{"id":63101,"date":"2024-02-19T14:28:08","date_gmt":"2024-02-19T05:28:08","guid":{"rendered":"https:\/\/monolith.law\/ro\/?p=63101"},"modified":"2024-03-04T12:54:58","modified_gmt":"2024-03-04T03:54:58","slug":"pharmaceuticals-illegal-expression","status":"publish","type":"post","link":"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression","title":{"rendered":"Se schimb\u0103 \u00een func\u021bie de tipul de produs? Explic\u0103m exemple de expresii care \u00eencalc\u0103 reglement\u0103rile publicitare"},"content":{"rendered":"\n<p>Pe internet \u0219i \u00een reclamele din ziare, zilnic, se pot vedea multe anun\u021buri pentru medicamente \u0219i alte produse similare. Aceste activit\u0103\u021bi de publicitate sunt esen\u021biale pentru a promova \u0219i a stimula v\u00e2nz\u0103rile produselor farmaceutice \u0219i altele asemenea, care sunt dezvoltate \u0219i v\u00e2ndute \u00een fiecare zi.<\/p>\n\n\n\n<p>Totu\u0219i, publicitatea excesiv\u0103 sau furnizarea de informa\u021bii incorecte pot duce la probleme de s\u0103n\u0103tate ireparabile. Prin urmare, \u00een Legea Japonez\u0103 a Dispozitivelor Farmaceutice (Pharmaceuticals and Medical Devices Act), exist\u0103 reglement\u0103ri pentru a asigura c\u0103 publicitatea este realizat\u0103 corect, iar \u00een func\u021bie de con\u021binutul \u0219i formularea anun\u021burilor, acestea pot \u00eenc\u0103lca aceste reglement\u0103ri.<\/p>\n\n\n\n<p>Acest articol explic\u0103 \u00een detaliu punctele de care trebuie s\u0103 \u021bine\u021bi cont atunci c\u00e2nd face\u021bi publicitate la medicamente \u0219i alte produse similare, \u00een func\u021bie de fiecare tip de produs.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Reglementarile_privind_publicitatea_in_cadrul_Legii_Japoneze_a_Dispozitivelor_si_Medicamentelor\" title=\"Reglement\u0103rile privind publicitatea \u00een cadrul Legii Japoneze a Dispozitivelor \u0219i Medicamentelor\">Reglement\u0103rile privind publicitatea \u00een cadrul Legii Japoneze a Dispozitivelor \u0219i Medicamentelor<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Ce_inseamna_interzicerea_publicitatii_false_sau_exagerate\" title=\"Ce \u00eenseamn\u0103 interzicerea publicit\u0103\u021bii false sau exagerate?\">Ce \u00eenseamn\u0103 interzicerea publicit\u0103\u021bii false sau exagerate?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcatoare_in_contextul_%E2%80%9Emedicamentelor%E2%80%9D\" title=\"Exemple de expresii \u00eenc\u0103lc\u0103toare \u00een contextul \u201emedicamentelor\u201d\">Exemple de expresii \u00eenc\u0103lc\u0103toare \u00een contextul \u201emedicamentelor\u201d<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcatoare\" title=\"Exemple de expresii \u00eenc\u0103lc\u0103toare\">Exemple de expresii \u00eenc\u0103lc\u0103toare<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcate_in_%E2%80%9Eproduse_farmaceutice_ne-medicinale%E2%80%9D_si_%E2%80%9Ecosmetice%E2%80%9D\" title=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d \u0219i \u201ecosmetice\u201d\">Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d \u0219i \u201ecosmetice\u201d<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcate_in_%E2%80%9Eproduse_farmaceutice_ne-medicinale%E2%80%9D\" title=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d\">Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcate_in_%E2%80%9Ecosmetice%E2%80%9D\" title=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201ecosmetice\u201d\">Exemple de expresii \u00eenc\u0103lcate \u00een \u201ecosmetice\u201d<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_incalcate_in_%E2%80%9Ealimente_sanatoase%E2%80%9D\" title=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201ealimente s\u0103n\u0103toase\u201d\">Exemple de expresii \u00eenc\u0103lcate \u00een \u201ealimente s\u0103n\u0103toase\u201d<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_considerate_medicamente\" title=\"Exemple de expresii considerate medicamente\">Exemple de expresii considerate medicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Exemple_de_expresii_care_nu_sunt_considerate_medicamente\" title=\"Exemple de expresii care nu sunt considerate medicamente\">Exemple de expresii care nu sunt considerate medicamente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Metode_de_abordare_in_cazul_in_care_aveti_dificultati_in_a_reformula_expresiile_din_Legea_Japoneza_a_Dispozitivelor_Medicale_si_Farmaceutice\" title=\"Metode de abordare \u00een cazul \u00een care ave\u021bi dificult\u0103\u021bi \u00een a reformula expresiile din Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice\">Metode de abordare \u00een cazul \u00een care ave\u021bi dificult\u0103\u021bi \u00een a reformula expresiile din Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Concluzie_Daca_va_ingrijoreaza_daca_sunteti_supus_reglementarilor_publicitare_consultati_un_avocat\" title=\"Concluzie: Dac\u0103 v\u0103 \u00eengrijoreaz\u0103 dac\u0103 sunte\u021bi supus reglement\u0103rilor publicitare, consulta\u021bi un avocat\">Concluzie: Dac\u0103 v\u0103 \u00eengrijoreaz\u0103 dac\u0103 sunte\u021bi supus reglement\u0103rilor publicitare, consulta\u021bi un avocat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/ro\/general-corporate\/pharmaceuticals-illegal-expression\/#Orientari_privind_masurile_luate_de_biroul_nostru\" title=\"Orient\u0103ri privind m\u0103surile luate de biroul nostru\">Orient\u0103ri privind m\u0103surile luate de biroul nostru<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reglementarile_privind_publicitatea_in_cadrul_Legii_Japoneze_a_Dispozitivelor_si_Medicamentelor\"><\/span>Reglement\u0103rile privind publicitatea \u00een cadrul Legii Japoneze a Dispozitivelor \u0219i Medicamentelor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1131864017.png\" alt=\"Reglement\u0103rile privind publicitatea \u00een cadrul Legii Japoneze a Dispozitivelor \u0219i Medicamentelor\" class=\"wp-image-49851\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Legea Japonez\u0103 a Dispozitivelor \u0219i Medicamentelor prevede trei tipuri de reglement\u0103ri privind publicitatea: interzicerea publicit\u0103\u021bii false sau exagerate (articolul 66), restric\u021biile privind publicitatea pentru medicamentele destinate bolilor speciale (articolul 67) \u0219i interzicerea publicit\u0103\u021bii pentru medicamentele neaprobate (articolul 68). \u00cen acest articol, vom discuta \u00een detaliu despre interzicerea publicit\u0103\u021bii false sau exagerate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_inseamna_interzicerea_publicitatii_false_sau_exagerate\"><\/span>Ce \u00eenseamn\u0103 interzicerea publicit\u0103\u021bii false sau exagerate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Interzicerea publicit\u0103\u021bii false sau exagerate reglementeaz\u0103 furnizarea de informa\u021bii incorecte sau exagerate \u00een publicitatea pentru medicamente \u0219i alte produse. Legea Japonez\u0103 a Dispozitivelor \u0219i Medicamentelor prevede urm\u0103toarele:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Articolul 66: Nimeni nu trebuie s\u0103 fac\u0103 publicitate, s\u0103 descrie sau s\u0103 r\u0103sp\u00e2ndeasc\u0103 informa\u021bii false sau exagerate, fie explicit, fie implicit, cu privire la numele, metoda de produc\u021bie, eficacitatea, efectele sau performan\u021ba medicamentelor, produselor farmaceutice non-medicinale, cosmetice, dispozitive medicale sau produse de medicin\u0103 regenerativ\u0103.