{"id":61545,"date":"2023-12-04T11:22:53","date_gmt":"2023-12-04T02:22:53","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61545"},"modified":"2024-03-15T17:49:36","modified_gmt":"2024-03-15T08:49:36","slug":"checkpoints-meo-contract","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract","title":{"rendered":"MEO \u00f6nlemleri i\u00e7in i\u015f y\u00fcklemesi s\u00f6zle\u015fmesindeki kontrol noktalar\u0131"},"content":{"rendered":"\n<p>Son zamanlarda, yeni bir ma\u011faza veya hizmet ararken, \u00f6ncelikle Google aramas\u0131 yapan ki\u015fi say\u0131s\u0131 artm\u0131\u015ft\u0131r. \u00d6zellikle, evinizin veya i\u015f yerinizin yak\u0131n\u0131nda bir restoran veya hastane arad\u0131\u011f\u0131n\u0131zda, bir ak\u0131ll\u0131 telefon kullan\u0131yorsan\u0131z, Google Haritalar size mevcut konumunuzdan yak\u0131n olan ma\u011fazalar\u0131 g\u00f6sterir, bu y\u00fczden bir\u00e7ok ki\u015fi taraf\u0131ndan kullan\u0131l\u0131yor olabilir.<\/p>\n\n\n\n<p>Ma\u011faza taraf\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, Google Haritalar&#8217;da kendi ma\u011faza bilgilerinizin \u00f6ncelikli olarak g\u00f6r\u00fcnt\u00fclenmesi, daha sonraki ziyaretlerin ger\u00e7ekle\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. Bu nedenle, Google Haritalar&#8217;da detayl\u0131 bilgileri \u00fcst s\u0131ralara \u00e7\u0131karmak i\u00e7in MEO (Map Engine Optimization) stratejilerine olan talep artmaktad\u0131r.<\/p>\n\n\n\n<p>Bu ba\u011flamda, MEO stratejilerini uygulayan uzman hizmet sa\u011flay\u0131c\u0131lar\u0131n, m\u00fc\u015fterileriyle imzalad\u0131klar\u0131 hizmet s\u00f6zle\u015fmesini a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#MEO_Stratejisi_Nedir\" title=\"MEO Stratejisi Nedir?\">MEO Stratejisi Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#MEO_Tedbirleri_Is_Sozlesmesinin_Onemli_Noktalari\" title=\"MEO Tedbirleri \u0130\u015f S\u00f6zle\u015fmesinin \u00d6nemli Noktalar\u0131\">MEO Tedbirleri \u0130\u015f S\u00f6zle\u015fmesinin \u00d6nemli Noktalar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Is_Icerigi_Hakkinda_Duzenlemeler\" title=\"\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda D\u00fczenlemeler\">\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda D\u00fczenlemeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Odeme_Ile_Ilgili_Maddeler\" title=\"\u00d6deme \u0130le \u0130lgili Maddeler\">\u00d6deme \u0130le \u0130lgili Maddeler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Performans_Tabanli_Odeme_Durumunda\" title=\"Performans Tabanl\u0131 \u00d6deme Durumunda\">Performans Tabanl\u0131 \u00d6deme Durumunda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Sabit_Odeme_Durumunda\" title=\"Sabit \u00d6deme Durumunda\">Sabit \u00d6deme Durumunda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Feragatname_Ile_Ilgili_Maddeler\" title=\"Feragatname \u0130le \u0130lgili Maddeler\">Feragatname \u0130le \u0130lgili Maddeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Sozlesme_Suresi_Hakkinda_Madde\" title=\"S\u00f6zle\u015fme S\u00fcresi Hakk\u0131nda Madde\">S\u00f6zle\u015fme S\u00fcresi Hakk\u0131nda