{"id":71725,"date":"2024-12-27T18:05:09","date_gmt":"2024-12-27T09:05:09","guid":{"rendered":"https:\/\/monolith.law\/ko\/?p=71725"},"modified":"2024-12-31T17:09:15","modified_gmt":"2024-12-31T08:09:15","slug":"influencer-stealth-marketing","status":"publish","type":"post","link":"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing","title":{"rendered":"\uc778\ud50c\ub8e8\uc5b8\uc11c \uad11\uace0 \uc704\ubc18 \uc0ac\ub840\ub85c \ubc30\uc6b0\ub294 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15\ud654 \ub300\uc751"},"content":{"rendered":"\n<p>\ucd5c\uadfc SNS\uc758 \ubcf4\uae09\uc73c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad11\uace0\uc784\uc744 \uc228\uae30\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\ub294 &#8216;\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305(\uc2a4\ud14c\ub9c8)&#8217;\uc774 \ubb38\uc81c\uac00 \ub418\uba74\uc11c, \uc77c\ubcf8\uc758 &#8216;\uacbd\ud488\ud45c\uc2dc\ubc95&#8217; \uaddc\uc81c\uac00 \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294, \uc77c\ubcf8\uc758 &#8216;\ub808\uc774\uc640 5\ub144(2023\ub144)&#8217; 10\uc6d4\uc758 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15\ud654 \uc774\ud6c4, \uc18c\ube44\uc790\uccad\uc73c\ub85c\ubd80\ud130 \uc870\uce58 \uba85\ub839\uc744 \ubc1b\uc740 \uc704\ubc18 \uc0ac\ub840 2\uac74\uc744 \uc18c\uac1c\ud558\uace0, \uae30\uc5c5\uc774 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud568\uc5d0 \uc788\uc5b4 \uc54c\uc544\uc57c \ud560 \uc8fc\uc758\uc810\uc744 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EA%B2%BD%ED%92%88%ED%91%9C%EC%8B%9C%EB%B2%95_%EA%B0%9C%EC%A0%95%EA%B3%BC_%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94%EC%9D%98_%EA%B2%BD%EC%9C%84\" title=\"\uacbd\ud488\ud45c\uc2dc\ubc95 \uac1c\uc815\uacfc \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15\ud654\uc758 \uacbd\uc704\">\uacbd\ud488\ud45c\uc2dc\ubc95 \uac1c\uc815\uacfc \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15\ud654\uc758 \uacbd\uc704<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%B4%EB%9E%80\" title=\"\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780\">\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94%EB%A1%9C_%E2%80%98%EA%B4%91%EA%B3%A0%E2%80%99_%EB%AA%85%EC%8B%9C%EB%A5%BC_%EC%9D%98%EB%AC%B4%ED%99%94\" title=\"\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654\ub85c &#8216;\uad11\uace0&#8217; \uba85\uc2dc\ub97c \uc758\ubb34\ud654\">\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654\ub85c &#8216;\uad11\uace0&#8217; \uba85\uc2dc\ub97c \uc758\ubb34\ud654<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94_%ED%9B%84%EC%9D%98_%EB%91%90_%EA%B0%80%EC%A7%80_%EC%A1%B0%EC%B9%98_%EB%AA%85%EB%A0%B9_%EC%82%AC%EB%A1%80\" title=\"\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654 \ud6c4\uc758 \ub450 \uac00\uc9c0 \uc870\uce58 \uba85\ub839 \uc0ac\ub840\">\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654 \ud6c4\uc758 \ub450 \uac00\uc9c0 \uc870\uce58 \uba85\ub839 \uc0ac\ub840<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EB%A6%AC%EC%9E%90%ED%94%84_%EC%A3%BC%EC%8B%9D%ED%9A%8C%EC%82%AC%EC%9D%98_%EC%82%AC%EB%A1%80\" title=\"\ub9ac\uc790\ud504 \uc8fc\uc2dd\ud68c\uc0ac\uc758 \uc0ac\ub840\">\ub9ac\uc790\ud504 \uc8fc\uc2dd\ud68c\uc0ac\uc758 \uc0ac\ub840<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%98%A4%EC%B8%A0%EC%B9%B4_%EC%A0%9C%EC%95%BD_%EC%A3%BC%EC%8B%9D%ED%9A%8C%EC%82%AC_%EC%82%AC%EB%A1%80\" title=\"\uc624\uce20\uce74 \uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac \uc0ac\ub840\">\uc624\uce20\uce74 \uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac \uc0ac\ub840<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C%EC%9D%98_%EB%B2%8C%EC%B9%99%EC%97%90_%EA%B4%80%ED%95%9C_%EC%9D%BC%EB%B3%B8%EC%9D%98_%EA%B2%BD%ED%92%88%ED%91%9C%EC%8B%9C%EB%B2%95\" title=\"\uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc758 \ubc8c\uce59\uc5d0 \uad00\ud55c \uc77c\ubcf8\uc758 \uacbd\ud488\ud45c\uc2dc\ubc95\">\uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc758 \ubc8c\uce59\uc5d0 \uad00\ud55c \uc77c\ubcf8\uc758 \uacbd\ud488\ud45c\uc2dc\ubc95<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C_%EB%A7%88%EC%BC%80%ED%8C%85_%EC%8B%9C_%EC%A3%BC%EC%9D%98%ED%95%B4%EC%95%BC_%ED%95%A0_%ED%8F%AC%EC%9D%B8%ED%8A%B8\" title=\"\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8\">\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%9A%94%EC%95%BD_%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C_%EB%A7%88%EC%BC%80%ED%8C%85%EC%97%90%EB%8A%94_%EB%B3%80%ED%98%B8%EC%82%AC%EC%9D%98_%EB%A6%AC%EA%B1%B8_%EC%B2%B4%ED%81%AC%EA%B0%80_%ED%95%84%EC%9A%94%ED%95%A9%EB%8B%88%EB%8B%A4\" title=\"\uc694\uc57d: \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\ub294 \ubcc0\ud638\uc0ac\uc758 \ub9ac\uac78 \uccb4\ud06c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4\">\uc694\uc57d: \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\ub294 \ubcc0\ud638\uc0ac\uc758 \ub9ac\uac78 \uccb4\ud06c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/ko\/general-corporate\/influencer-stealth-marketing\/#%EC%9A%B0%EB%A6%AC_%EB%B2%95%EB%AC%B4%EC%86%8C%EC%9D%98_%EB%8C%80%EC%B1%85_%EC%95%88%EB%82%B4\" title=\"\uc6b0\ub9ac \ubc95\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4\">\uc6b0\ub9ac \ubc95\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EA%B2%BD%ED%92%88%ED%91%9C%EC%8B%9C%EB%B2%95_%EA%B0%9C%EC%A0%95%EA%B3%BC_%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94%EC%9D%98_%EA%B2%BD%EC%9C%84\"><\/span>\uacbd\ud488\ud45c\uc2dc\ubc95 \uac1c\uc815\uacfc \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15\ud654\uc758 \uacbd\uc704<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uad11\uace0\uc5d0 \uae30\uc6a9\ud558\ub294 \uae30\uc5c5\uc740 \ub9ce\uc9c0\ub9cc, &#8216;\uc2a4\ud14c\ub9c8'(\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305)\uac00 \uc18c\ube44\uc790\ub97c \uc624\uc778\ud558\uac8c \ud558\ub294 \uacbd\uc6b0\uac00 \ube48\ubc88\ud788 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\uc11c\ub294 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774 \uaddc\uc81c\ub41c \uacbd\uc704\ub97c \uc124\uba85\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%94%EC%8A%A4_%EB%A7%88%EC%BC%80%ED%8C%85%EC%9D%B4%EB%9E%80\"><\/span>\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305(\uc774\ud558 &#8216;\uc2a4\ud14c\ub9c8&#8217;\ub77c\uace0 \ud569\ub2c8\ub2e4.)\uc740 \uad11\uace0\uc784\uc744 \uc228\uae34 \uad11\uace0\ub97c \uac00\ub9ac\ud0a4\uba70, \uc5f0\uc608\uc778\uc774\ub098 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub4f1\uc774 \uc911\ub9bd\uc801\uc778 \uc81c3\uc790\ub97c \uac00\uc7a5\ud558\uc5ec \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc758 \ud64d\ubcf4\u00b7\uc18c\uac1c\ub97c \ud558\uac70\ub098, \uad11\uace0\uc8fc\ub85c\ubd80\ud130 \ub300\uac00\ub97c \ubc1b\ub294 \uc5c5\uccb4\uac00 \uc77c\ubc18 \uc18c\ube44\uc790\uc778 \ucc99 \ud638\uc758\uc801\uc778 \uad6c\ub9e4\ud3c9\u00b7\ub9ac\ubdf0\ub97c \uac8c\uc2dc\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uacfc\uac70 \uacbd\ud488\ud45c\uc2dc\ubc95\uc5d0\uc11c\ub294, \uc6b0\uc218 \uc624\uc778(\uc81c5\uc870 \uc81c1\ud638) \ub610\ub294 \uc720\ub9ac \uc624\uc778(\ub3d9 2\ud638)\uc5d0 \ud574\ub2f9\ud558\uc9c0 \uc54a\ub294 \ud55c, \uc2a4\ud14c\ub9c8\ub97c \uaddc\uc81c\ud560 \uc218 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c, \uc774\ubbf8 \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uac00 \uc874\uc7ac\ud558\ub294 EU\u00b7\ubbf8\uad6d\uc5d0 \ube44\ud574, \uc77c\ubcf8\uc740 &#8216;\uc2a4\ud14c\ub9c8 \ucc9c\uad6d&#8217;\uc774\ub77c\uace0 \uc9c0\uc801\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uacbd\uc704\ub85c, \ub808\uc774\uc640 5\ub144(2023\ub144) 3\uc6d4 28\uc77c, \uc77c\ubcf8\uc5d0\uc11c\ub3c4 \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uac00 \uc131\ub9bd\ub418\uc5c8\uc2b5\ub2c8\ub2e4. &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \ud310\ubcc4\ud558\uae30 \uc5b4\ub824\uc6b4 \ud45c\uc2dc'(\ub0b4\uac01\ubd80 \uace0\uc2dc \uc81c19\ud638, \uc774\ud558 &#8216;\uc2a4\ud14c\ub9c8 \uace0\uc2dc&#8217;\ub77c\uace0 \ud569\ub2c8\ub2e4.) \ubc0f &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \ud310\ubcc4\ud558\uae30 \uc5b4\ub824\uc6b4 \ud45c\uc2dc\uc758 \uc6b4\uc6a9 \uae30\uc900'(\uc774\ud558 &#8216;\uc6b4\uc6a9 \uae30\uc900&#8217;\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4.)\uc774 \uc815\ud574\uc9c0\uace0, \uac19\uc740 \ud574 10\uc6d4 1\uc77c\uc5d0 \uc2dc\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94%EB%A1%9C_%E2%80%98%EA%B4%91%EA%B3%A0%E2%80%99_%EB%AA%85%EC%8B%9C%EB%A5%BC_%EC%9D%98%EB%AC%B4%ED%99%94\"><\/span>\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654\ub85c &#8216;\uad11\uace0&#8217; \uba85\uc2dc\ub97c \uc758\ubb34\ud654<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\uc6b4\uc6a9 \uae30\uc900\uc5d0 \ub530\ub974\uba74, \uc2a4\ud14c\ub9c8 \uace0\uc2dc\ub294 &#8216;\uc0ac\uc5c5\uc790\uac00 \uc790\uc2e0\uc774 \uc81c\uacf5\ud558\ub294 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uac70\ub798\uc5d0 \ub300\ud574 \ud558\ub294 \ud45c\uc2dc\ub85c\uc11c, \uc77c\ubc18 \uc18c\ube44\uc790\uac00 \ud574\ub2f9 \ud45c\uc2dc\uc784\uc744 \ud310\ubcc4\ud558\uae30 \uc5b4\ub824\uc6b4 \uac83\uc73c\ub85c \uc778\uc815\ub418\ub294 \uac83&#8217;\uc73c\ub85c \uc2a4\ud14c\ub9c8\ub97c \uaddc\uc815\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\ub798\uc758 2\uac00\uc9c0\uc5d0 \ud574\ub2f9\ud558\uba74, \uc2a4\ud14c\ub9c8\uc5d0 \ud574\ub2f9\ud55c\ub2e4\uace0 \ud310\ub2e8\ub420 \uac00\ub2a5\uc131\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol>\n<li>\uc0c1\ud488\u00b7\uc11c\ube44\uc2a4\uc758 \uac70\ub798\uc5d0 \ub300\ud574 \ud558\ub294 \ud45c\uc2dc\uc774\uba70, \ud45c\uc2dc\ub97c \ud55c \uc8fc\uccb4\uac00 \uc0c1\ud488\u00b7\uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\ub294 \uc0ac\uc5c5\uc790 \uc790\uc2e0\uc778 \uacbd\uc6b0<\/li>\n\n\n\n<li>\uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \ud310\ub2e8\ud558\uae30 \uc5b4\ub824\uc6b4 \uacbd\uc6b0<\/li>\n<\/ol>\n\n\n\n<p>\ub808\uc774\uc640 5\ub144(2023\ub144) 10\uc6d4\uc758 \uacbd\ud488\ud45c\uc2dc\ubc95 \uac1c\uc815\uc5d0 \ub300\ud574, \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc544\ub798\ub97c \ucc38\uc870\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<p>\uad00\ub828 \uae30\uc0ac\uff1a<a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">\ub808\uc774\uc640 5\ub144 10\uc6d4\ubd80\ud130 &#8216;\uad11\uace0&#8217; \uba85\uc2dc\uac00 \uc758\ubb34\ud654. \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc758 \uc6b4\uc6a9 \uae30\uc900\uc5d0 \ub300\ud574 \uc124\uba85[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C_%EA%B0%95%ED%99%94_%ED%9B%84%EC%9D%98_%EB%91%90_%EA%B0%80%EC%A7%80_%EC%A1%B0%EC%B9%98_%EB%AA%85%EB%A0%B9_%EC%82%AC%EB%A1%80\"><\/span>\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654 \ud6c4\uc758 \ub450 \uac00\uc9c0 \uc870\uce58 \uba85\ub839 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/6039015d81e4faef9fc9d1ee1a9e2b69.jpg\" alt=\"\uc2a4\ud14c\ub9c8 \uaddc\uc81c \uac15\ud654 \ud6c4\uc758 \ub450 \uac00\uc9c0 \uc870\uce58 \uba85\ub839 \uc0ac\ub840\" class=\"wp-image-118862\" \/><\/figure>\n\n\n\n<p>\uc5ec\uae30\uc5d0\uc11c\ub294, \uc77c\ubcf8\uc758 \ub808\uc774\uc640 5\ub144(2023\ub144) 10\uc6d4\uc5d0 \uc2a4\ud14c\ub9c8(Stealth Marketing) \uaddc\uc81c\uac00 \uac15\ud654\ub41c \uc774\ud6c4, \uc77c\ubcf8 \uc18c\ube44\uc790\uccad\uc774 \ub0b4\ub9b0 \ub450 \uac00\uc9c0 \uc870\uce58 \uba85\ub839 \uc0ac\ub840\ub97c \uc18c\uac1c\ud569\ub2c8\ub2e4. \ub450 \uc0ac\ub840 \ubaa8\ub450 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \uad11\uace0\uc5d0 \uae30\uc6a9\ud55c \uacbd\uc6b0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EB%A6%AC%EC%9E%90%ED%94%84_%EC%A3%BC%EC%8B%9D%ED%9A%8C%EC%82%AC%EC%9D%98_%EC%82%AC%EB%A1%80\"><\/span>\ub9ac\uc790\ud504 \uc8fc\uc2dd\ud68c\uc0ac\uc758 \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\ub808\uc774\uc640 6\ub144(2024\ub144) 8\uc6d4 9\uc77c, \uc18c\ube44\uc790\uccad\uc740 &#8216;chocoZAP&#8217;\uc744 \uc6b4\uc601\ud558\ub294 \ub9ac\uc790\ud504 \uc8fc\uc2dd\ud68c\uc0ac\uc5d0 \ub300\ud574, \ud574\ub2f9 \ud68c\uc0ac\uc758 \uc694\uccad\uc744 \ubc1b\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 &#8216;\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \uac8c\uc2dc\ud55c \ub0b4\uc6a9\uc744, \ud68c\uc0ac \uc0ac\uc774\ud2b8 \uc0c1\uc5d0\uc11c \uc81c3\uc790\uc758 \ub9ac\ubdf0\ub85c \uac8c\uc7ac\ud55c \ud45c\uc2dc\uac00 &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \uc2dd\ubcc4\ud558\uae30 \uc5b4\ub835\ub2e4&#8217;\uace0 \ud558\uc5ec \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc5d0 \uc704\ubc18\ub41c\ub2e4\uace0 \ud310\ub2e8, \ud589\uc815 \ucc98\ubd84\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud574\ub2f9 \ud68c\uc0ac\uc758 \uc694\uccad\uc744 \ubc1b\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 &#8216;\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \ub0b4\uc6a9\uc744 \uac8c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>&#8217;24\uc2dc\uac04 \uc5b8\uc81c\ub4e0\uc9c0 \uc774\uc6a9\ud560 \uc218 \uc788\uc5b4\uc11c&#8217;<\/li>\n\n\n\n<li>&#8216;\uc774\ub978 \uc544\uce68\uc5d0\ub3c4 \uc88b\uace0, \uc77c\ud558\ub294 \ud2c8\ud2c8\uc774\uc5d0\ub3c4 \ud560 \uc218 \uc788\uc5b4. \ubb3c\ub860 \ubc24\uc911\uc5d0\ub3c4 \uad1c\ucc2e\uc544&#8217;<\/li>\n\n\n\n<li>&#8216;\ucd9c\uc0b0 \ud6c4\uc5d0\ub3c4 \uc804\ud600 \ub4e4\uc5b4\uac00\uc9c0 \uc54a\ub294 \ubc30\ub97c \uaca8\ub0e5\ud574\uc11c \uafb8\uc900\ud788 \ud574\uc654\uc5b4 \u314b\u314b&#8217; \ub4f1<\/li>\n<\/ul>\n\n\n\n<p>\uc704 \uac8c\uc2dc\ubb3c\uc744, \ud68c\uc0ac\uac00 \uc694\uccad\ud55c \uc81c3\uc790\uc5d0 \uc758\ud55c \uac8c\uc2dc\ubb3c\uc784\uc744 \ubd84\uba85\ud788 \ud558\uc9c0 \uc54a\uace0, &#8216;chocoZAP&#8217;\uc758 &#8216;\uace0\uac1d\uc758 \uc18c\ub9ac&#8217;, &#8216;SNS\uc5d0\uc11c\ub3c4 \ud654\uc81c! \uadf9\ucc2c \ub9ac\ubdf0\uac00 \uacc4\uc18d\ub429\ub2c8\ub2e4&#8217; \ub4f1 \ud68c\uc0ac \uc0ac\uc774\ud2b8\uc5d0 \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud45c\uc2dc\uc5d0 \ub300\ud574, \ud45c\uc2dc \ub0b4\uc6a9 \uc804\uccb4\uc5d0\uc11c \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc774 \uba85\ud655\ud558\uac8c \ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544, \ud574\ub2f9 \ud45c\uc2dc\ub294 &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \uc2dd\ubcc4\ud558\uae30 \uc5b4\ub824\uc6b4&#8217; (\uc2a4\ud14c\ub9c8 \uace0\uc2dc)\uc5d0 \ud574\ub2f9\ud558\ub294 \ud45c\uc2dc\ub85c \uc778\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc38\uace0: <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/038980\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc18c\ube44\uc790\uccad\uff5c\ub9ac\uc790\ud504 \uc8fc\uc2dd\ud68c\uc0ac\uc5d0 \ub300\ud55c \uacbd\ud488\ud45c\uc2dc\ubc95\uc5d0 \uae30\ucd08\ud55c \uc870\uce58\uba85\ub839\uc5d0 \ub300\ud558\uc5ec[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%98%A4%EC%B8%A0%EC%B9%B4_%EC%A0%9C%EC%95%BD_%EC%A3%BC%EC%8B%9D%ED%9A%8C%EC%82%AC_%EC%82%AC%EB%A1%80\"><\/span>\uc624\uce20\uce74 \uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac \uc0ac\ub840<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/11\/4a6ed9507f0a62e84cde9841ac305e9c.jpg\" alt=\"\uc624\uce20\uce74 \uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac \uc0ac\ub840\" class=\"wp-image-118860\" \/><\/figure>\n\n\n\n<p>\ub808\uc774\uc640 6\ub144(2024\ub144) 11\uc6d4 13\uc77c, \uc18c\ube44\uc790\uccad\uc740 \uc624\uce20\uce74 \uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac\uc5d0 \ub300\ud558\uc5ec, \ud574\ub2f9 \ud68c\uc0ac\uc758 \uc694\uccad\uc744 \ubc1b\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 &#8216;\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \uac8c\uc2dc\ud55c \ub0b4\uc6a9\uc774, \ud68c\uc0ac\uc758 \ud1b5\uc2e0\ud310\ub9e4 \uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c\uc758 \ud45c\uc2dc\uc5d0 \ub300\ud574\uc11c\ub3c4, \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc5d0 \uc704\ubc18\ud55c\ub2e4\uace0 \ud558\uc5ec, \ud589\uc815 \ucc98\ubd84\uc744 \ub0b4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud574\ub2f9 \ud68c\uc0ac\uc758 \uc694\uccad\uc744 \ubc1b\uc740 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 &#8216;\uc778\uc2a4\ud0c0\uadf8\ub7a8&#8217;\uc5d0 \ub2e4\uc74c\uacfc \uac19\uc740 \ub0b4\uc6a9\uc744 \uac8c\uc2dc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul>\n<li>&#8216;\uc5b4\ub5a4 \ub098\uc774\uac00 \ub418\uc5b4\ub3c4 \uc790\uc2e0\ub2f5\uac8c, &#8216;\uc9c0\uae08\uc774 \ucd5c\uace0&#8217;\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\ub294 \ud65c\uae30\ucc2c \ub098\ub0a0\uc744 \ubcf4\ub0b4\uace0 \uc2f6\ub124\uc694!&#8217;<\/li>\n\n\n\n<li>&#8216;\uc6d0\ub8cc\ubd80\ud130 \uc81c\uc870\uae4c\uc9c0 \ucca0\uc800\ud558\uac8c \uad00\ub9ac\ub418\ub294 \uad6d\ub0b4 \uc81c\uc870!! \ubab8\uc5d0 \ub4e4\uc5b4\uac00\ub294 \uac83\uc740 \uc548\uc2ec\ud560 \uc218 \uc788\ub294 \uac83\uc774 \uc88b\uc544\uc694!&#8217;<\/li>\n\n\n\n<li>&#8216;\ud558\ub8e8 \uad8c\uc7a5 3\uc54c\uc529 \uac1c\ubcc4 \ud3ec\uc7a5\ub418\uc5b4 \uc788\uc5b4 \uc704\uc0dd\uc801\uc774\uace0 \ub9e4\uc6b0 \ud3b8\ub9ac\ud569\ub2c8\ub2e4!