{"id":61674,"date":"2023-12-04T11:22:57","date_gmt":"2023-12-04T02:22:57","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61674"},"modified":"2024-03-18T14:27:26","modified_gmt":"2024-03-18T05:27:26","slug":"d2c-points-lawyer-request","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request","title":{"rendered":"D2C \u0130\u015finde Hukukun \u00d6nemli Noktalar\u0131 ve Avukata Ba\u015fvurulmas\u0131 Gereken Noktalar Nelerdir?"},"content":{"rendered":"\n<p>G\u0131da takviyeleri, sa\u011fl\u0131k \u00fcr\u00fcnleri, kozmetikler gibi \u00fcr\u00fcnlerle ilgili olarak, i\u015fletmelerin ve projelerin \u00fcretim ve sat\u0131\u015f\u0131n\u0131 birle\u015ftiren D2C (Do\u011frudan T\u00fcketiciye) modeli, geli\u015ftiricinin t\u00fcketici taleplerini do\u011frudan kar\u015f\u0131layabilmesi ve arac\u0131lar olmadan \u00f6zg\u00fcn \u00fcr\u00fcnler satabilmesi nedeniyle, SNS pazarlamas\u0131n\u0131n geli\u015fmesiyle birlikte, pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc geni\u015fletmeye devam eden bir i\u015f modelidir.<\/p>\n\n\n\n<p>Ancak, D2C&#8217;nin &#8220;i\u015fletmelerin ve projelerin \u00fcretim ve sat\u0131\u015f\u0131n\u0131 birle\u015ftiren&#8221; do\u011fas\u0131 gere\u011fi, her s\u00fcre\u00e7te hukuki noktalar\u0131 koruyarak ve riskleri \u00f6nleyerek ilerlemesi gereken bir i\u015f modelidir. \u00d6zellikle son y\u0131llarda, Medeni Kanun ve \u0130la\u00e7 Makinesi Kanunu&#8217;ndaki (Japanese Medeni Kanunu ve Japanese \u0130la\u00e7 Makinesi Kanunu) de\u011fi\u015fiklikler nedeniyle, uyumluluk d\u00fczenlemelerinin \u00f6nemi giderek artmaktad\u0131r.<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-2.jpg\" alt=\"\" class=\"wp-image-33753\" \/><\/figure>\n\n\n\n<p>Bu makalede, i\u015fletmelerin D2C i\u015f modelini uygularken \u00f6zellikle \u00f6nemli olan hukuki sorunlar hakk\u0131nda, \u00f6nemli noktalar\u0131 toplay\u0131p a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Uretim_ve_Satisla_Ilgili_Sozlesme_Iliskileri\" title=\"\u00dcretim ve Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri\">\u00dcretim ve Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Sozlesme_Hazirliginin_Gerekliligi\" title=\"S\u00f6zle\u015fme Haz\u0131rl\u0131\u011f\u0131n\u0131n Gereklili\u011fi\">S\u00f6zle\u015fme Haz\u0131rl\u0131\u011f\u0131n\u0131n Gereklili\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Satis_Acentesi_Sozlesmesinin_Iki_Turu_Vardir\" title=\"Sat\u0131\u015f Acentesi S\u00f6zle\u015fmesinin \u0130ki T\u00fcr\u00fc Vard\u0131r\">Sat\u0131\u015f Acentesi S\u00f6zle\u015fmesinin \u0130ki T\u00fcr\u00fc Vard\u0131r<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Satis_ve_Halkla_Iliskilerle_Ilgili_Sozlesme_Iliskileri\" title=\"Sat\u0131\u015f ve Halkla \u0130li\u015fkilerle \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri\">Sat\u0131\u015f ve Halkla \u0130li\u015fkilerle \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Internet_ve_Web_Tabanli_Satisla_Ilgili_Sozlesme_Iliskilerinin_Duzenlenmesi\" title=\"\u0130nternet ve Web Tabanl\u0131 Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkilerinin D\u00fczenlenmesi\">\u0130nternet ve Web Tabanl\u0131 Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkilerinin D\u00fczenlenmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Internet_Reklam_Ajansi_Sozlesmesi\" title=\"\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmesi\">\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#SNS_Yonetim_Sozlesmesi\" title=\"SNS Y\u00f6netim S\u00f6zle\u015fmesi\">SNS Y\u00f6netim S\u00f6zle\u015fmesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Satis_Baslangicinda_Hazirlanmasi_Gereken_Kullanim_Sartlari\" title=\"Sat\u0131\u015f Ba\u015flang\u0131c\u0131nda Haz\u0131rlanmas\u0131 Gereken Kullan\u0131m \u015eartlar\u0131\">Sat\u0131\u015f Ba\u015flang\u0131c\u0131nda Haz\u0131rlanmas\u0131 Gereken Kullan\u0131m \u015eartlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Duzenli_Abonelik_ve_Ilk_Alim_Indirimi_Hakkinda_Dikkat_Edilmesi_Gerekenler\" title=\"D\u00fczenli Abonelik ve \u0130lk Al\u0131m \u0130ndirimi Hakk\u0131nda Dikkat Edilmesi Gerekenler\">D\u00fczenli Abonelik ve \u0130lk Al\u0131m \u0130ndirimi Hakk\u0131nda Dikkat Edilmesi Gerekenler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Reklam_ve_Tanitim_Ifadeleri_Hakkindaki_Yasal_Duzenlemeler\" title=\"Reklam ve Tan\u0131t\u0131m \u0130fadeleri Hakk\u0131ndaki Yasal D\u00fczenlemeler\">Reklam ve Tan\u0131t\u0131m \u0130fadeleri Hakk\u0131ndaki Yasal D\u00fczenlemeler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#D2C_Sirketlerinin_Influencer%E2%80%99larin_Yasal_Ihlalleri_Nedeniyle_Tehlike_Altinda_Olmasi\" title=\"D2C \u015eirketlerinin \u0130nfluencer&#8217;lar\u0131n Yasal \u0130hlalleri Nedeniyle Tehlike Alt\u0131nda Olmas\u0131\">D2C \u015eirketlerinin \u0130nfluencer&#8217;lar\u0131n Yasal \u0130hlalleri Nedeniyle Tehlike Alt\u0131nda Olmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Degisiklik_Yapilan_Ilac_Hukuku%E2%80%99na_Gore_Cezai_Islem_Sistemi\" title=\"De\u011fi\u015fiklik Yap\u0131lan \u0130la\u00e7 Hukuku&#8217;na G\u00f6re Cezai \u0130\u015flem Sistemi\">De\u011fi\u015fiklik Yap\u0131lan \u0130la\u00e7 Hukuku&#8217;na G\u00f6re Cezai \u0130\u015flem Sistemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Yonergelerin_Hazirlanmasi_ve_Ornekleme_Kontrolu\" title=\"Y\u00f6nergelerin Haz\u0131rlanmas\u0131 ve \u00d6rnekleme Kontrol\u00fc\">Y\u00f6nergelerin Haz\u0131rlanmas\u0131 ve \u00d6rnekleme Kontrol\u00fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/d2c-points-lawyer-request\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Uretim_ve_Satisla_Ilgili_Sozlesme_Iliskileri\"><\/span>\u00dcretim ve Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sozlesme_Hazirliginin_Gerekliligi\"><\/span>S\u00f6zle\u015fme Haz\u0131rl\u0131\u011f\u0131n\u0131n Gereklili\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcr\u00fcn planlama ve \u00fcretimini ger\u00e7ekle\u015ftirdikten ve sat\u0131\u015fa ba\u015flad\u0131ktan sonra, \u00fcretim ve sat\u0131\u015f gibi konularla ilgili olarak, sat\u0131\u015f acentesi s\u00f6zle\u015fmesi gibi \u00e7e\u015fitli s\u00f6zle\u015fme ili\u015fkilerinin