{"id":62690,"date":"2024-02-19T14:27:52","date_gmt":"2024-02-19T05:27:52","guid":{"rendered":"https:\/\/monolith.law\/ro\/?p=62690"},"modified":"2024-03-03T10:29:02","modified_gmt":"2024-03-03T01:29:02","slug":"e-mail-newsletter-opt-in-procedure","status":"publish","type":"post","link":"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure","title":{"rendered":"Metode de procedur\u0103 opt-in pentru distribu\u021bia de buletine informative prin e-mail"},"content":{"rendered":"\n<p>\u00cen marketingul prin e-mail, \u00een trecut, mailul direct era esen\u021bial, dar cu r\u0103sp\u00e2ndirea internetului, importan\u021ba &#8220;buletinelor informative prin e-mail&#8221; (newslettere) a crescut semnificativ.<\/p>\n\n\n\n<p>U\u0219urin\u021ba \u0219i viteza de a trimite buletine informative prin e-mail c\u0103tre utilizatori din \u00eentreaga lume cu un simplu clic, precum \u0219i costurile reduse, reprezint\u0103 un mare avantaj al acestora.<\/p>\n\n\n\n<p>\u00cens\u0103, pentru a trimite buletine informative prin e-mail, trebuie s\u0103 respecta\u021bi legile \u0219i reglement\u0103rile relevante, altfel exist\u0103 posibilitatea de a fi pedepsit cu \u00eenchisoare sau amend\u0103.<\/p>\n\n\n\n<p>\u00cen special, mul\u021bi oameni nu sunt familiariza\u021bi cu reglementarea important\u0103 &#8220;Opt-in&#8221;. Prin urmare, \u00een acest articol, vom explica \u00een mod clar metoda de procedur\u0103 &#8220;Opt-in&#8221; necesar\u0103 pentru a trimite \u00een siguran\u021b\u0103 buletine informative prin e-mail.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Reglementarea_Opt-in\" title=\"Reglementarea Opt-in\">Reglementarea Opt-in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#E-mailuri_specifice\" title=\"E-mailuri specifice\">E-mailuri specifice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Sanctiuni\" title=\"Sanc\u021biuni\">Sanc\u021biuni<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Exceptii_la_reglementarea_opt-in\" title=\"Excep\u021bii la reglementarea opt-in\">Excep\u021bii la reglementarea opt-in<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Persoanele_care_au_notificat_adresa_lor_de_e-mail_in_scris\" title=\"Persoanele care au notificat adresa lor de e-mail \u00een scris\">Persoanele care au notificat adresa lor de e-mail \u00een scris<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Persoanele_care_au_o_relatie_de_tranzactionare\" title=\"Persoanele care au o rela\u021bie de tranzac\u021bionare\">Persoanele care au o rela\u021bie de tranzac\u021bionare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Persoanele_care_au_facut_publica_adresa_lor_de_e-mail\" title=\"Persoanele care au f\u0103cut public\u0103 adresa lor de e-mail\">Persoanele care au f\u0103cut public\u0103 adresa lor de e-mail<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Metoda_de_procedura_Opt-In\" title=\"Metoda de procedur\u0103 Opt-In\">Metoda de procedur\u0103 Opt-In<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Metoda_de_obtinere_a_%E2%80%9Cconsimtamantului%E2%80%9D\" title=\"Metoda de ob\u021binere a &#8220;consim\u021b\u0103m\u00e2ntului&#8221;\">Metoda de ob\u021binere a &#8220;consim\u021b\u0103m\u00e2ntului&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Modul_de_afisare_pentru_obtinerea_%E2%80%9Cconsimtamantului%E2%80%9D\" title=\"Modul de afi\u0219are pentru ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221;\">Modul de afi\u0219are pentru ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Recomandarea_Double_Opt-In\" title=\"Recomandarea Double Opt-In\">Recomandarea Double Opt-In<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Este_posibil_sa_se_obtina_%E2%80%9Cconsimtamantul%E2%80%9D_prin_telefon\" title=\"Este posibil s\u0103 se ob\u021bin\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; prin telefon?