{"id":61234,"date":"2023-12-04T11:16:43","date_gmt":"2023-12-04T02:16:43","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61234"},"modified":"2024-03-17T14:51:05","modified_gmt":"2024-03-17T05:51:05","slug":"hype-penalties","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties","title":{"rendered":"Yap\u0131lmamas\u0131 Gerekenler! Abart\u0131l\u0131 Reklamlar\u0131n \u00d6rnekleri ve \u0130hlal Durumunda Cezalar"},"content":{"rendered":"\n<p>Kendi \u00fcr\u00fcnlerinizi veya hizmetlerinizi tan\u0131t\u0131rken, ka\u00e7\u0131n\u0131lmaz olarak abart\u0131l\u0131 ifadelere ba\u015fvurabilirsiniz.<\/p>\n\n\n\n<p>Ancak, abart\u0131l\u0131 reklamlar yasalarla d\u00fczenlenmi\u015ftir ve ihlal durumunda cezai yapt\u0131r\u0131mlar uygulanabilir.<\/p>\n\n\n\n<p>Bu makalede, reklam ifadeleri konusunda sorun ya\u015fayanlar i\u00e7in abart\u0131l\u0131 reklamlar\u0131n somut \u00f6rneklerini, cezalar\u0131n\u0131 ve bu duruma kar\u015f\u0131 al\u0131nabilecek \u00f6nlemleri a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Asiri_Reklamcilik_Nedir\" title=\"A\u015f\u0131r\u0131 Reklamc\u0131l\u0131k Nedir?\">A\u015f\u0131r\u0131 Reklamc\u0131l\u0131k Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Odul_Gosterim_Yasasi%E2%80%99na_Dayali_Duzenlemeler_ve_Somut_Ornekler\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na Dayal\u0131 D\u00fczenlemeler ve Somut \u00d6rnekler\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na Dayal\u0131 D\u00fczenlemeler ve Somut \u00d6rnekler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#1_Mukemmellik_Yanilgisi_Gosterimi_Nedir\" title=\"1. M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?\">1. M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#2_Avantaj_Yanilgisi_Gosterimi_Nedir\" title=\"2. Avantaj Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?\">2. Avantaj Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#3_Diger_Tuketicinin_Yanilgiya_Dusme_Riski_Olan_Gosterimler_Nedir\" title=\"3. Di\u011fer T\u00fcketicinin Yan\u0131lg\u0131ya D\u00fc\u015fme Riski Olan G\u00f6sterimler Nedir?\">3. Di\u011fer T\u00fcketicinin Yan\u0131lg\u0131ya D\u00fc\u015fme Riski Olan G\u00f6sterimler Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Internet_Uzerindeki_Reklam_Gosterimleri_Hakkinda\" title=\"\u0130nternet \u00dczerindeki Reklam G\u00f6sterimleri Hakk\u0131nda\">\u0130nternet \u00dczerindeki Reklam G\u00f6sterimleri Hakk\u0131nda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Diger_Yasalara_Dayali_Duzenlemeler_ve_Ornekler\" title=\"Di\u011fer Yasalara Dayal\u0131 D\u00fczenlemeler ve \u00d6rnekler\">Di\u011fer Yasalara Dayal\u0131 D\u00fczenlemeler ve \u00d6rnekler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Saglik_Urunleri_ve_Takviyelerin_Reklamlari\" title=\"Sa\u011fl\u0131k \u00dcr\u00fcnleri ve Takviyelerin Reklamlar\u0131\">Sa\u011fl\u0131k \u00dcr\u00fcnleri ve Takviyelerin Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Ilaclar_Ilac_Disi_Urunler_Kozmetikler_Tibbi_Cihazlar_ve_Rejeneratif_Tip_Urunlerinin_Reklamlari\" title=\"\u0130la\u00e7lar, \u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler, Kozmetikler, T\u0131bbi Cihazlar ve Rejeneratif T\u0131p \u00dcr\u00fcnlerinin Reklamlar\u0131\">\u0130la\u00e7lar, \u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler, Kozmetikler, T\u0131bbi Cihazlar ve Rejeneratif T\u0131p \u00dcr\u00fcnlerinin Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Emlak_Reklamlari\" title=\"Emlak Reklamlar\u0131\">Emlak Reklamlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Iletisim_Satisinin_Reklami\" title=\"\u0130leti\u015fim Sat\u0131\u015f\u0131n\u0131n Reklam\u0131\">\u0130leti\u015fim Sat\u0131\u015f\u0131n\u0131n Reklam\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Asiri_Reklamlara_Yonelik_Cezalar\" title=\"A\u015f\u0131r\u0131 Reklamlara Y\u00f6nelik Cezalar\">A\u015f\u0131r\u0131 Reklamlara Y\u00f6nelik Cezalar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Odul_Gosterim_Yasasi_Japon_Odul_Gosterim_Yasasi_Cezalari\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) Cezalar\u0131\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) Cezalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Saglik_Gelistirme_Yasasi_Japon_Saglik_Gelistirme_Yasasi_Cezalari\" title=\"Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 (Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131) Cezalar\u0131\">Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 (Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131) Cezalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Ilac_ve_Tibbi_Cihaz_Yasasi_Japon_Ilac_ve_Tibbi_Cihaz_Yasasi_Cezalari\" title=\"\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131) Cezalar\u0131\">\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131) Cezalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Ev_Insaati_Is_Yasasi_Japon_Ev_Insaati_Is_Yasasi_Cezalari\" title=\"Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131 (Japon Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131) Cezalar\u0131\">Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131 (Japon Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131) Cezalar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Ozel_Ticaret_Yasasi_Japon_Ozel_Ticaret_Yasasi_Cezalari\" title=\"\u00d6zel Ticaret Yasas\u0131 (Japon \u00d6zel Ticaret Yasas\u0131) Cezalar\u0131\">\u00d6zel Ticaret Yasas\u0131 (Japon \u00d6zel Ticaret Yasas\u0131) Cezalar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Asiri_Reklamciliktan_Kacinma_Onlemleri\" title=\"A\u015f\u0131r\u0131 Reklamc\u0131l\u0131ktan Ka\u00e7\u0131nma \u00d6nlemleri\">A\u015f\u0131r\u0131 Reklamc\u0131l\u0131ktan Ka\u00e7\u0131nma \u00d6nlemleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Onlem_%E2%91%A0_Reklam_duzenlemeleri_hakkinda_sirket_ici_bilgilendirmeyi_saglamak\" title=\"\u00d6nlem \u2460 Reklam d\u00fczenlemeleri hakk\u0131nda \u015firket i\u00e7i bilgilendirmeyi sa\u011flamak\">\u00d6nlem \u2460 Reklam d\u00fczenlemeleri hakk\u0131nda \u015firket i\u00e7i bilgilendirmeyi sa\u011flamak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Onlem_%E2%91%A1_Kamu_kurumlarinin_kilavuzlarini_ve_dikkat_edilmesi_gereken_noktalari_kontrol_etmek\" title=\"\u00d6nlem \u2461 Kamu kurumlar\u0131n\u0131n k\u0131lavuzlar\u0131n\u0131 ve dikkat edilmesi gereken noktalar\u0131 kontrol etmek\">\u00d6nlem \u2461 Kamu kurumlar\u0131n\u0131n k\u0131lavuzlar\u0131n\u0131 ve dikkat edilmesi gereken noktalar\u0131 kontrol etmek<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Onlem_%E2%91%A2_Reklam_duzenlemeleri_konusunda_uzman_bir_avukata_danismak\" title=\"\u00d6nlem \u2462 Reklam d\u00fczenlemeleri konusunda uzman bir avukata dan\u0131\u015fmak\">\u00d6nlem \u2462 Reklam d\u00fczenlemeleri konusunda uzman bir avukata dan\u0131\u015fmak<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Ozet_Abartili_Reklam_ve_Odul_Gosterim_Yasasi_ile_ilgili_sorunlariniz_varsa_bir_avukata_danisin\" title=\"\u00d6zet: Abart\u0131l\u0131 Reklam ve \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile ilgili sorunlar\u0131n\u0131z varsa bir avukata dan\u0131\u015f\u0131n\">\u00d6zet: Abart\u0131l\u0131 Reklam ve \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile ilgili sorunlar\u0131n\u0131z varsa bir avukata dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hype-penalties\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asiri_Reklamcilik_Nedir\"><\/span>A\u015f\u0131r\u0131 Reklamc\u0131l\u0131k Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u015f\u0131r\u0131 reklamc\u0131l\u0131k, bir \u00fcr\u00fcn\u00fcn (hizmetin) i\u00e7eri\u011fi veya fiyat\u0131n\u0131n, ger\u00e7ekte oldu\u011fundan daha iyiymi\u015f gibi t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fmesine neden olan reklamlar\u0131 ifade eder.<\/p>\n\n\n\n<p>Reklamlar\u0131n do\u011fas\u0131 gere\u011fi, bir \u00fcr\u00fcn\u00fc veya hizmeti satmak i\u00e7in genellikle biraz abart\u0131l\u0131 ifadeler kullan\u0131l\u0131r. Ancak, bu ifadeler a\u015f\u0131r\u0131ya ka\u00e7arsa, t\u00fcketiciler uygun \u00fcr\u00fcn veya hizmeti se\u00e7me yetene\u011fini kaybeder ve zarar g\u00f6rebilirler.<\/p>\n\n\n\n<p>Bu nedenle, Japon Haks\u0131z Hediyeler ve Yan\u0131lt\u0131c\u0131 G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131 (Hediye G\u00f6sterim Yasas\u0131), &#8216;yan\u0131lt\u0131c\u0131 g\u00f6sterim&#8217; olarak kabul edilen reklamlar\u0131 belirleyerek a\u015f\u0131r\u0131 reklamc\u0131l\u0131\u011f\u0131 d\u00fczenler ve t\u00fcketicinin \u00e7\u0131karlar\u0131n\u0131 korur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi%E2%80%99na_Dayali_Duzenlemeler_ve_Somut_Ornekler\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na Dayal\u0131 D\u00fczenlemeler ve Somut \u00d6rnekler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/11\/e-learning-teaching-materials-3.jpg\" alt=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131'na Dayal\u0131 D\u00fczenlemeler ve Somut \u00d6rnekler\" class=\"wp-image-38318\" \/><\/figure>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) belirlenen haks\u0131z g\u00f6sterimler a\u015fa\u011f\u0131daki 3&#8217;t\u00fcr:<\/p>\n\n\n\n<ol>\n<li>M\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi<\/li>\n\n\n\n<li>Avantaj yan\u0131lg\u0131s\u0131 g\u00f6sterimi<\/li>\n\n\n\n<li>Di\u011fer t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fme riski olan g\u00f6sterimler<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Mukemmellik_Yanilgisi_Gosterimi_Nedir\"><\/span>1. M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;M\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi&#8221;, \u00fcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 veya di\u011fer i\u00e7erikleri hakk\u0131nda haks\u0131z bir g\u00f6sterimdir.