{"id":61280,"date":"2023-12-04T11:16:44","date_gmt":"2023-12-04T02:16:44","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61280"},"modified":"2024-03-13T22:38:06","modified_gmt":"2024-03-13T13:38:06","slug":"penalty-for-trademark-infringement","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement","title":{"rendered":"\u00d6rneklerle \u00d6\u011frenin: 'Marka Haklar\u0131 \u0130hlali' Standartlar\u0131 ve Cezalar\u0131 (Hapis ve Para Cezas\u0131) Hakk\u0131nda"},"content":{"rendered":"\n<p>Kendi \u015firket ad\u0131n\u0131z\u0131, \u00fcr\u00fcn ad\u0131n\u0131z\u0131 vb. &#8216;Marka Hakk\u0131&#8217; olarak kaydettikten sonra, ba\u015fkalar\u0131 bu markay\u0131 izinsiz kullan\u0131yorsa, marka hakk\u0131 ihlali iddia edebilirsiniz. Ayr\u0131ca, marka hakk\u0131 ihlali bir su\u00e7 oldu\u011fu i\u00e7in, ihlal eden ki\u015fi cezai sorumluluk ta\u015f\u0131r ve cezaland\u0131r\u0131labilir.<\/p>\n\n\n\n<p>Marka hakk\u0131 ihlalinin cezalar\u0131 nas\u0131l belirlenir ve nas\u0131l de\u011ferlendirilir?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Marka_Haklari_Ihlali_Cezalari_Nedir\" title=\"Marka Haklar\u0131 \u0130hlali Cezalar\u0131 Nedir?\">Marka Haklar\u0131 \u0130hlali Cezalar\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Ticari_Marka_Haklari_%E2%80%98Benzer%E2%80%99_Kapsamini_da_Icerir\" title=\"Ticari Marka Haklar\u0131 &#8216;Benzer&#8217; Kapsam\u0131n\u0131 da \u0130\u00e7erir\">Ticari Marka Haklar\u0131 &#8216;Benzer&#8217; Kapsam\u0131n\u0131 da \u0130\u00e7erir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Marka_Haklari_Ihlali_%E2%80%98Sikayete_Bagli_Suc%E2%80%99_Degildir\" title=\"Marka Haklar\u0131 \u0130hlali &#8216;\u015eikayete Ba\u011fl\u0131 Su\u00e7&#8217; De\u011fildir\">Marka Haklar\u0131 \u0130hlali &#8216;\u015eikayete Ba\u011fl\u0131 Su\u00e7&#8217; De\u011fildir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Ticari_Marka_Ihlali_Icin_de_Kasit_Gerekli\" title=\"Ticari Marka \u0130hlali \u0130\u00e7in de Kas\u0131t Gerekli\">Ticari Marka \u0130hlali \u0130\u00e7in de Kas\u0131t Gerekli<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Unlu_Urunlerin_Sahte_Ornekleri\" title=\"\u00dcnl\u00fc \u00dcr\u00fcnlerin Sahte \u00d6rnekleri\">\u00dcnl\u00fc \u00dcr\u00fcnlerin Sahte \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Yazilimin_Kotuye_Kullanim_Programlarinin_Ornekleri\" title=\"Yaz\u0131l\u0131m\u0131n K\u00f6t\u00fcye Kullan\u0131m Programlar\u0131n\u0131n \u00d6rnekleri\">Yaz\u0131l\u0131m\u0131n K\u00f6t\u00fcye Kullan\u0131m Programlar\u0131n\u0131n \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Kotu_niyetli_liste_reklamlari_da_ayni_sekilde_dusunulebilir_mi\" title=\"K\u00f6t\u00fc niyetli liste reklamlar\u0131 da ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcn\u00fclebilir mi?