{"id":61660,"date":"2023-12-04T11:22:56","date_gmt":"2023-12-04T02:22:56","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61660"},"modified":"2024-03-19T14:39:10","modified_gmt":"2024-03-19T05:39:10","slug":"unjustifiable-premiums-misleading-representations","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations","title":{"rendered":"\u0130nternet \u00dczerindeki \u00dcr\u00fcnler Ne Kadar Kabul Edilebilir? Japon '\u00d6d\u00fcl G\u00f6sterim Yasas\u0131'na G\u00f6re D\u00fczenlemeleri A\u00e7\u0131kl\u0131yoruz"},"content":{"rendered":"\n<p>Belki de internet \u00fczerinde &#8220;Kolayca zay\u0131fla&#8221; veya &#8220;Sat\u0131\u015fta No1&#8221; gibi reklam sloganlar\u0131na rastlam\u0131\u015f olabilirsiniz. Ancak, ger\u00e7ekten &#8220;zay\u0131flama&#8221; olup olmad\u0131\u011f\u0131 veya ger\u00e7ekten &#8220;No1&#8221; olup olmad\u0131\u011f\u0131 belirsiz olabilir ve hatta bazen yalan olabilir. Peki, internet \u00fczerinde \u00fcr\u00fcn satarken hangi t\u00fcr yasal d\u00fczenlemeler vard\u0131r? Bu sefer, internet \u00fczerindeki \u00fcr\u00fcn reklamlar\u0131 ve Japon Hediye G\u00f6sterim Yasas\u0131 (Premiums Display Act) taraf\u0131ndan yap\u0131lan d\u00fczenlemeleri a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<p>Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 2. maddesinin 4. f\u0131kras\u0131nda belirtilen &#8220;g\u00f6sterim&#8221;, i\u015fletmelerin web \u00fczerinde yapt\u0131\u011f\u0131, kendi sa\u011flad\u0131\u011f\u0131 \u00fcr\u00fcnlerin veya hizmetlerin i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 hakk\u0131ndaki g\u00f6sterimleri de i\u00e7erir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Hediye G\u00f6sterim Yasas\u0131 (Tan\u0131m) Madde 2<\/p>\n\n\n\n<p>4 Bu yasada &#8220;g\u00f6sterim&#8221;, m\u00fc\u015fterileri \u00e7ekmek i\u00e7in bir ara\u00e7 olarak, i\u015fletmelerin kendi sa\u011flad\u0131\u011f\u0131 \u00fcr\u00fcn veya hizmetlerin i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 veya bu i\u015flemlerle ilgili di\u011fer konular hakk\u0131nda yapt\u0131\u011f\u0131 reklamlar veya di\u011fer g\u00f6sterimler olup, Ba\u015fbakan taraf\u0131ndan belirlenenleri ifade eder.<\/p>\n<\/blockquote>\n\n\n\n<p>Peki, hangi durumlarda web \u00fczerinde yap\u0131lan reklamlar, \u00fcr\u00fcn veya hizmetlerin i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 hakk\u0131ndaki g\u00f6sterimler, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n d\u00fczenlemelerine tabi olur?<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Odul_Gosterim_Yasasi_ve_Icerikle_Ilgili_Gosterim\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve \u0130\u00e7erikle \u0130lgili G\u00f6sterim\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve \u0130\u00e7erikle \u0130lgili G\u00f6sterim<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Ustun_Yaniltici_Gosterim\" title=\"\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim\">\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Avantajli_Yaniltici_Gosterim\" title=\"Avantajl\u0131 Yan\u0131lt\u0131c\u0131 G\u00f6sterim\">Avantajl\u0131 Yan\u0131lt\u0131c\u0131 G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Diger_Yaniltici_Olabilecek_Gosterimler\" title=\"Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek G\u00f6sterimler\">Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek G\u00f6sterimler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Odul_Gosterim_Yasasi_ve_Gosterim_Yontemleri\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve