{"id":61151,"date":"2023-12-04T11:16:40","date_gmt":"2023-12-04T02:16:40","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61151"},"modified":"2024-03-20T00:15:04","modified_gmt":"2024-03-19T15:15:04","slug":"esthetic-salons-pharma-ad-rules","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules","title":{"rendered":"Estetik Salonlar\u0131n\u0131n Dikkat Etmesi Gereken Japon \u0130la\u00e7 Makinesi Yasas\u0131'ndaki Reklam D\u00fczenlemeleri Nelerdir?"},"content":{"rendered":"\n<p>Estetik salonlar\u0131n\u0131n m\u00fc\u015fteri \u00e7ekme konusunda \u00f6nemli bir arac\u0131 olan reklamlar. Her salon, m\u00fcmk\u00fcn oldu\u011funca kendi \u00f6zelliklerini vurgulayan reklamlar yay\u0131nlamak ister.<\/p>\n\n\n\n<p>Ancak, estetik salonlar\u0131n\u0131n reklamlar\u0131, ba\u015fta Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 (&#8216;Japanese Pharmaceuticals and Medical Devices Act&#8217;) olmak \u00fczere bir\u00e7ok yasa taraf\u0131ndan d\u00fczenlenmektedir. Yasal ve g\u00fcvenilir reklamlar olu\u015fturmak i\u00e7in, bu d\u00fczenlemeleri do\u011fru bir \u015fekilde anlamak gereklidir.<\/p>\n\n\n\n<p>Bu yaz\u0131da, estetik salonlar\u0131n\u0131n dikkat etmesi gereken reklam ifadeleri hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir \u015fekilde a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Ilac_Makinesi_Yasasi_Nedir\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131 Nedir?\">\u0130la\u00e7 Makinesi Yasas\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Estetik_Salonlarinin_Dikkat_Etmesi_Gereken_Japon_Ilac_Kanunu%E2%80%99nun_Japanese_Pharmaceutical_Affairs_Law_Reklam_Duzenlemeleri\" title=\"Estetik Salonlar\u0131n\u0131n Dikkat Etmesi Gereken Japon \u0130la\u00e7 Kanunu&#8217;nun (Japanese Pharmaceutical Affairs Law) Reklam D\u00fczenlemeleri\">Estetik Salonlar\u0131n\u0131n Dikkat Etmesi Gereken Japon \u0130la\u00e7 Kanunu&#8217;nun (Japanese Pharmaceutical Affairs Law) Reklam D\u00fczenlemeleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Yaniltici_ve_Abartili_Reklamlarin_Yasaklanmasi_Japon_Ilac_Kanunu%E2%80%99nun_66_Maddesi_1_Fikrasi\" title=\"Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 66. Maddesi 1. F\u0131kras\u0131)\">Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 66. Maddesi 1. F\u0131kras\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Onaylanmamis_Ilaclar_vb_Hakkinda_Reklam_Yapmanin_Yasaklanmasi_Japon_Ilac_Kanunu%E2%80%99nun_68_Maddesi\" title=\"Onaylanmam\u0131\u015f \u0130la\u00e7lar vb. Hakk\u0131nda Reklam Yapman\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 68. Maddesi)\">Onaylanmam\u0131\u015f \u0130la\u00e7lar vb. Hakk\u0131nda Reklam Yapman\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 68. Maddesi)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Ilac_ve_Tibbi_Cihaz_Yasasi%E2%80%99na_Gore_Guzellik_ve_Tibbi_Cihazlarin_Farki\" title=\"\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na G\u00f6re G\u00fczellik ve T\u0131bbi Cihazlar\u0131n Fark\u0131\">\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na G\u00f6re G\u00fczellik ve T\u0131bbi Cihazlar\u0131n Fark\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Odul_Gosterim_Yasasi%E2%80%99nda_Estetik_Reklam_Ifadelerinin_Duzenlenmesi\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda Estetik Reklam \u0130fadelerinin D\u00fczenlenmesi\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda Estetik Reklam \u0130fadelerinin D\u00fczenlenmesi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Mukemmellik_Yanilgisi\" title=\"M\u00fckemmellik