{"id":61337,"date":"2023-12-04T11:20:31","date_gmt":"2023-12-04T02:20:31","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61337"},"modified":"2024-03-20T00:47:23","modified_gmt":"2024-03-19T15:47:23","slug":"stealth-marketing-regulations","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations","title":{"rendered":"Stema Haks\u0131z Bir G\u00f6sterim mi? D\u00fczenlemelerin G\u00fc\u00e7lendirilmesi ve Japon Hediye G\u00f6sterim Yasas\u0131 Hakk\u0131nda A\u00e7\u0131klama"},"content":{"rendered":"\n<p>SNS ve YouTube gibi platformlarda do\u011fal bir payla\u015f\u0131m gibi g\u00f6r\u00fcn\u00fcrken, asl\u0131nda i\u015fletmelerin \u00fcr\u00fcn veya hizmetlerini tan\u0131tt\u0131\u011f\u0131 &#8216;Stealth Marketing (Gizli Pazarlama)&#8217; yayg\u0131nla\u015fmaktad\u0131r. Bu gizli pazarlama uygulamalar\u0131 nedeniyle adil piyasa d\u00fczeninin bozulabilece\u011fi endi\u015fesi ta\u015f\u0131nmaktad\u0131r ve devlet bu konuda d\u00fczenlemeleri s\u0131k\u0131la\u015ft\u0131rma y\u00f6n\u00fcnde harekete ge\u00e7mi\u015ftir. Bundan b\u00f6yle, reklam planlarken, gizli pazarlama ile ilgili d\u00fczenlemelere de dikkat etmek gerekmektedir.<\/p>\n\n\n\n<p>Burada, 27 Aral\u0131k 2022 tarihinde Japon T\u00fcketici Ajans\u0131&#8217;ndan \u00e7\u0131kan rapora dayanarak, gizli pazarlama&#8217;n\u0131n sorunlar\u0131 ve Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;ndaki haks\u0131z g\u00f6sterim hakk\u0131nda a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Stealth_Marketing%E2%80%99in_Sorunlari_Nelerdir\" title=\"Stealth Marketing&#8217;in Sorunlar\u0131 Nelerdir?\">Stealth Marketing&#8217;in Sorunlar\u0131 Nelerdir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Stealth_Marketing%E2%80%99in_Iki_Tipi\" title=\"Stealth Marketing&#8217;in \u0130ki Tipi\">Stealth Marketing&#8217;in \u0130ki Tipi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Stealth_Marketing_Odul_Gosterme_Yasasini_Ihlal_Mi\" title=\"Stealth Marketing, \u00d6d\u00fcl G\u00f6sterme Yasas\u0131n\u0131 \u0130hlal Mi?\">Stealth Marketing, \u00d6d\u00fcl G\u00f6sterme Yasas\u0131n\u0131 \u0130hlal Mi?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Japon_Hediye_Gosterim_Yasasi%E2%80%99nda_Haksiz_Gosterimin_Yasaklanmasi\" title=\"Japon Hediye G\u00f6sterim Yasas\u0131&#8217;nda Haks\u0131z G\u00f6sterimin Yasaklanmas\u0131\">Japon Hediye G\u00f6sterim Yasas\u0131&#8217;nda Haks\u0131z G\u00f6sterimin Yasaklanmas\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Ustun_Yaniltici_Gosterim\" title=\"\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim\">\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Yaniltici_Avantajli_Gosterim\" title=\"Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim\">Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Belirlenmis_Haksiz_Gosterimler\" title=\"Belirlenmi\u015f Haks\u0131z G\u00f6sterimler\">Belirlenmi\u015f Haks\u0131z G\u00f6sterimler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Japon_Hediye_Gosterim_Yasasi%E2%80%99nin_Sinirlamalari\" title=\"Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n S\u0131n\u0131rlamalar\u0131\">Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n S\u0131n\u0131rlamalar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Stealth_Marketing_Hakkindaki_Rapor_Icerigi\" title=\"Stealth Marketing Hakk\u0131ndaki Rapor \u0130\u00e7eri\u011fi\">Stealth Marketing Hakk\u0131ndaki Rapor \u0130\u00e7eri\u011fi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Hediye_Gosterim_Yasasi%E2%80%99nin_Amaci_ile_Iliskisi\" title=\"Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n Amac\u0131 ile \u0130li\u015fkisi\">Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n Amac\u0131 ile \u0130li\u015fkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Stealth_Marketing%E2%80%99i_Duzenleyen_Yasalar_Hakkinda\" title=\"Stealth Marketing&#8217;i D\u00fczenleyen Yasalar Hakk\u0131nda\">Stealth Marketing&#8217;i D\u00fczenleyen Yasalar Hakk\u0131nda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Sonuc_Gizli_Pazarlama_Profesyonel_Bir_Degerlendirme_Gerektirir_Bir_Avukata_Danisin\" title=\"Sonu\u00e7: Gizli Pazarlama Profesyonel Bir De\u011ferlendirme Gerektirir, Bir Avukata Dan\u0131\u015f\u0131n\">Sonu\u00e7: Gizli Pazarlama Profesyonel Bir De\u011ferlendirme Gerektirir, Bir Avukata Dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/stealth-marketing-regulations\/#Hukuk_Buromuzun_Sundugu_Cozumler\" title=\"Hukuk B\u00fcromuzun Sundu\u011fu \u00c7\u00f6z\u00fcmler\">Hukuk B\u00fcromuzun Sundu\u011fu \u00c7\u00f6z\u00fcmler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing%E2%80%99in_Sorunlari_Nelerdir\"><\/span>Stealth Marketing&#8217;in Sorunlar\u0131 Nelerdir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/02\/Shutterstock_1728726862.jpg\" alt=\"Stealth Marketing'in Sorunlar\u0131\" class=\"wp-image-59110\" \/><\/figure>\n\n\n\n<p>Stealth Marketing (Gizli Pazarlama), reklam\u0131n bir reklam oldu\u011funu gizleyerek, t\u00fcketicinin reklam oldu\u011funu fark etmemesini sa\u011flayan bir pazarlama stratejisi anlam\u0131na gelir.<\/p>\n\n\n\n<p>Ak\u0131ll\u0131 telefonlar\u0131n yayg\u0131nla\u015fmas\u0131yla birlikte, herkesin bilgi payla\u015fabildi\u011fi bir ortamda, SNS ve YouTube gibi platformlarda, influencerlar\u0131n g\u00fcncelledi\u011fi foto\u011fraflar\u0131 ve videolar\u0131 her g\u00fcn kontrol eden bir\u00e7ok ki\u015fi olabilir. Bu i\u00e7erikler aras\u0131nda, bireysel ve do\u011fal bir payla\u015f\u0131m gibi g\u00f6r\u00fcnen ancak asl\u0131nda \u00fcr\u00fcn veya hizmetleri gizlice tan\u0131tan &#8220;Stealth Marketing&#8221; bir sorun haline gelmi\u015ftir. Japonya T\u00fcketici Ajans\u0131&#8217;n\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, influencerlar\u0131n yakla\u015f\u0131k %40&#8217;\u0131n\u0131n, \u015firketlerden &#8220;Stealth Marketing reklamlar\u0131&#8221; talep edildi\u011fi belirlenmi\u015ftir.<\/p>\n\n\n\n<p>Stealth Marketing, tarafs\u0131z bir \u00fc\u00e7\u00fcnc\u00fc taraf gibi g\u00f6r\u00fcn\u00fcrken asl\u0131nda i\u015fletmelerin maddi bir kar\u015f\u0131l\u0131k sa\u011flad\u0131\u011f\u0131 bir &#8220;reklam&#8221; oldu\u011fu i\u00e7in, adil bir pazar d\u00fczenini bozdu\u011fu i\u00e7in ele\u015ftirilmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing%E2%80%99in_Iki_Tipi\"><\/span>Stealth Marketing&#8217;in \u0130ki Tipi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Genel olarak, Stealth Marketing &#8220;Sahte Tip&#8221; ve &#8220;Kar\u015f\u0131l\u0131k Gizleme Tipi&#8221; olmak \u00fczere iki tipe ayr\u0131l\u0131r.<\/p>\n\n\n\n<p>&#8220;Sahte Tip&#8221; Stealth Marketing, i\u015fletmenin kendisi veya i\u015fletmeden maddi bir kar\u015f\u0131l\u0131k alan bir ki\u015finin, yorum sitelerine yorum yapt\u0131\u011f\u0131 halde, tarafs\u0131z bir \u00fc\u00e7\u00fcnc\u00fc taraf\u0131n yorum yapt\u0131\u011f\u0131 izlenimini yaratan bir stratejidir.<\/p>\n\n\n\n<p>&#8220;Kar\u015f\u0131l\u0131k Gizleme Tipi&#8221; Stealth Marketing, i\u015fletmenin bir \u00fc\u00e7\u00fcnc\u00fc tarafa maddi bir kar\u015f\u0131l\u0131k sa\u011flayarak, \u00fcr\u00fcn veya uygulama gibi \u015feylerin reklam\u0131n\u0131 veya tan\u0131t\u0131m\u0131n\u0131 yapt\u0131r\u0131rken, bu ger\u00e7e\u011fi gizleyen bir stratejidir.