G\u00f6sterim Y\u00f6ntemleri\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve G\u00f6sterim Y\u00f6ntemleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Hiperlink_Kullanimi\" title=\"Hiperlink Kullan\u0131m\u0131\">Hiperlink Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Bilgi_Guncelleme_Tarihinin_Gosterimi\" title=\"Bilgi G\u00fcncelleme Tarihinin G\u00f6sterimi\">Bilgi G\u00fcncelleme Tarihinin G\u00f6sterimi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/unjustifiable-premiums-misleading-representations\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_ve_Icerikle_Ilgili_Gosterim\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve \u0130\u00e7erikle \u0130lgili G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, \u00fcr\u00fcn ve hizmetlerin kalitesi, i\u00e7eri\u011fi, fiyat\u0131 vb. hakk\u0131nda yan\u0131lt\u0131c\u0131 bilgiler verilmesini d\u00fczenleyen ve t\u00fcketicilerin daha iyi \u00fcr\u00fcn ve hizmetleri \u00f6zg\u00fcr ve mant\u0131kl\u0131 bir \u015fekilde se\u00e7ebilece\u011fi bir ortam\u0131 korumay\u0131 ama\u00e7layan bir yasad\u0131r.<\/p>\n\n\n\n<p>Kalite ve fiyat gibi fakt\u00f6rler, t\u00fcketicilerin \u00fcr\u00fcn ve hizmet se\u00e7iminde \u00f6nemli kriterler oldu\u011fu i\u00e7in, bu bilgilerin do\u011fru ve anla\u015f\u0131l\u0131r olmas\u0131 esast\u0131r. \u00dcr\u00fcn veya hizmetin kalitesi veya fiyat\u0131 hakk\u0131nda ger\u00e7e\u011finden \u00e7ok daha \u00fcst\u00fcn veya avantajl\u0131 oldu\u011fu izlenimi veren bir g\u00f6sterim yap\u0131l\u0131rsa, t\u00fcketicinin uygun se\u00e7imi engellenir. Bu nedenle, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131, genel t\u00fcketicilere \u00fcr\u00fcn veya hizmetin kalitesi veya fiyat\u0131 hakk\u0131nda, ger\u00e7ekten \u00e7ok daha \u00fcst\u00fcn veya avantajl\u0131 oldu\u011fu yan\u0131lg\u0131s\u0131na d\u00fc\u015f\u00fcrecek g\u00f6sterimleri (haks\u0131z g\u00f6sterim) yasaklar. \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 haks\u0131z g\u00f6sterimler hakk\u0131nda, i\u015fletme taraf\u0131nda kas\u0131t veya ihmal olmasa bile, \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na dayal\u0131 d\u00fczenlemeler uygulan\u0131r.<\/p>\n\n\n\n<p>Haks\u0131z g\u00f6sterimler genellikle &#8220;\u00fcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim&#8221;, &#8220;avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim&#8221; ve &#8220;di\u011fer yan\u0131lt\u0131c\u0131 olabilecek g\u00f6sterimler&#8221; olmak \u00fczere \u00fc\u00e7e ayr\u0131l\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/onlineshop-act-against-unjustifiable-premiums-misleading-representation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/onlineshop-act-against-unjustifiable-premiums-misleading-representation[ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-3.jpg\" alt=\"\" class=\"wp-image-43078\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustun_Yaniltici_Gosterim\"><\/span>\u00dcst\u00fcn Yan\u0131lt\u0131c\u0131 G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 vb. hakk\u0131nda, ger\u00e7ek durum veya ger\u00e7eklerden farkl\u0131 olarak, rekabet eden i\u015fletmelerin \u00fcr\u00fcnlerinden \u00e7ok daha \u00fcst\u00fcn oldu\u011fu izlenimini genel t\u00fcketicilere veren g\u00f6sterimler, \u00fcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim olarak yasaklanm\u0131\u015ft\u0131r. \u00d6rne\u011fin, t\u00fcm vir\u00fcslere kar\u015f\u0131 \u00e7\u00f6z\u00fcm sunmayan bir bilgisayar vir\u00fcs temizleme yaz\u0131l\u0131m\u0131 i\u00e7in &#8220;t\u00fcm vir\u00fcslere kar\u015f\u0131 \u00e7\u00f6z\u00fcm sunar&#8221; \u015feklinde bir g\u00f6sterim yap\u0131lmas\u0131 bu duruma girer.