{"id":61093,"date":"2023-12-04T11:16:10","date_gmt":"2023-12-04T02:16:10","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61093"},"modified":"2024-03-19T12:32:53","modified_gmt":"2024-03-19T03:32:53","slug":"cbd-ad-pmd-restriction","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction","title":{"rendered":"Avukat\u0131n A\u00e7\u0131klad\u0131\u011f\u0131 CBD \u00dcr\u00fcnlerinin Reklam D\u00fczenlemeleri ve Japon \u0130la\u00e7 Makinesi Yasas\u0131 ile \u0130li\u015fkisi Nedir?"},"content":{"rendered":"\n<p>CBD (Kannabidiyol), s\u00f6zde kenevir otunda bulunan bile\u015fenlerden biridir. Gerekli olmasa da, Japonya&#8217;da kenevir otu kendisi, Japon Kenevir Kontrol Yasas\u0131&#8217;nda (Japon Kenevir Kontrol Yasas\u0131) yasad\u0131\u015f\u0131 olarak kabul edilmi\u015ftir. Ancak, bu &#8220;kenevir&#8221;, &#8220;ancak, olgunla\u015fm\u0131\u015f kenevir sap\u0131 ve \u00fcr\u00fcnleri (re\u00e7ine hari\u00e7), ayr\u0131ca kenevir tohumlar\u0131 ve \u00fcr\u00fcnleri hari\u00e7tir.&#8221; \u015feklinde tan\u0131mlanm\u0131\u015ft\u0131r (ayn\u0131 yasan\u0131n 1. maddesi). Ve CBD, kenevir sap\u0131ndan ve tohumlar\u0131ndan \u00e7\u0131kar\u0131lan bir bile\u015fen oldu\u011fu i\u00e7in, Japonya&#8217;da da yasal olarak sat\u0131labilir.<\/p>\n\n\n\n<p>Bu CBD&#8217;nin, kenevirin tipik imaj\u0131 olan, efori gibi hisler yaratan THC&#8217;den farkl\u0131 olarak, sakinle\u015ftirici etkisi, stresi hafifletme etkisi vb. oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir. CBD i\u00e7eren gummyler, tabletler, ya\u011flar vb., bu t\u00fcr etkileri bekleyerek sat\u0131n al\u0131nan, Japonya&#8217;da da yasal olarak sat\u0131labilen CBD \u00fcr\u00fcnleridir.<\/p>\n\n\n\n<p>Ancak, CBD \u00fcr\u00fcnleri, yukar\u0131da belirtilen etkiler ve Japonya&#8217;da sat\u0131\u015fa sunulmaya ba\u015fland\u0131\u011f\u0131ndan bu yana \u00e7ok fazla zaman ge\u00e7memi\u015f olmas\u0131 nedeniyle, internet \u00fczerindeki reklamlar\u0131n d\u00fczenlenmesi, \u00f6zellikle hassas bir konu haline gelmi\u015f bir \u00fcr\u00fcnd\u00fcr. Reklamlar\u0131n nas\u0131l yaz\u0131laca\u011f\u0131na ba\u011fl\u0131 olarak, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na (Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131) ayk\u0131r\u0131 olabilecek sorunlar olabilir.<\/p>\n\n\n\n<p>CBD \u00fcr\u00fcnleri ile ilgili reklam d\u00fczenlemeleri hakk\u0131nda a\u015fa\u011f\u0131da a\u00e7\u0131klama yapaca\u011f\u0131m.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Ilac_Makinesi_Yasasi%E2%80%99nin_duzenlemeye_tabi_tuttugu_%E2%80%9Creklam%E2%80%9D_nedir\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n d\u00fczenlemeye tabi tuttu\u011fu &#8220;reklam&#8221; nedir?\">\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n d\u00fczenlemeye tabi tuttu\u011fu &#8220;reklam&#8221; nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Ilaclarin_Etki_ve_Faydalarinin_Belirtilmesinin_Yasaklanmasi\" title=\"\u0130la\u00e7lar\u0131n Etki ve Faydalar\u0131n\u0131n Belirtilmesinin Yasaklanmas\u0131\">\u0130la\u00e7lar\u0131n Etki ve Faydalar\u0131n\u0131n Belirtilmesinin Yasaklanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#CBD_Urunlerinde_Hangi_Reklam_Ifadelerine_Izin_Verilmez\" title=\"CBD \u00dcr\u00fcnlerinde Hangi Reklam \u0130fadelerine \u0130zin Verilmez?