{"id":61123,"date":"2023-12-04T11:16:10","date_gmt":"2023-12-04T02:16:10","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61123"},"modified":"2026-01-12T11:52:00","modified_gmt":"2026-01-12T02:52:00","slug":"publicityrights","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/internet\/publicityrights","title":{"rendered":"Publicity Hakk\u0131 Nedir? Portre Hakk\u0131 ile Fark\u0131 ve Hak \u0130hlali Durumlar\u0131 A\u00e7\u0131klan\u0131yor"},"content":{"rendered":"\n<p>Her birey, ki\u015fisel \u00f6zel ya\u015fam\u0131ndaki \u00f6zg\u00fcrl\u00fckleri \u00e7er\u00e7evesinde, keyfi olarak kendi g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fcn veya duru\u015funun foto\u011fraflanmamas\u0131 ya da \u00e7ekilen portre foto\u011fraflar\u0131n\u0131n yay\u0131nlanmamas\u0131 gibi ki\u015filik haklar\u0131na sahiptir ve bu haklar, hukuki olarak portre hakk\u0131 olarak korunmaktad\u0131r.<\/p>\n\n\n\n<p>\u00d6te yandan, portre hakk\u0131na benzer bir hak olarak, halka a\u00e7\u0131klama hakk\u0131 (publicity right) bulunmaktad\u0131r. Bu hak, genellikle \u00fcnl\u00fcler, profesyonel sporcular gibi tan\u0131nm\u0131\u015f ki\u015filere tan\u0131nan bir hakt\u0131r.<\/p>\n\n\n\n<p>Bu makalede, halka a\u00e7\u0131klama hakk\u0131n\u0131n ne oldu\u011fu, hangi durumlar\u0131n hak ihlali say\u0131ld\u0131\u011f\u0131 ve di\u011fer benzer haklarla kar\u015f\u0131la\u015ft\u0131r\u0131larak a\u00e7\u0131klanacakt\u0131r.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakki_Nedir\" title=\"Publicity Hakk\u0131 Nedir?\">Publicity Hakk\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakki_ve_Benzer_Haklarla_Karsilastirma\" title=\"Publicity Hakk\u0131 ve Benzer Haklarla Kar\u015f\u0131la\u015ft\u0131rma\">Publicity Hakk\u0131 ve Benzer Haklarla Kar\u015f\u0131la\u015ft\u0131rma<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakki_ve_Portre_Hakki_Arasindaki_Fark\" title=\"Publicity Hakk\u0131 ve Portre Hakk\u0131 Aras\u0131ndaki Fark\">Publicity Hakk\u0131 ve Portre Hakk\u0131 Aras\u0131ndaki Fark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakki_ve_Telif_Hakki_Arasindaki_Fark\" title=\"Publicity Hakk\u0131 ve Telif Hakk\u0131 Aras\u0131ndaki Fark\">Publicity Hakk\u0131 ve Telif Hakk\u0131 Aras\u0131ndaki Fark<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakkinin_Sorun_Oldugu_Ornekler\" title=\"Publicity Hakk\u0131n\u0131n Sorun Oldu\u011fu \u00d6rnekler\">Publicity Hakk\u0131n\u0131n Sorun Oldu\u011fu \u00d6rnekler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Mark_Lester_Olayi\" title=\"Mark Lester Olay\u0131\">Mark Lester Olay\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Bubka_Special_7_Olayi\" title=\"Bubka Special 7 Olay\u0131\">Bubka Special 7 Olay\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Pink_Lady_Olayi\" title=\"Pink Lady Olay\u0131\">Pink Lady Olay\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Gallop_Racer_Olayi\" title=\"Gallop Racer Olay\u0131\">Gallop Racer Olay\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakki_Uzerine_Gelecekteki_Tartismalar\" title=\"Publicity Hakk\u0131 \u00dczerine Gelecekteki Tart\u0131\u015fmalar\">Publicity Hakk\u0131 \u00dczerine Gelecekteki Tart\u0131\u015fmalar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Publicity_Hakkinin_Niteligi\" title=\"Publicity Hakk\u0131n\u0131n Niteli\u011fi\">Publicity Hakk\u0131n\u0131n