Madde<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/checkpoints-meo-contract\/#Bizim_Buro_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\" title=\"Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz\">Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MEO_Stratejisi_Nedir\"><\/span>MEO Stratejisi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6rne\u011fin, d\u0131\u015far\u0131da oldu\u011funuzda yak\u0131n\u0131n\u0131zdaki bir restoran\u0131 aramak gibi durumlarda ak\u0131ll\u0131 telefonunuzla arama yapabilirsiniz. Google arama veya Google Haritalar&#8217;da bir i\u015fletme arad\u0131\u011f\u0131n\u0131zda, a\u015fa\u011f\u0131daki gibi mevcut konumunuza yak\u0131n i\u015fletmelerin detayl\u0131 bilgileri bir harita ile birlikte listelenir.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/MEO.png\" alt=\"\" class=\"wp-image-8104\" style=\"width:623px;height:687px\" \/><figcaption class=\"wp-element-caption\">Google Haritalar&#8217;dan al\u0131nt\u0131 yap\u0131lm\u0131\u015ft\u0131r.<\/figcaption><\/figure>\n\n\n\n<p>Bu, Google My Business adl\u0131 i\u015fletme hizmetine kay\u0131tl\u0131 i\u015fletmeler aras\u0131ndan, arama anahtar kelimesi ile y\u00fcksek ili\u015fkili olanlar\u0131, mevcut konumunuza yak\u0131n olanlar\u0131 ve y\u00fcksek tan\u0131n\u0131rl\u0131\u011fa sahip i\u015fletmeleri \u00f6ncelikli olarak g\u00f6sterir.<\/p>\n\n\n\n<p>\u00d6zellikle, Google&#8217;da &#8220;yer ad\u0131 + sekt\u00f6r&#8221; gibi bir arama yapt\u0131\u011f\u0131n\u0131zda, Google Haritalar ve i\u015fletme bilgilerinin listesi arama sonu\u00e7lar\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fcnt\u00fclenir. Bu nedenle, i\u015fletmenizi bu listeye dahil edebilirseniz, sat\u0131\u015flar\u0131n artmas\u0131 olas\u0131l\u0131\u011f\u0131 y\u00fcksektir.<\/p>\n\n\n\n<p>Google Haritalar&#8217;da i\u015fletmenizi \u00fcst s\u0131ralarda g\u00f6stermek i\u00e7in yap\u0131lan stratejiye MEO stratejisi denir. MEO, Map Engine Optimization&#8217;\u0131n k\u0131saltmas\u0131d\u0131r. \u0130\u015fletmelerin MEO stratejisi i\u00e7in uzmanlara ba\u015fvurduklar\u0131nda imzalad\u0131klar\u0131 s\u00f6zle\u015fme, bu sefer a\u00e7\u0131klanacak olan MEO Stratejisi \u0130\u015f S\u00f6zle\u015fmesidir. Google arama sonu\u00e7lar\u0131 ekran\u0131nda veya \u00fc\u00e7\u00fcnc\u00fc taraf bir WEB sitesinde reklam yay\u0131nlamak i\u00e7in yap\u0131lan s\u00f6zle\u015fmeler hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi a\u015fa\u011f\u0131daki makalede bulunabilir.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MEO_Tedbirleri_Is_Sozlesmesinin_Onemli_Noktalari\"><\/span>MEO Tedbirleri \u0130\u015f S\u00f6zle\u015fmesinin \u00d6nemli Noktalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_603801848-1024x683.jpg\" alt=\"\" class=\"wp-image-8048\" \/><figcaption class=\"wp-element-caption\">MEO tedbirleri i\u015f s\u00f6zle\u015fmesindeki \u00f6nemli hususlar\u0131 belirtiyoruz.