<\/p>\n\n\n\n<p>Her iki tip Stealth Marketing de, t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir se\u00e7im yapmas\u0131n\u0131 engelleyebilecek eylemler olarak kabul edilebilir.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/reputation\/stealth-marketing-delete\" target=\"_blank\" rel=\"noreferrer noopener\">Ba\u015fka Bir \u015eirketin Stealth Marketing (Stealth Marketing) Makalesinin Silinmesi[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing_Odul_Gosterme_Yasasini_Ihlal_Mi\"><\/span>Stealth Marketing, \u00d6d\u00fcl G\u00f6sterme Yasas\u0131n\u0131 \u0130hlal Mi?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterme Yasas\u0131, &#8220;\u00fcr\u00fcn ve hizmet al\u0131mlar\u0131yla ilgili haks\u0131z \u00f6d\u00fcl ve g\u00f6sterimlerle m\u00fc\u015fterilerin \u00e7ekilmesini \u00f6nlemek, t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir se\u00e7im yapmas\u0131n\u0131 engelleyebilecek eylemleri s\u0131n\u0131rlamak ve yasaklamak amac\u0131yla, genel t\u00fcketici \u00e7\u0131karlar\u0131n\u0131 korumay\u0131 ama\u00e7layan&#8221; (\u00d6d\u00fcl G\u00f6sterme Yasas\u0131 Madde 1) bir yasad\u0131r.<\/p>\n\n\n\n<p>Bu \u00d6d\u00fcl G\u00f6sterme Yasas\u0131 ve Stealth Marketing aras\u0131ndaki ili\u015fkide, Madde 5 \u00f6nemlidir. Stealth Marketing ve \u00d6d\u00fcl G\u00f6sterme Yasas\u0131 hakk\u0131nda a\u015fa\u011f\u0131daki makalede daha ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/youtuber-vtuber\/stealth-marketing-youtuber\" target=\"_blank\" rel=\"noreferrer noopener\">YouTuber&#8217;\u0131n Stealth Marketing Yapmas\u0131 \u00d6d\u00fcl G\u00f6sterme Yasas\u0131n\u0131 \u0130hlal Mi? \u015eirket Projeleriyle Fark\u0131 Nedir?[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediye_Gosterim_Yasasi%E2%80%99nda_Haksiz_Gosterimin_Yasaklanmasi\"><\/span>Japon Hediye G\u00f6sterim Yasas\u0131&#8217;nda Haks\u0131z G\u00f6sterimin Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/02\/Shutterstock_2139108963.jpg\" alt=\"Japon Hediye G\u00f6sterim Yasas\u0131'nda Haks\u0131z G\u00f6sterimin Yasaklanmas\u0131\" class=\"wp-image-59111\" \/><\/figure>\n\n\n\n<p>Japon Hediye G\u00f6sterim Yasas\u0131, i\u015fletmelerin kendi sunduklar\u0131 \u00fcr\u00fcn veya hizmetlerle ilgili a\u015fa\u011f\u0131daki g\u00f6sterimleri haks\u0131z g\u00f6sterim olarak kabul eder ve yasaklar (Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesi).<\/p>\n\n\n\n<ul>\n<li>M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi: \u00dcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 ve di\u011fer i\u00e7erikleri hakk\u0131nda haks\u0131z g\u00f6sterim (5. madde, 1. f\u0131kra)<\/li>\n\n\n\n<li>Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi: \u00dcr\u00fcn veya hizmetin fiyat\u0131 ve di\u011fer ticaret ko\u015fullar\u0131 hakk\u0131nda haks\u0131z g\u00f6sterim (5. madde, 2. f\u0131kra)<\/li>\n\n\n\n<li>Belirlenmi\u015f Bildirim: Genel t\u00fcketicinin yan\u0131lt\u0131lma riski oldu\u011fu kabul edilen ve Ba\u015fbakan taraf\u0131ndan belirlenen \u00fcr\u00fcn veya hizmet ticareti ile ilgili konularda haks\u0131z g\u00f6sterim (5. madde, 3. f\u0131kra)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustun_Yaniltici_Gosterim\"><\/span>\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim hakk\u0131nda, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n (Premiums Display Act) 5. maddesinin 1. f\u0131kras\u0131nda &#8220;\u00dcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 veya di\u011fer i\u00e7erikleri hakk\u0131nda, genel t\u00fcketicilere kar\u015f\u0131, ger\u00e7ek