{"id":61272,"date":"2023-12-04T11:16:43","date_gmt":"2023-12-04T02:16:43","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61272"},"modified":"2024-03-15T18:03:23","modified_gmt":"2024-03-15T09:03:23","slug":"stealth-marketing-youtuber","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber","title":{"rendered":"YouTuber'\u0131n SteMa Yapmas\u0131 Japon Hediye G\u00f6sterim Yasas\u0131'n\u0131 \u0130hlal Mi? \u015eirket Projeleriyle Fark\u0131 Nedir?"},"content":{"rendered":"\n<p>YouTube&#8217;da her g\u00fcn \u00e7e\u015fitli t\u00fcrlerde videolar yay\u0131nlanmaktad\u0131r. Bu videolar aras\u0131nda, YouTuber&#8217;lar\u0131n \u00fcr\u00fcn veya uygulamalar\u0131 tan\u0131tt\u0131\u011f\u0131 videolar\u0131 g\u00f6rm\u00fc\u015f olabilirsiniz. \u00dcr\u00fcn veya uygulama tan\u0131t\u0131m videolar\u0131nda, YouTuber&#8217;lar bazen kendilerinin ger\u00e7ekten kulland\u0131\u011f\u0131 ve iyi bulduklar\u0131 bir \u015feyi tan\u0131t\u0131rken, bazen de bir \u015firketten gelen talep \u00fczerine tan\u0131t\u0131m yapmaktad\u0131rlar.<\/p>\n\n\n\n<p>Burada sorun olan durum, YouTuber&#8217;lar\u0131n ekonomik bir kar\u015f\u0131l\u0131k almak i\u00e7in bir \u015firketten \u00fcr\u00fcn veya uygulama tan\u0131tma talebi ald\u0131klar\u0131 halde, bunu gizleyerek video arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn veya uygulama tan\u0131t\u0131m\u0131 yapmalar\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu t\u00fcr eylemler &#8220;Stealth Marketing (a\u015fa\u011f\u0131da &#8216;Stema&#8217; olarak adland\u0131r\u0131l\u0131r)&#8221; olarak bilinir, ancak &#8216;Stema&#8217; yasal m\u0131d\u0131r? Bu makalede, YouTuber&#8217;lar\u0131n Stema&#8217;s\u0131n\u0131n hangi yasal sorunlar\u0131 oldu\u011funu a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<p>Ayr\u0131ca, Stema&#8217;dan farkl\u0131 olarak, bir \u015firketten talep oldu\u011funu a\u00e7\u0131k\u00e7a belirterek \u00fcr\u00fcn veya uygulama tan\u0131t\u0131m\u0131 yapan, yani &#8216;\u015firket projeleri&#8217; hakk\u0131nda da a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Stema_Nedir_ve_Hangi_Davranislari_Kapsar\" title=\"Stema Nedir ve Hangi Davran\u0131\u015flar\u0131 Kapsar?\">Stema Nedir ve Hangi Davran\u0131\u015flar\u0131 Kapsar?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#YouTuber%E2%80%99larin_Urun_Tanitimi_Yapmasinin_Sorunlari\" title=\"YouTuber&#8217;lar\u0131n \u00dcr\u00fcn Tan\u0131t\u0131m\u0131 Yapmas\u0131n\u0131n Sorunlar\u0131\">YouTuber&#8217;lar\u0131n \u00dcr\u00fcn Tan\u0131t\u0131m\u0131 Yapmas\u0131n\u0131n Sorunlar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Hukuki_Sorunlar_%E2%80%93_Odul_Gosterim_Yasasi_ile_Iliskisi\" title=\"Hukuki Sorunlar &#8211; \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi\">Hukuki Sorunlar &#8211; \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Odul_Gosterim_Yasasi_Nedir\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Odul_Gosterim_Yasasi_Uzerindeki_Sorunlar_ve_Stema_Iliskisi\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Stema \u0130li\u015fkisi\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Stema \u0130li\u015fkisi<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Mukemmellik_Yaniltici_Gosterimi\" title=\"M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi\">M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Avantaj_Yaniltici_Gosterimi\" title=\"Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi\">Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#YouTuber%E2%80%99larin_gerceklestirdigi_Stema%E2%80%99nin_ne_zaman_Japon_Hediye_Gosterim_Yasasi%E2%80%99na_Premiums_and_Representations_Act_aykiri_oldugu_durumlar_nelerdir\" title=\"YouTuber&#8217;lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi Stema&#8217;n\u0131n ne zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Premiums and Representations Act) ayk\u0131r\u0131 oldu\u011fu durumlar nelerdir?