{"id":61368,"date":"2023-12-04T11:20:32","date_gmt":"2023-12-04T02:20:32","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61368"},"modified":"2024-03-17T23:02:39","modified_gmt":"2024-03-17T14:02:39","slug":"e-mail-newsletter-opt-in-procedure","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure","title":{"rendered":"Merhaba Da\u011f\u0131t\u0131m\u0131nda Opt-In \u0130\u015flemlerinin Y\u00f6ntemi"},"content":{"rendered":"\n<p>E-posta pazarlamas\u0131nda, daha \u00f6nce direkt posta \u00f6n plandayd\u0131, ancak internetin yayg\u0131nla\u015fmas\u0131yla birlikte &#8220;E-B\u00fclten (E-posta Dergisi)&#8221; \u00f6nem kazanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Sadece bir t\u0131klama ile d\u00fcnya \u00e7ap\u0131ndaki kullan\u0131c\u0131lara e-b\u00fclten g\u00f6nderme kolayl\u0131\u011f\u0131 ve h\u0131z\u0131, ayr\u0131ca d\u00fc\u015f\u00fck maliyet, e-b\u00fcltenin b\u00fcy\u00fck cazibesidir.<\/p>\n\n\n\n<p>Ancak, e-b\u00fclten g\u00f6nderirken ilgili yasalara uygun hareket etmezseniz, hapis cezas\u0131 veya para cezas\u0131 gibi cezalarla kar\u015f\u0131la\u015fabilirsiniz.<\/p>\n\n\n\n<p>\u00d6zellikle &#8220;Opt-in d\u00fczenlemesi&#8221; hakk\u0131nda \u00e7ok az bilgi sahibi olan bir\u00e7ok ki\u015fi oldu\u011fu i\u00e7in, bu sefer, e-b\u00fclten da\u011f\u0131t\u0131m\u0131n\u0131 g\u00fcvenli bir \u015fekilde ger\u00e7ekle\u015ftirmek i\u00e7in gerekli olan &#8220;E-B\u00fclten Da\u011f\u0131t\u0131m\u0131nda Opt-in \u0130\u015flemleri&#8221; hakk\u0131nda a\u00e7\u0131k bir \u015fekilde a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Opt-in_Duzenlemesi_Nedir\" title=\"Opt-in D\u00fczenlemesi Nedir?\">Opt-in D\u00fczenlemesi Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Belirli_Elektronik_Postalar\" title=\"Belirli Elektronik Postalar\">Belirli Elektronik Postalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Cezalar\" title=\"Cezalar\">Cezalar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Opt-in_Duzenlemesinin_Istisnalari\" title=\"Opt-in D\u00fczenlemesinin \u0130stisnalar\u0131\">Opt-in D\u00fczenlemesinin \u0130stisnalar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Kendine_ait_e-posta_adresini_yazili_olarak_bildirenler\" title=\"Kendine ait e-posta adresini yaz\u0131l\u0131 olarak bildirenler\">Kendine ait e-posta adresini yaz\u0131l\u0131 olarak bildirenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Islem_iliskisi_olanlar\" title=\"\u0130\u015flem ili\u015fkisi olanlar\">\u0130\u015flem ili\u015fkisi olanlar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Kendi_e-posta_adresini_aciklayanlar\" title=\"Kendi e-posta adresini a\u00e7\u0131klayanlar\">Kendi e-posta adresini a\u00e7\u0131klayanlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Opt-In_Islemi_Nasil_Yapilir\" title=\"Opt-In \u0130\u015flemi Nas\u0131l Yap\u0131l\u0131r\">Opt-In \u0130\u015flemi Nas\u0131l Yap\u0131l\u0131r<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#%E2%80%98Onay%E2%80%99_Nasil_Alinir\" title=\"&#8216;Onay&#8217; Nas\u0131l Al\u0131n\u0131r\">&#8216;Onay&#8217; Nas\u0131l Al\u0131n\u0131r<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#%E2%80%98Onay%E2%80%99_Almak_Icin_Nasil_Bir_Gosterim_Yapilmalidir\" title=\"&#8216;Onay&#8217; Almak \u0130\u00e7in Nas\u0131l Bir G\u00f6sterim Yap\u0131lmal\u0131d\u0131r\">&#8216;Onay&#8217; Almak \u0130\u00e7in Nas\u0131l Bir G\u00f6sterim Yap\u0131lmal\u0131d\u0131r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Cift_Opt-In_Onerisi\" title=\"\u00c7ift Opt-In \u00d6nerisi\">\u00c7ift Opt-In \u00d6nerisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Telefonla_%E2%80%98Onay%E2%80%99_Almak_Mumkun_mudur\" title=\"Telefonla &#8216;Onay&#8217; Almak M\u00fcmk\u00fcn m\u00fcd\u00fcr\">Telefonla &#8216;Onay&#8217; Almak M\u00fcmk\u00fcn m\u00fcd\u00fcr<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#E-Bulten_Gonderenlerin_Yukumlulukleri\" title=\"E-B\u00fclten G\u00f6nderenlerin Y\u00fck\u00fcml\u00fcl\u00fckleri\">E-B\u00fclten G\u00f6nderenlerin Y\u00fck\u00fcml\u00fcl\u00fckleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Opt-out_ve_Benzeri_Gosterimler\" title=\"Opt-out ve Benzeri G\u00f6sterimler\">Opt-out ve Benzeri G\u00f6sterimler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Gizlilik_Politikasina_Ek_Yapilmasi_Onerilir\" title=\"Gizlilik Politikas\u0131na Ek Yap\u0131lmas\u0131 \u00d6nerilir\">Gizlilik Politikas\u0131na Ek Yap\u0131lmas\u0131 \u00d6nerilir<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#%E2%80%9COnayin_Kaydedilmesi%E2%80%9Dnin_Saklanmasi\" title=\"&#8220;Onay\u0131n Kaydedilmesi&#8221;nin Saklanmas\u0131\">&#8220;Onay\u0131n Kaydedilmesi&#8221;nin Saklanmas\u0131<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Saklama_Icerigi\" title=\"Saklama \u0130\u00e7eri\u011fi\">Saklama \u0130\u00e7eri\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Saklama_Suresi\" title=\"Saklama S\u00fcresi\">Saklama S\u00fcresi<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/tr\/it\/e-mail-newsletter-opt-in-procedure\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opt-in_Duzenlemesi_Nedir\"><\/span>Opt-in D\u00fczenlemesi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;Opt-in&#8221; terimi, al\u0131c\u0131n\u0131n belirli bir e-posta g\u00f6ndericisinden e-posta g\u00f6nderilmesini talep etmesi veya e-posta g\u00f6nderilmesini &#8220;onaylamas\u0131&#8221; anlam\u0131na gelir. &#8220;Onay&#8221; verme eylemi olmayan al\u0131c\u0131lara y\u00f6nelik e-posta reklamlar\u0131n\u0131n genel olarak yasaklanmas\u0131 &#8220;opt-in d\u00fczenlemesi&#8221; olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>2008 y\u0131l\u0131na (Gregorian takvimine g\u00f6re) kadar, al\u0131c\u0131lar\u0131n g\u00f6ndericiye e-posta almay\u0131 reddetme bildirimi &#8220;opt-out&#8221; yapmalar\u0131 ve bu al\u0131c\u0131lara e-posta g\u00f6nderilmesinin yasaklanmas\u0131 y\u00f6ntemi benimsenmi\u015fti. Ancak, artan say\u0131lar nedeniyle &#8220;opt-in y\u00f6ntemi&#8221;ne ge\u00e7ildi.<\/p>\n\n\n\n<p>Opt-in d\u00fczenlemesinin temeli, Japon \u00d6zel Elektronik Posta Yasas\u0131&#8217;n\u0131n (Belirli Elektronik Postalar\u0131n G\u00f6nderilmesinin D\u00fczg\u00fcnle\u015ftirilmesi Hakk\u0131nda Kanun) 3. maddesinin 1. f\u0131kras\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde 3 (Belirli Elektronik Postalar\u0131n G\u00f6nderilmesinin K\u0131s\u0131tlanmas\u0131)<br>G\u00f6nderici, a\u015fa\u011f\u0131da belirtilen ki\u015filer d\u0131\u015f\u0131ndaki ki\u015filere belirli elektronik postalar g\u00f6nderemez.