{"id":61430,"date":"2023-12-04T11:20:34","date_gmt":"2023-12-04T02:20:34","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61430"},"modified":"2024-03-20T13:01:16","modified_gmt":"2024-03-20T04:01:16","slug":"explanation-of-internet-advertising-agency-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract","title":{"rendered":"\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmesindeki Kontrol Noktalar\u0131 Nelerdir?"},"content":{"rendered":"\n<p>Dentsu&#8217;nun 2019 y\u0131l\u0131 \u015eubat ay\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, Japonya&#8217;n\u0131n 2018 y\u0131l\u0131ndaki (Gregorian takvimine g\u00f6re 2018) toplam reklam harcamalar\u0131 i\u00e7inde, internet reklam harcamalar\u0131, toplam\u0131n %26.9&#8217;unu olu\u015fturan 1 trilyon 758.9 milyar yenlik bir paya sahipti. Reklam verenler a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, internet reklamlar\u0131n\u0131n d\u00fc\u015f\u00fck maliyetle ba\u015flat\u0131labilmesi ve hedef odakl\u0131 etkin reklam y\u00f6netiminin m\u00fcmk\u00fcn olmas\u0131 nedeniyle, bu t\u00fcr reklamlar\u0131 kullanan reklam verenlerin say\u0131s\u0131 her ge\u00e7en y\u0131l artmaktad\u0131r.<\/p>\n\n\n\n<p>Bu nedenle, internet reklam ajanslar\u0131n\u0131n reklam verenlerle imzalad\u0131\u011f\u0131 s\u00f6zle\u015fmelerin \u00f6nemli noktalar\u0131n\u0131 a\u00e7\u0131klamak istiyoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Internet_Reklam_Ajanslari_Hakkinda_Aciklama\" title=\"\u0130nternet Reklam Ajanslar\u0131 Hakk\u0131nda A\u00e7\u0131klama\">\u0130nternet Reklam Ajanslar\u0131 Hakk\u0131nda A\u00e7\u0131klama<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Internet_Reklamciligi_Nedir\" title=\"\u0130nternet Reklamc\u0131l\u0131\u011f\u0131 Nedir?\">\u0130nternet Reklamc\u0131l\u0131\u011f\u0131 Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Internet_Reklam_Ajanslarinin_Rolu\" title=\"\u0130nternet Reklam Ajanslar\u0131n\u0131n Rol\u00fc\">\u0130nternet Reklam Ajanslar\u0131n\u0131n Rol\u00fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Internet_Reklam_Ajansi_Sozlesmelerindeki_Onemli_Noktalar\" title=\"\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmelerindeki \u00d6nemli Noktalar\">\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmelerindeki \u00d6nemli Noktalar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Is_Icerigi_Hakkinda_Maddeler\" title=\"\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda Maddeler\">\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda Maddeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Reklam_Harcamalarinin_Odemesi_Hakkinda_Madde\" title=\"Reklam Harcamalar\u0131n\u0131n \u00d6demesi Hakk\u0131nda Madde\">Reklam Harcamalar\u0131n\u0131n \u00d6demesi Hakk\u0131nda Madde<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Baglanti_Ofisine_Odeme_Yapilmasi_Hakkindaki_Madde\" title=\"Ba\u011flant\u0131 Ofisine \u00d6deme Yap\u0131lmas\u0131 Hakk\u0131ndaki Madde\">Ba\u011flant\u0131 Ofisine \u00d6deme Yap\u0131lmas\u0131 Hakk\u0131ndaki