{"id":61134,"date":"2023-12-04T11:16:40","date_gmt":"2023-12-04T02:16:40","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61134"},"modified":"2024-03-19T15:36:31","modified_gmt":"2024-03-19T06:36:31","slug":"mlm-pyramid-scheme-explanation","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation","title":{"rendered":"A\u011f \u0130\u015fleri Yasal m\u0131? '\u00c7ok Katmanl\u0131 Pazarlama' ve 'Piramit Sat\u0131\u015f'\u0131n Hukuki Sorunlar\u0131 A\u00e7\u0131klan\u0131yor"},"content":{"rendered":"\n<p>Yak\u0131n birinden &#8220;kolayca para kazanabilirsin&#8221;, &#8220;kesinlikle kar edersin&#8221; gibi teklifler al\u0131p, s\u00f6zle\u015fme imzalad\u0131ktan ve bor\u00e7 alarak \u00f6deme yapt\u0131ktan sonra asl\u0131nda kar etmedi\u011finizi ve sadece borcunuzun kald\u0131\u011f\u0131n\u0131 duyan haberler olmu\u015ftur diye d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n\n\n\n<p>Bu, a\u011f pazarlamas\u0131n\u0131n k\u00f6t\u00fcye kullan\u0131ld\u0131\u011f\u0131 bir durumdur, ancak yasalar\u0131 uygulayarak yasal olarak faaliyet g\u00f6steren bir\u00e7ok \u015firketin de var oldu\u011fu bir ger\u00e7ektir.<\/p>\n\n\n\n<p>Bu sefer, &#8220;a\u011f pazarlamas\u0131&#8221;n\u0131n hukuki tan\u0131m\u0131, yasaklanan eylemler ve benzer terimler olan &#8220;zincirleme sat\u0131\u015f&#8221; ve &#8220;sonsuz zincir semineri&#8221;nin anlamlar\u0131 ve farkl\u0131l\u0131klar\u0131 hakk\u0131nda a\u00e7\u0131k\u00e7a a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Ag_Isletmeciligi_Nedir\" title=\"A\u011f \u0130\u015fletmecili\u011fi Nedir?\">A\u011f \u0130\u015fletmecili\u011fi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Zincir_Satis_Nedir_TanimKosullar\" title=\"Zincir Sat\u0131\u015f Nedir (Tan\u0131m\/Ko\u015fullar)\">Zincir Sat\u0131\u015f Nedir (Tan\u0131m\/Ko\u015fullar)<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Zincir_Satis_Islemlerine_Yonelik_Duzenlemeler\" title=\"Zincir Sat\u0131\u015f \u0130\u015flemlerine Y\u00f6nelik D\u00fczenlemeler\">Zincir Sat\u0131\u015f \u0130\u015flemlerine Y\u00f6nelik D\u00fczenlemeler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Ad_Soyad_vb_Aciklama_Yukumlulugu_Madde_33-2\" title=\"Ad, Soyad vb. A\u00e7\u0131klama Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 33-2)\">Ad, Soyad vb. A\u00e7\u0131klama Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 33-2)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Reklam_Yaparken_Gosterme_Yukumlulugu_Madde_35\" title=\"Reklam Yaparken G\u00f6sterme Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 35)\">Reklam Yaparken G\u00f6sterme Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 35)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Yazili_Teslim_Yukumlulugu_Madde_37\" title=\"Yaz\u0131l\u0131 Teslim Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 37)\">Yaz\u0131l\u0131 Teslim Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 37)<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Sonsuz_Zincirli_Konferanslar_Tanim_ve_Gereklilikler\" title=\"Sonsuz Zincirli Konferanslar (Tan\u0131m ve Gereklilikler)\">Sonsuz Zincirli Konferanslar (Tan\u0131m ve Gereklilikler)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Iki_Taraf_Arasindaki_Fark\" title=\"\u0130ki Taraf Aras\u0131ndaki Fark\">\u0130ki Taraf Aras\u0131ndaki Fark<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Zincir_Satis_Islemleri_Hangi_Durumlarda_Yasal_Olmaktan_Cikar\" title=\"Zincir Sat\u0131\u015f \u0130\u015flemleri Hangi Durumlarda Yasal Olmaktan \u00c7\u0131kar?