\">K\u00f6t\u00fc niyetli liste reklamlar\u0131 da ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcn\u00fclebilir mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Marka_Haklari_Ihlali_Kasitliligi_ve_Ihtarname\" title=\"Marka Haklar\u0131 \u0130hlali Kas\u0131tl\u0131l\u0131\u011f\u0131 ve \u0130htarname\">Marka Haklar\u0131 \u0130hlali Kas\u0131tl\u0131l\u0131\u011f\u0131 ve \u0130htarname<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/penalty-for-trademark-infringement\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Haklari_Ihlali_Cezalari_Nedir\"><\/span>Marka Haklar\u0131 \u0130hlali Cezalar\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka haklar\u0131, Marka Hukuku ile belirlenen haklard\u0131r ve bu hukukun 78. maddesinde, cezalarla ilgili h\u00fck\u00fcmler bulunmaktad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>B\u00f6l\u00fcm Dokuz &#8211; Cezalar<br> (\u0130hlal Su\u00e7u)<br> Madde 78 &#8211; Marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden ki\u015fi (37. madde veya 67. madde h\u00fck\u00fcmlerine g\u00f6re marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden eylemler d\u0131\u015f\u0131nda.), on y\u0131la kadar hapis veya en fazla on milyon yen para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r, veya her ikisi birden uygulan\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>Ayr\u0131ca, a\u015fa\u011f\u0131daki h\u00fck\u00fcmler biraz karma\u015f\u0131k olabilir, ancak<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 37 &#8211; A\u015fa\u011f\u0131daki eylemler, ilgili marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eder olarak kabul edilir.<br> Bir &#8211; Belirli bir \u00fcr\u00fcn veya hizmet i\u00e7in tescilli markaya benzer bir markan\u0131n kullan\u0131lmas\u0131 veya belirli bir \u00fcr\u00fcn veya hizmete benzer bir \u00fcr\u00fcn veya hizmet i\u00e7in tescilli marka veya buna benzer bir markan\u0131n kullan\u0131lmas\u0131<br> \u0130ki &#8211; Belirli bir \u00fcr\u00fcn veya belirli bir \u00fcr\u00fcn veya hizmete benzer bir \u00fcr\u00fcn olup, bu \u00fcr\u00fcn veya bu \u00fcr\u00fcn\u00fcn ambalaj\u0131na tescilli marka veya buna benzer bir marka eklenmi\u015f olan\u0131n devri, teslimi veya ihracat\u0131 i\u00e7in sahip olma eylemi<br> (Orta k\u0131s\u0131m atlanm\u0131\u015ft\u0131r)<br> Madde 78-2 &#8211; 37. madde veya 67. madde h\u00fck\u00fcmlerine g\u00f6re marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden eylemler olarak kabul edilen eylemleri ger\u00e7ekle\u015ftiren ki\u015fi, be\u015f y\u0131la kadar hapis veya en fazla be\u015f milyon yen para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r, veya her ikisi birden uygulan\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>gibi cezalar da bulunmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Haklari_%E2%80%98Benzer%E2%80%99_Kapsamini_da_Icerir\"><\/span>Ticari Marka Haklar\u0131 &#8216;Benzer&#8217; Kapsam\u0131n\u0131 da \u0130\u00e7erir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Basit\u00e7e ifade etmek gerekirse,<\/p>\n\n\n\n<ol>\n<li>Ayn\u0131 ticari markan\u0131n, ayn\u0131 (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131 durumunda \u2192 10 y\u0131la kadar hapis veya 10 milyon yen&#8217;e kadar para cezas\u0131 veya her ikisi<\/li>\n\n\n\n<li> Benzer bir ticari markan\u0131n, ayn\u0131 (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131 durumunda \u2192 5 y\u0131la kadar hapis veya 5 milyon yen&#8217;e kadar para cezas\u0131 veya her ikisi<\/li>\n\n\n\n<li> Ayn\u0131 ticari markan\u0131n, benzer (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131 durumunda \u2192 5 y\u0131la kadar hapis veya 5 milyon yen&#8217;e kadar para cezas\u0131 veya her ikisi<\/li>\n<\/ol>\n\n\n\n<p>Yap\u0131s\u0131 