Madde<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Reklam_Verenlere_Yonelik_Raporlama_Hukumleri\" title=\"Reklam Verenlere Y\u00f6nelik Raporlama H\u00fck\u00fcmleri\">Reklam Verenlere Y\u00f6nelik Raporlama H\u00fck\u00fcmleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Hesap_Bilgilerinin_Aciklanmasi_Hakkinda_Madde\" title=\"Hesap Bilgilerinin A\u00e7\u0131klanmas\u0131 Hakk\u0131nda Madde\">Hesap Bilgilerinin A\u00e7\u0131klanmas\u0131 Hakk\u0131nda Madde<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/explanation-of-internet-advertising-agency-contract\/#Bizim_Ofis_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\" title=\"Bizim Ofis Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz\">Bizim Ofis Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Reklam_Ajanslari_Hakkinda_Aciklama\"><\/span>\u0130nternet Reklam Ajanslar\u0131 Hakk\u0131nda A\u00e7\u0131klama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Reklamciligi_Nedir\"><\/span>\u0130nternet Reklamc\u0131l\u0131\u011f\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131, ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, internet \u00fczerinde yay\u0131nlanan reklamlard\u0131r. Arama motoru sonu\u00e7lar\u0131 listesinde \u00f6ncelikli olarak g\u00f6r\u00fcnen liste reklamlar\u0131 (arama motoru reklamlar\u0131) tipik \u00f6rneklerdir, ancak ayr\u0131ca WEB sitelerindeki reklam alanlar\u0131nda g\u00f6r\u00fcnen display reklamlar\u0131 da vard\u0131r. Liste reklamlar\u0131 hakk\u0131nda a\u015fa\u011f\u0131daki makalede detayl\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/listing-ads\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/listing-ads[ja]<\/a><\/p>\n\n\n\n<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131, televizyon reklamc\u0131l\u0131\u011f\u0131 veya dergi reklamc\u0131l\u0131\u011f\u0131 gibi geleneksel reklamlardan farkl\u0131 olarak, d\u00fc\u015f\u00fck bir b\u00fct\u00e7eyle ba\u015flanabilir. Ayr\u0131ca, daha \u00f6nemli bir nokta olarak, internet reklamc\u0131l\u0131\u011f\u0131nda, arama motorlar\u0131 taraf\u0131ndan toplanan internet kullan\u0131c\u0131lar\u0131n\u0131n \u00f6zellikleri ve arama ge\u00e7mi\u015fi gibi bilgileri kullanarak, yaln\u0131zca reklam etkinli\u011fi y\u00fcksek olan kullan\u0131c\u0131lara reklam g\u00f6sterilebilir. Bu t\u00fcr detayl\u0131 hedefleme, internet reklamc\u0131l\u0131\u011f\u0131n\u0131n \u00f6zg\u00fcn avantajlar\u0131ndan biri olarak kabul edilebilir.<\/p>\n\n\n\n<p>Not: Sa\u011fl\u0131k \u00fcr\u00fcnleri reklamlar\u0131 hakk\u0131ndaki d\u00fczenlemeler hakk\u0131nda a\u015fa\u011f\u0131daki makalede detayl\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/points-for-supplement-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/points-for-supplement-advertising[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Reklam_Ajanslarinin_Rolu\"><\/span>\u0130nternet Reklam Ajanslar\u0131n\u0131n Rol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reklam verenler internet reklam\u0131 yay\u0131nlamak istediklerinde, liste reklamlar\u0131 i\u00e7in arama motorlar\u0131na reklam yay\u0131nlama talebinde bulunurlar. Ayr\u0131ca, WEB sitelerindeki reklam alanlar\u0131na \u00e7\u0131kan display reklamlar i\u00e7in, reklam alanlar\u0131n\u0131 WEB sitelerinden sat\u0131n alan birincil ajanslara, yani medya temsilcilerine yay\u0131nlama talebinde bulunurlar.