\">Este posibil s\u0103 se ob\u021bin\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; prin telefon?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Obligatiile_expeditorului_de_newsletter\" title=\"Obliga\u021biile expeditorului de newsletter\">Obliga\u021biile expeditorului de newsletter<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Afisarea_optiunii_de_dezabonare\" title=\"Afi\u0219area op\u021biunii de dezabonare\">Afi\u0219area op\u021biunii de dezabonare<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Recomandarea_adaugarii_politicii_de_confidentialitate\" title=\"Recomandarea ad\u0103ug\u0103rii politicii de confiden\u021bialitate\">Recomandarea ad\u0103ug\u0103rii politicii de confiden\u021bialitate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Pastrarea_%E2%80%9Cinregistrarilor_care_demonstreaza_consimtamantul%E2%80%9D\" title=\"P\u0103strarea &#8220;\u00eenregistr\u0103rilor care demonstreaz\u0103 consim\u021b\u0103m\u00e2ntul&#8221;\">P\u0103strarea &#8220;\u00eenregistr\u0103rilor care demonstreaz\u0103 consim\u021b\u0103m\u00e2ntul&#8221;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Continutul_inregistrarii\" title=\"Con\u021binutul \u00eenregistr\u0103rii\">Con\u021binutul \u00eenregistr\u0103rii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Perioada_de_pastrare\" title=\"Perioada de p\u0103strare\">Perioada de p\u0103strare<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/ro\/it\/e-mail-newsletter-opt-in-procedure\/#Rezumat\" title=\"Rezumat\">Rezumat<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reglementarea_Opt-in\"><\/span>Reglementarea Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Opt-in&#8221; se refer\u0103 la situa\u021bia \u00een care destinatarul solicit\u0103 \u00een prealabil expeditorului unui anumit e-mail s\u0103 trimit\u0103 un e-mail sau \u00eei d\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; pentru a trimite un e-mail. Interzicerea \u00een principiu a publicit\u0103\u021bii prin e-mail c\u0103tre destinatarii care nu au exprimat un &#8220;consim\u021b\u0103m\u00e2nt&#8221; este numit\u0103 &#8220;reglementare Opt-in&#8221;.<\/p>\n\n\n\n<p>P\u00e2n\u0103 la modificarea legii din 2008 (anul 2008 \u00een calendarul gregorian), se adopta metoda de interzicere a trimiterii de e-mailuri c\u0103tre destinatarii care au notificat expeditorul cu o refuzare de primire, cunoscut\u0103 sub numele de &#8220;Opt-out&#8221;. Cu toate acestea, datorit\u0103 cre\u0219terii num\u0103rului de cazuri, a fost schimbat\u0103 \u00een &#8220;metoda Opt-in&#8221;.<\/p>\n\n\n\n<p>Baza reglement\u0103rii Opt-in este articolul 3, alineatul 1, din Legea privind e-mailurile specifice (Legea privind reglementarea trimiterii e-mailurilor specifice).<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Articolul 3 (Restric\u021bii privind trimiterea e-mailurilor specifice)<br>Expeditorul nu trebuie s\u0103 trimit\u0103 e-mailuri specifice c\u0103tre persoanele care nu sunt enumerate mai jos.