\">YouTuber&#8217;lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi Stema&#8217;n\u0131n ne zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Premiums and Representations Act) ayk\u0131r\u0131 oldu\u011fu durumlar nelerdir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Gercek_Ustu_Sorunlar\" title=\"Ger\u00e7ek \u00dcst\u00fc Sorunlar\">Ger\u00e7ek \u00dcst\u00fc Sorunlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Sirket_Islemleri_Ne_Tur_Bir_Eylemi_Ifade_Eder\" title=\"\u015eirket \u0130\u015flemleri Ne T\u00fcr Bir Eylemi \u0130fade Eder?\">\u015eirket \u0130\u015flemleri Ne T\u00fcr Bir Eylemi \u0130fade Eder?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-youtuber\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_Nedir_ve_Hangi_Davranislari_Kapsar\"><\/span>Stema Nedir ve Hangi Davran\u0131\u015flar\u0131 Kapsar?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1081970570-1024x683.jpg\" alt=\"\" class=\"wp-image-8140\" \/><\/figure>\n\n\n\n<p>Stema, Stealth Marketing (Gizli Pazarlama) kelimelerinin k\u0131saltmas\u0131d\u0131r ve t\u00fcketicinin reklam oldu\u011funu fark etmeyece\u011fi \u015fekilde reklam yapmay\u0131 ifade eder. &#8220;Stealth&#8221; kelimesi, gizli, sakl\u0131, saklanan gibi anlamlara gelir ve reklam\u0131n veya tan\u0131t\u0131m\u0131n gizli oldu\u011funu, t\u00fcketicilere gizli bir \u015fekilde reklam veya tan\u0131t\u0131m yap\u0131ld\u0131\u011f\u0131n\u0131 belirtir. Bu nedenle, bu t\u00fcr bir pazarlama stratejisi &#8220;Stealth Marketing&#8221; olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, &#8220;stealth&#8221; kelimesi gibi gizli, saklanan anlamlar\u0131na sahip olan &#8220;undercover&#8221; kelimesi ile birle\u015ferek, Undercover Marketing (Gizli Pazarlama) olarak da adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>Genel olarak, stema iki tipe ayr\u0131l\u0131r:<\/p>\n\n\n\n<p>1. \u0130\u015fletme sahibi veya i\u015fletmeden maddi bir kar\u015f\u0131l\u0131k alan ki\u015finin, bir \u00fc\u00e7\u00fcnc\u00fc taraf\u0131n yorum yapt\u0131\u011f\u0131 izlenimini yaratarak yorum sitesine yorum g\u00f6nderdi\u011fi &#8220;sahte&#8221; tipi stema<\/p>\n\n\n\n<p>2. \u0130\u015fletmenin, \u00fcr\u00fcn veya uygulama gibi reklamlar\u0131n veya tan\u0131t\u0131mlar\u0131n yap\u0131lmas\u0131 i\u00e7in \u00fc\u00e7\u00fcnc\u00fc bir tarafa maddi bir fayda sa\u011flad\u0131\u011f\u0131, ancak bu ger\u00e7e\u011fi g\u00f6stermedi\u011fi &#8220;fayda sa\u011flama gizlilik&#8221; tipi stema<\/p>\n\n\n\n<p>YouTuber&#8217;larla olan ili\u015fkilerde, genellikle 2. tip stema sorun olu\u015fturur. Bu nedenle, a\u015fa\u011f\u0131daki a\u00e7\u0131klamalar 2. tip stema&#8217;y\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak yap\u0131lacakt\u0131r.<\/p>\n\n\n\n<p>Referans Makale: <a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">Di\u011fer \u015eirketlerin Stealth Marketing (Stema) Makalelerinin Silinmesi[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTuber%E2%80%99larin_Urun_Tanitimi_Yapmasinin_Sorunlari\"><\/span>YouTuber&#8217;lar\u0131n \u00dcr\u00fcn Tan\u0131t\u0131m\u0131 Yapmas\u0131n\u0131n Sorunlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1290378796-1024x683.jpg\" alt=\"\" class=\"wp-image-8141\" \/><\/figure>\n\n\n\n<p>YouTuber&#8217;lar\u0131n videolar\u0131nda \u00fcr\u00fcn veya uygulama tan\u0131t\u0131m\u0131 yapmalar\u0131 durumunda, bu tan\u0131t\u0131m videolar\u0131n\u0131n reklam olup olmad\u0131\u011f\u0131na dair ele\u015ftiriler olabiliyor. Ancak, bir tan\u0131t\u0131m\u0131n reklam oldu\u011fu durumlarda hangi sorunlar\u0131n ortaya \u00e7\u0131kabilece\u011fini herkes tam anlam\u0131yla anlam\u0131\u015f