{"id":61601,"date":"2023-12-04T11:22:55","date_gmt":"2023-12-04T02:22:55","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61601"},"modified":"2025-11-19T17:46:59","modified_gmt":"2025-11-19T08:46:59","slug":"stealth-marketing-delete","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete","title":{"rendered":"Ba\u015fka Bir \u015eirketin Gizli Pazarlama (Stema) Makalesinin Silinmesi"},"content":{"rendered":"\n<p>Stealth marketing (bundan sonra &#8220;stema&#8221; olarak adland\u0131r\u0131laca\u011f\u0131z.) t\u00fcketicinin reklam oldu\u011funu fark etmeyece\u011fi \u015fekilde reklam yapma i\u015flemidir. \u0130ngilizce Stealth (saklanmak, gizli) kelimesinden t\u00fcremi\u015ftir. Stealth, stealth sava\u015f u\u00e7a\u011f\u0131ndan gelir.<\/p>\n\n\n\n<p>Stema, Amazon m\u00fc\u015fteri yorumlar\u0131, di\u011fer yorum siteleri, bloglar ve affiliate siteleri gibi platformlarda, tarafs\u0131z bir duru\u015fla ele\u015ftiri yapma veya ilgili \u00fcr\u00fcnle \u00e7\u0131kar \u00e7at\u0131\u015fmas\u0131 olmayan bir ki\u015finin g\u00f6r\u00fc\u015flerini taklit etme \u015feklinde ger\u00e7ekle\u015ftirilir. \u00c7\u0131kar \u00e7at\u0131\u015fmas\u0131 olan ki\u015filer veya \u015firketler, bir \u00fcr\u00fcn\u00fcn de\u011ferlendirmesini y\u00fckseltmek i\u00e7in bunu yaparlar. Bu, &#8220;yap\u0131lm\u0131\u015f&#8221; veya &#8220;sahte&#8221; oldu\u011fu i\u00e7in ahlaka ayk\u0131r\u0131 kabul edilir ve ortaya \u00e7\u0131kt\u0131\u011f\u0131nda ele\u015ftirilir ve internet \u00fczerinde &#8220;alevlenme&#8221; durumlar\u0131 s\u0131kl\u0131kla ya\u015fan\u0131r.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Iki_Yaygin_Astroturfing_Teknigi\" title=\"\u0130ki Yayg\u0131n Astroturfing Tekni\u011fi\">\u0130ki Yayg\u0131n Astroturfing Tekni\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Penny_Acik_Artirma_Olayi\" title=\"Penny A\u00e7\u0131k Art\u0131rma Olay\u0131\">Penny A\u00e7\u0131k Art\u0131rma Olay\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Rakuten_Pazari_Olayi\" title=\"Rakuten Pazar\u0131 Olay\u0131\">Rakuten Pazar\u0131 Olay\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Stema_Japon_Hediye_Gosterim_Yasasi%E2%80%99na_Aykiri_midir\" title=\"Stema, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na Ayk\u0131r\u0131 m\u0131d\u0131r?\">Stema, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na Ayk\u0131r\u0131 m\u0131d\u0131r?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Rakip_Firmalarin_Yaptigi_Gizli_Reklamlarin_Iki_Tur_Zarari\" title=\"Rakip Firmalar\u0131n Yapt\u0131\u011f\u0131 Gizli Reklamlar\u0131n \u0130ki T\u00fcr Zarar\u0131\">Rakip Firmalar\u0131n Yapt\u0131\u011f\u0131 Gizli Reklamlar\u0131n \u0130ki T\u00fcr Zarar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/internet\/stealth-marketing-delete\/#Dogrudan_Zarar_Urununuzun_Bir_Stem_Tarafindan_Kucumsenmesi\" title=\"Do\u011frudan Zarar: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn Bir Stem Taraf\u0131ndan K\u00fc\u00e7\u00fcmsenmesi\">Do\u011frudan