budur. Ticari marka, belirli bir ticari markay\u0131 belirli bir (\u00fcr\u00fcn veya hizmet) i\u00e7in kaydettirdi\u011finizde,<\/p>\n\n\n\n<ol>\n<li>Ayn\u0131 ticari markan\u0131n, ayn\u0131 (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131n\u0131 yasaklayabilirsiniz<\/li>\n\n\n\n<li> Benzer bir ticari markan\u0131n, ayn\u0131 (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131n\u0131 yasaklayabilirsiniz<\/li>\n\n\n\n<li> Ayn\u0131 ticari markan\u0131n, benzer (\u00fcr\u00fcn veya hizmet) i\u00e7in kullan\u0131lmas\u0131n\u0131 yasaklayabilirsiniz<\/li>\n<\/ol>\n\n\n\n<p>bu kapsamda haklar\u0131n\u0131z\u0131 elde edebilirsiniz. Ancak, bu durumlar aras\u0131nda, \u00f6zellikle g\u00fc\u00e7l\u00fc olan, ba\u015fka bir deyi\u015fle, ihlal eylemlerine kar\u015f\u0131 ciddi cezalar verilmesi gereken k\u0131s\u0131m, 1&#8217;dir. Bu nedenle, 1 ile 2 ve 3 aras\u0131nda ceza \u015fiddeti ayr\u0131l\u0131r.<\/p>\n\n\n\n<p>Ancak, burada bahsedilen &#8216;kullan\u0131m&#8217; biraz \u00f6zel bir kavramd\u0131r. Basit\u00e7e ifade etmek gerekirse, ticari marka hakk\u0131, &#8216;resmi oldu\u011fu \u015feklinde alg\u0131lanabilecek bir kullan\u0131m&#8217;\u0131 yasaklama hakk\u0131d\u0131r. Bu konu hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama a\u015fa\u011f\u0131daki makalede bulunabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/trademark-infringement-cases-illegalityjudgment\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/trademark-infringement-cases-illegalityjudgment[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Haklari_Ihlali_%E2%80%98Sikayete_Bagli_Suc%E2%80%99_Degildir\"><\/span>Marka Haklar\u0131 \u0130hlali &#8216;\u015eikayete Ba\u011fl\u0131 Su\u00e7&#8217; De\u011fildir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu \u015fekilde, marka haklar\u0131n\u0131n ihlali, cezai yapt\u0131r\u0131m\u0131 belirlenmi\u015f bir su\u00e7tur. Dolay\u0131s\u0131yla, marka haklar\u0131n\u0131z ihlal edildi\u011finde, polise ba\u015fvurarak zarar\u0131n\u0131z\u0131 bildirebilir ve tutuklama talep edebilirsiniz. Ancak, biraz karma\u015f\u0131k olabilir, fakat marka haklar\u0131 ihlali, \u015fikayete ba\u011fl\u0131 bir su\u00e7 de\u011fildir. Yani, polise &#8216;\u015fikayet&#8217; ba\u015fvurusunda bulunman\u0131za gerek yoktur, zarar bildirimi yaparak veya benzeri bir eylemle, polis taraf\u0131ndan soru\u015fturma veya tutuklama talep etmeniz yeterlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Ihlali_Icin_de_Kasit_Gerekli\"><\/span>Ticari Marka \u0130hlali \u0130\u00e7in de Kas\u0131t Gerekli<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/08\/shutterstock_379080088-1024x702.jpg\" alt=\"\" class=\"wp-image-3771\" \/><figcaption class=\"wp-element-caption\">Ticari marka ihlalinin ger\u00e7ekle\u015fmesi i\u00e7in &#8220;kas\u0131t&#8221; ko\u015fulu nedir?<\/figcaption><\/figure>\n\n\n\n<p>Her ne kadar t\u00fcm su\u00e7lar i\u00e7in ortak bir durum olsa da, su\u00e7lar (s\u00f6zde ihmal su\u00e7lar\u0131 hari\u00e7) kas\u0131t olmadan ger\u00e7ekle\u015fmez. \u00d6rne\u011fin, ba\u015fkas\u0131n\u0131n mal\u0131n\u0131 \u00e7alarsan\u0131z bu h\u0131rs\u0131zl\u0131k su\u00e7udur, ancak bir arkada\u015f\u0131n\u0131z\u0131n evinde bir kalem \u00f6d\u00fcn\u00e7 al\u0131p, dikkatsizce cebinizde eve d\u00f6nerseniz bu h\u0131rs\u0131zl\u0131k su\u00e7u olmaz. Bunun nedeni, kalemi \u00e7alma niyeti (fark\u0131ndal\u0131k) olmamas\u0131 ve &#8220;kas\u0131t&#8221; eksikli\u011fidir.