Niteli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Internet_Uzerindeki_Publicity_Hakki\" title=\"\u0130nternet \u00dczerindeki Publicity Hakk\u0131\">\u0130nternet \u00dczerindeki Publicity Hakk\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Ozet_Halkla_Iliskiler_Haklari_Ihlali_Kararini_Bir_Avukata_Birakin\" title=\"\u00d6zet: Halkla \u0130li\u015fkiler Haklar\u0131 \u0130hlali Karar\u0131n\u0131 Bir Avukata B\u0131rak\u0131n\">\u00d6zet: Halkla \u0130li\u015fkiler Haklar\u0131 \u0130hlali Karar\u0131n\u0131 Bir Avukata B\u0131rak\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/internet\/publicityrights\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakki_Nedir\"><\/span>Publicity Hakk\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publicity hakk\u0131n\u0131n hukuki bir tan\u0131m\u0131 yoktur, ancak dava s\u00fcre\u00e7leri ile bu hakk\u0131n do\u011fas\u0131 zamanla belirginle\u015fmi\u015f ve kabul g\u00f6rm\u00fc\u015ft\u00fcr.<\/p>\n\n\n\n<p>Yarg\u0131 kararlar\u0131na g\u00f6re, publicity hakk\u0131 &#8220;m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc tekel olarak kullanma hakk\u0131&#8221; olarak kabul edilir (Japon Y\u00fcksek Mahkeme Karar\u0131, 2 \u015eubat 2012 (2012), Minsh\u016b Vol. 66, No. 2, p. 89).<\/p>\n\n\n\n<p>Birka\u00e7 somut \u00f6rnek vererek a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.<\/p>\n\n\n\n<p>Televizyon reklamlar\u0131nda veya dergi kapaklar\u0131nda genellikle \u00fcnl\u00fcler veya profesyonel sporcular kullan\u0131l\u0131r. Sadece bir ki\u015fiyi g\u00f6stermek yeterliyse, reklam yapan \u015firketin \u00e7al\u0131\u015fanlar\u0131 veya derginin edit\u00f6rleri gibi ki\u015fileri kullanarak hem zaman hem de maliyetten tasarruf edilebilir. Ancak, bu t\u00fcr \u00f6rnekler pek g\u00f6r\u00fclmez. \u00c7\u00fcnk\u00fc, genel halk taraf\u0131ndan tan\u0131nmayan bir \u00e7al\u0131\u015fan yerine, \u00fcnl\u00fc bir ki\u015finin portresini veya ad\u0131n\u0131 kullanarak bir \u00fcr\u00fcn veya hizmeti tan\u0131tmak sat\u0131\u015flar\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<p>Sevdi\u011finiz bir akt\u00f6r veya sporcu taraf\u0131ndan kullan\u0131lan bir \u00fcr\u00fcn\u00fc siz de kullanmak isteyebilirsiniz, \u00fcnl\u00fc bir ki\u015fi taraf\u0131ndan \u00f6nerilen bir \u00fcr\u00fcn\u00fcn kesinlikle iyi olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu, \u00fcr\u00fcn veya hizmeti denemeye daha fazla ki\u015finin ilgi g\u00f6sterece\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p>Bu t\u00fcr bir m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fc, bir ki\u015finin \u00fcnl\u00fc olmas\u0131yla elde edilir ve bu g\u00fcc\u00fc sadece \u00fcnl\u00fc ki\u015fi kullanabilir. Ba\u015fkalar\u0131n\u0131n bu g\u00fcc\u00fc serbest\u00e7e kullanmas\u0131na izin verilmez. \u0130\u015fte bu &#8220;m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc sadece kendim kullanabilme hakk\u0131&#8221;, publicity hakk\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakki_ve_Benzer_Haklarla_Karsilastirma\"><\/span>Publicity Hakk\u0131 ve Benzer Haklarla Kar\u015f\u0131la\u015ft\u0131rma<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakki_ve_Portre_Hakki_Arasindaki_Fark\"><\/span>Publicity Hakk\u0131 ve Portre Hakk\u0131 Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publicity hakk\u0131 gibi, bir ki\u015finin g\u00f6r\u00fcn\u00fc\u015f\u00fc ile ilgili haklar aras\u0131nda, portre hakk\u0131 bulunmaktad\u0131r. Bu iki hakk\u0131n fark\u0131, &#8220;ne koruduklar\u0131&#8221;d\u0131r.