olmayabilir. Bu nedenle, a\u015fa\u011f\u0131da, reklam yapman\u0131n yaratabilece\u011fi hukuki sorunlar\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hukuki_Sorunlar_%E2%80%93_Odul_Gosterim_Yasasi_ile_Iliskisi\"><\/span>Hukuki Sorunlar &#8211; \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bir YouTuber, bir stema videosu yay\u0131nlad\u0131\u011f\u0131nda, Haks\u0131z \u00d6d\u00fcl ve Haks\u0131z G\u00f6sterim \u00d6nleme Yasas\u0131 (bundan sonra &#8216;Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217; olarak an\u0131lacakt\u0131r) ile olan ili\u015fkisi sorun olu\u015fturur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_Nedir\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, \u00fcr\u00fcn veya hizmetlerin kalitesi, i\u00e7eri\u011fi, fiyat\u0131 vb. hakk\u0131nda yan\u0131lt\u0131c\u0131 bilgiler sunmay\u0131 s\u0131k\u0131 bir \u015fekilde d\u00fczenleyen ve a\u015f\u0131r\u0131 \u00f6d\u00fcl sunumunu \u00f6nlemek i\u00e7in \u00f6d\u00fcl miktar\u0131n\u0131 s\u0131n\u0131rlayan bir yasad\u0131r. Bu yasa, t\u00fcketicilerin daha kaliteli \u00fcr\u00fcn ve hizmetleri \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir \u015fekilde se\u00e7ebilecekleri bir ortam\u0131 korumay\u0131 ama\u00e7lar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_Uzerindeki_Sorunlar_ve_Stema_Iliskisi\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Stema \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stema ile olan ili\u015fkide, \u00f6ncelikle a\u015fa\u011f\u0131daki \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) maddeleri ile olan ili\u015fki sorun olu\u015fturmaktad\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukemmellik_Yaniltici_Gosterimi\"><\/span>M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi hakk\u0131nda, a\u015fa\u011f\u0131daki \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 1. f\u0131kras\u0131 h\u00fck\u00fcm getirmektedir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u00dcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 veya di\u011fer i\u00e7erikleri hakk\u0131nda, genel t\u00fcketicilere kar\u015f\u0131, ger\u00e7ek olan\u0131ndan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6steren veya ger\u00e7e\u011fe ayk\u0131r\u0131 olarak ayn\u0131 t\u00fcr veya benzer \u00fcr\u00fcn veya hizmet sunan di\u011fer i\u015fletmelerden \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6steren bir g\u00f6sterim olup, haks\u0131z yere m\u00fc\u015fterileri \u00e7eken ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleme riski olan bir durum<\/p>\n<cite>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesi 1. f\u0131kra<\/cite><\/blockquote>\n\n\n\n<p>\u00d6zellikle, bir \u00fcr\u00fcn veya hizmetin kalitesini, ger\u00e7ekte oldu\u011fundan daha \u00fcst\u00fcn oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tma veya rakip bir i\u015fletmenin sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcn veya hizmetten \u00f6zellikle \u00fcst\u00fcn olmad\u0131\u011f\u0131 halde, sanki \u00fcst\u00fcnm\u00fc\u015f gibi yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tma eylemi M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi&#8217;ne dahildir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantaj_Yaniltici_Gosterimi\"><\/span>Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi hakk\u0131nda, a\u015fa\u011f\u0131daki \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 2. f\u0131kras\u0131 h\u00fck\u00fcm getirmektedir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u00dcr\u00fcn veya hizmetin fiyat\u0131 veya di\u011fer ticaret ko\u015fullar\u0131 hakk\u0131nda, ger\u00e7ek olan\u0131ndan veya ayn\u0131 t\u00fcr veya benzer \u00fcr\u00fcn veya hizmet sunan di\u011fer i\u015fletmelerden \u00e7ok daha avantajl\u0131 