<\/p>\n\n\n\n<p>Ticari marka hakk\u0131 durumunda da, ticari marka hakk\u0131 ihlali konusunda bir fark\u0131ndal\u0131k olmad\u0131k\u00e7a, ticari marka hakk\u0131 ihlali su\u00e7u ger\u00e7ekle\u015fmez ve cezai sorun olmaz. Peki, ticari marka hakk\u0131 ihlali fark\u0131ndal\u0131\u011f\u0131 tam olarak ne anlama gelir? Yani,<\/p>\n\n\n\n<ul>\n<li>\u00dcr\u00fcn hakk\u0131nda ticari marka tescili yap\u0131ld\u0131\u011f\u0131n\u0131 ara\u015ft\u0131rm\u0131\u015f ve ara\u015ft\u0131rd\u0131ktan sonra hala ihlalde bulunmu\u015fsa<\/li>\n\n\n\n<li> \u00dcr\u00fcn hakk\u0131nda ticari marka tescili yap\u0131ld\u0131\u011f\u0131 ihtimalini d\u00fc\u015f\u00fcnerek, ara\u015ft\u0131rmadan ihlalde bulunmu\u015fsa<\/li>\n\n\n\n<li> \u00dcr\u00fcn hakk\u0131nda ticari marka tescili yap\u0131ld\u0131\u011f\u0131n\u0131 \u00f6zellikle d\u00fc\u015f\u00fcnmeden, dolay\u0131s\u0131yla ara\u015ft\u0131rmadan ihlalde bulunmu\u015fsa<\/li>\n<\/ul>\n\n\n\n<p>Hangi durumda &#8220;ticari marka hakk\u0131 ihlali konusunda kas\u0131t vard\u0131&#8221; diyebiliriz?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unlu_Urunlerin_Sahte_Ornekleri\"><\/span>\u00dcnl\u00fc \u00dcr\u00fcnlerin Sahte \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcnl\u00fc \u00fcr\u00fcnlerin sahte sat\u0131\u015flar\u0131 s\u00f6z konusu oldu\u011funda, bu durumun bir sorun te\u015fkil etti\u011fi durumlar nadirdir. \u00d6rne\u011fin, Adidas&#8217;\u0131n e\u015fofmanlar\u0131 veya Burberry&#8217;nin \u015fapkalar\u0131 gibi sahte \u00fcr\u00fcnlerin sat\u0131\u015f\u0131yla ilgili \u00f6rneklerde, mahkemeler a\u015fa\u011f\u0131daki gibi kararlar vermi\u015ftir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>(San\u0131k) Almanya Federal Cumhuriyeti&#8217;nde faaliyet g\u00f6steren Adidas AG \u015firketinin giysileri belirli bir \u00fcr\u00fcn olarak belirleyip ticari marka hakk\u0131 tescil ettirdi\u011fi ticari marka (Ticari Marka Tescil No. 1893741) ile benzer bir ticari marka ta\u015f\u0131yan \u00fc\u00e7 e\u015fofman setini, Kochi \u015fehri Asakura Nishi mahallesindeki (adres k\u0131smen atlanm\u0131\u015f) Z606 numaral\u0131 apartmana ve di\u011fer iki yere Yu-Pack vb. ile g\u00f6ndermi\u015f ve 8 Temmuz 2010 (Heisei 22) ile 25 Mart 2011 (Heisei 23) tarihleri aras\u0131nda, durumdan habersiz kuryeler arac\u0131l\u0131\u011f\u0131yla Mikawa Saburo ve di\u011ferlerine ula\u015ft\u0131rm\u0131\u015f ve toplam 28.500 yen (kargo dahil) kar\u015f\u0131l\u0131\u011f\u0131nda satm\u0131\u015ft\u0131r.<br> (Orta k\u0131s\u0131m atlanm\u0131\u015f)<br> Ticari marka hakk\u0131 ihlali b\u00fcy\u00fck \u00f6l\u00e7\u00fcdedir ve taklit etme e\u011filimi y\u00fcksek bir su\u00e7tur, bu nedenle sert bir tutum sergilenmesi gerekmektedir. Ayr\u0131ca, her bir ticari marka sahibi, tazminat \u00f6nlemleri almad\u0131\u011f\u0131 i\u00e7in, cezaland\u0131rma duygular\u0131n\u0131n sert olmas\u0131 do\u011fald\u0131r.<br> San\u0131klar, kolay para kazanmay\u0131 ama\u00e7layarak bu su\u00e7lara ba\u015fvurmu\u015flard\u0131r, ancak bu basit motivasyon i\u00e7in \u00f6l\u00e7\u00fcl\u00fc bir alan yoktur.