{"id":66109,"date":"2024-10-25T19:13:24","date_gmt":"2024-10-25T10:13:24","guid":{"rendered":"https:\/\/monolith.law\/ro\/?p=66109"},"modified":"2025-01-31T21:12:34","modified_gmt":"2025-01-31T12:12:34","slug":"diversification-vtuber-activities","status":"publish","type":"post","link":"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities","title":{"rendered":"Despre diferen\u021bele dintre metodele de activitate video \u0219i de difuzare ale Vtuber"},"content":{"rendered":"\n<p>\u00cen anul 2022 (Anul Gregorian 2022), num\u0103rul total de VTuberi (YouTuberi Virtuali) a dep\u0103\u0219it 20.000 de persoane, activ\u00e2nd nu doar \u00een Japonia, dar \u0219i \u00een diverse domenii la nivel interna\u021bional.<br>Exist\u0103 VTuberi care activeaz\u0103 pe cont propriu, dar \u0219i cei care sunt afilia\u021bi la agen\u021bii de VTuberi sau care lucreaz\u0103 pentru companii, desf\u0103\u0219ur\u00e2nd activit\u0103\u021bi de rela\u021bii publice.<br>Acest articol va explica cum s-a diversificat modul de activitate al VTuberilor dup\u0103 apari\u021bia agen\u021biilor de VTuberi \u00een Japonia.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Nasterea_agentiilor_de_VTuber_si_cresterea_numarului_de_VTuber\" title=\"Na\u0219terea agen\u021biilor de VTuber \u0219i cre\u0219terea num\u0103rului de VTuber\">Na\u0219terea agen\u021biilor de VTuber \u0219i cre\u0219terea num\u0103rului de VTuber<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#VTuberi_afiliati_Nijisanji\" title=\"VTuberi afilia\u021bi Nijisanji\">VTuberi afilia\u021bi Nijisanji<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#VTuberi_afiliati_Hololive\" title=\"VTuberi afilia\u021bi Hololive\">VTuberi afilia\u021bi Hololive<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Noi_modalitati_de_activitate_pentru_VTuber\" title=\"Noi modalit\u0103\u021bi de activitate pentru VTuber\">Noi modalit\u0103\u021bi de activitate pentru VTuber<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Exemple_de_VTuber_oficiali_ai_companiilor_generale\" title=\"Exemple de VTuber oficiali ai companiilor generale\">Exemple de VTuber oficiali ai companiilor generale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Exemple_de_VTuber_locali_ai_autoritatilor_locale\" title=\"Exemple de VTuber locali ai autorit\u0103\u021bilor locale\">Exemple de VTuber locali ai autorit\u0103\u021bilor locale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Activitatile_viitoare_ale_VTuberilor\" title=\"Activit\u0103\u021bile viitoare ale VTuberilor\">Activit\u0103\u021bile viitoare ale VTuberilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/ro\/internet\/diversification-vtuber-activities\/#Cabinetul_de_avocatura_Monolith_capabil_sa_gestioneze_aspecte_legale_ale_VTuber\" title=\"Cabinetul de avocatur\u0103 Monolith, capabil s\u0103 gestioneze aspecte legale ale VTuber\">Cabinetul de avocatur\u0103 Monolith, capabil s\u0103 gestioneze aspecte legale ale VTuber<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nasterea_agentiilor_de_VTuber_si_cresterea_numarului_de_VTuber\"><\/span>Na\u0219terea agen\u021biilor de VTuber \u0219i cre\u0219terea num\u0103rului de VTuber<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La \u00eenceputurile VTuber, majoritatea activau individual, dar dup\u0103 apari\u021bia \u201eNijisanji\u201d ca agen\u021bie de VTuber \u00een 2018, au \u00eenceput s\u0103 apar\u0103 multe alte agen\u021bii de VTuber. \u00cen 2018, au fost \u00eenfiin\u021bate agen\u021bii \u0219i proiecte mari precum \u201eNijisanji\u201d \u0219i \u201eHololive\u201d, iar descoperirea de noi talente prin audi\u021biile acestor agen\u021bii a \u00eenceput. VTuberii afilia\u021bi acestor agen\u021bii au reu\u0219it s\u0103 creasc\u0103 num\u0103rul de abona\u021bi \u0219i de vizualiz\u0103ri pe canalele lor, contribuind la cre\u0219terea popularit\u0103\u021bii lumii VTuber.