{"id":63017,"date":"2024-02-19T14:28:05","date_gmt":"2024-02-19T05:28:05","guid":{"rendered":"https:\/\/monolith.law\/ro\/?p=63017"},"modified":"2024-03-03T13:19:57","modified_gmt":"2024-03-03T04:19:57","slug":"d2c-points-lawyer-request","status":"publish","type":"post","link":"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request","title":{"rendered":"Punctele importante ale legii \u00een afacerile D2C \u0219i aspectele pentru care ar trebui s\u0103 apela\u021bi la un avocat"},"content":{"rendered":"\n<p>Modelul de afaceri D2C (Direct to Consumer), care implic\u0103 o abordare integrat\u0103 a planific\u0103rii, produc\u021biei \u0219i v\u00e2nz\u0103rii de produse precum suplimente, alimente s\u0103n\u0103toase \u0219i cosmetice de c\u0103tre companii, continu\u0103 s\u0103 se extind\u0103 pe pia\u021b\u0103. Acest lucru se datoreaz\u0103 faptului c\u0103 dezvoltatorii pot absorbi direct cerin\u021bele consumatorilor \u0219i pot vinde produse cu un grad ridicat de originalitate f\u0103r\u0103 a trece prin intermediari, precum \u0219i dezvoltarea marketingului pe re\u021belele sociale care sus\u021bine acest lucru.<\/p>\n\n\n\n<p> Cu toate acestea, datorit\u0103 naturii sale de a &#8220;conduce \u00een mod consecvent planificarea, produc\u021bia \u0219i v\u00e2nzarea&#8221;, D2C este un model de afaceri care ar trebui s\u0103 fie avansat protej\u00e2nd punctele legale \u0219i prevenind riscurile \u00een fiecare proces. \u00cen special \u00een ultimii ani, importan\u021ba conformit\u0103\u021bii a crescut din ce \u00een ce mai mult datorit\u0103 amendamentelor la Codul Civil Japonez (Japanese Civil Code) \u0219i Legea privind dispozitivele \u0219i medicamentele (Japanese Pharmaceuticals and Medical Devices Act).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-2.jpg\" alt=\"\" class=\"wp-image-33753\" \/><\/figure>\n\n\n\n<p>Acest articol rezum\u0103 \u0219i explic\u0103 punctele cheie legale care sunt deosebit de importante pentru companiile care desf\u0103\u0219oar\u0103 afaceri D2C.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Contracte_legate_de_productie_si_vanzare\" title=\"Contracte legate de produc\u021bie \u0219i v\u00e2nzare\">Contracte legate de produc\u021bie \u0219i v\u00e2nzare<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Necesitatea_pregatirii_contractelor\" title=\"Necesitatea preg\u0103tirii contractelor\">Necesitatea preg\u0103tirii contractelor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Exista_doua_tipuri_de_contracte_cu_agentiile_de_vanzare\" title=\"Exist\u0103 dou\u0103 tipuri de contracte cu agen\u021biile de v\u00e2nzare\">Exist\u0103 dou\u0103 tipuri de contracte cu agen\u021biile de v\u00e2nzare<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Contracte_legate_de_vanzari_si_publicitate\" title=\"Contracte legate de v\u00e2nz\u0103ri \u0219i publicitate\">Contracte legate de v\u00e2nz\u0103ri \u0219i publicitate<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Organizarea_contractelor_legate_de_comertul_online_si_web\" title=\"Organizarea contractelor legate de comer\u021bul online \u0219i web\">Organizarea contractelor legate de comer\u021bul online \u0219i web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Contractul_cu_agentia_de_publicitate_pe_internet\" title=\"Contractul cu agen\u021bia de publicitate pe internet\">Contractul cu agen\u021bia de publicitate pe internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Contractul_de_administrare_a_SNS\" title=\"Contractul de administrare a SNS\">Contractul de administrare a SNS<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Termeni_si_conditii_care_trebuie_stabilite_la_inceputul_vanzarii\" title=\"Termeni \u0219i condi\u021bii care trebuie stabilite la \u00eenceputul v\u00e2nz\u0103rii\">Termeni \u0219i condi\u021bii care trebuie stabilite la \u00eenceputul