<br> 1. Persoanele care au notificat \u00een prealabil expeditorul sau persoana care a delegat trimiterea (persoana care a delegat trimiterea e-mailului (se refer\u0103 la organiza\u021biile cu scop lucrativ \u0219i persoanele care desf\u0103\u0219oar\u0103 activit\u0103\u021bi comerciale). Acela\u0219i lucru se aplic\u0103 \u00een continuare.) c\u0103 solicit\u0103 trimiterea unui e-mail specific sau c\u0103 sunt de acord cu trimiterea acestuia.<br> 2. \u00cen plus fa\u021b\u0103 de cele enumerate mai sus, persoanele care au notificat expeditorul sau persoana care a delegat trimiterea cu adresa lor de e-mail, conform prevederilor Ministerului Afacerilor Interne \u0219i Comunica\u021biilor \u0219i ale Cabinetului.<br> 3. \u00cen plus fa\u021b\u0103 de cele enumerate mai sus, persoanele care au o rela\u021bie comercial\u0103 cu persoanele care desf\u0103\u0219oar\u0103 activit\u0103\u021bi comerciale legate de publicitate sau promovare prin intermediul e-mailului specific.<br> 4. \u00cen plus fa\u021b\u0103 de cele enumerate mai sus, organiza\u021biile sau persoanele (doar persoanele care desf\u0103\u0219oar\u0103 activit\u0103\u021bi comerciale) care au publicat adresa lor de e-mail, conform prevederilor Ministerului Afacerilor Interne \u0219i Comunica\u021biilor \u0219i ale Cabinetului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-mailuri_specifice\"><\/span>E-mailuri specifice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;E-mailuri specifice&#8221; se refer\u0103 la e-mailurile trimise \u00een scopuri comerciale de c\u0103tre expeditori (organiza\u021bii sau persoane) pentru publicitate sau promovare. Cu toate acestea, urm\u0103toarele tipuri de e-mailuri sunt, de asemenea, considerate &#8220;e-mailuri trimise \u00een scopuri de publicitate sau promovare&#8221;.<\/p>\n\n\n\n<ul>\n<li>E-mailuri care includ \u00een scopul lor de trimitere direc\u021bionarea c\u0103tre un site web care inten\u021bioneaz\u0103 s\u0103 fac\u0103 publicitate sau promovare a informa\u021biilor despre servicii sau produse comerciale.<\/li>\n\n\n\n<li>E-mailuri care se pretind a fi invita\u021bii la re\u021bele sociale, notific\u0103ri de c\u00e2\u0219tig la loterie, e-mailuri de la prieteni sau contacte de la al\u021bi membri ai unui site cu membru, cu scopul de a direc\u021biona c\u0103tre un site web cu scop comercial.<\/li>\n<\/ul>\n\n\n\n<p> Cu toate acestea, urm\u0103toarele tipuri de e-mailuri nu sunt considerate &#8220;e-mailuri specifice&#8221;.<\/p>\n\n\n\n<ul>\n<li>E-mailuri care sunt notific\u0103ri legate de rela\u021bii comerciale, cum ar fi ghidarea condi\u021biilor de tranzac\u021bionare sau notific\u0103ri de facturare, care nu includ con\u021binut de publicitate sau promovare \u0219i nu direc\u021bioneaz\u0103 c\u0103tre un site web de publicitate sau promovare.<\/li>\n\n\n\n<li>E-mailuri care sunt doar saluturi de sezon, care nu includ con\u021binut de publicitate sau promovare \u0219i nu direc\u021bioneaz\u0103 c\u0103tre un site web de publicitate sau promovare.<\/li>\n\n\n\n<li>E-mailuri trimise de organiza\u021bii non-profit, cum ar fi organiza\u021bii politice, organiza\u021bii religioase, organiza\u021bii non-profit \u0219i sindicate.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sanctiuni\"><\/span>Sanc\u021biuni<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure1.jpg\" alt=\"\" class=\"wp-image-32631\" \/><\/figure>\n\n\n\n<p>\u00cen cazul \u00eenc\u0103lc\u0103rii Legii privind e-mailurile specifice, Ministrul Afacerilor Interne \u0219i Comunica\u021biilor \u0219i Primul Ministru pot emite &#8220;ordine de conformitate&#8221;, &#8220;ordine de \u00eembun\u0103t\u0103\u021bire&#8221; sau &#8220;anularea \u00eenregistr\u0103rii&#8221; c\u0103tre expeditor.