<br> 1. \u00d6nceden, belirli elektronik postalar\u0131n g\u00f6nderilmesini talep eden veya g\u00f6nderilmesini onaylayan ki\u015filer<br> 2. Yukar\u0131daki ki\u015filer d\u0131\u015f\u0131nda, kendi e-posta adreslerini g\u00f6ndericiye veya g\u00f6nderi vekiline bildiren ki\u015filer<br> 3. Yukar\u0131daki iki madde d\u0131\u015f\u0131nda, belirli elektronik postalar\u0131n bir arac\u0131 olarak reklam veya tan\u0131t\u0131m i\u015flemlerini y\u00fcr\u00fcten ki\u015filer<br> 4. Yukar\u0131daki \u00fc\u00e7 madde d\u0131\u015f\u0131nda, kendi e-posta adreslerini halka a\u00e7\u0131klayan ki\u015filer veya kurulu\u015flar<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belirli_Elektronik_Postalar\"><\/span>Belirli Elektronik Postalar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Belirli elektronik postalar&#8221;, kar amac\u0131 g\u00fcden g\u00f6ndericilerin (kurulu\u015flar veya bireyler) reklam veya tan\u0131t\u0131m amac\u0131yla g\u00f6nderdikleri e-postalar\u0131 ifade eder. Ancak, a\u015fa\u011f\u0131daki t\u00fcrden e-postalar da &#8220;reklam veya tan\u0131t\u0131m amac\u0131yla g\u00f6nderilen e-postalar&#8221; kapsam\u0131na girer:<\/p>\n\n\n\n<ul>\n<li>\u0130\u015fletme hizmetleri veya \u00fcr\u00fcnleri hakk\u0131nda bilgi sa\u011flamay\u0131 veya reklam yapmay\u0131 ama\u00e7layan bir web sitesine y\u00f6nlendirmeyi ama\u00e7layan e-postalar<\/li>\n\n\n\n<li>SNS davetleri, \u00f6d\u00fcl kazanma bildirimleri, arkada\u015flardan gelen e-postalar veya \u00fcyelik tabanl\u0131 sitelerde di\u011fer \u00fcyelerden gelen iletiler gibi durumlar\u0131 taklit ederek ticari ama\u00e7l\u0131 bir web sitesine y\u00f6nlendirmeyi ama\u00e7layan e-postalar<\/li>\n<\/ul>\n\n\n\n<p>Yine de, a\u015fa\u011f\u0131daki t\u00fcrden e-postalar &#8220;belirli elektronik postalar&#8221; kapsam\u0131na girmez:<\/p>\n\n\n\n<ul>\n<li>\u0130\u015flem ko\u015fullar\u0131n\u0131 bildiren i\u015fletme ileti\u015fimleri veya \u00fccret talepleri gibi i\u015flemle ilgili bildirimler i\u00e7eren ve reklam veya tan\u0131t\u0131m i\u00e7ermeyen ve bir reklam veya tan\u0131t\u0131m web sitesine y\u00f6nlendirmeyen e-postalar<\/li>\n\n\n\n<li>Reklam veya tan\u0131t\u0131m i\u00e7ermeyen ve bir reklam veya tan\u0131t\u0131m web sitesine y\u00f6nlendirmeyen basit mevsimlik selamlama e-postalar\u0131<\/li>\n\n\n\n<li>Politik gruplar, dini gruplar, NPO&#8217;lar, sendikalar vb. kar amac\u0131 g\u00fctmeyen kurulu\u015flar taraf\u0131ndan g\u00f6nderilen e-postalar<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cezalar\"><\/span>Cezalar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure1.jpg\" alt=\"\" class=\"wp-image-32631\" \/><\/figure>\n\n\n\n<p>Belirli Elektronik Posta Yasas\u0131&#8217;na ayk\u0131r\u0131 hareket edilmesi durumunda, \u0130leti\u015fim Bakan\u0131 ve Ba\u015fbakan, g\u00f6ndericiye &#8220;uyum emri&#8221;, &#8220;iyile\u015ftirme emri&#8221; veya &#8220;kayd\u0131n iptali&#8221; gibi emirler verebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, g\u00f6nderici bilgilerini sahte olarak g\u00f6nderen veya \u00e7e\u015fitli emirlere uymayan ki\u015filere, bir y\u0131la kadar hapis veya 1 milyon yen&#8217;e kadar para cezas\u0131 (t\u00fczel ki\u015filikler i\u00e7in, faillere ek olarak t\u00fczel ki\u015fili\u011fe 30 milyon yen&#8217;e kadar para cezas\u0131) verilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opt-in_Duzenlemesinin_Istisnalari\"><\/span>Opt-in D\u00fczenlemesinin \u0130stisnalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Opt-in d\u00fczenlemesi, al\u0131c\u0131n\u0131n belirli bir elektronik postan\u0131n g\u00f6nderilmesine &#8216;onay&#8217; verdi\u011fi durumlar\u0131n yan\u0131 s\u0131ra, a\u015fa\u011f\u0131da belirtilen ki\u015filere belirli bir elektronik postan\u0131n g\u00f6nderilmesine izin vermektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kendine_ait_e-posta_adresini_yazili_olarak_bildirenler\"><\/span>Kendine ait e-posta adresini yaz\u0131l\u0131 olarak bildirenler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kendine ait e-posta adresinin yaz\u0131l\u0131 oldu\u011fu bir &#8216;kartvizit&#8217; gibi bir belge verildi\u011finde, kar\u015f\u0131 taraf\u0131n bir e-posta g\u00f6nderebilece\u011fini anlam\u0131\u015f oluruz, bu nedenle kar\u015f\u0131 taraf, al\u0131c\u0131n\u0131n &#8216;onay\u0131&#8217; olmadan belirli bir e-postay\u0131 g\u00f6nderebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, &#8216;yaz\u0131l\u0131&#8217; olmasa bile, bir web sitesi arac\u0131l\u0131\u011f\u0131yla e-posta adresinin bildirilmesi durumunda, a\u015fa\u011f\u0131daki durumlarda al\u0131c\u0131n\u0131n &#8216;onay\u0131&#8217; olmadan belirli bir e-postan\u0131n g\u00f6nderilmesi m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>&#8216;S\u00f6zle\u015fmenin Kurulmas\u0131&#8217;, &#8216;S\u00f6zle\u015fme \u0130\u00e7eri\u011fi&#8217;, &#8216;Sipari\u015f Onay\u0131&#8217; gibi \u00f6nemli konularla ilgili e-postalara reklam eklenmesi durumunda<\/li>\n\n\n\n<li>Al\u0131c\u0131n\u0131n &#8216;onay\u0131n\u0131&#8217; alarak g\u00f6nderilen e-b\u00fcltenler gibi e-postalar\u0131n bir k\u0131sm\u0131na reklam eklenmesi durumunda<\/li>\n\n\n\n<li>\u00dccretsiz e-posta adresi al\u0131nabilen \u00fccretsiz e-posta hizmetlerinde, \u00fccretsiz kullan\u0131m ko\u015fulu olarak reklam eklenmesi durumunda<\/li>\n<\/ul>\n\n\n\n<p>\u203bOnline kartvizit de\u011fi\u015fimi &#8216;yaz\u0131l\u0131&#8217; de\u011fildir, bu y\u00fczden opt-in d\u00fczenlemesine tabi oldu\u011funa dikkat edin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Islem_iliskisi_olanlar\"><\/span>\u0130\u015flem ili\u015fkisi olanlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6rne\u011fin, bir m\u00fc\u015fteri bir bankada hesap a\u00e7t\u0131\u011f\u0131nda ve s\u00fcrekli olarak bankay\u0131 kullan\u0131yorsa, banka ve m\u00fc\u015fteri aras\u0131nda bir i\u015flem ili\u015fkisi oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcr ve bu durum opt-in d\u00fczenlemesinin istisnas\u0131 olur.