Zarar: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn Bir Stem Taraf\u0131ndan K\u00fc\u00e7\u00fcmsenmesi<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Iki_Yaygin_Astroturfing_Teknigi\"><\/span>\u0130ki Yayg\u0131n Astroturfing Tekni\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Astroturfing teknikleri genellikle iki farkl\u0131 \u015fekilde uygulan\u0131r. <\/p>\n\n\n\n<ol>\n<li>\u0130\u015fletmelerin kendilerinin yorum sitelerine g\u00f6nderi yapmas\u0131na ra\u011fmen, g\u00f6nderiyi \u00fc\u00e7\u00fcnc\u00fc bir ki\u015finin yapt\u0131\u011f\u0131 izlenimini yaratan &#8220;sahte kimlik&#8221; t\u00fcr\u00fc.<\/li>\n\n\n\n<li>\u0130\u015fletmelerin \u00fc\u00e7\u00fcnc\u00fc bir ki\u015fiye para veya di\u011fer ekonomik faydalar sa\u011flamas\u0131na ra\u011fmen, bu durumu a\u00e7\u0131k\u00e7a belirtmeyen &#8220;gizli kar\u015f\u0131l\u0131k&#8221; t\u00fcr\u00fc.<\/li>\n<\/ol>\n\n\n\n<p>Japonya T\u00fcketici Ajans\u0131, 2011 (Heisei 23) y\u0131l\u0131nda 28 Ekim tarihli &#8220;\u0130nternet T\u00fcketici \u0130\u015flemleri ile \u0130lgili Reklam G\u00f6sterimine Dair Japon \u00d6d\u00fcl Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler&#8221; ba\u015fl\u0131kl\u0131 belgesinde, Japon \u00d6d\u00fcl Yasas\u0131&#8217;n\u0131n sorun te\u015fkil eden durumlar\u0131na \u00f6rnekler vermi\u015ftir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Bir \u00fcr\u00fcn veya hizmet sa\u011flayan i\u015fletmenin, yorum g\u00f6nderme hizmeti sunan bir i\u015fletmeye ba\u015fvurarak, kendi \u00fcr\u00fcn veya hizmetleri hakk\u0131nda yorum sitesinde \u00e7ok say\u0131da yorum yazd\u0131rmas\u0131 ve yorum sitesindeki de\u011ferlendirmeleri de\u011fi\u015ftirmesi, b\u00f6ylece asl\u0131nda \u00fcr\u00fcn veya hizmetleri hakk\u0131nda olumlu de\u011ferlendirmelerin pek fazla olmamas\u0131na ra\u011fmen, \u00fcr\u00fcn veya hizmetlerin kalitesi ve di\u011fer i\u00e7erikler hakk\u0131nda, sanki genel t\u00fcketicilerden \u00e7ok say\u0131da olumlu de\u011ferlendirme al\u0131yormu\u015f gibi g\u00f6sterilmesi.<\/p>\n<cite> \u0130nternet T\u00fcketici \u0130\u015flemleri ile \u0130lgili Reklam G\u00f6sterimine Dair Japon \u00d6d\u00fcl Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler <\/cite><\/blockquote>\n\n\n\n<p> Bu, yukar\u0131da belirtilen 1 numaral\u0131 &#8220;sahte kimlik&#8221; t\u00fcr\u00fcne denk gelir. <\/p>\n\n\n\n<p>Ayr\u0131ca, 2012 (Heisei 24) y\u0131l\u0131nda 9 May\u0131s&#8217;ta &#8220;\u0130nternet T\u00fcketici \u0130\u015flemleri ile \u0130lgili Reklam G\u00f6sterimine Dair Japon \u00d6d\u00fcl Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler&#8221; belgesi k\u0131smen revize edilmi\u015f ve yukar\u0131da belirtilen 2 numaral\u0131 &#8220;gizli kar\u015f\u0131l\u0131k&#8221; t\u00fcr\u00fcndeki astroturfing&#8217;in de Japon \u00d6d\u00fcl Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011fu belirtilmi\u015ftir.