<\/figcaption><\/figure>\n\n\n\n<p>MEO tedbirlerini uzman bir firmaya devretmek durumunda oldu\u011funuzda, bir i\u015f s\u00f6zle\u015fmesi olu\u015fturman\u0131z gerekmektedir. Bu nedenle, a\u015fa\u011f\u0131da MEO tedbirleri i\u015f s\u00f6zle\u015fmesindeki \u00f6nemli maddeleri a\u00e7\u0131kl\u0131yoruz. A\u015fa\u011f\u0131da belirtilen maddelerde, &#8216;A&#8217; MEO tedbirlerini devreden ma\u011faza veya benzeri, &#8216;B&#8217; ise uzman firmad\u0131r. Genel olarak i\u015f s\u00f6zle\u015fmesi hakk\u0131nda daha fazla bilgi i\u00e7in a\u015fa\u011f\u0131daki makaleye bakabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/regulation-of-outsourcing-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Icerigi_Hakkinda_Duzenlemeler\"><\/span>\u0130\u015f \u0130\u00e7eri\u011fi Hakk\u0131nda D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (\u0130\u015f \u0130\u00e7eri\u011fi)<br> A, B&#8217;ye, A&#8217;n\u0131n belirledi\u011fi ma\u011faza vb. yerlerin Google Haritalar&#8217;da \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131 i\u00e7in etkili oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen \u00f6nlemleri ekte belirtildi\u011fi \u015fekilde uygulama i\u015fini (bundan sonra &#8220;bu i\u015f&#8221; olarak an\u0131lacakt\u0131r) teklif eder ve A, bunu kabul eder.<\/p>\n\n\n\n<p>MEO \u00f6nlemi taahh\u00fct s\u00f6zle\u015fmesinde \u00f6nemli olan, MEO \u00f6nlemi sa\u011flay\u0131c\u0131n\u0131n hangi i\u015flemleri ger\u00e7ekle\u015ftirece\u011finin belirgin bir \u015fekilde belirlenmesidir. MEO \u00f6nlemleri i\u015finde \u00f6nemli olan nokta, hedeflenen s\u0131ralama &#8220;\u00fcst s\u0131ralar&#8221;\u0131n ne oldu\u011funu belirgin bir \u015fekilde belirtmek ve \u00fcst s\u0131ralarda g\u00f6r\u00fcnmeyi hedefleyen anahtar kelimeleri a\u00e7\u0131k\u00e7a belirtmektir. Bunlar genellikle, yukar\u0131daki maddede oldu\u011fu gibi, s\u00f6zle\u015fmeye eklenen ekte belirgin bir \u015fekilde belirlenir. \u00dcst s\u0131ralara \u00e7\u0131kma hedefinin belirlenmesi, \u00f6rne\u011fin MEO \u00f6nlemlerinin hedefledi\u011fi anahtar kelimeler i\u00e7in &#8220;s\u0131ralama X ve \u00fczeri&#8221; gibi belirtilmesi a\u00e7\u0131kt\u0131r.<\/p>\n\n\n\n<p>Not: S\u0131ralama ile ilgili olarak, Google&#8217;da, kullan\u0131c\u0131n\u0131n \u00f6zelliklerini ve arama ge\u00e7mi\u015fini analiz ederek kullan\u0131c\u0131ya en uygun arama sonu\u00e7lar\u0131 g\u00f6r\u00fcnt\u00fclenir. Buna ki\u015fiselle\u015ftirilmi\u015f arama denir. Dolay\u0131s\u0131yla, s\u0131ralamay\u0131 kontrol ederken, her zaman, kullan\u0131c\u0131ya \u00f6zg\u00fc arama sonu\u00e7lar\u0131n\u0131n optimize edilmedi\u011fi gizli modda yap\u0131lmas\u0131 gerekti\u011fi gibi, MEO \u00f6nlemlerini taahh\u00fct eden ma\u011faza vb. yerlere bu mekanizmay\u0131 tamamen a\u00e7\u0131klaman\u0131n \u00f6nemi de vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odeme_Ile_Ilgili_Maddeler\"><\/span>\u00d6deme \u0130le \u0130lgili Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MEO hizmetleri i\u00e7in \u00f6deme belirleme y\u00f6ntemleri, belirli bir sonu\u00e7 elde edildi\u011finde \u00f6deme olu\u015fan performans tabanl\u0131 \u00f6deme ve sonu\u00e7 elde edilip edilmedi\u011fine bak\u0131lmaks\u0131z\u0131n sabit bir \u00f6deme yap\u0131lan sabit \u00f6deme olmak \u00fczere iki t\u00fcrd\u00fcr. A\u015fa\u011f\u0131da, bu iki t\u00fcr\u00fc ayr\u0131 