\">CBD \u00dcr\u00fcnlerinde Hangi Reklam \u0130fadelerine \u0130zin Verilmez?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#%E2%80%9CVucut_fonksiyonlarina_etkisi_oldugu%E2%80%9D_Ifadesi_Reklamlarda_Kabul_Edilmez\" title=\"&#8220;V\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu&#8221; \u0130fadesi Reklamlarda Kabul Edilmez\">&#8220;V\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu&#8221; \u0130fadesi Reklamlarda Kabul Edilmez<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Stres_Uyku_Odaklanma_Ile_Ilgili_Ifadeler\" title=\"Stres, Uyku, Odaklanma \u0130le \u0130lgili \u0130fadeler\">Stres, Uyku, Odaklanma \u0130le \u0130lgili \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Dudak_Kremi_ve_Diger_Ciltle_Ilgili_Ifadeler\" title=\"Dudak Kremi ve Di\u011fer Ciltle \u0130lgili \u0130fadeler\">Dudak Kremi ve Di\u011fer Ciltle \u0130lgili \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Diger_Ifadeler\" title=\"Di\u011fer \u0130fadeler\">Di\u011fer \u0130fadeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Yan_Etkiler_Bagimlilik_ve_Guvenlikle_Ilgili_Ifadelerde_Dikkat_Edilmesi_Gerekenler\" title=\"Yan Etkiler, Ba\u011f\u0131ml\u0131l\u0131k ve G\u00fcvenlikle \u0130lgili \u0130fadelerde Dikkat Edilmesi Gerekenler\">Yan Etkiler, Ba\u011f\u0131ml\u0131l\u0131k ve G\u00fcvenlikle \u0130lgili \u0130fadelerde Dikkat Edilmesi Gerekenler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Odul_Gosterim_Yasasi_ile_Iliskisi\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#%E2%80%9CYan_Etki%E2%80%9D_Ifadesi_ve_Ilaclar_ve_Tibbi_Cihazlar_Yasasi_ile_Iliskisi\" title=\"&#8220;Yan Etki&#8221; \u0130fadesi ve \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 ile \u0130li\u015fkisi\">&#8220;Yan Etki&#8221; \u0130fadesi ve \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 ile \u0130li\u015fkisi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#%E2%80%9CCBD_Bilgi_Sitesi%E2%80%9D_ile_%E2%80%9CBelirli_Bir_Urunun_Reklami%E2%80%9D_Arasindaki_Fark\" title=\"&#8220;CBD Bilgi Sitesi&#8221; ile &#8220;Belirli Bir \u00dcr\u00fcn\u00fcn Reklam\u0131&#8221; Aras\u0131ndaki Fark\">&#8220;CBD Bilgi Sitesi&#8221; ile &#8220;Belirli Bir \u00dcr\u00fcn\u00fcn Reklam\u0131&#8221; Aras\u0131ndaki Fark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/cbd-ad-pmd-restriction\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi%E2%80%99nin_duzenlemeye_tabi_tuttugu_%E2%80%9Creklam%E2%80%9D_nedir\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n d\u00fczenlemeye tabi tuttu\u011fu &#8220;reklam&#8221; nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131 ve benzeri reklam d\u00fczenlemeleri, ila\u00e7 benzeri etkinlik ve etkileri \u00f6ne s\u00fcren \u00fcr\u00fcnler i\u00e7in s\u0131k\u0131 d\u00fczenlemeler getirmektedir.<\/p>\n\n\n\n<p>\u00d6ncelikle, \u0130la\u00e7 Makinesi Yasas\u0131&#8217;nda ila\u00e7lar vb. i\u00e7in &#8220;reklam&#8221;\u0131n tan\u0131m\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>M\u00fc\u015fteriyi \u00e7ekme (m\u00fc\u015fterinin sat\u0131n alma iste\u011fini art\u0131rma) niyetinin a\u00e7\u0131k olmas\u0131<br> Belirli bir ila\u00e7 vb. \u00fcr\u00fcn\u00fcn ad\u0131n\u0131n a\u00e7\u0131k\u00e7a belirtilmi\u015f olmas\u0131<br> Genel halk\u0131n fark edebilece\u011fi bir durumda olmas\u0131<br><\/p>\n<cite><a href=\"https:\/\/www.mhlw.go.jp\/bunya\/iyakuhin\/koukokukisei\/dl\/index_d.