<\/p>\n\n\n\n<p>Bir \u00fcr\u00fcn\u00fcn i\u00e7eri\u011finin, ger\u00e7ekte oldu\u011fundan \u00e7ok daha iyi oldu\u011funu veya ger\u00e7e\u011fe ayk\u0131r\u0131 bir \u015fekilde rakip bir \u00fcr\u00fcnden \u00e7ok daha iyi oldu\u011funu g\u00f6stermek, m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimine girer.<\/p>\n\n\n\n<ul>\n<li>&#8220;%100 \u0130pek&#8221; yazan ama ger\u00e7ekte %100 ipek olmayan bir pijama<\/li>\n\n\n\n<li>Yapay elmas kullan\u0131lan ancak &#8220;Do\u011fal elmas kullan\u0131lan m\u00fccevher&#8221; olarak g\u00f6sterilen bir \u00fcr\u00fcn<\/li>\n\n\n\n<li>Ger\u00e7ekte, di\u011fer firmalar\u0131n da kulland\u0131\u011f\u0131 bir malzemeyi &#8220;Di\u011fer firmalar\u0131n kullanmad\u0131\u011f\u0131 \u00f6zel bir malzeme kullan\u0131yoruz!&#8221; \u015feklinde g\u00f6stermek<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcketici Ajans\u0131, m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimine girip girmedi\u011fini belirlemek gerekti\u011finde, g\u00f6sterimin desteklenmesi i\u00e7in makul bir temel sa\u011flayan belgelerin sunulmas\u0131n\u0131 talep eder.<\/p>\n\n\n\n<p>\u0130\u015fletme belgeleri belirlenen s\u00fcre i\u00e7inde sunmazsa veya sunulan belgelerin g\u00f6sterimin desteklenmesi i\u00e7in makul bir temel sa\u011flad\u0131\u011f\u0131 kabul edilmezse, m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi olarak kabul edilir ve bir d\u00fczenleme emri verilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, i\u015fletme bunu \u00e7\u00fcr\u00fctemezse, idari para cezas\u0131 \u00f6demek zorundad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Avantaj_Yanilgisi_Gosterimi_Nedir\"><\/span>2. Avantaj Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Avantaj yan\u0131lg\u0131s\u0131 g\u00f6sterimi&#8221;, \u00fcr\u00fcn veya hizmetin fiyat\u0131 veya di\u011fer ticaret ko\u015fullar\u0131 hakk\u0131nda haks\u0131z bir g\u00f6sterimdir.<\/p>\n\n\n\n<p>Ger\u00e7ek fiyat\u0131 veya rakip bir \u00fcr\u00fcnle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, daha avantajl\u0131 g\u00f6r\u00fcnmesini sa\u011flayan bir g\u00f6sterimi ifade eder.<\/p>\n\n\n\n<ul>\n<li>Temel fiyat\u0131 belirtmeden &#8220;\u015eimdi yar\u0131 fiyat\u0131na!&#8221; diye g\u00f6stermek (ger\u00e7ekte yar\u0131 fiyat olarak kabul edilemeyecek bir miktar)<\/li>\n\n\n\n<li>Komisyon \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda, finansal \u00fcr\u00fcn\u00fcn al\u0131nan faizi azal\u0131r, ancak komisyon g\u00f6sterilmez<\/li>\n\n\n\n<li>Di\u011fer firmalar\u0131n \u00fcr\u00fcnleriyle ayn\u0131 miktarda i\u00e7erik olmas\u0131na ra\u011fmen, &#8220;Di\u011fer firmalar\u0131n \u00fcr\u00fcnlerinin iki kat\u0131 i\u00e7erik&#8221; diye g\u00f6stermek<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Diger_Tuketicinin_Yanilgiya_Dusme_Riski_Olan_Gosterimler_Nedir\"><\/span>3. Di\u011fer T\u00fcketicinin Yan\u0131lg\u0131ya D\u00fc\u015fme Riski Olan G\u00f6sterimler Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131), t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fme riski olan g\u00f6sterimler olarak a\u015fa\u011f\u0131daki 6 tanesi belirlenmi\u015ftir:<\/p>\n\n\n\n<ol>\n<li>Meyve suyu olmayan so\u011fuk i\u00e7ecekler hakk\u0131nda g\u00f6sterim<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn men\u015fei \u00fclkesi hakk\u0131nda haks\u0131z g\u00f6sterim<\/li>\n\n\n\n<li>T\u00fcketici kredisi bor\u00e7lanma maliyetleri hakk\u0131nda haks\u0131z g\u00f6sterim<\/li>\n\n\n\n<li>Emlak hakk\u0131nda yan\u0131lt\u0131c\u0131 reklam g\u00f6sterimi<\/li>\n\n\n\n<li>Yan\u0131lt\u0131c\u0131 reklam g\u00f6sterimi<\/li>\n\n\n\n<li>\u00dccretli ya\u015fl\u0131lar evi hakk\u0131nda haks\u0131z g\u00f6sterim<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Uzerindeki_Reklam_Gosterimleri_Hakkinda\"><\/span>\u0130nternet \u00dczerindeki Reklam G\u00f6sterimleri Hakk\u0131nda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130nternet \u00fczerindeki reklam g\u00f6sterimleri s\u00f6z konusu oldu\u011funda, t\u00fcketiciler i\u00e7in web sitesindeki