Yan\u0131lg\u0131s\u0131\">M\u00fckemmellik Yan\u0131lg\u0131s\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Avantaj_Yanilgisi\" title=\"Avantaj Yan\u0131lg\u0131s\u0131\">Avantaj Yan\u0131lg\u0131s\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Estetik_Reklamlarinin_Ifade_Duzenlemeleri_Hakkinda_Japon_Doktorlar_Yasasi\" title=\"Estetik Reklamlar\u0131n\u0131n \u0130fade D\u00fczenlemeleri Hakk\u0131nda Japon Doktorlar Yasas\u0131\">Estetik Reklamlar\u0131n\u0131n \u0130fade D\u00fczenlemeleri Hakk\u0131nda Japon Doktorlar Yasas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Ozet_Eger_Estetik_Salonunun_Reklam_Ifadelerinde_Kararsiz_Kaldiysaniz_Bir_Avukata_Basvurun\" title=\"\u00d6zet: E\u011fer Estetik Salonunun Reklam \u0130fadelerinde Karars\u0131z Kald\u0131ysan\u0131z Bir Avukata Ba\u015fvurun\">\u00d6zet: E\u011fer Estetik Salonunun Reklam \u0130fadelerinde Karars\u0131z Kald\u0131ysan\u0131z Bir Avukata Ba\u015fvurun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/esthetic-salons-pharma-ad-rules\/#Ofisimiz_Tarafindan_Alinan_Onlemler\" title=\"Ofisimiz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">Ofisimiz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi_Nedir\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131, sa\u011fl\u0131k ve hijyen a\u00e7\u0131s\u0131ndan, ila\u00e7lar, t\u0131bbi cihazlar vb. i\u00e7in gerekli d\u00fczenlemeleri belirleyen bir yasad\u0131r. Resmi ad\u0131 &#8220;\u0130la\u00e7lar, T\u0131bbi Cihazlar vb. Kalite, Etkinlik ve G\u00fcvenli\u011fin Sa\u011flanmas\u0131 Hakk\u0131nda Yasad\u0131r&#8221;.<\/p>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131, ila\u00e7lar vb. hakk\u0131nda, geli\u015ftirme, \u00fcretim, y\u00f6netim, sat\u0131\u015f, g\u00f6sterim, reklam gibi her a\u015famada \u00e7e\u015fitli d\u00fczenlemeler belirler.<\/p>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n detaylar\u0131 hakk\u0131nda, a\u015fa\u011f\u0131daki makaleyi de inceleyebilirsiniz.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-law\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 Makinesi Yasas\u0131 (Eski \u0130la\u00e7 \u0130\u015fleri Yasas\u0131) Nedir? Ama\u00e7, D\u00fczenleme Konular\u0131, Reklam D\u00fczenlemeleri A\u00e7\u0131klan\u0131yor[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estetik_Salonlarinin_Dikkat_Etmesi_Gereken_Japon_Ilac_Kanunu%E2%80%99nun_Japanese_Pharmaceutical_Affairs_Law_Reklam_Duzenlemeleri\"><\/span>Estetik Salonlar\u0131n\u0131n Dikkat Etmesi Gereken Japon \u0130la\u00e7 Kanunu&#8217;nun (Japanese Pharmaceutical Affairs Law) Reklam D\u00fczenlemeleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/xSCzuX4EOGJgZCdYX3WZn4Zct28rpOM-aAHgeP1xGWxdziOLpreqzNGOROJ_TBhu0TCu-bcXdfuDE7Z6dkpc9ZKJ0jZJWmcUHNJLFBtaOpirdfxcmCnYq4KzJ6LAFZ1sMSGnUUFhtX9DMJx7rUBENHHzJW8Kke3NF6AwwbvSpK0Ywx6g5MMi4kjEN0O5IA\" alt=\"Estetik Salonlar\u0131n\u0131n Dikkat Etmesi Gereken Japon \u0130la\u00e7 Kanunu'nun Reklam D\u00fczenlemeleri\" \/><\/figure>\n\n\n\n<p>Japon \u0130la\u00e7 Kanunu, &#8220;ila\u00e7lar vb.&#8221; ile ilgili d\u00fczenlemeleri yapan bir kanun oldu\u011fu i\u00e7in, estetik salonlar\u0131n\u0131n kendilerinin reklamlar\u0131n\u0131 do\u011frudan d\u00fczenlemez. Ancak, \u00d6d\u00fcl G\u00f6sterim Kanunu (Japanese Premiums Display Law) gibi di\u011fer kanunlar arac\u0131l\u0131\u011f\u0131yla, Japon \u0130la\u00e7 Kanunu&#8217;na uygun d\u00fczenlemeler yap\u0131labilir. Ayr\u0131ca, estetik salonlarda kozmetik \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 gibi durumlarda, her bir \u00fcr\u00fcn i\u00e7in do\u011frudan Japon \u0130la\u00e7 Kanunu uygulan\u0131r.