<\/p>\n\n\n\n<ul>\n<li>Portre Hakk\u0131: Bir ki\u015finin gizlili\u011fi gibi ki\u015fisel \u00e7\u0131karlar\u0131 koruyan hak<\/li>\n\n\n\n<li>Publicity Hakk\u0131: Ticari ve ekonomik de\u011feri koruyan hak<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin, bir restoran i\u015fletiyorsunuz ve \u00fcnl\u00fc bir akt\u00f6r A tesad\u00fcfen restoran\u0131n\u0131za gelir. Gizlice onun foto\u011fraf\u0131n\u0131 \u00e7ekersiniz ve daha sonra &#8220;\u00dcnl\u00fc A da bizimle!&#8221; diyerek \u00e7ekti\u011finiz foto\u011fraf\u0131 SNS&#8217;e y\u00fckleyip restoran\u0131n\u0131z\u0131 tan\u0131t\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<p>Bu durumda, \u00e7ekti\u011finiz foto\u011fraf\u0131 SNS&#8217;e y\u00fcklemek, foto\u011fraf\u0131 \u00e7ekilen ki\u015finin gizlili\u011fi ile ilgili bir sorun oldu\u011fu i\u00e7in, portre hakk\u0131 sorunu olacakt\u0131r.<\/p>\n\n\n\n<p>\u00d6te yandan, &#8220;\u00dcnl\u00fc A da bizimle!&#8221; diyerek reklam yapmak ve kar elde etmek, A&#8217;n\u0131n ad\u0131 ve portresi ile m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fc gibi ticari ve ekonomik \u00e7\u0131karlarla ilgili bir sorun oldu\u011fu i\u00e7in, bu bir publicity hakk\u0131 sorunu olacakt\u0131r.<\/p>\n\n\n\n<p>Portre hakk\u0131 hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in a\u015fa\u011f\u0131daki makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/reputation\/instagram-stories-portrait-right?preview=true&amp;_thumbnail_id=20832\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Hikayeleri \u00d6zelli\u011fi ile Y\u00fcklenen Foto\u011fraflar ve Videolar ve Portre Hakk\u0131 \u0130li\u015fkisi[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakki_ve_Telif_Hakki_Arasindaki_Fark\"><\/span>Publicity Hakk\u0131 ve Telif Hakk\u0131 Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, ekonomik y\u00f6n\u00fc olan \u00f6zel haklar a\u00e7\u0131s\u0131ndan, publicity hakk\u0131 ile ortak olan bir hak olarak, telif hakk\u0131 bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Telif hakk\u0131, yarat\u0131c\u0131l\u0131\u011f\u0131n kabul edildi\u011fi &#8220;eserler&#8221; (Japon Telif Hakk\u0131 Yasas\u0131 Madde 2, Paragraf 1, Madde 1) \u00fczerinde d\u00fc\u015f\u00fcn\u00fclen bir hakt\u0131r ve eserleri \u00f6zel olarak kullanma hakk\u0131n\u0131 ifade eder.<\/p>\n\n\n\n<p>Ancak, telif hakk\u0131na sahip olan ki\u015fi, eseri yaratan &#8220;yazar&#8221; (Japon Telif Hakk\u0131 Yasas\u0131 Madde 2, Paragraf 1, Madde 2) oldu\u011fu i\u00e7in, foto\u011fraf\u0131 \u00e7ekilen ki\u015finin sahip oldu\u011fu publicity hakk\u0131 ile hak sahibi farkl\u0131 olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir etkinli\u011fin duyurusu i\u00e7in, \u00fcnl\u00fc bir sporcu B&#8217;nin model olarak kullan\u0131laca\u011f\u0131 bir posterin olu\u015fturulmas\u0131 kararla\u015ft\u0131r\u0131l\u0131r ve foto\u011fraf\u00e7\u0131 C foto\u011fraf\u0131 \u00e7eker. Burada, \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fi bu foto\u011fraf\u0131 elde eder ve kimden izin almadan derginin kapa\u011f\u0131 olarak kullan\u0131rsa, kimin hakk\u0131 sorun olur?