olan\u0131ndan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6stermek veya ger\u00e7e\u011fe ayk\u0131r\u0131 olarak, ayn\u0131 t\u00fcr veya benzer \u00fcr\u00fcn veya hizmetleri sa\u011flayan di\u011fer i\u015fletmelerden \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6stermek&#8221; \u015feklinde h\u00fck\u00fcm bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Yani, bir \u00fcr\u00fcn veya hizmetin kalitesini, ger\u00e7ekte oldu\u011fundan daha \u00fcst\u00fcn oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tmak veya rakip bir i\u015fletmenin sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcn veya hizmetten \u00f6zellikle \u00fcst\u00fcn olmad\u0131\u011f\u0131 halde, sanki belirgin bir \u015fekilde \u00fcst\u00fcnm\u00fc\u015f gibi yan\u0131lt\u0131c\u0131 bir \u015fekilde tan\u0131tmak, \u00fcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterime girer.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir takviye hakk\u0131nda, ger\u00e7ekte hi\u00e7bir etkisi olmad\u0131\u011f\u0131 halde, &#8220;yemek yerken zay\u0131flama&#8221; gibi bir diyet etkisi oldu\u011funu iddia etmek gibi durumlar bu duruma girer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yaniltici_Avantajli_Gosterim\"><\/span>Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterim hakk\u0131nda, Japonca &#8216;\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 2. f\u0131kras\u0131nda &#8220;\u00dcr\u00fcn veya hizmetin fiyat\u0131 veya di\u011fer ticari ko\u015fullar hakk\u0131nda, ger\u00e7ek durum veya ayn\u0131 t\u00fcr veya benzer \u00fcr\u00fcn veya hizmet sa\u011flayan di\u011fer i\u015fletmelerden daha avantajl\u0131 oldu\u011fu genel t\u00fcketiciler taraf\u0131ndan yan\u0131lt\u0131c\u0131 bir \u015fekilde alg\u0131lanan g\u00f6sterim&#8221; \u015feklinde h\u00fck\u00fcm bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Yani, \u00fcr\u00fcn veya hizmetin ticari ko\u015fullar\u0131 hakk\u0131nda, ger\u00e7ekte oldu\u011fundan daha avantajl\u0131 oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde reklam yapmak veya rakip i\u015fletmelerin sat\u0131\u015fa sundu\u011fu \u00fcr\u00fcn veya hizmetlerden \u00f6zellikle daha ucuz olmad\u0131\u011f\u0131 halde, sanki \u00e7ok daha ucuzmu\u015f gibi yan\u0131lt\u0131c\u0131 bir \u015fekilde reklam yapmak, yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterime girer. \u00d6rne\u011fin, normalde 1.000 yen&#8217;e sat\u0131lan bir \u00fcr\u00fcn\u00fcn asl\u0131nda olmad\u0131\u011f\u0131 halde &#8220;Normal fiyat\u0131 1.000 yen olan \u00fcr\u00fcn, sadece bug\u00fcn i\u00e7in 500 yen&#8221; \u015feklinde bir g\u00f6sterim yapmak bu duruma girer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belirlenmis_Haksiz_Gosterimler\"><\/span>Belirlenmi\u015f Haks\u0131z G\u00f6sterimler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, bunlar\u0131n yan\u0131 s\u0131ra, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 3. f\u0131kras\u0131nda, &#8220;\u00fcr\u00fcn veya hizmet i\u015flemleri hakk\u0131nda genel t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131 olan g\u00f6sterimler&#8221; haks\u0131z bir g\u00f6sterim olarak Ba\u015fbakan taraf\u0131ndan belirlenebilir denmektedir ve bu h\u00fckme dayanarak bug\u00fcne kadar a\u015fa\u011f\u0131daki 6 durum belirlenmi\u015ftir.<\/p>\n\n\n\n<p>1. &#8220;Meyve Suyu \u0130\u00e7ermeyen Serinletici \u0130\u00e7ecekler Hakk\u0131nda G\u00f6sterim&#8221; (1973 (Showa 48) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 4)<\/p>\n\n\n\n<p>Meyve suyu i\u00e7ermeyen, meyve ad\u0131 vb. kullan\u0131lan serinletici i\u00e7ecekler hakk\u0131nda, meyve suyu i\u00e7ermedi\u011fi a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler<\/p>\n\n\n\n<p>2. &#8220;\u00dcr\u00fcnlerin Men\u015fei \u00dclkesi Hakk\u0131nda Haks\u0131z G\u00f6sterim&#8221; (1973 (Showa 48) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 34)<\/p>\n\n\n\n<p>Men\u015fei \u00fclkenin belirlenmesinin zor oldu\u011fu g\u00f6sterimler vb.