{"id":61367,"date":"2023-12-04T11:20:32","date_gmt":"2023-12-04T02:20:32","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61367"},"modified":"2024-03-19T14:44:07","modified_gmt":"2024-03-19T05:44:07","slug":"pet-products-ad","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad","title":{"rendered":"Pet \u00dcr\u00fcnleri Reklamlar\u0131na \u0130li\u015fkin Yasal D\u00fczenlemeleri A\u00e7\u0131kl\u0131yoruz"},"content":{"rendered":"\n<p>Evcil hayvan \u00fcr\u00fcnleri pazar\u0131 her y\u0131l b\u00fcy\u00fcmekte ve 2018&#8217;de (Heisei 30) y\u0131ll\u0131k sevkiyat miktar\u0131 15 trilyon yenin \u00fczerine \u00e7\u0131km\u0131\u015ft\u0131r. \u00d6zellikle evcil hayvan mamas\u0131, pazar\u0131n %40&#8217;\u0131ndan fazlas\u0131n\u0131 olu\u015fturdu\u011fu i\u00e7in 2009&#8217;da (Heisei 21) k\u00f6pek ve kedi mamas\u0131n\u0131 hedef alan &#8216;Japon Evcil Hayvan G\u0131da G\u00fcvenli\u011fi Yasas\u0131&#8217; y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015ftir.<\/p>\n\n\n\n<p>Pazar\u0131n geni\u015flemesiyle birlikte, evcil hayvan \u00fcr\u00fcnlerinin \u00e7e\u015fitlili\u011fi de artmaktad\u0131r. Genellikle &#8220;evcil hayvan \u00fcr\u00fcnleri&#8221; denildi\u011finde, evcil hayvan mamas\u0131ndan, hayvan ila\u00e7lar\u0131na, hayvan sa\u011fl\u0131k \u00fcr\u00fcnlerine, hayvan t\u0131bbi cihazlar\u0131na kadar, kapsam\u0131 olduk\u00e7a geni\u015ftir. Bu nedenle, evcil hayvan \u00fcr\u00fcnlerine y\u00f6nelik \u00e7e\u015fitli reklam ifadeleri ile ilgili d\u00fczenlemeler getirilmi\u015ftir.<\/p>\n\n\n\n<p>Bu sefer, evcil hayvan \u00fcr\u00fcnlerinin reklam yay\u0131nlamalar\u0131na y\u00f6nelik yasal d\u00fczenlemeler ve d\u00fczenlemeye tabi reklam ifadeleri hakk\u0131nda da kolayca anla\u015f\u0131labilir bir \u015fekilde bilgi verece\u011fiz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Evcil_Hayvan_Urunlerinin_Hukuki_Tanimi_Nedir\" title=\"Evcil Hayvan \u00dcr\u00fcnlerinin Hukuki Tan\u0131m\u0131 Nedir?\">Evcil Hayvan \u00dcr\u00fcnlerinin Hukuki Tan\u0131m\u0131 Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Evcil_Hayvan_Yemi\" title=\"Evcil Hayvan Yemi\">Evcil Hayvan Yemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Genel_Evcil_Hayvan_Urunleri\" title=\"Genel Evcil Hayvan \u00dcr\u00fcnleri\">Genel Evcil Hayvan \u00dcr\u00fcnleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Evcil_Hayvan_Urunleri_Reklam_Ifadeleri_Duzenlemesi\" title=\"Evcil Hayvan \u00dcr\u00fcnleri Reklam \u0130fadeleri D\u00fczenlemesi\">Evcil Hayvan \u00dcr\u00fcnleri Reklam \u0130fadeleri D\u00fczenlemesi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#%E2%80%9CReklam%E2%80%9Din_Tanimi\" title=\"&#8220;Reklam&#8221;\u0131n Tan\u0131m\u0131\">&#8220;Reklam&#8221;\u0131n Tan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#%E2%80%9CReklam%E2%80%9Din_Duzenlenmesi_Gereken_Konular\" title=\"&#8220;Reklam&#8221;\u0131n D\u00fczenlenmesi Gereken Konular\">&#8220;Reklam&#8221;\u0131n D\u00fczenlenmesi Gereken Konular<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Hangi_Ifadelerin_Duzenlemeye_Tabi_Oldugu\" title=\"Hangi \u0130fadelerin D\u00fczenlemeye Tabi Oldu\u011fu\">Hangi \u0130fadelerin