<\/p>\n\n\n\n<p>2. Publicitatea, descrierea sau r\u0103sp\u00e2ndirea de informa\u021bii care ar putea fi interpretate ca o garan\u021bie a eficacit\u0103\u021bii, efectelor sau performan\u021bei medicamentelor, produselor farmaceutice non-medicinale, cosmetice, dispozitive medicale sau produse de medicin\u0103 regenerativ\u0103 de c\u0103tre un medic sau altcineva, se consider\u0103 c\u0103 \u00eencalc\u0103 prevederile alineatului precedent.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=335AC0000000145\" target=\"_blank\" rel=\"noreferrer noopener\">Articolul 66 al Legii Japoneze a Dispozitivelor \u0219i Medicamentelor[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Aceast\u0103 interdic\u021bie a publicit\u0103\u021bii false sau exagerate se aplic\u0103 nu numai medicamentelor, ci \u0219i produselor farmaceutice non-medicinale, cosmetice \u0219i altele. Prin urmare, produsele farmaceutice non-medicinale, cum ar fi gargar\u0103, precum \u0219i cosmetice, cum ar fi produsele de \u00eengrijire a pielii \u0219i \u0219ampoanele, sunt, de asemenea, supuse reglement\u0103rilor.<\/p>\n\n\n\n<p>\u00cen plus, nu numai produc\u0103torii \u0219i v\u00e2nz\u0103torii de medicamente sunt supu\u0219i acestor reglement\u0103ri, ci \u0219i mass-media care public\u0103 publicitatea poate fi considerat\u0103 responsabil\u0103 pentru \u00eenc\u0103lcarea reglement\u0103rilor privind publicitatea.<\/p>\n\n\n\n<p>\u00cenc\u0103lcarea acestor reglement\u0103ri privind publicitatea poate duce la sanc\u021biuni, cum ar fi \u00eenchisoarea sau amenzi, deci este important s\u0103 se r\u0103spund\u0103 \u00een mod corespunz\u0103tor.<\/p>\n\n\n\n<p>Dac\u0103 dori\u021bi s\u0103 afla\u021bi mai multe despre reglement\u0103rile generale privind publicitatea, consulta\u021bi \u0219i urm\u0103torul articol:<\/p>\n\n\n\n<p>Articolul corelat: <a href=\"https:\/\/monolith.law\/?p=49842\" target=\"_blank\" rel=\"noreferrer noopener\">Ce sunt reglement\u0103rile privind publicitatea \u00een cadrul Legii Japoneze a Dispozitivelor \u0219i Medicamentelor? Explic\u0103m punctele cheie pentru a crea publicitate legal\u0103[ja]<\/a><\/p>\n\n\n\n<p>Deci, ce tipuri de expresii sunt interzise \u00een mod specific? Vom explica \u00een detaliu pentru medicamente, produse farmaceutice non-medicinale, cosmetice \u0219i alimente de s\u0103n\u0103tate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcatoare_in_contextul_%E2%80%9Emedicamentelor%E2%80%9D\"><\/span>Exemple de expresii \u00eenc\u0103lc\u0103toare \u00een contextul \u201emedicamentelor\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1920727619.png\" alt=\"Exemple de expresii \u00eenc\u0103lc\u0103toare \u00een contextul \u201emedicamentelor\u201d\" class=\"wp-image-49856\" style=\"width:839px;height:559px\" \/><\/figure>\n\n\n\n<p>Con\u021binutul reglement\u0103rilor privind publicitatea medicamentelor este detaliat \u00een standardele stabilite de Ministerul S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii din Japonia (Ministerul S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii din Japonia &#8211; <a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Despre revizuirea standardelor pentru publicitatea corect\u0103 a medicamentelor etc.