\">Zincir Sat\u0131\u015f \u0130\u015flemleri Hangi Durumlarda Yasal Olmaktan \u00c7\u0131kar?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Yasaklanan_Eylemler_Madde_34\" title=\"Yasaklanan Eylemler (Madde 34)\">Yasaklanan Eylemler (Madde 34)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Abartili_Reklamin_Yasaklanmasi_Madde_36\" title=\"Abart\u0131l\u0131 Reklam\u0131n Yasaklanmas\u0131 (Madde 36)\">Abart\u0131l\u0131 Reklam\u0131n Yasaklanmas\u0131 (Madde 36)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Onay_Alinmamis_Kisilere_Elektronik_Posta_Reklami_Gonderilmesinin_Yasaklanmasi_Madde_36-3\" title=\"Onay Al\u0131nmam\u0131\u015f Ki\u015filere Elektronik Posta Reklam\u0131 G\u00f6nderilmesinin Yasaklanmas\u0131 (Madde 36-3)\">Onay Al\u0131nmam\u0131\u015f Ki\u015filere Elektronik Posta Reklam\u0131 G\u00f6nderilmesinin Yasaklanmas\u0131 (Madde 36-3)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/mlm-pyramid-scheme-explanation\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ag_Isletmeciligi_Nedir\"><\/span>A\u011f \u0130\u015fletmecili\u011fi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/04\/netbusiness-chain-referral2.jpg\" alt=\"\" class=\"wp-image-44313\" \/><\/figure><\/div>\n\n\n<p>&#8220;A\u011f \u0130\u015fletmecili\u011fi&#8221; genellikle a\u015fa\u011f\u0131daki iki anlamda kullan\u0131l\u0131r:<\/p>\n\n\n\n<p>A Zincirleme sat\u0131\u015f i\u015flemi olarak adland\u0131r\u0131lan i\u015f modeli<\/p>\n\n\n\n<p>B \u0130nternet gibi a\u011flar\u0131 kullanarak i\u015f yapma<\/p>\n\n\n\n<p>B hakk\u0131nda konu\u015facak olursak, Amazon gibi &#8220;internet ma\u011fazalar\u0131&#8221;, Yahoo Auctions gibi &#8220;internet a\u00e7\u0131k art\u0131rmalar\u0131&#8221;, &#8220;bulut hizmetleri&#8221; ve bloglar veya YouTube \u00fczerinden yap\u0131lan reklam i\u015fleri gibi \u00e7e\u015fitli i\u015f modelleri, hayat\u0131m\u0131za derinden n\u00fcfuz etmi\u015f durumdad\u0131r.<\/p>\n\n\n\n<p>A&#8217;daki &#8220;zincirleme sat\u0131\u015f i\u015flemi&#8221;, bireyleri sat\u0131\u015f temsilcisi olarak \u00e7ekmek ve daha sonra bu bireylerin ba\u015fka sat\u0131\u015f temsilcilerini \u00e7ekmesini sa\u011flamak \u015feklinde, sat\u0131\u015f organizasyonunu piramit \u015feklinde geni\u015fleten bir ticaret i\u015flemidir. Bu, &#8220;\u00c7ok Seviyeli Pazarlama (MLM)&#8221;, &#8220;\u00c7oklu Sat\u0131\u015f Y\u00f6ntemi&#8221;, &#8220;A\u011f \u0130\u015fletmecili\u011fi&#8221; olarak da adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>A\u011f i\u015fletmecili\u011finde, insanlar aras\u0131ndaki a\u011f\u0131 kullanarak, temelde reklam ve ma\u011fazalara ba\u011f\u0131ml\u0131 olmadan sat\u0131\u015f maliyetlerini b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azaltabilirsiniz. Bu, kazan\u0131lan kar\u0131n sat\u0131\u015f temsilcilerine \u00f6deme veya \u00fcr\u00fcn geli\u015ftirme maliyetlerine da\u011f\u0131t\u0131lmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lar.<\/p>\n\n\n\n<p>Ayr\u0131ca, kendinizin \u00e7ekti\u011fi sat\u0131\u015f temsilcileri sat\u0131\u015f yaparsa, bu sat\u0131\u015flar\u0131n bir k\u0131sm\u0131 size da\u011f\u0131t\u0131l\u0131r. Bu nedenle, \u00e7ekti\u011finiz sat\u0131\u015f temsilcileri, yani sizin alt\u0131n\u0131zdaki sat\u0131\u015f temsilcilerinin say\u0131s\u0131 artt\u0131k\u00e7a, kazanc\u0131n\u0131z da artar.