{"id":61298,"date":"2023-12-04T11:16:45","date_gmt":"2023-12-04T02:16:45","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61298"},"modified":"2026-02-07T17:56:55","modified_gmt":"2026-02-07T08:56:55","slug":"trademark-infringement-cases-illegalityjudgment","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment","title":{"rendered":"Ticari Marka Hakk\u0131 \u0130hlali Nedir? Yasad\u0131\u015f\u0131l\u0131k De\u011ferlendirmesi \u00c7er\u00e7evesini A\u00e7\u0131kl\u0131yoruz"},"content":{"rendered":"\n<p>Kendi \u00fcr\u00fcnleriniz veya ticari malzemeleriniz hakk\u0131nda, bir marka hakk\u0131 elde ederseniz, s\u00f6zde &#8220;taklitleri&#8221; \u00f6nleyebilirsiniz.<\/p>\n\n\n\n<p>Ancak, marka hakk\u0131, \u00f6rne\u011fin &#8220;Disney&#8221; deme hakk\u0131n\u0131z\u0131 k\u0131s\u0131tlamaz. Marka hakk\u0131 taraf\u0131ndan yasaklanan \u015fey, sadece ve sadece &#8220;marka kullan\u0131m\u0131d\u0131r&#8221;. Disney \u00f6rne\u011fini ele al\u0131rsak, e\u011fer bir \u00fc\u00e7\u00fcnc\u00fc taraf &#8220;Disney Adas\u0131&#8221; ad\u0131nda bir tesis kurarsa, ger\u00e7ekte Disney ile hi\u00e7bir ilgisi olmayan bir \u015fey olsa bile, bir Disney resmi tesis gibi g\u00f6r\u00fcnebilir. Marka hakk\u0131, bu t\u00fcr bir kullan\u0131m\u0131 (a\u015fa\u011f\u0131da belirtildi\u011fi gibi &#8220;marka kullan\u0131m\u0131&#8221; olarak adland\u0131r\u0131l\u0131r.) yasaklama hakk\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130nternet \u00fczerinde, \u00f6rne\u011fin bir e-ticaret sitesi veya kurumsal site \u00fczerinde &#8220;marka&#8221; kullan\u0131m\u0131n\u0131, marka hakk\u0131 sahibi ne kadar yasaklayabilir? Ge\u00e7mi\u015f \u00f6rnekleri referans alarak a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Ticari_Marka_Hakki_Tarafindan_Yasaklanan_Ticari_Marka_Kullanimi_Nedir\" title=\"Ticari Marka Hakk\u0131 Taraf\u0131ndan Yasaklanan Ticari Marka Kullan\u0131m\u0131 Nedir? \">Ticari Marka Hakk\u0131 Taraf\u0131ndan Yasaklanan Ticari Marka Kullan\u0131m\u0131 Nedir? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Marka_Haklari_Ihlali_Davalari_Ornekleri\" title=\"Marka Haklar\u0131 \u0130hlali Davalar\u0131 \u00d6rnekleri \">Marka Haklar\u0131 \u0130hlali Davalar\u0131 \u00d6rnekleri <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Kitap_ve_Makale_Basliklari_Ticari_Marka_Ihlali_Olabilir_mi_Sabah_Muz_Olayi\" title=\"Kitap ve Makale Ba\u015fl\u0131klar\u0131 Ticari Marka \u0130hlali Olabilir mi? (Sabah Muz Olay\u0131)\">Kitap ve Makale Ba\u015fl\u0131klar\u0131 Ticari Marka \u0130hlali Olabilir mi? (Sabah Muz Olay\u0131)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Unlu_bir_urunun_uzerine_binen_urunler_marka_hakkini_ihlal_eder_mi_Beretta_Davasi\" title=\"\u00dcnl\u00fc bir \u00fcr\u00fcn\u00fcn \u00fczerine binen \u00fcr\u00fcnler marka hakk\u0131n\u0131 ihlal eder mi? (Beretta Davas\u0131) \">\u00dcnl\u00fc bir \u00fcr\u00fcn\u00fcn \u00fczerine binen \u00fcr\u00fcnler marka hakk\u0131n\u0131 ihlal eder mi? (Beretta