{"id":61068,"date":"2023-12-04T11:08:45","date_gmt":"2023-12-04T02:08:45","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61068"},"modified":"2024-03-17T11:11:14","modified_gmt":"2024-03-17T02:11:14","slug":"cosmetics-healthy-food-advertisement","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement","title":{"rendered":"Kozmetik ve Sa\u011fl\u0131k \u00dcr\u00fcnlerinin Reklam \u0130fadeleri Hakk\u0131nda Dikkat Edilmesi Gerekenler"},"content":{"rendered":"\n<p>Kad\u0131nlara y\u00f6nelik medya i\u015fletmecili\u011finde, belirli kozmetik \u00fcr\u00fcnlerini veya sa\u011fl\u0131k g\u0131dalar\u0131n\u0131 makalelerde tan\u0131tmak durumunda kalabiliriz.<\/p>\n\n\n\n<p>Her \u00fcr\u00fcn\u00fcn \u00f6zelliklerini ve neden tavsiye edildi\u011fini belirtmemiz gerekecek, ancak i\u00e7erik hukuka ayk\u0131r\u0131 olabilir ve bu nedenle ifadeye dikkat etmek gereklidir.<\/p>\n\n\n\n<p>G\u00fczellik ve sa\u011fl\u0131k reklamlar\u0131n\u0131 d\u00fczenleyen birka\u00e7 Japon yasas\u0131 vard\u0131r, bunlar aras\u0131nda Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 (Pharmaceuticals and Medical Devices Act) ve Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Prize Indication Act) \u00f6rnek olarak g\u00f6sterilebilir.<\/p>\n\n\n\n<p>Bu makalede, kozmetik ve sa\u011fl\u0131k g\u0131dalar\u0131n\u0131 reklam ifadelerinde hangi noktalara dikkat etmek gerekti\u011fini ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Resmi_Web_Sitesinin_Guvenilirligi\" title=\"Resmi Web Sitesinin G\u00fcvenilirli\u011fi\">Resmi Web Sitesinin G\u00fcvenilirli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Farmasotik_Hukuku_Uzerine_Kurallar\" title=\"Farmas\u00f6tik Hukuku \u00dczerine Kurallar\">Farmas\u00f6tik Hukuku \u00dczerine Kurallar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Hastalik_Tedavisi_ve_Onleyici_Etki_Ile_Ilgili_Ifadelerin_Yasaklanmasi\" title=\"Hastal\u0131k Tedavisi ve \u00d6nleyici Etki \u0130le \u0130lgili \u0130fadelerin Yasaklanmas\u0131\">Hastal\u0131k Tedavisi ve \u00d6nleyici Etki \u0130le \u0130lgili \u0130fadelerin Yasaklanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Genel_Fonksiyonlarin_Guclendirilmesi_ve_Iyilestirilmesi_Amacli_Ifadelerin_Yasaklanmasi\" title=\"Genel Fonksiyonlar\u0131n G\u00fc\u00e7lendirilmesi ve \u0130yile\u015ftirilmesi Ama\u00e7l\u0131 \u0130fadelerin Yasaklanmas\u0131\">Genel Fonksiyonlar\u0131n G\u00fc\u00e7lendirilmesi ve \u0130yile\u015ftirilmesi Ama\u00e7l\u0131 \u0130fadelerin Yasaklanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Farmasotik_Hukuku%E2%80%99nun_Duzenlemelerine_Tabi_Olanlar\" title=\"Farmas\u00f6tik Hukuku&#8217;nun D\u00fczenlemelerine Tabi Olanlar\">Farmas\u00f6tik Hukuku&#8217;nun D\u00fczenlemelerine Tabi Olanlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Kozmetik_Reklam_Standartlari\" title=\"Kozmetik Reklam Standartlar\u0131\">Kozmetik Reklam Standartlar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Tibbi_Kozmetiklerin_Tanimi_ve_Kabul_Edilebilir_Ifadeler\" title=\"T\u0131bbi Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler\">T\u0131bbi Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Kozmetiklerin_Tanimi_ve_Kabul_Edilebilir_Ifadeler\" title=\"Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler\">Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Kozmetik_Urunlerin_Icerik_Gosterim_Kriterleri\" title=\"Kozmetik \u00dcr\u00fcnlerin \u0130\u00e7erik G\u00f6sterim Kriterleri\">Kozmetik \u00dcr\u00fcnlerin \u0130\u00e7erik G\u00f6sterim Kriterleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Resmi_Web_Sitesinin_Dogrulama_Yontemi\" title=\"Resmi Web Sitesinin Do\u011frulama Y\u00f6ntemi\">Resmi Web Sitesinin Do\u011frulama Y\u00f6ntemi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Fonksiyonel_Gidalarin_Durumu\" title=\"Fonksiyonel G\u0131dalar\u0131n Durumu\">Fonksiyonel G\u0131dalar\u0131n Durumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Belirli_Saglik_Gidalarinin_Durumu\" title=\"Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Durumu\">Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Durumu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Beslenme_Fonksiyonel_Gidalarinin_Durumu\" title=\"Beslenme Fonksiyonel G\u0131dalar\u0131n\u0131n Durumu\">Beslenme Fonksiyonel G\u0131dalar\u0131n\u0131n Durumu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cosmetics-healthy-food-advertisement\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resmi_Web_Sitesinin_Guvenilirligi\"><\/span>Resmi Web Sitesinin G\u00fcvenilirli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kozmetik veya sa\u011fl\u0131k \u00fcr\u00fcnlerini tan\u0131t\u0131rken, genellikle \u00fcr\u00fcn\u00fcn resmi web sitesine ba\u015fvurarak yaz\u0131 yaz\u0131l\u0131r. Sat\u0131c\u0131n\u0131n belirtti\u011fi bilgilerin sorun olmayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr\u00fcz, ancak bu bilgilerin yasad\u0131\u015f\u0131 veya haks\u0131z olabilece\u011fi durumlar vard\u0131r.<\/p>\n\n\n\n<p>\u0130la\u00e7lar ve t\u0131bbi cihazlar, \u00fcretim ve sat\u0131\u015f izni al\u0131nd\u0131ktan sonra sat\u0131l\u0131r, ancak PMDA (Japon Ba\u011f\u0131ms\u0131z \u0130la\u00e7 ve T\u0131bbi Cihaz Ajans\u0131) \u00fcr\u00fcn\u00fcn etkinli\u011fi ve g\u00fcvenli\u011fi gibi konular\u0131, Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 ise \u00fcr\u00fcn\u00fcn \u00fcretim y\u00f6ntemi ve y\u00f6netim sistemi gibi konular\u0131 kontrol eder. Bu incelemenin kapsam\u0131na resmi web sitesinde belirtilen bilgiler dahil edilmez ve devlet taraf\u0131ndan onaylanm\u0131\u015f bir durum s\u00f6z konusu de\u011fildir. Dolay\u0131s\u0131yla, i\u00e7eri\u011fin g\u00fcvenilirli\u011fi konusunda bir garanti yoktur.<\/p>\n\n\n\n<p>Peki, reklam ifadelerinin de\u011ferlendirme kriteri nerede bulunabilir? Bu konuda ayr\u0131nt\u0131l\u0131 olarak d\u00fczenlenmi\u015f olan Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda bulunabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Farmasotik_Hukuku_Uzerine_Kurallar\"><\/span>Farmas\u00f6tik Hukuku \u00dczerine Kurallar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement2.jpg\" alt=\"\" class=\"wp-image-16920\" \/><\/figure>\n\n\n\n<p>Genel cilt bak\u0131m \u00fcr\u00fcnleri, Farmas\u00f6tik Hukuku&#8217;na g\u00f6re, &#8216;ila\u00e7&#8217;, &#8216;t\u0131bbi olmayan ila\u00e7&#8217; veya &#8216;kozmetik&#8217; olarak s\u0131n\u0131fland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<ul>\n<li>\u0130la\u00e7: Hastal\u0131klar\u0131n tedavisi veya \u00f6nlenmesi i\u00e7in kullan\u0131lan ve Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 taraf\u0131ndan onaylanm\u0131\u015f