<\/p>\n\n\n\n<p>Ayr\u0131ca, T\u00fcketici Ajans\u0131, \u00fcr\u00fcn veya hizmetin etkisi veya performans\u0131 hakk\u0131nda \u00fcst\u00fcn yan\u0131lt\u0131c\u0131 bir g\u00f6sterim \u015f\u00fcphesi oldu\u011funda, i\u015fletmeden bu g\u00f6sterimi destekleyen mant\u0131kl\u0131 bir temel sunan belgeleri talep edebilir ve bu belgeler sunulmazsa, bu g\u00f6sterim haks\u0131z g\u00f6sterim olarak kabul edilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bir diyet \u00fcr\u00fcn\u00fcn\u00fcn zay\u0131flama etkisi hakk\u0131nda, &#8220;Sadece i\u00e7erek kolayca 5-6 kg zay\u0131flay\u0131n!&#8221; gibi, \u00f6zel bir egzersiz veya diyet k\u0131s\u0131tlamas\u0131 olmaks\u0131z\u0131n kolayca \u00f6nemli bir zay\u0131flama etkisi elde edilebilece\u011fi izlenimini veren bir g\u00f6sterim yap\u0131l\u0131yordu, ancak ger\u00e7ekte, bu g\u00f6sterimi destekleyen mant\u0131kl\u0131 bir temel sunan belgeler mevcut de\u011fildi. Bu durum d\u00fczenlenir. Buna &#8220;ger\u00e7eksiz reklam d\u00fczenlemesi&#8221; denir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantajli_Yaniltici_Gosterim\"><\/span>Avantajl\u0131 Yan\u0131lt\u0131c\u0131 G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, fiyat\u0131 \u00e7ok daha d\u00fc\u015f\u00fck g\u00f6stermek gibi, ticaret ko\u015fullar\u0131n\u0131 \u00e7ok daha avantajl\u0131 g\u00f6steren g\u00f6sterimleri, avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim olarak yasaklar.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, di\u011fer firmalar\u0131n \u00fcr\u00fcnleriyle ayn\u0131 i\u00e7erik miktar\u0131na sahip olmas\u0131na ra\u011fmen, &#8220;di\u011fer firmalar\u0131n \u00fcr\u00fcnlerinin iki kat\u0131 i\u00e7erik&#8221; \u015feklinde bir g\u00f6sterim yapmak bu duruma girer. Ayr\u0131ca, &#8220;Normal fiyat 48000 yen, \u00f6zel fiyat 25800 yen&#8221; gibi, &#8220;son zamanlarda belirli bir s\u00fcre boyunca sat\u0131\u015fa sunulan fiyat&#8221;\u0131 kar\u015f\u0131lamayan veya asl\u0131nda belirlenmemi\u015f bir fiyat\u0131 g\u00f6stermek de bu duruma girer ve yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/display-double-law-point[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Yaniltici_Olabilecek_Gosterimler\"><\/span>Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek G\u00f6sterimler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re, i\u015fletmeler, \u00fcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim ve avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim d\u0131\u015f\u0131nda, kendi \u00fcr\u00fcn veya hizmetlerinin ticareti hakk\u0131nda genel t\u00fcketicilerin yan\u0131lt\u0131c\u0131 olabilecek g\u00f6sterimler yapmamal\u0131d\u0131r. Japonya&#8217;daki Rekabet Kurulu, &#8220;meyve suyu i\u00e7ermeyen so\u011fuk i\u00e7ecekler hakk\u0131nda g\u00f6sterim&#8221;, &#8220;\u00fcr\u00fcnlerin men\u015fei hakk\u0131nda haks\u0131z g\u00f6sterim&#8221;, &#8220;t\u00fcketici kredisi bor\u00e7lanma maliyetleri hakk\u0131nda haks\u0131z g\u00f6sterim&#8221;, &#8220;gayrimenkul hakk\u0131nda yan\u0131lt\u0131c\u0131 reklam g\u00f6sterimi&#8221;, &#8220;yan\u0131lt\u0131c\u0131 