[ja]<\/a>). \u00cen continuare, vom discuta despre publicitatea la care trebuie s\u0103 acord\u0103m aten\u021bie, lu\u00e2nd \u00een considerare aceste standarde.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcatoare\"><\/span>Exemple de expresii \u00eenc\u0103lc\u0103toare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cen cazul fabric\u0103rii \u0219i v\u00e2nz\u0103rii de medicamente, este necesar s\u0103 ob\u021bine\u021bi aprobarea Ministrului S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii pentru fiecare produs.<\/p>\n\n\n\n<p>Prin urmare, eficacitatea \u0219i efectele afi\u0219ate \u00een publicitatea medicamentelor nu trebuie s\u0103 dep\u0103\u0219easc\u0103 domeniul aprobat.<\/p>\n\n\n\n<p>De exemplu, afi\u0219area unui medicament pentru stomac, care a fost aprobat pentru a fi eficient \u00eempotriva diareei cauzate de intoxica\u021bii alimentare sau indigestie, ca av\u00e2nd eficacitate \u0219i \u00eempotriva cariilor dentare, dep\u0103\u0219e\u0219te domeniul eficacit\u0103\u021bii \u0219i efectelor aprobate \u0219i constituie o \u00eenc\u0103lcare.<\/p>\n\n\n\n<p>\u00cen plus, \u00een ceea ce prive\u0219te numele medicamentului utilizat \u00een publicitate, trebuie s\u0103 afi\u0219a\u021bi numele a\u0219a cum a fost aprobat, astfel \u00eenc\u00e2t s\u0103 nu fie confundat cu alte medicamente. De exemplu, dac\u0103 a\u021bi primit aprobarea pentru un nume \u00een caractere chineze\u0219ti, nu este permis s\u0103 \u00eenlocui\u021bi caracterele chineze\u0219ti cu hiragana sau alfabetul latin.<\/p>\n\n\n\n<p>\u00cen plus fa\u021b\u0103 de acestea, sunt stabilite interdic\u021bii, cum ar fi interzicerea expresiilor care garanteaz\u0103 eficacitatea \u0219i siguran\u021ba, cum ar fi \u201evindecare complet\u0103\u201d, \u201enu trebuie s\u0103 v\u0103 face\u021bi griji cu privire la efectele secundare\u201d, \u0219i interzicerea expresiilor de grad maxim cu privire la eficacitate \u0219i siguran\u021b\u0103, cum ar fi \u201ecel mai bine v\u00e2ndut\u201d, \u201ecel mai bun efect\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcate_in_%E2%80%9Eproduse_farmaceutice_ne-medicinale%E2%80%9D_si_%E2%80%9Ecosmetice%E2%80%9D\"><\/span>Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d \u0219i \u201ecosmetice\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2125644341.png\" alt=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d \u0219i \u201ecosmetice\u201d\" class=\"wp-image-49857\" style=\"width:841px;height:561px\" \/><\/figure>\n\n\n\n<p>Reglement\u0103rile privind publicitatea pentru produse farmaceutice ne-medicinale \u0219i cosmetice sunt descrise \u00een detaliu conform standardelor stabilite de Ministerul S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii, la fel ca \u0219i medicamentele. \u00cen plus, pentru cosmetice \u0219i unele produse farmaceutice ne-medicinale, standardele de auto-reglementare sunt stabilite \u00een \u201e<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ghidul pentru publicitatea corect\u0103 a cosmeticelor etc. (edi\u021bia 2020)[ja]<\/a>\u201d stabilit de Asocia\u021bia Japonez\u0103 a Industriei Cosmetice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcate_in_%E2%80%9Eproduse_farmaceutice_ne-medicinale%E2%80%9D\"><\/span>Exemple de expresii \u00eenc\u0103lcate \u00een \u201eproduse farmaceutice ne-medicinale\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La fel ca medicamentele, produsele farmaceutice ne-medicinale necesit\u0103 aprobare pentru fiecare produs \u00een cazul fabric\u0103rii \u0219i v\u00e2nz\u0103rii acestora. Prin urmare, la afi\u0219area eficacit\u0103\u021bii \u0219i a numelui, se cere ca acestea s\u0103 nu dep\u0103\u0219easc\u0103 domeniul aprobat \u0219i s\u0103 utilizeze numele aprobat a\u0219a cum este.