D\u00fczenlemeye Tabi Oldu\u011fu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Ilac_ve_Tibbi_Cihaz_Yasasi%E2%80%99nda_Japanese_Pharmaceutical_and_Medical_Device_Act_Onemli_Duzenlemeler\" title=\"\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda (Japanese Pharmaceutical and Medical Device Act) \u00d6nemli D\u00fczenlemeler\">\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda (Japanese Pharmaceutical and Medical Device Act) \u00d6nemli D\u00fczenlemeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pet-products-ad\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evcil_Hayvan_Urunlerinin_Hukuki_Tanimi_Nedir\"><\/span>Evcil Hayvan \u00dcr\u00fcnlerinin Hukuki Tan\u0131m\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evcil hayvan \u00fcr\u00fcnlerinin hukuki bir tan\u0131m\u0131 olmasa da, genellikle evcil hayvanlar i\u00e7in \u00fcretilen \u00fcr\u00fcnler &#8216;evcil hayvan \u00fcr\u00fcnleri&#8217; olarak adland\u0131r\u0131l\u0131r ve b\u00fcy\u00fck \u00f6l\u00e7\u00fcde a\u015fa\u011f\u0131daki iki kategoriye ayr\u0131l\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evcil_Hayvan_Yemi\"><\/span>Evcil Hayvan Yemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Genel Beslenme Yiyecekleri (Ana Yemek Tipi)<\/li>\n\n\n\n<li>Standart Yiyecekler (Yan Yemek Tipi)<\/li>\n\n\n\n<li>At\u0131\u015ft\u0131rmal\u0131klar, Snacklar, Sak\u0131zlar<\/li>\n\n\n\n<li>\u00c7i\u011f Et<\/li>\n\n\n\n<li>Takviyeler<\/li>\n\n\n\n<li>Mineral Su<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Genel_Evcil_Hayvan_Urunleri\"><\/span>Genel Evcil Hayvan \u00dcr\u00fcnleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Tuvalet Malzemeleri<\/li>\n\n\n\n<li>E\u015fyalar (Aksesuarlar, Giysiler, Oyuncaklar, Yemek Kaplar\u0131 vb.)<\/li>\n\n\n\n<li>Bar\u0131nak Malzemeleri<\/li>\n\n\n\n<li>Temizlik \u00dcr\u00fcnleri<\/li>\n\n\n\n<li>G\u00fczellik \u00dcr\u00fcnleri (Hayvan \u0130la\u00e7lar\u0131 ve Hayvan \u0130la\u00e7lar\u0131 D\u0131\u015f\u0131 \u00dcr\u00fcnler hari\u00e7)<\/li>\n<\/ul>\n\n\n\n<p>Hayvan hastal\u0131klar\u0131n\u0131n \u00f6nlenmesi, tedavisi, te\u015fhisi vb. i\u00e7in kullan\u0131lan hayvan ila\u00e7lar\u0131 geni\u015f anlamda evcil hayvan \u00fcr\u00fcnlerine dahil edilir, ancak hukuki olarak evcil hayvan \u00fcr\u00fcnlerinden ayr\u0131l\u0131r. Bu nedenle, genel evcil hayvan \u00fcr\u00fcnlerinin reklamlar\u0131nda hayvan ila\u00e7lar\u0131 vb. ile kar\u0131\u015ft\u0131r\u0131lacak ifadeler kullan\u0131lamaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-4.jpg\" alt=\"\" class=\"wp-image-43316\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evcil_Hayvan_Urunleri_Reklam_Ifadeleri_Duzenlemesi\"><\/span>Evcil Hayvan \u00dcr\u00fcnleri Reklam \u0130fadeleri D\u00fczenlemesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evcil hayvan \u00fcr\u00fcnlerinin reklam\u0131n\u0131 yaparken, \u00fcr\u00fcn\u00fcn hangi alana ait oldu\u011funa ba\u011fl\u0131 olarak kullan\u0131labilecek ifade ve i\u00e7erikler farkl\u0131l\u0131k g\u00f6sterir. Bu nedenle, reklam\u0131n\u0131 yapmay\u0131 planlad\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn\u00fcn a\u015fa\u011f\u0131daki hangi alana ait oldu\u011funu \u00f6nceden belirlemeniz gerekmektedir.