{"id":61640,"date":"2023-12-04T11:22:56","date_gmt":"2023-12-04T02:22:56","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61640"},"modified":"2024-03-16T16:26:53","modified_gmt":"2024-03-16T07:26:53","slug":"affiliate-law-media","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media","title":{"rendered":"Affiliate Modeli Medya \u0130\u015fletmecilerinin Dikkat Etmesi Gereken Hukuki Sorunlar"},"content":{"rendered":"\n<p>Bir \u015firketin \u00fcr\u00fcnlerini veya hizmetlerini etkili bir \u015fekilde tan\u0131tman\u0131n yollar\u0131ndan biri de affiliate (ba\u011fl\u0131 pazarlama) sistemidir. T\u00fcketiciler genellikle bir \u00fcr\u00fcn veya hizmet sat\u0131n al\u0131rken tavsiyelere \u00f6nem verirler ve son zamanlarda \u00f6zellikle internet aramalar\u0131nda tavsiye ve incelemeleri arama e\u011filimleri artm\u0131\u015ft\u0131r. Affiliate siteleri, \u00fcr\u00fcnlerin veya hizmetlerin kullan\u0131m\u0131 hakk\u0131ndaki deneyimlerini ayr\u0131nt\u0131l\u0131 bir \u015fekilde yay\u0131nlarlar, bu nedenle s\u0131kl\u0131kla referans olarak kullan\u0131l\u0131rlar.<\/p>\n\n\n\n<p>Affiliate siteleri arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131lan bir \u00fcr\u00fcn veya hizmet sat\u0131n al\u0131nd\u0131\u011f\u0131nda, site operat\u00f6r\u00fcne bir ba\u015far\u0131 \u00fccreti \u00f6denir. Arama motoru sonu\u00e7lar\u0131nda \u00fcst s\u0131ralarda yer alan sitelerde, operat\u00f6r\u00fcn elde etti\u011fi \u00f6d\u00fcl de b\u00fcy\u00fck olaca\u011f\u0131ndan, gelecekte yeni medya giri\u015flerinin artmas\u0131 beklenmektedir.<\/p>\n\n\n\n<p>\u00d6te yandan, affiliate siteleri, bir \u00fcr\u00fcn veya hizmetin reklam arac\u0131 olma \u00f6zelli\u011fine sahiptir. Bu nedenle, yay\u0131nlanacak makalelerin i\u00e7eri\u011finin yasalara ayk\u0131r\u0131 olmamas\u0131na dikkat etmek gereklidir.<\/p>\n\n\n\n<p>Bu makalede, bir affiliate modeli medya i\u015fletmesi y\u00fcr\u00fct\u00fcrken dikkate al\u0131nmas\u0131 gereken hukuki sorunlar\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Affiliate_Site_Nedir\" title=\"Affiliate Site Nedir?\">Affiliate Site Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Affiliate_Site%E2%80%99lerdeki_Hukuki_Sorunlar\" title=\"Affiliate Site&#8217;lerdeki Hukuki Sorunlar\">Affiliate Site&#8217;lerdeki Hukuki Sorunlar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Odul_Gosterim_Yasasi_ile_Ilgili_Sorunlar\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130lgili Sorunlar\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130lgili Sorunlar<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Odul_Gosterim_Yasasi%E2%80%99nin_Duzenleme_Icerigi\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n D\u00fczenleme \u0130\u00e7eri\u011fi\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n D\u00fczenleme \u0130\u00e7eri\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Ortaklik_Programlarinda_Dikkat_Edilmesi_Gerekenler\" title=\"Ortakl\u0131k Programlar\u0131nda Dikkat Edilmesi Gerekenler\">Ortakl\u0131k Programlar\u0131nda Dikkat Edilmesi Gerekenler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Telif_Haklari_ile_Ilgili_Sorunlar\" title=\"Telif Haklar\u0131 ile \u0130lgili Sorunlar\">Telif Haklar\u0131 ile \u0130lgili Sorunlar<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Metin_Kopyalama_Intihal\" title=\"Metin Kopyalama &amp; \u0130ntihal\">Metin Kopyalama &amp; \u0130ntihal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Gorsel\" title=\"G\u00f6rsel\">G\u00f6rsel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Ekran_Goruntusu\" title=\"Ekran G\u00f6r\u00fcnt\u00fcs\u00fc\">Ekran G\u00f6r\u00fcnt\u00fcs\u00fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Ahlaki_Konular\" title=\"Ahlaki Konular\">Ahlaki Konular<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/affiliate-law-media\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Site_Nedir\"><\/span>Affiliate Site Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media2.jpg\" alt=\"\" class=\"wp-image-16702\" \/><\/figure>\n\n\n\n<p>Affiliate site, affiliate mekanizmas\u0131n\u0131 benimsemi\u015f bir WEB medyas\u0131d\u0131r. Affiliate, bir \u015firketin kendi \u00fcr\u00fcnlerini veya hizmetlerini \u00fc\u00e7\u00fcnc\u00fc bir taraf\u0131n i\u015fletti\u011fi bir affiliate site arac\u0131l\u0131\u011f\u0131yla tan\u0131tmas\u0131n\u0131 ifade eder. Bir ziyaret\u00e7i, affiliate site \u00fczerinden bir \u00fcr\u00fcn veya hizmet sat\u0131n ald\u0131\u011f\u0131nda veya belirli bir sonu\u00e7 elde etti\u011finde, \u015firket site operat\u00f6r\u00fcne belirli bir ba\u015far\u0131 \u00fccreti \u00f6der.<\/p>\n\n\n\n<p>\u015eirketler do\u011frudan affiliate site operat\u00f6rleriyle s\u00f6zle\u015fme yapabilir, ancak genellikle bu, ASP olarak adland\u0131r\u0131lan affiliate programlar\u0131na arac\u0131l\u0131k yapan i\u015fletmeler arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekle\u015ftirilir. Affiliate site operat\u00f6rleri, ASP&#8217;ye kaydolur ve ASP&#8217;nin tan\u0131tt\u0131\u011f\u0131 affiliate programlar\u0131ndan tan\u0131tacaklar\u0131 \u00fcr\u00fcn veya hizmetleri se\u00e7er ve WEB sitesini i\u015fletirler. Bir affiliate ba\u015far\u0131s\u0131 elde edildi\u011finde, ba\u015far\u0131 \u00fccreti ASP arac\u0131l\u0131\u011f\u0131yla \u00f6denir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Affiliate_Site%E2%80%99lerdeki_Hukuki_Sorunlar\"><\/span>Affiliate Site&#8217;lerdeki Hukuki Sorunlar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate site&#8217;lerin i\u015fletilmesi s\u0131ras\u0131nda, \u00f6zellikle siteye yerle\u015ftirilen makaleler gibi i\u00e7eriklerle ilgili hukuku anlamak gereklidir. A\u015fa\u011f\u0131da, sorun olabilecek konular\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_ile_Ilgili_Sorunlar\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ile \u0130lgili Sorunlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi%E2%80%99nin_Duzenleme_Icerigi\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n D\u00fczenleme \u0130\u00e7eri\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, \u00f6d\u00fcl t\u00fcrlerinin sunumu ve \u00fcr\u00fcn veya hizmetlerin i\u00e7eri\u011fi hakk\u0131ndaki g\u00f6sterimlerle ilgili d\u00fczenlemeleri i\u00e7erir. Ortakl\u0131k sitelerinde sorun olan, ikincisi olan g\u00f6sterimle ilgili d\u00fczenlemelerdir. \u00dcr\u00fcn veya hizmetlerin ger\u00e7ekte oldu\u011fundan daha iyi g\u00f6r\u00fcnmesini sa\u011flayan g\u00f6sterimler, t\u00fcketicilerin yan\u0131lt\u0131c\u0131 bir \u015fekilde kalitesiz bir \u015fey sat\u0131n almas\u0131na ve zarar g\u00f6rmesine neden olabilir.