<br><\/p>\n<cite> Matsuyama B\u00f6lge Mahkemesi, 13 Eyl\u00fcl 2011 (Heisei 23) Karar\u0131 <\/cite><\/blockquote>\n\n\n\n<p>Bu kararda, sadece &#8220;benzer&#8221; oldu\u011funu belirtir ve kas\u0131t hakk\u0131nda \u00f6zellikle bir belirtme yapmaz. Bir anlamda, \u00fcnl\u00fc markalar\u0131n sahte \u00fcr\u00fcnlerini \u00fcretiyor olman\u0131n \u00f6tesinde, kas\u0131t oldu\u011fu a\u00e7\u0131kt\u0131r, diyebiliriz. Matsuyama B\u00f6lge Mahkemesi, bu t\u00fcr bir karar \u00fczerine, ticari marka hakk\u0131 ihlali su\u00e7unun olu\u015ftu\u011funu kabul etmi\u015f ve 1,5 y\u0131l hapis (4 y\u0131l erteleme) ve 1 milyon yen para cezas\u0131 vermi\u015ftir.<\/p>\n\n\n\n<p>Genel bir ifadeyle, sahte veya taklit \u00fcr\u00fcnler \u00fcretiyorsan\u0131z, hak sahibinin izni olmadan kas\u0131tl\u0131 olarak sahte veya taklit \u00fcr\u00fcnler sat\u0131yorsan\u0131z, kas\u0131t do\u011fal olarak vard\u0131r ve su\u00e7 olu\u015fur, diyebilece\u011fimiz durumlar \u00e7o\u011funluktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yazilimin_Kotuye_Kullanim_Programlarinin_Ornekleri\"><\/span>Yaz\u0131l\u0131m\u0131n K\u00f6t\u00fcye Kullan\u0131m Programlar\u0131n\u0131n \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2019\/08\/shutterstock_1455901160-1024x683.jpg\" alt=\"\" class=\"wp-image-3772\" \/><figcaption class=\"wp-element-caption\">K\u00f6t\u00fcye kullan\u0131m programlar\u0131n\u0131n sat\u0131\u015f\u0131, ticari markan\u0131n tescil edildi\u011fi bilinmesine ra\u011fmen ger\u00e7ekle\u015ftirilebilir.<br><\/figcaption><\/figure>\n\n\n\n<p>IT ve \u0130nternet alan\u0131nda da durum ayn\u0131d\u0131r. \u00d6rne\u011fin, bir internet a\u00e7\u0131k art\u0131rma sitesinde, \u00fcnl\u00fc bir yaz\u0131l\u0131m\u0131n k\u00f6t\u00fcye kullan\u0131m program\u0131n\u0131 satan san\u0131k, k\u00f6t\u00fcye kullan\u0131m program\u0131n\u0131n sat\u0131\u015f\u0131 i\u00e7in &#8220;\u00fcnl\u00fc yaz\u0131l\u0131m&#8221; ad\u0131n\u0131 belirtmi\u015fti. Tokyo Y\u00fcksek Mahkemesi bu durum hakk\u0131nda a\u015fa\u011f\u0131daki gibi bir karar vermi\u015ftir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>D\u00fcnya \u00e7ap\u0131nda sat\u0131\u015f yapan bir yaz\u0131l\u0131m sat\u0131\u015f \u015firketinin \u00fcr\u00fcn\u00fc oldu\u011fu, ticari markan\u0131n tescil edildi\u011fi konusunda gerekli bilinci olu\u015fturacak bir durum oldu\u011funu s\u00f6yleyebiliriz. San\u0131k, reklamlar\u0131nda sat\u0131\u015fa sundu\u011fu yaz\u0131l\u0131m\u0131n i\u00e7eri\u011fi hakk\u0131nda bir a\u00e7\u0131klama yapmam\u0131\u015ft\u0131r. Talep sahipleri i\u00e7in bu, sadece isimleriyle ne oldu\u011funu anlayabilecekleri kadar \u00fcnl\u00fc bir yaz\u0131l\u0131m oldu\u011funu san\u0131k anlam\u0131\u015ft\u0131r ve bu nedenle \u00f6zellikle bir a\u00e7\u0131klama yapmam\u0131\u015ft\u0131r. Bu t\u00fcr bir yaz\u0131l\u0131m\u0131n ticari marka tescili olas\u0131l\u0131\u011f\u0131n\u0131n y\u00fcksek oldu\u011funu da anlam\u0131\u015f olmal\u0131d\u0131r. San\u0131k, yaz\u0131l\u0131mla ilgili ayn\u0131 t\u00fcr ticari marka ihlalleri nedeniyle su\u00e7lu bulunmu\u015f olmas\u0131na ra\u011fmen, ticari marka tescilinin varl\u0131\u011f\u0131 hakk\u0131nda dikkatli olmak i\u00e7in bir ara\u015ft\u0131rma yapmam\u0131\u015f ve tescilli ticari markaya benzer bir i\u015faret ekleyerek \u00fcr\u00fcn reklam\u0131 yapm\u0131\u015ft\u0131r. Bu nedenle, en az\u0131ndan ticari markan\u0131n tescil edilmi\u015f olabilece\u011fi ancak bu durumun \u00f6nemli olmayaca\u011f\u0131na dair bir kas\u0131t oldu\u011fu a\u00e7\u0131kt\u0131r.