<\/p>\n\n\n\n<p>Bu durumda, poster i\u00e7in \u00e7ekilen foto\u011frafta B bulunmaktad\u0131r ve m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fc beklendi\u011fi i\u00e7in foto\u011fraf kullan\u0131l\u0131r, bu y\u00fczden B&#8217;nin publicity hakk\u0131 sorun olabilir.<\/p>\n\n\n\n<p>Ancak, poster i\u00e7in \u00e7ekilen foto\u011fraf\u0131 yaratan ki\u015fi, foto\u011fraf\u0131 \u00e7eken C&#8217;dir, bu y\u00fczden prensip olarak telif hakk\u0131 sahibi C olur ve foto\u011fraf\u0131n izinsiz kullan\u0131m\u0131 C&#8217;nin telif hakk\u0131n\u0131 ihlal eder.<\/p>\n\n\n\n<p>Yine de, bu t\u00fcr durumlarda, posterin yarat\u0131c\u0131s\u0131 foto\u011fraf\u00e7\u0131 C mi yoksa posterin olu\u015fturulmas\u0131n\u0131 planlayan \u015firket mi oldu\u011fu konusunda, i\u015f i\u00e7in yarat\u0131lan eserlerin sorunu vard\u0131r. \u0130\u015f i\u00e7in yarat\u0131lan eserler hakk\u0131nda, ba\u015fka bir makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/requirements-works-for-hire\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130\u015f i\u00e7in Yarat\u0131lan Eserler Nedir? 4 \u015eart ve T\u00fczel Ki\u015finin Telif Hakk\u0131n\u0131 Nas\u0131l Elde Edece\u011fini A\u00e7\u0131kl\u0131yoruz[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakkinin_Sorun_Oldugu_Ornekler\"><\/span>Publicity Hakk\u0131n\u0131n Sorun Oldu\u011fu \u00d6rnekler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-2.jpg\" alt=\"\" class=\"wp-image-77099\" style=\"aspect-ratio:1.5;width:841px;height:auto\" srcset=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-2.jpg 735w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-2-300x200.jpg 300w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<p>\u0130lk olarak belirtti\u011fimiz gibi, publicity hakk\u0131, mahkeme kararlar\u0131 arac\u0131l\u0131\u011f\u0131yla do\u011fas\u0131 ve i\u00e7eri\u011fi belirlenen bir hakt\u0131r. A\u015fa\u011f\u0131da, publicity hakk\u0131 hakk\u0131nda tart\u0131\u015f\u0131lan baz\u0131 dava \u00f6rneklerini sunuyoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mark_Lester_Olayi\"><\/span>Mark Lester Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu \u00f6rnekte, o zamanlar d\u00fcnya \u00e7ap\u0131nda pop\u00fcler olan \u00e7ocuk oyuncu Mark Lester&#8217;\u0131n bir film sahnesi, film \u015firketi taraf\u0131ndan izinsiz olarak bir televizyon reklam\u0131na verildi ve reklamda Lester&#8217;\u0131n g\u00f6r\u00fcnt\u00fcs\u00fcyle birlikte &#8220;Mark Lester da \u00e7ok seviyor.&#8221; \u015feklinde bir seslendirme eklendi.<\/p>\n\n\n\n<p>Mark Lester, film \u015firketi ve reklam\u0131 \u00fcreten \u015fekerleme \u00fcreticisine kar\u015f\u0131 tazminat ve \u00f6z\u00fcr ilan\u0131 talep etti. Tokyo B\u00f6lge Mahkemesi,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Bir akt\u00f6r\u00fcn ad\u0131 veya portresinin bir \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131nda kullan\u0131lmas\u0131, akt\u00f6r\u00fcn toplumsal de\u011ferlendirmesi, \u00fcn\u00fc, izlenimi vb. \u00fczerinde, \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131, sat\u0131\u015f te\u015fviki i\u00e7in arzu edilen etkiyi elde edebilir. Bu, akt\u00f6r\u00fcn taraf\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, akt\u00f6r, kazand\u0131\u011f\u0131 \u00fcn nedeniyle, ad\u0131n\u0131 veya portresini bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda ba\u015fkalar\u0131na \u00f6zel olarak kullanma hakk\u0131na sahiptir.