v\u00e2nz\u0103rii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Aspecte_de_luat_in_considerare_privind_abonamentele_si_reducerile_la_prima_achizitie\" title=\"Aspecte de luat \u00een considerare privind abonamentele \u0219i reducerile la prima achizi\u021bie\">Aspecte de luat \u00een considerare privind abonamentele \u0219i reducerile la prima achizi\u021bie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Reglementari_legale_privind_textele_publicitare\" title=\"Reglement\u0103ri legale privind textele publicitare\">Reglement\u0103ri legale privind textele publicitare<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Pericolul_ca_intreprinderile_D2C_sa_fie_sanctionate_pentru_incalcarile_legale_ale_influencerilor\" title=\"Pericolul ca \u00eentreprinderile D2C s\u0103 fie sanc\u021bionate pentru \u00eenc\u0103lc\u0103rile legale ale influencerilor\">Pericolul ca \u00eentreprinderile D2C s\u0103 fie sanc\u021bionate pentru \u00eenc\u0103lc\u0103rile legale ale influencerilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Sistemul_de_amenzi_conform_Legii_Farmaceutice_revizuite\" title=\"Sistemul de amenzi conform Legii Farmaceutice revizuite\">Sistemul de amenzi conform Legii Farmaceutice revizuite<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Elaborarea_de_linii_directoare_si_verificarea_prin_esantionare\" title=\"Elaborarea de linii directoare \u0219i verificarea prin e\u0219antionare\">Elaborarea de linii directoare \u0219i verificarea prin e\u0219antionare<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/d2c-points-lawyer-request\/#Rezumat\" title=\"Rezumat\">Rezumat<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contracte_legate_de_productie_si_vanzare\"><\/span>Contracte legate de produc\u021bie \u0219i v\u00e2nzare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Necesitatea_pregatirii_contractelor\"><\/span>Necesitatea preg\u0103tirii contractelor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cen etapa de \u00eencepere a v\u00e2nz\u0103rilor, dup\u0103 planificarea \u0219i producerea produselor, este necesar s\u0103 se preg\u0103teasc\u0103 diverse rela\u021bii contractuale, cum ar fi contractele cu agen\u021biile de v\u00e2nzare, \u00een leg\u0103tur\u0103 cu produc\u021bia \u0219i v\u00e2nzarea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exista_doua_tipuri_de_contracte_cu_agentiile_de_vanzare\"><\/span>Exist\u0103 dou\u0103 tipuri de contracte cu agen\u021biile de v\u00e2nzare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De exemplu, \u00een ceea ce prive\u0219te contractele cu agen\u021biile de v\u00e2nzare, a\u0219a-numi\u021bii &#8220;agen\u021bi de v\u00e2nzare&#8221; sunt:<\/p>\n\n\n\n<ul>\n<li>Agen\u021bii de v\u00e2nzare care doar \u00eencheie contracte \u00een numele companiei, iar v\u00e2nzarea produselor are loc direct \u00eentre compania D2C \u0219i client, cunoscut\u0103 sub numele de &#8220;agen\u021bie de v\u00e2nzare de tip intermediar&#8221;<\/li>\n\n\n\n<li>Agen\u021bii de v\u00e2nzare care \u00eencheie un contract de v\u00e2nzare-cump\u0103rare cu compania D2C pentru produsele acesteia, \u00eentr-o form\u0103 de achizi\u021bie, \u0219i apoi v\u00e2nd produsele achizi\u021bionate c\u0103tre clien\u021bi, cunoscut\u0103 sub numele de &#8220;agen\u021bie de v\u00e2nzare de tip v\u00e2nzare-cump\u0103rare&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Exist\u0103 aceste dou\u0103 tipuri.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/agency-contract-lawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/agency-contract-lawyer[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contracte_legate_de_vanzari_si_publicitate\"><\/span>Contracte legate de v\u00e2nz\u0103ri \u0219i publicitate<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organizarea_contractelor_legate_de_comertul_online_si_web\"><\/span>Organizarea contractelor legate de comer\u021bul online \u0219i web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cen cazul D2C, putem spune c\u0103 sunt adesea utilizate metode de publicitate \u0219i promovare care pot aborda direct consumatorii poten\u021biali, cum ar fi publicitatea pe internet \u0219i marketingul pe re\u021belele de socializare (SNS).