<\/p>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, bu \u015fekilde \u00fcr\u00fcn veya hizmetlerin kalitesi, i\u00e7eri\u011fi, fiyat\u0131 vb. hakk\u0131nda yan\u0131lt\u0131c\u0131 g\u00f6sterimleri d\u00fczenler. G\u00f6sterimle ilgili d\u00fczenlemeler a\u015fa\u011f\u0131daki \u00fc\u00e7 kategoriye ayr\u0131labilir:<\/p>\n\n\n\n<ul>\n<li>M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi: \u00dcr\u00fcn veya hizmetin kalitesi, standartlar\u0131, di\u011fer i\u00e7erikleri hakk\u0131nda haks\u0131z g\u00f6sterim<\/li>\n\n\n\n<li>Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi: \u00dcr\u00fcn veya hizmetin fiyat\u0131, di\u011fer ticaret ko\u015fullar\u0131 hakk\u0131nda haks\u0131z g\u00f6sterim<\/li>\n\n\n\n<li>Di\u011fer Yan\u0131lt\u0131c\u0131 G\u00f6sterimler: Ba\u015fbakan taraf\u0131ndan belirlenen ve genel t\u00fcketicilerin yan\u0131lt\u0131lma riski olan haks\u0131z g\u00f6sterimler<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ortaklik_Programlarinda_Dikkat_Edilmesi_Gerekenler\"><\/span>Ortakl\u0131k Programlar\u0131nda Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Sonu\u00e7 olarak, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n ortakl\u0131k sitelerine do\u011frudan uygulanmad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz. Uygulanan, &#8220;kendi&#8221; sunulan \u00fcr\u00fcn veya hizmetlerle ilgili g\u00f6sterimlerdir ve ba\u015fkalar\u0131n\u0131n sundu\u011fu \u015feylerle ilgili g\u00f6sterimlere uygulanmaz. Ortakl\u0131k sitelerinde yer alan i\u00e7erikler, di\u011fer \u015firketlerin \u00fcr\u00fcn veya hizmetleri hakk\u0131ndad\u0131r. Bu nedenle, mevcut durumda \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n uygulanmad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>Ancak, do\u011frudan uygulanmamas\u0131, abart\u0131l\u0131 ifadelerin veya temelsiz yan\u0131lt\u0131c\u0131 i\u00e7eriklerin yay\u0131nlanmas\u0131n\u0131n do\u011fal olarak kabul edilebilir oldu\u011fu anlam\u0131na gelmez. M\u00fckemmellik Yan\u0131lt\u0131c\u0131 G\u00f6sterimi, Avantaj Yan\u0131lt\u0131c\u0131 G\u00f6sterimi ve yan\u0131lt\u0131lma riski olan g\u00f6sterimlere dikkat etmek gerekir. \u00d6zellikle, a\u015fa\u011f\u0131daki \u00fc\u00e7 noktaya dikkat etmek gereklidir:<\/p>\n\n\n\n<ul>\n<li>Abart\u0131l\u0131 ifadeler olup olmad\u0131\u011f\u0131 (desteklenen ifadeler mi)<\/li>\n\n\n\n<li>Objektif bir ger\u00e7ek oldu\u011funu kan\u0131tlama yetene\u011fi olmayan i\u00e7erik olup olmad\u0131\u011f\u0131<\/li>\n\n\n\n<li>Ger\u00e7ekler veya desteksiz bilgilerden di\u011fer \u015firketlere g\u00f6re avantajl\u0131 olarak alg\u0131lanan ifadeler olup olmad\u0131\u011f\u0131<\/li>\n<\/ul>\n\n\n\n<p>\u00d6rne\u011fin, &#8220;Bu \u00fcr\u00fcn hayati \u00f6neme sahiptir&#8221; gibi ifadeler abart\u0131l\u0131 ifadeler olabilir. Ayr\u0131ca, &#8220;A \u015firketinden ziyade B \u015firketinin daha iyi oldu\u011funu d\u00fc\u015f\u00fcnenlerin say\u0131s\u0131 daha fazla&#8221; gibi ifadeler, anket sonu\u00e7lar\u0131na dayanmad\u0131k\u00e7a, ger\u00e7ekler veya desteksiz bilgilerden di\u011fer \u015firketlere g\u00f6re avantajl\u0131 olarak alg\u0131lanan ifadeler olabilir ve dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Telif_Haklari_ile_Ilgili_Sorunlar\"><\/span>Telif Haklar\u0131 ile \u0130lgili Sorunlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media3.jpg\" alt=\"\" class=\"wp-image-16703\" \/><\/figure>\n\n\n\n<p>Affiliate siteleriyle s\u0131n\u0131rl\u0131 olmamakla birlikte, web sitesi i\u015fletmecili\u011fi s\u0131ras\u0131nda telif haklar\u0131 s\u0131k s\u0131k sorun olu\u015fturur. Affiliate siteleriyle ilgili \u00f6zellikle dikkat edilmesi