g\u00f6sterimler, \u00fcr\u00fcn veya hizmetin i\u00e7eri\u011fi veya ticaret ko\u015fullar\u0131 gibi tek bilgi kayna\u011f\u0131d\u0131r, ancak i\u015fletmeler g\u00f6sterim i\u00e7eri\u011fini kolayca de\u011fi\u015ftirebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, web sitesinin \u00f6zellikleri olarak, s\u00f6zle\u015fme ba\u015fvurusunun kolayca yap\u0131labilmesi, t\u00fcm g\u00f6sterim i\u00e7eri\u011fini g\u00f6rmek i\u00e7in kayd\u0131rma gereklili\u011fi, yaz\u0131 boyutunun k\u00fc\u00e7\u00fck olmas\u0131 ve \u00f6nemli bilgilerin g\u00f6zden ka\u00e7mas\u0131 gibi noktalar da belirtilebilir. Bu nedenle, internet \u00fczerindeki reklam g\u00f6sterimleri, \u00fcr\u00fcn se\u00e7imi veya sipari\u015flerde yan\u0131lg\u0131lara yol a\u00e7abilir ve t\u00fcketici zararlar\u0131 kolayca geni\u015fleyebilir.<\/p>\n\n\n\n<p>Bu nedenle, Japonya&#8217;daki Rekabet Politikas\u0131 Komisyonu, &#8220;T\u00fcketicilere Y\u00f6nelik Elektronik Ticarette G\u00f6sterim Hakk\u0131nda \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler&#8221;i yay\u0131nlam\u0131\u015f ve i\u015fletmelerden beklenen g\u00f6sterim konular\u0131nda dikkat edilmesi gerekenleri duyurmu\u015ftur.<\/p>\n\n\n\n<p>Bu bildirimde, hiperlink metin dizileri ve bilgi g\u00fcncelleme tarihleri gibi konular\u0131n nas\u0131l g\u00f6sterilmesi gerekti\u011fi ayr\u0131nt\u0131l\u0131 olarak belirtilmi\u015ftir. \u0130nternet \u00fczerinde reklam olu\u015ftururken, bu dikkat noktalar\u0131n\u0131 anlamak \u00f6nemlidir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/29d3bc99193cb0b837fb8cc53f050ae5-1024x895.png\" alt=\"\u0130nternet \u00dczerindeki Reklam G\u00f6sterimleri Hakk\u0131nda\" class=\"wp-image-27061\" \/><figcaption class=\"wp-element-caption\"> <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/guideline\/pdf\/100121premiums_38.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00fcketicilere Y\u00f6nelik Elektronik Ticarette G\u00f6sterim Hakk\u0131nda \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Yasalara_Dayali_Duzenlemeler_ve_Ornekler\"><\/span>Di\u011fer Yasalara Dayal\u0131 D\u00fczenlemeler ve \u00d6rnekler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Takviye edici g\u0131dalar, ila\u00e7lar ve emlak reklamlar\u0131 gibi sa\u011fl\u0131k \u00fcr\u00fcnlerinin yan\u0131 s\u0131ra telemarketing reklamlar\u0131, sadece Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda de\u011fil, di\u011fer yasalarda da d\u00fczenlemeye tabi olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saglik_Urunleri_ve_Takviyelerin_Reklamlari\"><\/span>Sa\u011fl\u0131k \u00dcr\u00fcnleri ve Takviyelerin Reklamlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/hype-penalties1.jpg\" alt=\"Sa\u011fl\u0131k \u00dcr\u00fcnleri ve Takviyelerin Reklamlar\u0131\" class=\"wp-image-27065\" \/><\/figure>\n\n\n\n<p>Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;na (Japanese Health Promotion Law) dayanarak, sa\u011fl\u0131k \u00fcr\u00fcnlerinin reklamlar\u0131nda yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 ifadeler (ger\u00e7eklere \u00f6nemli \u00f6l\u00e7\u00fcde ayk\u0131r\u0131 ifadeler veya insanlar\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde yan\u0131lt\u0131c\u0131 ifadeler) yasakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>Asl\u0131nda bir doktorun tedavisi gerekti\u011fi halde, &#8220;Sadece i\u00e7erek XX hastal\u0131\u011f\u0131 iyile\u015fir!&#8221; \u015feklinde ifade<\/li>\n\n\n\n<li>Yeterli kan\u0131t olmaks\u0131z\u0131n, &#8220;Diyet yapmadan, bir ayda XX kilo verirsiniz!&#8221; \u015feklinde ifade<\/li>\n\n\n\n<li>Asl\u0131nda ba\u015fka bir ila\u00e7 da kullan\u0131lm\u0131\u015f olmas\u0131na ra\u011fmen, sa\u011fl\u0131k \u00fcr\u00fcn\u00fcn\u00fcn tek ba\u015f\u0131na etkili oldu\u011fu gibi bir deneyim anlat\u0131l\u0131yor<\/li>\n<\/ul>\n\n\n\n<p>Sa\u011fl\u0131k \u00fcr\u00fcnlerinin reklam d\u00fczenlemeleri hakk\u0131ndaki somut inceleme kriterlerine, T\u00fcketici Ajans\u0131&#8217;n\u0131n (Japanese Consumer Agency) &#8220;Sa\u011fl\u0131k \u00dcr\u00fcnleri Hakk\u0131nda Hediyelerin G\u00f6sterimi Yasas\u0131 ve Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 \u00dczerine Dikkat Edilmesi Gerekenler&#8221; ba\u015fl\u0131kl\u0131 yay\u0131n\u0131n\u0131 referans alabilirsiniz. <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms214_221205_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Buradan[ja]<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca, takviye \u00fcr\u00fcnlerinin reklamlar\u0131nda dikkat edilmesi gereken noktalar hakk\u0131nda a\u015fa\u011f\u0131daki