<\/p>\n\n\n\n<p>Bu durumda, reklam verenler ile arama motorlar\u0131 veya medya temsilcileri aras\u0131nda arabuluculuk yaparak her iki taraf\u0131n koordinasyonunu sa\u011flayan internet reklam ajanslar\u0131d\u0131r. Daha spesifik olarak, reklam ajanslar\u0131, reklam verenlerden reklam\u0131n i\u00e7eri\u011fi, hedef kitlesi, reklam\u0131n hedefledi\u011fi sonu\u00e7lar gibi bilgileri al\u0131r ve bu bilgilere dayanarak ko\u015fullar\u0131 belirler ve arama motorlar\u0131na veya medya temsilcilerine yay\u0131nlama talebinde bulunur.<\/p>\n\n\n\n<p>Arama motorlar\u0131 ve medya temsilcileri genellikle, bu ko\u015fullara dayanarak mekanik bir \u015fekilde yay\u0131nlama yaparlar, bu y\u00fczden ko\u015fullar\u0131 belirleyen reklam ajans\u0131n\u0131n internet reklamc\u0131l\u0131\u011f\u0131 hakk\u0131nda uzman bilgiye sahip olmas\u0131, reklam verenler i\u00e7in en \u00f6nemli \u015feydir.<\/p>\n\n\n\n<p>Not: \u015eirketlerin internet reklamc\u0131l\u0131\u011f\u0131 gibi i\u015flemleri y\u00fcr\u00fct\u00fcrken, bunu kendi ba\u015flar\u0131na yapmay\u0131 se\u00e7meleri de bir se\u00e7enektir. Buna &#8220;in-house&#8221; denir. Ancak, kendi ba\u015flar\u0131na y\u00fcr\u00fctmeyi se\u00e7erlerse, genellikle uzmanl\u0131k ve personel boyutu gibi konularda reklam ajanslar\u0131na g\u00f6re daha d\u00fc\u015f\u00fck kalitede olurlar ve bir\u00e7ok \u015firkette internet reklamc\u0131l\u0131\u011f\u0131 operasyonlar\u0131ndan sorumlu personel say\u0131s\u0131 azd\u0131r, bu y\u00fczden personelin i\u015ften ayr\u0131lmas\u0131 gibi durumlarda operasyonlar\u0131n durma riski y\u00fcksektir.<\/p>\n\n\n\n<p>Di\u011fer bir deyi\u015fle, internet reklamc\u0131l\u0131\u011f\u0131 konusunda uzmanla\u015fm\u0131\u015f yeterli personeli sa\u011flama konusunda reklam ajanslar\u0131n\u0131n var olmas\u0131n\u0131n bir anlam\u0131 vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Reklam_Ajansi_Sozlesmelerindeki_Onemli_Noktalar\"><\/span>\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmelerindeki \u00d6nemli Noktalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1036178032-1024x683.jpg\" alt=\"\" class=\"wp-image-7666\" \/><figcaption class=\"wp-element-caption\">S\u00f6zle\u015fmedeki \u00f6nemli maddeleri a\u00e7\u0131kl\u0131yoruz.