gereken noktalar\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metin_Kopyalama_Intihal\"><\/span>Metin Kopyalama &amp; \u0130ntihal<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Web sitesi i\u00e7eriklerinin metin k\u0131sm\u0131 s\u00f6z konusu oldu\u011funda, s\u00f6zde kopyalama ve intihal sorun olu\u015fturabilir. Ba\u015fkalar\u0131n\u0131n web sitelerinden veya kitaplar\u0131ndan herhangi bir izin olmadan metinleri kopyalamak, metni olu\u015fturan \u00fc\u00e7\u00fcnc\u00fc taraf\u0131n telif hakk\u0131n\u0131 ihlal eder, bu y\u00fczden \u00f6zellikle dikkatli olmal\u0131y\u0131z.<\/p>\n\n\n\n<p>Ba\u015fkalar\u0131n\u0131n olu\u015fturdu\u011fu metinleri, bir affiliate site&#8217;de kullanmak isterseniz, telif hakk\u0131 yasas\u0131n\u0131n al\u0131nt\u0131 kurallar\u0131na uymak gereklidir. Al\u0131nt\u0131 yaparken, al\u0131nt\u0131n\u0131n ba\u011flamda gerekli oldu\u011fu \u00f6l\u00e7\u00fcde tutulmas\u0131 ve al\u0131nt\u0131 kayna\u011f\u0131n\u0131n belirtilmesi \u00f6nemlidir.<\/p>\n\n\n\n<p>Ba\u015fkalar\u0131n\u0131n metnini al\u0131nt\u0131 yaparken dikkat edilmesi gereken noktalar a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Al\u0131nt\u0131n\u0131n metnin ba\u011flam\u0131nda gerekli oldu\u011fu durumlarda kullan\u0131lmas\u0131 (al\u0131nt\u0131 yapman\u0131n bilgiyi daha do\u011fru ve anla\u015f\u0131l\u0131r bir \u015fekilde iletti\u011fi durumlar vb.)<\/li>\n\n\n\n<li>Al\u0131nt\u0131 yap\u0131lan ba\u011flam\u0131n de\u011fi\u015ftirilmemesi ve al\u0131nt\u0131 yap\u0131ld\u0131\u011f\u0131n\u0131n a\u00e7\u0131k\u00e7a anla\u015f\u0131laca\u011f\u0131 bir uygulama yap\u0131lmas\u0131 (mevcut durumda blockquote etiketi ile uygulama)<\/li>\n\n\n\n<li>Al\u0131nt\u0131 kayna\u011f\u0131n\u0131n belirtilmesi ve bir web sitesi s\u00f6z konusu oldu\u011funda bir link eklenmesi<\/li>\n\n\n\n<li>Makalenin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n (y\u00fczde 50&#8217;den fazlas\u0131) al\u0131nt\u0131 metni olmamas\u0131<\/li>\n<\/ul>\n\n\n\n<p>Ba\u015fkalar\u0131n\u0131n resimleri veya metinleri gibi telif hakk\u0131 olan eserlerin al\u0131nt\u0131lar\u0131 hakk\u0131nda, a\u015fa\u011f\u0131daki makalede daha ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama yapmaktay\u0131z.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/quote-text-and-images-without-infringing-copyright\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/quote-text-and-images-without-infringing-copyright[ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gorsel\"><\/span>G\u00f6rsel<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Affiliate sitelerinde, i\u00e7eri\u011fe uygun g\u00f6rselleri kullanma f\u0131rsat\u0131 s\u0131kl\u0131kla bulunur. G\u00f6rselleri yazarlar gibi \u00fc\u00e7\u00fcnc\u00fc taraflardan al\u0131yorsan\u0131z, bu g\u00f6rsellerin orijinal olup olmad\u0131\u011f\u0131n\u0131 Google G\u00f6rsel Arama gibi ara\u00e7larla kontrol etmeniz gerekmektedir.<\/p>\n\n\n\n<p>Ayr\u0131ca, \u00fccretli g\u00f6rsel sa\u011flayan siteleri kullan\u0131yorsan\u0131z, kullan\u0131m ko\u015fullar\u0131n\u0131 dikkatlice okuyup, kullan\u0131m\u0131n\u0131z\u0131n bu ko\u015fullar dahilinde olup olmad\u0131\u011f\u0131n\u0131 kontrol etmelisiniz. \u00d6zellikle, s\u00f6zle\u015fme yapt\u0131\u011f\u0131n\u0131z site d\u0131\u015f\u0131nda kullan\u0131m yapmamaya dikkat etmelisiniz.