<\/p>\n\n\n\n<ul>\n<li>Hayvan \u0130la\u00e7lar\u0131 vb. (Hayvan \u0130la\u00e7lar\u0131, Hayvan \u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler, Hayvan T\u0131bbi Cihazlar\u0131)<\/li>\n\n\n\n<li>Diyet ama\u00e7l\u0131 evcil hayvan mamas\u0131<\/li>\n\n\n\n<li>Yukar\u0131dakiler d\u0131\u015f\u0131nda, evcil hayvan mamas\u0131 ve genel evcil hayvan \u00fcr\u00fcnleri<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CReklam%E2%80%9Din_Tanimi\"><\/span>&#8220;Reklam&#8221;\u0131n Tan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam, reklam verenin \u00fcr\u00fcn veya hizmetler hakk\u0131ndaki bilgileri geni\u015f bir t\u00fcketici kitlesine duyurdu\u011fu ve ilgi veya merak uyand\u0131rarak sat\u0131n almay\u0131 te\u015fvik etti\u011fi eylem ve reklamda kullan\u0131lan medya veya reklam i\u00e7eri\u011fini ifade eder.<\/p>\n\n\n\n<p>&#8220;Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 (\u0130la\u00e7lar\u0131n, T\u0131bbi Cihazlar\u0131n vb. Kalitesi, Etkinli\u011fi ve G\u00fcvenli\u011finin Sa\u011flanmas\u0131 Hakk\u0131nda Yasalar)&#8221;na g\u00f6re, a\u015fa\u011f\u0131daki \u00fc\u00e7 \u015fart\u0131 tamamen kar\u015f\u0131layan reklamlar &#8220;ila\u00e7 reklamlar\u0131&#8221; olarak kabul edilir:<\/p>\n\n\n\n<ul>\n<li>M\u00fc\u015fteriyi \u00e7ekme (m\u00fc\u015fterinin sat\u0131n alma iste\u011fini art\u0131rma) niyetinin a\u00e7\u0131k olmas\u0131.<\/li>\n\n\n\n<li>Belirli bir veteriner ilac\u0131n\u0131n veya benzeri bir \u00fcr\u00fcn\u00fcn ad\u0131n\u0131n a\u00e7\u0131k\u00e7a belirtilmi\u015f olmas\u0131.<\/li>\n\n\n\n<li>Genel halk\u0131n fark\u0131nda olabilece\u011fi bir durumda olmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, bir \u00fcr\u00fcn\u00fcn kalitesi veya standartlar\u0131 gibi \u00f6zelliklerin ger\u00e7ekte oldu\u011fundan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu t\u00fcketicinin yan\u0131lg\u0131ya d\u00fc\u015fmesine neden olan g\u00f6sterimler, &#8220;Japon Hediye G\u00f6sterim Yasas\u0131&#8221;nda haks\u0131z g\u00f6sterim olarak yasaklanm\u0131\u015ft\u0131r. Ayr\u0131ca, internet \u00fczerinden al\u0131\u015fveri\u015f veya katalogdan al\u0131\u015fveri\u015f durumunda &#8220;Japon Belirli Ticaret \u0130\u015flemleri Yasas\u0131&#8221;na g\u00f6re d\u00fczenlemeler bulunmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CReklam%E2%80%9Din_Duzenlenmesi_Gereken_Konular\"><\/span>&#8220;Reklam&#8221;\u0131n D\u00fczenlenmesi Gereken Konular<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Genel \u00fcr\u00fcn ve hizmet reklamlar\u0131, &#8220;kendi sundu\u011fu \u00fcr\u00fcn veya hizmetlerin ticareti&#8221;ni g\u00f6steren i\u015fletmeler (\u00fcreticiler, toptanc\u0131lar, perakendeciler vb., bu \u00fcr\u00fcn veya hizmetleri sa\u011flad\u0131\u011f\u0131 kabul edilen ki\u015filer vb.) taraf\u0131ndan d\u00fczenlenir. Ancak, reklam ajanslar\u0131, gazete \u015firketleri, yay\u0131nevleri, yay\u0131n kurulu\u015flar\u0131 gibi medya kurulu\u015flar\u0131, reklam\u0131n yap\u0131m\u0131na dahil olsalar bile, reklamda yer alan \u00fcr\u00fcn veya hizmeti sa\u011flamad\u0131klar\u0131 s\u00fcrece, g\u00f6sterim d\u00fczenlemelerinin hedefi olmazlar.