<\/p>\n\n\n\n<p>Multe dintre aceste agen\u021bii de VTuber func\u021bionau ca a\u0219a-numitele \u201egrupuri de idoli\u201d, unde VTuberii erau afilia\u021bi agen\u021biei \u0219i desf\u0103\u0219urau activit\u0103\u021bi de divertisment. \u00cen Japonia, termenul \u201eidol\u201d se refer\u0103 \u00een principal la celebrit\u0103\u021bi precum c\u00e2nt\u0103re\u021bi, actori \u0219i personalit\u0103\u021bi TV care sunt extrem de populare \u00een r\u00e2ndul tinerilor. Idolii adesea \u00ee\u0219i promoveaz\u0103 farmecul \u0219i atractivitatea ca produse c\u0103tre fanii lor, iar idolii activi sunt adesea tineri. Exist\u0103 \u0219i VTuberi care se autodenomineaz\u0103 \u201eidoli\u201d.<\/p>\n\n\n\n<p>VTuberii de odinioar\u0103, care transmiteau \u00een direct cu modele 3D, aveau nevoie de diverse echipamente, cum ar fi captura de mi\u0219care, \u0219i presupuneau c\u0103 filmarea se va face \u00eentr-un studio. Cu toate acestea, odat\u0103 cu generalizarea utiliz\u0103rii Live2D, interpre\u021bii VTuber au putut s\u0103 transmit\u0103 \u00een direct cu u\u0219urin\u021b\u0103 de acas\u0103 sau de oriunde altundeva, f\u0103r\u0103 a fi nevoie s\u0103 se deplaseze la studioul companiei. Acest lucru a dus la o cre\u0219tere semnificativ\u0103 a num\u0103rului de VTuberi care sunt afilia\u021bi unei agen\u021bii \u0219i care desf\u0103\u0219oar\u0103 activit\u0103\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VTuberi_afiliati_Nijisanji\"><\/span>VTuberi afilia\u021bi Nijisanji<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Grupul de VTuber \u201eNijisanji\u201d, operat de ANYCOLOR Inc., a \u00eenceput \u00een ianuarie 2018, cu debutul a 8 membri din prima genera\u021bie. De atunci, debutul unor noi \u201eLiver\u201d (streameri live) a fost anun\u021bat aproape \u00een fiecare lun\u0103, iar \u00een august 2023, aproximativ 150 de Liver sunt afilia\u021bi. De asemenea, se concentreaz\u0103 pe expansiunea interna\u021bional\u0103, iar dac\u0103 includem \u0219i grupurile din zonele de vorbire englez\u0103 \u201eNIJISANJI EN\u201d \u0219i chinez\u0103 \u201eVirtuaReal\u201d, peste 230 de Liver sunt afilia\u021bi \u0219i activeaz\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VTuberi_afiliati_Hololive\"><\/span>VTuberi afilia\u021bi Hololive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Grupul de VTuber feminin \u201eHololive\u201d, operat de Cover Corp., a \u00eenceput activitatea \u00een iunie 2018 cu 5 membri, iar de atunci au debutat c\u00e2\u021biva p\u00e2n\u0103 la zeci de VTuberi pe an. \u00cen august 2023, aproximativ 50 de persoane sunt afiliate, inclusiv cele care activeaz\u0103 \u00een afara Japoniei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Noi_modalitati_de_activitate_pentru_VTuber\"><\/span>Noi modalit\u0103\u021bi de activitate pentru VTuber<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dup\u0103 ce au ap\u0103rut numeroase agen\u021bii de VTuber, pe m\u0103sur\u0103 ce VTuber a \u00eenceput s\u0103 fie recunoscut \u00een general, au ap\u0103rut \u0219i metode de activitate care nu sunt limitate la apartenen\u021ba la o agen\u021bie.<br>Concret, num\u0103rul companiilor generale \u0219i al autorit\u0103\u021bilor locale care angajeaz\u0103 VTuber ca strategie de PR a crescut.<br>Ace\u0219ti VTuber, \u00een principiu, particip\u0103 la evenimente corporative ca VTuber afilia\u021bi unei companii, dar pe YouTube, ei posteaz\u0103 videoclipuri \u00een care c\u00e2nt\u0103, de exemplu, \u0219i activit\u0103\u021bile lor sunt adesea aproape identice cu cele ale VTuber obi\u0219nui\u021bi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_VTuber_oficiali_ai_companiilor_generale\"><\/span>Exemple de VTuber oficiali ai companiilor generale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;\u30a6\u30a7\u30b6\u30fc\u30ed\u30a4\u30c9Airi (Weatheroid Airi)&#8221; este un personaj creat de compania de informa\u021bii meteorologice &#8220;\u682a\u5f0f\u4f1a\u793e\u30a6\u30a7\u30b6\u30fc\u30cb\u30e5\u30fc\u30ba (Weathernews Inc.)