<\/figcaption><\/figure>\n\n\n\n<p>\u0130nternet reklam ajanslar\u0131, reklam yay\u0131nlama taleplerini reklam verenlerden ald\u0131klar\u0131nda bir s\u00f6zle\u015fme olu\u015ftururlar. Bu s\u00f6zle\u015fmedeki \u00f6nemli maddeleri a\u00e7\u0131kl\u0131yoruz. A\u015fa\u011f\u0131da belirtilen madde \u00f6nerilerinde, &#8216;A&#8217; reklam vereni, &#8216;B&#8217; ise ajans\u0131 temsil eder. Genel olarak hizmet d\u0131\u015f kaynak kullan\u0131m\u0131 s\u00f6zle\u015fmeleri hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bilgiyi a\u015fa\u011f\u0131daki makalede bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Icerigi_Hakkinda_Maddeler\"><\/span>\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (\u0130\u015f \u0130\u00e7eri\u011fi)<br>A, B&#8217;ye a\u015fa\u011f\u0131daki i\u015flerin her birini ekte belirtildi\u011fi \u015fekilde teklif eder ve B bu teklifi kabul eder.<br>(1)Reklam yay\u0131nlama ile ilgili ba\u015flang\u0131\u00e7 \u00e7al\u0131\u015fmalar\u0131 (anahtar kelime se\u00e7imi vb.)<br>(2)Reklam yay\u0131nlama temsili, operasyon i\u015fleri (anahtar kelime ekleme veya silme, g\u00f6zden ge\u00e7irme vb.)<br>(3)B\u00fct\u00e7e veya yay\u0131n yeri de\u011fi\u015fikli\u011fi gibi konularda dan\u0131\u015fmanl\u0131k<br>(4)Di\u011fer reklam yay\u0131nlama ve operasyonlar\u0131 i\u00e7in gereken konular<\/p>\n\n\n\n<p>Reklam ajans\u0131n\u0131n reklam verenle yapt\u0131\u011f\u0131 s\u00f6zle\u015fmede en \u00f6nemli olan, reklam ajans\u0131n\u0131n kabul etti\u011fi i\u015f i\u00e7eri\u011fini belirleyen maddedir. Ancak, i\u015f i\u00e7eri\u011finin detaylar\u0131 genellikle s\u00f6zle\u015fme metninde de\u011fil, s\u00f6zle\u015fmeye eklenen bir ekinde belirtilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Harcamalarinin_Odemesi_Hakkinda_Madde\"><\/span>Reklam Harcamalar\u0131n\u0131n \u00d6demesi Hakk\u0131nda Madde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Reklam Harcamalar\u0131)<br>1. A, B&#8217;ye kar\u015f\u0131, gelecek ay\u0131n sonuna kadar, \u00f6nceki maddeye dayanarak al\u0131nan raporu onaylad\u0131ktan sonra o ay\u0131n i\u015flem miktar\u0131n\u0131 B&#8217;nin ayr\u0131ca belirtti\u011fi banka hesab\u0131na \u00f6der.<br>2. B, \u00f6nceki maddede belirtilen i\u015flem miktar\u0131n\u0131n X lira veya daha fazla olmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Bu madde, reklamverenin reklam ajans\u0131na i\u015flemi devretti\u011fi reklam harcamalar\u0131 hakk\u0131ndad\u0131r.<\/p>\n\n\n\n<p>Reklam harcamalar\u0131n\u0131n i\u015fletilmesi ile ilgili olarak, reklam ajans\u0131n\u0131n \u00f6ncelikle reklam medyas\u0131na \u00f6deme yaparak reklamverenden sonra \u00f6deme almas\u0131 ve reklamverenin \u00f6ncelikle reklam ajans\u0131na reklam harcamalar\u0131n\u0131 \u00f6demesi olmak \u00fczere iki y\u00f6ntem vard\u0131r. \u0130lk y\u00f6ntem, reklam ajans\u0131n\u0131n \u00f6nceden \u00f6deme yapmas\u0131, daha yayg\u0131n g\u00f6r\u00fclen bir durumdur, bu nedenle yukar\u0131daki madde tasla\u011f\u0131n\u0131n birinci f\u0131kras\u0131 bu durumu varsayar.<\/p>\n\n\n\n<p>Ancak, k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli reklam ajanslar\u0131 gibi reklam harcamalar\u0131n\u0131 \u00f6nceden \u00f6deme yapacak mali imkan\u0131 olmayan durumlarda, reklamverenden \u00f6nceden \u00f6deme yapmas\u0131n\u0131 istemek gerekebilir. Bu konu, reklamveren ve reklam ajans\u0131 aras\u0131ndaki m\u00fczakerelere ba\u011fl\u0131d\u0131r, bu y\u00fczden s\u00f6zle\u015fme imzalanmadan \u00f6nce bu konuyu dikkatlice kontrol edin.