<\/p>\n\n\n\n<p>Bunun yan\u0131 s\u0131ra, \u00fccretsiz kullan\u0131labilen \u00f6zg\u00fcr lisansl\u0131 g\u00f6rselleri de kullanabilirsiniz. \u00d6zg\u00fcr lisansl\u0131 g\u00f6rseller i\u00e7in kullan\u0131m ko\u015fullar\u0131 belirtilmi\u015f olabilir, bu y\u00fczden dikkatli bir kontrol gereklidir. \u00d6zg\u00fcr lisansl\u0131 materyallerin kullan\u0131m\u0131 hakk\u0131nda a\u015fa\u011f\u0131daki makalede detayl\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/points-of-using-free-materials\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/points-of-using-free-materials[ja]<\/a><\/p>\n\n\n\n<p>Ek olarak, Instagram veya YouTube gibi platformlar\u0131n API g\u00f6rsellerini kullan\u0131rken, sadece al\u0131nt\u0131 yapmak yerine, affiliate site operat\u00f6r\u00fcn\u00fcn de g\u00f6rsel i\u00e7eri\u011fini kontrol etmesi \u00f6nemlidir.<\/p>\n\n\n\n<p>Instagram g\u00f6rsellerinde, karakterler, \u00fcnl\u00fcler, ba\u015fka \u015firketlerin reklamlar\u0131 gibi i\u00e7erikler genellikle kullan\u0131lamaz. Bu t\u00fcr g\u00f6rselleri bir affiliate sitesinde yay\u0131nlarsan\u0131z, karakterin hak sahibinden \u015fikayet alabilirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca, Instagram&#8217;da kullan\u0131c\u0131lar\u0131n kendi \u00e7ekti\u011fi foto\u011fraflar\u0131 yay\u0131nlad\u0131\u011f\u0131 da olur. Bu t\u00fcr ki\u015fiyi belirleyebilen g\u00f6rseller veya ki\u015finin odas\u0131n\u0131n g\u00f6r\u00fcnd\u00fc\u011f\u00fc g\u00f6rseller i\u00e7in, bu ki\u015fiden izin alman\u0131z gerekmektedir. Bu nedenle, makale i\u00e7in mutlaka gerekli olmad\u0131k\u00e7a kullanmamak daha iyidir. Ancak, ki\u015finin y\u00fcz\u00fcn\u00fcn yar\u0131s\u0131n\u0131 gizleyen gibi ki\u015fiyi belirgin bir \u015fekilde belirlemeyen g\u00f6rselleri kullanabilirsiniz.<\/p>\n\n\n\n<p>Instagram gibi SNS&#8217;lerde yay\u0131nlanan g\u00f6rsellerin telif hakk\u0131 hakk\u0131nda a\u015fa\u011f\u0131daki makalede detayl\u0131 bir a\u00e7\u0131klama bulabilirsiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/reputation\/copyright-property-and-author-by-posting-photos\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/reputation\/copyright-property-and-author-by-posting-photos[ja]<\/a><\/p>\n\n\n\n<p>Ek olarak, negatif bilgi i\u00e7eren makalelere API g\u00f6rselleri eklememek genellikle daha iyidir. \u00d6rne\u011fin, ya\u015flanmay\u0131 temsil eden \u00e7izgilerin makalesine bir ki\u015finin Instagram g\u00f6rseli eklemek gibi durumlar.<\/p>\n\n\n\n<p>YouTube videolar\u0131 s\u00f6z konusu oldu\u011funda, reklam videolar\u0131 veya yay\u0131n programlar\u0131n\u0131n g\u00f6rsel ve seslerini kullananlar telif hakk\u0131n\u0131 ihlal ediyor olabilir, bu y\u00fczden affiliate sitelerinde kullanmamaya dikkat edin.<\/p>\n\n\n\n<p>Ayr\u0131ca, ba\u015fka bir \u015firketin kredi g\u00f6steriminin oldu\u011fu videolar hakk\u0131nda, video kendisi yasad\u0131\u015f\u0131 olmasa bile, affiliate siteye aktar\u0131ld\u0131\u011f\u0131nda dava riski s\u0131f\u0131r de\u011fildir. Bu nedenle, genellikle kullanmamak daha iyidir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ekran_Goruntusu\"><\/span>Ekran G\u00f6r\u00fcnt\u00fcs\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/08\/affiliate-law-media4.jpg\" alt=\"\" class=\"wp-image-16704\" \/><\/figure>\n\n\n\n<p>Ekran g\u00f6r\u00fcnt\u00fcs\u00fc kullan\u0131m\u0131, kullan\u0131m amac\u0131na ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterir. Ki\u015fisel kullan\u0131m amac\u0131yla al\u0131nan ekran g\u00f6r\u00fcnt\u00fcleri, video veya m\u00fczik d\u0131\u015f\u0131nda kalan durumlar i\u00e7in mevcut yasalar \u00e7er\u00e7evesinde yasal kabul edilir.