<\/p>\n\n\n\n<p>De asemenea, \u00een cazul \u00een care expeditorul a trimis e-mailuri cu informa\u021bii false sau nu a respectat diverse ordine, poate fi pedepsit cu \u00eenchisoare de p\u00e2n\u0103 la un an sau o amend\u0103 de p\u00e2n\u0103 la 1 milion de yeni (\u00een cazul unei corpora\u021bii, pe l\u00e2ng\u0103 pedepsirea persoanei care a comis actul, corpora\u021bia poate fi amendat\u0103 cu p\u00e2n\u0103 la 30 de milioane de yeni).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exceptii_la_reglementarea_opt-in\"><\/span>Excep\u021bii la reglementarea opt-in<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cen reglementarea opt-in, pe l\u00e2ng\u0103 cazul \u00een care destinatarul exprim\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; pentru trimiterea unui anumit e-mail, se permite trimiterea unui anumit e-mail c\u0103tre persoanele definite mai jos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persoanele_care_au_notificat_adresa_lor_de_e-mail_in_scris\"><\/span>Persoanele care au notificat adresa lor de e-mail \u00een scris<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dac\u0103 a\u021bi dat o &#8220;not\u0103 scris\u0103&#8221;, cum ar fi un card de vizit\u0103, pe care este scris\u0103 adresa dvs. de e-mail, se \u00een\u021belege c\u0103 exist\u0103 posibilitatea ca e-mailurile s\u0103 fie trimise de c\u0103tre cealalt\u0103 parte, astfel \u00eenc\u00e2t cealalt\u0103 parte poate trimite un anumit e-mail chiar dac\u0103 nu exist\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; destinatarului.<\/p>\n\n\n\n<p>De asemenea, chiar dac\u0103 nu este o &#8220;not\u0103 scris\u0103&#8221;, \u00een cazul notific\u0103rii adresei de e-mail prin intermediul unui site web, se poate trimite un anumit e-mail chiar dac\u0103 nu exist\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; destinatarului \u00een urm\u0103toarele cazuri:<\/p>\n\n\n\n<ul>\n<li>C\u00e2nd se afi\u0219eaz\u0103 publicitate \u00eenso\u021bit\u0103 de e-mailuri privind probleme importante, cum ar fi &#8220;\u00eencheierea contractului&#8221;, &#8220;con\u021binutul contractului&#8221;, &#8220;confirmarea comenzii&#8221;<\/li>\n\n\n\n<li>C\u00e2nd se afi\u0219eaz\u0103 publicitate \u00eentr-o parte a e-mailurilor, cum ar fi buletinele informative, care sunt trimise cu &#8220;consim\u021b\u0103m\u00e2ntul&#8221; destinatarului<\/li>\n\n\n\n<li>C\u00e2nd se afi\u0219eaz\u0103 publicitate ca o condi\u021bie pentru utilizarea gratuit\u0103 a e-mailurilor gratuite, de unde se poate ob\u021bine o adres\u0103 de e-mail gratuit\u0103<\/li>\n<\/ul>\n\n\n\n<p>\u203b Schimbul de c\u0103r\u021bi de vizit\u0103 online nu este considerat &#8220;\u00een scris&#8221;, a\u0219a c\u0103 fi\u021bi aten\u021bi, deoarece acesta este supus reglement\u0103rii opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persoanele_care_au_o_relatie_de_tranzactionare\"><\/span>Persoanele care au o rela\u021bie de tranzac\u021bionare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De exemplu, \u00een cazul \u00een care un client care a deschis un cont la o institu\u021bie financiar\u0103 continu\u0103 s\u0103 utilizeze institu\u021bia financiar\u0103, se consider\u0103 c\u0103 exist\u0103 o rela\u021bie de tranzac\u021bionare \u00eentre institu\u021bia financiar\u0103 \u0219i client, iar \u00een acest caz, acesta este o excep\u021bie de la reglementarea opt-in.