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcate_in_%E2%80%9Ecosmetice%E2%80%9D\"><\/span>Exemple de expresii \u00eenc\u0103lcate \u00een \u201ecosmetice\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pe de alt\u0103 parte, principiul este c\u0103 cosmeticele pot fi fabricate \u0219i v\u00e2ndute f\u0103r\u0103 a primi aprobare. Prin urmare, afi\u0219area eficacit\u0103\u021bii este cerut\u0103 s\u0103 nu dep\u0103\u0219easc\u0103 domeniul eficacit\u0103\u021bii enumerate \u00een \u201e<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Despre revizuirea domeniului eficacit\u0103\u021bii cosmeticelor[ja]<\/a>\u201d emis separat de Ministerul S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii.<\/p>\n\n\n\n<p>De exemplu, \u00een aceast\u0103 notificare, eficacitatea \u201eofer\u0103 hidratare pielii\u201d este stabilit\u0103, iar \u00een publicitatea pentru produsele de \u00eengrijire a \u00eemb\u0103tr\u00e2nirii, este permis\u0103 exprimarea \u201e\u00eengrijirea \u00eemb\u0103tr\u00e2nirii care ofer\u0103 hidratare pielii \u00eemb\u0103tr\u00e2nite\u201d.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, publicitatea care stabile\u0219te \u00eentinerirea \u0219i prevenirea \u00eemb\u0103tr\u00e2nirii, care nu sunt stabilite \u00een notificare, ca eficacitate, cum ar fi \u201etineretea se \u00eentoarce cu \u00eengrijirea \u00eemb\u0103tr\u00e2nirii\u201d, nu este permis\u0103.<\/p>\n\n\n\n<p>De asemenea, este necesar\u0103 aten\u021bie \u0219i pentru m\u0103rturiile de utilizare care sunt adesea utilizate \u00een special \u00een publicitatea cosmeticelor.<\/p>\n\n\n\n<p>De exemplu, este interzis s\u0103 men\u021biona\u021bi \u00een m\u0103rturiile c\u0103 cosmeticele func\u021bioneaz\u0103 bine sau s\u0103 include\u021bi expresii precum \u201eEu le folosesc \u0219i eu.\u201d, care pot induce consumatorii s\u0103 \u00een\u021beleag\u0103 gre\u0219it c\u0103 eficacitatea \u0219i siguran\u021ba cosmeticelor sunt garantate.<\/p>\n\n\n\n<p>Nu este permis nici dac\u0103 scrie\u021bi \u201eEste doar o impresie personal\u0103\u201d \u00eempreun\u0103 cu m\u0103rturia.<\/p>\n\n\n\n<p>\u00cen \u201e<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Ghidul pentru publicitatea corect\u0103 a cosmeticelor etc. (edi\u021bia 2020)[ja]<\/a>\u201d, se spune c\u0103 dac\u0103 descrierea se limiteaz\u0103 la domeniul impresiilor utilizatorilor bazate pe fapte cu privire la metodele de utilizare, sentimentele de utilizare, imaginile de parfum, etc., altele dec\u00e2t eficacitatea \u0219i siguran\u021ba, este permis\u0103. Prin urmare, dac\u0103 este o expresie care se limiteaz\u0103 la sentimentul de utilizare, cum ar fi \u201eo senza\u021bie de utilizare revigorant\u0103\u201d, nu va \u00eenc\u0103lca reglement\u0103rile publicitare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_incalcate_in_%E2%80%9Ealimente_sanatoase%E2%80%9D\"><\/span>Exemple de expresii \u00eenc\u0103lcate \u00een \u201ealimente s\u0103n\u0103toase\u201d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2160353579.png\" alt=\"Exemple de expresii \u00eenc\u0103lcate \u00een \u201ealimente s\u0103n\u0103toase\u201d\" class=\"wp-image-49858\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Alimentele s\u0103n\u0103toase sunt cele care nu sunt medicamente, produse farmaceutice sau cosmetice, dar sunt v\u00e2ndute \u0219i utilizate ca alimente care ajut\u0103 \u00een mod special la men\u021binerea \u0219i \u00eembun\u0103t\u0103\u021birea s\u0103n\u0103t\u0103\u021bii. Astfel, alimentele s\u0103n\u0103toase nu sunt considerate medicamente \u0219i, prin urmare, nu sunt supuse reglement\u0103rilor legii farmaceutice japoneze (Pharmaceutical and Medical Device Act).