<\/p>\n\n\n\n<p>Ayr\u0131ca, daha sonra a\u00e7\u0131klayaca\u011f\u0131m\u0131z gibi, i\u015flem miktar\u0131n\u0131n belirli bir y\u00fczdesini reklam ajans\u0131n\u0131n alaca\u011f\u0131 \u00fccret olarak belirledi\u011fimizde, i\u015flem miktar\u0131 \u00e7ok d\u00fc\u015f\u00fck oldu\u011funda zarar riski vard\u0131r. Bu nedenle, reklam ajans\u0131 olarak, minimum reklam b\u00fct\u00e7esini belirlemeyi de d\u00fc\u015f\u00fcnmek gerekmektedir. Yukar\u0131daki madde tasla\u011f\u0131, ikinci f\u0131kras\u0131nda, i\u015flem miktar\u0131n\u0131n minimum miktar\u0131n\u0131 belirler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Baglanti_Ofisine_Odeme_Yapilmasi_Hakkindaki_Madde\"><\/span>Ba\u011flant\u0131 Ofisine \u00d6deme Yap\u0131lmas\u0131 Hakk\u0131ndaki Madde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (\u00d6deme)<br>A, B&#8217;ye, i\u015flerin y\u00fcr\u00fct\u00fclmesi kar\u015f\u0131l\u0131\u011f\u0131nda, her ay\u0131n belirli bir g\u00fcn\u00fcne kadar, o ay\u0131n i\u015flem miktar\u0131n\u0131n %20&#8217;sine denk gelen tutar\u0131 (vergi hari\u00e7) \u00f6der.<\/p>\n\n\n\n<p>Reklam ajans\u0131n\u0131n reklam verenden alaca\u011f\u0131 \u00f6deme hakk\u0131ndaki maddeler \u00f6nemlidir.<\/p>\n\n\n\n<p>\u00d6deme belirleme y\u00f6ntemleri aras\u0131nda, madde \u00f6nerisi gibi belirli bir oran\u0131 reklam harcamalar\u0131na uygulama y\u00f6ntemi ve i\u015flem miktar\u0131ndan ba\u011f\u0131ms\u0131z olarak sabit bir tutar belirleme y\u00f6ntemi bulunmaktad\u0131r. Ayr\u0131ca, hedef d\u00f6n\u00fc\u015f\u00fcm maliyeti ile d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131n\u0131 \u00e7arparak \u00f6deme belirleme gibi ba\u015far\u0131ya dayal\u0131 \u00f6deme sistemleri de m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Verenlere_Yonelik_Raporlama_Hukumleri\"><\/span>Reklam Verenlere Y\u00f6nelik Raporlama H\u00fck\u00fcmleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_507376702-1024x512.jpg\" alt=\"\" class=\"wp-image-7667\" \/><figcaption class=\"wp-element-caption\">Raporlama y\u00f6ntemi ve s\u0131kl\u0131\u011f\u0131, reklam veren ve reklam ajans\u0131 anla\u015ft\u0131\u011f\u0131 s\u00fcrece serbest\u00e7e belirlenebilir.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Raporlama)<br>B taraf\u0131ndan A&#8217;ya, her ay\u0131n belirli bir g\u00fcn\u00fcne kadar, o ay\u0131n i\u015f performans\u0131 hakk\u0131nda yaz\u0131l\u0131 veya e-posta yoluyla rapor verilir.<\/p>\n\n\n\n<p>Reklam ajanslar\u0131n\u0131n, liste reklamlar\u0131 gibi uygulamalar\u0131n sonu\u00e7lar\u0131n\u0131 d\u00fczenli olarak reklam verenlere bildirme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc genellikle belirlenir.<\/p>\n\n\n\n<p>Raporlama y\u00f6ntemi ve s\u0131kl\u0131\u011f\u0131, reklam veren ve reklam ajans\u0131 anla\u015ft\u0131\u011f\u0131 s\u00fcrece serbest\u00e7e belirlenebilir. Ancak, reklam ajanslar\u0131 genellikle az miktarda \u00fccret \u00f6deyen reklam verenlere ayl\u0131k olarak raporlama yapmay\u0131 tercih eder ve raporlama y\u00f6ntemi olarak ziyaret yerine telefon veya e-posta kullanmay\u0131 tercih eder.