<\/p>\n\n\n\n<p>3. &#8220;T\u00fcketici Kredisi Bor\u00e7lanma Maliyetleri Hakk\u0131nda Haks\u0131z G\u00f6sterim&#8221; (1980 (Showa 55) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 13)<\/p>\n\n\n\n<p>Ger\u00e7ek y\u0131ll\u0131k oran\u0131n a\u00e7\u0131k\u00e7a belirtilmedi\u011fi g\u00f6sterimler vb.<\/p>\n\n\n\n<p>4. &#8220;Gayrimenkul \u0130\u00e7in Yem Reklamlar\u0131 Hakk\u0131nda G\u00f6sterim&#8221; (1980 (Showa 55) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 14)<\/p>\n\n\n\n<p>Ger\u00e7ekte i\u015flem yap\u0131lamayan veya i\u015flem konusu olamayan gayrimenkul hakk\u0131nda g\u00f6sterimler vb.<\/p>\n\n\n\n<p>5. &#8220;Yem Reklamlar\u0131 Hakk\u0131nda G\u00f6sterim&#8221; (1993 (Heisei 5) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 17)<\/p>\n\n\n\n<p>\u0130\u015flem yapmak i\u00e7in haz\u0131rl\u0131k yap\u0131lmam\u0131\u015f olmas\u0131 durumunda, di\u011fer durumlarda ger\u00e7ekte i\u015flem yap\u0131lamayan \u00fcr\u00fcn veya hizmet hakk\u0131nda g\u00f6sterimler vb.<\/p>\n\n\n\n<p>6. &#8220;\u00dccretli Ya\u015fl\u0131lar Evi Hakk\u0131nda Haks\u0131z G\u00f6sterim&#8221; (2004 (Heisei 16) Y\u0131l\u0131 Japon Rekabet Kurulu Bildirisi No. 3)<\/p>\n\n\n\n<p>\u0130\u015flem konusu olan \u00fccretli ya\u015fl\u0131lar evi vb. tesislerin ve hizmetlerin i\u00e7eri\u011fi a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler<\/p>\n\n\n\n<p>\u00d6rne\u011fin, 6. maddeye somut bir \u00f6rnek vermek gerekirse, \u00fccretli ya\u015fl\u0131lar evinin tesisleri, ekipmanlar\u0131 ve hizmetleri hakk\u0131nda, &#8220;konut de\u011fi\u015fikli\u011fi ko\u015fullar\u0131 vb. a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler&#8221; veya &#8220;gece boyunca en az bak\u0131m personeli veya hem\u015fire say\u0131s\u0131 vb., bak\u0131m personeli say\u0131s\u0131 a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler&#8221; gibi durumlar, &#8220;\u00dccretli Ya\u015fl\u0131lar Evi Hakk\u0131nda Haks\u0131z G\u00f6sterim&#8221; olarak yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediye_Gosterim_Yasasi%E2%80%99nin_Sinirlamalari\"><\/span>Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n S\u0131n\u0131rlamalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Haks\u0131z g\u00f6sterim yapan i\u015fletmelere kar\u015f\u0131, eylemlerinin durdurulmas\u0131 ve genel t\u00fcketicilerde olu\u015fan yan\u0131lg\u0131lar\u0131n giderilmesi i\u00e7in tedbir emirleri verilir (Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 7. maddesi 1. f\u0131kras\u0131).<\/p>\n\n\n\n<p>Ayr\u0131ca, m\u00fckemmel yan\u0131lg\u0131 g\u00f6sterimi ve avantajl\u0131 yan\u0131lg\u0131 g\u00f6sterimi hakk\u0131nda, belirli \u015fartlar\u0131 kar\u015f\u0131lad\u0131\u011f\u0131 durumlarda, ilgili \u00fcr\u00fcn veya hizmetin sat\u0131\u015f miktar\u0131n\u0131n belirli bir oran\u0131 ile hesaplanan ceza miktar\u0131n\u0131 devlet hazinesine \u00f6deme emri verilir (Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 8. maddesi 1. f\u0131kras\u0131).