<\/p>\n\n\n\n<p>Ancak, bir internet ma\u011fazas\u0131ndan sadece bir kez al\u0131\u015fveri\u015f yapt\u0131ysan\u0131z, internet ma\u011fazas\u0131 ve m\u00fc\u015fteri aras\u0131nda s\u00fcrekli bir i\u015flem ili\u015fkisi oldu\u011fu s\u00f6ylenemez ve opt-in d\u00fczenlemesine tabi olursunuz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kendi_e-posta_adresini_aciklayanlar\"><\/span>Kendi e-posta adresini a\u00e7\u0131klayanlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>E-posta adresini a\u00e7\u0131klaman\u0131n amac\u0131, \u00fc\u00e7\u00fcnc\u00fc taraflardan e-posta almak i\u00e7indir, bu nedenle belirli bir e-postan\u0131n g\u00f6nderilmesi de kabul edilir ve opt-in d\u00fczenlemesinin d\u0131\u015f\u0131nda tutulur. Ancak, belirli bir e-postan\u0131n al\u0131nmas\u0131n\u0131 reddetme niyetini belirtti\u011finizde, opt-in d\u00fczenlemesine tabi olursunuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opt-In_Islemi_Nasil_Yapilir\"><\/span>Opt-In \u0130\u015flemi Nas\u0131l Yap\u0131l\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/05\/e-mail-newsletter-opt-in-procedure2.jpg\" alt=\"\" class=\"wp-image-32632\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%98Onay%E2%80%99_Nasil_Alinir\"><\/span>&#8216;Onay&#8217; Nas\u0131l Al\u0131n\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opt-in d\u00fczenlemesinde en \u00f6nemli nokta, al\u0131c\u0131n\u0131n belirli bir elektronik posta g\u00f6nderimine &#8216;onay&#8217; vermesidir. Ancak, &#8216;onay&#8217;\u0131n olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in a\u015fa\u011f\u0131daki gereklilikler gereklidir:<\/p>\n\n\n\n<ul>\n<li>Al\u0131c\u0131n\u0131n &#8216;belirli bir elektronik postan\u0131n g\u00f6nderilmesi&#8217; konusunda bilincinde olmas\u0131<\/li>\n\n\n\n<li>Bu konuda &#8216;onay ifadesi&#8217; olmas\u0131<\/li>\n<\/ul>\n\n\n\n<p>&#8216;Onay&#8217;\u0131 belirginle\u015ftirmek i\u00e7in, al\u0131c\u0131dan onay\/teyit e-postas\u0131na yan\u0131t vermesini istemeniz gerekmektedir.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;\u00d6rnek&gt;<br>\n&#8216;\u203bBu e-posta, ge\u00e7mi\u015fte seminerlerimize kat\u0131lanlar, bizimle ileti\u015fime ge\u00e7enler vb. ki\u015filere g\u00f6nderilmi\u015ftir. \u015eirketimizin hizmetleri ve \u00fcr\u00fcnleri hakk\u0131nda e-posta b\u00fclteni almak isteyenler, l\u00fctfen bu e-postaya yan\u0131t verin.&#8217;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%98Onay%E2%80%99_Almak_Icin_Nasil_Bir_Gosterim_Yapilmalidir\"><\/span>&#8216;Onay&#8217; Almak \u0130\u00e7in Nas\u0131l Bir G\u00f6sterim Yap\u0131lmal\u0131d\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8216;Onay&#8217; al\u0131rken, al\u0131c\u0131n\u0131n \u2460e-postan\u0131n g\u00f6ndereni ve \u2461reklam\/tan\u0131t\u0131m\u0131n yer ald\u0131\u011f\u0131 elektronik postan\u0131n g\u00f6nderilece\u011fi konusunda bilincinde olmas\u0131 gerekmektedir. Bu nedenle, \u00f6nerilen g\u00f6sterim y\u00f6nteminin noktalar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Yaz\u0131 karakterinin &#8216;boyutu&#8217; ve &#8216;rengi&#8217; ile dikkat \u00e7ekmek<\/li>\n\n\n\n<li>G\u00f6sterim maddelerini &#8216;ba\u015fvuru d\u00fc\u011fmesi&#8217; yak\u0131n\u0131na yerle\u015ftirmek<\/li>\n\n\n\n<li>&#8216;Reklam e-postas\u0131 g\u00f6nderilmesini istiyorum&#8217; kutusunu bo\u015f b\u0131rakmak ve al\u0131c\u0131n\u0131n kendi i\u015faretini koymas\u0131n\u0131 sa\u011flamak (varsay\u0131lan