olanlar<\/li>\n\n\n\n<li>T\u0131bbi olmayan ila\u00e7: Aktif olarak tedavi i\u00e7in kullan\u0131lmayan ancak a\u011f\u0131z kokusu, v\u00fccut kokusu, sa\u00e7 d\u00f6k\u00fclmesinin \u00f6nlenmesi vb. g\u00fczellik ama\u00e7l\u0131 kullan\u0131lanlar<\/li>\n\n\n\n<li>Kozmetik: \u0130nsan v\u00fccudunu temizlemek, g\u00fczelle\u015ftirmek, \u00e7ekicili\u011fi art\u0131rmak ve sa\u011fl\u0131\u011f\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131lanlar<\/li>\n<\/ul>\n\n\n\n<p>Etki g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan,<\/p>\n\n\n\n<p>\u0130la\u00e7 &gt; T\u0131bbi olmayan ila\u00e7 &gt; Kozmetik<\/p>\n\n\n\n<p>s\u0131ralamas\u0131 yap\u0131l\u0131r. Etkisi g\u00fc\u00e7l\u00fc olan ila\u00e7lar\u0131n kullan\u0131m\u0131nda genellikle doktor veya eczac\u0131 gibi uzmanlar\u0131n y\u00f6nlendirmesi ve tavsiyesi gereklidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hastalik_Tedavisi_ve_Onleyici_Etki_Ile_Ilgili_Ifadelerin_Yasaklanmasi\"><\/span>Hastal\u0131k Tedavisi ve \u00d6nleyici Etki \u0130le \u0130lgili \u0130fadelerin Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7lardan farkl\u0131 olarak, t\u0131bbi olmayan ila\u00e7lar ve kozmetikler i\u00e7in Farmas\u00f6tik Hukuku&#8217;na g\u00f6re hastal\u0131klar\u0131n tedavisi ve \u00f6nleyici etkilerinin g\u00f6sterilmesi veya reklam\u0131n\u0131n yap\u0131lmas\u0131 yasakt\u0131r. Yasad\u0131\u015f\u0131 ifadelerin \u00f6rnekleri a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>&#8220;Bu takviye kansere iyi gelir&#8221;<\/li>\n\n\n\n<li>&#8220;Bu kremi etkilenen b\u00f6lgeye s\u00fcrerseniz, cilt hastal\u0131\u011f\u0131n\u0131 \u00f6nleyebilirsiniz&#8221;<\/li>\n\n\n\n<li>&#8220;Bu g\u00f6z damlas\u0131 glokom tedavisinde etkilidir&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Hastal\u0131\u011f\u0131n etkisini g\u00f6steren do\u011frudan ifadelerin kullan\u0131lmas\u0131, Farmas\u00f6tik Hukuku&#8217;nun d\u00fczenlemelerine tabi olan &#8216;yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar&#8217; kapsam\u0131na girer. Bu durumda, 2 y\u0131la kadar hapis veya 2 milyon yen (veya her ikisi birden) gibi ciddi cezalar uygulan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genel_Fonksiyonlarin_Guclendirilmesi_ve_Iyilestirilmesi_Amacli_Ifadelerin_Yasaklanmasi\"><\/span>Genel Fonksiyonlar\u0131n G\u00fc\u00e7lendirilmesi ve \u0130yile\u015ftirilmesi Ama\u00e7l\u0131 \u0130fadelerin Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, v\u00fccut fonksiyonlar\u0131n\u0131n genel g\u00fc\u00e7lendirilmesi ve iyile\u015ftirilmesi ama\u00e7l\u0131 ifadeler de yasakt\u0131r. K\u0131sacas\u0131, v\u00fccut fonksiyonlar\u0131n\u0131n iyile\u015fece\u011fini belirten ifadeler. \u00d6rne\u011fin, a\u015fa\u011f\u0131daki gibi ifadeler:<\/p>\n\n\n\n<ul>\n<li>Bu enerji i\u00e7ece\u011fini i\u00e7erseniz hemen yorgunlu\u011funuz ge\u00e7er<\/li>\n\n\n\n<li>Bu bitkisel ilac\u0131 i\u00e7erseniz enerjiniz geri gelir<\/li>\n\n\n\n<li>Bu t\u0131bbi kremi s\u00fcrerseniz ya\u015flanmay\u0131 \u00f6nlemek m\u00fcmk\u00fcn<\/li>\n<\/ul>\n\n\n\n<p>Di\u011fer yandan, &#8216;fiziksel g\u00fcc\u00fcn art\u0131r\u0131lmas\u0131&#8217;, &#8216;ya\u015flanman\u0131n \u00f6nlenmesi&#8217;, &#8216;\u00f6\u011frenme yetene\u011finin art\u0131r\u0131lmas\u0131&#8217;, &#8216;metabolizman\u0131n