<\/p>\n\n\n\n<p>Bu \u015fekilde, m\u00fckemmel yan\u0131lg\u0131 g\u00f6sterimi veya avantajl\u0131 yan\u0131lg\u0131 g\u00f6sterimi oldu\u011funda, mevcut Japon Hediye G\u00f6sterim Yasas\u0131 ile gizli reklam (Stealth Marketing) uygulamalar\u0131na kar\u015f\u0131 da tedbirler al\u0131nabilir. Ancak, g\u00f6sterim haks\u0131z g\u00f6sterime uymazsa, yani m\u00fckemmel yan\u0131lg\u0131, avantajl\u0131 yan\u0131lg\u0131 veya belirli bir bildiri ile belirlenen haks\u0131z g\u00f6sterime uymazsa, Japon Hediye G\u00f6sterim Yasas\u0131 ile gizli reklam uygulamalar\u0131n\u0131 d\u00fczenlemek m\u00fcmk\u00fcn olmaz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, 2019 y\u0131l\u0131nda (Gregorian takvimine g\u00f6re), Walt Disney Japan&#8217;\u0131n &#8220;Frozen 2&#8221; filminin tan\u0131t\u0131m\u0131 i\u00e7in bir dizi \u00e7izerden SNS&#8217;de \u00e7izimlerini yay\u0131nlamalar\u0131n\u0131 istedi\u011fi, ancak bunun bir reklam oldu\u011funu belirtmedi\u011fi bir durum vard\u0131. Ayr\u0131ca, Kyoto \u015eehri&#8217;nin, \u015fehrin giri\u015fimlerini tan\u0131tmak i\u00e7in pop\u00fcler bir komedi ikilisine Twitter&#8217;da bilgi yay\u0131nlamas\u0131 i\u00e7in 1 milyon yen \u00f6dedi\u011fi ve bu anla\u015fmay\u0131 Yoshimoto Kogyo ile yapt\u0131\u011f\u0131, ancak bunun bir &#8220;reklam&#8221; oldu\u011funu belirtmedi\u011fi durumlar da sorun oldu. Ancak, bunlar Japon Hediye G\u00f6sterim Yasas\u0131 ile yasaklanan haks\u0131z g\u00f6sterim olarak kabul edilmez, bu y\u00fczden Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n d\u00fczenlemelerine tabi olmad\u0131lar.<\/p>\n\n\n\n<p>\u00d6te yandan, yabanc\u0131 \u00fclkelerdeki gizli reklam d\u00fczenlemelerine bakarsak, Amerika Birle\u015fik Devletleri Federal Ticaret Komisyonu Yasas\u0131&#8217;n\u0131n (FTC Yasas\u0131) 5. maddesi, genel bir h\u00fck\u00fcm olarak, haks\u0131z rekabet y\u00f6ntemlerini ve aldat\u0131c\u0131 eylemleri yasad\u0131\u015f\u0131 olarak kabul eder. &#8220;Para al\u0131rken, adil bir t\u00fcketici veya uzman\u0131n ba\u011f\u0131ms\u0131z g\u00f6r\u00fc\u015f\u00fc gibi g\u00f6r\u00fcnerek \u00f6neri ifadeleri yapmak&#8221; bu duruma girer. Ayr\u0131ca, rehberlik, \u00fcr\u00fcn veya hizmetin \u00f6neren ki\u015fi ile pazarlamac\u0131 veya reklam veren aras\u0131ndaki \u00f6nemli ili\u015fkinin varl\u0131\u011f\u0131 ve para al\u0131\u015fveri\u015fi gibi durumlar\u0131 a\u00e7\u0131klama y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc getirir.<\/p>\n\n\n\n<p>AB&#8217;nin Haks\u0131z Ticaret Uygulamalar\u0131 Direktifi de, genel bir h\u00fck\u00fcm olarak &#8220;haks\u0131z ticaret uygulamalar\u0131n\u0131n yasaklanmas\u0131&#8221; gerekti\u011fini belirtir ve &#8220;i\u015fletmelerin para \u00f6deyerek makale yazd\u0131r\u0131p, bunu gizleyerek bu makaleyi promosyon faaliyetlerinde kullanmalar\u0131n\u0131&#8221; yasaklar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing_Hakkindaki_Rapor_Icerigi\"><\/span>Stealth Marketing Hakk\u0131ndaki Rapor \u0130\u00e7eri\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu t\u00fcr bir durumda haz\u0131rlanan <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/meeting_materials\/review_meeting_005\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00fcketici Ajans\u0131 Uzman \u0130nceleme Toplant\u0131s\u0131 Raporu[ja]<\/a>nda, stealth marketing&#8217;e kar\u015f\u0131 Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n (Premiums Display Act) d\u00fczenlemelerinin gereklili\u011fi bildirilmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hediye_Gosterim_Yasasi%E2%80%99nin_Amaci_ile_Iliskisi\"><\/span>Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n Amac\u0131 ile \u0130li\u015fkisi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hediye G\u00f6sterim Yasas\u0131, &#8220;genel t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleyebilecek eylemleri&#8221; (Hediye