<\/p>\n\n\n\n<p>Tersine, b\u00fcy\u00fck miktarda \u00fccret al\u0131nan durumlarda, reklam verenle ya\u015fanabilecek sorunlar\u0131 \u00f6nlemek i\u00e7in raporlama s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rmak ve y\u00fcz y\u00fcze a\u00e7\u0131klama yapmay\u0131 tercih etmek d\u00fc\u015f\u00fcn\u00fclebilir. Yukar\u0131daki h\u00fck\u00fcm tasla\u011f\u0131nda belirtmedi\u011fimiz bir nokta, reklam verenin reklam ajans\u0131ndan &#8220;i\u015f performans\u0131 hakk\u0131nda her zaman rapor talep edebilme&#8221; hakk\u0131n\u0131 i\u00e7eren bir h\u00fck\u00fcm eklemeyi tercih edebilece\u011fidir. Ancak, reklam ajans\u0131n\u0131n \u00fccreti d\u00fc\u015f\u00fck oldu\u011funda, bu t\u00fcr ek raporlamalar\u0131n yap\u0131labilmesi i\u00e7in belirli bir s\u0131n\u0131rlama olacakt\u0131r, bu nedenle ek raporlama yap\u0131l\u0131p yap\u0131lmayaca\u011f\u0131na dikkatlice karar verilmelidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hesap_Bilgilerinin_Aciklanmasi_Hakkinda_Madde\"><\/span>Hesap Bilgilerinin A\u00e7\u0131klanmas\u0131 Hakk\u0131nda Madde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Hesap)<br>1. E\u011fer B, kendi hesab\u0131n\u0131 kullanarak i\u015fleri y\u00fcr\u00fct\u00fcyorsa, aksi kararla\u015ft\u0131r\u0131lmad\u0131k\u00e7a, bu hesab\u0131n m\u00fclkiyet hakk\u0131 B&#8217;ye aittir. Ancak, B, A&#8217;n\u0131n talebi \u00fczerine, bu hesapla ilgili t\u00fcm bilgileri a\u00e7\u0131klama y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne sahiptir.<br>2. E\u011fer B, A&#8217;n\u0131n hesab\u0131n\u0131 kullanarak i\u015fleri y\u00fcr\u00fct\u00fcyorsa, bu hesab\u0131n m\u00fclkiyet hakk\u0131 A&#8217;ya aittir. Ancak, bu s\u00f6zle\u015fmenin ge\u00e7erli oldu\u011fu s\u00fcre boyunca, A, B&#8217;ye bu hesab\u0131 kullanma izni verir.<br>3. Yukar\u0131daki durumda, s\u00f6zle\u015fmenin sona ermesi durumunda, B, bu hesapla ilgili t\u00fcm bilgileri A&#8217;ya iade etmek zorundad\u0131r.<\/p>\n\n\n\n<p>Liste reklamlar\u0131n\u0131 i\u015fletirken, reklam hesab\u0131 olu\u015fturman\u0131z gerekmektedir.<\/p>\n\n\n\n<p>Reklam hesab\u0131 ile ilgili olarak, reklam ajans\u0131n\u0131n haz\u0131rlad\u0131\u011f\u0131 hesab\u0131 kullanma durumu (1. f\u0131kra) ve reklam verenin olu\u015fturdu\u011fu hesab\u0131 kullanma durumu (2. f\u0131kra) vard\u0131r. Reklam ajans\u0131n\u0131n olu\u015fturdu\u011fu hesab\u0131 kullan\u0131yor olsan\u0131z bile, hesap bilgileri genellikle reklam verene tamamen a\u00e7\u0131klan\u0131r. Reklam \u00fccretlerini \u00f6deyen reklam veren oldu\u011fu i\u00e7in, bu ka\u00e7\u0131n\u0131lmaz bir durumdur.