<br> (Orta k\u0131s\u0131m atlanm\u0131\u015ft\u0131r)<br> San\u0131k, 1 y\u0131l hapis ve 1 milyon yen para cezas\u0131na \u00e7arpt\u0131r\u0131lm\u0131\u015ft\u0131r. <\/p>\n<cite> Tokyo Y\u00fcksek Mahkemesi, 10 Mart 2017 (Heisei 29) Karar\u0131 <\/cite><\/blockquote>\n\n\n\n<p>San\u0131\u011f\u0131n sat\u0131\u015fa sundu\u011fu yaz\u0131l\u0131m\u0131n ne oldu\u011fu kararda belirtilmemi\u015ftir, ancak yukar\u0131daki karar a\u015fa\u011f\u0131daki gibi bir de\u011ferlendirme yapm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ol>\n<li>San\u0131k, a\u00e7\u0131k art\u0131rma sitesinde &#8220;\u25cf\u25cf\u25cf&#8217;yi k\u00f6t\u00fcye kullanmak i\u00e7in bir program&#8221; gibi bir a\u00e7\u0131klama yapm\u0131\u015f ve bu a\u00e7\u0131klama ile program\u0131n ne i\u00e7in kullan\u0131labilece\u011fini, al\u0131c\u0131lar\u0131n anlayabilece\u011fini d\u00fc\u015f\u00fcnm\u00fc\u015ft\u00fcr.<\/li>\n\n\n\n<li>San\u0131\u011f\u0131n 1 numaral\u0131 maddeyi d\u00fc\u015f\u00fcnmesinin nedeni, \u25cf\u25cf\u25cf&#8217;n\u0131n \u00fcnl\u00fc bir yaz\u0131l\u0131m olmas\u0131d\u0131r.<\/li>\n\n\n\n<li>E\u011fer 2 numaral\u0131 madde do\u011fruysa, bu kadar \u00fcnl\u00fc bir yaz\u0131l\u0131m\u0131n ticari marka tescili olabilece\u011fini kesinlikle biliyor olmal\u0131yd\u0131.<\/li>\n\n\n\n<li>3 numaral\u0131 maddeden dolay\u0131, &#8220;gerekli kas\u0131t&#8221; vard\u0131r ve su\u00e7 i\u015flenmi\u015ftir.<\/li>\n<\/ol>\n\n\n\n<p>&#8220;Gerekli kas\u0131t&#8221; bir hukuk terimidir, basit\u00e7e ifade edersek, &#8220;ticari marka tescilinin varl\u0131\u011f\u0131n\u0131 kesin olarak bilmiyordu&#8221; ancak &#8220;ticari marka tescilinin olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyordu ve bu durum \u00f6nemli de\u011fildi&#8221; durumunda, kas\u0131t oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n\n<p>Yukar\u0131daki karar, bu tart\u0131\u015fma \u00fczerine, su\u00e7un i\u015flendi\u011fini kabul etmi\u015f ve 1 y\u0131l hapis ve 1 milyon yen para cezas\u0131 vermi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kotu_niyetli_liste_reklamlari_da_ayni_sekilde_dusunulebilir_mi\"><\/span>K\u00f6t\u00fc niyetli liste reklamlar\u0131 da ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcn\u00fclebilir mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c7ok fazla tart\u0131\u015f\u0131lmayan bir konu olsa da, &#8220;taklit \u00fcr\u00fcnler&#8221; veya &#8220;haks\u0131z kullan\u0131m programlar\u0131&#8221; olmasa bile, ba\u015fkalar\u0131n\u0131n tan\u0131nm\u0131\u015f ticari markalar\u0131n\u0131, tan\u0131nm\u0131\u015fl\u0131\u011f\u0131n\u0131 anlayarak kulland\u0131\u011f\u0131n\u0131zda, ayn\u0131 \u015fekilde d\u00fc\u015f\u00fcnme olas\u0131l\u0131\u011f\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. \u00d6rne\u011fin, internet \u00fczerinde sorun olan &#8220;ticari marka ihlali&#8221;nin bir bi\u00e7imi olarak, liste reklamlar\u0131ndaki ticari marka ihlali bulunmaktad\u0131r. A \u015firketi tan\u0131nm\u0131\u015f bir \u015firket veya \u00fcr\u00fcn oldu\u011funda, bu marka imaj\u0131n\u0131 veya A \u015firketi hedefli arama yapan internet kullan\u0131c\u0131lar\u0131n\u0131 hedef alarak, ba\u015fka bir B \u015firketi, \u00f6rne\u011fin,<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-background-color has-background\">Kozmetikse, A \u015firketini d\u00fc\u015f\u00fcnenlere \u00f6nerilir!