&#8217;<\/li>\n<\/ul>\n\n\n\n<p>\uc704 \uac8c\uc2dc\ubb3c\uc744, \ud68c\uc0ac\uac00 \uc694\uccad\ud55c \uc81c3\uc790\uc5d0 \uc758\ud55c \uac8c\uc2dc\ubb3c\uc784\uc744 \ubc1d\ud788\uc9c0 \uc54a\uace0, &#8216;Instagram\uc5d0\uc11c \uc8fc\ubaa9\ub3c4 \uc0c1\uc2b9 \uc911\u2934&#8217; \ub4f1\uc73c\ub85c \ud68c\uc0ac \uc0ac\uc774\ud2b8 \uc0c1\uc5d0 \uac8c\uc7ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc81c3\uc790\uac00 \uac8c\uc2dc\ud55c \ud45c\uc2dc\uc5d0 \ub300\ud558\uc5ec, \ud68c\uc0ac\uac00 \ud574\ub2f9 \uc81c3\uc790\uc5d0\uac8c \uc694\uccad\ud55c \uac8c\uc2dc\ubb3c\uc784\uc744 \ubc1d\ud788\uc9c0 \uc54a\uace0, \ud45c\uc2dc \ub0b4\uc6a9 \uc804\uccb4\uc5d0\uc11c \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \uba85\ud655\ud558\uac8c \uc778\uc2dd\uc2dc\ud0a4\uc9c0 \ubabb\ud588\uae30 \ub54c\ubb38\uc5d0, \ud574\ub2f9 \ud45c\uc2dc\ub294 &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \ud310\ubcc4\ud558\uae30 \uc5b4\ub835\ub2e4'(\uc2a4\ud14c\ub9c8 \uace0\uc2dc)\uace0 \uc778\uc815\ub418\ub294 \ud45c\uc2dc\uc5d0 \ud574\ub2f9\ud55c\ub2e4\uace0 \ud310\ub2e8\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc38\uace0\uff1a<a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/039990\/\" target=\"_blank\" rel=\"noreferrer noopener\">\uc18c\ube44\uc790\uccad\uff5c\ub300\uc815\uc81c\uc57d \uc8fc\uc2dd\ud68c\uc0ac\uc5d0 \ub300\ud55c \uacbd\ud488\ud45c\uc2dc\ubc95\uc5d0 \uae30\ucd08\ud55c \uc870\uce58 \uba85\ub839\uc5d0 \ub300\ud558\uc5ec[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%8A%A4%ED%85%8C%EB%A7%88_%EA%B7%9C%EC%A0%9C%EC%9D%98_%EB%B2%8C%EC%B9%99%EC%97%90_%EA%B4%80%ED%95%9C_%EC%9D%BC%EB%B3%B8%EC%9D%98_%EA%B2%BD%ED%92%88%ED%91%9C%EC%8B%9C%EB%B2%95\"><\/span>\uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc758 \ubc8c\uce59\uc5d0 \uad00\ud55c \uc77c\ubcf8\uc758 <i>\uacbd\ud488\ud45c\uc2dc\ubc95<\/i><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc2a4\ud14c\ub9c8 \uaddc\uc81c\ub97c \uc704\ubc18\ud560 \uacbd\uc6b0, \uc77c\ubcf8\uc758 \uc18c\ube44\uc790\uccad\uc73c\ub85c\ubd80\ud130 \uc870\uce58 \uba85\ub839\uc744 \ubc1b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4(<i>\uacbd\ud488\ud45c\uc2dc\ubc95<\/i> \uc81c7\uc870). \uc774 \uacbd\uc6b0, \uc18c\ube44\uc790\uccad\uc758 \uc6f9\uc0ac\uc774\ud2b8 \ub4f1\uc5d0\uc11c \uc0ac\uc5c5\uc790\uc758 \uc774\ub984\uc774 \uacf5\uac1c\ub429\ub2c8\ub2e4. \ub610\ud55c, \uc870\uce58 \uba85\ub839\uc744 \ub530\ub974\uc9c0 \uc54a\uc744 \uacbd\uc6b0, 2\ub144 \uc774\ud558\uc758 \uc9d5\uc5ed \ub610\ub294 300\ub9cc \uc5d4 \uc774\ud558\uc758 \ubc8c\uae08, \ud639\uc740 \uc774 \ub450 \uac00\uc9c0\ub97c \ubcd1\uacfc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4(\ub3d9\ubc95 \uc81c46\uc870).<\/p>\n\n\n\n<p>\uc870\uce58 \uba85\ub839\uc774 \uacf5\uac1c\ub418\uba74, \uae30\uc5c5\uc740 \uc2e0\uc6a9\uc774\ub098 \uc774\ubbf8\uc9c0\uc5d0 \ud070 \ud0c0\uaca9\uc744 \uc785\uac8c \ub429\ub2c8\ub2e4. \uc5ec\uae30\uc11c \uc18c\uac1c\ub41c \ub450 \uac00\uc9c0 \uc0ac\ub840\uc5d0\uc11c\ub3c4, \ub300\ud615 \uc2e0\ubb38 \ub4f1\uc5d0 \uac8c\uc7ac\ub418\uc5b4 \ubc95\uc801 \uc601\ud5a5\uc774\ub098 \uae08\uc804\uc801 \uc190\ud574\ubfd0\ub9cc \uc544\ub2c8\ub77c \uae30\uc5c5\uc758 \uc2e0\uc6a9\uc5d0 \ub300\ud55c \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc774 \ud06c\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub450 \uac00\uc9c0 \uc0ac\ub840\uc5d0\uc11c\uc758 \uc870\uce58 \uba85\ub839 \ub0b4\uc6a9\uc744 \uc694\uc57d\ud558\uba74 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ul>\n<li>\ud574\ub2f9 \ud45c\uc2dc\uac00 <i>\uacbd\ud488\ud45c\uc2dc\ubc95<\/i>\uc5d0 \uc704\ubc18\ub41c\ub2e4\ub294 \uac83\uc744 \uc77c\ubc18 \uc18c\ube44\uc790\uc5d0\uac8c \ucda9\ubd84\ud788 \uc54c\ub9b4 \uac83<\/li>\n\n\n\n<li>\uc7ac\ubc1c \ubc29\uc9c0\ucc45\uc744 \ub9c8\ub828\ud558\uace0 \uc774\uc0ac \ubc0f \uc9c1\uc6d0\uc5d0\uac8c \ucda9\ubd84\ud788 \uc54c\ub9b4 \uac83<\/li>\n\n\n\n<li>\uc55e\uc73c\ub85c \ub3d9\uc77c\ud55c \ud45c\uc2dc\ub97c \ud558\uc9c0 \uc54a\uc744 \uac83<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C_%EB%A7%88%EC%BC%80%ED%8C%85_%EC%8B%9C_%EC%A3%BC%EC%9D%98%ED%95%B4%EC%95%BC_%ED%95%A0_%ED%8F%AC%EC%9D%B8%ED%8A%B8\"><\/span>\uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc \uc8fc\uc758\ud574\uc57c \ud560 \ud3ec\uc778\ud2b8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc5ec\uae30\uc11c \uc18c\uac1c\ud55c \ub450 \uac00\uc9c0 \uc0ac\ub840\ub294 \ubaa8\ub450 \uc778\ud50c\ub8e8\uc5b8\uc11c\ub97c \ud65c\uc6a9\ud55c \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \ud45c\uc2dc\uc758 \uacbd\uc6b0\uc785\ub2c8\ub2e4. \ud574\ub2f9 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 SNS \ub4f1\uc5d0\uc11c \uac8c\uc2dc\ud560 \ub54c\ub294 \uc801\uc808\ud558\uac8c &#8216;\uad11\uace0&#8217;\uc784\uc744 \ud45c\uc2dc\ud588\uae30 \ub54c\ubb38\uc5d0 \ubb38\uc81c\uac00 \ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\ub098, \ud574\ub2f9 \uc778\ud50c\ub8e8\uc5b8\uc11c\uac00 \uac8c\uc2dc\ud55c \ub0b4\uc6a9\uc744 \uc790\uc0ac\uc758 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc81c3\uc790\uc758 \ub9ac\ubdf0\uc778 \uac83\ucc98\ub7fc \uac8c\uc7ac\ud568\uc73c\ub85c\uc368, &#8216;\uc77c\ubc18 \uc18c\ube44\uc790\uac00 \uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc\uc784\uc744 \ud310\ubcc4\ud558\uae30 \uc5b4\ub835\ub2e4&#8217;\uace0 \ud558\uc5ec \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc73c\ub85c \uc18c\ube44\uc790\uccad\uc73c\ub85c\ubd80\ud130 \uc870\uce58 \uba85\ub839\uc744 \ubc1b\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc989, \uc790\uc0ac\uc758 \uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c\ub77c \ud560\uc9c0\ub77c\ub3c4, SNS\uc5d0 \uac8c\uc2dc\ub97c \uc758\ub8b0\ud55c &#8216;\uc0ac\uc5c5\uc790\uc758 \ud45c\uc2dc&#8217;\ub97c \uc18c\ube44\uc790\uc758 \uac10\uc0c1\uc774\ub098 \ub9ac\ubdf0 \ub4f1\uc73c\ub85c \ub2e4\ub8e8\ub294 \uac83\uc740 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305\uc774 \ub420 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uacbd\ud488 \ud45c\uc2dc\ubc95\uc5d0 \uad00\ud55c \uaddc\uce59\uc5d0 \ub300\ud574\uc11c\ub294 \uad11\uace0 \uc81c\uc791 \ub2f4\ub2f9\uc790\uc5d0\uac8c\ub3c4 \ucca0\uc800\ud788 \uc219\uc9c0\uc2dc\ud0a4\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\ub0b4 \uac00\uc774\ub4dc\ub77c\uc778\uc758 \uc791\uc131\uc774\ub098 \uc815\uae30\uc801\uc778 \uad50\uc721 \uc2e4\uc2dc \ub4f1\uc744 \ud1b5\ud574 \uaddc\uce59\uc758 \ucca0\uc800\ud55c \uc219\uc9c0\uc640 \ubc95 \uac1c\uc815\uc5d0 \ub300\ud55c \ub300\uc751\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9A%94%EC%95%BD_%EC%9D%B8%ED%94%8C%EB%A3%A8%EC%96%B8%EC%84%9C_%EB%A7%88%EC%BC%80%ED%8C%85%EC%97%90%EB%8A%94_%EB%B3%80%ED%98%B8%EC%82%AC%EC%9D%98_%EB%A6%AC%EA%B1%B8_%EC%B2%B4%ED%81%AC%EA%B0%80_%ED%95%84%EC%9A%94%ED%95%A9%EB%8B%88%EB%8B%A4\"><\/span>\uc694\uc57d: \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc5d0\ub294 \ubcc0\ud638\uc0ac\uc758 \ub9ac\uac78 \uccb4\ud06c\uac00 \ud544\uc694\ud569\ub2c8\ub2e4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\uc2a4\ud14c\ub9c8(Stealth Marketing) \uaddc\uc81c\uc5d0 \ub300\ud574, \uc77c\ubcf8\uc758 \ub808\uc774\uc640 5\ub144(2023\ub144) 10\uc6d4\uc758 \uaddc\uc81c \uc774\ud6c4 \uc704\uc758 \ub450 \uc0ac\ub840\uac00 \uc801\ubc1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc77c\ubcf8 \uc18c\ube44\uc790\uccad\uc774 &#8216;\ub9cc\uc871\ub3c4 No. 1&#8217; \ud45c\uc2dc \ub4f1\uc5d0 \ub300\ud574 \ub2e8\uae30\uac04\uc5d0 10\uac74 \uc774\uc0c1\uc758 \ucc98\ubd84\uc744 \ub0b4\ub9b0 \uc0ac\ub840\ub3c4 \uc788\uc5b4, \uad11\uace0 \ub4f1\uc758 \ud45c\uc2dc\uc5d0 \ub300\ud574\uc11c\ub294 \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\uc5c5\uc790\ub294 \uc6b4\uc601 \uae30\uc900\uc744 \ucc38\uace0\ud558\uc5ec \uc2a4\ud14c\ub9c8 \uaddc\uc81c\uc5d0 \ubd80\ud569\ud558\ub294 \uad11\uace0\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uad11\uace0 \uc81c\uc791 \uc2dc\uc5d0\ub294 \uae30\ud68d \ub2e8\uacc4\ubd80\ud130 \uacbd\ud488 \ud45c\uc2dc\ubc95\uc5d0 \uc815\ud1b5\ud55c \ubcc0\ud638\uc0ac\uc758 \ub9ac\uac78 \uccb4\ud06c\ub97c \ud1b5\ud574 \uac80\ud1a0\ud558\ub294 \uac83\uc774 \ud544\uc218\uc801\uc774\ub77c\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%EC%9A%B0%EB%A6%AC_%EB%B2%95%EB%AC%B4%EC%86%8C%EC%9D%98_%EB%8C%80%EC%B1%85_%EC%95%88%EB%82%B4\"><\/span>\uc6b0\ub9ac \ubc95\ubb34\uc18c\uc758 \ub300\ucc45 \uc548\ub0b4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\ubaa8\ub178\ub9ac\uc2a4 \ubc95\ubb34\uc18c\ub294 IT, \ud2b9\ud788 \uc778\ud130\ub137\uacfc \ubc95\ub960 \uc591\uba74\uc5d0\uc11c \ud48d\ubd80\ud55c \uacbd\ud5d8\uc744 \uac00\uc9c4 \ubc95\ubb34\uc18c\uc785\ub2c8\ub2e4. \ucd5c\uadfc, \uc778\ud130\ub137 \uad11\uace0\ub97c \ub458\ub7ec\uc2fc \uc6b0\uc218\ud55c \uc624\uc778 \ub4f1\uc758 &#8216;\uc77c\ubcf8\uc758 \uacbd\ud488\ud45c\uc2dc\ubc95&#8217; \uc704\ubc18\uc740 \ud070 \ubb38\uc81c\uac00 \ub418\uace0 \uc788\uc73c\uba70, \ub9ac\uac78 \uccb4\ud06c\uc758 \ud544\uc694\uc131\uc740 \uc810\uc810 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ubc95\ubb34\uc18c\ub294 \ub2e4\uc591\ud55c \ubc95\ub960 \uaddc\uc81c\ub97c \uace0\ub824\ud558\uc5ec, \uad11\uace0\ub098 LP\uc758 \ub9ac\uac78 \uccb4\ud06c, \uac00\uc774\ub4dc\ub77c\uc778 \uc791\uc131 \ub4f1\uc758 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc544\ub798 \uae30\uc0ac\uc5d0\uc11c \uc790\uc138\ud55c \ub0b4\uc6a9\uc744 \uae30\uc220\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub178\ub9ac\uc2a4 \ubc95\ubb34\uc18c\uc758 \ucde8\uae09 \ubd84\uc57c: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">\uae30\uc0ac\u00b7LP\uc758 &#8216;\uc77c\ubcf8\uc758 \uc57d\uae30\ubc95&#8217; \ub4f1 \uccb4\ud06c[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ucd5c\uadfc SNS\uc758 \ubcf4\uae09\uc73c\ub85c \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc774 \ud65c\ubc1c\ud558\uac8c \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uad11\uace0\uc784\uc744 \uc228\uae30\uace0 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\ub294 &#8216;\uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305(\uc2a4\ud14c\ub9c8)&#8217;\uc774 \ubb38\uc81c\uac00 \ub418\uba74\uc11c, \uc77c\ubcf8\uc758 &#8216;\uacbd\ud488\ud45c\uc2dc\ubc95&#8217; \uaddc\uc81c\uac00 \uac15\ud654\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294, \uc77c\ubcf8\uc758 &#8216;\ub808\uc774\uc640 5\ub144(2023\ub144)&#8217; 10\uc6d4\uc758 \uc2a4\ud154\uc2a4 \ub9c8\ucf00\ud305 \uaddc\uc81c \uac15 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/71725"}],"collection":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/comments?post=71725"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/71725\/revisions"}],"predecessor-version":[{"id":72996,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/posts\/71725\/revisions\/72996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/media\/72995"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/media?parent=71725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/categories?post=71725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ko\/wp-json\/wp\/v2\/tags?post=71725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}