makalede detayl\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p>\u0130lgili Makale: &#8220;<a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">Takviye \u00dcr\u00fcnlerinin Reklam Yay\u0131nlamas\u0131na \u0130li\u015fkin Yasal D\u00fczenlemeler[ja]<\/a>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilaclar_Ilac_Disi_Urunler_Kozmetikler_Tibbi_Cihazlar_ve_Rejeneratif_Tip_Urunlerinin_Reklamlari\"><\/span>\u0130la\u00e7lar, \u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler, Kozmetikler, T\u0131bbi Cihazlar ve Rejeneratif T\u0131p \u00dcr\u00fcnlerinin Reklamlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7lar ve kozmetikler gibi reklamlar, &#8216;Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217; (Yakkih\u014d) kapsam\u0131nda d\u00fczenlenmi\u015ftir ve abart\u0131l\u0131 reklamlar ile onay d\u0131\u015f\u0131 etkinlik ve etkilerin g\u00f6sterilmesi yasakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>Belirli bir bile\u015feni belirtmeden, &#8220;\u00c7e\u015fitli \u25cb\u25cb i\u00e7erir!&#8221; \u015feklinde g\u00f6sterim<\/li>\n\n\n\n<li>Onaylanmam\u0131\u015f olmas\u0131na ra\u011fmen, ba\u015fka bir ila\u00e7la birlikte kullan\u0131lmas\u0131 gerekti\u011fini belirtme<\/li>\n\n\n\n<li>Onaylanm\u0131\u015f etkinlik ve etkileri s\u0131n\u0131rlayan ko\u015fullar\u0131 belirtmeme (Geleneksel \u00c7in ila\u00e7lar\u0131n\u0131n reklamlar\u0131 hari\u00e7)<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, reklamlarda kullan\u0131labilecek etkinlik ve etkilerin kapsam\u0131, kozmetikler ve ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler gibi \u00fcr\u00fcnler aras\u0131nda farkl\u0131l\u0131k g\u00f6sterir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, kozmetikler s\u00f6z konusu oldu\u011funda, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n yay\u0131nlad\u0131\u011f\u0131 &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik Etkinliklerinin Kapsam\u0131n\u0131n De\u011fi\u015ftirilmesi Hakk\u0131nda[ja]<\/a>&#8221; belgesinde belirlenen 56 etkinlik d\u0131\u015f\u0131nda g\u00f6sterim yap\u0131lmas\u0131 yasakt\u0131r.<\/p>\n\n\n\n<p>\u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 yay\u0131nlarken dikkat edilmesi gereken y\u00f6nergeler hakk\u0131nda ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar a\u015fa\u011f\u0131daki makalede bulunabilir.<\/p>\n\n\n\n<p>\u0130lgili Makale: &#8220;<a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnlerin Reklam Yay\u0131nlarken Dikkat Edilmesi Gereken Y\u00f6nergeler[ja]<\/a>&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emlak_Reklamlari\"><\/span>Emlak Reklamlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ev ve Bina \u0130\u015flem Yasas\u0131 (Japon Ev ve Bina \u0130\u015flem Yasas\u0131), i\u015flem yapanlar\u0131n m\u00fclk, \u00e7evre ve para ile ilgili yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar yapmas\u0131n\u0131 yasaklar.<\/p>\n\n\n\n<ul>\n<li>En yak\u0131n istasyona do\u011fru mesafe 1 kilometre, yol boyunca 4 kilometre olan bir m\u00fclk\u00fc &#8220;\u0130stasyona 1 kilometre mesafede m\u00fckemmel bir konum!&#8221; olarak g\u00f6stermek<\/li>\n\n\n\n<li>1LDK + S (kiler) olan bir m\u00fclk\u00fc &#8220;2LDK&#8221; olarak g\u00f6stermek<\/li>\n\n\n\n<li>Ara\u00e7l\u0131k komisyonu 0 lira olan m\u00fclklerin neredeyse hi\u00e7 olmamas\u0131na ra\u011fmen, &#8220;Ara\u00e7l\u0131k komisyonu 0 lira olan bir\u00e7ok m\u00fclk!&#8221; olarak g\u00f6stermek<\/li>\n<\/ul>\n\n\n\n<p>Not: Emlak sahte reklamlar\u0131, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;nda (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) &#8220;t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 olan di\u011fer g\u00f6sterimler&#8221; aras\u0131nda yer al\u0131rken, Ev ve Bina \u0130\u015flem Yasas\u0131 kapsam\u0131nda da yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar olarak kabul edilir ve d\u00fczenlemeye tabi tutulur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iletisim_Satisinin_Reklami\"><\/span>\u0130leti\u015fim Sat\u0131\u015f\u0131n\u0131n Reklam\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130leti\u015fim sat\u0131\u015f\u0131n\u0131n reklam\u0131, Japon \u00d6zel Ticaret Hukuku (\u00d6zel Ticaret Yasas\u0131) d\u00fczenlemelerine tabidir ve ileti\u015fim sat\u0131\u015f\u0131 yapan i\u015fletmelerin yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 ifadeler kullanmas\u0131 yasakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>Verinin g\u00fcncelleme tarihini belirtmeksizin, art\u0131k yeni model olmayan bir \u00fcr\u00fcne &#8220;en yeni model&#8221; olarak