oldu\u011funu genel t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren bir durum olup, haks\u0131z yere m\u00fc\u015fterileri \u00e7eken ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleme riski olan bir durum<\/p>\n<cite>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesi 2. f\u0131kra<\/cite><\/blockquote>\n\n\n\n<p>\u00d6zellikle, bir \u00fcr\u00fcn veya hizmetin ticaret ko\u015fullar\u0131n\u0131, ger\u00e7ekte oldu\u011fundan daha avantajl\u0131 oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tma veya rakip bir i\u015fletmenin sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcn veya hizmetten \u00f6zellikle daha ucuz olmad\u0131\u011f\u0131 halde, sanki \u00e7ok daha ucuzmu\u015f gibi yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tma eylemi Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi&#8217;ne dahildir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTuber%E2%80%99larin_gerceklestirdigi_Stema%E2%80%99nin_ne_zaman_Japon_Hediye_Gosterim_Yasasi%E2%80%99na_Premiums_and_Representations_Act_aykiri_oldugu_durumlar_nelerdir\"><\/span>YouTuber&#8217;lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi Stema&#8217;n\u0131n ne zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Premiums and Representations Act) ayk\u0131r\u0131 oldu\u011fu durumlar nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_326500082-1024x640.jpg\" alt=\"\" class=\"wp-image-8142\" \/><figcaption class=\"wp-element-caption\"> Stema&#8217;n\u0131n Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011fu durumlar\u0131 a\u00e7\u0131kl\u0131yoruz.<\/figcaption><\/figure>\n\n\n\n<p>Peki, YouTuber&#8217;lar\u0131n ger\u00e7ekle\u015ftirdi\u011fi Stema&#8217;n\u0131n ne zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funu d\u00fc\u015f\u00fcnelim. Stema hakk\u0131nda, Stema&#8217;n\u0131n her zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funu d\u00fc\u015f\u00fcnenler var, ancak asl\u0131nda Stema&#8217;n\u0131n her zaman Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olmad\u0131\u011f\u0131n\u0131, yaln\u0131zca Yasada belirtilen yasaklanm\u0131\u015f eylemleri ger\u00e7ekle\u015ftirdi\u011finde Yasaya ayk\u0131r\u0131 oldu\u011funu belirtmek \u00f6nemlidir. Yani, sadece Stema oldu\u011fu i\u00e7in hemen Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olaca\u011f\u0131 anlam\u0131na gelmez, bu y\u00fczden dikkatli olmal\u0131y\u0131z.<\/p>\n\n\n\n<p>Ayr\u0131ca, YouTuber&#8217;lar\u0131n \u00fcr\u00fcn veya uygulamalar hakk\u0131nda yapt\u0131\u011f\u0131 tan\u0131t\u0131m videolar\u0131nda, genellikle \u00fcr\u00fcn veya uygulaman\u0131n &#8220;kalitesi, standartlar\u0131 ve di\u011fer i\u00e7erikleri&#8221; hakk\u0131nda bilgi verilir, bu y\u00fczden yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterim ile ili\u015fkisine odaklanarak a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<p>Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olan yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterimin ger\u00e7ekle\u015fti\u011fini belirlemek i\u00e7in, a\u015fa\u011f\u0131daki gerekliliklerin kar\u015f\u0131lanmas\u0131 gerekmektedir:<\/p>\n\n\n\n<ol>\n<li>(\u2170) Stema ile tan\u0131t\u0131lan \u00fcr\u00fcn veya uygulaman\u0131n, ger\u00e7ek \u00fcr\u00fcn veya uygulamadan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu belirtmek veya (\u2171) ger\u00e7ekte olmayan bir \u015fekilde, rekabet halinde olan bir i\u015fletmenin sundu\u011fu \u00fcr\u00fcn veya uygulamadan \u00e7ok daha avantajl\u0131 oldu\u011funu belirtmek,<\/li>\n\n\n\n<li>M\u00fc\u015fterileri haks\u0131z yere \u00e7ekmek ve genel t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleyebilecek bir tan\u0131t\u0131m olmas\u0131.