<\/p>\n\n\n\n<p>Japon \u0130la\u00e7 Kanunu, 66. maddeden 68. maddeye kadar, ila\u00e7lar vb. hakk\u0131nda reklam d\u00fczenlemeleri belirler. Bunlar aras\u0131nda, \u00f6zellikle \u00f6nemli olanlar yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131n yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 66. maddesi 1. f\u0131kras\u0131) ve onaylanmam\u0131\u015f ila\u00e7lar vb. hakk\u0131nda reklam yapman\u0131n yasaklanmas\u0131d\u0131r (Japon \u0130la\u00e7 Kanunu&#8217;nun 68. maddesi).<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/pharmaceuticals-advertising-regulations\" target=\"_blank\" rel=\"noreferrer noopener\">Japon \u0130la\u00e7 Kanunu&#8217;nun Reklam D\u00fczenlemeleri Nedir? Yasal \u0130fadelerle Reklam Olu\u015fturman\u0131n P\u00fcf Noktalar\u0131[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yaniltici_ve_Abartili_Reklamlarin_Yasaklanmasi_Japon_Ilac_Kanunu%E2%80%99nun_66_Maddesi_1_Fikrasi\"><\/span>Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 66. Maddesi 1. F\u0131kras\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japon \u0130la\u00e7 Kanunu&#8217;nun 66. maddesi 1. f\u0131kras\u0131, ila\u00e7lar vb. hakk\u0131nda yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131 yasaklayan bir h\u00fck\u00fcmd\u00fcr. Kozmetik \u00fcr\u00fcnler ve t\u0131bbi cihazlar hakk\u0131nda yan\u0131lt\u0131c\u0131 bilgiler vermek veya abart\u0131l\u0131 ifadeler kullanmak kabul edilemez.<\/p>\n\n\n\n<p>&#8220;Yan\u0131lt\u0131c\u0131&#8221; ve &#8220;abart\u0131l\u0131&#8221; ifadelerin de\u011ferlendirme kriterleri, Japonya Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n belirledi\u011fi &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar vb. \u0130\u00e7in Uygun Reklam Standartlar\u0131[ja]<\/a>&#8221; ve &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179263.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar vb. \u0130\u00e7in Uygun Reklam Standartlar\u0131n\u0131n A\u00e7\u0131klamas\u0131 ve Dikkat Edilmesi Gereken Hususlar[ja]<\/a>&#8221; belgelerinde belirtilmi\u015ftir. \u00d6zellikle, kozmetik \u00fcr\u00fcnlerin etkinlik ve etkileri hakk\u0131nda, 2011 y\u0131l\u0131nda (Heisei 23 y\u0131l\u0131) Japonya Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisi olan &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik \u00dcr\u00fcnlerin Etkinlik Alan\u0131n\u0131n De\u011fi\u015ftirilmesi Hakk\u0131nda[ja]<\/a>&#8221; belgesinde daha somut standartlar belirtilmi\u015ftir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, kozmetik \u00fcr\u00fcnler hakk\u0131nda a\u015fa\u011f\u0131daki ifadeler, Japon \u0130la\u00e7 Kanunu&#8217;nun 66. maddesi 1. f\u0131kras\u0131na ayk\u0131r\u0131 olabilir:<\/p>\n\n\n\n<ul>\n<li>\u25cb\u25cb&#8217;yi tedavi eder<\/li>\n\n\n\n<li>\u25cb\u25cb&#8217;yi yeniden olu\u015fturur<\/li>\n\n\n\n<li>Cilt kalitesini iyile\u015ftiren ya\u015flanma kar\u015f\u0131t\u0131 bak\u0131m<\/li>\n\n\n\n<li>H\u00fccre k\u00f6kenli g\u00fc\u00e7<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onaylanmamis_Ilaclar_vb_Hakkinda_Reklam_Yapmanin_Yasaklanmasi_Japon_Ilac_Kanunu%E2%80%99nun_68_Maddesi\"><\/span>Onaylanmam\u0131\u015f \u0130la\u00e7lar vb. Hakk\u0131nda Reklam Yapman\u0131n Yasaklanmas\u0131 (Japon \u0130la\u00e7 Kanunu&#8217;nun 68. Maddesi)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japon \u0130la\u00e7 Kanunu&#8217;nun 68. maddesi, onaylanmam\u0131\u015f ila\u00e7lar, t\u0131bbi cihazlar, rejeneratif t\u0131p \u00fcr\u00fcnleri vb. hakk\u0131nda reklam yapmay\u0131 yasaklar. Estetik salonlarda kullan\u0131lan veya sat\u0131lan cihazlar t\u0131bbi cihazlara dahilse, bu cihazlar hakk\u0131nda onay al\u0131nmadan reklam yapmak yasakt\u0131r.