etiketleme<\/li>\n\n\n\n<li>Kullan\u0131m ko\u015fullar\u0131nda &#8220;\u00fccretli&#8221; olarak belirtilmesine ra\u011fmen, ger\u00e7ekte \u00fccretin al\u0131nd\u0131\u011f\u0131 durumlarda bile, web sitesi reklamlar\u0131nda &#8220;\u00fccretsiz&#8221; olarak g\u00f6sterme<\/li>\n\n\n\n<li>\u0130nternet \u00fczerinde, ticari marka tescili yap\u0131lm\u0131\u015f \u00fcnl\u00fc bir marka \u00e7antas\u0131n\u0131n taklit \u00fcr\u00fcn\u00fcn\u00fcn izinsiz sat\u0131\u015f\u0131<\/li>\n<\/ul>\n\n\n\n<p>Not: Bireysel olarak internet a\u00e7\u0131k art\u0131rmalar\u0131n\u0131 kullan\u0131yor olsan\u0131z bile, ayn\u0131 \u00fcr\u00fcn\u00fc kar ama\u00e7l\u0131 olarak defalarca sat\u0131yorsan\u0131z, bir sat\u0131c\u0131 olarak kabul edilir ve \u00d6zel Ticaret Yasas\u0131&#8217;n\u0131n d\u00fczenlemelerine tabi olabilirsiniz.<\/p>\n\n\n\n<p>&#8220;Sat\u0131c\u0131&#8221; olup olmad\u0131\u011f\u0131n\u0131z\u0131n ayr\u0131nt\u0131l\u0131 kriterleri hakk\u0131nda, Japon T\u00fcketici Ajans\u0131&#8217;n\u0131n yay\u0131nlad\u0131\u011f\u0131 &#8220;<a href=\"https:\/\/www.no-trouble.caa.go.jp\/pdf\/20220601la02_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130nternet A\u00e7\u0131k Art\u0131rmalar\u0131nda &#8216;Sat\u0131c\u0131&#8217; \u0130le \u0130lgili K\u0131lavuz[ja]<\/a>&#8220;na ba\u015fvurabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asiri_Reklamlara_Yonelik_Cezalar\"><\/span>A\u015f\u0131r\u0131 Reklamlara Y\u00f6nelik Cezalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/01\/hype-penalties2.jpg\" alt=\"A\u015f\u0131r\u0131 Reklamlara Y\u00f6nelik Cezalar\" class=\"wp-image-27067\" \/><\/figure>\n\n\n\n<p>A\u015f\u0131r\u0131 reklamlara y\u00f6nelik cezalar, her bir yasa taraf\u0131ndan a\u015fa\u011f\u0131daki gibi belirlenmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_Japon_Odul_Gosterim_Yasasi_Cezalari\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u00fcketici Ajans\u0131&#8217;n\u0131n ara\u015ft\u0131rmas\u0131n\u0131n sonucunda, haks\u0131z g\u00f6sterim gibi yasad\u0131\u015f\u0131 eylemler tespit edildi\u011finde,<\/p>\n\n\n\n<ol>\n<li>Haks\u0131z g\u00f6sterimin genel t\u00fcketicilere verdi\u011fi yan\u0131lt\u0131c\u0131 alg\u0131n\u0131n ortadan kald\u0131r\u0131lmas\u0131<\/li>\n\n\n\n<li>Tekrarlama \u00f6nleme tedbirlerinin uygulanmas\u0131<\/li>\n\n\n\n<li>Gelecekte benzer yasad\u0131\u015f\u0131 eylemlerin yap\u0131lmamas\u0131<\/li>\n<\/ol>\n\n\n\n<p>gibi hususlarda &#8216;tedbir emri&#8217; verilir.<\/p>\n\n\n\n<p>Bu tedbir emri uygulanmazsa, i\u015fletme temsilcilerine 2 y\u0131la kadar hapis veya 3 milyon yen (yakla\u015f\u0131k 27.000 TL) alt\u0131nda para cezas\u0131 veya her ikisi de, i\u015fletmelere ise 300 milyon yen (yakla\u015f\u0131k 27 milyon TL) alt\u0131nda para cezas\u0131 verilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, yukar\u0131dakilere ek olarak, i\u015fletmelere para cezas\u0131 \u00f6deme emri verilir.<\/p>\n\n\n\n<p>Para cezas\u0131, yasad\u0131\u015f\u0131 eylemin ger\u00e7ekle\u015fti\u011fi s\u00fcre (maksimum 3 y\u0131l) boyunca elde edilen sat\u0131\u015flar\u0131n %3&#8217;\u00fcd\u00fcr.<\/p>\n\n\n\n<p>Ancak, a\u015fa\u011f\u0131daki ko\u015fullardan birini kar\u015f\u0131lad\u0131\u011f\u0131nda, para cezas\u0131 \u00f6deme zorunlulu\u011fu yoktur:<\/p>\n\n\n\n<ul>\n<li>\u0130lgili i\u015fletmenin, m\u00fckemmel yan\u0131lt\u0131c\u0131 g\u00f6sterim veya avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim kapsam\u0131nda oldu\u011funu bilmedi\u011fi ve bilmedi\u011fi i\u00e7in gerekli dikkati g\u00f6stermedi\u011fi kabul edildi\u011finde<\/li>\n\n\n\n<li>Para cezas\u0131n\u0131n miktar\u0131, 1.5 milyon yenin (yakla\u015f\u0131k 13.500 TL) alt\u0131nda oldu\u011funda (para cezas\u0131na tabi sat\u0131\u015f miktar\u0131 50 milyon yen (yakla\u015f\u0131k 450.000 TL) alt\u0131nda oldu\u011funda)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saglik_Gelistirme_Yasasi_Japon_Saglik_Gelistirme_Yasasi_Cezalari\"><\/span>Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 (Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131) Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam, Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funda ve ayr\u0131ca halk\u0131n sa\u011fl\u0131\u011f\u0131n\u0131n korunmas\u0131 ve halka bilgi aktar\u0131m\u0131 i\u00e7in \u00f6nemli bir etkisi oldu\u011fu kabul edildi\u011finde, ilk olarak bir \u00f6neri yap\u0131l\u0131r.