&#8221;, care func\u021bioneaz\u0103 ca un android care cite\u0219te prognoza meteo \u00een emisiunile pe care le opereaz\u0103.<br>Ini\u021bial, ea ap\u0103rea doar \u00een emisiuni, dar acum are propriul canal YouTube, unde posteaz\u0103 videoclipuri explicative despre vreme, face transmisiuni live \u0219i alte activit\u0103\u021bi ca VTuber.<\/p>\n\n\n\n<p>&#8220;\u6839\u7fbd\u6e05\u30b3\u30b3\u30ed (Nebasei Cocoro)&#8221; este personajul oficial al companiei farmaceutice &#8220;\u30ed\u30fc\u30c8\u88fd\u85ac (ROHTO Pharmaceutical Co., Ltd.)&#8221; \u0219i este un angajat al departamentului de dezvoltare a produselor de \u00eengrijire a pielii. Ea activeaz\u0103 \u00een principal ca VTuber pe YouTube \u0219i Twitter.<br>Pe YouTube, ea posteaz\u0103 videoclipuri \u00een care prezint\u0103 produsele companiei, c\u00e2nt\u0103, face transmisiuni live cu jocuri \u0219i discu\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exemple_de_VTuber_locali_ai_autoritatilor_locale\"><\/span>Exemple de VTuber locali ai autorit\u0103\u021bilor locale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;\u6238\u5b9a\u68a8\u9999 (Tojou Linca)&#8221; activeaz\u0103 ca VTuber local al ora\u0219ului Matsudo, prefectura Chiba, promov\u00e2nd ora\u0219ul.<br>Ea a transmis farmecul ora\u0219ului Matsudo pe site-urile de postare a videoclipurilor, a interac\u021bionat cu reziden\u021bii prin intermediul ecranelor mari din diverse facilit\u0103\u021bi \u0219i s-a \u00eenr\u0103d\u0103cinat \u00een comunitate.<br>Numele &#8220;\u6238\u5b9a\u68a8\u9999&#8221; provine de la &#8220;\u6238\u5b9a\u90b8 (Casa Tojo)&#8221;, o proprietate cultural\u0103 important\u0103 situat\u0103 \u00een ora\u0219ul Matsudo, \u0219i de la &#8220;Perele secolului XX&#8221;, care sunt originare din ora\u0219ul Matsudo.<\/p>\n\n\n\n<p>&#8220;\u821e\u9db4\u3088\u304b\u3068 (Maizuru Yokato)&#8221; este un VTuber n\u0103scut \u00een districtul Chuo, ora\u0219ul Fukuoka, prefectura Fukuoka, care posteaz\u0103 \u0219i transmite live videoclipuri \u00een care prezint\u0103 m\u00e2ncarea \u0219i evenimentele din jurul ora\u0219ului Fukuoka.<br>\u00cen plus fa\u021b\u0103 de activit\u0103\u021bile sale pe YouTube, ea a ap\u0103rut \u0219i \u00een numeroase programe de televiziune \u0219i evenimente locale.<\/p>\n\n\n\n<p>&#8220;\u6839\u9593\u3046\u3044 (Nema Ui)&#8221; este un VTuber local din Okinawa, care serve\u0219te ca MC \u0219i PR pentru evenimentele din prefectura Okinawa, transmi\u021b\u00e2nd informa\u021bii despre cultura, locurile turistice, marea frumoas\u0103 \u0219i m\u00e2ncarea delicioas\u0103 din Okinawa.<br>Pe YouTube, ea posteaz\u0103 videoclipuri \u00een care c\u00e2nt\u0103 \u00een dialectul Okinawa, aranjeaz\u0103 melodii \u00een stilul muzicii populare din Okinawa folosind instrumente precum sanshin \u0219i faisa, \u0219i desf\u0103\u0219oar\u0103 activit\u0103\u021bi pentru a r\u0103sp\u00e2ndi \u0219i a \u00eenregistra cultura imaterial\u0103 precum limba \u0219i muzica tradi\u021bional\u0103 din Okinawa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Activitatile_viitoare_ale_VTuberilor\"><\/span>Activit\u0103\u021bile viitoare ale VTuberilor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00cen prezent, \u00een anul 2023, este posibil s\u0103 g\u0103si\u021bi produse ale VTuberilor de v\u00e2nzare \u00een magazinele de convenien\u021b\u0103 sau produse colaborative pe rafturi. Pe l\u00e2ng\u0103 acestea, exist\u0103 numero\u0219i VTuberi care nu se limiteaz\u0103 doar la transmiterea de videoclipuri, ci \u00ee\u0219i extind activit\u0103\u021bile \u00een diverse domenii, cum ar fi apari\u021biile \u00een reclamele companiilor sau la evenimente, cresc\u00e2nd astfel oportunit\u0103\u021bile de a fi cunoscu\u021bi de publicul larg.