<\/p>\n\n\n\n<p>Di\u011fer yandan, Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n (Pharmaceuticals and Medical Devices Act) reklam d\u00fczenlemelerinde, reklam yapan t\u00fcm ki\u015fi ve kurulu\u015flar hedef al\u0131n\u0131r. Bu nedenle, \u00fcreticilerin yan\u0131 s\u0131ra toptanc\u0131lar, reklam ajanslar\u0131 ve hatta ba\u011fl\u0131 kurulu\u015flar da d\u00fczenlemeye tabi tutulur.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-2.jpg\" alt=\"\" class=\"wp-image-43314\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hangi_Ifadelerin_Duzenlemeye_Tabi_Oldugu\"><\/span>Hangi \u0130fadelerin D\u00fczenlemeye Tabi Oldu\u011fu<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli bir b\u00f6lgenin iyile\u015ftirilmesi veya g\u00fc\u00e7lendirilmesi gibi durumlar\u0131 ima etmez veya iddia etmezseniz, &#8220;G\u00f6z sa\u011fl\u0131\u011f\u0131 i\u00e7in \u25cb\u25cb bile\u015fenini i\u00e7erir&#8221; gibi belirli bir b\u00f6lgeye besin takviyesi g\u00f6stermek, ila\u00e7 etkisi olarak kabul edilmez.<\/p>\n\n\n\n<p>Ayr\u0131ca, k\u00f6pek, kedi vb. evcil hayvan yemlerinden, belirli bir hastal\u0131\u011fa kar\u015f\u0131 s\u00f6zde &#8220;diyet tedavisi&#8221; i\u00e7in yap\u0131lanlar hakk\u0131nda, besin maddelerinin miktar\u0131n\u0131 ve oran\u0131n\u0131 belirtmek ve belirli bir aral\u0131kta hastal\u0131k ad\u0131 veya hayvan\u0131n v\u00fccut yap\u0131s\u0131 ve i\u015flevi hakk\u0131nda bilgi vermek de ila\u00e7 etkisi olarak kabul edilmez.<\/p>\n\n\n\n<p>Ancak, a\u015fa\u011f\u0131daki gibi ifadelerin hayvan ila\u00e7lar\u0131 olarak kabul edilme olas\u0131l\u0131\u011f\u0131 vard\u0131r ve genel evcil hayvan \u00fcr\u00fcnlerinde kullan\u0131lamaz, bu nedenle dikkatli olunmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p>(A) \u0130la\u00e7 ifadesi anlam\u0131na gelen &#8220;re\u00e7eteli diyet&#8221; ifadesini kullanma durumu.<\/p>\n\n\n\n<p>K\u00f6pek, kedi vb. evcil hayvan yemlerinden, belirli bir hastal\u0131\u011fa kar\u015f\u0131 diyet tedavisi olarak kullan\u0131lma amac\u0131 olan \u00fcr\u00fcnler, belirli bir aral\u0131kta ila\u00e7 etkisi olarak kabul edilmez. Bu nedenle, &#8220;tedavi diyeti&#8221;, &#8220;diyet tedavisi yeme\u011fi&#8221;, &#8220;\u00f6zel tedavi diyeti&#8221; gibi ifadelerin kullan\u0131lmas\u0131nda bir sak\u0131nca yoktur, ancak &#8220;re\u00e7eteli diyet&#8221; ila\u00e7 ifadesi olarak kabul edilir.<\/p>\n\n\n\n<p>(B) Hastal\u0131\u011f\u0131n \u00f6nlenmesi veya tedavi edilmesi anlam\u0131na gelen ifadelerin kullan\u0131lmas\u0131 durumu<\/p>\n\n\n\n<p>\u0130la\u00e7 etkisi olarak kabul edilen &#8220;hastal\u0131\u011f\u0131n \u00f6nlenmesi ve tedavisi&#8221; ile ilgili \u00f6rnek ifadeler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>\u00d6ncelikle, hayvan hastal\u0131\u011f\u0131n\u0131n tedavisi amac\u0131yla kullan\u0131lma amac\u0131n\u0131n kabul edildi\u011fi ifadeler (\u3007\u3007 hastal\u0131\u011f\u0131n\u0131n tedavisi i\u00e7in, \u3007\u3007 hastal\u0131\u011f\u0131nda, eklem iltihab\u0131 vb. i\u00e7in etkili olan bile\u015fenleri i\u00e7erir, solunum sistemi iltihab\u0131 i\u00e7in etkilidir vb.)