<\/p>\n\n\n\n<p>Daha sonra, ge\u00e7erli bir neden olmaks\u0131z\u0131n \u00f6neriye uymayanlar i\u00e7in, \u00f6neriye ili\u015fkin tedbirlerin al\u0131nmas\u0131 gerekti\u011fi y\u00f6n\u00fcnde bir emir verilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, bu emre ayk\u0131r\u0131 hareket edenlere, 6 aydan az hapis veya 1 milyon yen (yakla\u015f\u0131k 9.000 TL) alt\u0131nda para cezas\u0131 verilir.<\/p>\n\n\n\n<p>Not: \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n d\u00fczenlemeye tabi oldu\u011fu \u015feyler, sadece mal veya hizmet sa\u011flayan i\u015fletmelerdir, ancak Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;nda, &#8220;hi\u00e7 kimse yan\u0131lt\u0131c\u0131 a\u015f\u0131r\u0131 g\u00f6sterim yapmamal\u0131d\u0131r&#8221; h\u00fckm\u00fc nedeniyle, ger\u00e7ekten mal \u00fcreten veya satan i\u015fletmelerin yan\u0131 s\u0131ra, reklam ajanslar\u0131, medya ve servis sa\u011flay\u0131c\u0131lar da d\u00fczenlemeye tabidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_ve_Tibbi_Cihaz_Yasasi_Japon_Ilac_ve_Tibbi_Cihaz_Yasasi_Cezalari\"><\/span>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131) Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funda, 2 y\u0131la kadar hapis veya 2 milyon yen (yakla\u015f\u0131k 18.000 TL) alt\u0131nda para cezas\u0131 veya her ikisi de verilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, 1 A\u011fustos 2021 (Gregorian takvimine g\u00f6re) tarihinde, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na da para cezas\u0131 sistemi getirildi. Para cezas\u0131, yasad\u0131\u015f\u0131 eylemin ger\u00e7ekle\u015fti\u011fi s\u00fcre (maksimum 3 y\u0131l) boyunca elde edilen sat\u0131\u015flar\u0131n %4.5&#8217;i olarak belirlenmi\u015ftir.<\/p>\n\n\n\n<p>Not: \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda da Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;nda oldu\u011fu gibi, &#8220;hi\u00e7 kimse yan\u0131lt\u0131c\u0131 a\u015f\u0131r\u0131 g\u00f6sterim yapmamal\u0131d\u0131r&#8221; h\u00fckm\u00fc bulunmaktad\u0131r, bu nedenle d\u00fczenlemeye tabi olanlar aras\u0131nda i\u015fletmelerin yan\u0131 s\u0131ra, reklam ajanslar\u0131, medya ve servis sa\u011flay\u0131c\u0131lar da bulunmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ev_Insaati_Is_Yasasi_Japon_Ev_Insaati_Is_Yasasi_Cezalari\"><\/span>Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131 (Japon Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131) Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ev in\u015faat\u0131 i\u015fletmecisinin yay\u0131nlad\u0131\u011f\u0131 reklam, Ev \u0130n\u015faat\u0131 \u0130\u015f Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funda, talimat cezas\u0131 veya i\u015f durdurma cezas\u0131 alabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, durum \u00f6zellikle a\u011f\u0131r oldu\u011funda, lisans iptal cezas\u0131 alabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, cezai ceza olarak, 6 aydan az hapis veya 1 milyon yen (yakla\u015f\u0131k 9.000 TL) alt\u0131nda para cezas\u0131 veya her ikisi de verilebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozel_Ticaret_Yasasi_Japon_Ozel_Ticaret_Yasasi_Cezalari\"><\/span>\u00d6zel Ticaret Yasas\u0131 (Japon \u00d6zel Ticaret Yasas\u0131) Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Telekom\u00fcnikasyon sat\u0131\u015f i\u015fletmecisinin reklam\u0131, \u00d6zel Ticaret Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funda, d\u00fczeltme tedbirleri gibi talimatlar veya i\u015f durdurma cezas\u0131 alabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, 1 milyon yen (yakla\u015f\u0131k 9.000 TL) alt\u0131nda para cezas\u0131 alabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asiri_Reklamciliktan_Kacinma_Onlemleri\"><\/span>A\u015f\u0131r\u0131 Reklamc\u0131l\u0131ktan Ka\u00e7\u0131nma \u00d6nlemleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A\u015f\u0131r\u0131 reklamc\u0131l\u0131ktan ka\u00e7\u0131nmak i\u00e7in a\u015fa\u011f\u0131daki \u00fc\u00e7 \u00f6nlemi alabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onlem_%E2%91%A0_Reklam_duzenlemeleri_hakkinda_sirket_ici_bilgilendirmeyi_saglamak\"><\/span>\u00d6nlem \u2460 Reklam d\u00fczenlemeleri hakk\u0131nda \u015firket i\u00e7i bilgilendirmeyi sa\u011flamak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam d\u00fczenlemeleri hakk\u0131ndaki yasalar, \u00fcr\u00fcn ve sat\u0131\u015f bi\u00e7imine g\u00f6re de\u011fi\u015fir ve \u00e7ok \u00e7e\u015fitlidir, bu nedenle hangi yasan\u0131n uygulanaca\u011f\u0131n\u0131 belirlemek zordur.