<\/p>\n\n\n\n<p>\u00cen schimb, \u00een cazul \u00een care a\u021bi cump\u0103rat doar o dat\u0103 de la un magazin online, nu se poate spune c\u0103 exist\u0103 o rela\u021bie de tranzac\u021bionare continu\u0103 \u00eentre magazinul online \u0219i client, astfel \u00eenc\u00e2t acesta este supus reglement\u0103rii opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persoanele_care_au_facut_publica_adresa_lor_de_e-mail\"><\/span>Persoanele care au f\u0103cut public\u0103 adresa lor de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Scopul public\u0103rii adresei de e-mail este de a primi e-mailuri de la ter\u021bi, astfel \u00eenc\u00e2t se consider\u0103 c\u0103 este permis\u0103 trimiterea unui anumit e-mail, chiar dac\u0103 este un e-mail specific, \u0219i este exclus de la reglementarea opt-in. Cu toate acestea, dac\u0103 afi\u0219a\u021bi c\u0103 refuza\u021bi s\u0103 primi\u021bi un anumit e-mail, acesta va fi supus reglement\u0103rii opt-in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metoda_de_procedura_Opt-In\"><\/span>Metoda de procedur\u0103 Opt-In<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure2.jpg\" alt=\"\" class=\"wp-image-32632\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metoda_de_obtinere_a_%E2%80%9Cconsimtamantului%E2%80%9D\"><\/span>Metoda de ob\u021binere a &#8220;consim\u021b\u0103m\u00e2ntului&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cel mai important aspect \u00een reglementarea Opt-In este ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221; destinatarului pentru trimiterea unui anumit e-mail. Pentru a determina dac\u0103 exist\u0103 &#8220;consim\u021b\u0103m\u00e2nt&#8221;, sunt necesare urm\u0103toarele condi\u021bii:<\/p>\n\n\n\n<ul>\n<li>Destinatarul este con\u0219tient c\u0103 se va trimite un &#8220;e-mail specific&#8221;<\/li>\n\n\n\n<li>Exist\u0103 o &#8220;manifestare de voin\u021b\u0103 de aprobare&#8221; \u00een acest sens<\/li>\n<\/ul>\n\n\n\n<p>Pentru a clarifica ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221;, este necesar s\u0103 se solicite destinatarului s\u0103 r\u0103spund\u0103 la un e-mail de consim\u021b\u0103m\u00e2nt sau de confirmare.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Exemplu&gt;<br>\n&#8220;\u203bAcest e-mail este trimis persoanelor care au participat la seminariile noastre \u00een trecut, celor care ne-au contactat etc. Dac\u0103 dori\u021bi s\u0103 primi\u021bi newsletter-ul nostru cu privire la serviciile \u0219i produsele noastre, v\u0103 rug\u0103m s\u0103 r\u0103spunde\u021bi la acest e-mail.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Modul_de_afisare_pentru_obtinerea_%E2%80%9Cconsimtamantului%E2%80%9D\"><\/span>Modul de afi\u0219are pentru ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>C\u00e2nd se ob\u021bine &#8220;consim\u021b\u0103m\u00e2ntul&#8221;, destinatarul trebuie s\u0103 fie con\u0219tient de \u2460 expeditorul e-mailului \u0219i \u2461 faptul c\u0103 se va trimite un e-mail care con\u021bine publicitate sau reclame. Iat\u0103 c\u00e2teva puncte recomandate pentru metoda de afi\u0219are:<\/p>\n\n\n\n<ul>\n<li>Eviden\u021bia\u021bi prin &#8220;m\u0103rimea&#8221; sau &#8220;culoarea&#8221; textului<\/li>\n\n\n\n<li>Plasa\u021bi elementele de afi\u0219are &#8220;\u00een apropierea butonului de \u00eenscriere&#8221;<\/li>\n\n\n\n<li>C\u0103su\u021ba de bifare &#8220;Doresc s\u0103 