ayr\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Performans_Tabanli_Odeme_Durumunda\"><\/span>Performans Tabanl\u0131 \u00d6deme Durumunda<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Performans Tabanl\u0131 \u00d6deme)<br>A, B&#8217;ye, ekte belirtilen MEO hedeflerinden bir veya daha fazlas\u0131n\u0131n Google Map&#8217;teki belirlenen konumda arama sonu\u00e7lar\u0131nda belirli bir s\u0131ralamada g\u00f6r\u00fcnmesi (bundan sonra &#8220;\u00fcst s\u0131ralama&#8221; olarak an\u0131lacakt\u0131r) durumunda, \u00fcst s\u0131ralaman\u0131n ger\u00e7ekle\u015fti\u011fi g\u00fcn say\u0131s\u0131 ile \u00e7arp\u0131lan belirli bir miktar\u0131 (KDV dahil) bu i\u015fin kar\u015f\u0131l\u0131\u011f\u0131 olarak \u00f6der.<\/p>\n\n\n\n<p>Performans tabanl\u0131 \u00f6deme durumunda, \u00f6deme olu\u015fmas\u0131n\u0131n ko\u015fulu olan sonucun belirsizlik olmaks\u0131z\u0131n a\u00e7\u0131k\u00e7a belirlenmesi en \u00f6nemli noktad\u0131r. Yukar\u0131daki madde \u00f6nerisi, MEO hedefleri aras\u0131ndan bir veya daha fazlas\u0131n\u0131n arama sonu\u00e7lar\u0131nda belirli bir s\u0131ralamada g\u00f6r\u00fcnmesini \u00f6deme olu\u015fmas\u0131n\u0131n ko\u015fulu olarak belirlemektedir. Ancak, MEO hedefleri aras\u0131nda \u00fcst s\u0131ralamaya ula\u015fman\u0131n nispeten kolay oldu\u011fu d\u00fc\u015f\u00fck rekabetli ve d\u00fc\u015f\u00fck eri\u015fimli anahtar kelimeler (uzun kuyruklu anahtar kelimeler) bulunuyorsa, ger\u00e7ek ziyaret\u00e7i say\u0131s\u0131 artmamas\u0131na ra\u011fmen performans tabanl\u0131 \u00f6deme olu\u015fabilir ve duruma ba\u011fl\u0131 olarak talep sahibinden \u015fikayet alabilirsiniz. Bu nedenle, MEO hedeflerinin ziyaret\u00e7i say\u0131s\u0131n\u0131 art\u0131rmay\u0131 do\u011frudan hedeflemedi\u011fini s\u00f6zle\u015fme \u00f6ncesinde talep sahibine tamamen a\u00e7\u0131klamak \u00f6nemlidir. Ayr\u0131ca, daha sonra a\u00e7\u0131klayaca\u011f\u0131m\u0131z gibi, feragatname ile ilgili maddede, \u00fcst s\u0131ralamaya ula\u015f\u0131ld\u0131\u011f\u0131 i\u00e7in mutlaka ziyaret\u00e7i say\u0131s\u0131n\u0131n artaca\u011f\u0131 anlam\u0131na gelmedi\u011fini belirtmek de d\u00fc\u015f\u00fcn\u00fclmelidir.<\/p>\n\n\n\n<p>Ayr\u0131ca, arama sonu\u00e7lar\u0131, araman\u0131n yap\u0131ld\u0131\u011f\u0131 konuma ba\u011fl\u0131 olarak da de\u011fi\u015fir. Bu nedenle, \u00f6l\u00e7\u00fcm konumunu a\u00e7\u0131k\u00e7a belirlemek de \u00f6nemlidir. Yukar\u0131daki madde &#8220;anla\u015f\u0131lan konum&#8221; olarak belirtilmi\u015ftir, ancak m\u00fcmk\u00fcnse, konumu yaz\u0131l\u0131 olarak a\u00e7\u0131k\u00e7a belirlemek daha iyi olacakt\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sabit_Odeme_Durumunda\"><\/span>Sabit \u00d6deme Durumunda<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Sabit \u00d6deme)<br>A, B&#8217;ye, Madde X&#8217;te belirlenen s\u00f6zle\u015fme s\u00fcresinin ayl\u0131k say\u0131s\u0131n\u0131 belirli bir miktarla (KDV dahil) \u00e7arparak hesaplanan miktar\u0131 bu i\u015fin kar\u015f\u0131l\u0131\u011f\u0131 olarak \u00f6der.