Davas\u0131) <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Reklam_Sloganlari_Telif_Hakki_Ihlali_Olabilir_mi_Always_Coca-Cola_Davasi\" title=\"Reklam Sloganlar\u0131 Telif Hakk\u0131 \u0130hlali Olabilir mi? (Always Coca-Cola Davas\u0131) \">Reklam Sloganlar\u0131 Telif Hakk\u0131 \u0130hlali Olabilir mi? (Always Coca-Cola Davas\u0131) <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/trademark-infringement-cases-illegalityjudgment\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Hakki_Tarafindan_Yasaklanan_Ticari_Marka_Kullanimi_Nedir\"><\/span>Ticari Marka Hakk\u0131 Taraf\u0131ndan Yasaklanan Ticari Marka Kullan\u0131m\u0131 Nedir? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Belirli \u00fcr\u00fcnler vb. i\u00e7in s\u0131n\u0131rlamalar olsa da, ticari marka sahiplerine kay\u0131tl\u0131 ticari markalar\u0131n\u0131 tek ba\u015f\u0131na kullanma hakk\u0131 verilmi\u015ftir. Ve e\u011fer \u00fc\u00e7\u00fcnc\u00fc bir taraf, izin almadan, ayn\u0131 veya benzer bir ticari markay\u0131 belirli \u00fcr\u00fcnler vb. i\u00e7in kullan\u0131rsa, genellikle ticari marka hakk\u0131 ihlali olu\u015fur.<\/p>\n\n\n\n<p>Ancak, 2014 y\u0131l\u0131nda (Heisei 26) yap\u0131lan Japon Ticari Marka Kanunu&#8217;nda (Japanese Trademark Law) de\u011fi\u015fikliklerle, a\u015fa\u011f\u0131daki gibi Madde 26, F\u0131kra 1, Alt Madde 6 eklenmi\u015f ve &#8216;ticari marka kullan\u0131m\u0131&#8217; olmayan durumlar\u0131n ticari marka hakk\u0131 ihlali olu\u015fturmayaca\u011f\u0131 a\u00e7\u0131kl\u0131\u011fa kavu\u015fturulmu\u015ftur.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 26 Ticari marka hakk\u0131n\u0131n etkisi, a\u015fa\u011f\u0131da belirtilen ticari markalar\u0131 (di\u011fer ticari markalar\u0131n bir par\u00e7as\u0131 olanlar\u0131 da i\u00e7erir.) kapsamaz.<br> \u2465 Yukar\u0131daki maddeler d\u0131\u015f\u0131nda, t\u00fcketicinin birden fazla i\u015fle ilgili \u00fcr\u00fcn veya hizmet oldu\u011funu anlayabilece\u011fi \u015fekilde kullan\u0131lmayan ticari markalar<\/p>\n<cite>(Japon Ticari Marka Kanunu Madde 26, F\u0131kra 1, Alt Madde 6)<\/cite><\/blockquote>\n\n\n\n<p>Peki, bu &#8216;ticari marka kullan\u0131m\u0131&#8217; tam olarak neyi ifade eder?<\/p>\n\n\n\n<p>Daha \u00f6nce belirtildi\u011fi gibi, ticari markalar, kendi \u00fcr\u00fcnlerinizi veya hizmetlerinizi di\u011ferlerinden ay\u0131rt etmek (\u00fcr\u00fcn\/hizmet ayr\u0131m\u0131) ve \u00fcr\u00fcnlerin vb. kayna\u011f\u0131n\u0131 belirtmek (kaynak g\u00f6sterme) i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>Ve bu \u00fcr\u00fcn\/hizmet ayr\u0131m\u0131 ve kaynak g\u00f6sterme \u00f6zelliklerine sahip kullan\u0131m, &#8216;ticari marka kullan\u0131m\u0131&#8217; olarak kabul edilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir \u00fcr\u00fcnde &#8216;ABC&#8217; yaz\u0131s\u0131n\u0131 g\u00f6ren bir t\u00fcketici, bu \u00fcr\u00fcn\u00fcn hangi \u015firkete ait oldu\u011funu hat\u0131rlayabiliyorsa, bu durum \u00fcr\u00fcn\/hizmet ayr\u0131m\u0131 ve kaynak g\u00f6sterme \u00f6zelliklerine sahip oldu\u011fu anlam\u0131na gelir ve \u00fcr\u00fcne &#8216;ABC&#8217; yaz\u0131s\u0131n\u0131 eklemek, ticari marka kullan\u0131m\u0131 olarak kabul edilir.