<\/li>\n\n\n\n<li>\u00d6ncelikle, hayvan hastal\u0131\u011f\u0131n\u0131n \u00f6nlenmesi amac\u0131yla kullan\u0131lma amac\u0131n\u0131n kabul edildi\u011fi ifadeler (\u3007\u3007 hastal\u0131\u011f\u0131n\u0131n \u00f6nlenmesi i\u00e7in, \u3007\u3007 hastal\u0131\u011f\u0131na kar\u015f\u0131 \u00f6nlemler, antibakteriyel temizlik i\u00e7in \u00f6nerilir, \u3007\u3007 hastal\u0131\u011f\u0131n\u0131 \u00f6nleyen bile\u015fenleri i\u00e7erir vb.)<\/li>\n\n\n\n<li>\u00d6ncelikle, hayvan\u0131n v\u00fccut yap\u0131s\u0131na etki etme amac\u0131n\u0131n kabul edildi\u011fi ifadeler (\u3007\u3007 bile\u015feni, t\u0131bbi ara\u015ft\u0131rma sonucu olarak geli\u015ftirildi ve ila\u00e7 a\u015famas\u0131na ula\u015ft\u0131, eklem g\u00fc\u00e7lendirme etkisi g\u00f6sterir vb.)<\/li>\n\n\n\n<li>\u00d6ncelikle, hayvan\u0131n v\u00fccut i\u015flevine etki etme amac\u0131n\u0131n kabul edildi\u011fi ifadeler (stresin azalt\u0131lmas\u0131, ba\u011f\u0131\u015f\u0131kl\u0131\u011f\u0131n art\u0131r\u0131lmas\u0131, metabolizman\u0131n g\u00fc\u00e7lendirilmesi, \u00f6mr\u00fcn uzat\u0131lmas\u0131, di\u015f ve di\u015f eti kokusunu giderme etkisi vb.)<\/li>\n\n\n\n<li>\u0130la\u00e7 oldu\u011funu ima eden ifadeler (\u3007\u3007&#8217;nin geleneksel \u00c7in ilac\u0131 temelinde geli\u015ftirildi, Do\u011fu t\u0131bb\u0131nda kabul edilen sa\u011fl\u0131k bitkileri i\u00e7erir, hayvan t\u0131bbi kullan\u0131m vb.)<\/li>\n\n\n\n<li>Gazete, dergi vb. makaleler, veteriner hekimler, bilim adamlar\u0131 vb. konu\u015fmalar, teoriler, deneyimler vb. al\u0131nt\u0131 veya yay\u0131nlanarak ila\u00e7 oldu\u011funu ima eden ifadeler (yeti\u015ftiricinin deneyimi &#8220;\u3007\u3007 verdim ve sa\u011fl\u0131k durumu da iyile\u015fti, \u00e7ok enerjik&#8221; vb.)<\/li>\n<\/ul>\n\n\n\n<p>Takviye edici g\u0131dalar\u0131n reklam d\u00fczenlemeleri hakk\u0131nda daha fazla bilgi almak isteyenler, a\u015fa\u011f\u0131daki linkte detayl\u0131 olarak anlat\u0131lm\u0131\u015ft\u0131r, bu makale ile birlikte g\u00f6z atabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_ve_Tibbi_Cihaz_Yasasi%E2%80%99nda_Japanese_Pharmaceutical_and_Medical_Device_Act_Onemli_Duzenlemeler\"><\/span>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda (Japanese Pharmaceutical and Medical Device Act) \u00d6nemli D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Genel evcil hayvan \u00fcr\u00fcnlerine veteriner ila\u00e7lar\u0131na uygun reklam ifadeleri kullanmak tabii ki yasakt\u0131r, ancak veteriner ila\u00e7lar\u0131na uygun hale geldi\u011finde bile, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda (Japanese Pharmaceutical and Medical Device Act) d\u00fczenlemeler bulunmaktad\u0131r.<\/p>\n\n\n\n<p>\u00d6zellikle \u00f6nemli olan madde, Madde 66&#8217;da belirlenen &#8220;A\u015f\u0131r\u0131 Reklamlar&#8221; olup, a\u015fa\u011f\u0131daki \u00fc\u00e7 eylem yasaklanm\u0131\u015ft\u0131r:<\/p>\n\n\n\n<ul>\n<li>Veteriner ila\u00e7lar\u0131n\u0131n ad\u0131, \u00fcretim y\u00f6ntemi, etkinlik ve etkisi, performans hakk\u0131nda yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131 makalelerin reklam\u0131, a\u00e7\u0131klamas\u0131 ve yay\u0131lmas\u0131n\u0131n yasaklanmas\u0131.