<\/p>\n\n\n\n<p>Japon \u0130la\u00e7 Kanunu&#8217;nun 68. maddesi hakk\u0131nda \u00f6nemli olan, kullan\u0131lan cihaz\u0131n asl\u0131nda sadece bir g\u00fczellik cihaz\u0131 olmas\u0131na ra\u011fmen, g\u00f6sterim ve reklam i\u00e7eri\u011fi gibi fakt\u00f6rler g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda, bir t\u0131bbi cihaz olarak kabul edilip Japon \u0130la\u00e7 Kanunu&#8217;nun 68. maddesine ayk\u0131r\u0131 hale gelebilece\u011fi durumlar olabilece\u011fidir.<\/p>\n\n\n\n<p>Ayr\u0131ca, a\u015fa\u011f\u0131da belirtildi\u011fi gibi, t\u0131bbi cihazlar hakk\u0131nda, Japon \u0130la\u00e7 Kanunu d\u0131\u015f\u0131ndaki d\u00fczenlemeler de ge\u00e7erli olabilir.<\/p>\n\n\n\n<p>Bu nedenle, estetik salonlarda cihaz kullan\u0131l\u0131yorsa, bu cihaz\u0131n bir g\u00fczellik cihaz\u0131 m\u0131 yoksa bir t\u0131bbi cihaz m\u0131 oldu\u011funu belirlemek son derece \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_ve_Tibbi_Cihaz_Yasasi%E2%80%99na_Gore_Guzellik_ve_Tibbi_Cihazlarin_Farki\"><\/span>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na G\u00f6re G\u00fczellik ve T\u0131bbi Cihazlar\u0131n Fark\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/nzhx3makqpFDYLCwn1VjI9spUkIWiqeGK9ijfDx66vkBXqtGqTCQ2mFPHVuGFq_uaCvhjCjMadbkyWR6dhza3EOxj_DyPZnkBFc1eud3n6JW1N96u_FPaHt7bVJa7jXjMfVorFV1SIVWzYEy6lbt_72LNr5-45_pQ7aoaBhu3RF3K-Iv2z6kucPkT4YoCw\" alt=\"G\u00fczellik ve t\u0131bbi cihazlar\u0131n fark\u0131\" \/><\/figure>\n\n\n\n<p>Peki, g\u00fczellik cihazlar\u0131 ve t\u0131bbi cihazlar nas\u0131l ayr\u0131l\u0131r? Asl\u0131nda, bu ikisi aras\u0131nda net bir \u00e7izgi \u00e7izmek zordur ve uzman bir de\u011ferlendirme gerektirir.<\/p>\n\n\n\n<p>T\u0131bbi cihazlar, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n 2. maddesinin 4. f\u0131kras\u0131nda a\u015fa\u011f\u0131daki gibi tan\u0131mlanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n 2. maddesinin 4. f\u0131kras\u0131<\/p>\n\n\n\n<p>Bu yasada &#8220;t\u0131bbi cihaz&#8221;, insan veya hayvan hastal\u0131klar\u0131n\u0131n te\u015fhisi, tedavisi veya \u00f6nlenmesi i\u00e7in kullan\u0131lan veya insan veya hayvan v\u00fccudunun yap\u0131s\u0131n\u0131 veya i\u015flevini etkileme amac\u0131 g\u00fcden makine, alet vb. (Rejeneratif t\u0131p \u00fcr\u00fcnleri hari\u00e7.) anlam\u0131na gelir ve bu, bir h\u00fck\u00fcmet kararnamesi ile belirlenir.<\/p>\n<\/blockquote>\n\n\n\n<p>Buna kar\u015f\u0131l\u0131k, g\u00fczellik cihazlar\u0131 hakk\u0131nda yasal bir tan\u0131m yoktur. G\u00fczellikle ilgili aletler olup t\u0131bbi cihaz olmayanlar\u0131 ifade eder.<\/p>\n\n\n\n<p>\u00d6nemli olan nokta, bir cihaz\u0131n t\u0131bbi cihaz olup olmad\u0131\u011f\u0131n\u0131n, cihaz\u0131n &#8220;kullan\u0131m amac\u0131na&#8221; ba\u011fl\u0131 olarak belirlenmesidir. Yani, cihaz\u0131n ger\u00e7ekte tedavi etkisi olmasa bile, kullan\u0131m amac\u0131n\u0131n tedavi oldu\u011fu belirlenirse, t\u0131bbi cihaz olarak kabul edilebilir.