olarak kapal\u0131)<\/li>\n\n\n\n<li>&#8216;Reklam e-postas\u0131 g\u00f6nderilmesini istiyorum&#8217; kutusunda \u00f6nceden i\u015faret varsa (varsay\u0131lan olarak a\u00e7\u0131k), al\u0131c\u0131n\u0131n i\u015faretin oldu\u011funu renk veya alt \u00e7izgi ile anlamas\u0131n\u0131 sa\u011flamak<\/li>\n\n\n\n<li>Birden fazla i\u015fletmeden reklam\/tan\u0131t\u0131m i\u00e7eren elektronik posta g\u00f6nderilecekse, her birinin &#8216;sekt\u00f6r\u00fc&#8217;, &#8216;\u015firket ad\u0131&#8217;, &#8216;site ad\u0131&#8217; vb. bilgilerini birlikte belirtmek<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, al\u0131c\u0131n\u0131n yanl\u0131\u015fl\u0131kla &#8216;onay&#8217; vermesini \u00f6nlemek i\u00e7in, \u2460belirli bir elektronik posta g\u00f6nderimine onay verdi\u011fi ve \u2461belirli bir elektronik postan\u0131n ba\u015fl\u0131\u011f\u0131 vb. bilgileri, ba\u015fvuru onay ekran\u0131nda g\u00f6stermenizi \u00f6neririz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cift_Opt-In_Onerisi\"><\/span>\u00c7ift Opt-In \u00d6nerisi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00c7ift opt-in, &#8216;onay&#8217; veren al\u0131c\u0131n\u0131n e-posta adresine reklam\/tan\u0131t\u0131m i\u00e7ermeyen bir onay e-postas\u0131 g\u00f6nderip, al\u0131c\u0131n\u0131n yan\u0131t\u0131 ile belirli bir elektronik posta g\u00f6nderimine &#8216;onay&#8217;\u0131 kesinle\u015ftirmektir.<\/p>\n\n\n\n<p>Bu, ba\u015fkalar\u0131n\u0131n e-posta adreslerini izinsiz kullanma &#8216;sahtekarl\u0131k&#8217; onay\u0131n\u0131 \u00f6nlemek ve al\u0131c\u0131n\u0131n &#8216;onay&#8217;\u0131n\u0131 kan\u0131tlamak i\u00e7in etkili bir y\u00f6ntem olarak \u00f6nerilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Telefonla_%E2%80%98Onay%E2%80%99_Almak_Mumkun_mudur\"><\/span>Telefonla &#8216;Onay&#8217; Almak M\u00fcmk\u00fcn m\u00fcd\u00fcr<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yasal olarak, onay alma y\u00f6ntemini s\u0131n\u0131rlamad\u0131\u011f\u0131 i\u00e7in, telefonla onay alma da ge\u00e7erli olacakt\u0131r. Ancak, &#8216;onay\u0131 kan\u0131tlama kayd\u0131n\u0131n saklanmas\u0131&#8217; zorunlu oldu\u011fu i\u00e7in, onay al\u0131nd\u0131\u011f\u0131nda &#8216;zaman&#8217; ve &#8216;y\u00f6ntem&#8217; gibi durumlar\u0131 g\u00f6steren bir kayd\u0131 saklaman\u0131z gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"E-Bulten_Gonderenlerin_Yukumlulukleri\"><\/span>E-B\u00fclten G\u00f6nderenlerin Y\u00fck\u00fcml\u00fcl\u00fckleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E-b\u00fclten gibi belirli elektronik posta g\u00f6nderenlerin, al\u0131c\u0131lardan &#8220;onay&#8221; alman\u0131n yan\u0131 s\u0131ra, baz\u0131 y\u00fck\u00fcml\u00fcl\u00fckleri vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opt-out_ve_Benzeri_Gosterimler\"><\/span>Opt-out ve Benzeri G\u00f6sterimler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli Elektronik Posta Yasas\u0131 (Japon &#8220;Tokutei Denshi Mail Hou&#8221;) ve Uygulama Y\u00f6netmeli\u011fi, belirli elektronik postalar i\u00e7in a\u015fa\u011f\u0131daki g\u00f6sterim y\u00fck\u00fcml\u00fcl\u00fcklerini belirlemi\u015ftir.