<\/li>\n\n\n\n<li>Bir doktorun garanti etti\u011fi yan\u0131lg\u0131s\u0131n\u0131 verme olas\u0131l\u0131\u011f\u0131 olan makalelerin reklam\u0131, a\u00e7\u0131klamas\u0131 ve yay\u0131lmas\u0131n\u0131n yasaklanmas\u0131.<\/li>\n\n\n\n<li>D\u00fc\u015f\u00fck ima etme, m\u00fcstehcen belge veya \u00e7izimlerin kullan\u0131m\u0131n\u0131n yasaklanmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p>\u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnlerin reklam yay\u0131n\u0131 hakk\u0131nda daha fazla bilgi almak isteyenler i\u00e7in, a\u015fa\u011f\u0131da ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanm\u0131\u015ft\u0131r, bu nedenle l\u00fctfen bu makale ile birlikte g\u00f6z at\u0131n.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quasi-drug-advertisement-guidelines[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/pet-products-ad-3.jpg\" alt=\"\" class=\"wp-image-43315\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evcil hayvan \u00fcr\u00fcnlerinin reklam\u0131n\u0131 yaparken, hedeflenen \u00fcr\u00fcn\u00fcn &#8216;Japon Hayvan \u0130la\u00e7lar\u0131&#8217;, &#8216;Japon Hayvan T\u0131bbi Cihazlar\u0131&#8217;, &#8216;Japon Hayvan T\u0131bbi \u00dcr\u00fcnleri&#8217;, &#8216;Re\u00e7eteli Diyetler&#8217; veya &#8216;Genel Evcil Hayvan \u00dcr\u00fcnleri&#8217;nden hangisine uydu\u011funu kontrol etmeli ve her birinin yasaklanan maddelerine dikkatlice uymal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Evcil hayvan \u00fcr\u00fcnlerinin reklamlar\u0131, &#8216;Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131&#8217;, &#8216;Japon Hediyelerin G\u00f6sterimi Yasas\u0131&#8217;, &#8216;Japon Belirli Ticaret \u0130\u015flemleri Yasas\u0131&#8217; gibi bir\u00e7ok yasay\u0131 i\u00e7erir. Bu nedenle, ger\u00e7ekten yapmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, kendi ba\u015f\u0131n\u0131za karar vermek yerine, uzman bilgisi ve deneyime sahip bir avukata \u00f6nceden dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, internet reklamlar\u0131yla ilgili hukuki denetimlerin gereklili\u011fi giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya ba\u015flatmay\u0131 planlad\u0131\u011f\u0131n\u0131z i\u015fletmelerle ilgili hukuki riskleri analiz eder ve i\u015fletmeyi durdurmadan yasalara uygun hale getirmeye \u00e7al\u0131\u015f\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evcil hayvan \u00fcr\u00fcnleri pazar\u0131 her y\u0131l b\u00fcy\u00fcmekte ve 2018&#8217;de (Heisei 30) y\u0131ll\u0131k sevkiyat miktar\u0131 15 trilyon yenin \u00fczerine \u00e7\u0131km\u0131\u015ft\u0131r. \u00d6zellikle evcil hayvan mamas\u0131, pazar\u0131n %40&#8217;\u0131ndan fazlas\u0131n\u0131 [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61367"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61367"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61367\/revisions"}],"predecessor-version":[{"id":64627,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61367\/revisions\/64627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64626"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}