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF: \u0130la\u00e7 Yasas\u0131&#8217;nda ila\u00e7lar vb. i\u00e7in reklam\u0131n uygulanabilirli\u011fi hakk\u0131nda[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>bu \u00fc\u00e7 ko\u015fulu kar\u015f\u0131layan her \u015feyi ifade eder. Bu nedenle, CBD \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131 i\u00e7in<\/p>\n\n\n\n<ul>\n<li>EC sitesindeki a\u00e7\u0131klamalar<\/li>\n\n\n\n<li>LP \u00fczerindeki a\u00e7\u0131klamalar<\/li>\n\n\n\n<li>\u0130nfluencer pazarlamas\u0131 ile yap\u0131lan SNS g\u00f6nderileri<\/li>\n<\/ul>\n\n\n\n<p>gibi \u015feyler de, &#8220;m\u00fc\u015fteriyi \u00e7ekme&#8221; amac\u0131 ta\u015f\u0131d\u0131\u011f\u0131 s\u00fcrece, reklam kapsam\u0131na girer.<\/p>\n\n\n\n<p>Ve ger\u00e7ekten de, &#8220;m\u00fc\u015fteriyi \u00e7ekmeyen&#8221; bilgileri web \u00fczerinde yay\u0131nlaman\u0131n temelde bir anlam\u0131 olmad\u0131\u011f\u0131 i\u00e7in, belirli bir \u00fcr\u00fcn hakk\u0131ndaki tan\u0131t\u0131c\u0131 g\u00f6nderiler vb. en az\u0131ndan t\u00fcm\u00fc &#8220;reklam&#8221; kapsam\u0131na girer ve \u0130la\u00e7 Makinesi Yasas\u0131 ve ilgili d\u00fczenlemelerin d\u00fczenlemesine tabi olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilaclarin_Etki_ve_Faydalarinin_Belirtilmesinin_Yasaklanmasi\"><\/span>\u0130la\u00e7lar\u0131n Etki ve Faydalar\u0131n\u0131n Belirtilmesinin Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131 (Japanese Pharmaceutical Affairs Law) taraf\u0131ndan belirlenen reklam d\u00fczenlemeleri aras\u0131nda, CBD \u00fcr\u00fcnleriyle ilgili en \u00f6nemli olan\u0131, onaylanmam\u0131\u015f veya sertifikaland\u0131r\u0131lmam\u0131\u015f etki ve faydalar\u0131n belirtilmesinin yasak olmas\u0131d\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, \u0130la\u00e7 Makinesi Yasas\u0131&#8217;na g\u00f6re, &#8220;ila\u00e7lar&#8221;, &#8220;hastal\u0131klar\u0131n te\u015fhisi, tedavisi veya \u00f6nlenmesi&#8221; veya &#8220;v\u00fccut yap\u0131s\u0131 veya i\u015flevini etkileme&#8221; amac\u0131yla kullan\u0131lan \u00fcr\u00fcnlerdir ve genellikle bu t\u00fcr etki ve faydalar\u0131 onaylanarak sat\u0131l\u0131r. Etki ve faydalar\u0131n belirtilebilece\u011fi durumlar, bu onay\u0131n kapsam\u0131 i\u00e7inde kalmaktad\u0131r.<\/p>\n\n\n\n<p>Sa\u011fl\u0131k g\u0131dalar\u0131, kozmetik \u00fcr\u00fcnler, keyif verici maddeler vb. durumlar\u0131nda, etki ve faydalar\u0131 onaylanmadan sat\u0131lan \u00fcr\u00fcnler \u00e7o\u011funluktad\u0131r. Bu durumda, belirli izin verilen ifadeler d\u0131\u015f\u0131nda, etki ve faydalar\u0131n belirtilmesine izin verilmez.<\/p>\n\n\n\n<p>CBD \u00fcr\u00fcnleri de, \u015fu anda, CBD \u00fcr\u00fcnlerine \u00f6zg\u00fc etki ve faydalar\u0131n onay\u0131n\u0131 alamazlar, bu nedenle temelde, bu t\u00fcr etki ve faydalar\u0131n belirtilmesi m\u00fcmk\u00fcn olmamaktad\u0131r.