<\/p>\n\n\n\n<ul>\n<li>Belirli elektronik postan\u0131n g\u00f6nderim sorumlusunun ad\u0131 veya unvan\u0131<\/li>\n\n\n\n<li>G\u00f6nderim sorumlusunun adresi<\/li>\n\n\n\n<li>Opt-out yapabilme hakk\u0131n\u0131n belirtilmesi<\/li>\n\n\n\n<li>Opt-out yapmak i\u00e7in kullan\u0131lacak e-posta adresi veya web sitesi adresi<\/li>\n\n\n\n<li>\u015eikayetler ve sorular i\u00e7in telefon numaras\u0131, e-posta adresi veya web sitesi adresi<\/li>\n<\/ul>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Opt-out hakk\u0131n\u0131n belirtilmesi \u00f6rne\u011fi&gt;<br>\n&#8220;Distrib\u00fcsyonu, e-postan\u0131n alt\u0131ndaki linkten istedi\u011finiz zaman durdurabilirsiniz.&#8221;<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;Opt-out yapma y\u00f6ntemi \u00f6rne\u011fi&gt;<br>\n&#8220;E\u011fer distrib\u00fcsyonu durdurmak isterseniz, l\u00fctfen a\u015fa\u011f\u0131daki URL&#8217;den durdurun.&#8221;<br>\n&#8220;E-b\u00fclten servis de\u011fi\u015fiklikleri ve iptalleri i\u00e7in buraya t\u0131klay\u0131n&#8221;<\/p>\n\n\n\n<p>Opt-out ile ilgili olarak, g\u00f6sterim y\u00f6ntemi ve yaz\u0131 karakterlerinin &#8220;boyutu&#8221;, &#8220;renk&#8221;, &#8220;yerle\u015fimi&#8221; gibi \u00f6zelliklerinin, al\u0131c\u0131n\u0131n kolayca fark edebilmesi i\u00e7in d\u00fczenlenmesi \u00f6nemlidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gizlilik_Politikasina_Ek_Yapilmasi_Onerilir\"><\/span>Gizlilik Politikas\u0131na Ek Yap\u0131lmas\u0131 \u00d6nerilir<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Web sitesinin &#8220;\u0130leti\u015fim Bilgileri&#8221; b\u00f6l\u00fcm\u00fcnden \u00f6nce, al\u0131c\u0131n\u0131n e-posta adresi gibi ki\u015fisel bilgilerin &#8220;a\u00e7\u0131klanmas\u0131&#8221;, &#8220;d\u00fczeltme&#8221;, &#8220;kullan\u0131m\u0131n durdurulmas\u0131&#8221; vb. konularla ilgili gizlilik politikas\u0131 h\u00fck\u00fcmlerinin eklenmesi \u00f6nerilir.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">&lt;\u00d6rnek&gt;<br>\n&#8220;\u015eirketimiz, sahip oldu\u011fumuz ki\u015fisel bilgiler hakk\u0131nda, Ki\u015fisel Bilgi Koruma Yasas\u0131 (Japon &#8220;Kojin Jouhou Hogo Hou&#8221;)&#8217;na dayal\u0131 olarak a\u00e7\u0131klama, d\u00fczeltme\/ekleme\/silme, kullan\u0131m\u0131n durdurulmas\u0131\/silinmesi vb. (bundan sonra &#8220;a\u00e7\u0131klama vb.&#8221; olarak an\u0131lacakt\u0131r) talepleri oldu\u011funda, talepte bulunan ki\u015finin kendisi oldu\u011funu teyit ettikten sonra, Ki\u015fisel Bilgi Koruma Yasas\u0131&#8217;na uygun olarak gecikmeksizin yan\u0131t veririz.&#8221;<\/p>\n\n\n\n<p>&#8220;Ki\u015fisel Bilgi Koruma Yasas\u0131&#8217;na dayal\u0131 gizlilik politikas\u0131 olu\u015fturma noktalar\u0131&#8221; hakk\u0131nda daha fazla bilgi almak isteyenler, a\u015fa\u011f\u0131da detayl\u0131 olarak a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z bu konuyu, bu makale ile birlikte inceleyebilirler.