G\u00f6sterim Yasas\u0131 Madde 1) d\u00fczenlemeyi ama\u00e7lar. Genel t\u00fcketicinin g\u00f6sterimden genel olarak ald\u0131\u011f\u0131 izlenim ve alg\u0131 ve ger\u00e7ek durum aras\u0131nda bir ayr\u0131l\u0131k varsa, bu, &#8220;belirgin&#8221; olmasa bile, genel t\u00fcketicide yan\u0131lg\u0131ya neden olur. Ve genel t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir se\u00e7im yapabilmesi i\u00e7in, t\u00fcketicide yan\u0131lg\u0131ya neden olmayan do\u011fru bir g\u00f6sterim, yani g\u00f6sterim ve ger\u00e7eklik aras\u0131nda bir ayr\u0131l\u0131k olmamas\u0131 gereklidir.<\/p>\n\n\n\n<p>Reklam olmas\u0131na ra\u011fmen, reklam oldu\u011funu gizleme eylemi, i\u015fletmenin tan\u0131t\u0131m\u0131 olmas\u0131na ra\u011fmen, t\u00fcketicinin \u00f6zg\u00fcr bilgi yay\u0131n\u0131 oldu\u011fu yan\u0131lg\u0131s\u0131na neden olabilir. Bu yan\u0131lg\u0131, genel t\u00fcketicinin \u00fcr\u00fcn se\u00e7iminde \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelliyor olabilir.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, reklam olmas\u0131na ra\u011fmen, reklam oldu\u011funu gizleme eylemi, &#8220;genel t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleyebilecek eylemler&#8221; olarak kabul edilebilir ve Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n amac\u0131na ayk\u0131r\u0131d\u0131r ve bu yasa ile d\u00fczenlenmesi gereklidir, diye rapor \u00f6neriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stealth_Marketing%E2%80%99i_Duzenleyen_Yasalar_Hakkinda\"><\/span>Stealth Marketing&#8217;i D\u00fczenleyen Yasalar Hakk\u0131nda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Raporda, stealth marketing hakk\u0131nda &#8220;d\u00fczenlemenin gereklili\u011fi&#8221; sonucuna var\u0131ld\u0131ktan sonra, acilen d\u00fczenlenmesi gerekti\u011fi i\u00e7in, Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 3. f\u0131kras\u0131ndaki haks\u0131z g\u00f6sterim hedefine, &#8220;t\u00fcketicinin, i\u015fletme = reklamc\u0131n\u0131n g\u00f6sterim oldu\u011funu belirlemenin zor oldu\u011fu&#8221; i\u00e7eri\u011fi eklemek ve &#8220;yeni bir yasaklama eylemi olarak belirlemek uygun&#8221; oldu\u011funu belirtmi\u015ftir.<\/p>\n\n\n\n<p>\u0130\u015fletmelerin yapt\u0131\u011f\u0131 reklamlar, sadece SNS de\u011fil, internet, televizyon, gazeteler gibi her t\u00fcrl\u00fc medyada, t\u00fcketicinin reklam oldu\u011funu anlamas\u0131 i\u00e7in &#8220;reklam&#8221;, &#8220;tan\u0131t\u0131m&#8221;, &#8220;PR&#8221; gibi g\u00f6sterimler gereklidir ve \u00e7evresindeki metinden daha k\u00fc\u00e7\u00fck bir notasyon gibi belirsiz durumlar yasaklama eylemine dahil edilmi\u015ftir. Hediye G\u00f6sterim Yasas\u0131&#8217;ndaki haks\u0131z g\u00f6sterime bunu eklemek ve ihlal edildi\u011finde reklamc\u0131n\u0131n idari yapt\u0131r\u0131mlara tabi olaca\u011f\u0131 \u00f6nerisi de sunulmu\u015ftur.<\/p>\n\n\n\n<p>Ayr\u0131ca, raporda gelecekte incelenmesi gereken konulara da de\u011finilmi\u015ftir. Stealth marketing, k\u00f6t\u00fc niyetli sahte incelemeleri toplayan &#8220;arac\u0131 i\u015fletmeler&#8221; taraf\u0131ndan y\u00fcr\u00fct\u00fcl\u00fcyor olabilir ve Hediye G\u00f6sterim Yasas\u0131&#8217;nda sadece i\u015fletme = reklamc\u0131 hedef al\u0131nd\u0131\u011f\u0131 i\u00e7in, &#8220;sadece reklamc\u0131lar\u0131 d\u00fczenleyerek haks\u0131z g\u00f6sterimi ortadan kald\u0131ramay\u0131z&#8221; diye belirtilmi\u015ftir. D\u00fczenlemenin kapsam\u0131n\u0131 sadece reklamc\u0131lardan arac\u0131 i\u015fletmelere ve influencerlara geni\u015fletmeyi d\u00fc\u015f\u00fcnmek gibi, mevcut Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n g\u00f6zden ge\u00e7irilmesi de dahil olmak \u00fczere daha fazla d\u00fczenleme gereklidir, diye \u00f6nerilmi\u015ftir.