primesc e-mailuri publicitare&#8221; trebuie s\u0103 fie necompletat\u0103, astfel \u00eenc\u00e2t destinatarul s\u0103 o bifeze singur (op\u021biunea implicit\u0103 este dezactivat\u0103)<\/li>\n\n\n\n<li>Dac\u0103 c\u0103su\u021ba de bifare &#8220;Doresc s\u0103 primesc e-mailuri publicitare&#8221; este deja bifat\u0103 (op\u021biunea implicit\u0103 este activat\u0103), asigura\u021bi-v\u0103 c\u0103 destinatarul este con\u0219tient de acest lucru prin utilizarea culorilor sau a sublinierii<\/li>\n\n\n\n<li>Dac\u0103 se trimit e-mailuri care con\u021bin publicitate sau reclame de la mai mul\u021bi comercian\u021bi, trebuie s\u0103 se men\u021bioneze &#8220;tipul de afacere&#8221;, &#8220;numele companiei&#8221;, &#8220;numele site-ului&#8221; etc.<\/li>\n<\/ul>\n\n\n\n<p>\u00cen plus, pentru a preveni ca destinatarul s\u0103 dea &#8220;consim\u021b\u0103m\u00e2ntul&#8221; din gre\u0219eal\u0103, v\u0103 recomand\u0103m s\u0103 afi\u0219a\u021bi \u2460 faptul c\u0103 a dat consim\u021b\u0103m\u00e2ntul pentru trimiterea unui anumit e-mail \u0219i \u2461 titlul e-mailului specific, pe ecranul de confirmare a \u00eenscrierii.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recomandarea_Double_Opt-In\"><\/span>Recomandarea Double Opt-In<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Double Opt-In \u00eenseamn\u0103 c\u0103 se trimite un e-mail de confirmare, care nu con\u021bine con\u021binut publicitar sau de promovare, la adresa de e-mail a destinatarului care a dat &#8220;consim\u021b\u0103m\u00e2ntul&#8221; pentru trimiterea e-mailului, iar &#8220;consim\u021b\u0103m\u00e2ntul&#8221; pentru trimiterea unui anumit e-mail este confirmat prin r\u0103spunsul destinatarului.<\/p>\n\n\n\n<p>Aceasta este o metod\u0103 eficient\u0103 pentru a preveni &#8220;consim\u021b\u0103m\u00e2ntul&#8221; ob\u021binut prin utilizarea neautorizat\u0103 a adresei de e-mail a altei persoane \u0219i pentru a dovedi &#8220;consim\u021b\u0103m\u00e2ntul&#8221; destinatarului.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Este_posibil_sa_se_obtina_%E2%80%9Cconsimtamantul%E2%80%9D_prin_telefon\"><\/span>Este posibil s\u0103 se ob\u021bin\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; prin telefon?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Din punct de vedere legal, metoda de ob\u021binere a consim\u021b\u0103m\u00e2ntului nu este limitat\u0103, astfel \u00eenc\u00e2t ob\u021binerea consim\u021b\u0103m\u00e2ntului prin telefon este de asemenea valabil\u0103. Cu toate acestea, din moment ce este obligatorie &#8220;p\u0103strarea \u00eenregistr\u0103rilor care dovedesc consim\u021b\u0103m\u00e2ntul&#8221;, trebuie s\u0103 p\u0103stra\u021bi \u00eenregistr\u0103ri care s\u0103 arate &#8220;momentul&#8221; \u0219i &#8220;metoda&#8221; de ob\u021binere a consim\u021b\u0103m\u00e2ntului.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Obligatiile_expeditorului_de_newsletter\"><\/span>Obliga\u021biile expeditorului de newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Expeditorii de newsletter-uri \u0219i alte e-mailuri specifice au mai multe obliga\u021bii, pe l\u00e2ng\u0103 ob\u021binerea &#8220;consim\u021b\u0103m\u00e2ntului&#8221; de la destinatari.