<\/p>\n\n\n\n<p>Ve bu cihaz\u0131n kullan\u0131m amac\u0131n\u0131n ne oldu\u011funa dair kararda, \u00e7e\u015fitli durumlar g\u00f6z \u00f6n\u00fcnde bulundurulur ve her durum i\u00e7in ayn\u0131 \u015fekilde belirlenmez. Ancak, dikkate al\u0131nan durumlardan biri, etkinlik ve etki iddialar\u0131n\u0131n varl\u0131\u011f\u0131d\u0131r. Yani, t\u0131bbi cihaz benzeri bir etkinlik ve etki iddia edilirse, ger\u00e7ekte ne t\u00fcr bir etkisi oldu\u011funa bak\u0131lmaks\u0131z\u0131n, t\u0131bbi cihaz olarak kabul edilebilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir y\u00fcz g\u00fczelle\u015ftirme cihaz\u0131 i\u00e7in &#8220;y\u00fcz hatlar\u0131n\u0131 s\u0131k\u0131la\u015ft\u0131r\u0131r, g\u00f6zenekleri bak\u0131m yapar, akneyi \u00f6nler&#8221; gibi etkilerin oldu\u011fu belirtilmi\u015fse, t\u0131bbi cihaz benzeri bir etkinlik ve etki olmamas\u0131na ra\u011fmen, t\u0131bbi cihaz olarak kabul edilebilir.<\/p>\n\n\n\n<p>Referans: Aichi Prefecture | <a href=\"https:\/\/www.pref.aichi.jp\/soshiki\/iyaku\/0000044359.html\" target=\"_blank\" rel=\"noreferrer noopener\">Sa\u011fl\u0131k cihazlar\u0131 vb. hakk\u0131nda reklam ve sat\u0131\u015f[ja]<\/a><\/p>\n\n\n\n<p>Bir estetik salonunda kullan\u0131lan cihaz\u0131n t\u0131bbi cihaz olarak kabul edilmesi durumunda, bu cihaz\u0131 kullanarak tedavi uygulamak, t\u0131bbi uygulama olarak kabul edilir ve Japon T\u0131p Yasas\u0131&#8217;n\u0131n 17. maddesine ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, asl\u0131nda t\u0131bbi cihaz benzeri bir etkinlik ve etki olmamas\u0131na ra\u011fmen, t\u0131bbi cihaz benzeri bir etkinlik ve etki iddia edilirse, tedavi i\u00e7eri\u011fi hakk\u0131nda ciddi yan\u0131lg\u0131lara neden olabilir ve bu, Hediye G\u00f6sterme Yasas\u0131&#8217;na (a\u015fa\u011f\u0131da belirtilmi\u015ftir) ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>Dahas\u0131, bu cihaz\u0131 sat\u0131\u015f vb. i\u00e7in kullan\u0131rsan\u0131z, cihaz i\u00e7in onay al\u0131nmad\u0131k\u00e7a, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n 68. maddesine ayk\u0131r\u0131 olabilir. Ayr\u0131ca, reklam i\u00e7eri\u011fine ba\u011fl\u0131 olarak, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n 66. maddesine ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>Not: Estetik salonlar\u0131n\u0131n reklamlar\u0131n\u0131 d\u00fczenleyen tek yasa \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 de\u011fildir. Dikkat etmeniz gereken ba\u015fka yasalar da vard\u0131r. A\u015fa\u011f\u0131da, Hediye G\u00f6sterme Yasas\u0131 ve T\u0131p Yasas\u0131 hakk\u0131nda bilgi verilmi\u015ftir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi%E2%80%99nda_Estetik_Reklam_Ifadelerinin_Duzenlenmesi\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda Estetik Reklam \u0130fadelerinin D\u00fczenlenmesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Haks\u0131z \u00d6d\u00fcl ve Yan\u0131lt\u0131c\u0131 G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131), \u00fcr\u00fcn veya hizmetlerin kalitesi, ticari ko\u015fullar\u0131 vb. hakk\u0131nda yan\u0131lt\u0131c\u0131 bilgiler vererek haks\u0131z g\u00f6sterimler yap\u0131lmas\u0131n\u0131 d\u00fczenleyen ve t\u00fcketicinin \u00fcr\u00fcn veya hizmetleri \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir \u015fekilde se\u00e7ebilece\u011fi bir ortam\u0131 korumay\u0131 ama\u00e7layan bir yasad\u0131r.<\/p>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, yan\u0131lt\u0131c\u0131 g\u00f6sterimler olarak, m\u00fckemmellik yan\u0131lg\u0131s\u0131 ve avantaj yan\u0131lg\u0131s\u0131n\u0131 yasaklar (\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Madde 5). Bu t\u00fcr g\u00f6sterimler yap\u0131ld\u0131\u011f\u0131nda, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olarak, d\u00fczenlemeler, para cezalar\u0131 ve durdurma talepleri gibi yapt\u0131r\u0131mlar uygulanabilir.