<\/li>\n<\/ol>\n\n\n\n<p>K\u0131sacas\u0131, YouTube&#8217;a a\u015f\u0131r\u0131 \u00fcr\u00fcn veya uygulama tan\u0131t\u0131m videolar\u0131 y\u00fckledi\u011finizde, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 bir durum olu\u015fabilir.<\/p>\n\n\n\n<p>Stema durumunda, YouTube&#8217;a y\u00fcklenen videonun bir reklam veya tan\u0131t\u0131m oldu\u011funu t\u00fcketiciler anlamayabilir, bu nedenle t\u00fcketiciler, &#8220;YouTuber ki\u015fisel olarak sat\u0131n ald\u0131 ve ki\u015fisel olarak \u00f6nerdi\u011fi i\u00e7in iyi bir \u015fey&#8221; diye d\u00fc\u015f\u00fcnebilir ve bu, yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterim olarak Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>\u00d6te yandan, daha sonra bahsedece\u011fimiz \u015firket projeleri i\u00e7in, YouTuber&#8217;\u0131n bir \u015firketten ekonomik bir kar\u015f\u0131l\u0131k ald\u0131\u011f\u0131n\u0131 t\u00fcketiciler anlayabilir, bu nedenle &#8220;Bu video, \u015firketten ekonomik bir fayda ald\u0131\u011f\u0131 i\u00e7in, \u015firketin isteklerine uygun bir tan\u0131t\u0131m yap\u0131yor&#8221; diye d\u00fc\u015f\u00fcnebilirler. Bu nedenle, Stema&#8217;ya k\u0131yasla yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterime d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 nispeten d\u00fc\u015f\u00fck olabilir ve yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterim olarak Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 bir eylem olarak kabul edilme olas\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fck olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir YouTuber, hi\u00e7 kullanmad\u0131\u011f\u0131 bir fl\u00f6rt uygulamas\u0131n\u0131, bir \u015firketten ald\u0131\u011f\u0131 bir istek \u00fczerine, Stema ile reklam\u0131n\u0131 ve tan\u0131t\u0131m\u0131n\u0131 yapar. Ayr\u0131ca, uygulaman\u0131n tan\u0131t\u0131m videosunda, &#8220;Bu siteyi kullanarak, ger\u00e7ekten bir\u00e7ok ki\u015fiyle tan\u0131\u015fabildim. Di\u011fer \u015firketlerin uygulamalar\u0131yla hi\u00e7 tan\u0131\u015famad\u0131m, ama bu uygulamay\u0131 kulland\u0131\u011f\u0131mda tan\u0131\u015fabildim&#8221; gibi bir tan\u0131t\u0131m yapar.<\/p>\n\n\n\n<p>Ancak, ger\u00e7ekte, bu uygulamada sadece sahte kullan\u0131c\u0131lar var ve hi\u00e7 kimseyle tan\u0131\u015famazs\u0131n\u0131z, ya da di\u011fer \u015firketlerin uygulamalar\u0131yla daha fazla ki\u015fiyle tan\u0131\u015fabilirsiniz, bu durumda, yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn g\u00f6sterim olarak Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gercek_Ustu_Sorunlar\"><\/span>Ger\u00e7ek \u00dcst\u00fc Sorunlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, varsay\u0131msal olarak, bir stealth pazarlama (stema) kampanyas\u0131n\u0131n Japon &#8220;\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8221;na ayk\u0131r\u0131 olmad\u0131\u011f\u0131 durumlarda bile, ger\u00e7ek \u00fcst\u00fc sorunlar mevcuttur. Stealth pazarlama genellikle toplum taraf\u0131ndan olumsuz bir durum olarak g\u00f6r\u00fcl\u00fcr.<br> Bu durumda, e\u011fer bir durumun stealth pazarlama oldu\u011fu ortaya \u00e7\u0131karsa, tan\u0131t\u0131m videosunu yay\u0131nlayan YouTuber&#8217;\u0131n itibar\u0131 d\u00fc\u015febilir. Ayr\u0131ca, tan\u0131t\u0131m videosunu talep eden \u015firketin itibar\u0131 da d\u00fc\u015febilir ve stealth pazarlamay\u0131 sevmeyen ki\u015filer taraf\u0131ndan boykot hareketleri ba\u015flat\u0131labilir.<\/p>\n\n\n\n<p>Bu \u015fekilde, stealth pazarlama, ger\u00e7ek \u00fcst\u00fc riskleri de i\u00e7erir, bu y\u00fczden stealth pazarlama yaparken dikkatli bir de\u011ferlendirme gereklidir.<\/p>\n\n\n\n<p>Referans makale: <a href=\"https:\/\/monolith.law\/reputation\/defamation-dueto-stealthmarketing\" target=\"_blank\" rel=\"noreferrer noopener\">Stealth Pazarlama &amp; Kendi Kendine Sahneleme: \u0130tibar Zarar\u0131na Yol A\u00e7arsa Silinebilir mi?