<\/p>\n\n\n\n<p>Ancak, astroturfing \u00f6rnekleri hala son bulmam\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Ge\u00e7mi\u015fte, Japonya&#8217;da sorun te\u015fkil eden baz\u0131 astroturfing \u00f6rneklerine bir g\u00f6z atal\u0131m. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Penny_Acik_Artirma_Olayi\"><\/span>Penny A\u00e7\u0131k Art\u0131rma Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2012 Aral\u0131k (Heisei 24) ay\u0131nda, penny a\u00e7\u0131k art\u0131rma sitesi &#8220;World Auction&#8221;da, teklif verenlerden haks\u0131z yere hizmet bedeli al\u0131nd\u0131\u011f\u0131 gerek\u00e7esiyle, doland\u0131r\u0131c\u0131l\u0131k su\u00e7lamas\u0131yla bir fl\u00f6rt sitesi i\u015fleten d\u00f6rt ki\u015fi tutukland\u0131.<\/p>\n\n\n\n<p>Bu, \u00fcnl\u00fc bir penny a\u00e7\u0131k art\u0131rma olay\u0131d\u0131r ve bu sayede &#8220;stema&#8221; kelimesi genel olarak bilinir hale geldi. Stema, bu y\u0131l\u0131n pop\u00fcler kelime \u00f6d\u00fcl\u00fc adaylar\u0131ndan biri oldu.<\/p>\n\n\n\n<p>Tutuklanan d\u00f6rt ki\u015finin i\u015fletti\u011fi bir\u00e7ok penny a\u00e7\u0131k art\u0131rma sitesinde, ba\u015flang\u0131\u00e7ta y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnler 0 Yen gibi d\u00fc\u015f\u00fck fiyatlarla ba\u015flar ve fiyatlar 1 Yen&#8217;den 15 Yen&#8217;e kadar teklif birimleriyle artar. Teklif vermek i\u00e7in, site operat\u00f6r\u00fcne \u00f6nceden \u00f6denmi\u015f sanal para birimi ile birka\u00e7 on Yen y\u00fck\u00fcml\u00fcl\u00fck yap\u0131l\u0131r ve ba\u015far\u0131l\u0131 bir teklifin ard\u0131ndan, teklif miktar\u0131 sanal para birimi ile \u00f6denir. Bu, temel sistem olarak tan\u0131t\u0131ld\u0131.<\/p>\n\n\n\n<p>Ancak, site operat\u00f6r\u00fcn\u00fcn BOT taraf\u0131ndan sahte \u00fcyelerle otomatik teklifler yapmas\u0131 nedeniyle, 10 milyon Yen olmad\u0131k\u00e7a teklif verilemez hale geldi ve teklif verildik\u00e7e site operat\u00f6r\u00fcne para gider. Sadece baz\u0131 d\u00fc\u015f\u00fck fiyatl\u0131 \u00fcr\u00fcnlerin d\u00fc\u015f\u00fck fiyatlarla teklif verilebilir hale getirildi\u011fi belirtildi, ancak bu t\u00fcr durumlar t\u00fcm tekliflerin yakla\u015f\u0131k %1&#8217;ini olu\u015fturuyordu. Ayr\u0131ca, ev aramalar\u0131nda ele ge\u00e7irilen belgelerin analizi sonucunda, y\u00fcksek fiyatl\u0131 \u00fcr\u00fcnlerin sat\u0131n al\u0131nmad\u0131\u011f\u0131 ve teklif verenlere \u00fcr\u00fcn verme niyetinin olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<p>Bu operat\u00f6r\u00fcn halkla ili\u015fkilerini ayda 300.000 Yen kar\u015f\u0131l\u0131\u011f\u0131nda \u00fcstlenen bir ki\u015fi, kendi blogunda &#8220;Bu kadar pahal\u0131 bir \u00fcr\u00fcn\u00fc bu kadar ucuza ald\u0131m!&#8221; gibi yan\u0131lt\u0131c\u0131 reklam makaleleri yay\u0131nlad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. 20&#8217;den fazla \u00fcnl\u00fcn\u00fcn ad\u0131 ge\u00e7ti ve hafif su\u00e7 kanununa ayk\u0131r\u0131 olarak sorgulanan kad\u0131n \u00fcnl\u00fcler de vard\u0131. Doland\u0131r\u0131c\u0131l\u0131k oldu\u011funu bilmiyorlard\u0131, ancak daha sonra medyada hi\u00e7 g\u00f6r\u00fcnmeyen \u00fcnl\u00fcler de vard\u0131.