<\/p>\n\n\n\n<p>Totu\u0219i, alimentele s\u0103n\u0103toase care afi\u0219eaz\u0103 efecte medicinale sunt considerate medicamente sub legea farmaceutic\u0103 japonez\u0103. Prin urmare, \u00een principiu, publicitatea pentru aceste produse f\u0103r\u0103 a ob\u021bine aprobare este o \u00eenc\u0103lcare a interdic\u021biei de publicitate pentru medicamente neaprobate (Articolul 68).<\/p>\n\n\n\n<p>Aici vom explica \u00een detaliu expresiile care sunt considerate medicamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_considerate_medicamente\"><\/span>Exemple de expresii considerate medicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Diferen\u021ba dintre alimente \u0219i medicamente este determinat\u0103 \u00een principal de scopul utiliz\u0103rii lor. Prin urmare, dac\u0103 \u00een cazul alimentelor s\u0103n\u0103toase, care nu sunt destinate \u00een mod normal trat\u0103rii bolilor, se face publicitate care afi\u0219eaz\u0103 sau sugereaz\u0103 efecte medicinale, acestea sunt considerate medicamente.<\/p>\n\n\n\n<p>\u00cen primul r\u00e2nd, dac\u0103 se utilizeaz\u0103 expresii care au ca scop tratamentul sau prevenirea bolilor, acestea sunt considerate medicamente. Exemple concrete includ \u201eeficient \u00eempotriva cancerului\u201d, \u201e\u00eembun\u0103t\u0103\u021birea hipertensiunii arteriale\u201d, \u201eprevenirea bolilor legate de stilul de via\u021b\u0103\u201d, \u201ecre\u0219terea rezisten\u021bei la alergii\u201d.<\/p>\n\n\n\n<p>De asemenea, chiar dac\u0103 nu se scrie explicit c\u0103 are efecte \u00een tratamentul sau prevenirea bolilor, dac\u0103 se sugereaz\u0103 c\u0103 este util \u00een tratament prin indicarea utilizatorilor \u021bint\u0103 sau a ingredientelor, cum ar fi \u201epentru cei cu inima slab\u0103\u201d, \u201efolosim ca ingredient principal \u25cb\u25cb, care se spune c\u0103 fluidizeaz\u0103 s\u00e2ngele\u201d, este considerat un medicament.<\/p>\n\n\n\n<p>\u00cen plus, dac\u0103 se utilizeaz\u0103 expresii care \u00eembun\u0103t\u0103\u021besc sau promoveaz\u0103 func\u021biile corpului, acestea sunt considerate medicamente. Exemple concrete includ \u201erecuperare de la oboseal\u0103\u201d, \u201ecre\u0219terea metabolismului\u201d, \u201eprevenirea \u00eemb\u0103tr\u00e2nirii\u201d, \u201etransformarea corpului \u00eentr-unul care nu r\u0103ce\u0219te u\u0219or\u201d, \u201estimularea apetitului\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_expresii_care_nu_sunt_considerate_medicamente\"><\/span>Exemple de expresii care nu sunt considerate medicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pe de alt\u0103 parte, chiar dac\u0103 se utilizeaz\u0103 expresii precum \u201emen\u021binerea s\u0103n\u0103t\u0103\u021bii\u201d sau \u201efrumuse\u021be\u201d, acestea nu sunt considerate medicamente \u00een sine. \u00cen plus, de\u0219i expresia \u201epromovarea s\u0103n\u0103t\u0103\u021bii\u201d sugereaz\u0103 \u00eembun\u0103t\u0103\u021birea func\u021biilor corpului, dac\u0103 este clar indicat c\u0103 este un aliment \u0219i sunt f\u0103cute eforturi pentru a nu fi confundat cu un medicament, nu este considerat un medicament.<\/p>\n\n\n\n<p>Con\u021binutul de mai sus este publicat \u0219i pe site-ul Ministerului S\u0103n\u0103t\u0103\u021bii, Muncii \u0219i Bun\u0103st\u0103rii, a\u0219a c\u0103 v\u0103 rug\u0103m s\u0103-l consulta\u021bi \u0219i pe acesta.