<\/p>\n\n\n\n<p>gibi bir liste reklam\u0131yla B \u015firketi sitesine eri\u015fimi te\u015fvik eden bir durumdur. Bu t\u00fcr \u00f6rneklerle nas\u0131l ba\u015fa \u00e7\u0131k\u0131laca\u011f\u0131na dair y\u00f6ntemler a\u015fa\u011f\u0131daki makalede ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/listing-ads[ja]<\/a><\/p>\n\n\n\n<p>Bu durumda da, B \u015firketi, A \u015firketinin tan\u0131nm\u0131\u015fl\u0131\u011f\u0131n\u0131 anlar ve bunu k\u00f6t\u00fcye kullanma niyetiyle yukar\u0131daki gibi bir reklam verir. E\u011fer \u00f6yleyse, bu durumda da yukar\u0131dakiyle ayn\u0131 \u015fekilde, B \u015firketinin &#8220;kas\u0131ts\u0131z niyeti&#8221; vard\u0131r ve bir su\u00e7un olu\u015fabilece\u011fini d\u00fc\u015f\u00fcnmek m\u00fcmk\u00fcn g\u00f6r\u00fcnmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Haklari_Ihlali_Kasitliligi_ve_Ihtarname\"><\/span>Marka Haklar\u0131 \u0130hlali Kas\u0131tl\u0131l\u0131\u011f\u0131 ve \u0130htarname<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yaln\u0131zca, sahte \u00fcr\u00fcnler veya haks\u0131z kullan\u0131m programlar\u0131 gibi, \u00fcnl\u00fc di\u011fer \u015firket \u00fcr\u00fcnlerinin adlar\u0131n\u0131 kas\u0131tl\u0131 olarak kullanan durumlar d\u0131\u015f\u0131nda, &#8216;kas\u0131tl\u0131l\u0131k&#8217; \u00f6nemli bir sorun olabilir. Bir \u015firketin \u00f6nceden marka tescili yapt\u0131\u011f\u0131 bir \u00fcr\u00fcnle ayn\u0131 veya benzer bir \u00fcr\u00fcn ad\u0131yla, ba\u015fka bir \u015firketin benzer bir \u00fcr\u00fcn \u00e7\u0131kard\u0131\u011f\u0131 durumlar s\u00f6z konusu olabilir. Marka haklar\u0131n\u0131n tescil durumu halka a\u00e7\u0131kt\u0131r, ancak \u00f6rne\u011fin, &#8220;Bir \u00fcr\u00fcne isim verirken \u00f6ncelikle marka hakk\u0131 ara\u015ft\u0131rmas\u0131 yap\u0131lmal\u0131 ve ara\u015ft\u0131rma yap\u0131ld\u0131\u011f\u0131nda bulunabilirdi, bu y\u00fczden her zaman kas\u0131tl\u0131l\u0131k vard\u0131r&#8221; demek olduk\u00e7a zordur.<\/p>\n\n\n\n<p>Bu nedenle, polise zarar verme ve cezai yapt\u0131r\u0131m talep etme durumunda, &#8220;Kar\u015f\u0131 tarafa yeterince marka hakk\u0131 ihlali uyar\u0131s\u0131 g\u00f6nderildi ancak yine de kar\u015f\u0131 taraf tutumunu de\u011fi\u015ftirmedi&#8221; gibi ger\u00e7ekler ve bu t\u00fcr kan\u0131tlar\u0131n olu\u015fturulmas\u0131 gerekmektedir. Yani,<\/p>\n\n\n\n<ol>\n<li>Yaln\u0131zca fark\u0131nda olmadan bir \u00fcr\u00fcne isim verildiyse, &#8216;kas\u0131tl\u0131l\u0131k&#8217;\u0131n olup olmad\u0131\u011f\u0131 belirsizdir<\/li>\n\n\n\n<li> Yeterince uyar\u0131 yap\u0131ld\u0131\u011f\u0131 halde tutumunu de\u011fi\u015ftirmeyip \u00fcr\u00fcn\u00fc satmaya devam ettiyse<\/li>\n\n\n\n<li>Bu noktada marka hakk\u0131 ihlali kas\u0131tl\u0131l\u0131\u011f\u0131 vard\u0131r ve su\u00e7 