<\/p>\n\n\n\n<p>Bu eylem, &#8220;kar sa\u011flama gizlilik tipi&#8221; stema&#8217;ya denk gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakuten_Pazari_Olayi\"><\/span>Rakuten Pazar\u0131 Olay\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>2015 y\u0131l\u0131 Mart ay\u0131nda (Gregorian takvimine g\u00f6re), Rakuten Pazar\u0131&#8217;nda sahte sipari\u015fler verilmesi ve yalan yorumlar yap\u0131lmas\u0131 gibi b\u00fcy\u00fck \u00e7apl\u0131 bir sahte pazarlama olay\u0131 ortaya \u00e7\u0131kt\u0131. Rakuten, &#8220;Sahte eylemlerle adil hizmetlerimiz engellendi&#8221; iddias\u0131nda bulunarak, bu durumu d\u00fczenleyen Osaka&#8217;daki bir sistem \u015firketine yakla\u015f\u0131k 198 milyon yen tazminat talebiyle dava a\u00e7t\u0131.<\/p>\n\n\n\n<p>Rakuten, &#8220;Rakuten Pazar\u0131&#8221;nda al\u0131\u015fveri\u015f yapan ki\u015filerin \u00fcr\u00fcnleri be\u015f kademeli olarak de\u011ferlendirebilece\u011fi ve yorum yapabilece\u011fi bir &#8220;Herkesin \u0130ncelemesi&#8221; \u00f6zelli\u011fi sunmaktad\u0131r. Ayr\u0131ca, en \u00e7ok satan \u00fcr\u00fcnleri s\u0131ralama ile g\u00f6stermekte ve bu, kullan\u0131c\u0131lar\u0131n bir \u00fcr\u00fcn\u00fc sat\u0131n al\u0131rken karar verme s\u00fcrecinde bir fakt\u00f6r olarak kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Bu sistem \u015firketi, s\u0131ralamada \u00fcst s\u0131ralarda yer almay\u0131 hedefleyen 121 ma\u011fazan\u0131n talebini kabul ederek, ma\u011faza taraf\u0131na ayl\u0131k 80.000 yen kar\u015f\u0131l\u0131\u011f\u0131nda her ay 150 olumlu de\u011ferlendirme yapma s\u00f6zle\u015fmesi imzalad\u0131. Sahte yorumlar ve sahte sipari\u015fler tekrar tekrar yap\u0131ld\u0131 ve sadece bilinenler \u00fczerinden 114.327 yorum yap\u0131ld\u0131. Bu sistem \u015firketi taraf\u0131ndan yap\u0131lan eylemler, &#8220;sahte kimlik&#8221; tipi sahte pazarlama eylemlerine denk gelmektedir. S\u00f6zle\u015fme imzalayan sat\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerini \u00f6ven, olumlu bir\u00e7ok yorum yap\u0131l\u0131r ve bu sayede, \u00fcr\u00fcn s\u0131ralamada yukar\u0131 \u00e7\u0131kar ve \u00fcr\u00fcn sat\u0131l\u0131r, b\u00f6ylece sat\u0131c\u0131lar para kazan\u0131r. Bu, t\u00fcketicilerin genellikle yorumlar\u0131 \u00e7ok olan \u00fcr\u00fcnlerin pop\u00fcler oldu\u011funu d\u00fc\u015f\u00fcnme e\u011filimini kullanma eylemidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Stema_Japon_Hediye_Gosterim_Yasasi%E2%80%99na_Aykiri_midir\"><\/span>Stema, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na Ayk\u0131r\u0131 m\u0131d\u0131r?