h\u0131zland\u0131r\u0131lmas\u0131&#8217;, &#8216;kan\u0131n temizlenmesi&#8217;, &#8216;so\u011fuk alg\u0131nl\u0131\u011f\u0131na kar\u015f\u0131 diren\u00e7li bir v\u00fccut yap\u0131s\u0131na iyile\u015ftirme&#8217;, &#8216;karaci\u011fer fonksiyonunun iyile\u015ftirilmesi&#8217;, &#8216;h\u00fccrelerin aktivasyonu&#8217; gibi ifadeler de yasakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Farmasotik_Hukuku%E2%80%99nun_Duzenlemelerine_Tabi_Olanlar\"><\/span>Farmas\u00f6tik Hukuku&#8217;nun D\u00fczenlemelerine Tabi Olanlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Farmas\u00f6tik Hukuku&#8217;nun d\u00fczenlemelerine tabi olanlar aras\u0131nda &#8216;televizyon, radyo, gazete, dergi, internet vb. arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn reklamlar\u0131&#8217; ve medya hakk\u0131nda bilgiler bulunmaktad\u0131r. Ayr\u0131ca, \u00fcr\u00fcn veya hizmetler hakk\u0131nda kendi kullan\u0131m deneyimlerinizi veya sad\u0131k kullan\u0131c\u0131lar\u0131n yorumlar\u0131n\u0131 aktarman\u0131n, yani s\u00f6zde a\u011f\u0131zdan a\u011f\u0131za reklam\u0131n da bir t\u00fcr reklam oldu\u011funu ve dikkatli olunmas\u0131 gerekti\u011fini belirtmek \u00f6nemlidir.<\/p>\n\n\n\n<p>Kozmetik ve sa\u011fl\u0131k g\u0131dalar\u0131 her ikisi de Farmas\u00f6tik Hukuku&#8217;nun d\u00fczenlemelerine tabidir ve reklam ifadelerinin yasalara ayk\u0131r\u0131 olmamas\u0131na dikkat etmek gereklidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kozmetik_Reklam_Standartlari\"><\/span>Kozmetik Reklam Standartlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement3.jpg\" alt=\"\" class=\"wp-image-16921\" \/><\/figure>\n\n\n\n<p>Kozmetik \u00fcr\u00fcnler a\u015fa\u011f\u0131daki iki kategoriye ayr\u0131l\u0131r:<\/p>\n\n\n\n<ul>\n<li>\u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler kategorisine giren t\u0131bbi kozmetikler<\/li>\n\n\n\n<li>Kozmetikler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tibbi_Kozmetiklerin_Tanimi_ve_Kabul_Edilebilir_Ifadeler\"><\/span>T\u0131bbi Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u0131bbi kozmetikler, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n (\u539a\u52b4\u7701) belirledi\u011fi etkin maddeleri i\u00e7eren ve ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler olarak etiketlenmi\u015f olan \u00fcr\u00fcnlerdir. Ayr\u0131ca, Japon \u0130la\u00e7 End\u00fcstrisi Derne\u011fi&#8217;nin (\u65e5\u672c\u88fd\u85ac\u56e3\u4f53\u9023\u5408\u4f1a) veritaban\u0131na kay\u0131tl\u0131d\u0131rlar.<\/p>\n\n\n\n<p>T\u0131bbi kozmetikler i\u00e7in kabul edilebilir ifadeler, a\u015fa\u011f\u0131daki Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n sayfas\u0131nda belirtilmi\u015ftir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Cilt tahri\u015fini, tahri\u015f olmu\u015f cildi, terleme sonucu olu\u015fan d\u00f6k\u00fcnt\u00fcleri, donuk cildi, \u00e7atlaklar\u0131, sivilceleri \u00f6nler, ya\u011fl\u0131 cildi, t\u0131ra\u015f sonras\u0131 tahri\u015fi \u00f6nler, g\u00fcne\u015f yan\u0131\u011f\u0131 sonucu olu\u015fan lekeleri ve \u00e7illeri \u00f6nler, g\u00fcne\u015f yan\u0131\u011f\u0131 ve kar yan\u0131\u011f\u0131 sonras\u0131 olu\u015fan k\u0131zar\u0131kl\u0131\u011f\u0131, cildi s\u0131k\u0131la\u015ft\u0131r\u0131r, cildi temizler, cildi d\u00fczenler, cildi sa\u011fl\u0131kl\u0131 tutar, cilde nem verir, cildi korur, cildin kurumas\u0131n\u0131 \u00f6nler<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/ippanyou\/pdf\/shikent.