<\/p>\n\n\n\n<p>Legat: <a href=\"https:\/\/www.hokeniryo.metro.tokyo.lg.jp\/anzen\/kenko_shokuhin\/ken_syoku\/kanshi\/kounou.html\" target=\"_blank\" rel=\"noreferrer noopener\">Despre efectele medicinale[ja]<\/a><\/p>\n\n\n\n<p>De asemenea, chiar dac\u0103 alimentele s\u0103n\u0103toase nu sunt considerate medicamente, este important s\u0103 re\u021bine\u021bi c\u0103 reglement\u0103rile privind publicitatea \u00een cadrul Legii privind promovarea s\u0103n\u0103t\u0103\u021bii (Articolul 65, alineatul 1) se aplic\u0103 deoarece sunt considerate alimente. Pentru detalii, v\u0103 rug\u0103m s\u0103 consulta\u021bi pagina de mai jos a Agen\u021biei pentru Protec\u021bia Consumatorilor.<\/p>\n\n\n\n<p>Legat: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metode_de_abordare_in_cazul_in_care_aveti_dificultati_in_a_reformula_expresiile_din_Legea_Japoneza_a_Dispozitivelor_Medicale_si_Farmaceutice\"><\/span>Metode de abordare \u00een cazul \u00een care ave\u021bi dificult\u0103\u021bi \u00een a reformula expresiile din Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1682600941.png\" alt=\"Metode de abordare \u00een cazul \u00een care ave\u021bi dificult\u0103\u021bi \u00een a reformula expresiile din Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice\" class=\"wp-image-49861\" style=\"width:840px;height:560px\" \/><\/figure>\n\n\n\n<p>\u00cen ultimii ani, serviciile care verific\u0103 automat dac\u0103 exist\u0103 expresii care \u00eencalc\u0103 Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice \u0219i alte legi similare, pentru a se conforma reglement\u0103rilor publicitare, au atras aten\u021bia.<\/p>\n\n\n\n<p>Verificarea dac\u0103 nu se \u00eencalc\u0103 reglement\u0103rile publicitare din Legea Japonez\u0103 a Dispozitivelor Medicale \u0219i Farmaceutice nu se bazeaz\u0103 doar pe prevederile legale, ci necesit\u0103 \u0219i referirea la o gam\u0103 larg\u0103 de notific\u0103ri, standarde \u0219i linii directoare asociate, ceea ce implic\u0103 costuri \u0219i timp. Utilizarea serviciilor de verificare a publicit\u0103\u021bii este atractiv\u0103 \u0219i pentru a reduce astfel de costuri.<\/p>\n\n\n\n<p>Totu\u0219i, chiar dac\u0103 nu sunt vizate formal de reglement\u0103ri, exist\u0103 posibilitatea ca s\u0103 apar\u0103 expresii care pot induce \u00een eroare consumatorii obi\u0219nui\u021bi sau care pot fi ad\u0103ugate ca obiecte de reglementare odat\u0103 cu schimb\u0103rile de epoc\u0103, chiar dac\u0103 se utilizeaz\u0103 acelea\u0219i criterii de judecat\u0103 ca \u0219i p\u00e2n\u0103 acum.<\/p>\n\n\n\n<p>\u0218i \u00een astfel de cazuri, exist\u0103 riscul ca serviciile de verificare automat\u0103 realizate de AI s\u0103 nu poat\u0103 r\u0103spunde \u00een mod adecvat.<\/p>\n\n\n\n<p>Prin urmare, pentru cei care au nevoie de sfaturi specifice despre fiecare expresie publicitar\u0103, consultarea cu un avocat specializat este de asemenea o metod\u0103 eficient\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Concluzie_Daca_va_ingrijoreaza_daca_sunteti_supus_reglementarilor_publicitare_consultati_un_avocat\"><\/span>Concluzie: Dac\u0103 v\u0103 \u00eengrijoreaz\u0103 dac\u0103 sunte\u021bi supus reglement\u0103rilor publicitare, consulta\u021bi un avocat<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2165481651.png\" alt=\"Concluzie: Dac\u0103 v\u0103 \u00eengrijoreaz\u0103 dac\u0103 sunte\u021bi supus reglement\u0103rilor publicitare, consulta\u021bi un avocat\" class=\"wp-image-49863\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>\u00cen acest articol, am explicat, cu diverse exemple, ce tipuri de expresii ar putea \u00eenc\u0103lca reglement\u0103rile publicitare pentru fiecare categorie individual\u0103, cum ar fi medicamentele, produsele farmaceutice non-medicinale, cosmeticele \u0219i alimentele s\u0103n\u0103toase.