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" width=\"735\" height=\"490\" src=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2025\/11\/stealth-marketing-delete-2.jpg\" alt=\"\" class=\"wp-image-74916\" style=\"aspect-ratio:1.5;width:840px;height:auto\" srcset=\"https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2025\/11\/stealth-marketing-delete-2.jpg 735w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2025\/11\/stealth-marketing-delete-2-300x200.jpg 300w, https:\/\/monolith.law\/tr\/wp-content\/uploads\/sites\/24\/2025\/11\/stealth-marketing-delete-2-250x167.jpg 250w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Hediye G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re kurallar nelerdir?<\/figcaption><\/figure>\n\n\n\n<p>Japon Hediye G\u00f6sterim Yasas\u0131, \u015firketlerin \u00fcr\u00fcn veya hizmetlerini tan\u0131t\u0131rken ve reklam yaparken uymalar\u0131 gereken kurallar\u0131 belirleyen bir yasad\u0131r. Bu yasa, al\u0131c\u0131lar\u0131n yan\u0131lt\u0131c\u0131 kararlar vermemesi i\u00e7in reklam ve tan\u0131t\u0131m yapan taraf\u0131 s\u0131n\u0131rlayan kurallar i\u00e7erir.<\/p>\n\n\n\n<p>Bu Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 5. maddesinin 1. f\u0131kras\u0131nda,<\/p>\n\n\n\n<ol>\n<li>Ger\u00e7ekte oldu\u011fundan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6steren ifadeler<\/li>\n\n\n\n<li>Rakip i\u015fletmelere g\u00f6re \u00e7ok daha \u00fcst\u00fcn oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren ifadeler<\/li>\n<\/ol>\n\n\n\n<p>gibi, haks\u0131z bir \u015fekilde m\u00fc\u015fterileri \u00e7eken ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imlerini engelleyebilecek ifadeler yasaklanm\u0131\u015ft\u0131r. Buna &#8220;\u00fcst\u00fcnl\u00fck yan\u0131lg\u0131s\u0131&#8221; yasa\u011f\u0131 denir.<\/p>\n\n\n\n<p>Ayr\u0131ca, 5. maddenin 2. f\u0131kras\u0131nda,<\/p>\n\n\n\n<p>\u30fbGer\u00e7ek \u00fcr\u00fcn veya hizmet sa\u011flayan di\u011fer i\u015fletmelerden \u00e7ok daha avantajl\u0131 oldu\u011funu genel t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren ifadeler<\/p>\n\n\n\n<p>gibi, haks\u0131z bir \u015fekilde m\u00fc\u015fterileri \u00e7eken ve genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imlerini engelleyebilecek ifadeler yasaklanm\u0131\u015ft\u0131r. Buna &#8220;avantaj yan\u0131lg\u0131s\u0131&#8221; yasa\u011f\u0131 denir.<\/p>\n\n\n\n<p>Steman\u0131n bu 5. maddeye ayk\u0131r\u0131 olabilece\u011fi s\u00f6ylenir, ancak yasaklanan, sadece &#8220;\u00e7ok \u00fcst\u00fcn oldu\u011funu g\u00f6steren ifadeler&#8221; ve &#8220;genel t\u00fcketicilere \u00e7ok avantajl\u0131 oldu\u011funu yan\u0131lt\u0131c\u0131 bir \u015fekilde g\u00f6steren ifadeler&#8221;dir. Normal reklam kapsam\u0131nda kalan durumlar, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re sorun olu\u015fturmaz. Sonu\u00e7ta, reklam ve tan\u0131t\u0131m, &#8220;\u00fcst\u00fcn oldu\u011funu g\u00f6steren ifadeler&#8221; ve &#8220;avantajl\u0131 oldu\u011funu genel t\u00fcketicilere g\u00f6steren ifadeler&#8221;dir.