[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sirket_Islemleri_Ne_Tur_Bir_Eylemi_Ifade_Eder\"><\/span>\u015eirket \u0130\u015flemleri Ne T\u00fcr Bir Eylemi \u0130fade Eder?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u015eirket i\u015flemleri, bir YouTuber&#8217;\u0131n bir \u015firketten ekonomik bir kar\u015f\u0131l\u0131k ald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131\u011f\u0131 ve \u00fcr\u00fcnler veya uygulamalar gibi \u015feylerin tan\u0131t\u0131m\u0131n\u0131 yapt\u0131\u011f\u0131 durumlar\u0131 ifade eder. YouTuber&#8217;\u0131n videolar\u0131n\u0131 izlerken, &#8220;Sponsorlu\u011funda \u25ef\u25ef A.\u015e.&#8221; gibi belirtilmi\u015f tan\u0131t\u0131m videolar\u0131n\u0131 g\u00f6rm\u00fc\u015f olabilirsiniz. Bu t\u00fcr tan\u0131t\u0131mlar \u015firket i\u015flemleri olarak adland\u0131r\u0131l\u0131r. Ayr\u0131ca bunlar ortakl\u0131k projeleri veya ortakl\u0131k videolar\u0131 olarak da adland\u0131r\u0131l\u0131r. \u015eirket i\u015flemleri hakk\u0131nda, bir YouTuber&#8217;\u0131n bir \u015firketten gelen talep \u00fczerine tan\u0131t\u0131m videosu yay\u0131nlad\u0131\u011f\u0131 anla\u015f\u0131ld\u0131\u011f\u0131ndan, t\u00fcketiciler &#8220;Bu bir \u015firket i\u015flemi oldu\u011fu i\u00e7in videoyu referans olarak izleyeyim&#8221; diye d\u00fc\u015f\u00fcnebilir ve yan\u0131lt\u0131c\u0131 bir g\u00f6r\u00fcnt\u00fc olu\u015fturma olas\u0131l\u0131\u011f\u0131 d\u00fc\u015fer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yukar\u0131da, YouTuber&#8217;lar\u0131n gizli reklam yapmas\u0131n\u0131n hukuki sorunlar\u0131 hakk\u0131nda a\u00e7\u0131klamalar yapt\u0131k.<\/p>\n\n\n\n<p>YouTube&#8217;un son y\u0131llardaki pop\u00fclaritesinin artmas\u0131yla, \u015firketler ve YouTuber&#8217;lar aras\u0131ndaki ili\u015fkiler g\u00fc\u00e7lenmi\u015f ve gizli reklam yapma durumlar\u0131 da ortaya \u00e7\u0131km\u0131\u015ft\u0131r. \u00dcr\u00fcn veya uygulama tan\u0131t\u0131m videolar\u0131 talep eden \u015firketler ve bu tan\u0131t\u0131m videolar\u0131n\u0131 yay\u0131nlayan YouTuber&#8217;lar\u0131n, gizli reklam hakk\u0131nda do\u011fru bilgiye sahip olmalar\u0131 \u00f6nemlidir.<\/p>\n\n\n\n<p>Gizli reklam konusunda, yan\u0131lt\u0131c\u0131 ifadelerin kullan\u0131lmas\u0131 ve Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Japanese Premium Display Law) ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131n\u0131n belirlenmesi, hukuki bilgi ve uzman de\u011ferlendirmesi gerektirir. Bu nedenle, gizli reklam konusunda endi\u015fesi olan \u015firketler ve YouTuber&#8217;lar, bir avukata dan\u0131\u015fmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu makalenin i\u00e7eri\u011fini video olarak \u00f6\u011frenmek isteyenler, l\u00fctfen firmam\u0131z\u0131n YouTube kanal\u0131ndaki videolar\u0131 izleyin.<\/p>\n\n\n\n<p><a href=\"https:\/\/youtu.be\/2eqPD9-HkP8\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/2eqPD9-HkP8[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube&#8217;da her g\u00fcn \u00e7e\u015fitli t\u00fcrlerde videolar yay\u0131nlanmaktad\u0131r. Bu videolar aras\u0131nda, YouTuber&#8217;lar\u0131n \u00fcr\u00fcn veya uygulamalar\u0131 tan\u0131tt\u0131\u011f\u0131 videolar\u0131 g\u00f6rm\u00fc\u015f olabilirsiniz. \u00dcr\u00fcn veya uygulama tan\u0131 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,22],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61272"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61272"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61272\/revisions"}],"predecessor-version":[{"id":63703,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61272\/revisions\/63703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/63702"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}