<\/p>\n\n\n\n<p>Totu\u0219i, exist\u0103 multe expresii care sunt reglementate, iar unele dintre acestea nu au putut fi men\u021bionate suficient \u00een acest articol.<\/p>\n\n\n\n<p>De asemenea, dac\u0103 o anumit\u0103 expresie publicitar\u0103 \u00eencalc\u0103 sau nu reglement\u0103rile este determinat\u0103 pe baza fiec\u0103rui caz, deci este periculos s\u0103 presupune\u021bi imediat c\u0103 este o expresie legal\u0103 doar pentru c\u0103 nu este inclus\u0103 \u00een exemplele de \u00eenc\u0103lc\u0103ri. \u00cen special, dac\u0103 \u00eenc\u0103lca\u021bi reglement\u0103rile publicitare, s-ar putea s\u0103 fi\u021bi supus unei amenzi sau pedepse cu \u00eenchisoarea, a\u0219a c\u0103 este foarte important s\u0103 verifica\u021bi cu aten\u021bie dac\u0103 nu \u00eenc\u0103lca\u021bi aceste expresii.<\/p>\n\n\n\n<p>La biroul nostru de avocatur\u0103 Monolith, putem efectua rapid un control legal al expresiilor publicitare. De asemenea, putem propune \u0219i expresii alternative. Dac\u0103 ave\u021bi nevoie de sfaturi specifice pentru un caz individual, v\u0103 rug\u0103m s\u0103 nu ezita\u021bi s\u0103 ne contacta\u021bi la biroul nostru de avocatur\u0103 Monolith.<\/p>\n\n\n\n<p>Articolul corelat: <a href=\"https:\/\/monolith.law\/?p=49834\" target=\"_blank\" rel=\"noreferrer noopener\">Ce este Legea Farmaceutic\u0103 (fosta Lege a Afacerilor Farmaceutice)? Explic\u0103m scopul, obiectivele de reglementare \u0219i reglement\u0103rile publicitare[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Orientari_privind_masurile_luate_de_biroul_nostru\"><\/span>Orient\u0103ri privind m\u0103surile luate de biroul nostru<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Biroul nostru de avocatur\u0103, Monolis, este specializat \u00een IT, \u00een special \u00een aspectele legale ale internetului. Oferim servicii precum verificarea legalit\u0103\u021bii articolelor \u0219i a paginilor de destina\u021bie, crearea de linii directoare \u0219i verificarea e\u0219antioanelor pentru operatorii de media, operatorii de site-uri de recenzii, agen\u021biile de publicitate, produc\u0103torii de suplimente \u0219i cosmetice D2C, clinicile, operatorii de aplica\u021bii de servicii \u0219i al\u021bii. Detalii suplimentare sunt prezentate \u00een articolul de mai jos.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe internet \u0219i \u00een reclamele din ziare, zilnic, se pot vedea multe anun\u021buri pentru medicamente \u0219i alte produse similare. Aceste activit\u0103\u021bi de publicitate sunt esen\u021biale pentru a promova \u0219i a stimula v\u00e2 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":65369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63101"}],"collection":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/comments?post=63101"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63101\/revisions"}],"predecessor-version":[{"id":65371,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/63101\/revisions\/65371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media\/65369"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media?parent=63101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/categories?post=63101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/tags?post=63101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}