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Afisarea_optiunii_de_dezabonare\"><\/span>Afi\u0219area op\u021biunii de dezabonare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conform Legii Japoneze privind e-mailurile specifice \u0219i regulamentul de aplicare, e-mailurile specifice trebuie s\u0103 includ\u0103 urm\u0103toarele informa\u021bii:<\/p>\n\n\n\n<ul>\n<li>Numele sau denumirea persoanei responsabile de trimiterea e-mailului specific<\/li>\n\n\n\n<li>Adresa persoanei responsabile de trimiterea e-mailului<\/li>\n\n\n\n<li>O men\u021biune c\u0103 destinatarul poate opta pentru dezabonare<\/li>\n\n\n\n<li>Adresa de e-mail sau adresa de internet utilizat\u0103 pentru dezabonare<\/li>\n\n\n\n<li>Num\u0103rul de telefon, adresa de e-mail sau adresa de internet pentru pl\u00e2ngeri sau \u00eentreb\u0103ri<\/li>\n<\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Exemplu de men\u021biune privind dezabonarea&gt;<br>\n&#8220;Pute\u021bi opri primirea acestor e-mailuri \u00een orice moment prin accesarea linkului de la sf\u00e2r\u0219itul e-mailului.&#8221;<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Exemplu de metod\u0103 de dezabonare&gt;<br>\n&#8220;Dac\u0103 dori\u021bi s\u0103 v\u0103 dezabona\u021bi, v\u0103 rug\u0103m s\u0103 accesa\u021bi linkul de mai jos.&#8221;<br>\n&#8220;Pentru a modifica sau anula serviciul de newsletter, accesa\u021bi aici.&#8221;<\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te dezabonarea, este important ca destinatarul s\u0103 poat\u0103 recunoa\u0219te u\u0219or op\u021biunea, prin metode precum &#8220;m\u0103rimea&#8221; textului, &#8220;culoarea&#8221; \u0219i &#8220;aranjamentul&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Recomandarea_adaugarii_politicii_de_confidentialitate\"><\/span>Recomandarea ad\u0103ug\u0103rii politicii de confiden\u021bialitate<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Recomand\u0103m ad\u0103ugarea unei clauze privind politica de confiden\u021bialitate \u00eenainte de &#8220;informa\u021biile de contact&#8221; pe site-ul dvs. web, care s\u0103 trateze &#8220;divulgarea&#8221;, &#8220;corectarea&#8221; \u0219i &#8220;oprirea utiliz\u0103rii&#8221; informa\u021biilor personale, cum ar fi adresa de e-mail a destinatarului.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Exemplu&gt;<br>\n&#8220;Compania noastr\u0103, \u00een conformitate cu Legea Japonez\u0103 privind Protec\u021bia Datelor Personale, va r\u0103spunde f\u0103r\u0103 \u00eent\u00e2rziere la orice solicitare de &#8220;divulgare&#8221;, &#8220;corectare&#8221;, &#8220;ad\u0103ugare&#8221;, &#8220;\u0219tergere&#8221;, &#8220;oprire a utiliz\u0103rii&#8221; etc. (denumite \u00een continuare &#8220;divulgare etc.&#8221;) a informa\u021biilor personale pe care le de\u021binem, dup\u0103 ce confirm\u0103m c\u0103 persoana care face solicitarea este persoana \u00een cauz\u0103.&#8221;<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre &#8220;punctele cheie \u00een crearea unei politici de confiden\u021bialitate \u00een conformitate cu Legea Japonez\u0103 privind Protec\u021bia Datelor Personale&#8221;, v\u0103 rug\u0103m s\u0103 citi\u021bi articolul de mai jos \u00eempreun\u0103 cu acesta.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pastrarea_%E2%80%9Cinregistrarilor_care_demonstreaza_consimtamantul%E2%80%9D\"><\/span>P\u0103strarea &#8220;\u00eenregistr\u0103rilor care demonstreaz\u0103 consim\u021b\u0103m\u00e2ntul&#8221;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cen reglement\u0103rile privind opt-in, pentru a determina dac\u0103 este legal sau nu, este important s\u0103 se aib\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; prealabil al destinatarului, astfel \u00eenc\u00e2t Legea Japonez\u0103 privind e-mailurile specifice impune p\u0103strarea &#8220;\u00eenregistr\u0103rilor care demonstreaz\u0103 consim\u021b\u0103m\u00e2ntul&#8221;.