<\/p>\n\n\n\n<p>(Ek) Bu raporun ard\u0131ndan, Reiwa 5 y\u0131l\u0131nda (2023) Ekim ay\u0131ndan itibaren stealth marketing d\u00fczenlemeleri g\u00fc\u00e7lendirildi. Detaylar i\u00e7in a\u015fa\u011f\u0131daki makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/stealth-marketing-regulations-r5\" target=\"_blank\" rel=\"noreferrer noopener\">Reiwa 5 y\u0131l\u0131 Ekim ay\u0131ndan itibaren &#8216;Reklam&#8217; a\u00e7\u0131klamas\u0131 zorunlu hale geldi. Stealth Marketing d\u00fczenlemelerinin i\u015fleyi\u015f standartlar\u0131 hakk\u0131nda a\u00e7\u0131klama[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sonuc_Gizli_Pazarlama_Profesyonel_Bir_Degerlendirme_Gerektirir_Bir_Avukata_Danisin\"><\/span>Sonu\u00e7: Gizli Pazarlama Profesyonel Bir De\u011ferlendirme Gerektirir, Bir Avukata Dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Burada, Japonya T\u00fcketici Ajans\u0131&#8217;n\u0131n &#8220;Gizli Pazarlama Hakk\u0131nda \u0130nceleme Toplant\u0131s\u0131&#8221; raporuna dayanarak, gizli pazarlama (stema) sorunlar\u0131, Japon Hediye G\u00f6sterim Yasas\u0131 ve haks\u0131z g\u00f6sterim ile ili\u015fkileri hakk\u0131nda bir a\u00e7\u0131klama yapt\u0131k.<\/p>\n\n\n\n<p>Yaz\u0131ld\u0131\u011f\u0131 tarihte (Nisan 2023), bu raporun ard\u0131ndan 28 Mart 2023&#8217;te <a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/032672\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;T\u00fcketicinin bir i\u015fletmenin g\u00f6sterim oldu\u011funu belirlemekte zorland\u0131\u011f\u0131 g\u00f6sterimlerin belirlenmesi ve bu t\u00fcr g\u00f6sterimlerin i\u015fleyi\u015f standartlar\u0131n\u0131n yay\u0131nlanmas\u0131&#8221;[ja]<\/a> ilan edildi. Bu belirleme, 1 Ekim 2023&#8217;te y\u00fcr\u00fcrl\u00fc\u011fe girecektir.<\/p>\n\n\n\n<p>Bir g\u00f6sterimin Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131 profesyonel bir de\u011ferlendirme gerektirir. Reklamlar\u0131n, bir avukat\u0131n hukuki kontrol\u00fcn\u00fc almas\u0131 g\u00fcven vericidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hukuk_Buromuzun_Sundugu_Cozumler\"><\/span>Hukuk B\u00fcromuzun Sundu\u011fu \u00c7\u00f6z\u00fcmler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve internet hukuku olmak \u00fczere geni\u015f bir deneyime sahip bir hukuk firmas\u0131d\u0131r. Son zamanlarda, i\u015f d\u00fcnyas\u0131nda b\u00fcy\u00fck ilgi g\u00f6ren stema yasal d\u00fczenlemelerinin g\u00fc\u00e7lendirilmesi konusunda uzman\u0131z. Reklamlarla ilgili sorunlar\u0131n\u0131z\u0131 l\u00fctfen bizimle payla\u015f\u0131n. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun hizmet verdi\u011fi alanlar: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Makale ve LP&#8217;nin \u0130la\u00e7 Makinesi Yasas\u0131 Kontrol\u00fc[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SNS ve YouTube gibi platformlarda do\u011fal bir payla\u015f\u0131m gibi g\u00f6r\u00fcn\u00fcrken, asl\u0131nda i\u015fletmelerin \u00fcr\u00fcn veya hizmetlerini tan\u0131tt\u0131\u011f\u0131 &#8216;Stealth Marketing (Gizli Pazarlama)&#8217; yayg\u0131nla\u015fmaktad\u0131r. Bu gizl [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61337"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61337"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61337\/revisions"}],"predecessor-version":[{"id":64768,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61337\/revisions\/64768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64767"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}