<\/p>\n\n\n\n<p>\u00cens\u0103, pe m\u0103sur\u0103 ce VTuberii devin mai r\u0103sp\u00e2ndi\u021bi \u00een r\u00e2ndul publicului larg, nu este suficient doar s\u0103 angajezi un VTuber pentru a atrage aten\u021bia. Acest lucru se datoreaz\u0103 faptului c\u0103, \u00een cazul VTuberilor corporativi, este dificil s\u0103 propui proiecte provocatoare care se leag\u0103 direct de imaginea companiei, ceea ce poate duce la o sc\u0103dere a nivelului de aten\u021bie.<\/p>\n\n\n\n<p>Recent, au ap\u0103rut VTuberi cu un impact puternic, care nu pot fi realiza\u021bi de agen\u021biile de VTuberi, atr\u0103g\u00e2nd aten\u021bia. De exemplu, este considerat un tabu ca &#8220;persoana din spatele&#8221; unui VTuber s\u0103 apar\u0103 \u00een public, dar a existat un caz \u00een care un videoclip cu un personaj \u0219i un actor de mi\u0219care dans\u00e2nd \u00eempreun\u0103 a devenit un subiect de discu\u021bie pe re\u021belele sociale.<\/p>\n\n\n\n<p>\u00cen prezent, notorietatea VTuberilor este \u00een cre\u0219tere \u0219i, av\u00e2nd \u00een vedere num\u0103rul mare de VTuberi activi, pentru a maximiza efectul de publicitate, este necesar s\u0103 te diferen\u021biezi de al\u021bi VTuberi. Cu toate acestea, este important s\u0103 fii atent, deoarece dac\u0103 scopul este de a cre\u0219te nivelul de aten\u021bie prin angajarea unui VTuber \u0219i realizarea unui proiect provocator, s-ar putea s\u0103 te confrun\u021bi cu probleme juridice f\u0103r\u0103 precedent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cabinetul_de_avocatura_Monolith_capabil_sa_gestioneze_aspecte_legale_ale_VTuber\"><\/span>Cabinetul de avocatur\u0103 Monolith, capabil s\u0103 gestioneze aspecte legale ale VTuber<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cabinetul de avocatur\u0103 Monolith, \u00een calitate de avocat consultant pentru companiile IT \u0219i de start-up, se ocup\u0103 de crearea \u0219i verificarea legal\u0103 a diferitelor contracte, cum ar fi contractele de prest\u0103ri servicii legate de activit\u0103\u021bile \u00eencredin\u021bate \u0219i contractele de munc\u0103 cu compania.<br>La Cabinetul de avocatur\u0103 Monolith, avem avoca\u021bi cu o experien\u021b\u0103 \u0219i un istoric bogat \u00een problemele legale care \u00eenconjoar\u0103 VTuber. Prin urmare, suntem capabili s\u0103 gestion\u0103m \u0219i consult\u0103rile legate de utilizarea VTuber ca mijloc de publicitate, a\u0219a cum este men\u021bionat mai sus.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith-law.jp\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen anul 2022 (Anul Gregorian 2022), num\u0103rul total de VTuberi (YouTuberi Virtuali) a dep\u0103\u0219it 20.000 de persoane, activ\u00e2nd nu doar \u00een Japonia, dar \u0219i \u00een diverse domenii la nivel interna\u021bional.Exist\u0103 VTu [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":66304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,43],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/66109"}],"collection":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/comments?post=66109"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/66109\/revisions"}],"predecessor-version":[{"id":66305,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/posts\/66109\/revisions\/66305"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media\/66304"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/media?parent=66109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/categories?post=66109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/ro\/wp-json\/wp\/v2\/tags?post=66109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}