<\/p>\n\n\n\n<p>A\u011f i\u015fletmecili\u011fi ile d\u00fcnya \u00e7ap\u0131nda faaliyet g\u00f6steren \u015firketler aras\u0131nda Amway, Natura Cosmeticos, Herbalife, Avon Products gibi isimler bilinirken, Japonya&#8217;da ise Pola Cosmetics, Menard, Noevir gibi \u015firketler bulunmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zincir_Satis_Nedir_TanimKosullar\"><\/span>Zincir Sat\u0131\u015f Nedir (Tan\u0131m\/Ko\u015fullar)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Belirli \u0130\u015flem Kanunu (Japonca: \u7279\u5b9a\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u6cd5\u5f8b) a\u011f\u0131 i\u015flerini &#8220;zincir sat\u0131\u015f i\u015flemleri&#8221; olarak tan\u0131mlar ve a\u015fa\u011f\u0131daki gibi d\u00fczenler:<\/p>\n\n\n\n<ul>\n<li>Mal sat\u0131\u015f\u0131 (veya hizmet sunumu vb.) i\u015fi olup<\/li>\n\n\n\n<li>Yeniden sat\u0131\u015f, taahh\u00fct sat\u0131\u015f\u0131 veya sat\u0131\u015f arac\u0131l\u0131\u011f\u0131 (veya hizmet sunumu veya arac\u0131l\u0131\u011f\u0131) yapan bir ki\u015fi<\/li>\n\n\n\n<li>Belirli bir kar elde edilece\u011fi vaadiyle \u00e7ekerek<\/li>\n\n\n\n<li>Belirli bir y\u00fck\u00fcml\u00fcl\u00fck i\u00e7eren i\u015flem (i\u015flem ko\u015fullar\u0131n\u0131n de\u011fi\u015ftirilmesi dahil) yapar<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, T\u00fcketici Ajans\u0131, zincir sat\u0131\u015f i\u015flemlerinin somut \u00f6rneklerini a\u015fa\u011f\u0131daki gibi a\u00e7\u0131klamaktad\u0131r:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Bu kul\u00fcbe \u00fcye olursan\u0131z, \u00fcr\u00fcnleri sat\u0131\u015f fiyat\u0131n\u0131n %30 indirimli alabilirsiniz, bu y\u00fczden ba\u015fkalar\u0131n\u0131 \u00e7ekip onlara satarsan\u0131z kar edersiniz&#8221; veya &#8220;Ba\u015fkalar\u0131n\u0131 \u00e7ekip \u00fcye yaparsan\u0131z 10.000 yen (belirli bir kar) al\u0131rs\u0131n\u0131z&#8221; gibi ifadelerle insanlar\u0131 \u00e7ekip, 1 yen veya daha fazla bir y\u00fck\u00fcml\u00fcl\u00fck i\u00e7eren i\u015flem yaparsan\u0131z, bu &#8220;zincir sat\u0131\u015f i\u015flemi&#8221;ne girer.<\/p>\n\n\n\n<p>Ger\u00e7ekte, daha karma\u015f\u0131k ve \u00e7e\u015fitli s\u00f6zle\u015fme bi\u00e7imlerini alan bir\u00e7ok durum vard\u0131r, ancak \u00fcyelik \u00fccreti, teminat, \u00f6rnek \u00fcr\u00fcn, \u00fcr\u00fcn vb. ad\u0131 alt\u0131nda, i\u015flem yapmak i\u00e7in herhangi bir mali y\u00fck\u00fcml\u00fcl\u00fck i\u00e7eren her \u015fey &#8220;zincir sat\u0131\u015f i\u015flemi&#8221;ne girer.<\/p>\n\n\n\n<p>(Kaynak: <a href=\"https:\/\/www.no-trouble.caa.go.jp\/what\/multilevelmarketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00fcketici Ajans\u0131 Belirli \u0130\u015flem Rehberi[ja]<\/a>)<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zincir_Satis_Islemlerine_Yonelik_Duzenlemeler\"><\/span>Zincir Sat\u0131\u015f \u0130\u015flemlerine Y\u00f6nelik D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli \u0130\u015flem Kanunu, t\u00fcketicilerin g\u00fcvenli\u011fini korumak i\u00e7in, zincir sat\u0131\u015f i\u015flemleri yapan ki\u015filere a\u015fa\u011f\u0131daki y\u00fck\u00fcml\u00fcl\u00fckleri