{"id":62300,"date":"2023-11-27T19:41:23","date_gmt":"2023-11-27T10:41:23","guid":{"rendered":"https:\/\/monolith.law\/ko\/?p=62300"},"modified":"2025-12-04T17:05:20","modified_gmt":"2025-12-04T08:05:20","slug":"defamation-dueto-stealthmarketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing","title":{"rendered":"\uc2a4\ud14c\ub9c8, \uc790\uc791\uc790\uc5f0\uc73c\ub85c \uae30\uc220\ub418\uba74 \uba85\uc608\ud6fc\uc190\uc73c\ub85c \uc0ad\uc81c\ud560 \uc218 \uc788\uc744\uae4c?"},"content":{"rendered":"\n<p>\uae30\uc5c5\uc5d0\uac8c \uc788\uc5b4\uc11c, 2\ucc44\ub110\uc774\ub098 5\ucc44\ub110 \uac19\uc740 \uc775\uba85 \uac8c\uc2dc\ud310\uc758 \uacfc\uac70 \ub85c\uadf8\ub098 \ud604\uc7ac \uc2a4\ub808\ub4dc, Yahoo!\uc9c0\uc2dd\ubc31\uacfc\ub098 Amazon \uace0\uac1d \ub9ac\ubdf0 \ub4f1\uc758 \ud6c4\uae30 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc790\uc2e0\uc758 \ud68c\uc0ac\uac00 &#8216;\uc2a4\ud14c\ub9c8(\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305)\ub97c \ud558\uace0 \uc788\ub2e4&#8217;, &#8216;\uc790\uc791\uc790\uc5f0\uc73c\ub85c \ub192\uc740 \ud3c9\uac00\ub97c \ubc1b\uace0 \uc788\ub2e4&#8217; \ub4f1\uc774\ub77c\uace0 \uc801\ud600\uc788\ub294 \uac83\uc740 \ub9e4\ucd9c\uacfc \ucc44\uc6a9 \uc591\uba74\uc5d0\uc11c \ud070 \ub9c8\uc774\ub108\uc2a4\uc785\ub2c8\ub2e4. \ud604\ub300\uc5d0\uc11c\ub294, \uc18c\ube44\uc790\ub4e4\uc774 \uad6c\ub9e4\ub97c \uace0\ub824\ud558\uace0 \uc788\ub294 \uc0c1\ud488\uba85\uc774\ub098 \uadf8 \ud310\ub9e4\uc6d0\uc758 \ud68c\uc0ac\uba85\uc744 \uad6c\ub9e4 \uc804\uc5d0 \uac80\uc0c9 \uc5d4\uc9c4\uc73c\ub85c \uac80\uc0c9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \ub54c, \uc2a4\ud14c\ub9c8, \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305, \uc790\uc791\uc790\uc5f0\uc758 \ubc29\ubc95\uc73c\ub85c \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0 \uc788\ub2e4\ub294 \ud48d\ubb38\uc774 \uac80\uc0c9 \uacb0\uacfc\uc5d0 \ub098\ud0c0\ub098\uba74, \uad6c\ub9e4\ub97c \ub9dd\uc124\uc774\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc544\ub974\ubc14\uc774\ud2b8 \ub4f1\uc758 \ucc44\uc6a9\uc5d0 \uc9c0\uc6d0\ud558\ub824\uace0 \ud588\ub358 \ud68c\uc0ac\uc5d0 \uc2a4\ud14c\ub9c8, \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305, \uc790\uc791\uc790\uc5f0\uc758 \uc758\uc2ec\uc774 \uc81c\uae30\ub418\uba74, \ucc44\uc6a9 \uc9c0\uc6d0\uc5d0\ub3c4 \ub9dd\uc124\uc784\uc774 \uc0dd\uae38 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;, &#8216;\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\uace0 \uc788\ub2e4&#8217;, &#8216;\uc790\uc791\uc790\uc5f0\uc744 \ud558\uace0 \uc788\ub2e4&#8217;\ub77c\ub294 \uae30\ub85d\uc740 \uc0ad\uc81c\ud560 \uc218 \uc788\ub294 \uac83\uc77c\uae4c\uc694?<\/p>\n\n\n\n<p>\ub610\ud55c, \uc774 \uc8fc\uc81c\uc640 \ube44\uc2b7\ud558\uc9c0\ub9cc \ub2e4\ub978 \uac83\uc73c\ub85c, &#8216;\ub2e4\ub978 \ud68c\uc0ac\uac00 \uba85\ubc31\ud788 \uc2a4\ud14c\ub9c8 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294 \uacbd\uc6b0, \uadf8 \ub2e4\ub978 \ud68c\uc0ac\uc758 \uc2a4\ud14c\ub9c8 \uae30\uc0ac\ub098 \uc2a4\ud14c\ub9c8 \uc0ac\uc774\ud2b8\ub97c \uc0ad\uc81c\ud560 \uc218 \uc788\ub294\uac00&#8217;\ub77c\ub294 \uc8fc\uc81c\uc5d0 \ub300\ud574\uc11c\ub294 \uc544\ub798\uc758 \uae30\uc0ac\uc5d0\uc11c \uc124\uba85\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/stealth-marketing-delete[ja]<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88%C2%B7%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%B4%EB%9D%BC%EA%B3%A0_%EC%93%B0%EC%97%AC%EC%A7%80%EB%8A%94_%EA%B2%83%EC%9D%80_%E2%80%98%EB%AA%85%EC%98%88%ED%9B%BC%EC%86%90%E2%80%99%EC%9D%B8%EA%B0%80\" title=\"\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc774\ub77c\uace0 \uc4f0\uc5ec\uc9c0\ub294 \uac83\uc740 &#8216;\uba85\uc608\ud6fc\uc190&#8217;\uc778\uac00\">\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc774\ub77c\uace0 \uc4f0\uc5ec\uc9c0\ub294 \uac83\uc740 &#8216;\uba85\uc608\ud6fc\uc190&#8217;\uc778\uac00<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%E3%80%8C%EA%B5%AC%EC%B2%B4%EC%A0%81%EC%9D%B8_%EC%82%AC%EC%8B%A4%EF%BC%88%EC%82%AC%ED%95%AD%EF%BC%89%E3%80%8D%EC%9D%98_%EA%B8%B0%EC%9E%AC%EB%9E%80\" title=\"\u300c\uad6c\uccb4\uc801\uc778 \uc0ac\uc2e4\uff08\uc0ac\ud56d\uff09\u300d\uc758 \uae30\uc7ac\ub780\">\u300c\uad6c\uccb4\uc801\uc778 \uc0ac\uc2e4\uff08\uc0ac\ud56d\uff09\u300d\uc758 \uae30\uc7ac\ub780<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88%E3%83%BB%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98_%EC%A0%95%EC%9D%98\" title=\"\uc2a4\ud14c\ub9c8\u30fb\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc815\uc758\">\uc2a4\ud14c\ub9c8\u30fb\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc815\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%98_%EC%A0%95%EC%9D%98\" title=\"\uc790\uc791\uc790\uc5f0\uc758 \uc815\uc758\">\uc790\uc791\uc790\uc5f0\uc758 \uc815\uc758<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%E2%80%98%EC%9D%BC%EB%B0%98_%EB%8F%85%EC%9E%90%EC%9D%98_%EB%B3%B4%ED%86%B5_%EC%A3%BC%EC%9D%98%EC%99%80_%EC%9D%BD%EB%8A%94_%EB%B0%A9%EC%8B%9D%E2%80%99%EC%97%90_%EA%B8%B0%EB%B0%98%ED%95%9C_%ED%8C%90%EB%8B%A8\" title=\" &#8216;\uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\uc2dd&#8217;\uc5d0 \uae30\ubc18\ud55c \ud310\ub2e8 \"> &#8216;\uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\uc2dd&#8217;\uc5d0 \uae30\ubc18\ud55c \ud310\ub2e8 <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%E3%80%8C%EC%82%AC%ED%9A%8C%EC%A0%81_%ED%8F%89%EA%B0%80%E3%80%8D%EC%9D%98_%ED%95%98%EB%9D%BD%EC%9D%B4%EB%9E%80\" title=\"\u300c\uc0ac\ud68c\uc801 \ud3c9\uac00\u300d\uc758 \ud558\ub77d\uc774\ub780\">\u300c\uc0ac\ud68c\uc801 \ud3c9\uac00\u300d\uc758 \ud558\ub77d\uc774\ub780<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88%C2%B7%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%80_%EC%82%AC%ED%9A%8C%EC%A0%81_%ED%8F%89%EA%B0%80%EB%A5%BC_%EB%96%A8%EC%96%B4%EB%9C%A8%EB%A6%B0%EB%8B%A4\" title=\"\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc740 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9b0\ub2e4\">\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc740 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9b0\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%E2%80%98%EC%8A%A4%ED%85%8C%EB%A7%88%EB%8A%94_%EB%B6%88%EB%B2%95_%ED%96%89%EC%9C%84%EB%8B%A4%E2%80%99%EB%9D%BC%EB%8A%94_%EB%85%BC%EB%B2%95\" title=\"&#8216;\uc2a4\ud14c\ub9c8\ub294 \ubd88\ubc95 \ud589\uc704\ub2e4&#8217;\ub77c\ub294 \ub17c\ubc95\">&#8216;\uc2a4\ud14c\ub9c8\ub294 \ubd88\ubc95 \ud589\uc704\ub2e4&#8217;\ub77c\ub294 \ub17c\ubc95<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%E3%80%8C%EC%A7%84%EC%8B%A4%EC%97%90_%EB%B0%98%ED%95%98%EB%8A%94%E3%80%8D_%EA%B2%83%EC%9D%98_%EC%9E%85%EC%A6%9D\" title=\"\u300c\uc9c4\uc2e4\uc5d0 \ubc18\ud558\ub294\u300d \uac83\uc758 \uc785\uc99d\">\u300c\uc9c4\uc2e4\uc5d0 \ubc18\ud558\ub294\u300d \uac83\uc758 \uc785\uc99d<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%ED%99%8D%EB%B3%B4_%EB%8B%B4%EB%8B%B9%EC%9E%90%EC%9D%98_%EC%A7%84%EC%88%A0%EC%84%9C_%EB%93%B1%EC%97%90_%EC%9D%98%ED%95%9C_%EC%9E%85%EC%A6%9D\" title=\"\ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc758 \uc9c4\uc220\uc11c \ub4f1\uc5d0 \uc758\ud55c \uc785\uc99d\">\ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc758 \uc9c4\uc220\uc11c \ub4f1\uc5d0 \uc758\ud55c \uc785\uc99d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/ko\/internet\/defamation-dueto-stealthmarketing\/#%EC%BC%80%EC%9D%B4%EC%8A%A4_%EB%B0%94%EC%9D%B4_%EC%BC%80%EC%9D%B4%EC%8A%A4%EB%A1%9C_%ED%8C%90%EB%8B%A8%EC%9D%B4_%ED%95%84%EC%9A%94\" title=\"\ucf00\uc774\uc2a4 \ubc14\uc774 \ucf00\uc774\uc2a4\ub85c \ud310\ub2e8\uc774 \ud544\uc694\">\ucf00\uc774\uc2a4 \ubc14\uc774 \ucf00\uc774\uc2a4\ub85c \ud310\ub2e8\uc774 \ud544\uc694<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88%C2%B7%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%B4%EB%9D%BC%EA%B3%A0_%EC%93%B0%EC%97%AC%EC%A7%80%EB%8A%94_%EA%B2%83%EC%9D%80_%E2%80%98%EB%AA%85%EC%98%88%ED%9B%BC%EC%86%90%E2%80%99%EC%9D%B8%EA%B0%80\"><\/span>\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc774\ub77c\uace0 \uc4f0\uc5ec\uc9c0\ub294 \uac83\uc740 &#8216;\uba85\uc608\ud6fc\uc190&#8217;\uc778\uac00<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc790\uc0ac\uc5d0 \ub300\ud574 \uc2a4\ud14c\ub9c8\u00b7\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\u00b7\uc790\uc791\uc790\uc5f0\uc758 \uc758\ud639\uc774 \uc0dd\uacbc\uc744 \ub54c, \uadf8\ub7ec\ud55c \uae30\uc7ac\uac00 \uba85\uc608\ud6fc\uc190\uc5d0 \ud574\ub2f9\ud558\ub294\uc9c0 \uc5ec\ubd80\ub97c \uac80\ud1a0\ud558\uac8c \ub429\ub2c8\ub2e4. \uba85\uc608\ud6fc\uc190\uc5d0 \ud574\ub2f9\ud55c\ub2e4\uba74, \uae30\uc0ac\uc758 \uc0ad\uc81c\ub098, \ud574\ub2f9 \uae30\uc0ac\ub97c \uac8c\uc2dc\ud55c \uc0ac\ub78c\uc758 IP \uc8fc\uc18c \uacf5\uac1c \uc694\uccad\uc744 \ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74, &#8220;\uc774 \ud68c\uc0ac\ub294 \uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8221;, &#8220;\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc758 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4&#8221;, &#8220;\uc790\uc791\uc790\uc5f0\uc744 \ud558\uace0 \uc788\ub2e4&#8221; \ub4f1\uc774\ub77c\uace0 \ub9d0\ud558\ub294 \uac83\uc740, \uba85\uc608\ud6fc\uc190\uc5d0 \ud574\ub2f9\ud558\ub294 \uac83\uc77c\uae4c\uc694.<\/p>\n\n\n\n<p>\uba85\uc608\ud6fc\uc190\uc740, \uac04\ub2e8\ud788 \ub9d0\ud558\uba74,<\/p>\n\n\n\n<ul>\n<li>\uc790\uc0ac\uc5d0 \ub300\ud574 &#8216;\uad6c\uccb4\uc801\uc778 \uc0ac\uc2e4(\uc0ac\ud56d)&#8217;\uc774 \uae30\uc7ac\ub418\uc5b4 \uc788\uace0<\/li>\n\n\n\n<li>\uadf8 \uc0ac\uc2e4\ub85c \uc778\ud574 \uc790\uc0ac\uc758 &#8216;\uc0ac\ud68c\uc801 \ud3c9\uac00&#8217;\uac00 \ud558\ub77d\ud558\uac8c \ub418\uace0<\/li>\n\n\n\n<li>\uadf8 \uae30\uc7ac\uac00 \uc9c4\uc2e4\uc5d0 \ubc18\ud558\ub294<\/li>\n<\/ul>\n\n\n\n<p>\uacbd\uc6b0\uc5d0 \uc131\ub9bd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/defamation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/defamation[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%EA%B5%AC%EC%B2%B4%EC%A0%81%EC%9D%B8_%EC%82%AC%EC%8B%A4%EF%BC%88%EC%82%AC%ED%95%AD%EF%BC%89%E3%80%8D%EC%9D%98_%EA%B8%B0%EC%9E%AC%EB%9E%80\"><\/span>\u300c\uad6c\uccb4\uc801\uc778 \uc0ac\uc2e4\uff08\uc0ac\ud56d\uff09\u300d\uc758 \uae30\uc7ac\ub780<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uba85\uc608\ud6fc\uc190\uc740 \ub2e8\uc21c\ud788 &#8216;\ud68c\uc0ac\uc5d0\uac8c \ubd88\ucf8c\ud55c \uc0ac\uc2e4\uc774 \uc801\ud600\uc788\ub2e4&#8217;\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc131\ub9bd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uae30\uc7ac\ub41c \ub0b4\uc6a9\uc774 &#8216;\uad6c\uccb4\uc801\uc778 \uc0ac\uc2e4(\uc0ac\ud56d)&#8217;\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub2e8\uc21c\ud788 &#8216;\ub098\uc05c \ud68c\uc0ac&#8217;\ub77c\uace0 \uc801\ud600\uc788\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc5b4\ub5bb\uac8c &#8216;\ub098\uc058\ub2e4&#8217;\ub294 \uac83\uc778\uc9c0 \uc54c \uc218 \uc5c6\uc73c\uba70, &#8216;\uad6c\uccb4\uc801&#8217;\uc774\ub77c\ub294 \uac83\uc740 \ub9d0\ud558\uae30 \uc5b4\ub824\uc6b4 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88%E3%83%BB%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%98_%EC%A0%95%EC%9D%98\"><\/span>\uc2a4\ud14c\ub9c8\u30fb\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uadf8\ub7ec\ub098, \uc2a4\ud14c\ub9c8\u30fb\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780, \uc18c\ube44\uc790\uc5d0\uac8c \uad11\uace0 \ud589\uc704\ub098 \ud310\ucd09 \ud65c\ub3d9\uc784\uc744 \uc54c\ub9ac\uc9c0 \uc54a\ub294 \ud615\ud0dc\ub85c \uc9c4\ud589\ub418\ub294 \uad11\uace0\u00b7\ud310\ucd09 \ud65c\ub3d9\uc744 \ub9d0\ud55c\ub2e4. \uc601\uc5b4\ub85c\ub294 undercover marketing(\uc5b8\ub354\ucee4\ubc84 \ub9c8\ucf00\ud305)\uc774\ub77c\uace0 \ubd88\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4.