<\/p>\n\n\n\n<p>Ancak, bir affiliate (ba\u011fl\u0131) site makalesi ticari ama\u00e7larla yay\u0131nlanan bir \u015fey oldu\u011fu i\u00e7in, bunu ki\u015fisel kullan\u0131m amac\u0131 olarak kabul edemeyiz. Ki\u015fisel kullan\u0131m d\u0131\u015f\u0131ndaki ama\u00e7larla ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc bir makaleye eklemek yasad\u0131\u015f\u0131d\u0131r. Bu nedenle, bir affiliate sitesinde \u00fcr\u00fcn gibi ekran g\u00f6r\u00fcnt\u00fclerini kullanamayaca\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnmeniz gerekmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahlaki_Konular\"><\/span>Ahlaki Konular<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yukar\u0131dakilerin yan\u0131 s\u0131ra, tam olarak hukuki bir sorun olmasa da, ahlaka ayk\u0131r\u0131 makalelerin yay\u0131nlanmamas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. Ahlaka ayk\u0131r\u0131 makaleler, \u00fc\u00e7\u00fcnc\u00fc taraflardan \u015fikayet alman\u0131za veya sosyal medyada b\u00fcy\u00fck tepki \u00e7ekmenize neden olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, &#8220;Di\u015fleri kirli olan insanlar kirli g\u00f6r\u00fcn\u00fcr&#8221; gibi, okuyanlar\u0131n rahats\u0131z olabilece\u011fi ifadelerden ka\u00e7\u0131nmal\u0131s\u0131n\u0131z. Ayr\u0131ca, ba\u015fka bir \u015firketin \u00fcr\u00fcn veya hizmetlerinin kalitesini k\u00fc\u00e7\u00fcmseyen ifadeler, iftira olabilir. Ayr\u0131ca, izleyicilerin yanl\u0131\u015f t\u0131klamalar\u0131n\u0131 bilerek hedefleyen reklam g\u00f6sterim \u015fekilleri de uygun de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Affiliate siteleri hakk\u0131nda, bilgilerin yan\u0131lt\u0131c\u0131 olmas\u0131 veya ba\u015fka sitelerden i\u00e7erik \u00e7al\u0131nmas\u0131 gibi durumlar ne yaz\u0131k ki dikkat \u00e7ekmektedir. \u00d6zellikle t\u0131p ve hukuk gibi belirli alanlara ili\u015fkin i\u00e7erikler, izleyicilere sa\u011fl\u0131k sorunlar\u0131na veya maddi zararlara yol a\u00e7ma riski ta\u015f\u0131yabilir ve bu nedenle Google arama sonu\u00e7lar\u0131ndan affiliate sitelerin \u00e7\u0131kar\u0131lma e\u011filimi vard\u0131r.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, yasad\u0131\u015f\u0131 olmayan kaliteli i\u00e7erik sa\u011flamak, affiliate site operat\u00f6rleri i\u00e7in gelecekte daha \u00f6nemli bir konu haline gelmektedir. Affiliate hakk\u0131nda, \u00f6zg\u00fcn hukuki sorunlar da bulunmaktad\u0131r, bu y\u00fczden IT konular\u0131nda uzman bir avukatl\u0131k b\u00fcrosuna dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir \u015firketin \u00fcr\u00fcnlerini veya hizmetlerini etkili bir \u015fekilde tan\u0131tman\u0131n yollar\u0131ndan biri de affiliate (ba\u011fl\u0131 pazarlama) sistemidir. T\u00fcketiciler genellikle bir \u00fcr\u00fcn veya hizmet sat\u0131n al\u0131rken tavsiyeler [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61640"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61640"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61640\/revisions"}],"predecessor-version":[{"id":63998,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61640\/revisions\/63998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/63997"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}