<\/p>\n\n\n\n<p>Sabit \u00f6deme durumunda, madde \u00f6nerisi gibi s\u00f6zle\u015fme s\u0131ras\u0131nda toplu olarak d\u00f6nem \u00f6demesi almak veya her ay\u0131n sonunda ayl\u0131k \u00f6deme almak gibi y\u00f6ntemler bulunmaktad\u0131r. Sabit \u00f6deme durumunda, performans tabanl\u0131 \u00f6demeye k\u0131yasla talep sahibi ile sorun ya\u015fama olas\u0131l\u0131\u011f\u0131 daha d\u00fc\u015f\u00fckt\u00fcr, ancak s\u00f6zle\u015fme s\u00fcresi boyunca her ay \u00f6deme al\u0131nmas\u0131 durumunda, s\u00f6zle\u015fme s\u00fcresi boyunca iptal edilmesi durumunda \u00f6demenin nas\u0131l ele al\u0131naca\u011f\u0131n\u0131 belirlemek gereklidir. Bu makalede, daha sonra a\u00e7\u0131klayaca\u011f\u0131m\u0131z s\u00f6zle\u015fme s\u00fcresi ile ilgili maddede bu konuyu belirliyoruz, bu nedenle l\u00fctfen bunu da dikkate al\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Feragatname_Ile_Ilgili_Maddeler\"><\/span>Feragatname \u0130le \u0130lgili Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_560793703-1024x614.jpg\" alt=\"\" class=\"wp-image-8046\" \/><figcaption class=\"wp-element-caption\">Feragatname \u00f6rne\u011fi.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Madde X (Feragatname)<br>1. Taraflardan A, B&#8217;ye, i\u015fbu i\u015fin sonucunda A&#8217;n\u0131n ma\u011faza vb. yerlerine gelen m\u00fc\u015fteri say\u0131s\u0131n\u0131n veya sat\u0131\u015flar\u0131n\u0131n artaca\u011f\u0131n\u0131 garanti etmez.<br>2. B, i\u015fbu i\u015fin uygulanmas\u0131ndan \u00f6nce Google Haritalar&#8217;daki B&#8217;nin ma\u011faza vb. yerlerinin s\u0131ralamas\u0131n\u0131n y\u00fckselmemesi veya d\u00fc\u015fmesi durumunda, A&#8217;ya kar\u015f\u0131 herhangi bir tazminat sorumlulu\u011fu ta\u015f\u0131maz.<br>3. A&#8217;n\u0131n B&#8217;ye \u00f6deme yapmas\u0131, ba\u015far\u0131ya dayal\u0131 bir \u00f6deme olmas\u0131 durumunda, B, s\u0131ralaman\u0131n y\u00fckselmesi gibi \u00f6deme ko\u015fullar\u0131n\u0131n kendi i\u015flerinden kaynakland\u0131\u011f\u0131n\u0131 kan\u0131tlama sorumlulu\u011funu ta\u015f\u0131maz.<\/p>\n\n\n\n<p>Feragatname ile ilgili maddeler, talep sahibi ile MEO (Motorlu Arama Motoru Optimizasyonu) hizmet sa\u011flay\u0131c\u0131s\u0131 aras\u0131nda sorun olabilecek konular\u0131 \u00f6nceden s\u00f6zle\u015fmede belirtir. Madde 1 \u00f6rne\u011fi, MEO&#8217;nun hedefinin sadece Google Haritalar&#8217;da \u00fcst s\u0131ralarda g\u00f6r\u00fcnmek oldu\u011funu ve bu durumun ma\u011faza vb. yerlerin sat\u0131\u015flar\u0131n\u0131n mutlaka artaca\u011f\u0131n\u0131 garanti edemeyece\u011fini belirtir.<br>Madde 2 \u00f6rne\u011fi, MEO uygulamas\u0131n\u0131n Google Haritalar&#8217;da \u00fcst s\u0131ralarda g\u00f6r\u00fcnmeyi garantileyemeyece\u011fini belirtir. Google Haritalar&#8217;da \u00fcst s\u0131ralarda g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmeyece\u011fi, Google&#8217;\u0131n algoritmas\u0131 taraf\u0131ndan belirlenir, ancak bu algoritman\u0131n nas\u0131l karar verdi\u011fi tamamen a\u00e7\u0131klanmam\u0131\u015ft\u0131r, bu y\u00fczden MEO hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n sonu\u00e7lar\u0131 garanti edememesi do\u011fald\u0131r.