<\/p>\n\n\n\n<p>Prin urmare, la etapa de \u00eencepere a v\u00e2nz\u0103rilor, este necesar\u0103 organizarea contractelor legate de comer\u021bul online \u0219i web, cum ar fi contractul cu agen\u021bia de publicitate pe internet, contractul de administrare a SNS, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contractul_cu_agentia_de_publicitate_pe_internet\"><\/span>Contractul cu agen\u021bia de publicitate pe internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De exemplu, \u00een cazul contractului cu agen\u021bia de publicitate pe internet, pe l\u00e2ng\u0103 clauzele legate de con\u021binutul activit\u0103\u021bii, plata pentru publicitate \u0219i plata recompensei c\u0103tre agen\u021bie, putem spune c\u0103 clauzele legate de raportare \u0219i divulgarea informa\u021biilor contului sunt puncte cheie de negociere. Publicitatea pe internet, comparativ cu mass-media tradi\u021bionale precum televiziunea sau ziarele, permite m\u0103surarea u\u0219oar\u0103 a eficacit\u0103\u021bii publicit\u0103\u021bii folosind valori reale. Prin organizarea corespunz\u0103toare a rela\u021biilor contractuale, se pot evita situa\u021bii \u00een care nu se divulga valori importante sau nu se poate m\u0103sura suficient eficacitatea.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Contractul_de_administrare_a_SNS\"><\/span>Contractul de administrare a SNS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>De asemenea, \u00een cazul administr\u0103rii SNS, companiile D2C vor delega administrarea conturilor lor SNS c\u0103tre companii cu expertiz\u0103 \u00een marketing. Cu toate acestea, a\u0219a cum vom men\u021biona mai t\u00e2rziu, suplimentele alimentare, produsele alimentare s\u0103n\u0103toase \u0219i cosmeticele sunt produse cu reglement\u0103ri stricte de publicitate. \u00cen cazul \u00een care se face publicitate care \u00eencalc\u0103 Legea japonez\u0103 a dispozitivelor farmaceutice (Pharmaceutical and Medical Device Act), este important s\u0103 se stabileasc\u0103 \u00een prealabil \u00een contract responsabilitatea \u0219i domeniul de aplicare al compensa\u021biei.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/sns-operation-agency-consignment-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/sns-operation-agency-consignment-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Termeni_si_conditii_care_trebuie_stabilite_la_inceputul_vanzarii\"><\/span>Termeni \u0219i condi\u021bii care trebuie stabilite la \u00eenceputul v\u00e2nz\u0103rii<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De asemenea, odat\u0103 cu revizuirea Codului Civil Japonez (Legea Civil\u0103 Japonez\u0103), a devenit clar c\u0103 termenii \u0219i condi\u021biile, care nu au fost \u00eentotdeauna clar definite din punct de vedere legal, sunt acum reglementate explicit ca &#8220;clauze standard&#8221;. Importan\u021ba stabilirii corecte a termenilor \u0219i condi\u021biilor, prezentarea lor adecvat\u0103 c\u0103tre clien\u021bi \u0219i ob\u021binerea consim\u021b\u0103m\u00e2ntului acestora a crescut mai mult dec\u00e2t \u00eenainte.