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoint-privacy-policy[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9COnayin_Kaydedilmesi%E2%80%9Dnin_Saklanmasi\"><\/span>&#8220;Onay\u0131n Kaydedilmesi&#8221;nin Saklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opt-in d\u00fczenlemesinde, yasall\u0131\u011f\u0131n belirlenmesi i\u00e7in al\u0131c\u0131n\u0131n \u00f6nceden &#8220;onay&#8221; vermi\u015f olmas\u0131 \u00f6nemlidir, bu nedenle Belirli Elektronik Posta Yasas\u0131&#8217;n\u0131n 3. maddesinin 2. f\u0131kras\u0131nda &#8220;onay\u0131n kaydedilmesi&#8221;nin saklanmas\u0131 zorunlu k\u0131l\u0131nm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saklama_Icerigi\"><\/span>Saklama \u0130\u00e7eri\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8220;Onay\u0131n kaydedilmesi&#8221; ile ilgili saklama i\u00e7eri\u011fi, a\u015fa\u011f\u0131dakilerden biri olacakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>Onay\u0131n al\u0131nd\u0131\u011f\u0131 &#8220;e-posta adresi&#8221;, &#8220;zaman&#8221;, &#8220;y\u00f6ntem&#8221; vb. durumlar\u0131 g\u00f6steren kay\u0131t<\/li>\n\n\n\n<li>Yaz\u0131l\u0131, e-posta, web sitesi vb. arac\u0131l\u0131\u011f\u0131yla &#8220;onay&#8221; al\u0131nd\u0131\u011f\u0131nda, al\u0131c\u0131n\u0131n onay al\u0131rken g\u00f6rd\u00fc\u011f\u00fc metin veya ekran d\u00fczeni gibi standart b\u00f6l\u00fcmlerin kayd\u0131<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Saklama_Suresi\"><\/span>Saklama S\u00fcresi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Saklama s\u00fcresi, genellikle belirli bir elektronik postan\u0131n g\u00f6nderimini durdurdu\u011funuz tarihten itibaren 1 ay sonras\u0131na kadar olarak belirlenmi\u015ftir. Ancak, ilgili yasalara ayk\u0131r\u0131 hareket edip bir d\u00fczenleme emri ald\u0131ysan\u0131z, son g\u00f6nderim tarihine g\u00f6re saklama s\u00fcresi de\u011fi\u015fecektir, bu nedenle dikkatli olman\u0131z gerekmektedir.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu sefer, \u2460Opt-in d\u00fczenlemesi nedir, \u2461Opt-in d\u00fczenlemesinin istisnalar\u0131, \u2462Opt-in i\u015fleminin nas\u0131l yap\u0131laca\u011f\u0131, \u2463E-b\u00fclten g\u00f6nderenlerin y\u00fck\u00fcml\u00fcl\u00fckleri hakk\u0131nda &#8216;Japon \u00d6zel Elektronik Posta Yasas\u0131&#8217; ve ilgili yasalar \u00e7er\u00e7evesinde detayl\u0131 bir a\u00e7\u0131klama yapt\u0131k.<\/p>\n\n\n\n<p>Ger\u00e7ek i\u015f d\u00fcnyas\u0131nda, bu makalede bahsedilen durumlar\u0131n d\u0131\u015f\u0131nda ba\u015fka durumlarla da kar\u015f\u0131la\u015fabilece\u011finizi d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<p>B\u00f6yle durumlarda, kendi ba\u015f\u0131n\u0131za karar vermek yerine, uzman bilgi ve deneyime sahip bir avukata \u00f6nceden dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamas\u0131nda, daha \u00f6nce direkt posta \u00f6n plandayd\u0131, ancak internetin yayg\u0131nla\u015fmas\u0131yla birlikte &#8220;E-B\u00fclten (E-posta Dergisi)&#8221; \u00f6nem kazanm\u0131\u015ft\u0131r. Sadece bir t\u0131klama ile d\u00fcnya \u00e7ap\u0131ndak [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[19,51],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61368"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61368"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61368\/revisions"}],"predecessor-version":[{"id":64383,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61368\/revisions\/64383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64382"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}