getirir:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ad_Soyad_vb_Aciklama_Yukumlulugu_Madde_33-2\"><\/span>Ad, Soyad vb. A\u00e7\u0131klama Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 33-2)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemi yaparken, t\u00fcketicilere a\u015fa\u011f\u0131daki bilgileri \u00f6nceden bildirmeniz gerekmektedir:<\/p>\n\n\n\n<ul>\n<li>Denetleyici (zincir sat\u0131\u015f i\u015fini ger\u00e7ekten kontrol eden ki\u015fi) veya t\u00fcketiciye ger\u00e7ekten \u00e7ekim yapan ki\u015fi (denetleyici dahil) ad\u0131 (unvan\u0131)<\/li>\n\n\n\n<li>Para vb. y\u00fck\u00fcml\u00fcl\u00fck i\u00e7eren bir i\u015flemi s\u00f6zle\u015fme yapmak i\u00e7in \u00e7ekme amac\u0131 oldu\u011fu<\/li>\n\n\n\n<li>\u00c7ekimle ilgili \u00fcr\u00fcn veya hizmet t\u00fcr\u00fc<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Yaparken_Gosterme_Yukumlulugu_Madde_35\"><\/span>Reklam Yaparken G\u00f6sterme Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 35)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemi hakk\u0131nda reklam yaparken, a\u015fa\u011f\u0131daki bilgileri g\u00f6stermeniz gerekmektedir:<\/p>\n\n\n\n<ul>\n<li>\u00dcr\u00fcn (hizmet) t\u00fcr\u00fc<\/li>\n\n\n\n<li>\u0130\u015flemle ilgili t\u00fcketici y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc hakk\u0131nda bilgi<\/li>\n\n\n\n<li>Ba\u015fkalar\u0131n\u0131n \u00e7ekiminden elde edilen \u00f6d\u00fcl hakk\u0131nda reklam yaparken, hesaplama y\u00f6ntemi<\/li>\n\n\n\n<li>Denetleyici vb. ad\u0131 (unvan\u0131), adresi, telefon numaras\u0131<\/li>\n\n\n\n<li>Denetleyici vb. bir t\u00fczel ki\u015fi olup, elektronik bilgi i\u015flem organizasyonunu kullanarak reklam yaparsa, ilgili denetleyici vb. temsilcisi veya zincir sat\u0131\u015f i\u015fi hakk\u0131nda i\u015f sorumlusu ad\u0131<\/li>\n\n\n\n<li>\u00dcr\u00fcn ad\u0131<\/li>\n\n\n\n<li>E-posta ile ticari reklam g\u00f6nderirken, denetleyici vb. e-posta adresi<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yazili_Teslim_Yukumlulugu_Madde_37\"><\/span>Yaz\u0131l\u0131 Teslim Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc (Madde 37)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemi yapan bir ki\u015fi, zincir sat\u0131\u015f i\u015flemi hakk\u0131nda bir s\u00f6zle\u015fme yaparken, a\u015fa\u011f\u0131daki iki t\u00fcr belgeyi t\u00fcketiciye vermelidir:<\/p>\n\n\n\n<ul>\n<li>S\u00f6zle\u015fme \u00f6ncesi: \u00d6zet belge (ilgili zincir sat\u0131\u015f i\u015finin \u00f6zetini i\u00e7eren belge)<\/li>\n\n\n\n<li>S\u00f6zle\u015fme sonras\u0131: S\u00f6zle\u015fme belgesi (s\u00f6zle\u015fme i\u00e7eri\u011fini a\u00e7\u0131k\u00e7a belirten belge)<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, s\u00f6zle\u015fme belgesinde, &#8220;So\u011fuma S\u00fcresi (s\u00f6zle\u015fmenin feshi)&#8221; hakk\u0131nda k\u0131rm\u0131z\u0131 bir \u00e7er\u00e7eve i\u00e7inde k\u0131rm\u0131z\u0131 harflerle yaz\u0131lmal\u0131 ve yaz\u0131 boyutunun en az 8 nokta olmas\u0131 gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonsuz_Zincirli_Konferanslar_Tanim_ve_Gereklilikler\"><\/span>Sonsuz Zincirli Konferanslar (Tan\u0131m ve Gereklilikler)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp:block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/04\/netbusiness-chain-referral3.jpg\" alt=\"\" class=\"wp-image-44314\" \/><\/figure><\/div>\n\n\n\n<p>Zincirleme