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da, iki t\u00fcr yan\u0131lt\u0131c\u0131 g\u00f6sterim d\u00fczenlemesi hakk\u0131nda somut \u00f6rnekler vererek inceleyece\u011fiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukemmellik_Yanilgisi\"><\/span>M\u00fckemmellik Yan\u0131lg\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Madde 5, F\u0131kra 1, a\u015fa\u011f\u0131daki t\u00fcr g\u00f6sterimleri yasaklar (M\u00fckemmellik Yan\u0131lg\u0131s\u0131n\u0131n Yasaklanmas\u0131).<\/p>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetlerin kalitesi hakk\u0131nda, genel t\u00fcketicilere kar\u015f\u0131,<\/p>\n\n\n\n<ol>\n<li>Ger\u00e7ekte oldu\u011fundan \u00e7ok daha m\u00fckemmel oldu\u011funu g\u00f6steren<\/li>\n\n\n\n<li>Rakip i\u015fletmelere ait olanlardan \u00e7ok daha m\u00fckemmel oldu\u011funu ger\u00e7e\u011fe ayk\u0131r\u0131 bir \u015fekilde g\u00f6steren<\/li>\n<\/ol>\n\n\n\n<p>g\u00f6sterimler yaparak, haks\u0131z bir \u015fekilde m\u00fc\u015fterileri \u00e7ekme ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imlerini engelleme riski olan g\u00f6sterimler yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>\u00d6zellikle, a\u015fa\u011f\u0131daki durumlar m\u00fckemmellik yan\u0131lg\u0131s\u0131na girer:<\/p>\n\n\n\n<ul>\n<li>Asl\u0131nda, uygun egzersiz ve diyet yaparak estetik salonuna gitmenin yan\u0131 s\u0131ra, &#8220;Sadece estetik salonuna gitmekle 10 kilo verdim!&#8221; gibi deneyim tipi reklamlar yap\u0131l\u0131r.<\/li>\n\n\n\n<li>10 kilo veren sadece bir ki\u015fi olmas\u0131na ra\u011fmen, &#8220;10 kilo veren estetik&#8221; gibi, kim olursa olsun tedaviyi al\u0131rsa 10 kilo verebilece\u011fi gibi ifadeler kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Genel bir y\u00f6ntem kullanarak tedavi yap\u0131lmas\u0131na ra\u011fmen, &#8220;\u015eirketimize \u00f6zg\u00fc bir y\u00f6ntemle&#8221; gibi ifadeler kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Di\u011fer ma\u011fazalar\u0131n da ayn\u0131 aleti kulland\u0131\u011f\u0131 halde, bu aletle tedavi alabilece\u011finiz Japonya&#8217;daki tek salon oldu\u011fu gibi ifadeler kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>Di\u011fer ma\u011fazalardan farkl\u0131 bir y\u00f6ntemle m\u00fc\u015fteri say\u0131s\u0131n\u0131 say\u0131sal olarak belirlerken, haks\u0131z bir kar\u015f\u0131la\u015ft\u0131rma yapmas\u0131na ra\u011fmen, sanki &#8220;\u25cb\u25cb b\u00f6lgesinde en \u00e7ok se\u00e7ilen&#8221; gibi ifadeler kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, i\u015fletmeler, T\u00fcketici Ajans\u0131 Ba\u015fkan\u0131&#8217;n\u0131n talebi \u00fczerine, g\u00f6sterimin arkas\u0131ndaki mant\u0131kl\u0131 gerek\u00e7eyi g\u00f6steren belgeleri sunmal\u0131d\u0131r. Bu belgeler sunulmazsa veya sunulan belgelerin mant\u0131kl\u0131 bir gerek\u00e7e g\u00f6sterdi\u011fi kabul edilmezse, yan\u0131lt\u0131c\u0131 bir g\u00f6sterim olarak kabul edilebilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, a\u015fa\u011f\u0131daki en \u00fcst d\u00fczey ifadeler, mant\u0131kl\u0131 bir gerek\u00e7e g\u00f6steremeyebilir ve m\u00fckemmellik yan\u0131lg\u0131s\u0131na girme riski ta\u015f\u0131yabilir:<\/p>\n\n\n\n<ul>\n<li>En y\u00fcksek kalite<\/li>\n\n\n\n<li>Japonya&#8217;n\u0131n en iyisi<\/li>\n\n\n\n<li>D\u00fcnya ilk<\/li>\n\n\n\n<li>&#8220;An\u0131nda k\u00fc\u00e7\u00fck bir y\u00fcz olacaks\u0131n\u0131z!