<\/p>\n\n\n\n<p>Madde 3 \u00f6rne\u011fi, ba\u015far\u0131ya dayal\u0131 bir s\u00f6zle\u015fmede \u00f6deme ko\u015fullar\u0131n\u0131n yerine getirildi\u011fi durumda, bunun tesad\u00fcfen mi yoksa MEO uygulamas\u0131n\u0131n sonucu mu oldu\u011funu kan\u0131tlaman\u0131n m\u00fcmk\u00fcn olmad\u0131\u011f\u0131n\u0131 belirtir. Tekrarlamak gerekirse, s\u0131ralamay\u0131 belirleyen Google algoritmas\u0131 tamamen a\u00e7\u0131klanm\u0131\u015f de\u011fildir. Madde 3, MEO uygulamas\u0131n\u0131n sonucu olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n, \u00f6deme ko\u015fullar\u0131n\u0131n yerine getirildi\u011fi durumda MEO hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n ba\u015far\u0131ya dayal\u0131 \u00f6deme alabilece\u011fini a\u00e7\u0131k\u00e7a belirten bir madde olarak kabul edilebilir.<\/p>\n\n\n\n<p>T\u00fcm bu maddeler, MEO hizmet sa\u011flay\u0131c\u0131s\u0131 i\u00e7in do\u011fal olabilir, ancak talep sahibi Google arama mekanizmas\u0131na a\u015fina de\u011filse, bu durum daha sonra \u015fikayetlere yol a\u00e7abilir. Bu nedenle, bunlar\u0131 feragatname olarak belirtmek ve s\u00f6zle\u015fme \u00f6ncesi talep sahibine yeterince a\u00e7\u0131klama yapmak \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sozlesme_Suresi_Hakkinda_Madde\"><\/span>S\u00f6zle\u015fme S\u00fcresi Hakk\u0131nda Madde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/03\/shutterstock_1071612731-1024x653.jpg\" alt=\"\" class=\"wp-image-8102\" \/><figcaption class=\"wp-element-caption\">S\u00f6zle\u015fme s\u00fcresi hakk\u0131nda referans madde.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\"> Madde X (S\u00f6zle\u015fme S\u00fcresi)<br>1. Bu s\u00f6zle\u015fmenin s\u00fcresi, s\u00f6zle\u015fmenin imzaland\u0131\u011f\u0131 tarihten itibaren X ayd\u0131r.<br>2. E\u011fer A taraf\u0131, s\u00f6zle\u015fme s\u00fcresi i\u00e7erisinde bu s\u00f6zle\u015fmeyi feshederse, A taraf\u0131 B&#8217;ye kalan s\u00fcre i\u00e7in \u00f6denecek \u00fccreti \u00f6demekle y\u00fck\u00fcml\u00fcd\u00fcr.<\/p>\n\n\n\n<p>MEO (Motorlu Arama Optimizasyonu) hizmetlerinin taahh\u00fct edildi\u011fi s\u00f6zle\u015fmelerde, sabit bir \u00fccretin tek seferde al\u0131nd\u0131\u011f\u0131 durumlar hari\u00e7, s\u00f6zle\u015fmenin s\u00fcresi boyunca feshedilme durumlar\u0131n\u0131n mutlaka belirlenmesi gerekmektedir. Bunun nedeni, MEO uygulamalar\u0131n\u0131n Google arama mekanizmas\u0131 nedeniyle, bu uygulamalar\u0131n etkisinin g\u00f6r\u00fclmesi genellikle en az 3 ay, genellikle 6 ay veya daha fazla s\u00fcrebilir. Bu nedenle, s\u00f6zle\u015fme s\u00fcresi boyunca erken feshedilirse, MEO hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n hizmetlerine uygun yeterli bir \u00fccret alamama olas\u0131l\u0131\u011f\u0131 vard\u0131r.<\/p>\n\n\n\n<p>\u00d6zellikle, Google arama mekanizmas\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgisi olmayan m\u00fc\u015fteriler genellikle hemen sonu\u00e7 bekler ve sonu\u00e7 al\u0131namad\u0131\u011f\u0131nda erken bir a\u015famada s\u00f6zle\u015fmeyi feshederler. MEO uygulamalar\u0131n\u0131n etkisinin hemen g\u00f6r\u00fclmeyece\u011fini \u00f6nceden a\u00e7\u0131klamak elbette gereklidir, ancak sadece bu de\u011fil, s\u00f6zle\u015fme s\u00fcresi boyunca feshedilirse, MEO hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n s\u00f6zle\u015fme s\u00fcresi boyunca al\u0131nmas\u0131 gereken tam \u00fccreti alabilmesi i\u00e7in madde \u00f6nerisi gibi d\u00fczenlemeler yapmak da \u00f6nemlidir.