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-3.jpg\" alt=\"\" class=\"wp-image-33758\" \/><\/figure>\n\n\n\n<p>Ceea ce este deosebit de important este faptul c\u0103 regulile care permit modificarea unilateral\u0103 a termenilor \u0219i condi\u021biilor au devenit clare. \u00cen general, termenii \u0219i condi\u021biile sunt:<\/p>\n\n\n\n<ol>\n<li>Se ob\u021bine acordul la versiunea termenilor \u0219i condi\u021biilor publicate \u00een momentul \u00eenregistr\u0103rii utilizatorului;<\/li>\n\n\n\n<li>Se stabile\u0219te \u00een termenii \u0219i condi\u021biile c\u0103 &#8220;\u00een cazul \u00een care termenii \u0219i condi\u021biile sunt actualizate, se consider\u0103 c\u0103 a\u021bi fost de acord cu noua versiune a termenilor \u0219i condi\u021biile sub anumite condi\u021bii&#8221;;<\/li>\n\n\n\n<li>\u00cen cazul \u00een care termenii \u0219i condi\u021biile sunt actualizate, se public\u0103 noua versiune a termenilor \u0219i condi\u021biile \u00eentr-un mod adecvat.<\/li>\n<\/ol>\n\n\n\n<p>Este important s\u0103 v\u0103 asigura\u021bi c\u0103 to\u021bi clien\u021bii sunt \u00een mod constant de acord cu cea mai recent\u0103 versiune a termenilor \u0219i condi\u021biilor. De exemplu, dac\u0103 apar probleme cu clien\u021bii pe care nu le-a\u021bi anticipat ini\u021bial \u0219i ad\u0103uga\u021bi o clauz\u0103 pentru a preveni astfel de probleme \u00een viitor, dac\u0103 nu urma\u021bi fluxul de mai sus, se poate \u00eent\u00e2mpla ca &#8220;noua clauz\u0103 s\u0103 fie valabil\u0103 \u00een rela\u021bia cu clien\u021bii care s-au \u00eenregistrat dup\u0103 aceea, dar s\u0103 nu fie valabil\u0103 \u00een rela\u021bia cu clien\u021bii care sunt deja \u00eenregistra\u021bi&#8221;.<\/p>\n\n\n\n<p>Vechea Lege Civil\u0103 Japonez\u0103 nu era \u00eentotdeauna clar\u0103 cu privire la condi\u021biile care trebuie \u00eendeplinite pentru ca aceste actualiz\u0103ri de versiune s\u0103 fie valabile, dar Legea Civil\u0103 Japonez\u0103 revizuit\u0103 stabile\u0219te reguli \u0219i pentru acest aspect. Se poate spune c\u0103 este important s\u0103 crea\u021bi termeni \u0219i condi\u021bii care s\u0103 corespund\u0103 Legii Civile Japoneze revizuite \u0219i s\u0103 le gestiona\u021bi \u00een mod corespunz\u0103tor.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/civil-code-revision-cloud-service\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/civil-code-revision-cloud-service[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aspecte_de_luat_in_considerare_privind_abonamentele_si_reducerile_la_prima_achizitie\"><\/span>Aspecte de luat \u00een considerare privind abonamentele \u0219i reducerile la prima achizi\u021bie<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De\u0219i depinde de fiecare caz \u00een parte, \u00een afacerile de abonament cu achizi\u021bii periodice, exist\u0103 probleme legale specifice atunci c\u00e2nd se aplic\u0103 reduceri la prima achizi\u021bie.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-1.jpg\" alt=\"\" class=\"wp-image-33754\" \/><\/figure>\n\n\n\n<p>\u00cen modelul de afaceri D2C, se utilizeaz\u0103 cheltuielile de publicitate pentru a atrage utilizatori \u0219i se introduce un sistem de abonament pentru achizi\u021bii periodice pentru a extinde valoarea pe durata de via\u021b\u0103 a utilizatorului (LTV &#8211; Life Time Value). \u00cen acest context, nu este neobi\u0219nuit s\u0103 se ofere reduceri limitate la prima achizi\u021bie pentru a reduce obstacolele de achizi\u021bie ini\u021biale. Cu toate acestea, aceste reduceri ini\u021biale sunt \u00een mod special reglementate \u00een cadrul legii japoneze privind tranzac\u021biile specifice (Legea Specified Commercial Transactions) \u00een ceea ce prive\u0219te &#8220;afi\u0219area condi\u021biilor de v\u00e2nzare&#8221;. Dac\u0103 nu se iau m\u0103suri pentru a respecta aceste reglement\u0103ri legale, cum ar fi stabilirea condi\u021biilor de reziliere, clarificarea posibilit\u0103\u021bii de returnare a produselor \u0219i adaptarea structurii site-ului, exist\u0103 riscul de a fi considerat ilegal.