<\/p>\n\n\n\n<p>&#8220;\u0130la\u00e7&#8221; tan\u0131m\u0131 ve benzeri konular hakk\u0131nda ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar\u0131 a\u015fa\u011f\u0131daki makalede bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/pharmaceutical-affairs-law[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CBD_Urunlerinde_Hangi_Reklam_Ifadelerine_Izin_Verilmez\"><\/span>CBD \u00dcr\u00fcnlerinde Hangi Reklam \u0130fadelerine \u0130zin Verilmez?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-2.jpg\" alt=\"\" class=\"wp-image-38569\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CVucut_fonksiyonlarina_etkisi_oldugu%E2%80%9D_Ifadesi_Reklamlarda_Kabul_Edilmez\"><\/span>&#8220;V\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu&#8221; \u0130fadesi Reklamlarda Kabul Edilmez<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Peki, CBD \u00fcr\u00fcnlerinin etkinlik ve etkileri hakk\u0131nda onay almad\u0131\u011f\u0131 i\u00e7in kabul edilemez ifadeler nelerdir?<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir ilac\u0131n etkinlik ve etkileri olan<\/p>\n\n\n\n<ul>\n<li>Bir hastal\u0131\u011f\u0131n tedavisi veya \u00f6nlenmesi gibi bir etkisi oldu\u011fu anla\u015f\u0131lan ifadeler<\/li>\n\n\n\n<li>V\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu anla\u015f\u0131lan ifadeler<\/li>\n<\/ul>\n\n\n\n<p>kabul edilemez, yani NG&#8217;dir. A\u015fa\u011f\u0131da, somut \u00f6rneklerle a\u00e7\u0131klama yapaca\u011f\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stres_Uyku_Odaklanma_Ile_Ilgili_Ifadeler\"><\/span>Stres, Uyku, Odaklanma \u0130le \u0130lgili \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CBD bile\u015feni, stresi hafifletme ve uyku kalitesini iyile\u015ftirme etkileri beklendi\u011fi s\u00f6ylenmektedir. Ancak, bu tam olarak &#8220;CBD \u00fcr\u00fcnlerinin etkinlik ve etkileri hakk\u0131nda onay almad\u0131\u011f\u0131 i\u00e7in kabul edilemez ifade&#8221; anlam\u0131na gelir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, &#8220;stresli bir ya\u015fam s\u00fcrenlere&#8221; veya &#8220;uykuya dalamayanlara&#8221; gibi ifadeler, stresin giderilmesi veya uyku te\u015fvik etme etkileri gibi v\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu anla\u015f\u0131lan ifadeler olup, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na (Japanese Pharmaceuticals and Medical Devices Act) ayk\u0131r\u0131 olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>Ek olarak, baz\u0131 takviye edici g\u0131dalar, stresin giderilmesi veya uyku te\u015fvik etme etkileri i\u00e7eren sa\u011fl\u0131k g\u0131dalar\u0131 olarak sat\u0131lmaktad\u0131r. Ancak, bu \u00fcr\u00fcnler genellikle Theanine veya GABA gibi bile\u015fenler i\u00e7eren fonksiyonel g\u0131dalar olarak sat\u0131larak, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na (Japanese Pharmaceuticals and Medical Devices Act) ayk\u0131r\u0131l\u0131ktan ka\u00e7\u0131n\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Bu t\u00fcr bile\u015fenler i\u00e7ermeyen CBD \u00fcr\u00fcnleri hakk\u0131nda, yukar\u0131daki gibi ifadeler kullan\u0131lamaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dudak_Kremi_ve_Diger_Ciltle_Ilgili_Ifadeler\"><\/span>Dudak Kremi ve Di\u011fer Ciltle \u0130lgili \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CBD bile\u015feninin, akne veya egzama gibi durumlar \u00fczerinde bir etkisi olabilece\u011fi s\u00f6ylenmektedir.