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/ippanyou\/pdf\/shikent.pdf[ja]<\/a><br><\/cite><\/blockquote>\n\n\n\n<p>\u00d6rne\u011fin, &#8220;tonik, krem, losyon, kozmetik ya\u011flar, maskeler&#8221; durumunda, yukar\u0131daki ifadeler kabul edilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kozmetiklerin_Tanimi_ve_Kabul_Edilebilir_Ifadeler\"><\/span>Kozmetiklerin Tan\u0131m\u0131 ve Kabul Edilebilir \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kozmetikler s\u00f6z konusu oldu\u011funda, t\u0131bbi kozmetiklerden farkl\u0131 olarak, \u00fcretim izni i\u00e7in devlet izni gerekmez. \u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler kategorisine de girmemektedirler, bu y\u00fczden t\u0131bbi kozmetikler i\u00e7in kabul edilebilir ifadeleri kullanamazlar, l\u00fctfen bunu unutmay\u0131n.<\/p>\n\n\n\n<p>Kozmetikler i\u00e7in kabul edilebilir ifadeler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(1) Sa\u00e7 derisini ve sa\u00e7lar\u0131 normalle\u015ftirir.<\/p>\n\n\n\n<p>(2) Koku ile sa\u00e7 ve sa\u00e7 derisinin k\u00f6t\u00fc kokusunu azalt\u0131r.<\/p>\n\n\n\n<p>(3) Sa\u00e7 derisini ve sa\u00e7lar\u0131 sa\u011fl\u0131kl\u0131 tutar<\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Yukar\u0131daki Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n sayfas\u0131nda, kozmetiklerin etkinlik ve etkileri olarak belirtilebilecek 56 ifade listelenmi\u015ftir. Kozmetiklerde bu 56 ifade d\u0131\u015f\u0131nda ba\u015fka bir ifade kullan\u0131lamaz, l\u00fctfen bunu unutmay\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kozmetik_Urunlerin_Icerik_Gosterim_Kriterleri\"><\/span>Kozmetik \u00dcr\u00fcnlerin \u0130\u00e7erik G\u00f6sterim Kriterleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kozmetik \u00fcr\u00fcnlerini tan\u0131t\u0131rken, i\u00e7erisinde bulunan bile\u015fenlerin de tan\u0131t\u0131lmas\u0131 durumu olabilir. \u0130\u00e7erik g\u00f6sterimi ile ilgili olarak, Japon Kozmetik Sanayi Birli\u011fi (Japanese Cosmetic Industry Association), kozmetik \u00fcr\u00fcnlerin i\u00e7erik g\u00f6sterim isim listesini yay\u0131nlamaktad\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.jcia.org\/user\/business\/ingredients\/namelist\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.jcia.org\/user\/business\/ingredients\/namelist[ja]<\/a><\/p>\n\n\n\n<p>Ayr\u0131ca, kozmetik \u00fcr\u00fcnlerin uygun reklam k\u0131lavuzlar\u0131 gibi hizmetler de sunmaktad\u0131r, bu nedenle bunlara da ba\u015fvurman\u0131z faydal\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Resmi_Web_Sitesinin_Dogrulama_Yontemi\"><\/span>Resmi Web Sitesinin Do\u011frulama Y\u00f6ntemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/cosmetics-healthy-food-advertisement4.jpg\" alt=\"\" class=\"wp-image-16922\" \/><\/figure>\n\n\n\n<p>Resmi web sitesindeki bilgilerin do\u011frulu\u011funu do\u011frulaman\u0131n bir yolu vard\u0131r. Anahtar nokta, &#8220;kamu kurumlar\u0131n\u0131n belirledi\u011fi kurallara uygun olup olmad\u0131\u011f\u0131&#8221;d\u0131r. Sa\u011fl\u0131k g\u0131dalar\u0131 s\u00f6z konusu oldu\u011funda, bu durum T\u00fcketici Ajans\u0131&#8217;n\u0131n web sitesinde kontrol edilebilir.