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, genel olarak steman\u0131n yasad\u0131\u015f\u0131 oldu\u011funu belirten bir yasa bulunmamaktad\u0131r. Yani, &#8220;a\u015f\u0131r\u0131ya ka\u00e7an stema, abart\u0131l\u0131 reklamlar gibi yasad\u0131\u015f\u0131 olabilir&#8221; \u015feklinde ifade edilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rakip_Firmalarin_Yaptigi_Gizli_Reklamlarin_Iki_Tur_Zarari\"><\/span>Rakip Firmalar\u0131n Yapt\u0131\u011f\u0131 Gizli Reklamlar\u0131n \u0130ki T\u00fcr Zarar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rakip firmalar\u0131n gizli reklam (stema) yapmas\u0131 durumunda, ilk olarak, ayn\u0131 pazarda faaliyet g\u00f6steren rakip firmalar\u0131n gizli reklam y\u00f6ntemleriyle sat\u0131\u015flar\u0131n\u0131 art\u0131rmas\u0131 ve sonu\u00e7 olarak kendi sat\u0131\u015flar\u0131n\u0131z\u0131n azalmas\u0131 gibi bir zarar ya\u015fan\u0131r. \u00d6rne\u011fin, Amazon&#8217;un m\u00fc\u015fteri yorumlar\u0131nda bir ba\u015fka firma gizli reklam yaparak pop\u00fcler bir \u00fcr\u00fcn gibi g\u00f6r\u00fcn\u00fcr ve bu durum kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn sat\u0131\u015flar\u0131n\u0131n azalmas\u0131na neden olur. E\u011fer rakip firmalar\u0131n gizli reklamlar\u0131n\u0131 durdurabilirseniz, bu t\u00fcr bir sat\u0131\u015f d\u00fc\u015f\u00fc\u015f\u00fcn\u00fc \u00f6nleyebilirsiniz. Ancak, rakip firmalar\u0131n gizli reklamlar\u0131n\u0131 kald\u0131rmak genellikle zordur.<\/p>\n\n\n\n<p>Genel olarak, internet \u00fczerindeki bir makaleyi yasal yollarla kald\u0131rmak istedi\u011finizde, &#8220;g\u00f6nderim engelleme talebi&#8221; gibi bir y\u00f6ntemle, &#8220;Bu makale nedeniyle haklar\u0131m ihlal ediliyor, l\u00fctfen makaleyi kald\u0131r\u0131n&#8221; \u015feklinde bir talepte bulunman\u0131z gerekmektedir. Ancak, rakip firmalar\u0131n gizli reklamlar\u0131, do\u011frudan kendi haklar\u0131n\u0131z\u0131 ihlal eden bir durum olu\u015fturmaz. Ayr\u0131ca, Japon Hediye G\u00f6sterim Yasas\u0131 (J\u014dhin Hy\u014dji H\u014d), genel olarak t\u00fcketicinin haklar\u0131n\u0131 kabul eden bir yasa de\u011fildir, bu nedenle &#8220;Ben bir t\u00fcketiciyim ve bu firman\u0131n gizli reklam\u0131 nedeniyle Hediye G\u00f6sterim Yasas\u0131&#8217;ndaki haklar\u0131m ihlal ediliyor, bu makaleyi kald\u0131r\u0131n&#8221; \u015feklinde bir talepte bulunamazs\u0131n\u0131z. Bu, hukuki a\u00e7\u0131dan biraz karma\u015f\u0131k bir durumdur&#8230;<\/p>\n\n\n\n<p>Ancak, yasal bir talep olmamas\u0131na ra\u011fmen, kullan\u0131m ko\u015fullar\u0131n\u0131 ihlal eden durumlar kabul edilebilir. \u00d6rne\u011fin, &#8220;NAVER Matome&#8221; kullan\u0131m ko\u015fullar\u0131nda a\u015fa\u011f\u0131daki gibi bir ifade bulunmaktad\u0131r:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 3 (Yasaklanan Eylemler)<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar, bu hizmeti kullan\u0131rken, a\u015fa\u011f\u0131da belirtilen eylemleri ger\u00e7ekle\u015ftirmemeli ve a\u015fa\u011f\u0131daki eylemleri ger\u00e7ekle\u015ftirmeyece\u011fini garanti etmelidir.