&#8221;<\/p>\n<cite>Tokyo B\u00f6lge Mahkemesi, 29 Haziran 1976 (Showa 51) Karar\u0131, 339 No&#8217;lu Dava, 136. Sayfa<\/cite><\/blockquote>\n\n\n\n<p>olarak, sadece film \u015firketine kar\u015f\u0131 tazminat talebini kabul etti.<\/p>\n\n\n\n<p>Bu kararda, publicity hakk\u0131 terimi kullan\u0131lmam\u0131\u015f olsa da, &#8220;bir akt\u00f6r\u00fcn ad\u0131n\u0131 veya portresini bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda ba\u015fkalar\u0131na \u00f6zel olarak kullanma hakk\u0131&#8221; kavram\u0131n\u0131n, publicity hakk\u0131 ile ayn\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bubka_Special_7_Olayi\"><\/span>Bubka Special 7 Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bu \u00f6rnekte, toplam 16 kad\u0131n sanat\u00e7\u0131n\u0131n \u00e7\u0131k\u0131\u015f \u00f6ncesi g\u00f6r\u00fcnt\u00fcleri ve sokakta y\u00fcr\u00fcrkenki halleri gibi foto\u011fraflar, &#8220;Bubka Special vol.7&#8221; dergisinde izinsiz olarak yay\u0131nland\u0131 ve derginin yay\u0131nc\u0131s\u0131na kar\u015f\u0131 tazminat talep edildi.<\/p>\n\n\n\n<p>Tokyo Y\u00fcksek Mahkemesi,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;\u00dcnl\u00fc bir sanat\u00e7\u0131n\u0131n \u00fcn\u00fc, toplumsal de\u011ferlendirmesi, tan\u0131nm\u0131\u015fl\u0131\u011f\u0131 vb. ve bunlar\u0131 ifade eden portreler vb., m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc ifade eder ve bu, izinsiz olarak kullan\u0131ld\u0131\u011f\u0131nda, gizlilik hakk\u0131 ihlali d\u0131\u015f\u0131nda ayr\u0131 bir haks\u0131z fiil olu\u015fturabilir. Bu, adillik ilkesiyle de uyumludur.&#8221;<\/p>\n<cite>Tokyo Y\u00fcksek Mahkemesi, 26 Nisan 2006 (Heisei 18) Karar\u0131, 1214 No&#8217;lu Dava, 91. Sayfa<\/cite><\/blockquote>\n\n\n\n<p>olarak, publicity hakk\u0131 benzeri bir kavrama hukuki koruma verilmesi gerekti\u011fi g\u00f6r\u00fc\u015f\u00fcn\u00fc belirtti.<\/p>\n\n\n\n<p>Bunun \u00fczerine, \u00fcnl\u00fc bir ki\u015finin \u00fcn\u00fc, toplumsal de\u011ferlendirmesi, tan\u0131nm\u0131\u015fl\u0131\u011f\u0131, portresi vb. bir yay\u0131n\u0131n sat\u0131\u015f\u0131n\u0131, te\u015fvikini ama\u00e7lay\u0131p ama\u00e7lamad\u0131\u011f\u0131, portresinin vb. kullan\u0131m\u0131n\u0131n izinsiz ticari kullan\u0131ma girip girmedi\u011fini inceleyerek publicity hakk\u0131n\u0131n ihlal edilip edilmedi\u011fini belirlemek i\u00e7in bir kriter belirtti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pink_Lady_Olayi\"><\/span>Pink Lady Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Y\u00fcksek Mahkeme&#8217;nin publicity hakk\u0131 hakk\u0131nda karar verdi\u011fi \u00f6nemli bir dava \u00f6rne\u011fi olarak, Pink Lady olay\u0131 bulunmaktad\u0131r. Bu, Pink Lady&#8217;nin dans hareketlerini kullanan bir diyet y\u00f6ntemini tan\u0131tan bir haftal\u0131k dergi makalesinde, Pink Lady&#8217;nin foto\u011fraf\u0131n\u0131n kullan\u0131lmas\u0131 nedeniyle derginin yay\u0131nc\u0131s\u0131n\u0131n tazminat talep edildi\u011fi bir durumdur.<\/p>\n\n\n\n<p>Y\u00fcksek Mahkeme,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Bir birey, ki\u015filik hakk\u0131ndan kaynaklanan bir hak olarak, bunun keyfi olarak kullan\u0131lmamas\u0131 hakk\u0131na sahiptir. Ayr\u0131ca, bir portre vb., bir \u00fcr\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131 te\u015fvik eden m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcne sahip olabilir ve bu t\u00fcr bir m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc \u00f6zel olarak kullanma hakk\u0131 (bundan sonra &#8216;publicity hakk\u0131&#8217; olarak adland\u0131r\u0131l\u0131r.) bir portre vb. kendi ticari de\u011ferine dayan\u0131r, bu nedenle yukar\u0131da belirtilen ki\u015filik hakk\u0131ndan kaynaklanan haklar\u0131n bir par\u00e7as\u0131n\u0131 olu\u015fturabilir.