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reglementari_legale_privind_textele_publicitare\"><\/span>Reglement\u0103ri legale privind textele publicitare<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pericolul_ca_intreprinderile_D2C_sa_fie_sanctionate_pentru_incalcarile_legale_ale_influencerilor\"><\/span>Pericolul ca \u00eentreprinderile D2C s\u0103 fie sanc\u021bionate pentru \u00eenc\u0103lc\u0103rile legale ale influencerilor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cen final, cel mai important punct \u00een operarea unei afaceri D2C este rela\u021bia cu reglement\u0103rile publicitare.<\/p>\n\n\n\n<p>Aceast\u0103 reglementare este important\u0103 atunci c\u00e2nd:<\/p>\n\n\n\n<ul>\n<li>Companiile D2C \u00ee\u0219i desf\u0103\u0219oar\u0103 activit\u0103\u021bile publicitare, de exemplu, folosind propriul lor LP sau contul de SNS<\/li>\n\n\n\n<li>Companiile D2C fac publicitate prin intermediul agen\u021biilor de publicitate, folosind influenceri etc.<\/li>\n<\/ul>\n\n\n\n<p>\u00cen ambele cazuri, companiile D2C pot fi responsabile. De fapt, \u00een iulie 2020 (Reiwa 2), a avut loc un incident \u00een care o companie D2C a fost sanc\u021bionat\u0103 pentru c\u0103 a publicat o reclam\u0103 sub form\u0103 de articol cu experien\u021be personale despre un produs alimentar de s\u0103n\u0103tate, care a fost considerat o \u00eenc\u0103lcare a Legii Farmaceutice (Japanese Pharmaceutical Affairs Law). Nu doar advertiserul \u0219i agen\u021bia de publicitate au fost sanc\u021bionate, ci \u0219i compania D2C.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/ss-1.png\" alt=\"\" class=\"wp-image-33836\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/netshop.impress.co.jp\/node\/8505\" target=\"_blank\" rel=\"noreferrer noopener\">Reflect\u00e2nd asupra con\u0219tientiz\u0103rii problemelor cu publicitatea online din &#8220;Cazul Stella Kampo&#8221; care a \u0219ocat industria publicit\u0103\u021bii | Digestul ziarului de v\u00e2nz\u0103ri prin coresponden\u021b\u0103 | Forumul responsabililor de magazine online[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sistemul_de_amenzi_conform_Legii_Farmaceutice_revizuite\"><\/span>Sistemul de amenzi conform Legii Farmaceutice revizuite<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mai mult, trebuie s\u0103 fi\u021bi foarte aten\u021bi \u00een cazul produselor care sunt supuse Legii Farmaceutice.<\/p>\n\n\n\n<p>Conform revizuirii Legii Farmaceutice, care urmeaz\u0103 s\u0103 fie implementat\u0103 \u00een august 2021 (Reiwa 3), dac\u0103 se \u00eencalc\u0103 reglement\u0103rile privind &#8220;interzicerea publicit\u0103\u021bii false \u0219i exagerate&#8221; sub Legea Farmaceutic\u0103, se va impune o amend\u0103 de p\u00e2n\u0103 la 4,5% din v\u00e2nz\u0103rile totale pe o perioad\u0103 de p\u00e2n\u0103 la 3 ani pentru produsul care \u00eencalc\u0103 legea. Deoarece este &#8220;4,5%&#8221; din &#8220;v\u00e2nz\u0103rile totale&#8221; pe &#8220;o perioad\u0103 de p\u00e2n\u0103 la 3 ani&#8221;, \u00een cazul unui produs cu o cifr\u0103 de afaceri anual\u0103 de 1 miliard de yeni, amenda ar putea ajunge p\u00e2n\u0103 la 135 de milioane de yeni. Acesta este un amendament major la lege, deoarece amenda maxim\u0103 era de 2 milioane de yeni \u00eenainte de revizuire.<\/p>\n\n\n\n<p>Reglement\u0103rile publicitare includ:<\/p>\n\n\n\n<ul>\n<li>Legi care se aplic\u0103 \u00eentotdeauna atunci c\u00e2nd se face comer\u021b electronic sau v\u00e2nz\u0103ri online<\/li>\n\n\n\n<li> Legi care stabilesc reglement\u0103ri diferite \u00een func\u021bie de genul de produs, cum ar fi produsele farmaceutice, cosmeticele \u0219i alimentele de s\u0103n\u0103tate, suplimentele, alimentele etc.<\/li>\n<\/ul>\n\n\n\n<p>Exist\u0103.