<\/p>\n\n\n\n<p> (1) Yasalar, mahkeme kararlar\u0131, kararlar veya emirler veya yasal olarak ba\u011flay\u0131c\u0131 idari tedbirlere ayk\u0131r\u0131 eylemler. <\/p>\n\n\n\n<p> (\u00d6zet ge\u00e7ildi) <\/p>\n\n\n\n<p> Madde 4 (\u0130\u00e7eriklerin \u0130\u015flenmesi) <\/p>\n\n\n\n<p> \u015eirketimiz, kullan\u0131c\u0131lar\u0131n g\u00f6nderdi\u011fi i\u00e7eriklerin yasalara veya bu s\u00f6zle\u015fmeye ayk\u0131r\u0131 olmas\u0131 veya ayk\u0131r\u0131 olma ihtimali oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz durumlarda, veya di\u011fer i\u015f gereksinimleri durumunda, kullan\u0131c\u0131lara \u00f6nceden bildirimde bulunmaks\u0131z\u0131n, \u015firketimizin y\u00f6netti\u011fi sunucudan g\u00f6nderilen i\u00e7erikleri silme gibi y\u00f6ntemlerle, bu hizmeti veya g\u00f6nderilen i\u00e7erikleri kullan\u0131lamaz hale getirebiliriz. Bu nedenle, kullan\u0131c\u0131lar\u0131n her zaman g\u00f6nderilen i\u00e7eriklerin yede\u011fini almas\u0131 \u00f6nerilir. <\/p>\n<\/blockquote>\n\n\n\n<p>Yani, Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 gizli reklam g\u00f6nderileri, &#8220;NAVER Matome&#8221; kullan\u0131m ko\u015fullar\u0131na g\u00f6re, yasalara ayk\u0131r\u0131 eylemler olarak yasaklanm\u0131\u015ft\u0131r ve i\u015fletme \u015firketi, g\u00f6nderilen &#8220;matome&#8221; makalelerinin yasalara ayk\u0131r\u0131 oldu\u011fu veya ayk\u0131r\u0131 olabilece\u011fi durumlarda, bu t\u00fcr g\u00f6nderileri silme hakk\u0131na sahiptir. Bu nedenle, &#8220;NAVER Matome&#8221; i\u015fletme \u015firketiyle ileti\u015fime ge\u00e7erek, rakip firmalar\u0131n gizli reklam yapt\u0131\u011f\u0131n\u0131 ve kullan\u0131m ko\u015fullar\u0131na uygun olarak silinmesi gerekti\u011fini bildirebilirsiniz.<\/p>\n\n\n\n<p>Amazon m\u00fc\u015fteri yorumlar\u0131 ve di\u011fer forum siteleri gibi platformlarda da, &#8220;yasalara ayk\u0131r\u0131 g\u00f6nderiler&#8221; genellikle yasakt\u0131r ve durum ayn\u0131d\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/amazon-customers-reviews\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/amazon-customers-reviews[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dogrudan_Zarar_Urununuzun_Bir_Stem_Tarafindan_Kucumsenmesi\"><\/span>Do\u011frudan Zarar: \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn Bir Stem Taraf\u0131ndan K\u00fc\u00e7\u00fcmsenmesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rakip firmalar\u0131n stemalar\u0131ndan kaynaklanan zarar\u0131n ba\u015fka bir t\u00fcr\u00fc daha vard\u0131r.<\/p>\n\n\n\n<p>Bu, rakip firmalar\u0131n, kendi \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in stemalar\u0131 kullanarak rakip \u00fcr\u00fcnleri k\u00fc\u00e7\u00fcmseme takti\u011fi uygulamas\u0131 durumudur.