<\/p>\n\n\n\n<p>Ek olarak, madde \u00f6nerisi, \u00f6ncelikle sabit \u00fccretli d\u00fczenlemeleri d\u00fc\u015f\u00fcnerek haz\u0131rlanm\u0131\u015ft\u0131r. Performans bazl\u0131 \u00fccretlendirme durumunda, fesih sonras\u0131 bile performans \u00fccreti h\u00fck\u00fcmlerinin ge\u00e7erli oldu\u011funu belirlemek ve fesih sonras\u0131 da \u00fccret al\u0131nabilmesini sa\u011flamak veya s\u00f6zle\u015fme s\u00fcresi boyunca feshi yasaklamak gereklidir. Sonuncusu, m\u00fc\u015fterinin i\u015fletme olmad\u0131\u011f\u0131 durumlarda nadir g\u00f6r\u00fcl\u00fcr, ancak Japon T\u00fcketici S\u00f6zle\u015fmesi Yasas\u0131&#8217;n\u0131n (Consumer Contract Act) 10. maddesine dayanarak ge\u00e7ersiz say\u0131labilir, bu nedenle dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Haritalar&#8217;\u0131 g\u00fcnl\u00fck olarak kullanan ki\u015fi say\u0131s\u0131 artt\u0131k\u00e7a, MEO (Map Engine Optimization) stratejilerine ihtiya\u00e7 duyan i\u015fletmelerin say\u0131s\u0131 da artmaktad\u0131r. Ancak, MEO stratejileri nispeten yeni bir kavram oldu\u011fu i\u00e7in, bu konuda uygulamal\u0131 bilgi birikimi pek fazla de\u011fildir ve genel halk\u0131n bu konuyu tam anlam\u0131yla anlad\u0131\u011f\u0131n\u0131 s\u00f6ylemek zordur. Bu nedenle, MEO stratejileri hizmetlerini \u00fcstlenirken, m\u00fc\u015fterilere s\u00f6zle\u015fme i\u00e7eri\u011fini ayr\u0131nt\u0131l\u0131 bir \u015fekilde a\u00e7\u0131klamak ve s\u00f6zle\u015fmede genellikle sorun olabilecek noktalar\u0131 belirtmek \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bizim_Buro_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\"><\/span>Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu olarak, IT, \u0130nternet ve \u0130\u015f D\u00fcnyas\u0131 konular\u0131nda uzman bir hukuk b\u00fcrosu olarak, MEO \u00f6nlemleri i\u015fe al\u0131m s\u00f6zle\u015fmeleri dahil olmak \u00fczere \u00e7e\u015fitli s\u00f6zle\u015fmelerin haz\u0131rlanmas\u0131 ve incelenmesi gibi hizmetleri, dan\u0131\u015fmanl\u0131k yapt\u0131\u011f\u0131m\u0131z \u015firketler ve m\u00fc\u015fteri \u015firketlerimize sunmaktay\u0131z. \u0130lgilenenler, l\u00fctfen a\u015fa\u011f\u0131daki detaylar\u0131 inceleyiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son zamanlarda, yeni bir ma\u011faza veya hizmet ararken, \u00f6ncelikle Google aramas\u0131 yapan ki\u015fi say\u0131s\u0131 artm\u0131\u015ft\u0131r. \u00d6zellikle, evinizin veya i\u015f yerinizin yak\u0131n\u0131nda bir restoran veya hastane arad\u0131\u011f\u0131n\u0131zda, bir a [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61545"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61545"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61545\/revisions"}],"predecessor-version":[{"id":63691,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61545\/revisions\/63691"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/63690"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}