reklam g\u00f6sterimi&#8221;, &#8220;\u00fccretli ya\u015fl\u0131lar evi hakk\u0131nda haks\u0131z g\u00f6sterim&#8221; yapmamal\u0131d\u0131r, \u015feklinde alt\u0131 bildiri belirlemi\u015ftir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, \u00fccretli ya\u015fl\u0131lar evinin tesisleri, ekipmanlar\u0131, hizmetleri hakk\u0131nda, &#8220;konut de\u011fi\u015fikli\u011fi ko\u015fullar\u0131 vb. a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler&#8221; veya &#8220;gece en az bak\u0131m personeli veya hem\u015fire say\u0131s\u0131 vb., bak\u0131m personeli say\u0131s\u0131 a\u00e7\u0131k\u00e7a belirtilmemi\u015f g\u00f6sterimler&#8221; gibi g\u00f6sterimler, &#8220;\u00fccretli ya\u015fl\u0131lar evi hakk\u0131nda haks\u0131z g\u00f6sterim&#8221; olarak kabul edilir ve yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-2.jpg\" alt=\"\" class=\"wp-image-43077\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_ve_Gosterim_Yontemleri\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 ve G\u00f6sterim Y\u00f6ntemleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PC&#8217;nin yayg\u0131nla\u015fmas\u0131 ve ak\u0131ll\u0131 telefonlar\u0131n geni\u015flemesi ile birlikte, h\u0131zla artan t\u00fcketiciye y\u00f6nelik elektronik ticaret (&#8220;BtoC i\u015flemleri&#8221;) a\u015fa\u011f\u0131daki \u00f6zelliklere sahiptir:<\/p>\n\n\n\n<ol>\n<li>Web sayfas\u0131ndaki talimatlara t\u0131klayarak bir s\u00f6zle\u015fme olu\u015fturulabilir, bu da s\u00f6zle\u015fme ba\u015fvurusunun kolay olabilece\u011fi anlam\u0131na gelir.<\/li>\n\n\n\n<li>Ekran k\u0131s\u0131tlamalar\u0131 nedeniyle, bazen t\u00fcm i\u00e7eri\u011fi g\u00f6rmek i\u00e7in kayd\u0131rma yapman\u0131z gerekebilir.<\/li>\n\n\n\n<li>Teknik bir \u00f6zellik olarak, daha fazla bilgi sa\u011flamak i\u00e7in genellikle hiperlink gibi y\u00f6ntemler kullan\u0131l\u0131r.<\/li>\n<\/ol>\n\n\n\n<p>Sonu\u00e7 olarak, BtoC i\u015flemlerinde, t\u00fcketici yan\u0131lg\u0131lar\u0131na neden olan \u00fcr\u00fcn se\u00e7imi ve sipari\u015fler gibi durumlar, t\u00fcketici zararlar\u0131n\u0131n geni\u015flemesine neden olabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, BtoC i\u015flemlerinde, i\u015fletmeler, \u00fcr\u00fcn veya hizmet i\u00e7eri\u011fi, i\u015flem ko\u015fullar\u0131 vb. hakk\u0131ndaki web sayfas\u0131 i\u00e7eri\u011fini kolayca de\u011fi\u015ftirebilir.<\/p>\n\n\n\n<p>Bu nedenle, Japonya&#8217;daki Rekabet Kurulu, &#8220;T\u00fcketiciye Y\u00f6nelik Elektronik Ticarette G\u00f6sterim Hakk\u0131ndaki Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 \u00dczerindeki Sorunlar ve Dikkat Edilmesi Gerekenler&#8221; (5 Haziran 2002) belgesinde, BtoC i\u015flemlerinde g\u00f6sterim y\u00f6ntemlerine dikkat etmek i\u00e7in uyar\u0131da bulunmu\u015ftur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hiperlink_Kullanimi\"><\/span>Hiperlink Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoC i\u015flemlerinde, g\u00f6sterim i\u00e7eri\u011fi bir bilgisayar ekran\u0131nda g\u00f6r\u00fcnt\u00fclendi\u011finde, t\u00fcm i\u00e7eri\u011fi g\u00f6remeyebilirsiniz, bu nedenle kayd\u0131rma veya hiperlink gibi y\u00f6ntemler kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>\u00d6zellikle, hiperlinkler, bir ekran \u00fczerinde \u00e7ok say\u0131da bilgi sa\u011flama konusunda etkili bir ara\u00e7t\u0131r. Ancak, hiperlinkleri kullanarak, t\u00fcketici, mevcut ekran\u0131 de\u011fil, ba\u015fka bir web sayfas\u0131 (&#8220;ba\u011flant\u0131 hedefi&#8221;) \u00fczerinde \u00fcr\u00fcn veya hizmet i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 hakk\u0131nda \u00f6nemli bilgileri g\u00f6r\u00fcnt\u00fclerse, t\u00fcketici, renkli metin veya alt\u0131 \u00e7izili metin, renkli \u00e7er\u00e7eveli resimler gibi &#8220;hiperlink metinlerini&#8221; t\u0131klamadan ve ilgili ba\u011flant\u0131 hedefine gitmeden bu bilgileri alamaz. Bu durumda, \u00f6rne\u011fin, hiperlink metni \u00f6nemli bilgilerin yerini a\u00e7\u0131k\u00e7a g\u00f6stermiyorsa, t\u00fcketici bunu g\u00f6zden ka\u00e7\u0131rabilir ve \u00fcr\u00fcn se\u00e7imi hakk\u0131nda \u00f6nemli bilgileri alamaz. Sonu\u00e7 olarak, bir \u00fcr\u00fcn veya hizmetin ger\u00e7ekte veya rakip bir i\u015fletmenin \u00fcr\u00fcn\u00fcnden \u00e7ok daha \u00fcst\u00fcn veya avantajl\u0131 oldu\u011fu genel t\u00fcketiciler taraf\u0131ndan yanl\u0131\u015f anla\u015f\u0131labilirse, bu Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re haks\u0131z bir g\u00f6sterim olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, &#8220;Bir ayda 10 kg azaltan g\u00fcnde \u00fc\u00e7 diyet takviyesi&#8221; ifadesini vurgulad\u0131ktan sonra, &#8220;Zay\u0131flamak i\u00e7in belirli bir egzersiz tedavisi ve diyet k\u0131s\u0131tlamas\u0131 gereklidir&#8221; gibi zay\u0131flama ko\u015fullar\u0131n\u0131 bir ba\u011flant\u0131 hedefinde g\u00f6sterirseniz, bu durum ge\u00e7erli olabilir. Hiperlink metnini ba\u015fka bir web sayfas\u0131na yerle\u015ftirirseniz, t\u00fcketici, ilgili hiperlink metnini g\u00f6zden ka\u00e7\u0131rabilir ve t\u0131klamaz, ba\u011flant\u0131 hedefine gitmez ve zay\u0131flama ko\u015fullar\u0131 hakk\u0131nda bilgi alamaz. Sonu\u00e7 olarak, sanki hi\u00e7bir ko\u015ful olmadan ve sadece i\u00e7erek zay\u0131flayabilece\u011finizi yanl\u0131\u015f anlama olas\u0131l\u0131\u011f\u0131 vard\u0131r.<\/p>\n\n\n\n<p>Hiperlink kullanarak bir ba\u011flant\u0131 hedefinde \u00fcr\u00fcn veya hizmet i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 hakk\u0131nda \u00f6nemli bilgileri g\u00f6r\u00fcnt\u00fcl\u00fcyorsan\u0131z, hiperlink metni i\u00e7in &#8220;ek bilgi&#8221; gibi soyut ifadeler yerine, ba\u011flant\u0131 hedefinde neyin g\u00f6r\u00fcnt\u00fclendi\u011fini a\u00e7\u0131k\u00e7a belirten &#8220;iade ko\u015fullar\u0131&#8221; gibi somut ifadeler kullanman\u0131z gerekir ve t\u00fcketicinin g\u00f6zden ka\u00e7\u0131rmamas\u0131 i\u00e7in metin boyutu, renk d\u00fczeni vb. dikkate al\u0131nmal\u0131 ve a\u00e7\u0131k\u00e7a g\u00f6r\u00fcnt\u00fclenmelidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/03\/unjustifiable-premiums-misleading-representations-4.jpg\" alt=\"\" class=\"wp-image-43079\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bilgi_Guncelleme_Tarihinin_Gosterimi\"><\/span>Bilgi G\u00fcncelleme Tarihinin G\u00f6sterimi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>BtoC i\u015flemlerinde, web sayfas\u0131 i\u00e7eri\u011fini kolayca de\u011fi\u015ftirebilir ve \u00fcr\u00fcn veya hizmet i\u00e7eri\u011fini veya i\u015flem ko\u015fullar\u0131n\u0131 kolayca de\u011fi\u015ftirebilirsiniz, bu nedenle bilgi g\u00fcncelleme tarihi g\u00f6sterilmezse, g\u00f6sterim i\u00e7eri\u011finin hangi tarihe ait oldu\u011funu anlamak zor olabilir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bilgi g\u00fcncelleme tarihini g\u00f6stermeden &#8220;yeni \u00fcr\u00fcn&#8221; veya &#8220;en \u00fcst d\u00fczey