<\/p>\n\n\n\n<p>Madde tasla\u011f\u0131n\u0131n 1. f\u0131kras\u0131, bu d\u00fc\u015f\u00fcnceye dayal\u0131 bir d\u00fczenlemeyi i\u00e7erir. Buna kar\u015f\u0131l\u0131k, reklam verenin daha \u00f6nce kendi b\u00fcnyesinde (kendi \u015firketi) i\u015fletme yapm\u0131\u015f olmas\u0131 durumunda, reklam ajans\u0131, reklam verenin daha \u00f6nce kulland\u0131\u011f\u0131 hesab\u0131 devralabilir. Bu durumda, reklam ajans\u0131n\u0131n, reklam verenden hesab\u0131 kullanma hakk\u0131n\u0131 almas\u0131 gerekmektedir (2. f\u0131kra). Ayr\u0131ca, s\u00f6zle\u015fme sona erdikten sonra, reklam verene hesap bilgilerini teslim etmek gerekmektedir (3. f\u0131kra).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130nternet reklam ajanslar\u0131, h\u0131zla b\u00fcy\u00fcyen bir pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcne sahip olmaya devam edece\u011fi bir sekt\u00f6rd\u00fcr. Sadece b\u00fcy\u00fck reklam ajanslar\u0131 de\u011fil, ayn\u0131 zamanda uzman bilgiye sahip serbest \u00e7al\u0131\u015fanlar\u0131n da sekt\u00f6re girmesi m\u00fcmk\u00fcn oldu\u011fundan, yeni kat\u0131l\u0131mc\u0131lar\u0131n say\u0131s\u0131 da artacakt\u0131r.<\/p>\n\n\n\n<p>Yine de, televizyon veya dergilere reklam yerle\u015ftirmenin geleneksel y\u00f6ntemleriyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, internet reklamlar\u0131 otomatik olarak en uygun hedefi se\u00e7er ve reklam\u0131 g\u00f6r\u00fcnt\u00fcler. Bu nedenle, reklamverenlerin hangi medyada ne \u00f6l\u00e7\u00fcde yay\u0131nland\u0131\u011f\u0131n\u0131 ger\u00e7ekten g\u00f6rmeleri ve kontrol etmeleri m\u00fcmk\u00fcn olmayabilir. Bu nedenle, reklamverenlerle ya\u015fanabilecek sorunlar\u0131 \u00f6nlemek i\u00e7in, bir reklam ajans\u0131 olarak hangi t\u00fcr hizmetleri sundu\u011funuzu ve \u00fccret hesaplama y\u00f6ntemlerini belirlemek \u00f6nemlidir, b\u00f6ylece herhangi bir \u015f\u00fcphe b\u0131rakmam\u0131\u015f olursunuz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bizim_Ofis_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\"><\/span>Bizim Ofis Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu olarak, IT, \u0130nternet ve \u0130\u015f D\u00fcnyas\u0131 konular\u0131nda uzman bir hukuk firmas\u0131y\u0131z ve internet reklam ajanslar\u0131 d\u0131\u015f\u0131nda, \u00e7e\u015fitli s\u00f6zle\u015fme haz\u0131rlama ve inceleme hizmetlerini dan\u0131\u015fmanl\u0131k yapt\u0131\u011f\u0131m\u0131z \u015firketler ve m\u00fc\u015fteri \u015firketlerimize sunuyoruz.<\/p>\n\n\n\n<p>\u0130lgilenenler, l\u00fctfen a\u015fa\u011f\u0131daki detaylar\u0131 inceleyin.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentsu&#8217;nun 2019 y\u0131l\u0131 \u015eubat ay\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re, Japonya&#8217;n\u0131n 2018 y\u0131l\u0131ndaki (Gregorian takvimine g\u00f6re 2018) toplam reklam harcamalar\u0131 i\u00e7inde, internet reklam harcam [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61430"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61430"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61430\/revisions"}],"predecessor-version":[{"id":64802,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61430\/revisions\/64802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64801"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}