&#8221;<\/p>\n<cite>Y\u00fcksek Mahkeme, 2 \u015eubat 2012 (Heisei 24) Karar\u0131, 66. Cilt, 2. Say\u0131, 89. Sayfa<\/cite><\/blockquote>\n\n\n\n<p>olarak, ilk kez publicity hakk\u0131n\u0131n varl\u0131\u011f\u0131n\u0131 kabul etti. Ayr\u0131ca, ihlal karar\u0131n\u0131n kriteri olarak,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Bir portre vb. izinsiz olarak kullanma eylemi, \u2460 portreyi vb. ba\u011f\u0131ms\u0131z bir \u015fekilde bir \u00fcr\u00fcn olarak kullan\u0131r, \u2461 bir \u00fcr\u00fcn\u00fc farkl\u0131la\u015ft\u0131rmak amac\u0131yla bir portreyi vb. bir \u00fcr\u00fcne ekler, \u2462 bir portreyi vb. bir \u00fcr\u00fcn\u00fcn reklam\u0131 olarak kullan\u0131r vb., \u00f6zellikle bir portrenin vb. m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc kullanmay\u0131 ama\u00e7lar, bu durumda, publicity hakk\u0131n\u0131 ihlal eder ve haks\u0131z fiil hukuku a\u00e7\u0131s\u0131ndan yasad\u0131\u015f\u0131 olur.&#8221;<\/p>\n<cite>Y\u00fcksek Mahkeme, 2 \u015eubat 2012 (Heisei 24) Karar\u0131, 66. Cilt, 2. Say\u0131, 89. Sayfa<\/cite><\/blockquote>\n\n\n\n<p>olarak da belirtti.<\/p>\n\n\n\n<p>Ancak bu \u00f6rnekte, haftal\u0131k derginin yakla\u015f\u0131k 200 sayfas\u0131ndan, Pink Lady&#8217;nin foto\u011fraf\u0131 sadece 3 sayfada kullan\u0131lm\u0131\u015ft\u0131, makale i\u00e7eri\u011fi Pink Lady&#8217;nin tan\u0131t\u0131m\u0131 de\u011fil, bir diyet y\u00f6nteminin a\u00e7\u0131klamas\u0131 ve Pink Lady&#8217;nin \u015fark\u0131s\u0131n\u0131n dans hareketlerini taklit eden an\u0131lar\u0131 vb. tan\u0131t\u0131lan bir \u015feydi.<\/p>\n\n\n\n<p>Y\u00fcksek Mahkeme, bu durumlar\u0131 dikkate alarak, Pink Lady&#8217;nin foto\u011fraf\u0131n\u0131n sadece makale i\u00e7eri\u011fini tamamlama amac\u0131yla kullan\u0131ld\u0131\u011f\u0131na ve \u00f6zellikle bir portrenin vb. m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcn\u00fc kullanmay\u0131 ama\u00e7layan bir \u015fey olmad\u0131\u011f\u0131na karar verdi ve publicity hakk\u0131n\u0131n ihlalini kabul etmedi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gallop_Racer_Olayi\"><\/span>Gallop Racer Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bug\u00fcne kadar sundu\u011fumuz \u00f6rnekler, bir ki\u015finin publicity hakk\u0131n\u0131n sorun oldu\u011fu durumlard\u0131, ancak Gallop Racer olay\u0131, bir nesnenin (yar\u0131\u015f at\u0131) publicity hakk\u0131n\u0131n sorun oldu\u011fu bir durumdur.<\/p>\n\n\n\n<p>Yar\u0131\u015f at\u0131n\u0131n sahibi, at\u0131n\u0131n ad\u0131n\u0131 izinsiz olarak kullanan ve \u00fcretip satan oyun \u015firketine kar\u015f\u0131, publicity hakk\u0131n\u0131n ihlali gerek\u00e7esiyle oyunun \u00fcretimini ve sat\u0131\u015f\u0131n\u0131 durdurma ve tazminat talep etti.<\/p>\n\n\n\n<p>Y\u00fcksek Mahkeme, bir yar\u0131\u015f at\u0131n\u0131n ad\u0131n\u0131n vb. m\u00fc\u015fteri \u00e7ekme g\u00fcc\u00fcne sahip olmas\u0131na ra\u011fmen, yasalar vb. bir temeli olmaks\u0131z\u0131n yar\u0131\u015f at\u0131n\u0131n sahibine \u00f6zel bir kullan\u0131m hakk\u0131 vb. tan\u0131man\u0131n uygun olmad\u0131\u011f\u0131n\u0131 belirterek, bir nesnenin publicity hakk\u0131n\u0131 kabul etmedi (Y\u00fcksek Mahkeme, 13 \u015eubat 2004 (Heisei 16) Karar\u0131, 58. Cilt, 2. Say\u0131, 311. Sayfa).