&#8221; &#8220;Hemen etkili!&#8221; gibi en h\u0131zl\u0131 ifadeler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantaj_Yanilgisi\"><\/span>Avantaj Yan\u0131lg\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Madde 5, F\u0131kra 2, a\u015fa\u011f\u0131daki t\u00fcr g\u00f6sterimleri yasaklar (Avantaj Yan\u0131lg\u0131s\u0131n\u0131n Yasaklanmas\u0131).<\/p>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetlerin fiyat\u0131 gibi ticari ko\u015fullar hakk\u0131nda,<\/p>\n\n\n\n<ol>\n<li>Ger\u00e7ekte oldu\u011fundan \u00e7ok daha avantajl\u0131 oldu\u011funu genel t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren<\/li>\n\n\n\n<li>Rakip i\u015fletmelere ait olanlardan \u00e7ok daha avantajl\u0131 oldu\u011funu genel t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren<\/li>\n<\/ol>\n\n\n\n<p>g\u00f6sterimler yaparak, haks\u0131z bir \u015fekilde m\u00fc\u015fterileri \u00e7ekme ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imlerini engelleme riski olan g\u00f6sterimler yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>\u00d6zellikle, a\u015fa\u011f\u0131daki ifadeler avantaj yan\u0131lg\u0131s\u0131na girme riski ta\u015f\u0131yabilir:<\/p>\n\n\n\n<ul>\n<li>Asl\u0131nda, di\u011fer ma\u011fazalar\u0131n hizmetlerini d\u0131\u015far\u0131da b\u0131rakan bir fiyat kar\u015f\u0131la\u015ft\u0131rmas\u0131 yapmas\u0131na ra\u011fmen, &#8220;Biz en ucuzuz!&#8221; gibi ifadeler kullan\u0131l\u0131r.<\/li>\n\n\n\n<li>&#8220;Sadece \u015fimdi ilk seans 5.000 yen!&#8221; diye belirtirken, asl\u0131nda her zaman 5.000 yen olan durumlar<\/li>\n\n\n\n<li>Asl\u0131nda, ek bir \u00fccret olmadan al\u0131namayan bir hizmet olmas\u0131na ra\u011fmen, sadece temel \u00fccreti \u00f6derseniz bu hizmeti alabilece\u011finiz gibi ifadeler kullan\u0131l\u0131r.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Estetik_Reklamlarinin_Ifade_Duzenlemeleri_Hakkinda_Japon_Doktorlar_Yasasi\"><\/span>Estetik Reklamlar\u0131n\u0131n \u0130fade D\u00fczenlemeleri Hakk\u0131nda Japon Doktorlar Yasas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Doktorlar Yasas\u0131, doktorlar\u0131n g\u00f6revlerini, lisanslar\u0131n\u0131 ve i\u015flerini d\u00fczenleyen bir yasad\u0131r. Estetik salonlar\u0131, doktorlar\u0131n tedavi uygulad\u0131\u011f\u0131 g\u00fczellik klinikleri olmasa da, Doktorlar Yasas\u0131&#8217;n\u0131n d\u00fczenlemeleri bu salonlara uygulanabilir.<\/p>\n\n\n\n<p>Doktorlar Yasas\u0131&#8217;n\u0131n 17. maddesi, &#8220;Bir doktor olmayan ki\u015fi t\u0131bbi uygulamalar yapamaz&#8221; \u015feklinde h\u00fck\u00fcm getirmi\u015ftir. Estetisyenler doktor olmad\u0131\u011f\u0131 i\u00e7in, t\u0131bbi uygulamalar yapmalar\u0131na izin verilmez.<\/p>\n\n\n\n<p>Reklam d\u00fczenlemeleri hakk\u0131nda, bu konu Doktorlar Yasas\u0131&#8217;nda a\u00e7\u0131k\u00e7a belirtilmemi\u015ftir. Ancak, t\u0131bbi uygulamalar\u0131 yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren reklamlar\u0131n, estetik salonlar\u0131nda t\u0131bbi uygulamalar\u0131n yasaklanm\u0131\u015f olmas\u0131 nedeniyle, t\u00fcketicilere yan\u0131lt\u0131c\u0131 bilgi verdi\u011fi ve bu durumun Japon Haks\u0131z Rekabet \u00d6nleme Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>Bu nedenle, teorik konu\u015fmalar bir yana, estetik salonlar\u0131nda t\u0131bbi uygulamalar\u0131 yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren reklamlar\u0131n yap\u0131lmas\u0131 yasad\u0131\u015f\u0131d\u0131r ve kabul edilemez.