<\/p>\n\n\n\n<p>Fonksiyonel g\u0131dalar, belirli sa\u011fl\u0131k g\u0131dalar\u0131 ve beslenme fonksiyonel g\u0131dalar\u0131 gibi g\u0131da s\u0131n\u0131fland\u0131rmalar\u0131na g\u00f6re, uyulmas\u0131 gereken kurallar farkl\u0131d\u0131r, bu y\u00fczden her birine tek tek bakal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fonksiyonel_Gidalarin_Durumu\"><\/span>Fonksiyonel G\u0131dalar\u0131n Durumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fonksiyonel g\u0131dalar hakk\u0131nda, a\u015fa\u011f\u0131daki T\u00fcketici Ajans\u0131 sayfas\u0131na ba\u015fvurabilirsiniz. &#8220;Fonksiyonel G\u0131dalar\u0131n Arama&#8221; adl\u0131 bir veritaban\u0131 kullan\u0131labilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, HyaloMoisture 240 i\u00e7in, \u00fcr\u00fcn ad\u0131n\u0131 aratt\u0131\u011f\u0131n\u0131zda, &#8220;g\u00f6sterilmek istenen fonksiyon&#8221; b\u00f6l\u00fcm\u00fcnde a\u015fa\u011f\u0131daki gibi \u00e7\u0131kar.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Bu \u00fcr\u00fcnde Hyaluronik Asit Na bulunmaktad\u0131r. Hyaluronik Asit Na, cildin nemini korumaya yard\u0131mc\u0131 olur ve kurulu\u011fu hafifletme i\u015flevine sahiptir.<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/foods_with_function_claims\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/foods_with_function_claims\/[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Fonksiyonel g\u0131dalar, i\u015fletmelerin devlete bildirimde bulunmas\u0131 durumunda kabul edilir ve T\u00fcketici Ajans\u0131 veya Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131&#8217;n\u0131n onay\u0131n\u0131 alm\u0131\u015f de\u011fillerdir. Ancak, bilimsel kan\u0131tlara dayanarak, i\u015fletmeler kendi sorumluluklar\u0131 alt\u0131nda fonksiyonlar\u0131 g\u00f6sterirler, bu y\u00fczden bilgilerin g\u00fcvenilirli\u011fi y\u00fcksektir. Bu nedenle, resmi web sitesinin kullan\u0131m\u0131, abart\u0131l\u0131 reklamlar vb. olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belirli_Saglik_Gidalarinin_Durumu\"><\/span>Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Durumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli sa\u011fl\u0131k g\u0131dalar\u0131 hakk\u0131nda, a\u015fa\u011f\u0131daki T\u00fcketici Ajans\u0131 sayfas\u0131na ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, Meiji \u015eirketi&#8217;nin &#8220;Meiji Bulgaria Yo\u011furt CaLB81&#8221; \u00fcr\u00fcn\u00fc i\u00e7in, a\u015fa\u011f\u0131daki gibi bir a\u00e7\u0131klama bulunmaktad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Laktik asit bakterilerinin etkisiyle, ba\u011f\u0131rsak bakterilerinin dengesini d\u00fczenler ve mide durumunuzu iyi tutar.<\/p>\n<cite><a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/index.html#m02\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/index.html#m02[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Devletin incelemesini alarak T\u00fcketici Ajans\u0131&#8217;n\u0131n iznini alarak g\u00f6sterildi\u011fi i\u00e7in, bu i\u00e7eri\u011fin yay\u0131nlanmas\u0131nda bir sorun yoktur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beslenme_Fonksiyonel_Gidalarinin_Durumu\"><\/span>Beslenme Fonksiyonel G\u0131dalar\u0131n\u0131n Durumu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beslenme fonksiyonel g\u0131dalar\u0131 hakk\u0131nda, belirlenen