say\u0131l\u0131r<\/li>\n<\/ol>\n\n\n\n<p>mant\u0131\u011f\u0131d\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/warning-of-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/warning-of-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, bu t\u00fcr durumlarda, ihlalciye kar\u015f\u0131 cezai yapt\u0131r\u0131m talep ediliyorsa, &#8220;\u0130htarname g\u00f6nderildi&#8221; ger\u00e7e\u011fi, ihlalci&#8217;nin kas\u0131tl\u0131l\u0131\u011f\u0131n\u0131 kan\u0131tlamak i\u00e7in \u00f6nemli bir kan\u0131t olabilir. Bu nedenle, &#8220;Hak sahibi olarak, kesinlikle ihlalciye bir ihtarname g\u00f6nderdi\u011fim&#8221; ger\u00e7e\u011fini kan\u0131t olarak saklamak \u00f6nemlidir. S\u00f6zde i\u00e7erik kan\u0131t\u0131, bu t\u00fcr durumlarda kullan\u0131lan bir sistemdir. \u0130\u00e7erik kan\u0131t\u0131, &#8220;i\u00e7eri\u011fi&#8221; &#8220;kan\u0131tlamak&#8221; anlam\u0131na gelen bir postad\u0131r,<\/p>\n\n\n\n<p class=\"has-text-align-center has-very-light-gray-background-color has-background\">Kimin kime, ne zaman, hangi i\u00e7erikli bir belgeyi posta yoluyla g\u00f6nderdi\u011fi<\/p>\n\n\n\n<p>hakk\u0131nda resmi bir kan\u0131t sa\u011flanan bir postad\u0131r. Dolay\u0131s\u0131yla, ihtarnameyi i\u00e7erik kan\u0131t\u0131 olarak posta yoluyla g\u00f6nderirseniz, &#8220;Marka hakk\u0131 ihlali hakk\u0131nda uyar\u0131da bulundum&#8221; konusunda sa\u011flam bir kan\u0131t olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yukar\u0131da belirtildi\u011fi gibi, marka haklar\u0131 ihlali, cezai yapt\u0131r\u0131m\u0131 belirlenmi\u015f bir su\u00e7tur. En az\u0131ndan, sahte \u00fcr\u00fcnler veya haks\u0131z kullan\u0131m programlar\u0131 gibi k\u00f6t\u00fc niyetli durumlarda, ger\u00e7ekten tutuklama, 1 y\u0131l hapis cezas\u0131, 1 milyon yen para cezas\u0131 gibi cezalar uygulanmaktad\u0131r. Gelecekte, sadece klasik ihlal \u00f6rnekleri olan sahte \u00fcr\u00fcnler de\u011fil, yeni bi\u00e7imlerdeki marka haklar\u0131 ihlallerine kar\u015f\u0131 da benzer cezalar\u0131n uygulanabilece\u011fi durumlar\u0131n ortaya \u00e7\u0131kmas\u0131 muhtemeldir. Ancak, \u00f6zellikle &#8220;kas\u0131tl\u0131&#8221; k\u0131sm\u0131 s\u00f6z konusu oldu\u011funda, su\u00e7un olu\u015fmas\u0131 ve cezai yapt\u0131r\u0131m i\u00e7in &#8220;kan\u0131t\u0131n&#8221; nas\u0131l sa\u011flanaca\u011f\u0131 bir sorundur. Marka haklar\u0131 ihlali ma\u011fduru olmu\u015fsan\u0131z, bir uzmana dan\u0131\u015fman\u0131n \u00f6nemli oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendi \u015firket ad\u0131n\u0131z\u0131, \u00fcr\u00fcn ad\u0131n\u0131z\u0131 vb. &#8216;Marka Hakk\u0131&#8217; olarak kaydettikten sonra, ba\u015fkalar\u0131 bu markay\u0131 izinsiz kullan\u0131yorsa, marka hakk\u0131 ihlali iddia edebilirsiniz. Ayr\u0131ca, marka hakk\u0131 ihlal [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,28],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61280"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61280"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61280\/revisions"}],"predecessor-version":[{"id":63294,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61280\/revisions\/63294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/63293"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}