model&#8221; gibi \u00fcr\u00fcn\u00fcn yenili\u011fini vurguluyorsan\u0131z, art\u0131k &#8220;yeni \u00fcr\u00fcn&#8221; veya &#8220;en \u00fcst d\u00fczey model&#8221; olmayan bir \u00fcr\u00fcn hala yeni bir \u00fcr\u00fcn gibi yan\u0131lt\u0131c\u0131 olabilir. Ayr\u0131ca, &#8220;Ge\u00e7en y\u0131l\u0131n internet sat\u0131\u015flar\u0131 No.1&#8221; ifadesini vurgulad\u0131ktan sonra, internet sat\u0131\u015flar\u0131 No.1 oldu\u011fu d\u00f6nemden birka\u00e7 y\u0131l sonra bile bu ifadeyi s\u00fcrd\u00fcr\u00fcrseniz, internet sat\u0131\u015flar\u0131 No.1 oldu\u011fu d\u00f6nemin yak\u0131n zamanda oldu\u011fu t\u00fcketiciler taraf\u0131ndan yanl\u0131\u015f anla\u015f\u0131labilir.<\/p>\n\n\n\n<p>Bilgi g\u00fcncelleme tarihi hakk\u0131nda, i\u00e7eri\u011fi de\u011fi\u015ftirdi\u011finizde en son g\u00fcncelleme tarihi belirtilmeli ve de\u011fi\u015fiklikler do\u011fru ve a\u00e7\u0131k\u00e7a g\u00f6sterilmelidir, art\u0131k &#8220;yeni \u00fcr\u00fcn&#8221; olmayan \u00fcr\u00fcnler vb. i\u00e7in, g\u00f6sterim i\u00e7eri\u011fi ge\u00e7mi\u015fe ait olup mevcut ger\u00e7eklerden farkl\u0131ysa, hemen web sayfas\u0131 i\u00e7eri\u011fini d\u00fczeltmeniz gerekir, aksi takdirde bu, Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re haks\u0131z bir g\u00f6sterim olabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>BtoC i\u015flemlerinde, t\u00fcketici yan\u0131lg\u0131s\u0131n\u0131 kolayca tetikleyen \u00fcr\u00fcn se\u00e7imi ve sipari\u015fler gibi durumlar sonucunda, t\u00fcketici zararlar\u0131n\u0131n geni\u015flemesi e\u011filimindedir. Bu nedenle, mevcut ma\u011fazalar\u0131 temel alarak, \u00fcr\u00fcn veya hizmetlerin i\u00e7eri\u011fi veya i\u015flem ko\u015fullar\u0131 hakk\u0131nda \u00f6nemli bilgilerin t\u00fcketicilere uygun bir \u015fekilde sunulmas\u0131 gerekmektedir.<\/p>\n\n\n\n<p>H\u0131zla geni\u015fleyen BtoC i\u015flemlerinin sa\u011fl\u0131kl\u0131 geli\u015fimi ve t\u00fcketici i\u015flemlerinin d\u00fczg\u00fcnle\u015ftirilmesi arzu edilmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve internet hukuku olmak \u00fczere, hukukun \u00e7e\u015fitli alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk b\u00fcrosudur. Son y\u0131llarda, internet reklamlar\u0131 ile ilgili Japon Hediye G\u00f6sterim Yasas\u0131 ihlalleri b\u00fcy\u00fck bir sorun haline gelmi\u015ftir ve hukuki denetim ihtiyac\u0131 giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya planlanan i\u015fletmelerin hukuki risklerini analiz eder ve i\u015fletmeyi durdurmadan yasalara uygun hale getirmeye \u00e7al\u0131\u015f\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/practices\/corporate\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/practices\/corporate[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belki de internet \u00fczerinde &#8220;Kolayca zay\u0131fla&#8221; veya &#8220;Sat\u0131\u015fta No1&#8221; gibi reklam sloganlar\u0131na rastlam\u0131\u015f olabilirsiniz. Ancak, ger\u00e7ekten &#8220;zay\u0131flama&#8221; olup olmad\u0131\u011f\u0131 veya ge [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61660"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61660"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61660\/revisions"}],"predecessor-version":[{"id":64623,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61660\/revisions\/64623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64622"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}