<br> (\uc911\ub7b5)<br> \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc77c\ubc18\uc801\uc73c\ub85c, \ud310\ub9e4\uc790\ub098 \uad11\uace0\uc8fc\ub85c\ubd80\ud130 \uc694\uccad\uc744 \ubc1b\uc740 \uc0ac\ub78c\uc774 \ud310\ub9e4\uc790\uc640\ub294 \ubb34\uad00\ud55c \uc81c3\uc790\ucc98\ub7fc \ud589\ub3d9\ud558\uba70 \ud638\ud3c9\uc744 \uc804\ud558\ub294 \ud615\ud0dc\ub85c \uc9c4\ud589\ub41c\ub2e4. \uc911\ub9bd\uc801\uc778 \uc785\uc7a5\uc5d0\uc11c\uc758 \uacf5\uc815\ud55c \ud3c9\uac00\ucc98\ub7fc \ubcf4\uc774\uac70\ub098, \uc77c\ubc18 \uc18c\ube44\uc790\uc758 \uc21c\uc218\ud55c \ubc18\uc751\ucc98\ub7fc \ubcf4\uc774\ub294 \ud615\ud0dc\ub85c \uc88b\uc740 \ud3c9\ud310\uc744 \ub300\uc911\uc5d0\uac8c \uc804\ud30c\ud558\ub294 \uac83\uc774\uc9c0\ub9cc, \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud310\ub9e4\uc790 \uce21\uc758 \uc694\uccad\uc5d0 \uc751\ub2f5\ud55c &#8216;\uc124\uc815&#8217;\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c4\ub2e4. \uc989, &#8216;\uc870\uc791&#8217;\uc774\ub2e4. <\/p>\n<cite><a href=\"https:\/\/www.weblio.jp\/content\/%E3%82%B9%E3%83%86%E3%83%AB%E3%82%B9%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" target=\"_blank\" rel=\"noreferrer noopener\"> \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uac00? Weblio \uc0ac\uc804 <\/a><\/cite><\/blockquote>\n\n\n\n<p>\uc640 \uac19\uc740 \uc815\uc758\ub85c \uc77c\ubc18\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ub2e8\uc5b4\uc774\uba70, \uacb0\uad6d, \uc5b4\ub5a4 \ud68c\uc0ac\uac00 \uc81c3\uc790\uc5d0\uac8c \uc694\uccad\uc744 \ud558\uace0, \uadf8\ub7ec\ub098 \ud574\ub2f9 \uc81c3\uc790\uac00 \ud68c\uc0ac\uc640\ub294 \ubb34\uad00\ud55c \uc911\ub9bd\uc801\uc778 \uc785\uc7a5\uc744 \uac00\uc7a5\ud558\uba70, &#8216;\uc870\uc791&#8217;\uc758 \ud615\ud0dc\ub85c \ud638\ud3c9\uc744 \uc804\ud30c\ud558\ub294, \uc774\ub7ec\ud55c \uad6c\uccb4\uc801\uc778 \uc758\ubbf8 \ub0b4\uc6a9\uc758 \ub2e8\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%98_%EC%A0%95%EC%9D%98\"><\/span>\uc790\uc791\uc790\uc5f0\uc758 \uc815\uc758<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc790\uc791\uc790\uc5f0\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c, \uc608\ub97c \ub4e4\uc5b4<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\uc778\ud130\ub137\uc5d0\uc11c\uc758 \uc790\uc791\uc790\uc5f0(\uc790\uc791\uc790\uc5f0)\uc774\ub780, \ud55c \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud55c \uc0ac\ub78c\uc774 \ub3d9\uc2dc\uc5d0 \uc5ec\ub7ec \uc0ac\ub78c\uc774 \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \uac83\ucc98\ub7fc \ubcf4\uc774\uac8c \ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud55c\ub2e4. \uc2e4\uc81c\ub85c \uc778\ud130\ub137\uc5d0\uc11c \uc774 \ud589\uc704\ub97c \uac00\ub9ac\ud0ac \ub54c\ub294, \ub2e8\uc21c\ud788 \uc790\uc5f0\uc73c\ub85c \uc904\uc5ec \ub9d0\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4. <\/p>\n<cite> <a href=\"https:\/\/ja.wikipedia.org\/wiki\/%E8%87%AA%E4%BD%9C%E8%87%AA%E6%BC%94_(%E3%82%A4%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%8D%E3%83%83%E3%83%88)\" target=\"_blank\" rel=\"noreferrer noopener\">\uc790\uc791\uc790\uc5f0 (\uc778\ud130\ub137) &#8211; \uc704\ud0a4\ubc31\uacfc [ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>\uc640 \uac19\uc774, \uad6c\uccb4\uc801\uc778 \uc758\ubbf8 \ub0b4\uc6a9\uc758 \ub2e8\uc5b4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc, \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \ud68c\uc0ac\uc5d0 \ub300\ud55c \ubd80\uc815\uc801\uc778 \ud3c9\uac00, \uc608\ub97c \ub4e4\uc5b4 &#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\uac00 \uba85\uc608\ud6fc\uc190\uc5d0 \ud574\ub2f9\ud558\ub294\uc9c0 \uc5ec\ubd80\ub294, \uadf8 \ub2e8\uc5b4\uc758 \uad6c\uccb4\uc801\uc778 \uc758\ubbf8 \ub0b4\uc6a9\uc5d0 \ub530\ub77c \uacb0\uc815\ub429\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uc0ac\uc804 \ub4f1\uc744 \ucc38\uc870\ud558\uc5ec \uadf8 \ub2e8\uc5b4\uc758 \uad6c\uccb4\uc801\uc778 \uc758\ubbf8 \ub0b4\uc6a9\uc744 \uac80\uc99d\ud560 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc11c\ub294 \uc778\ud130\ub137\uc758 \uc815\ubcf4\ub97c \uc778\uc6a9\ud588\uc9c0\ub9cc, \uc2e4\uc81c \ubc95\uc815\uc5d0\uc11c\ub294 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc5ed\uc0ac\uc640 \uad8c\uc704\uac00 \uc788\ub294 \uc0ac\uc804\u00b7\uc0ac\uc804 \ub4f1\uc774 \uc0ac\uc6a9\ub418\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%98%EC%9D%BC%EB%B0%98_%EB%8F%85%EC%9E%90%EC%9D%98_%EB%B3%B4%ED%86%B5_%EC%A3%BC%EC%9D%98%EC%99%80_%EC%9D%BD%EB%8A%94_%EB%B0%A9%EC%8B%9D%E2%80%99%EC%97%90_%EA%B8%B0%EB%B0%98%ED%95%9C_%ED%8C%90%EB%8B%A8\"><\/span> &#8216;\uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\uc2dd&#8217;\uc5d0 \uae30\ubc18\ud55c \ud310\ub2e8 <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ub610\ud55c, \ub9d0\ud558\uc790\uba74, &#8216;\uc5b4\ub5a4 \uc0ac\uc2e4\uc774 \uc801\ud600\uc788\ub2e4\uace0 \ud560 \uc218 \uc788\ub294\uac00&#8217;\ub294 &#8216;\uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\uc2dd&#8217;\uc5d0 \uae30\ubc18\ud558\uc5ec \ud310\ub2e8\ub429\ub2c8\ub2e4. \uc989, \uc9c1\uc811\uc801\uc73c\ub85c &#8216;\uc2a4\ud14c\ub9c8&#8217;\ub77c\uace0 \uc801\ud600\uc788\uc9c0 \uc54a\uc544\ub3c4, \ubb38\ub9e5\uc0c1 &#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\ub77c\uace0 \ud574\uc11d\ud560 \uc218 \uc788\ub294 \uae30\uc7ac\uac00 \ub418\uc5b4\uc788\ub2e4\uba74, &#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\ub294 \uc0ac\uc2e4\uc744 \uc801\uace0 \uc788\ub2e4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc81c\ud488\uc744 \uce6d\ucc2c\ud558\ub294 \ub9ac\ubdf0\uc5d0 \ub300\ud574 &#8216;\uad11\uace0 \ub300\uac00\ub85c \uc5bc\ub9c8\ub97c \ubc1b\uc558\ub098\uc694?&#8217;\ub77c\uace0 \uc801\ub294 \uac83\ub3c4, \uacb0\uad6d &#8216;\uadf8 \ud68c\uc0ac\ub294 \uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\ub294 \uc0ac\uc2e4\uc744 \uc554\uc2dc\ud558\uace0 \uc788\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c1\uc811\uc801\uc73c\ub85c &#8216;\uc2a4\ud14c\ub9c8&#8217; &#8216;\uc790\uc791\uc790\uc5f0&#8217;\uc774\ub77c\uace0 \ub9d0\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\ub77c\ub3c4, \uadf8\uac83\uc774 \ubb38\ub9e5\uc0c1 &#8216;\uc2a4\ud14c\ub9c8&#8217; &#8216;\uc790\uc791\uc790\uc5f0&#8217;\uc73c\ub85c \ud574\uc11d\ub420 \uc218 \uc788\ub2e4\ub294 \uc8fc\uc7a5\uc744 \uc5b4\ub5bb\uac8c \uc124\ub4dd\ub825 \uc788\uac8c \uc81c\uc2dc\ud558\ub294\uc9c0\ub294, \uac00\ucc98\ubd84\uc774\ub098 \uc7ac\ud310, \uadf8\ub9ac\uace0 \uadf8\uac83\uc744 \uc5fc\ub450\uc5d0 \ub450\uace0 \uc9c4\ud589\ub418\ub294 \ubc95\uc815 \uc678 \ud611\uc0c1\uc758 \uc7a5\uc5d0\uc11c \ub9e4\uc6b0 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%EC%82%AC%ED%9A%8C%EC%A0%81_%ED%8F%89%EA%B0%80%E3%80%8D%EC%9D%98_%ED%95%98%EB%9D%BD%EC%9D%B4%EB%9E%80\"><\/span>\u300c\uc0ac\ud68c\uc801 \ud3c9\uac00\u300d\uc758 \ud558\ub77d\uc774\ub780<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uba85\uc608\ud6fc\uc190\uc740 \ub2e8\uc21c\ud788 &#8216;\uc9c4\uc2e4\uacfc \ub2e4\ub978 \uc0ac\ud56d\uc774 \uae30\uc7ac\ub418\uc5b4 \uc788\ub2e4&#8217;\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc131\ub9bd\ud558\uc9c0 \uc54a\uace0, &#8216;\uadf8\ub807\uac8c \ub9d0\ud558\uba74 \uc6b0\ub9ac \ud68c\uc0ac\uc758 \ud3c9\uac00\uac00 \ub5a8\uc5b4\uc9c4\ub2e4&#8217;\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uc131\ub9bd\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc11c \ub9d0\ud558\ub294 \ud3c9\uac00\ub780, \uc18c\ube44\uc790\ub098 \uad6c\uc778 \ub4f1 \ud68c\uc0ac \uc678\ubd80\uc758 \uc81c3\uc790\ub85c\ubd80\ud130\uc758 \ud3c9\uac00, \uc804\ubb38 \uc6a9\uc5b4\ub85c \ub9d0\ud558\uba74 &#8216;\uc0ac\ud68c\uc801 \ud3c9\uac00&#8217;\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88%C2%B7%EC%9E%90%EC%9E%91%EC%9E%90%EC%97%B0%EC%9D%80_%EC%82%AC%ED%9A%8C%EC%A0%81_%ED%8F%89%EA%B0%80%EB%A5%BC_%EB%96%A8%EC%96%B4%EB%9C%A8%EB%A6%B0%EB%8B%A4\"><\/span>\uc2a4\ud14c\ub9c8\u00b7\uc790\uc791\uc790\uc5f0\uc740 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9b0\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uadf8\ub798\uc11c, \uc2a4\ud14c\ub9c8\u00b7\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\u00b7\uc790\uc791\uc790\uc5f0\uacfc \uac19\uc740 \uc785\uc18c\ubb38\uc774 \ud68c\uc0ac\uc758 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9ac\ub294 \uac83\uc744 \ub17c\uc99d\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \ubb38\uc81c\uc5d0 \ub300\ud574, &#8216;\uc2a4\ud14c\ub9c8&#8217;\ub77c\ub294 \uae30\uc7ac\uac00 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9b0\ub2e4\ub294 \ud310\ub2e8\uc744 \ub0b4\ub9b0 \ud310\ub840\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\ud574\ub2f9 \ud45c\uc2dc\uac00 \uba85\uc608\ub098 \uc2e0\uc6a9\uc744 \ud6fc\uc190\ud558\ub294 \uac83\uc778\uc9c0 \uc544\ub2cc\uc9c0\ub294 \uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\ubc95\uc744 \uae30\uc900\uc73c\ub85c \ud310\ub2e8\ud574\uc57c \ud558\ub294\ub370, \uc77c\ubc18 \ub3c5\uc790\uc758 \ubcf4\ud1b5 \uc8fc\uc758\uc640 \uc77d\ub294 \ubc29\ubc95\uc5d0 \ub530\ub978 \uacbd\uc6b0, \uc704\uc758 \ud45c\uc2dc\ub294 \uc6d0\uace0 \uad50\uc7ac\uc758 \uc785\uc18c\ubb38\uc774 \uc6d0\uace0 \uad50\uc7ac\ub97c \uc2e4\uc81c\ub85c \uad6c\uc785\ud558\uace0 \uc0ac\uc6a9\ud55c \uc0ac\ub78c\uc5d0 \uc758\ud574 \uc791\uc131\ub41c \uac83\uc774 \uc544\ub2c8\ub77c, \uc6d0\uace0\uac00 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \uc758\ud574 \uc791\uc131\ud55c \uac70\uc9d3\uc758 \uac83, \uc989 \uc6d0\uace0\uac00 \uc2a4\uc2a4\ub85c \ub610\ub294 \uc81c3\uc790\uc5d0\uac8c \uc758\ub8b0\ud558\uc5ec \uc758\ub3c4\uc801\uc73c\ub85c \uc791\uc131\ud55c \uac83\uc758 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4\ub294 \uc778\uc0c1\uc744 \uc8fc\ub294 \uac83\uc774\ub77c \ud560 \uc218 \uc788\ub2e4. \uc6d0\uace0\uac00 \uc678\uad6d\uc5b4 \uad50\uc7ac\uc758 \uae30\ud68d\u00b7\uac1c\ubc1c \ubc0f \ud310\ub9e4 \ub4f1\uc744 \uc5c5\uc73c\ub85c \ud558\ub294 \ubc95\uc778\uc778 \uac83\uc740 (&#8230;) \uadf8\ub300\ub85c\uc778\ub370, \uc6d0\uace0\uac00 \ud310\ub9e4\ud558\ub294 \uc0c1\ud488\uc778 \uc6d0\uace0 \uad50\uc7ac\uc5d0 \ub300\ud574, \uace0\ud3c9\uac00\uc758 \uc785\uc18c\ubb38\uc744 \uc2a4\uc2a4\ub85c \uc791\uc131\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc740, \uc6d0\uace0\uc758 \uba85\uc608, \uc2e0\uc6a9 \ub4f1\uc758 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9ac\ub294 \uac83\uc774\ub77c\uace0 \ud560 \uc218 \uc788\ub2e4. <br><\/p>\n<cite> \ub3c4\ucfc4\uc9c0\ud310 \ud5e4\uc774\uc138\uc774 26\ub144(2014\ub144) 6\uc6d4 4\uc77c <\/cite><\/blockquote>\n\n\n\n<p>\uc774 \ud310\uacb0\uc740 \ud2b9\ud788 \uba85\ud655\ud55c \uadfc\uac70\ub97c \uc81c\uc2dc\ud558\uace0 \uc788\uc9c0\ub294 \uc54a\uc9c0\ub9cc, \uc801\uc5b4\ub3c4, &#8216;\uc678\uad6d\uc5b4 \uad50\uc7ac\uc758 \uae30\ud68d\u00b7\uac1c\ubc1c \ubc0f \ud310\ub9e4 \ub4f1&#8217;\uc744 \ud558\ub294 \ud68c\uc0ac\uac00 \uadf8 \uad50\uc7ac\uc5d0 \ub300\ud574 &#8216;\uace0\ud3c9\uac00\uc758 \uc785\uc18c\ubb38\uc744 \uc2a4\uc2a4\ub85c \uc791\uc131\ud558\uace0 \uc788\ub2e4&#8217;\ub294 \uac83\uc774 \ub9d0\ud574\uc9c0\uba74, \uc0ac\ud68c\uc801 \ud3c9\uac00\uac00 \ub5a8\uc5b4\uc9c4\ub2e4\ub294 \uac83\uc744 \uba85\ud655\ud788 \ud310\ub2e8\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc77c\ubc18\ud654\ud574\uc11c \ub9d0\ud558\uba74, \uc0ac\uc5c5\uc744 \uc601\uc704\ud558\ub294 \ud68c\uc0ac\uc5d0\uac8c \uadf8 \uc0c1\ud488\uc5d0 \ub300\ud574 \uc2a4\ud14c\ub9c8\u00b7\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\u00b7\uc790\uc791\uc790\uc5f0\uc744 \ud558\uace0 \uc788\ub2e4\ub294 \ud3c9\ud310\uc740 \uadf8 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9ac\ub294 \uac83\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%98%EC%8A%A4%ED%85%8C%EB%A7%88%EB%8A%94_%EB%B6%88%EB%B2%95_%ED%96%89%EC%9C%84%EB%8B%A4%E2%80%99%EB%9D%BC%EB%8A%94_%EB%85%BC%EB%B2%95\"><\/span>&#8216;\uc2a4\ud14c\ub9c8\ub294 \ubd88\ubc95 \ud589\uc704\ub2e4&#8217;\ub77c\ub294 \ub17c\ubc95<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc2e4\ubb34\uc801\uc73c\ub85c\ub294, &#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\ub294 \uc0ac\uc2e4\uc774 \uc0ac\ud68c\uc801 \ud3c9\uac00\ub97c \ub5a8\uc5b4\ub728\ub9b0\ub2e4\ub294 \uc8fc\uc7a5\uc744 \uc704\ud574, \ub2e4\uc74c\uacfc \uac19\uc740 \uc8fc\uc7a5\uc744 \ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\ub2e4\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(\uc6d0\uace0\uc758 \uc8fc\uc7a5)<br>(\uc911\ub7b5)<br> &#8216;\uc2a4\ud14c\ub9c8&#8217;\ub780 &#8216;\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305&#8217;\uc758 \uc57d\uc5b4\ub85c, \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \uad11\uace0\uc784\uc744 \ub208\uce58\ucc44\uc9c0 \ubabb\ud558\uac8c \uad11\uace0\ud558\ub294 \ubc29\ubc95\uc73c\ub85c, \uc608\ub97c \ub4e4\uc5b4 \uc790\uc0ac \uc0c1\ud488\uc758 \uad11\uace0\ub97c \uc785\uc18c\ubb38\uc774\ub098 \uac10\uc0c1\uc758 \ud615\ud0dc\ub85c \ub9c8\uce58 \uc77c\ubc18 \uc18c\ube44\uc790\uc758 \ud3c9\ud310\uc774 \uc88b\uc740 \uac83\ucc98\ub7fc \ud45c\uc2dc\ud558\ub294 \ud589\uc704 \ub4f1\uc744 \uac00\ub9ac\ud0a4\ub294 \uac83\uc774\ub2e4. \uc774\ub7ec\ud55c \ud589\uc704\ub294 \ud574\ub2f9 \uc0ac\uc5c5\uc790\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ub0b4\uc6a9 \ub4f1\uc774 \uc2e4\uc81c\uc758 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \uc6b0\uc218\ud558\uac70\ub098 \uc720\ub9ac\ud558\ub2e4\uace0 \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \uc624\uc778\ub418\ub294 \uac83\uc774\ub77c\uba74 \ubd88\uacf5\uc815 \uc120\ubb3c \ubc0f \ubd88\uacf5\uc815 \ud45c\uc2dc \ubc29\uc9c0\ubc95(\uc774\ud558 &#8216;\uacbd\ud45c\ubc95&#8217;\uc774\ub77c \ud55c\ub2e4.) \uc704\ubc18\uc73c\ub85c\ub3c4 \ub420 \uc218 \uc788\ub294 \uac83\uc774\ub2e4(\ud6c4\ub7b5) <\/p>\n<cite> \ub3c4\ucfc4\uc9c0\ud310 \ud5e4\uc774\uc138\uc774 26\ub144(2014\ub144) 6\uc6d4 4\uc77c  <\/cite><\/blockquote>\n\n\n\n<p>\uc774 \uc8fc\uc7a5\uc740,<\/p>\n\n\n\n<ol>\n<li>\uc2a4\ud14c\ub9c8\ub294 \uacbd\ud45c\ubc95 \uc704\ubc18\uc73c\ub85c\ub3c4 \ub420 \uc218 \uc788\ub294 \ud589\uc704\uc774\ub2e4<\/li>\n\n\n\n<li>1\uc5d0\uc11c, &#8216;\uc2a4\ud14c\ub9c8\ub97c \ud558\uace0 \uc788\ub2e4&#8217;\ub294 \uac83\uc740, \uacbd\ud45c\ubc95 \uc704\ubc18\uc73c\ub85c\ub3c4 \ub420 \uc218 \uc788\ub294 \ud589\uc704\ub97c \ud558\uace0 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ub9d0\ud558\ub294 \uac83\uc774\ub2e4<\/li>\n\n\n\n<li>\uae30\uc5c5\uc5d0\uac8c, \ubc95\ub960 \uc704\ubc18\uc744 \ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud558\uba74, \uc0ac\ud68c\uc801 \ud3c9\uac00\uac00 \ub5a8\uc5b4\uc9c4\ub2e4<\/li>\n<\/ol>\n\n\n\n<p>\ub77c\ub294 \ub17c\ubc95\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc2e4\ubb34 \uac10\uac01\uc73c\ub85c, &#8216;\ubc95\ub960 \uc704\ubc18\uc744 \ud558\uace0 \uc788\ub2e4\uace0 \ub9d0\ud558\uba74, \uc0ac\ud68c\uc801 \ud3c9\uac00\uac00 \ub5a8\uc5b4\uc9c4\ub2e4&#8217;\ub294 \uac83\uc740, \ube44\uad50\uc801 \ubc95\uc6d0\uc5d0 \ub0a9\ub4dd\uc2dc\ud0a4\uae30 \uc26c\uc6b4 \uc8fc\uc7a5\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc73c\uba70, \uc704\uc758 \uc8fc\uc7a5\ub3c4 \uc774 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%80%8C%EC%A7%84%EC%8B%A4%EC%97%90_%EB%B0%98%ED%95%98%EB%8A%94%E3%80%8D_%EA%B2%83%EC%9D%98_%EC%9E%85%EC%A6%9D\"><\/span>\u300c\uc9c4\uc2e4\uc5d0 \ubc18\ud558\ub294\u300d \uac83\uc758 \uc785\uc99d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uba85\uc608\ud6fc\uc190\uc740, \uae30\uc7ac\ub41c \uc0ac\ud56d\uc774 \uc9c4\uc2e4\uc5d0 \ubc18\ud560 \uacbd\uc6b0\uc5d0\ub9cc \uc131\ub9bd\ud569\ub2c8\ub2e4. \ub530\ub77c\uc11c \uacb0\uad6d, \uc2a4\ud14c\ub9c8(Stealth Marketing)\u00b7\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\u00b7\uc790\uc791\uc790\uc5f0 \ub4f1\uc758 \uc758\ud639\uc5d0 \ub300\ud574 &#8216;\uba85\uc608\ud6fc\uc190\uc774\ub2e4&#8217;\ub77c\uace0 \uc778\uc815\ubc1b\uae30 \uc704\ud574\uc11c\ub294, \uc790\uc0ac\uac00 \uadf8\ub7ec\ud55c \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \uc5ec\ubd80\uac00 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74, &#8216;\uc2a4\ud14c\ub9c8\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4&#8217;\ub294 \uc99d\uac70\ub294 \uc5b4\ub5bb\uac8c \ub9c8\ub828\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%ED%99%8D%EB%B3%B4_%EB%8B%B4%EB%8B%B9%EC%9E%90%EC%9D%98_%EC%A7%84%EC%88%A0%EC%84%9C_%EB%93%B1%EC%97%90_%EC%9D%98%ED%95%9C_%EC%9E%85%EC%A6%9D\"><\/span>\ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc758 \uc9c4\uc220\uc11c \ub4f1\uc5d0 \uc758\ud55c \uc785\uc99d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc774\ub294, \uad6c\uccb4\uc801\uc778 \uc0ac\uac74\ub9c8\ub2e4 \uc804\ub7b5\uc744 \uace0\ub824\ud574\uc57c \ud558\ub294 \ubb38\uc81c\uc774\uc9c0\ub9cc, \ube44\uad50\uc801 \ub9ce\uc740 \uacbd\uc6b0\uc5d0\uc11c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba3c\uc800 \uc804\uc81c\ub85c, \uc2a4\ud14c\ub9c8\u00b7\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\ub294 \uc8fc\uccb4\ub294, \uc704\uc758 \ub2e8\uc5b4\uc758 \uc815\uc758\uc5d0 \ub530\ub77c, \uae30\ubcf8\uc801\uc73c\ub85c\ub294 \uc0ac\uc678\uc758 \uc81c3\uc790, \uc989 \uc678\uc8fc\uc5c5\uccb4\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0, \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294, \uc778\ud130\ub137 \uad00\ub828 \uc5c5\ubb34\ub97c \uc678\uc8fc\ud560 \ub54c, \ud64d\ubcf4 \ub4f1\uc758 \ub2f4\ub2f9\uc790\uac00 \uad6c\uccb4\uc801\uc778 \uc694\uad6c\uc0ac\ud56d\uc744 \uc815\uc758\ud558\uace0 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \ub610\ud55c, \uc790\uc791\uc790\uc5f0\uc744 \uc9c4\ud589\ud558\ub294 \uc8fc\uccb4\ub294, \uc704\uc758 \ub2e8\uc5b4\uc758 \uc815\uc758\uc5d0 \ub530\ub77c, \uae30\ubcf8\uc801\uc73c\ub85c\ub294 \uc0ac\ub0b4\uc758 \uc778\uc6d0\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub9ce\uc740 \uae30\uc5c5\uc5d0\uc11c\ub294, \uac00\ub839 \uc778\ud130\ub137 \uc0c1\uc5d0\uc11c \uc790\uc791\uc790\uc5f0\uc744 \uc9c4\ud589\ud55c\ub2e4\uba74, \uc2e4\uc81c\ub85c \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub294 \uac83\uc740 \ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc77c \uac83\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c,<\/p>\n\n\n\n<ul>\n<li>\uc790\uc0ac\uc758 \uc778\ud130\ub137 \uad00\ub828 \uc678\uc8fc\uc5c5\uccb4\ub97c \uad00\ub9ac\ud558\uace0 \uc694\uad6c\uc0ac\ud56d\uc744 \uc815\uc758\ud558\ub294 \uc785\uc7a5\uc758 \ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc5d0 \uc758\ud55c, \uc678\uc8fc\uc5c5\uccb4 \ubaa9\ub85d\uc5d0 \uad00\ud55c \uc815\ubcf4\uc640 &#8216;\uc790\uc0ac\ub294 \uadf8\ub7ec\ud55c \uc5c5\ubb34\ub97c \uc678\uc8fc\ud558\uace0 \uc788\uc9c0 \uc54a\ub2e4&#8217;\ub294 \ub0b4\uc6a9\uc758 \uc9c4\uc220\uc11c<\/li>\n\n\n\n<li> \uac01 \uc678\uc8fc\uc5c5\uccb4\uc640\uc758, \uc5c5\ubb34 \ub0b4\uc6a9\uc774 \uae30\uc7ac\ub41c \uacc4\uc57d\uc11c<\/li>\n\n\n\n<li> \uac01 \uc678\uc8fc\uc5c5\uccb4\ub85c\ubd80\ud130\uc758, \uc5c5\ubb34 \ub0b4\uc6a9\uc774 \uae30\uc7ac\ub41c \uccad\uad6c\uc11c<\/li>\n\n\n\n<li> \uc790\uc0ac\uc758 \uc778\ud130\ub137 \uad00\ub828 \ud64d\ubcf4 \ud65c\ub3d9\uc744 \uad00\ub9ac\ud558\ub294 \uc785\uc7a5\uc758 \ud64d\ubcf4 \ub2f4\ub2f9\uc790\uc5d0 \uc758\ud55c, &#8216;\ub098\ub294 \uadf8\ub7ec\ud55c \uc5c5\ubb34\ub97c \ubd80\ud0c1\ubc1b\uc9c0 \uc54a\uc558\uc73c\uba70, \ubd80\ud558\uc5d0\uac8c\ub3c4 \uc9c0\uc2dc\ud558\uc9c0 \uc54a\uc558\ub2e4&#8217;\ub294 \ub0b4\uc6a9\uc758 \uc9c4\uc220\uc11c<\/li>\n<\/ul>\n\n\n\n<p>\ub4f1\uc744 \uc99d\uac70\ub85c \uc81c\ucd9c\ud558\ub294 \ubc29\ubc95\uc774 \uace0\ub824\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%BC%80%EC%9D%B4%EC%8A%A4_%EB%B0%94%EC%9D%B4_%EC%BC%80%EC%9D%B4%EC%8A%A4%EB%A1%9C_%ED%8C%90%EB%8B%A8%EC%9D%B4_%ED%95%84%EC%9A%94\"><\/span>\ucf00\uc774\uc2a4 \ubc14\uc774 \ucf00\uc774\uc2a4\ub85c \ud310\ub2e8\uc774 \ud544\uc694<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc774\ucc98\ub7fc, \uac00\ucc98\ubd84\uc774\ub098 \uc7ac\ud310\uc5d0\uc11c\ub294, \ubaa8\ub4e0 \uc810\uc5d0 \ub300\ud574 &#8216;\uc99d\uac70&#8217;\uac00 \ud544\uc694\ub85c \ud569\ub2c8\ub2e4. \uc704\uc5d0\uc11c\ub294 2\uacf3\uc744 &#8216;\uc9c4\uc220\uc11c&#8217;\ub85c \ud558\uace0 \uc788\uc9c0\ub9cc, \ubb3c\ub860, 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