<\/p>\n\n\n\n<p>Tersine, \u00fcr\u00fcn\/hizmet ayr\u0131m\u0131 ve kaynak g\u00f6sterme \u00f6zelliklerini yerine getirmeyen kullan\u0131m \u00f6rnekleri, &#8216;ticari marka kullan\u0131m\u0131&#8217; olarak kabul edilmez ve kay\u0131tl\u0131 ticari markan\u0131n etkisi bu durumlarda ge\u00e7erli olmayabilir.<\/p>\n\n\n\n<p>Ticari marka hakk\u0131n\u0131n ihlal edildi\u011fi durumlarda uygulanacak cezalar hakk\u0131nda ayr\u0131nt\u0131lar\u0131 a\u015fa\u011f\u0131da belirtmi\u015f bulunmaktay\u0131z.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Haklari_Ihlali_Davalari_Ornekleri\"><\/span>Marka Haklar\u0131 \u0130hlali Davalar\u0131 \u00d6rnekleri <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg\" alt=\"\" class=\"wp-image-78805\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2.jpg 735w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-300x200.jpg 300w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Marka haklar\u0131 ihlali davalar\u0131 ve mahkeme kararlar\u0131 hakk\u0131nda bilgi verece\u011fiz.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kitap_ve_Makale_Basliklari_Ticari_Marka_Ihlali_Olabilir_mi_Sabah_Muz_Olayi\"><\/span>Kitap ve Makale Ba\u015fl\u0131klar\u0131 Ticari Marka \u0130hlali Olabilir mi? (Sabah Muz Olay\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Standart karakterlerle yaz\u0131lm\u0131\u015f &#8220;Sabah Muz&#8221; ifadesi i\u00e7in &#8220;Dergi, Kitap, \u00d6zel Say\u0131&#8221; gibi belirli \u00fcr\u00fcnler i\u00e7in ticari marka hakk\u0131 bulunan davac\u0131, &#8220;Sabah Muz Diyeti Ba\u015far\u0131s\u0131n\u0131n 40 P\u00fcf Noktas\u0131&#8221; ba\u015fl\u0131kl\u0131 bir kitap satan daval\u0131ya kar\u015f\u0131 ticari marka ihlali davas\u0131 a\u00e7m\u0131\u015ft\u0131r. Mahkeme, daval\u0131n\u0131n &#8220;Sabah Muz&#8221; ifadesini sadece bir ba\u015fl\u0131k olarak kulland\u0131\u011f\u0131n\u0131 ve bu ifadenin \u00fcr\u00fcn\u00fcn tan\u0131mlanmas\u0131 veya kayna\u011f\u0131n\u0131n belirtilmesi amac\u0131yla kullan\u0131lmad\u0131\u011f\u0131na karar vererek, ticari marka ihlali iddias\u0131n\u0131 reddetti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Daval\u0131n\u0131n kitab\u0131n\u0131n kapa\u011f\u0131 veya \u00f6n y\u00fcz\u00fcnde g\u00f6sterilen daval\u0131 markas\u0131, sadece kitab\u0131n i\u00e7eri\u011fini belirten bir ba\u015fl\u0131k par\u00e7as\u0131 olarak g\u00f6sterilmi\u015ftir ve bu, \u00fcr\u00fcn\u00fcn kendisini veya kayna\u011f\u0131n\u0131 belirleme i\u015flevi ta\u015f\u0131yan bir durumda kullan\u0131ld\u0131\u011f\u0131 kabul edilemez. Bu nedenle, bu durum, s\u00f6z konusu ticari marka hakk\u0131n\u0131 ihlal eder nitelikte de\u011fildir.