<\/p>\n\n\n\n<p>\u015eirket i\u00e7inde, her bir yasan\u0131n reklam d\u00fczenlemelerine tabi olan \u00fcr\u00fcn ve hizmetleri birle\u015ftiren bir k\u0131lavuz haz\u0131rlay\u0131n ve karar verme kriterlerini standartla\u015ft\u0131r\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onlem_%E2%91%A1_Kamu_kurumlarinin_kilavuzlarini_ve_dikkat_edilmesi_gereken_noktalari_kontrol_etmek\"><\/span>\u00d6nlem \u2461 Kamu kurumlar\u0131n\u0131n k\u0131lavuzlar\u0131n\u0131 ve dikkat edilmesi gereken noktalar\u0131 kontrol etmek<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u00fcketici Ajans\u0131 ve Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 gibi kamu kurumlar\u0131, reklam d\u00fczenlemelerini i\u00e7eren her yasay\u0131 uygularken, d\u00fczenlemelerin standartlar\u0131n\u0131 belirginle\u015ftiren dikkat edilmesi gereken noktalar\u0131 yay\u0131nlamaktad\u0131r.<\/p>\n\n\n\n<p>Bu t\u00fcr k\u0131lavuzlarda, reklamlarda ka\u00e7\u0131n\u0131lmas\u0131 gereken belirli ifadeler belirtilmi\u015f olabilir, bu nedenle \u015firket i\u00e7i k\u0131lavuz olu\u015ftururken de referans al\u0131nabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onlem_%E2%91%A2_Reklam_duzenlemeleri_konusunda_uzman_bir_avukata_danismak\"><\/span>\u00d6nlem \u2462 Reklam d\u00fczenlemeleri konusunda uzman bir avukata dan\u0131\u015fmak<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yukar\u0131daki \u00f6nlemleri almak i\u00e7in gerekli uzman bilgisi eksikse, reklam d\u00fczenlemeleri konusunda bilgili bir avukata dan\u0131\u015fmak daha iyi olabilir.<\/p>\n\n\n\n<p>D\u00fczenlemelere ayk\u0131r\u0131 hareket etmek, duruma ba\u011fl\u0131 olarak, i\u015f durdurma emirleri gibi sert cezalar\u0131n uygulanmas\u0131na yol a\u00e7abilir. \u015eirketin itibar\u0131n\u0131 korumak i\u00e7in, bir avukat veya uzmana dan\u0131\u015farak, olas\u0131 sorunlar\u0131 m\u00fcmk\u00fcn oldu\u011funca \u00f6nlemek \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Abartili_Reklam_ve_Odul_Gosterim_Yasasi_ile_ilgili_sorunlariniz_varsa_bir_avukata_danisin\"><\/span>\u00d6zet: Abart\u0131l\u0131 Reklam ve \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile ilgili sorunlar\u0131n\u0131z varsa bir avukata dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklamlar, genellikle Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 taraf\u0131ndan d\u00fczenlenir, ancak \u00fcr\u00fcn veya hizmetin t\u00fcr\u00fcne ve sat\u0131\u015f bi\u00e7imine ba\u011fl\u0131 olarak, Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131, \u0130la\u00e7 ve Cihaz Yasas\u0131, Emlak \u0130\u015fleri Yasas\u0131 ve \u00d6zel Ticaret Yasas\u0131 gibi di\u011fer \u00e7e\u015fitli yasalar\u0131n d\u00fczenlemelerine tabi olabilir.<\/p>\n\n\n\n<p>Reklam yay\u0131nlarken, hangi ifadelerin abart\u0131l\u0131 reklam olarak kabul edildi\u011fine dikkat ederek, dikkatlice d\u00fc\u015f\u00fcnmek gereklidir.<\/p>\n\n\n\n<p>D\u00fczenlemelere ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131 gibi karar verme kriterleri veya reklamda kullan\u0131labilecek somut ifadeler konusunda karars\u0131z kald\u0131\u011f\u0131n\u0131zda, reklam d\u00fczenlemelerinde deneyimli bir avukata dan\u0131\u015fmak g\u00fcvenli olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve internet hukuku olmak \u00fczere hukukun \u00e7e\u015fitli alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk b\u00fcrosudur. Son y\u0131llarda, ila\u00e7 makinesi yasas\u0131 ihlalleri, \u00f6zellikle internet reklamc\u0131l\u0131\u011f\u0131 alan\u0131nda b\u00fcy\u00fck bir sorun haline gelmi\u015ftir ve reklamlar\u0131n hukuki denetiminin gereklili\u011fi giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya ba\u015flatmay\u0131 planlad\u0131\u011f\u0131n\u0131z i\u015fletmelerin hukuki risklerini analiz eder ve i\u015fletmeyi durdurmadan yasalara uygun hale getirmeye \u00e7al\u0131\u015f\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun hizmet verdi\u011fi alanlar: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Makale ve LP&#8217;nin \u0130la\u00e7 Makinesi Yasas\u0131 Kontrol\u00fc[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendi \u00fcr\u00fcnlerinizi veya hizmetlerinizi tan\u0131t\u0131rken, ka\u00e7\u0131n\u0131lmaz olarak abart\u0131l\u0131 ifadelere ba\u015fvurabilirsiniz. Ancak, abart\u0131l\u0131 reklamlar yasalarla d\u00fczenlenmi\u015ftir ve ihlal durumunda cezai yapt\u0131r\u0131mlar uygul [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61234"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61234"}],"version-history":[{"count":5,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61234\/revisions"}],"predecessor-version":[{"id":64231,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61234\/revisions\/64231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64229"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}