<\/p>\n\n\n\n<p>Bu karar\u0131n arka plan\u0131nda, bir nesnenin ad\u0131n\u0131n kullan\u0131m\u0131 vb. konusunda, ticari marka hukuku ve telif hakk\u0131 hukuku gibi fikri m\u00fclkiyet hukuku, \u00f6zel bir kullan\u0131m hakk\u0131n\u0131 belirler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakki_Uzerine_Gelecekteki_Tartismalar\"><\/span>Publicity Hakk\u0131 \u00dczerine Gelecekteki Tart\u0131\u015fmalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-3.jpg\" alt=\"\" class=\"wp-image-77100\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-3.jpg 735w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-3-300x200.jpg 300w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/01\/publicityrights-3-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Publicity_Hakkinin_Niteligi\"><\/span>Publicity Hakk\u0131n\u0131n Niteli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publicity hakk\u0131n\u0131n ticari de\u011feri korudu\u011fu i\u00e7in, bir &#8220;m\u00fclkiyet hakk\u0131&#8221; olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015ft\u00fc, ancak Y\u00fcksek Mahkeme bunun &#8220;ki\u015filik hakk\u0131ndan kaynakland\u0131\u011f\u0131n\u0131&#8221; belirtti (2012 (Heisei 24) 2 \u015eubat tarihli Y\u00fcksek Mahkeme karar\u0131).<\/p>\n\n\n\n<p>Ki\u015filik haklar\u0131ndan biri olan telif hakk\u0131 hakk\u0131nda, <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=345AC0000000048_20220617_504AC0000000068&amp;keyword=%E8%91%97%E4%BD%9C%E6%A8%A9#Mp-At_59\" target=\"_blank\" rel=\"noreferrer noopener\">Japon Telif Hakk\u0131 Kanunu Madde 59[ja]<\/a> &#8216;da, &#8220;telif hakk\u0131, yazar\u0131n m\u00fcnhas\u0131r hakk\u0131d\u0131r ve devredilemez&#8221; \u015feklinde belirtilmi\u015ftir. Bu durumu g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, ki\u015filik hakk\u0131ndan kaynaklanan publicity hakk\u0131n\u0131n da devredilemez oldu\u011fu d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=129AC0000000089_20221216_504AC0000000102&amp;keyword=%E6%B0%91%E6%B3%95#Mp-At_896\" target=\"_blank\" rel=\"noreferrer noopener\">Japon Medeni Kanunu Madde 896[ja]<\/a> &#8216;da &#8220;Miras\u00e7\u0131lar, miras\u0131n ba\u015flad\u0131\u011f\u0131 andan itibaren, miras b\u0131rakan\u0131n t\u00fcm hak ve y\u00fck\u00fcml\u00fcl\u00fcklerini devral\u0131r. Ancak, miras b\u0131rakan\u0131n m\u00fcnhas\u0131r hakk\u0131 olanlar bu kapsamda de\u011fildir&#8221; denilmekte ve ki\u015filik hakk\u0131 olan m\u00fcnhas\u0131r haklar miras yoluyla devredilemez.<\/p>\n\n\n\n<p>Bu durumda, \u00fcnl\u00fcler veya profesyonel sporcular gibi tan\u0131nm\u0131\u015f ki\u015filerin publicity haklar\u0131, ki\u015fi \u00f6ld\u00fc\u011f\u00fcnde miras\u00e7\u0131lara devredilemez. Ancak, hak sahibi olmadan, herkesin bu hakk\u0131 serbest\u00e7e kullan\u0131p kullanamayaca\u011f\u0131 sorunu ortaya \u00e7\u0131kar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Uzerindeki_Publicity_Hakki\"><\/span>\u0130nternet \u00dczerindeki Publicity Hakk\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bug\u00fcne kadar tan\u0131tt\u0131\u011f\u0131m\u0131z bir\u00e7ok olay, \u00fcnl\u00fclerin foto\u011fraflar\u0131n\u0131n bas\u0131l\u0131 medyada yay\u0131nland\u0131\u011f\u0131 durumlard\u0131, ancak gelecekte SNS veya video siteleri gibi internet \u00fczerindeki kullan\u0131m\u0131 sorun olacak.