sat\u0131\u015f i\u015flemleri ile s\u0131k\u00e7a kar\u0131\u015ft\u0131r\u0131lan bir konsept olan &#8220;Sonsuz Zincirli Konferanslar (s\u00f6zde Fare Konferanslar\u0131)&#8221; vard\u0131r. &#8220;Sonsuz Zincirli Konferanslar\u0131n \u00d6nlenmesi Hakk\u0131nda Japon Kanunu&#8221;na g\u00f6re a\u015fa\u011f\u0131daki \u015fekilde tan\u0131mlanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n<ul>\n<li>\u00dcyelerin sonsuz bir \u015fekilde artaca\u011f\u0131 varsay\u0131m\u0131na dayanarak para veya mal veren kat\u0131l\u0131mc\u0131lar<\/li>\n\n\n\n<li>\u00d6nceden kat\u0131lanlar\u0131 \u00f6ncelikli, bu ki\u015filere zincirleme olarak a\u015famal\u0131 olarak 2 kat veya daha fazla artan sonraki kat\u0131l\u0131mc\u0131lar\u0131 sonraki s\u0131ralamada<\/li>\n\n\n\n<li>\u00d6ncelikli ki\u015filerin, sonraki s\u0131radaki ki\u015filerin verdi\u011fi para veya maldan, kendi verdikleri paran\u0131n veya mal\u0131n miktar\u0131n\u0131 veya say\u0131s\u0131n\u0131 a\u015fan bir miktar\u0131 alacaklar\u0131 bir &#8220;para veya mal da\u011f\u0131t\u0131m organizasyonu&#8221; d\u00fczenlemesi<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin, \u00f6nceden Sonsuz Zincirli Konferansa kat\u0131lan bir ki\u015fi, iki sonraki s\u0131radaki ki\u015fiyi kat\u0131l\u0131ma davet eder ve bu iki ki\u015fi de ayn\u0131 \u015fekilde iki sonraki s\u0131radaki ki\u015fiyi kat\u0131l\u0131ma davet eder. Bu y\u00f6ntem tekrarlanarak kat\u0131l\u0131mc\u0131 say\u0131s\u0131 s\u00fcrekli art\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>Daha sonra, \u00f6ncelikli ki\u015filer belirli bir noktada belirlenen para veya mal\u0131 al\u0131r ve organizasyondan ayr\u0131l\u0131r. Sonraki s\u0131radaki ki\u015filer de ayn\u0131 \u015fekilde belirli bir noktada belirlenen para veya mal\u0131 al\u0131r ve s\u0131ras\u0131yla organizasyondan ayr\u0131l\u0131r.<\/p>\n\n\n\n<p>Yukar\u0131daki \u00f6rnekte herhangi bir sorun olmad\u0131\u011f\u0131 g\u00f6r\u00fcnebilir, ancak Sonsuz Zincirli Konferanslar, kat\u0131l\u0131mc\u0131lar\u0131n sonsuz bir \u015fekilde artaca\u011f\u0131 varsay\u0131m\u0131na dayan\u0131r ve sonraki s\u0131radaki ki\u015filerin elde edilmesi belirli bir noktada t\u0131kanacak ve iflas edece\u011fi a\u00e7\u0131kt\u0131r. Bu nedenle, bu durum yasalarla yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iki_Taraf_Arasindaki_Fark\"><\/span>\u0130ki Taraf Aras\u0131ndaki Fark<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u011f pazarlamas\u0131 (Network Business) ile sonsuz zincir seminerleri (Piramit \u015eema) aras\u0131ndaki fark, tan\u0131mlar\u0131ndan a\u00e7\u0131k\u00e7a ayr\u0131labilir.<\/p>\n\n\n\n<ul>\n<li>A\u011f Pazarlamas\u0131: \u00dcr\u00fcn sat\u0131\u015f\u0131 (veya hizmet sunumu vb.) yapan bir i\u015fletme<\/li>\n\n\n\n<li>Piramit \u015eema: Kar pay\u0131 da\u011f\u0131tan bir organizasyon<\/li>\n<\/ul>\n\n\n\n<p>Yani, \u00fcr\u00fcn sat\u0131\u015f\u0131 veya hizmet sunumu gibi ticari faaliyetler arac\u0131l\u0131\u011f\u0131yla kazan\u00e7 elde edip da\u011f\u0131tan &#8220;A\u011f Pazarlamas\u0131&#8221;, sadece \u00fcyelik \u00fccreti gibi isimlerle kazan\u00e7 elde edip da\u011f\u0131tan &#8220;Piramit \u015eema&#8221; olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zincir_Satis_Islemleri_Hangi_Durumlarda_Yasal_Olmaktan_Cikar\"><\/span>Zincir Sat\u0131\u015f \u0130\u015flemleri Hangi Durumlarda Yasal Olmaktan \u00c7\u0131kar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemlerinin yasa d\u0131\u015f\u0131 hale geldi\u011fi durumlar, daha \u00f6nce bahsetti\u011fimiz &#8220;Zincir Sat\u0131\u015f \u0130\u015flemlerine Y\u00f6nelik D\u00fczenlemeler&#8221;de belirtti\u011fimiz, \u2460 ad gibi bilgilerin a\u00e7\u0131k\u00e7a belirtilme zorunlulu\u011fu, \u2461 reklam yaparken g\u00f6sterme zorunlulu\u011fu, \u2462 yaz\u0131l\u0131 belge verme zorunlulu\u011funu ihlal etti\u011finiz durumlar d\u0131\u015f\u0131nda, Belirli Ticari \u0130\u015flemler Yasas\u0131&#8217;nda yasaklanan a\u015fa\u011f\u0131daki eylemleri ger\u00e7ekle\u015ftirdi\u011finizde olu\u015fur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yasaklanan_Eylemler_Madde_34\"><\/span>Yasaklanan Eylemler (Madde 34)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemleri ger\u00e7ekle\u015ftiren bir ki\u015fi, teklifte bulunurken a\u015fa\u011f\u0131daki eylemler yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ol type=\"1\">\n<li>Teklif s\u0131ras\u0131nda veya s\u00f6zle\u015fme imzaland\u0131ktan sonra, s\u00f6zle\u015fmenin feshini engellemek i\u00e7in, \u00fcr\u00fcn\u00fcn kalitesi, performans\u0131 vb., belirli bir fayda, belirli bir y\u00fck, s\u00f6zle\u015fme feshi ko\u015fullar\u0131, di\u011fer \u00f6nemli konular hakk\u0131nda ger\u00e7e\u011fi s\u00f6ylememek veya ger\u00e7e\u011fe ayk\u0131r\u0131 bir \u015fey s\u00f6ylemek.<\/li>\n\n\n\n<li>Teklif s\u0131ras\u0131nda veya s\u00f6zle\u015fme imzaland\u0131ktan sonra, s\u00f6zle\u015fmenin feshini engellemek i\u00e7in, kar\u015f\u0131 taraf\u0131 tehdit ederek kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olmak.<\/li>\n\n\n\n<li>Teklif amac\u0131n\u0131 belirtmeyen bir \u00e7ekim y\u00f6ntemi (s\u00f6zde yakalama sat\u0131\u015flar\u0131 veya randevu sat\u0131\u015flar\u0131 gibi y\u00f6ntemler) ile \u00e7ekilen t\u00fcketicilere, halk\u0131n giri\u015f \u00e7\u0131k\u0131\u015f yapt\u0131\u011f\u0131 yerler d\u0131\u015f\u0131nda, belirli bir y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc i\u00e7eren i\u015flemler hakk\u0131nda s\u00f6zle\u015fme yapma teklifinde bulunmak.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Abartili_Reklamin_Yasaklanmasi_Madde_36\"><\/span>Abart\u0131l\u0131 Reklam\u0131n Yasaklanmas\u0131 (Madde 36)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Zincir sat\u0131\u015f i\u015flemleri hakk\u0131nda reklam yaparken &#8220;ger\u00e7e\u011fe b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayk\u0131r\u0131 g\u00f6sterim&#8221; veya &#8220;ger\u00e7ek olan\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde \u00fcst\u00fcn veya avantajl\u0131 oldu\u011funu insanlar\u0131 yan\u0131ltacak \u015fekilde g\u00f6sterme&#8221; gibi eylemler yapmak.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onay_Alinmamis_Kisilere_Elektronik_Posta_Reklami_Gonderilmesinin_Yasaklanmasi_Madde_36-3\"><\/span>Onay Al\u0131nmam\u0131\u015f Ki\u015filere Elektronik Posta Reklam\u0131 G\u00f6nderilmesinin Yasaklanmas\u0131 (Madde 36-3)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli Ticari \u0130\u015flemler Yasas\u0131, e-posta g\u00f6nderimini onaylamayan t\u00fcketicilere zincir sat\u0131\u015f i\u015flemleri e-posta reklam\u0131 g\u00f6nderilmesini yasaklar, ancak a\u015fa\u011f\u0131daki durumlar d\u00fczenleme d\u0131\u015f\u0131d\u0131r.