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, a\u015fa\u011f\u0131daki ifadeler, t\u0131bbi uygulamalar\u0131 yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6sterdi\u011fi i\u00e7in yasad\u0131\u015f\u0131 olabilir:<\/p>\n\n\n\n<ul>\n<li>Pelvis d\u00fczeltme<\/li>\n\n\n\n<li>Kanseri \u00f6nlemeye yard\u0131mc\u0131 olur<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Eger_Estetik_Salonunun_Reklam_Ifadelerinde_Kararsiz_Kaldiysaniz_Bir_Avukata_Basvurun\"><\/span>\u00d6zet: E\u011fer Estetik Salonunun Reklam \u0130fadelerinde Karars\u0131z Kald\u0131ysan\u0131z Bir Avukata Ba\u015fvurun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/RCKhrfa-G1rPmCY3eEmNUjdyIgnFWePv_H78ANipzsmshISlMy5omDk5jGty8hb1g_-mJnms1byOsCU2KZUd3uGJ9fzwPUo4QuCdbsj3DCLRcvPnTTJfonF4DkRErf0pmepd0dyZFlpbeHpQJ1j78KfP75Z1ZCrGKGF15nasWIeYKL_BEXwjmOpKJ6Iytg\" alt=\"\u00d6zet: E\u011fer Estetik Salonunun Reklam \u0130fadelerinde Karars\u0131z Kald\u0131ysan\u0131z Bir Avukata Ba\u015fvurun\" \/><\/figure>\n\n\n\n<p>Burada, estetik salonlar\u0131nda dikkat edilmesi gereken reklam ifadelerine bakm\u0131\u015f olduk. Estetik salonlar\u0131n\u0131n reklamlar\u0131, Japon \u0130la\u00e7 Makinesi Yasas\u0131 (Kokuki-h\u014d) ba\u015fta olmak \u00fczere \u00e7e\u015fitli yasal d\u00fczenlemelere tabidir. Ayr\u0131ca, her bir ifadenin yasal olarak kabul edilip edilmeyece\u011fi duruma g\u00f6re belirlenir ve bu, son derece uzmanl\u0131k gerektiren bir konudur.<\/p>\n\n\n\n<p>Estetik salonlar\u0131n\u0131n reklamlar\u0131nda Japon \u0130la\u00e7 Makinesi Yasas\u0131 ve benzeri yasalar\u0131n hukuki kontrol\u00fc ve ifade de\u011fi\u015fikli\u011fi \u00f6nerileri, son derece uzmanl\u0131k gerektiren bir aland\u0131r. Monolith Hukuk B\u00fcrosu, bir \u0130la\u00e7 Makinesi Yasas\u0131 Hukuk Ekibi olu\u015fturmu\u015ftur ve g\u0131da takviyelerinden ila\u00e7lara kadar \u00e7e\u015fitli \u00fcr\u00fcnlerin makale kontrol\u00fcne yan\u0131t vermektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ofisimiz_Tarafindan_Alinan_Onlemler\"><\/span>Ofisimiz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve hukuk alanlar\u0131nda geni\u015f deneyime sahip bir hukuk firmas\u0131d\u0131r. B\u00fcromuz, medya i\u015fletmecileri, inceleme sitesi i\u015fletmecileri, reklam ajanslar\u0131, D2C ve kozmetik \u00fcreticileri, klinikler, ASP i\u015fletmecileri gibi firmalara makale ve LP&#8217;nin hukuki kontrol\u00fc, y\u00f6nerge olu\u015fturma ve \u00f6rnekleme kontrol\u00fc gibi hizmetler sunmaktad\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun hizmet verdi\u011fi alanlar: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Makale ve LP&#8217;nin \u0130la\u00e7 Makinesi Yasas\u0131 Kontrol\u00fc[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estetik salonlar\u0131n\u0131n m\u00fc\u015fteri \u00e7ekme konusunda \u00f6nemli bir arac\u0131 olan reklamlar. Her salon, m\u00fcmk\u00fcn oldu\u011funca kendi \u00f6zelliklerini vurgulayan reklamlar yay\u0131nlamak ister. Ancak, estetik salonlar\u0131n\u0131n reklaml [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61151"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61151"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61151\/revisions"}],"predecessor-version":[{"id":64749,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61151\/revisions\/64749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64748"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}