<\/p>\n<cite>(Tokyo District Court, 12 Kas\u0131m 2009 (Heisei 21))<\/cite><\/blockquote>\n\n\n\n<p>Bu \u015fekilde, kitap ba\u015fl\u0131klar\u0131 s\u00f6z konusu oldu\u011funda, bu ba\u015fl\u0131\u011f\u0131n kendi tescilli markan\u0131zla ayn\u0131 karakter dizisini i\u00e7eriyor olsa bile, bu ba\u015fl\u0131\u011f\u0131n kitab\u0131n i\u00e7eri\u011fini temsil etti\u011fi ve kitab\u0131n bir \u00fcr\u00fcn olarak kayna\u011f\u0131n\u0131 belirtmedi\u011fi s\u00fcrece, &#8220;bu kullan\u0131m, bir marka olarak kullan\u0131m de\u011fildir&#8221; \u015feklinde karar verilebilir.<\/p>\n\n\n\n<p>Ancak, dergi veya gazete gibi periyodik yay\u0131nlar, ayn\u0131 ba\u015fl\u0131k alt\u0131nda tekrarlanan ve devam eden bir seri olarak \u00fcretilen ve sat\u0131lan ba\u015fl\u0131klar gibi durumlar s\u00f6z konusu oldu\u011funda, bu durumlar\u0131n ticari marka ihlaline kar\u015f\u0131l\u0131k gelebilece\u011fi d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unlu_bir_urunun_uzerine_binen_urunler_marka_hakkini_ihlal_eder_mi_Beretta_Davasi\"><\/span>\u00dcnl\u00fc bir \u00fcr\u00fcn\u00fcn \u00fczerine binen \u00fcr\u00fcnler marka hakk\u0131n\u0131 ihlal eder mi? (Beretta Davas\u0131) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130talyan \u00fcnl\u00fc silah \u00fcreticisi &#8220;Beretta&#8221;, model silah \u00fcreticisi &#8220;Western Arms&#8221; ile lisans anla\u015fmas\u0131 yapm\u0131\u015fken, &#8220;Beretta&#8221;n\u0131n modelini \u00fcreten ve satan di\u011fer bir model silah \u00fcreticisi olan daval\u0131ya kar\u015f\u0131, Japon Haks\u0131z Rekabet \u00d6nleme Yasas\u0131&#8217;n\u0131n 2. maddesinin 1. f\u0131kras\u0131n\u0131n 1. bendi (genel olarak bilinen i\u015faretlerin yan\u0131lt\u0131c\u0131 kar\u0131\u015ft\u0131r\u0131lmas\u0131) ihlal edildi\u011fini iddia ederek, durdurma ve tazminat talep etti. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Bu davada, belirlenen ger\u00e7ekler \u0131\u015f\u0131\u011f\u0131nda, daval\u0131n\u0131n \u00fcr\u00fcnleri, \u00fclkemizde, piyasada dola\u015f\u0131ma girmeyen ve genel olarak sahip olunmas\u0131 yasak olan ger\u00e7ek bir silah olan M92F&#8217;yi hedef alarak, d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fcn\u00fc sad\u0131k bir \u015fekilde yeniden \u00fcreten model silahlard\u0131r ve ger\u00e7ek silah\u0131n sahip oldu\u011fu \u00f6ld\u00fcrme yetene\u011fi gibi temel bir i\u015flevi bulunmamaktad\u0131r. Bunlar, ger\u00e7ek silahlarla ayr\u0131 bir pazarda, tamamen ger\u00e7ek silahlardan ayr\u0131 taklit \u00fcr\u00fcnler olarak i\u015flem g\u00f6rmekte ve bu \u00fcr\u00fcnlerin al\u0131c\u0131lar\u0131 ve talep edenleri, orijinal silah\u0131n \u015fekli ve \u00fczerine yerle\u015ftirilen i\u015faretlerle ayn\u0131 \u015fekil ve i\u015faretlere sahip bir\u00e7ok model silah aras\u0131ndan, bu model silah\u0131n \u00fcreticisini g\u00f6steren i\u015faretler vb. ile her bir \u00fcr\u00fcn\u00fc tan\u0131mlay\u0131p, model silah\u0131n performans\u0131 ve kalitesini de\u011ferlendirdikten sonra, bunlar\u0131 se\u00e7ip sat\u0131n al\u0131yorlar. Dolay\u0131s\u0131yla, davac\u0131n\u0131n ger\u00e7ek silah\u0131nda, davac\u0131n\u0131n \u00fcr\u00fcn \u015fekli, davac\u0131n\u0131n Beretta \u00fcr\u00fcn\u00fc oldu\u011funu g\u00f6steren bir i\u015faret olarak kullan\u0131l\u0131yor ve ayr\u0131ca, daval\u0131n\u0131n her bir \u00fcr\u00fcn\u00fcn\u00fcn davac\u0131n\u0131n \u00fcr\u00fcn \u015fekliyle ayn\u0131 \u00fcr\u00fcn \u015fekline sahip oldu\u011fu varsay\u0131lsa bile, daval\u0131n\u0131n \u00fcr\u00fcn \u015fekli, kaynak g\u00f6sterme i\u015flevi, di\u011fer \u00fcr\u00fcnlerden ay\u0131rt etme i\u015flevi olan bir durumda kullan\u0131lm\u0131yor diyebiliriz.<\/p>\n<cite>(Tokyo District Court, 29 Haziran 2000 (Heisei 12))<\/cite><\/blockquote>\n\n\n\n<p>Mahkeme, \u00fcretilen ve sat\u0131lan model silahlar\u0131n ger\u00e7ek \u00fcr\u00fcn\u00fcn \u015feklini sad\u0131k bir \u015fekilde yeniden \u00fcretti\u011fini, ancak modelin \u00fcr\u00fcn \u015feklinin, kaynak g\u00f6sterme i\u015flevi, di\u011fer \u00fcr\u00fcnlerden ay\u0131rt etme i\u015flevi olan bir durumda kullan\u0131lmad\u0131\u011f\u0131na karar verdi.<\/p>\n\n\n\n<p>Bu \u00f6rnekte, Beretta&#8217;n\u0131n model silah \u00fcretmedi\u011fi ve satmad\u0131\u011f\u0131, \u015firketin ger\u00e7ek silah\u0131 ve di\u011fer \u015firketlerin model silahlar\u0131 aras\u0131nda \u00f6ld\u00fcrme yetene\u011fi gibi temel bir i\u015flevde belirgin bir fark oldu\u011fu ve genel talep edenlerin \u00fcr\u00fcnlerin ayn\u0131l\u0131\u011f\u0131 konusunda yan\u0131lg\u0131ya d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131n olmad\u0131\u011f\u0131 belirtildi. Dolay\u0131s\u0131yla, Beretta&#8217;n\u0131n kendisinin model silah \u00fcretimi ve sat\u0131\u015f\u0131n\u0131 yapt\u0131\u011f\u0131 ve tasar\u0131m\u0131n\u0131, ticari markas\u0131n\u0131 vb. Western Arms&#8217;a kullanma izni verdi\u011fi bir durum olsayd\u0131, Western Arms&#8217;\u0131n \u00fcr\u00fcnlerine de \u00fcr\u00fcn tan\u0131mlama i\u015flevi tan\u0131nm\u0131\u015f olabilir ve ba\u015fkalar\u0131n\u0131n taklit \u00fcr\u00fcnleri marka hakk\u0131n\u0131 ihlal eder olarak kabul edilebilirdi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Sloganlari_Telif_Hakki_Ihlali_Olabilir_mi_Always_Coca-Cola_Davasi\"><\/span>Reklam Sloganlar\u0131 Telif Hakk\u0131 \u0130hlali Olabilir mi? (Always Coca-Cola Davas\u0131) <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg\" alt=\"\" class=\"wp-image-78806\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3.jpg 735w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-300x200.jpg 300w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2026\/02\/trademark-infringement-cases-illegalityjudgment-3-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Reklam sloganlar\u0131n\u0131n telif hakk\u0131 ihlali olup olmad\u0131\u011f\u0131.