{"id":62026,"date":"2023-11-27T19:40:31","date_gmt":"2023-11-27T10:40:31","guid":{"rendered":"https:\/\/monolith.law\/ko\/?p=62026"},"modified":"2024-03-20T15:05:30","modified_gmt":"2024-03-20T06:05:30","slug":"instagram-stories-cosmetic-ad","status":"publish","type":"post","link":"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad","title":{"rendered":"\uc758\uc57d\ud488 \ubc0f \ud654\uc7a5\ud488\uc758 Instagram \uac8c\uc2dc\ubb3c \ubc0f \uc2a4\ud1a0\ub9ac\uc5d0\uc11c\uc758 \uad11\uace0\uc5d0 \ub300\ud55c &#8216;\uc77c\ubcf8 \uc57d\uc0ac\ubc95&#8217;\uc758 \uaddc\uc81c\ub780?"},"content":{"rendered":"\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc758\uc57d\ud488 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uacbd\uc6b0, \ud574\ub2f9 \uad11\uace0\uc5d0\ub294 \uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc5d0 \ub300\ud55c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc758\uc57d\ud488 \ud3ec\uc2a4\ud130 \ub4f1\uc5d0 \uc791\uc740 \uae00\uc528\ub85c \uc8fc\uc758\uc0ac\ud56d\uc774 \uae30\uc7ac\ub418\uc5b4 \uc788\ub294 \uac83\uc740 &#8216;\uc77c\ubcf8\uc758\uc57d\ud488 \ub4f1 \uc801\uc815 \uad11\uace0 \uae30\uc900(Japanese Standards for Fair Advertising of Medicinal Products)&#8217;\uc744 \ub530\ub974\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74, Instagram \uac8c\uc2dc\ubb3c\uc774\ub098 \uc2a4\ud1a0\ub9ac\ub85c \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uacbd\uc6b0, \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud574\uc57c \ud560\uae4c\uc694? \uc2e4\uc81c\ub85c Instagram\uc740 \uac8c\uc2dc\ubb3c\uc774\ub098 \uc2a4\ud1a0\ub9ac\uc5d0\uc11c \ud45c\uc2dc\ud560 \uc218 \uc788\ub294 \ubb38\uc7a5\uc758 \uc591\uc5d0 \ud55c\uacc4\uac00 \uc788\uc5b4, \ud3ec\uc2a4\ud130\ucc98\ub7fc \uc791\uc740 \uae00\uc528\ub85c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud558\ub294 \uac83\uc774 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc758\uc57d\ud488, \uc758\uc57d\uc678\ud488, \ud654\uc7a5\ud488 \ub4f1, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc5d0 \uc758\ud55c Instagram \uac8c\uc2dc\ubb3c\u00b7\uc2a4\ud1a0\ub9ac\uac00 &#8216;\uad11\uace0&#8217;\ub85c \uc9c4\ud589\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740 \ub2e4\uc591\ud55c \uc0c1\ud488\uc5d0 \ub300\ud574, \uc774 \ubb38\uc81c\ub294 \ud569\ubc95\uc801\uc778 \uad11\uace0 \uc6b4\uc601\uc744 \uc704\ud574 \ud574\uacb0\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4. Instagram\uc758 \uac8c\uc2dc\ubb3c\uc774\ub098 \uc2a4\ud1a0\ub9ac\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \ud45c\uc2dc\ub97c \ud574\uc57c \ud558\ub294\uc9c0, \uc774 \uae00\uc5d0\uc11c \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#%ED%8F%AC%EC%8A%A4%ED%84%B0_%EB%93%B1%EC%97%90_%EC%84%B8%EB%B6%80%EC%A0%81%EC%9D%B8_%EB%AC%B8%EC%9E%90%EB%A1%9C_%EC%A3%BC%EC%9D%98%EC%82%AC%ED%95%AD%EC%9D%84_%EA%B8%B0%EC%9E%AC%ED%95%B4%EC%95%BC_%ED%95%98%EB%8A%94_%EC%9D%B4%EC%9C%A0\" title=\"\ud3ec\uc2a4\ud130 \ub4f1\uc5d0 \uc138\ubd80\uc801\uc778 \ubb38\uc790\ub85c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud574\uc57c \ud558\ub294 \uc774\uc720\">\ud3ec\uc2a4\ud130 \ub4f1\uc5d0 \uc138\ubd80\uc801\uc778 \ubb38\uc790\ub85c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud574\uc57c \ud558\ub294 \uc774\uc720<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#Instagram%EC%9D%98_%EA%B2%8C%EC%8B%9C%EB%AC%BC%EA%B3%BC_%EC%8A%A4%ED%86%A0%EB%A6%AC%EB%8F%84_%E2%80%98%EA%B4%91%EA%B3%A0%E2%80%99%EC%9E%85%EB%8B%88%EB%8B%A4\" title=\"Instagram\uc758 \uac8c\uc2dc\ubb3c\uacfc \uc2a4\ud1a0\ub9ac\ub3c4 &#8216;\uad11\uace0&#8217;\uc785\ub2c8\ub2e4\">Instagram\uc758 \uac8c\uc2dc\ubb3c\uacfc \uc2a4\ud1a0\ub9ac\ub3c4 &#8216;\uad11\uace0&#8217;\uc785\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#%E3%80%8C%EA%B0%84%ED%8C%90_%EB%93%B1%EC%9D%98_%EA%B3%B5%EC%9E%91%EB%AC%BC%E3%80%8D%EC%9D%98_%EA%B2%BD%EC%9A%B0_%EC%A3%BC%EC%9D%98%EC%82%AC%ED%95%AD_%EA%B8%B0%EC%9E%AC%EA%B0%80_%ED%95%84%EC%9A%94_%EC%97%86%EC%9D%8C\" title=\"\u300c\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c\u300d\uc758 \uacbd\uc6b0 \uc8fc\uc758\uc0ac\ud56d \uae30\uc7ac\uac00 \ud544\uc694 \uc5c6\uc74c\">\u300c\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c\u300d\uc758 \uacbd\uc6b0 \uc8fc\uc758\uc0ac\ud56d \uae30\uc7ac\uac00 \ud544\uc694 \uc5c6\uc74c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#Instagram_%EA%B2%8C%EC%8B%9C%EB%AC%BC_%EB%B0%8F_%EC%8A%A4%ED%86%A0%EB%A6%AC%EA%B0%80_%E2%80%98%EA%B0%84%ED%8C%90_%EB%93%B1%EC%9D%98_%EA%B3%B5%EC%9E%91%EB%AC%BC%E2%80%99%EC%97%90_%ED%95%B4%EB%8B%B9%ED%95%98%EB%8A%94%EA%B0%80\" title=\"Instagram \uac8c\uc2dc\ubb3c \ubc0f \uc2a4\ud1a0\ub9ac\uac00 &#8216;\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud558\ub294\uac00\">Instagram \uac8c\uc2dc\ubb3c \ubc0f \uc2a4\ud1a0\ub9ac\uac00 &#8216;\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud558\ub294\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#%EC%9A%94%EC%95%BD\" title=\"\uc694\uc57d\">\uc694\uc57d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/instagram-stories-cosmetic-ad\/#%EB%B3%B8_%EB%B2%95%EB%A5%A0%EC%82%AC%EB%AC%B4%EC%86%8C%EC%9D%98_%EB%8C%80%EC%B1%85_%EC%95%88%EB%82%B4\" title=\"\ubcf8 \ubc95\ub960\uc0ac\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4\">\ubcf8 \ubc95\ub960\uc0ac\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%8F%AC%EC%8A%A4%ED%84%B0_%EB%93%B1%EC%97%90_%EC%84%B8%EB%B6%80%EC%A0%81%EC%9D%B8_%EB%AC%B8%EC%9E%90%EB%A1%9C_%EC%A3%BC%EC%9D%98%EC%82%AC%ED%95%AD%EC%9D%84_%EA%B8%B0%EC%9E%AC%ED%95%B4%EC%95%BC_%ED%95%98%EB%8A%94_%EC%9D%B4%EC%9C%A0\"><\/span>\ud3ec\uc2a4\ud130 \ub4f1\uc5d0 \uc138\ubd80\uc801\uc778 \ubb38\uc790\ub85c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud574\uc57c \ud558\ub294 \uc774\uc720<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uba3c\uc800 \uc804\uc81c\ub85c\uc11c, \ud3ec\uc2a4\ud130 \ub4f1\uc758 \uc138\ubd80\uc801\uc778 \ubb38\uc790\ub85c \ub41c \uc8fc\uc758\uc0ac\ud56d\uc740, \uc77c\ubcf8\uc758 \uc57d\uc0ac\ubc95(\uad6c \uc57d\uc81c\ubc95)\uc5d0 \uad00\ub828\ub41c, \uc544\ub798\uc758 \uae30\uc900\uc5d0 \ub530\ub978 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc0c1 \uc8fc\uc758\ub97c \ud2b9\ud788 \uac15\uc870\ud574\uc57c \ud558\ub294 \uc758\uc57d\ud488 \ub4f1\uc5d0 \ub300\ud574 \uad11\uace0\ud558\ub294 \uacbd\uc6b0, \uadf8\ub7ec\ud55c \uc0ac\ud56d\uc744, \ub610\ub294 \uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc0c1 \uc8fc\uc758\ub97c \uc720\uc758\ud574\uc57c \ud568\uc744, \uae30\uc7ac\ud558\uac70\ub098 \uc5b8\uae09\ud574\uc57c \ud55c\ub2e4.<br> (\uc911\ub7b5)<br> \uc0ac\uc6a9 \ub610\ub294 \ucde8\uae09\uc0c1 \uc8fc\uc758\ub97c \ud2b9\ud788 \uac15\uc870\ud574\uc57c \ud558\ub294 \uc758\uc57d\ud488 \ub4f1(\uc608\ub97c \ub4e4\uc5b4 \ud2b9\uc774\uccb4\uc9c8\uc790\uc5d0\uac8c\ub294 \uae08\uae30\uc778 \uc758\uc57d\ud488 \ub4f1)\uc5d0 \ub300\ud574\uc11c\ub294, \ucca8\ubd80\ubb38\uc11c \ub4f1\uc5d0 \uadf8 \uc0ac\ud56d\uc774 \ub2f9\uc5f0\ud788 \uae30\uc7ac\ub418\uc5b4 \uc788\uc5b4\uc57c \ud558\uc9c0\ub9cc, \uc774\ub7ec\ud55c \uacbd\uc6b0\uc5d0\ub294, \uad11\uace0\uc5d0\uc11c\ub3c4, \uadf8\ub7ec\ud55c \uc0ac\ud56d \ub610\ub294 \uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc0c1 \uc8fc\uc758\ub97c \uc720\uc758\ud574\uc57c \ud568\uc744 \uae30\uc7ac\ud558\uac70\ub098 \uc5b8\uae09\ud574\uc57c \ud558\ub294 \uac83\uc744 \uc694\uad6c\ud55c \uac83\uc774\ub2e4.<br><\/p>\n<cite>PDF\uff1a<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179263.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\uc758\uc57d\ud488 \ub4f1 \uc801\uc815 \uad11\uace0 \uae30\uc900\uc758 \ud574\uc124 \ubc0f \uc8fc\uc758\uc0ac\ud56d \ub4f1\uc5d0 \ub300\ud574[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\uadf8\ub9ac\uace0, \uc774 &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc0c1 \uc8fc\uc758&#8217;\uc758 \ubc94\uc704\ub098 \uadf8 \ud45c\ud604 \ubc29\ubc95\uc740, \uad6c\uccb4\uc801\uc73c\ub85c\ub294,<\/p>\n\n\n\n<ul>\n<li>\uc758\uc57d\ud488<\/li>\n\n\n\n<li> \uc758\uc57d\uc678\ud488<\/li>\n\n\n\n<li> \ud654\uc7a5\ud488<\/li>\n<\/ul>\n\n\n\n<p>\uc5d0 \uad00\ud574, \uac01\uac01 \ub3c5\ud2b9\ud55c \ubb38\uc11c \ub4f1\uc5d0 \ub300\ud574 \uc815\ud574\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc38\uace0\ub85c, \uc6d0\ub798 &#8216;\uc758\uc57d\ud488&#8217;\uacfc &#8216;\uc758\uc57d\uc678\ud488&#8217;\uc740 \uc5b4\ub5bb\uac8c \uad6c\ubd84\ub418\ub294\uc9c0\uc5d0 \ub300\ud55c \uc810\uc5d0 \uad00\ud574\uc11c\ub294, \uc544\ub798 \uae30\uc0ac\uc5d0\uc11c \uc790\uc138\ud788 \uc124\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law[ja]<\/a><\/p>\n\n\n\n<p>\ub610\ud55c, \uc6b0\ub9ac \uc0ac\uc774\ud2b8\uc5d0\uc11c\ub294, \uc608\ub97c \ub4e4\uc5b4 \uc758\uc57d\uc678\ud488\uc758 \uad11\uace0\uc5d0\uc11c \ud45c\uc2dc \uc758\ubb34\uac00 \uc788\ub294 \uc0ac\ud56d\uc5d0 \ub300\ud574, \uc544\ub798 \uae30\uc0ac\uc5d0\uc11c \uc790\uc138\ud55c \uc124\uba85\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-display-obligation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quasi-drug-display-obligation[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/instagram-stories-cosmetic-ad-4.jpg\" alt=\"\" class=\"wp-image-38403\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram%EC%9D%98_%EA%B2%8C%EC%8B%9C%EB%AC%BC%EA%B3%BC_%EC%8A%A4%ED%86%A0%EB%A6%AC%EB%8F%84_%E2%80%98%EA%B4%91%EA%B3%A0%E2%80%99%EC%9E%85%EB%8B%88%EB%8B%A4\"><\/span>Instagram\uc758 \uac8c\uc2dc\ubb3c\uacfc \uc2a4\ud1a0\ub9ac\ub3c4 &#8216;\uad11\uace0&#8217;\uc785\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc77c\ubcf8\uc758 &#8216;\uc57d\uc0ac\ubc95(\u85ac\u6a5f\u6cd5)&#8217;\uc5d0\uc11c \ub9d0\ud558\ub294 &#8216;\uad11\uace0&#8217;\ub780,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uace0\uac1d\uc744 \uc720\uc778\ud558\ub294 (\uace0\uac1d\uc758 \uad6c\ub9e4 \uc758\uc695\uc744 \ucd09\uc9c4\ud558\ub294) \uc758\ub3c4\uac00 \uba85\ud655\ud55c \uac83<br> \ud2b9\uc815 \uc758\uc57d\ud488 \ub4f1\uc758 \uc0c1\ud488\uba85\uc774 \uba85\ud655\ud558\uac8c \ub4dc\ub7ec\ub098 \uc788\ub294 \uac83<br> \uc77c\ubc18\uc778\uc774 \uc778\uc2dd\ud560 \uc218 \uc788\ub294 \uc0c1\ud0dc\uc778 \uac83<br><\/p>\n<cite>PDF\uff1a<a href=\"https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/koukokukisei\/dl\/index_d.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\uc77c\ubcf8 \uc57d\uc0ac\ubc95\uc5d0 \ub530\ub978 \uc758\uc57d\ud488 \ub4f1\uc758 \uad11\uace0\uc758 \ud574\ub2f9\uc131\uc5d0 \ub300\ud574[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\uc758 3\uac00\uc9c0 \uc870\uac74\uc744 \ub9cc\uc871\ud558\ub294 \uac83\uc744 \ub9d0\ud558\uba70, \uacb0\uad6d &#8216;\uc120\uc804 \ud6a8\uacfc\uac00 \uc788\ub294 \uac8c\uc2dc\ubb3c\u00b7\uc2a4\ud1a0\ub9ac\ub294 \uad11\uace0\uc774\uba70, \uc57d\uc0ac\ubc95\uc758 \uaddc\uc81c\ub97c \ubc1b\ub294\ub2e4&#8217;\ub294 \ud615\ud0dc\uac00 \ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 &#8216;\uad11\uace0&#8217;\ub77c\ub294 \uac83\uc740, \uadf8 \uac8c\uc2dc\ubb3c\u00b7\uc2a4\ud1a0\ub9ac\uc5d0\ub294 \uc704\uc758 \uae30\uc900, \uc989 &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09 \uc2dc \uc8fc\uc758\uc0ac\ud56d\uc5d0 \uc720\uc758\ud574\uc57c \ud55c\ub2e4&#8217;\ub294 \ub0b4\uc6a9\uc744 \ucca8\ubd80\ud574\uc57c \ud558\ub294 \uaddc\uc81c\uac00 \uc801\uc6a9\ub418\ub294 \uac83\uc774 \uc6d0\uce59\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%EA%B0%84%ED%8C%90_%EB%93%B1%EC%9D%98_%EA%B3%B5%EC%9E%91%EB%AC%BC%E3%80%8D%EC%9D%98_%EA%B2%BD%EC%9A%B0_%EC%A3%BC%EC%9D%98%EC%82%AC%ED%95%AD_%EA%B8%B0%EC%9E%AC%EA%B0%80_%ED%95%84%EC%9A%94_%EC%97%86%EC%9D%8C\"><\/span>\u300c\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c\u300d\uc758 \uacbd\uc6b0 \uc8fc\uc758\uc0ac\ud56d \uae30\uc7ac\uac00 \ud544\uc694 \uc5c6\uc74c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uadf8\ub7ec\ub098, \uc77c\ubcf8\uc758 \uc57d\uae30\ubc95 \uad11\uace0\uae30\uc900(Japanese Pharmaceutical Affairs Law Advertising Standards)\uc740 \uc2e4\uc81c\ub85c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud558\uae30 \uc5b4\ub824\uc6b4 \uad11\uace0 \ub9e4\uccb4\uc5d0 \ub300\ud574 \ub2e4\uc74c\uacfc \uac19\uc740 \uaddc\uc815\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uadf8\ub7ec\ub098, \uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c\uc5d0\uc11c \uc81c\ud488\uba85\ub9cc \uad11\uace0\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \uc774\uc5d0 \ud574\ub2f9\ud558\uc9c0 \uc54a\ub294\ub2e4.<br><\/p>\n<cite>PDF\uff1a<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179263.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\uc758\uc57d\ud488 \ub4f1 \uc801\uc815 \uad11\uace0 \uae30\uc900\uc758 \ud574\uc124 \ubc0f \uc8fc\uc758\uc0ac\ud56d \ub4f1\uc5d0 \ub300\ud558\uc5ec[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\uc989, \uac04\ud310\uc758 \uacbd\uc6b0, \ud06c\uae30\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc, \ud3ec\uc2a4\ud130\ub77c\uba74 \uac00\ub2a5\ud55c &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc5d0 \ub300\ud55c \uc8fc\uc758&#8217;\uc758 \uae30\uc7ac\uac00 \uc2e4\uc81c\ub85c\ub294 \uc5b4\ub824\uc6b4 \uacbd\uc6b0, \uc774 \uacbd\uc6b0\uc5d0\ub294 \uae30\uc7ac\uac00 \ub418\uc9c0 \uc54a\uc544\ub3c4 \uc5b4\uca54 \uc218 \uc5c6\ub2e4\ub294 \ucde8\uc9c0\uc758 \uaddc\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Instagram_%EA%B2%8C%EC%8B%9C%EB%AC%BC_%EB%B0%8F_%EC%8A%A4%ED%86%A0%EB%A6%AC%EA%B0%80_%E2%80%98%EA%B0%84%ED%8C%90_%EB%93%B1%EC%9D%98_%EA%B3%B5%EC%9E%91%EB%AC%BC%E2%80%99%EC%97%90_%ED%95%B4%EB%8B%B9%ED%95%98%EB%8A%94%EA%B0%80\"><\/span>Instagram \uac8c\uc2dc\ubb3c \ubc0f \uc2a4\ud1a0\ub9ac\uac00 &#8216;\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud558\ub294\uac00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74, &#8216;\uac04\ud310&#8217;\uc774 \uc544\ub2cc Instagram\uc758 \uac8c\uc2dc\ubb3c\uc774\ub098 \uc2a4\ud1a0\ub9ac, \ub2e4\ub978 SNS\uc5d0\uc11c\uc758 \uac8c\uc2dc\ubb3c\uc740 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?<\/p>\n\n\n\n<p>\uc774\uc5d0 \ub300\ud574, \ubcf8 \uae00 \uc791\uc131 \uc2dc\uc810\uc5d0\uc11c \uc800\ud76c \uc0ac\ubb34\uc18c\uac00 \ud30c\uc545\ud558\uae30\ub85c, \ub3c4\ucfc4\ub3c4 \ubcf4\uac74\ubcf5\uc9c0\uad6d\uc740 \uc544\ub798\uc758 \uacac\ud574\ub85c \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">\uba3c\uc800, SNS \ub4f1 \uc815\ubcf4\ub7c9\uc774 \uc801\uc740 \ub9e4\uccb4\uc5d0\uc11c \uc0c1\ud488\uba85\ub9cc\uc774 \uae30\uc7ac\ub41c \uad11\uace0\ub294 &#8216;\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c, &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09 \uc8fc\uc758&#8217;\uac00 \uae30\uc7ac\ub418\uc5b4 \uc788\uc744 \ud544\uc694\ub294 \ubc18\ub4dc\uc2dc \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<br>\n\ub610\ud55c, &#8216;\uc0c1\ud488\uba85\ub9cc&#8217;\uc774\ub77c\ub294 \uac83\uc740, \uc5c4\ubc00\ud788 \uc0c1\ud488\uba85\ub9cc\uc758 \ud45c\uc2dc\ub9cc\uc744 \ud5c8\uc6a9\ud55c\ub2e4\ub294 \uc758\ubbf8\uac00 \uc544\ub2c8\uba70, \uac1c\ubcc4\uc801\uc778 \ud310\ub2e8\uc774 \uc774\ub8e8\uc5b4\uc9c0\ub294 \ubb38\uc81c\uc774\uc9c0\ub9cc, \ud328\ud0a4\uc9c0\uc758 \uc774\ubbf8\uc9c0\ub098, \ud574\ub2f9 \uac8c\uc2dc\ubb3c\uc744 \uc62c\ub9ac\ub294 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc0ac\uc9c4, BGM \ub4f1\uc758 \ud45c\ud604\uc774 \uc0c1\ud488\uba85 \uae30\uc7ac\uc640 \ub3d9\uc2dc\uc5d0 \uc774\ub8e8\uc5b4\uc838\ub3c4 &#8216;\uac04\ud310 \ub4f1\uc758 \uacf5\uc791\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0c1\ud488\uba85 \uc774\uc678\uc758 \ud45c\ud604\ub3c4 \ud5c8\uc6a9\ub418\ub294 \uc774\uc720\ub294, &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09 \uc8fc\uc758&#8217;\uc758 \ud45c\uae30\ub97c \uc694\uad6c\ud558\ub294 \ucde8\uc9c0\uc5d0 \uc788\ub2e4\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4. \uc989, \uc0c1\ud488\uc758 \uc720\ud6a8\uc131\uc5d0 \ub300\ud574 \ud64d\ubcf4\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294, \ub3d9\uc2dc\uc5d0 \uc704\ud5d8\uc131\uc774\ub098 \uc801\uc808\ud55c \uc0ac\uc6a9 \ubc29\ubc95\ub3c4 \uc18c\ube44\uc790\uc5d0\uac8c \uc54c\ub824\uc57c \ud558\ub294 \uac00\uce58 \ud310\ub2e8\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uad11\uace0\uc5d0 \uc0c1\ud488\uc758 \uc720\ud6a8\uc131\uc5d0 \uad00\ud55c \ud45c\ud604\uc774 \uc5c6\ub294 \uacbd\uc6b0\uc5d0\ub294, \uc0c1\ud488\uba85 \uc774\uc678\uc758 \uc720\ud6a8\uc131\uc5d0 \uad00\ud55c \ud45c\ud604\uc774 \uc788\uc5c8\ub2e4 \ud574\ub3c4, &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09 \uc8fc\uc758&#8217;\uc758 \ud45c\uae30\ub294 \ud544\uc694 \uc5c6\ub2e4\ub294 \uc0dd\uac01\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098, \uc774 \uacac\ud574\ub294 \uacb0\uad6d &#8216;\ubcf8 \uae00 \uc791\uc131 \uc2dc\uc810\uc5d0\uc11c \uc800\ud76c \uc0ac\ubb34\uc18c\uac00 \ud30c\uc545\ud558\ub294&#8217; \uac83\uc774\uba70, \uc704\uc758 \uae30\uc7ac\uc758 \uc815\ud655\uc131\uc744 \uc800\ud76c \uc0ac\ubb34\uc18c\uac00 \ubcf4\uc7a5\ud560 \uc218 \uc5c6\uc73c\ubbc0\ub85c, \uc774 \uc810\uc744 \uc774\ud574\ud574 \uc8fc\uc2dc\uba74 \uac10\uc0ac\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/instagram-stories-cosmetic-ad-1.jpg\" alt=\"\" class=\"wp-image-38393\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9A%94%EC%95%BD\"><\/span>\uc694\uc57d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc704\uc5d0\uc11c \uc5b8\uae09\ud55c \uc0ac\ud56d\uc5d0 \ub530\ub974\uba74, Instagram\uc5d0\uc11c\uc758 \uac8c\uc2dc\ubb3c\uc774\ub098 \uc2a4\ud1a0\ub9ac \uad11\uace0\ub294 (\uc81c\ud488\uc758 \uc720\ud6a8\uc131\uc5d0 \uad00\ud55c \ud45c\ud604\uc774 \uc5c6\ub294 \uacbd\uc6b0) &#8216;\uac04\ud310 \ub4f1\uc758 \uc791\uc5c5\ubb3c&#8217;\uc5d0 \ud574\ub2f9\ud558\uba70, \uadf8 \uac8c\uc2dc\ubb3c \ub0b4\uc5d0\uc11c &#8216;\uc0ac\uc6a9 \ubc0f \ucde8\uae09 \uc8fc\uc758&#8217;\ub97c \uc791\uc740 \uae00\uc528\ub85c \ud45c\uc2dc\ud560 \ud544\uc694\ub294 \ud2b9\ubcc4\ud788 \uc5c6\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098, \uc704\uc758 \ub0b4\uc6a9\uc740 &#8216;\uac1c\ubcc4\uc801 \ud310\ub2e8&#8217;\uc5d0 \ub530\ub978 \uac83\uc774\uba70, Instagram \ub4f1\uc758 SNS\uc5d0\uc11c\uc758 \uad11\uace0\ub77c \ud560\uc9c0\ub77c\ub3c4, &#8216;\uadf8\ub7ec\ud55c \ud56d\ubaa9\uc744 \uae30\uc7ac\ud558\uc9c0 \uc54a\uc740 \uac83&#8217;\uc774 \ubc95\ub960 \uc704\ubc18\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218\ub3c4 \uc788\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4. \uc774 \ubd80\ubd84\uc758 \ud310\ub2e8\uc740 \uc0c1\ub2f9\ud788 \uc804\ubb38\uc801\uc774\ubbc0\ub85c, \uc57d\uae30\ubc95 \ub4f1\uc5d0 \uad00\ub828\ub41c \ubbf8\ub514\uc5b4 \uc6b4\uc601 \uc9c0\uc6d0\uc5d0 \uacbd\ud5d8\uacfc \ub178\ud558\uc6b0\ub97c \uac00\uc9c4 \ubc95\ub960 \uc0ac\ubb34\uc18c\uc5d0 \uc0c1\ub2f4\ud558\ub294 \uac83\uc774 \uc548\uc804\ud558\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c, \uc758\uc57d\ud488, \uc758\uc57d\uc678\ud488, \ud654\uc7a5\ud488\uc5d0\ub294, \ubcf8 \uae30\uc0ac\uc5d0\uc11c \uc5b8\uae09\ud55c \uac83 \uc678\uc5d0\ub3c4, \ub2e4\uc591\ud55c \ubc95\uc801 \uaddc\uc81c\uac00 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc774\uc5d0 \ub300\ud574\uc11c\ub294 \uc544\ub798 \uae30\uc0ac \ub4f1\uc5d0\uc11c \uc124\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%B3%B8_%EB%B2%95%EB%A5%A0%EC%82%AC%EB%AC%B4%EC%86%8C%EC%9D%98_%EB%8C%80%EC%B1%85_%EC%95%88%EB%82%B4\"><\/span>\ubcf8 \ubc95\ub960\uc0ac\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc9c0\uc2dd\uc7ac\uc0b0\uad8c, \uc77c\ubcf8 \uad11\uace0\ud45c\uc2dc\ubc95(Japanese Display of Advertisement Law), \uc77c\ubcf8 \uc57d\uc0ac\ubc95(Japanese Pharmaceutical Affairs Law) \ub4f1\uc758 \ubc95\ub960\uc774 \uad00\ub828\ub41c \ubbf8\ub514\uc5b4 \ubc0f \ub9c8\ucf00\ud305 \uc6b4\uc601\uc5d0\ub294, \uac00\uc774\ub4dc\ub77c\uc778 \uc791\uc131\uc774\ub098 \uc0d8\ud50c\ub9c1 \uccb4\ud06c \ub4f1\uc758 \ub178\ud558\uc6b0\ub97c \ubcf4\uc720\ud55c \ubcc0\ud638\uc0ac\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc544\ub798 \uae30\uc0ac\uc5d0\uc11c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uae30\uc220\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<figure class=\"is-type-wp-embed\">\n<div><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noopener\">operationofmedia[ja]<\/a><\/div>\n<\/figure>","protected":false},"excerpt":{"rendered":"<p>\uc608\ub97c \ub4e4\uc5b4, \uc758\uc57d\ud488 \uad11\uace0\ub97c \uc9c4\ud589\ud560 \uacbd\uc6b0, \ud574\ub2f9 \uad11\uace0\uc5d0\ub294 \uc0ac\uc6a9 \ubc0f \ucde8\uae09\uc5d0 \ub300\ud55c \uc8fc\uc758\uc0ac\ud56d\uc744 \uae30\uc7ac\ud574\uc57c \ud569\ub2c8\ub2e4. \uc758\uc57d\ud488 \ud3ec\uc2a4\ud130 \ub4f1\uc5d0 \uc791\uc740 \uae00\uc528\ub85c \uc8fc\uc758\uc0ac\ud56d\uc774 \uae30\uc7ac\ub418\uc5b4 \uc788\ub294 \uac83\uc740 &#8216;\uc77c\ubcf8\uc758\uc57d\ud488 \ub4f1 \uc801\uc815 \uad11\uace0 \uae30\uc900(Japanese Standards for Fair Advertising of Medicinal Products)&#8217;\uc744 \ub530\ub974\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/62026"}],"collection":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/comments?post=62026"}],"version-history":[{"count":1,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/62026\/revisions"}],"predecessor-version":[{"id":63815,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/62026\/revisions\/63815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/media\/63814"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/media?parent=62026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/categories?post=62026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/tags?post=62026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}