d\u00fczenlenmesi gerekmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satis_Acentesi_Sozlesmesinin_Iki_Turu_Vardir\"><\/span>Sat\u0131\u015f Acentesi S\u00f6zle\u015fmesinin \u0130ki T\u00fcr\u00fc Vard\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6rne\u011fin, sat\u0131\u015f acentesi s\u00f6zle\u015fmesi s\u00f6z konusu oldu\u011funda, s\u00f6zde &#8220;sat\u0131\u015f acenteleri&#8221; aras\u0131nda,<\/p>\n\n\n\n<ul>\n<li>Sadece s\u00f6zle\u015fme imzalama yetkisine sahip olan ve \u00fcr\u00fcn sat\u0131\u015f\u0131n\u0131n, D2C \u015firketi ile m\u00fc\u015fteri aras\u0131nda do\u011frudan ger\u00e7ekle\u015fti\u011fi &#8220;arac\u0131 tipi&#8221; sat\u0131\u015f acentesi<\/li>\n\n\n\n<li>D2C \u015firketinin \u00fcr\u00fcnleri hakk\u0131nda, D2C \u015firketi ve sat\u0131\u015f acentesi aras\u0131nda bir sat\u0131n alma \u015feklinde sat\u0131\u015f s\u00f6zle\u015fmesi imzalayan ve bu sat\u0131n al\u0131nan \u00fcr\u00fcnleri sat\u0131\u015f acentesinin m\u00fc\u015fterilere sat\u0131\u015f yapt\u0131\u011f\u0131 &#8220;sat\u0131\u015f tipi&#8221; sat\u0131\u015f acentesi<\/li>\n<\/ul>\n\n\n\n<p>olmak \u00fczere iki t\u00fcr vard\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/agency-contract-lawyer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/agency-contract-lawyer[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satis_ve_Halkla_Iliskilerle_Ilgili_Sozlesme_Iliskileri\"><\/span>Sat\u0131\u015f ve Halkla \u0130li\u015fkilerle \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkileri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_ve_Web_Tabanli_Satisla_Ilgili_Sozlesme_Iliskilerinin_Duzenlenmesi\"><\/span>\u0130nternet ve Web Tabanl\u0131 Sat\u0131\u015fla \u0130lgili S\u00f6zle\u015fme \u0130li\u015fkilerinin D\u00fczenlenmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D2C&#8217;de, internet reklamlar\u0131 ve SNS pazarlamas\u0131 gibi, potansiyel m\u00fc\u015fteriler olan t\u00fcketicilere do\u011frudan ula\u015fabilecek tan\u0131t\u0131m ve halkla ili\u015fkiler ara\u00e7lar\u0131n\u0131n kullan\u0131lmas\u0131 durumu s\u0131k\u00e7a g\u00f6r\u00fcl\u00fcr.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, sat\u0131\u015f\u0131n ba\u015flang\u0131\u00e7 a\u015famas\u0131nda, internet reklam ajans\u0131 s\u00f6zle\u015fmesi, SNS y\u00f6netim s\u00f6zle\u015fmesi gibi, internet ve web tabanl\u0131 sat\u0131\u015fla ilgili s\u00f6zle\u015fme ili\u015fkilerinin d\u00fczenlenmesi gereklidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Internet_Reklam_Ajansi_Sozlesmesi\"><\/span>\u0130nternet Reklam Ajans\u0131 S\u00f6zle\u015fmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6rne\u011fin, bir internet reklam ajans\u0131 s\u00f6zle\u015fmesinde, i\u015fin i\u00e7eri\u011fi, reklam \u00fccretinin \u00f6denmesi, ajansa \u00f6deme yap\u0131lmas\u0131 gibi maddelerin yan\u0131 s\u0131ra, raporlama ve hesap bilgilerinin a\u00e7\u0131klanmas\u0131 gibi maddeler, m\u00fczakere edilmesi gereken \u00f6nemli noktalard\u0131r. \u0130nternet reklamlar\u0131, TV veya gazete gibi geleneksel medya ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, reklam\u0131n etkisini ger\u00e7ek say\u0131larla \u00f6l\u00e7mek daha kolayd\u0131r. S\u00f6zle\u015fme ili\u015fkilerini d\u00fczg\u00fcn bir \u015fekilde d\u00fczenleyerek, \u00f6nemli say\u0131lar\u0131n a\u00e7\u0131klanmamas\u0131 veya yeterli etki \u00f6l\u00e7\u00fcm\u00fcn\u00fcn yap\u0131lamamas\u0131 gibi durumlar\u0131n \u00f6n\u00fcne ge\u00e7ilebilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/explanation-of-internet-advertising-agency-contract[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SNS_Yonetim_Sozlesmesi\"><\/span>SNS Y\u00f6netim S\u00f6zle\u015fmesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ayr\u0131ca, SNS y\u00f6netiminde, D2C \u015firketlerinin sahip oldu\u011fu SNS hesaplar\u0131n\u0131n, pazarlama konusunda bilgi sahibi olan \u015firketlere y\u00f6netimini devretme durumu s\u00f6z konusu olabilir. Ancak, daha sonra belirtilece\u011fi gibi, takviye edici g\u0131dalar, sa\u011fl\u0131k \u00fcr\u00fcnleri, kozmetikler gibi \u00fcr\u00fcnler, reklam d\u00fczenlemeleri s\u0131k\u0131 olan \u00fcr\u00fcnlerdir. \u0130la\u00e7 Makinesi Yasas\u0131&#8217;na ayk\u0131r\u0131 reklamlar\u0131n yap\u0131lmas\u0131 durumunda, sorumlulu\u011fun yerini ve tazminat kapsam\u0131n\u0131, \u00f6nceden s\u00f6zle\u015fme \u00fczerinde belirlemek \u00f6nemlidir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/sns-operation-agency-consignment-contract\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/sns-operation-agency-consignment-contract[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satis_Baslangicinda_Hazirlanmasi_Gereken_Kullanim_Sartlari\"><\/span>Sat\u0131\u015f Ba\u015flang\u0131c\u0131nda Haz\u0131rlanmas\u0131 Gereken Kullan\u0131m \u015eartlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ayr\u0131ca, Medeni Kanun&#8217;un de\u011fi\u015ftirilmesiyle birlikte, daha \u00f6nce hukuki durumu her zaman net olmayan kullan\u0131m \u015fartlar\u0131na ili\u015fkin olarak, &#8220;Standart S\u00f6zle\u015fme \u015eartlar\u0131&#8221; olarak a\u00e7\u0131k\u00e7a belirlenmi\u015f h\u00fck\u00fcmler getirildi. Kullan\u0131m \u015fartlar\u0131n\u0131 uygun \u015fekilde d\u00fczenlemek, m\u00fc\u015fterilere d\u00fczg\u00fcn bir \u015fekilde sunmak ve onlar\u0131n onay\u0131n\u0131 almak, daha \u00f6nce oldu\u011fundan daha \u00f6nemli hale gelmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-3.jpg\" alt=\"\" class=\"wp-image-33758\" \/><\/figure>\n\n\n\n<p>\u00d6zellikle \u00f6nemli olan, kullan\u0131m \u015fartlar\u0131n\u0131n tek tarafl\u0131 de\u011fi\u015fikli\u011finin ge\u00e7erli olma kural\u0131n\u0131n a\u00e7\u0131k\u00e7a belirlenmi\u015f olmas\u0131d\u0131r. Kullan\u0131m \u015fartlar\u0131 genellikle,<\/p>\n\n\n\n<ol>\n<li>Kullan\u0131c\u0131 kayd\u0131 gibi durumlarda, o anda yay\u0131nlanan kullan\u0131m \u015fartlar\u0131 versiyonuna onay verilmesi<\/li>\n\n\n\n<li>Kullan\u0131m \u015fartlar\u0131 i\u00e7erisinde &#8220;Kullan\u0131m \u015fartlar\u0131 g\u00fcncellendi\u011finde, (belirli ko\u015fullar alt\u0131nda) yeni kullan\u0131m \u015fartlar\u0131 versiyonuna da onay vermi\u015f say\u0131l\u0131rs\u0131n\u0131z&#8221; gibi bir h\u00fck\u00fcm bulundurulmas\u0131<\/li>\n\n\n\n<li>Kullan\u0131m \u015fartlar\u0131n\u0131 g\u00fcncelledi\u011finde, yeni kullan\u0131m \u015fartlar\u0131 versiyonunu uygun bir \u015fekilde yay\u0131nlamak<\/li>\n<\/ol>\n\n\n\n<p>gibi bir s\u00fcre\u00e7le, her zaman t\u00fcm m\u00fc\u015fterilerin en g\u00fcncel kullan\u0131m \u015fartlar\u0131na etkin bir \u015fekilde onay vermesi \u00f6nemlidir. \u00d6rne\u011fin, ba\u015flang\u0131\u00e7ta tahmin edilmeyen bir m\u00fc\u015fteri sorunu ortaya \u00e7\u0131kt\u0131\u011f\u0131nda ve bu t\u00fcr sorunlar\u0131 \u00f6nlemek i\u00e7in bir h\u00fck\u00fcm ekledi\u011finizde, yukar\u0131daki s\u00fcreci izlemezseniz, &#8220;Yeni kullan\u0131c\u0131 kayd\u0131 yapan m\u00fc\u015fterilerle olan ili\u015fkide yeni h\u00fck\u00fcm ge\u00e7erli olurken, zaten kay\u0131tl\u0131 olan m\u00fc\u015fterilerle olan ili\u015fkide ge\u00e7erli olmayacak&#8221; gibi bir durum ortaya \u00e7\u0131kar.<\/p>\n\n\n\n<p>Eski Medeni Kanun, bu konuda, hangi ko\u015fullar\u0131n kar\u015f\u0131lanmas\u0131 durumunda bu t\u00fcr bir versiyon g\u00fcncellemesinin ge\u00e7erli olaca\u011f\u0131 konusunda her zaman net de\u011fildi, ancak de\u011fi\u015ftirilmi\u015f Medeni Kanun, bu konuda da h\u00fck\u00fcmler getiriyor. De\u011fi\u015ftirilmi\u015f Medeni Kanuna uygun kullan\u0131m \u015fartlar\u0131n\u0131 d\u00fczg\u00fcn bir \u015fekilde olu\u015fturmak ve uygun \u015fekilde uygulamak \u00f6nemli hale gelmi\u015ftir.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/civil-code-revision-cloud-service\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/civil-code-revision-cloud-service[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Duzenli_Abonelik_ve_Ilk_Alim_Indirimi_Hakkinda_Dikkat_Edilmesi_Gerekenler\"><\/span>D\u00fczenli Abonelik ve \u0130lk Al\u0131m \u0130ndirimi Hakk\u0131nda Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Her ne kadar genel bir durum olmasa da, abonelik tabanl\u0131 d\u00fczenli sat\u0131n alma i\u015flerinde, ilk al\u0131m indirimi uyguland\u0131\u011f\u0131nda, \u00f6zg\u00fcn hukuki sorunlar ortaya \u00e7\u0131kabilir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/d2c-points-lawyer-request-1.jpg\" alt=\"\" class=\"wp-image-33754\" \/><\/figure>\n\n\n\n<p>D2C&#8217;de, reklam giderleri gibi maliyetlerle kullan\u0131c\u0131lar\u0131 \u00e7ekmek ve bu kullan\u0131c\u0131lar\u0131n LTV (Life Time Value &#8211; Ya\u015fam Boyu De\u011fer) &#8216;sini art\u0131rmak i\u00e7in abonelik tabanl\u0131 d\u00fczenli sat\u0131n alma sistemini uygulamak yayg\u0131nd\u0131r. Bu ba\u011flamda, ilk sat\u0131n alman\u0131n zorlu\u011funu azaltmak i\u00e7in, ilk al\u0131m indirimleri sa\u011flanmas\u0131 s\u0131k\u00e7a rastlanan bir durumdur. Ancak, bu ilk al\u0131m indirimi, \u00f6zellikle &#8216;Sat\u0131\u015f Ko\u015fullar\u0131n\u0131n G\u00f6sterimi&#8217; konusunda Japon \u00d6zel Ticaret Hukuku&#8217;nda belirli d\u00fczenlemeler bulunmaktad\u0131r. Bu t\u00fcr yasal d\u00fczenlemelere