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Elaborarea_de_linii_directoare_si_verificarea_prin_esantionare\"><\/span>Elaborarea de linii directoare \u0219i verificarea prin e\u0219antionare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Companiile D2C, \u00een general, \u00ee\u0219i desf\u0103\u0219oar\u0103 activit\u0103\u021bile de marketing actualiz\u00e2nd \u00een mod constant, de exemplu, con\u021binutul propriului lor LP sau instruc\u021biunile pentru post\u0103rile influencerilor, \u00een func\u021bie de nevoile clien\u021bilor. Pentru a opera \u00een acest fel, respect\u00e2nd reglement\u0103rile stricte men\u021bionate mai sus, este important s\u0103:<\/p>\n\n\n\n<ol>\n<li>Elabora\u021bi linii directoare care pot fi operate la nivelul responsabilului \u0219i s\u0103 le actualiza\u021bi \u00een mod constant<\/li>\n\n\n\n<li> Efectua\u021bi, \u00een m\u0103sura posibilului, verific\u0103ri legale \u00eenainte de publicarea LP-urilor etc.<\/li>\n\n\n\n<li> Efectua\u021bi verific\u0103ri prin e\u0219antionare \u00een mod regulat asupra con\u021binutului post\u0103rilor influencerilor etc. (\u0219i s\u0103 construi\u021bi un sistem pentru a face acest lucru)<\/li>\n<\/ol>\n\n\n\n<p>Acestea sunt aspecte importante de luat \u00een considerare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rezumat\"><\/span>Rezumat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u0219a cum am men\u021bionat, modelul de afaceri D2C (Direct-to-Consumer) are avantajele sale datorit\u0103 faptului c\u0103 &#8220;planificarea, produc\u021bia \u0219i v\u00e2nzarea sunt realizate \u00een mod consecvent&#8221;. Pe de alt\u0103 parte, pentru a realiza aceste procese \u00een mod consecvent, companiile D2C trebuie s\u0103 se ocupe &#8220;\u00een mod consecvent&#8221; de diverse probleme juridice, cum ar fi rela\u021biile contractuale adecvate, termenii \u0219i condi\u021biile de utilizare, construirea modelului de v\u00e2nzare, operarea publicit\u0103\u021bii, etc.<\/p>\n\n\n\n<p>Solicitarea de suport \u00een fiecare proces de la avoca\u021bi cu experien\u021b\u0103 \u0219i cuno\u0219tin\u021be \u00een astfel de afaceri este important\u0103 din urm\u0103toarele motive:<\/p>\n\n\n\n<ul>\n<li>Datorit\u0103 experien\u021bei \u0219i cuno\u0219tin\u021belor, de exemplu, pot fi stabilite rela\u021bii contractuale adecvate.<\/li>\n\n\n\n<li>Datorit\u0103 experien\u021bei \u0219i cuno\u0219tin\u021belor, de exemplu, verificarea legal\u0103 a publicit\u0103\u021bii poate fi realizat\u0103 rapid, f\u0103r\u0103 a afecta viteza afacerii D2C.<\/li>\n<\/ul>\n\n\n\n<p>Se poate spune c\u0103 este important at\u00e2t din punct de vedere al con\u021binutului, c\u00e2t \u0219i al vitezei.<\/p>\n\n\n\n<p>La Biroul de Avocatur\u0103 Monolis, oferim o varietate de servicii de suport pentru companiile D2C, de la crearea \u0219i revizuirea diverselor contracte, p\u00e2n\u0103 la un serviciu one-stop care include toate procesele de verificare a e\u0219antionului pentru publicitate (listarea post\u0103rilor de c\u0103tre influen\u021batori care formeaz\u0103 setul de date, extragerea aleatorie, verificarea legal\u0103, livrarea raportului, etc.).<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modelul de afaceri D2C (Direct to Consumer), care implic\u0103 o abordare integrat\u0103 a planific\u0103rii, produc\u021biei \u0219i v\u00e2nz\u0103rii de produse precum suplimente, alimente s\u0103n\u0103toase \u0219i cosmetice de c\u0103tre companii, c [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63017"}],"collection":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/comments?post=63017"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63017\/revisions"}],"predecessor-version":[{"id":65114,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63017\/revisions\/65114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media\/65113"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media?parent=63017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/categories?post=63017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/tags?post=63017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}