\uc600\uc73c\uba70, \uc774\uac83\ub3c4 \ub192\ub2e4\uace0\ub294 \ud560 \uc218 \uc5c6\uc9c0\ub9cc, 10\ub300\uc5d0\uc11c\ub294 15.5%, 20\ub300\uc5d0\uc11c\ub294 19.7%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. &#8216;\uc2e0\ubb38\uc744 \uc77d\ub294 \uac83&#8217;\uc5d0 \uc774\ub974\ub7ec\uc11c\ub294, 60\ub300\uac00 33.3%\uc778\ub370 \ubc18\ud574, 10\ub300\ub294 1.4%\uc600\uc73c\ubbc0\ub85c, \uc80a\uc740 \uc5f0\ub839\ub300\uc5d0\uc11c\ub294 \ud154\ub808\ube44\uc804 \uc774\uc678\uc758 \ub274\uc2a4\ub97c \uc54c\uc544\ubcf4\ub294 \uac83\uc740 \uac70\uc758 \uc5c6\ub2e4\uace0 \ud560 \uc218 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