<\/p>\n\n\n\n<p>Bu t\u00fcr, CBD i\u00e7eren dudak kremleri hakk\u0131nda, &#8220;cilt tahri\u015fi veya akne&#8221; veya &#8220;cildi besler&#8221; gibi ifadeler, cilt hastal\u0131klar\u0131n\u0131n tedavi etkisi veya cilt kalitesini iyile\u015ftirme gibi v\u00fccut fonksiyonlar\u0131na etkisi oldu\u011fu anla\u015f\u0131lan ifadeler olup, yukar\u0131da belirtildi\u011fi gibi, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na (Japanese Pharmaceuticals and Medical Devices Act) ayk\u0131r\u0131 olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>\u00d6te yandan, &#8220;cildi d\u00fczeltir&#8221; veya &#8220;cilde nem verir&#8221; gibi etkileri varsa, bu kozmetik etkinlik olarak belirtilebilir.<\/p>\n\n\n\n<p>Kozmetik reklam d\u00fczenlemeleri hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama a\u015fa\u011f\u0131daki makalede bulunabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulations-on-hyperbole\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulations-on-hyperbole[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Ifadeler\"><\/span>Di\u011fer \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>CBD \u00fcr\u00fcnleri hakk\u0131nda s\u0131kl\u0131kla \u00f6ne s\u00fcr\u00fclen etkinlik ve etkiler yukar\u0131da belirtilmi\u015ftir, ancak di\u011fer konularla ilgili olarak, daha \u00f6nce kozmetik ve sa\u011fl\u0131k g\u0131dalar\u0131n\u0131n reklamlar\u0131nda sorun te\u015fkil eden konular\u0131n hemen hemen ayn\u0131s\u0131 uygulanabilir. \u00c7\u00fcnk\u00fc CBD \u00fcr\u00fcnleri olmasa bile, kozmetik ve takviye edici g\u0131dalar (sa\u011fl\u0131k g\u0131dalar), bir ila\u00e7 gibi etkinlik ve etkileri \u00f6ne s\u00fcrmek isteseler bile, bir ila\u00e7 olmad\u0131klar\u0131 i\u00e7in bunun kabul edilemez oldu\u011fu bir d\u00fczenleme alt\u0131nda reklam yap\u0131l\u0131r.<\/p>\n\n\n\n<p>Takviye edici g\u0131dalar (sa\u011fl\u0131k g\u0131dalar) hakk\u0131ndaki reklam d\u00fczenlemeleri hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama a\u015fa\u011f\u0131daki makalede bulunabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yan_Etkiler_Bagimlilik_ve_Guvenlikle_Ilgili_Ifadelerde_Dikkat_Edilmesi_Gerekenler\"><\/span>Yan Etkiler, Ba\u011f\u0131ml\u0131l\u0131k ve G\u00fcvenlikle \u0130lgili \u0130fadelerde Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-3.jpg\" alt=\"\" class=\"wp-image-38570\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_ile_Iliskisi\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, CBD \u00fcr\u00fcnlerinin reklamlar\u0131nda, sadece Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 (Pharmaceuticals and Medical Devices Act) de\u011fil, ayn\u0131 zamanda Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Prize Indication Act) ile olan ili\u015fkisi de dikkate al\u0131nmal\u0131d\u0131r. \u00d6d\u00fcl G\u00f6sterim Yasas\u0131, yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131 yasaklar ve belirgin bir kayna\u011f\u0131 olmayan ifadelerin kullan\u0131lmas\u0131, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131 ihlal etme riski ta\u015f\u0131r. Yani, \u00f6rne\u011fin, yan etkiler, ba\u011f\u0131ml\u0131l\u0131k, g\u00fcvenlik veya belirli bir \u00fcnl\u00fcn\u00fcn de bu \u00fcr\u00fcn\u00fc kulland\u0131\u011f\u0131na dair ifadeler, belirgin bir kaynak varsa sorun olmaz, ancak bu yokken ifade kullanmak kabul edilemez, bu t\u00fcr bir d\u00fczenlemeyi ifade eder.