standartlara uygun besin \u00f6\u011felerinin i\u015flevlerini g\u00f6sterebilirsiniz. A\u015fa\u011f\u0131daki T\u00fcketici Ajans\u0131 sayfas\u0131na ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, \u00e7inko bile\u015feni i\u00e7in, a\u015fa\u011f\u0131daki gibi belirtilmi\u015ftir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u00c7inko, tat duyusunu normal tutmak i\u00e7in gereken bir besin \u00f6\u011fesidir. \u00c7inko, cildin ve mukozan\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 korumaya yard\u0131mc\u0131 olan bir besin \u00f6\u011fesidir. \u00c7inko, protein ve n\u00fckleik asit metabolizmas\u0131na kat\u0131l\u0131r ve sa\u011fl\u0131\u011f\u0131n korunmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<cite>https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_promotion\/pdf\/food_labeling_cms206_20200401_01.pdf<\/cite><\/blockquote>\n\n\n\n<p>Burada belirtilen ifadelerle, Yasalar ve \u0130la\u00e7 Makinesi Yasas\u0131 ihlali olma olas\u0131l\u0131\u011f\u0131 neredeyse yoktur.<\/p>\n\n\n\n<p>Fonksiyonel g\u0131dalar, belirli sa\u011fl\u0131k g\u0131dalar\u0131 ve beslenme fonksiyonel g\u0131dalar\u0131 i\u00e7in \u00fc\u00e7 reklam standard\u0131n\u0131 tan\u0131tt\u0131k. Hepsi T\u00fcketici Ajans\u0131&#8217;n\u0131n web sitesinde belirtilen i\u00e7eriklerdir ve yasad\u0131\u015f\u0131 g\u00f6sterim olma olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n\n\n\n<p>Ancak, kendi medyan\u0131zda ifadeyi biraz de\u011fi\u015ftirmek istiyorsan\u0131z dikkatli olman\u0131z gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Kozmetik veya sa\u011fl\u0131k \u00fcr\u00fcnlerini medyada tan\u0131t\u0131rken, Japon \u0130la\u00e7 Makineleri Yasas\u0131 gibi yasal d\u00fczenlemelere dikkat etmek gereklidir. Hastal\u0131klar\u0131n tedavisi veya \u00f6nlenmesi ile ilgili ifadeler, genel fonksiyonlar\u0131n art\u0131r\u0131lmas\u0131 veya geli\u015ftirilmesi amac\u0131yla yap\u0131lan ifadeler yasad\u0131\u015f\u0131 olabilir.<\/p>\n\n\n\n<p>\u0130la\u00e7 olmayan kozmetikler, fonksiyonel g\u0131dalar, belirli sa\u011fl\u0131k g\u0131dalar\u0131, besin fonksiyonel g\u0131dalar\u0131 vb. hakk\u0131nda, Japon T\u00fcketici Ajans\u0131 ve Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n web sitesinde, belirtilen standartlara uygun olarak listelenmi\u015f olanlar bulunmaktad\u0131r. L\u00fctfen bu standartlara uymaya dikkat edin.<\/p>\n\n\n\n<p>Bu t\u00fcr reklam ifadeleri hakk\u0131nda karar vermek zor olabilir, bu nedenle bilgi ve deneyime sahip bir avukata dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kad\u0131nlara y\u00f6nelik medya i\u015fletmecili\u011finde, belirli kozmetik \u00fcr\u00fcnlerini veya sa\u011fl\u0131k g\u0131dalar\u0131n\u0131 makalelerde tan\u0131tmak durumunda kalabiliriz. Her \u00fcr\u00fcn\u00fcn \u00f6zelliklerini ve neden tavsiye edildi\u011fini belirtmemi [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61068"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61068"}],"version-history":[{"count":4,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61068\/revisions"}],"predecessor-version":[{"id":64127,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61068\/revisions\/64127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64025"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}