<\/p>\n\n\n\n<ul>\n<li>&#8220;S\u00f6zle\u015fmenin Yap\u0131lmas\u0131&#8221;, &#8220;Sipari\u015f Onay\u0131&#8221;, &#8220;G\u00f6nderim Bildirimi&#8221; gibi reklamlar<\/li>\n\n\n\n<li>B\u00fcltenlere eklenen reklamlar<\/li>\n\n\n\n<li>\u00dccretsiz e-postalara eklenen reklamlar<\/li>\n<\/ul>\n\n\n\n<p>\u0130nternet ma\u011fazalar\u0131 hakk\u0131ndaki Belirli Ticari \u0130\u015flemler Yasas\u0131 h\u00fck\u00fcmlerini daha ayr\u0131nt\u0131l\u0131 \u00f6\u011frenmek isteyenler, a\u015fa\u011f\u0131daki makalede detayl\u0131 olarak anlat\u0131lm\u0131\u015ft\u0131r, bu makale ile birlikte g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/onlineshop-act-on-specified-commercial-transactions\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/onlineshop-act-on-specified-commercial-transactions[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/04\/netbusiness-chain-referral4.jpg\" alt=\"\" class=\"wp-image-44315\" \/><\/figure><\/div>\n\n\n<p>A\u011f i\u015fi kendi ba\u015f\u0131na, saadet zinciri gibi \u015feylerden farkl\u0131 olarak yasal bir i\u015f olsa da, k\u00f6t\u00fc niyetli i\u015fletmeler taraf\u0131ndan t\u00fcketici ma\u011fduriyeti son bulmamaktad\u0131r.<\/p>\n\n\n\n<p>Bu nedenle, yasad\u0131\u015f\u0131 eylemler ger\u00e7ekle\u015ftiren veya ger\u00e7ekle\u015ftirme riski olan i\u015fletmelere kar\u015f\u0131 durdurma talepleri kabul edilirken, ihlal edenlere i\u015f d\u00fczeltme talimatlar\u0131, i\u015f durdurma emirleri, i\u015f yasa\u011f\u0131 emirleri gibi idari yapt\u0131r\u0131mlar ve cezalar uygulanmaktad\u0131r.<\/p>\n\n\n\n<p>Zincirleme sat\u0131\u015f i\u015flemlerini i\u015f olarak y\u00fcr\u00fctenler i\u00e7in, yasalarla belirlenen d\u00fczenlemelere ve yasaklara ayk\u0131r\u0131 olmamak \u00f6nemlidir, bu nedenle kendi ba\u015f\u0131n\u0131za karar vermek yerine, uzman bilgi ve deneyime sahip bir avukata \u00f6nceden dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle internet olmak \u00fczere IT ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. A\u011f i\u015fletmeleri etraf\u0131nda ya\u015fanan sorunlar b\u00fcy\u00fck bir problem haline gelmi\u015ftir ve hukuki kontrol\u00fcn gereklili\u011fi giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya ba\u015flatmay\u0131 planlad\u0131\u011f\u0131n\u0131z i\u015fletmelerle ilgili hukuki riskleri analiz eder ve i\u015fletmeyi durdurmadan m\u00fcmk\u00fcn oldu\u011funca yasalla\u015ft\u0131rmay\u0131 hedefler. Detaylar\u0131 a\u015fa\u011f\u0131daki makalede belirttik.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yak\u0131n birinden &#8220;kolayca para kazanabilirsin&#8221;, &#8220;kesinlikle kar edersin&#8221; gibi teklifler al\u0131p, s\u00f6zle\u015fme imzalad\u0131ktan ve bor\u00e7 alarak \u00f6deme yapt\u0131ktan sonra asl\u0131nda kar etmedi\u011finizi  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64648,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61134"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61134"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61134\/revisions"}],"predecessor-version":[{"id":64649,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61134\/revisions\/64649"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64648"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}