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, yan etkiler, ba\u011f\u0131ml\u0131l\u0131k ve g\u00fcvenlikle ilgili olarak, D\u00fcnya Sa\u011fl\u0131k \u00d6rg\u00fct\u00fc&#8217;n\u00fcn raporu<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>T\u0131bbi olmayan kullan\u0131m, k\u00f6t\u00fcye kullan\u0131m ve ba\u011f\u0131ml\u0131l\u0131k<br> \u015eu anda, saf CBD kullan\u0131m\u0131 ile ilgili k\u00f6t\u00fcye kullan\u0131m veya ba\u011f\u0131ml\u0131l\u0131k vakalar\u0131 bildirilmemi\u015ftir.<br><\/p>\n<cite><a href=\"http:\/\/cannabis.kenkyuukai.jp\/images\/sys\/information\/20171206225443-F93DD6CFE8B1C092970601FFD88BDBE2E5F96AE8B22F18642F02F65C6737547F.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF: Cannabidiol (CBD) \u00d6n \u0130nceleme Raporu[ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>bu \u015fekilde belirtmi\u015ftir, ancak bu, &#8220;ba\u011f\u0131ml\u0131l\u0131k ve ba\u011f\u0131ml\u0131l\u0131k riski yok&#8221; \u015feklinde bir ifade kullanman\u0131n hi\u00e7bir risk ta\u015f\u0131mad\u0131\u011f\u0131n\u0131 s\u00f6yleyemez. &#8220;\u00c7ok az&#8221; veya &#8220;y\u00fcksek g\u00fcvenlik&#8221; gibi ifadelerin kullan\u0131lmas\u0131, daha g\u00fcvenli bir ifade olarak kabul edilebilir.<\/p>\n\n\n\n<p>Di\u011fer yandan, abart\u0131l\u0131 reklamla ilgili reklam d\u00fczenlemeleri hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama a\u015fa\u011f\u0131daki makalede bulunabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CYan_Etki%E2%80%9D_Ifadesi_ve_Ilaclar_ve_Tibbi_Cihazlar_Yasasi_ile_Iliskisi\"><\/span>&#8220;Yan Etki&#8221; \u0130fadesi ve \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 ile \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/12\/cbd-ad-pmd-restriction-1.jpg\" alt=\"\" class=\"wp-image-38568\" \/><\/figure>\n\n\n\n<p>Unutmay\u0131n, &#8220;yan etki&#8221; kavram\u0131, bir &#8220;etkinin&#8221; var oldu\u011funu varsayar. Bu nedenle, &#8220;yan etkisi yok&#8221; \u015feklinde bir ifade kullan\u0131ld\u0131\u011f\u0131nda, ayn\u0131 sayfada yaz\u0131l\u0131 olan herhangi bir ifadenin &#8220;etki&#8221; oldu\u011fu, yani onaylanmam\u0131\u015f bir etkinlik veya etkiyi \u00f6vd\u00fc\u011f\u00fc kolayca anla\u015f\u0131labilir, bu da bir sorun olu\u015fturabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CCBD_Bilgi_Sitesi%E2%80%9D_ile_%E2%80%9CBelirli_Bir_Urunun_Reklami%E2%80%9D_Arasindaki_Fark\"><\/span>&#8220;CBD Bilgi Sitesi&#8221; ile &#8220;Belirli Bir \u00dcr\u00fcn\u00fcn Reklam\u0131&#8221; Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eimdiye kadar &#8220;NG&#8221; olarak belirtti\u011fimiz ifadeler, \u00f6rne\u011fin &#8220;CBD&#8217;nin uykuya yard\u0131mc\u0131 etkisi vard\u0131r (olabilir)&#8221; gibi ifadeler, internet \u00fczerinde