<\/figcaption><\/figure>\n\n\n\n<p>Coca-Cola \u015firketi, &#8220;Always Coca-Cola&#8221; slogan\u0131n\u0131 kutular\u0131na yazarak kola sat\u0131\u015f\u0131n\u0131 art\u0131rmak amac\u0131yla bir kampanya d\u00fczenlemi\u015ftir. Bu durum, &#8220;Always&#8221; kelimesini eski 29 s\u0131n\u0131f i\u00e7erisinde, kola ve benzeri i\u00e7ecekler i\u00e7in tescil ettirmi\u015f olan davac\u0131n\u0131n, telif hakk\u0131 ihlali oldu\u011funu iddia ederek &#8220;Always&#8221; kelimesinin kullan\u0131m\u0131n\u0131n yasaklanmas\u0131 ve tazminat talep etti\u011fi bir davad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;Always&#8221; kelimesi, &#8220;her zaman, daima&#8221; anlam\u0131na gelir ve t\u00fcketicinin her zaman Coca-Cola i\u00e7mek isteyece\u011fi bir hissi uyand\u0131r\u0131r, bu da \u00fcr\u00fcn\u00fcn sat\u0131n alma g\u00fcc\u00fcn\u00fc art\u0131r\u0131r. Bu ifade, bir sat\u0131\u015f kampanyas\u0131n\u0131n par\u00e7as\u0131 olan bir slogan\u0131n bir par\u00e7as\u0131 olarak alg\u0131lan\u0131r ve bu nedenle bir \u00fcr\u00fcn\u00fc belirleme veya kayna\u011f\u0131n\u0131 g\u00f6sterme i\u015flevini yerine getirme \u015feklinde kullan\u0131lmad\u0131\u011f\u0131ndan, bir ticari marka olarak kullan\u0131ld\u0131\u011f\u0131 s\u00f6ylenemez. Dolay\u0131s\u0131yla, telif hakk\u0131 ihlali olu\u015fturmaz.&#8221;<\/p>\n<cite>(Tokyo District Court, 22 Temmuz 1998 (Heisei 10))<\/cite><\/blockquote>\n\n\n\n<p>Mahkeme, kutunun \u00fczerindeki &#8220;Coca-Cola&#8221; logosunun sol \u00fcst k\u00f6\u015fesinde k\u00fc\u00e7\u00fck bir \u015fekilde yaz\u0131lan &#8220;Always&#8221; kelimesinin, bir sat\u0131\u015f kampanyas\u0131n\u0131n bir par\u00e7as\u0131 olan bir slogan olarak alg\u0131land\u0131\u011f\u0131n\u0131 ve bir \u00fcr\u00fcn\u00fcn kayna\u011f\u0131n\u0131 g\u00f6sterme i\u015flevini yerine getirme \u015feklinde kullan\u0131lmad\u0131\u011f\u0131n\u0131, dolay\u0131s\u0131yla ticari marka kullan\u0131m\u0131 olu\u015fturmad\u0131\u011f\u0131n\u0131 belirtmi\u015ftir.<\/p>\n\n\n\n<p>Not: Reklam sloganlar\u0131 da ticari marka olarak tescil edilebilir.<\/p>\n\n\n\n<p>Ge\u00e7mi\u015fte, reklam sloganlar\u0131 ve benzeri reklam ifadeleri genellikle belirli bir \u00fcr\u00fcn veya hizmetle s\u0131n\u0131rl\u0131 olmay\u0131p, genel \u00fcr\u00fcn ve hizmetler i\u00e7in de kullan\u0131lan ifadeler oldu\u011fundan, bu reklam ifadeleri ile hangi \u00fcr\u00fcn veya hizmetin kimin taraf\u0131ndan sunuldu\u011funu t\u00fcketicinin ay\u0131rt etmesi zor oldu\u011fundan, ticari marka tescili genellikle reddedilmi\u015ftir.<\/p>\n\n\n\n<p>Ancak, 2016&#8217;da (Heisei 28) yap\u0131lan inceleme kriterlerindeki de\u011fi\u015fiklikle, &#8220;Ba\u015fvuru ticari markas\u0131, sadece \u00fcr\u00fcn veya hizmetin reklam\u0131 veya \u015firket felsefesi, y\u00f6netim politikas\u0131 vb. olarak de\u011fil, ayn\u0131 zamanda bir neologizm olarak da alg\u0131lanabiliyorsa, bu maddeye uymaz&#8221; \u015feklinde bir ticari marka inceleme kriteri belirtilmi\u015ftir.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, &#8220;\u00fcr\u00fcn veya hizmetin reklam\u0131&#8221; veya &#8220;\u015firket felsefesi, y\u00f6netim politikas\u0131&#8221; olarak alg\u0131lanan bir ifade de\u011fil, bir neologizm kullanma, kendi marka ad\u0131n\u0131z\u0131 eklemek vb. gibi, \u00fcr\u00fcn veya hizmeti ay\u0131rt edebilecek bir i\u015faret varsa, bir slogan olsa bile ticari marka tescili yapabilirsiniz.