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Continutul_inregistrarii\"><\/span>Con\u021binutul \u00eenregistr\u0103rii<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Con\u021binutul &#8220;\u00eenregistr\u0103rilor care demonstreaz\u0103 consim\u021b\u0103m\u00e2ntul&#8221; poate fi unul dintre urm\u0103toarele:<\/p>\n\n\n\n<ul>\n<li>O \u00eenregistrare care arat\u0103 &#8220;adresa de e-mail&#8221;, &#8220;momentul&#8221; \u0219i &#8220;metoda&#8221; prin care a fost ob\u021binut consim\u021b\u0103m\u00e2ntul<\/li>\n\n\n\n<li>Dac\u0103 &#8220;consim\u021b\u0103m\u00e2ntul&#8221; a fost ob\u021binut prin scris, e-mail sau pe un site web, o \u00eenregistrare a p\u0103r\u021bii standard a textului sau a structurii ecranului prezentate destinatarului atunci c\u00e2nd a fost ob\u021binut &#8220;consim\u021b\u0103m\u00e2ntul&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Perioada_de_pastrare\"><\/span>Perioada de p\u0103strare<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Perioada de p\u0103strare este, \u00een principiu, p\u00e2n\u0103 la o lun\u0103 dup\u0103 data la care a fost oprit\u0103 trimiterea e-mailurilor specifice. Cu toate acestea, dac\u0103 a\u021bi \u00eenc\u0103lcat legile \u0219i reglement\u0103rile relevante \u0219i a\u021bi primit un ordin de m\u0103suri, perioada de p\u0103strare se poate schimba \u00een func\u021bie de data ultimei trimiteri, a\u0219a c\u0103 trebuie s\u0103 fi\u021bi aten\u021bi.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rezumat\"><\/span>Rezumat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aceast\u0103 dat\u0103, am explicat \u00een detaliu despre \u2460 ce este reglementarea opt-in, \u2461 excep\u021biile la reglementarea opt-in, \u2462 metoda de procedur\u0103 opt-in, \u0219i \u2463 obliga\u021biile expeditorului de buletine informative, baz\u00e2ndu-ne pe &#8216;Legea japonez\u0103 privind e-mailurile specifice&#8217; \u0219i alte legi \u0219i reglement\u0103ri conexe.<\/p>\n\n\n\n<p>\u00cen scenele de afaceri reale, credem c\u0103 vor ap\u0103rea \u0219i alte cazuri dec\u00e2t cele prezentate \u00een acest articol.<\/p>\n\n\n\n<p>\u00cen astfel de momente, v\u0103 recomand\u0103m s\u0103 nu judeca\u021bi singuri, ci s\u0103 consulta\u021bi \u00een prealabil un avocat cu cuno\u0219tin\u021be \u0219i experien\u021b\u0103 specializat\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen marketingul prin e-mail, \u00een trecut, mailul direct era esen\u021bial, dar cu r\u0103sp\u00e2ndirea internetului, importan\u021ba &#8220;buletinelor informative prin e-mail&#8221; (newslettere) a crescut semnificativ. U [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/62690"}],"collection":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/comments?post=62690"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/62690\/revisions"}],"predecessor-version":[{"id":65070,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/62690\/revisions\/65070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media\/65069"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media?parent=62690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/categories?post=62690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/tags?post=62690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}