s\u0131kl\u0131kla g\u00f6r\u00fclmektedir. Bu t\u00fcr ifadelerin internet \u00fczerinde bulunmas\u0131, &#8220;\u00dcr\u00fcn reklamlar\u0131nda ayn\u0131 ifadeleri kullanmak sorun olmaz&#8221; \u015feklinde bir d\u00fc\u015f\u00fcnceye yol a\u00e7abilir, ancak bu konuda dikkatli olunmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p>En ba\u015fta belirtti\u011fimiz gibi, &#8220;reklam&#8221;, &#8220;\u00fcr\u00fcn ad\u0131n\u0131n a\u00e7\u0131k\u00e7a belirtildi\u011fi&#8221; bir \u015feydir. Yani, belirli bir \u00fcr\u00fcnle ba\u011flant\u0131s\u0131 olmayan, sadece CBD bile\u015feninin faydalar\u0131n\u0131 ve potansiyelini belirten bir web sitesi, en az\u0131ndan do\u011frudan, Japon ila\u00e7 yasas\u0131 (Japanese Pharmaceutical Affairs Law) reklam d\u00fczenlemelerine tabi de\u011fildir.<\/p>\n\n\n\n<ul>\n<li>Sadece CBD bile\u015feninin faydalar\u0131n\u0131 ve potansiyelini belirten web siteleri vb.<\/li>\n\n\n\n<li>Belirli bir CBD \u00fcr\u00fcn\u00fcn\u00fcn reklam\u0131n\u0131 yapmak i\u00e7in web sitesi, LP, SNS g\u00f6nderileri vb.<\/li>\n<\/ul>\n\n\n\n<p>Asl\u0131nda, uygulanan yasalar\u0131n kapsam\u0131 farkl\u0131d\u0131r. Dolay\u0131s\u0131yla, birincisi i\u00e7in kabul edilebilir ifadeler, ikinci durumda kabul edilemez olabilir, bu do\u011fald\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>CBD \u00fcr\u00fcnleri hen\u00fcz yeni ortaya \u00e7\u0131km\u0131\u015f olup, ger\u00e7ekten CBD \u00fcr\u00fcnlerine \u00f6zg\u00fc &#8220;etkinlikleri&#8221; bekleyerek sat\u0131n alan ki\u015filer olsa bile, onaylanm\u0131\u015f bir etkinlik olmad\u0131\u011f\u0131 s\u00fcrece, bu &#8220;etkinliklerin&#8221; \u00f6v\u00fclmesine izin verilmez. Bu, hassas bir sorunu beraberinde getiren bir \u00fcr\u00fcnd\u00fcr. Bu \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131 ve reklam\u0131 s\u0131ras\u0131nda, Japon \u0130la\u00e7 Makinesi Yasas\u0131 ve Japon Hediyelerin G\u00f6sterimi Yasas\u0131 gibi konular hakk\u0131nda bilgi ve deneyime sahip bir hukuk b\u00fcrosunun deste\u011fini almak daha uygun olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Medya ve pazarlama operasyonlar\u0131nda, Japon \u0130la\u00e7 Cihazlar\u0131 Yasas\u0131 (Yakkih\u014d) ve Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Keihin Hy\u014dji H\u014d) gibi yasalarla ilgili olarak, rehber olu\u015fturma ve \u00f6rnekleme kontrol\u00fc gibi konularda bilgi sahibi avukatlara ihtiya\u00e7 duyulmaktad\u0131r. Ayr\u0131nt\u0131lar\u0131 a\u015fa\u011f\u0131daki makalede belirttik.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CBD (Kannabidiyol), s\u00f6zde kenevir otunda bulunan bile\u015fenlerden biridir. Gerekli olmasa da, Japonya&#8217;da kenevir otu kendisi, Japon Kenevir Kontrol Yasas\u0131&#8217;nda (Japon Kenevir Kontrol Yasas\u0131) y [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61093"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61093"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61093\/revisions"}],"predecessor-version":[{"id":64579,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61093\/revisions\/64579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64578"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}