<\/p>\n\n\n\n<p>Dijital ortam, bas\u0131l\u0131 medya ile farkl\u0131d\u0131r ve genel halk\u0131n g\u00f6nderileri bile d\u00fcnya \u00e7ap\u0131nda yay\u0131labilir.<\/p>\n\n\n\n<p>Bu \u00f6zelliklerin publicity hakk\u0131n\u0131n ihlalini belirlerken nas\u0131l dikkate al\u0131naca\u011f\u0131, \u00f6nceki mahkeme kararlar\u0131na benzer dikkate al\u0131nmas\u0131 gereken hususlar ve karar \u00e7er\u00e7evesinin kullan\u0131l\u0131p kullan\u0131lmayaca\u011f\u0131 gibi konular, \u00f6nceki mahkeme kararlar\u0131na dayanarak, gelecekte de publicity hakk\u0131 hakk\u0131nda tart\u0131\u015fmalar\u0131n devam edece\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Halkla_Iliskiler_Haklari_Ihlali_Kararini_Bir_Avukata_Birakin\"><\/span>\u00d6zet: Halkla \u0130li\u015fkiler Haklar\u0131 \u0130hlali Karar\u0131n\u0131 Bir Avukata B\u0131rak\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eirketlerin \u00fcnl\u00fcler, sporcular veya influencer&#8217;lar kullanarak yapt\u0131\u011f\u0131 reklam faaliyetleri, SNS gibi reklam ara\u00e7lar\u0131n\u0131n \u00e7e\u015fitlili\u011fi ile birlikte, gelecekte daha da aktif hale gelecek ve format\u0131n\u0131 de\u011fi\u015ftirecektir.<\/p>\n\n\n\n<p>\u00d6te yandan, bu reklamlar\u0131n halkla ili\u015fkiler haklar\u0131n\u0131 ihlal edip etmedi\u011fini dikkatlice de\u011ferlendirmenin \u00f6nemi de artmaktad\u0131r. Olu\u015fturulan reklamlar\u0131n, foto\u011fraf konusunun haklar\u0131n\u0131 ihlal edip etmedi\u011fini de\u011ferlendirirken, uzman bilgisi ve deneyime sahip bir avukata dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve internet hukuku olmak \u00fczere hukukun \u00e7e\u015fitli alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk b\u00fcrosudur. Son y\u0131llarda, internet \u00fczerinde yay\u0131lan itibar zarar\u0131na yol a\u00e7an veya iftira i\u00e7eren bilgileri g\u00f6z ard\u0131 etmek ciddi zararlara yol a\u00e7abilir. B\u00fcromuz, itibar zarar\u0131na ve alevlenme \u00f6nlemlerine y\u00f6nelik \u00e7\u00f6z\u00fcm sa\u011flama hizmetleri sunmaktad\u0131r. A\u015fa\u011f\u0131daki makalede detaylar\u0131 belirtiyoruz.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun hizmet alanlar\u0131: <a href=\"https:\/\/monolith.law\/practices\/reputation\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130tibar Zarar\u0131na Kar\u015f\u0131 \u00d6nlemler[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Her birey, ki\u015fisel \u00f6zel ya\u015fam\u0131ndaki \u00f6zg\u00fcrl\u00fckleri \u00e7er\u00e7evesinde, keyfi olarak kendi g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fcn veya duru\u015funun foto\u011fraflanmamas\u0131 ya da \u00e7ekilen portre foto\u011fraflar\u0131n\u0131n yay\u0131nlanmamas\u0131 gibi ki\u015filik haklar\u0131 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":77098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61123"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61123"}],"version-history":[{"count":4,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61123\/revisions"}],"predecessor-version":[{"id":77101,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61123\/revisions\/77101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/77098"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}