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir affiliate site, A \u015firketinin nemlendiricisini tan\u0131tmak i\u00e7in A \u015firketinin talebini kabul eder ve B \u015firketinin nemlendiricisini &#8220;kokuyu giderme ve toz toplama yetene\u011fi d\u00fc\u015f\u00fck&#8221;, &#8220;polen nedeniyle ka\u015f\u0131nt\u0131l\u0131 burun d\u00fczelmiyor&#8221;, &#8220;s\u0131z\u0131nt\u0131 yap\u0131yor&#8221; gibi eksikliklerle ele\u015ftirerek A \u015firketinin \u00fcr\u00fcn\u00fcn\u00fc sat\u0131n almay\u0131 \u00f6nerir. &#8220;Bekledi\u011fimiz etkiyi g\u00f6stermedi&#8221; gibi ifadeler kullan\u0131l\u0131rsa, B \u015firketinin sadece &#8220;A \u015firketinin \u00fcr\u00fcn\u00fcn\u00fcn pazarda sat\u0131lmas\u0131 sonucu kendi \u00fcr\u00fcn\u00fcn\u00fcn sat\u0131\u015f\u0131n\u0131n zorla\u015fmas\u0131&#8221; durumunu a\u015fan, do\u011frudan sat\u0131\u015flara zarar veren bir durum ortaya \u00e7\u0131kar.<\/p>\n\n\n\n<p>Bu durumda, B \u015firketinin nas\u0131l bir tepki vermesi gerekti\u011fini merak ediyor olabilirsiniz.<\/p>\n\n\n\n<p>Bu, negatif kampanyalarla da ortak bir sorun olup, kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn s\u0131ralama sitelerinde d\u00fc\u015f\u00fck bir s\u0131ralamaya konulmas\u0131 durumunda da benzer do\u011frudan zararlar ortaya \u00e7\u0131kar. Kendi de\u011ferlendirmenizi y\u00fckseltmek i\u00e7in ba\u015fkalar\u0131n\u0131 k\u00fc\u00e7\u00fcmseme stratejisine kar\u0131\u015ft\u0131r\u0131lmak hem rahats\u0131z edici hem de \u00e7ok zordur.<\/p>\n\n\n\n<p>Bu t\u00fcr durumlarda, &#8220;stema&#8221;n\u0131n kendisi yerine, kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn haks\u0131z yere k\u00fc\u00e7\u00fcmsendi\u011fi durumu ele alabilir ve iftira gibi nedenlerle makale silinmesini talep edebilirsiniz. Ancak, bu, tipik iftira vakalar\u0131ndan biraz sapma g\u00f6sterir, bu y\u00fczden standart iftira taleplerini \u00e7ok say\u0131da ele alan ve makale silme konusunda deneyimli bir ki\u015fi olmadan, yan\u0131tlaman\u0131n zor oldu\u011fu durumlar da olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, ba\u015fka bir \u015firketin kendi kendine yapt\u0131\u011f\u0131 bir s\u0131ralama sitesinde, kendi \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn haks\u0131z yere k\u00fc\u00e7\u00fcmsendi\u011fi durumda nas\u0131l bir tepki vermeniz gerekti\u011fi konusunda, a\u015fa\u011f\u0131daki makalede ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/self-made-rankingsite\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/self-made-rankingsite[ja]<\/a><\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stealth marketing (bundan sonra &#8220;stema&#8221; olarak adland\u0131r\u0131laca\u011f\u0131z.) t\u00fcketicinin reklam oldu\u011funu fark etmeyece\u011fi \u015fekilde reklam yapma i\u015flemidir. \u0130ngilizce Stealth (saklanmak, gizli) kelimesin [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":74915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[21,41],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61601"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61601"}],"version-history":[{"count":4,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61601\/revisions"}],"predecessor-version":[{"id":74917,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61601\/revisions\/74917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/74915"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}