<\/p>\n\n\n\n<p>Bu durumu g\u00f6z \u00f6n\u00fcnde bulundurdu\u011fumuzda, tescilli bir ticari markan\u0131n kullan\u0131ld\u0131\u011f\u0131 bir slogan\u0131n, do\u011frudan tan\u0131mlama g\u00fcc\u00fcn\u00fcn reddedilmesi ve telif hakk\u0131 ihlali olu\u015fturmad\u0131\u011f\u0131 sonucuna varmak m\u00fcmk\u00fcn de\u011fildir. Ticari markan\u0131n kullan\u0131m \u015fekli, \u00fcr\u00fcn veya hizmetin ay\u0131rt edilmesi ve kayna\u011f\u0131n\u0131n belirlenmesi i\u015flevini yerine getiriyorsa, bir slogan\u0131n kullan\u0131m\u0131 bile ticari marka kullan\u0131m\u0131 olabilir.<\/p>\n\n\n\n<p>Bu t\u00fcr hukuki d\u00fc\u015f\u00fcnceler, internet \u00fczerindeki ticari marka kullan\u0131m\u0131, \u00f6rne\u011fin liste reklamlar\u0131ndaki ticari marka kullan\u0131m\u0131 vb. i\u00e7in de ge\u00e7erlidir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/listing-ads[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6zellikle, \u00e7ok say\u0131da \u00fcr\u00fcn ve hizmet bilgisinin bulundu\u011fu internet pazar\u0131nda, kendi tescilli markan\u0131za benzer bir marka kullanan \u00fcr\u00fcnlerin sat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6rmek veya sat\u0131lan \u00fcr\u00fcnler hakk\u0131nda ba\u015fka bir \u015firketten marka hakk\u0131 ihlali bildirimi almak gibi durumlar nadir de\u011fildir. Bu t\u00fcr durumlarda, genellikle hemen silme gibi \u00f6nlemler alman\u0131z gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcrs\u00fcn\u00fcz.<\/p>\n\n\n\n<p>Ancak, \u015fimdiye kadar belirtti\u011fimiz gibi, tescilli bir markay\u0131 kullan\u0131yor olman\u0131z, her durumda marka hakk\u0131 ihlali olaca\u011f\u0131 anlam\u0131na gelmez. Kullan\u0131m \u015feklinin marka kullan\u0131m\u0131na uygun olup olmad\u0131\u011f\u0131, marka hakk\u0131 ihlali olup olmayaca\u011f\u0131 konusunda somut bir karar vermek i\u00e7in, bireysel durumlara dayal\u0131 \u00e7ok y\u00f6nl\u00fc bir bak\u0131\u015f a\u00e7\u0131s\u0131ndan de\u011ferlendirme gereklidir. Bu nedenle, fikri m\u00fclkiyet haklar\u0131 uzman\u0131na dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kendi \u00fcr\u00fcnleriniz veya ticari malzemeleriniz hakk\u0131nda, bir marka hakk\u0131 elde ederseniz, s\u00f6zde &#8220;taklitleri&#8221; \u00f6nleyebilirsiniz. Ancak, marka hakk\u0131, \u00f6rne\u011fin &#8220;Disney&#8221; deme hakk\u0131n\u0131z\u0131  [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":78804,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,28],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61298"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61298"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61298\/revisions"}],"predecessor-version":[{"id":78807,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61298\/revisions\/78807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/78804"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}