uygun iptal ko\u015fullar\u0131, iade politikalar\u0131n\u0131n belirginle\u015ftirilmesi ve site d\u00fczenlemeleri gibi hususlara dikkat edilmezse, yasad\u0131\u015f\u0131 olarak kabul edilme riski bulunmaktad\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-lawyer-first-discount[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_ve_Tanitim_Ifadeleri_Hakkindaki_Yasal_Duzenlemeler\"><\/span>Reklam ve Tan\u0131t\u0131m \u0130fadeleri Hakk\u0131ndaki Yasal D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"D2C_Sirketlerinin_Influencer%E2%80%99larin_Yasal_Ihlalleri_Nedeniyle_Tehlike_Altinda_Olmasi\"><\/span>D2C \u015eirketlerinin \u0130nfluencer&#8217;lar\u0131n Yasal \u0130hlalleri Nedeniyle Tehlike Alt\u0131nda Olmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Son olarak, D2C i\u015fletmelerinin faaliyetlerini s\u00fcrd\u00fcr\u00fcrken en \u00f6nemli nokta, reklam d\u00fczenlemeleri ile olan ili\u015fkileridir.<\/p>\n\n\n\n<p>Bu d\u00fczenlemelerin \u00f6nemli olmas\u0131n\u0131n nedeni:<\/p>\n\n\n\n<ul>\n<li>D2C \u015firketlerinin kendi reklam faaliyetlerini, \u00f6rne\u011fin kendi LP&#8217;leri veya SNS hesaplar\u0131n\u0131 kullanarak y\u00fcr\u00fctmesi durumunda<\/li>\n\n\n\n<li>D2C \u015firketlerinin reklam ajanslar\u0131 arac\u0131l\u0131\u011f\u0131yla influencer&#8217;lara reklam yapt\u0131rmas\u0131 durumunda<\/li>\n<\/ul>\n\n\n\n<p>Her iki durumda da, D2C \u015firketlerinin sorumluluk ta\u015f\u0131yabilece\u011fi durumlard\u0131r. Ger\u00e7ekten de, Reiwa 2 y\u0131l\u0131nda (2020), sa\u011fl\u0131k \u00fcr\u00fcnleri hakk\u0131nda deneyim tabanl\u0131 makale reklamlar\u0131n\u0131n yay\u0131nlanmas\u0131, Japon \u0130la\u00e7 Hukuku&#8217;na (Japanese Pharmaceutical Affairs Law) ayk\u0131r\u0131 olarak kabul edildi ve sadece reklam verenler ve reklam ajanslar\u0131 de\u011fil, D2C \u015firketlerine de cezai i\u015flem uyguland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/07\/ss-1.png\" alt=\"\" class=\"wp-image-33836\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/netshop.impress.co.jp\/node\/8505\" target=\"_blank\" rel=\"noreferrer noopener\">Web reklamlar\u0131na y\u00f6nelik sorun bilincini d\u00fc\u015f\u00fcnd\u00fcren &#8216;Stella Herbal Case&#8217; | E-ticaret Gazetesi \u00d6zeti | E-ticaret Forumu[ja]<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Degisiklik_Yapilan_Ilac_Hukuku%E2%80%99na_Gore_Cezai_Islem_Sistemi\"><\/span>De\u011fi\u015fiklik Yap\u0131lan \u0130la\u00e7 Hukuku&#8217;na G\u00f6re Cezai \u0130\u015flem Sistemi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Daha da \u00f6nemlisi, \u0130la\u00e7 Hukuku&#8217;nun (Japanese Pharmaceutical Affairs Law) uygulama alan\u0131na giren \u00fcr\u00fcnler s\u00f6z konusu oldu\u011funda dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Reiwa 3 y\u0131l\u0131nda (2021) y\u00fcr\u00fcrl\u00fc\u011fe girecek olan de\u011fi\u015fiklik yap\u0131lan \u0130la\u00e7 Hukuku&#8217;na (Japanese Pharmaceutical Affairs Law) g\u00f6re, &#8220;Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131&#8221; gibi \u0130la\u00e7 Hukuku&#8217;na ayk\u0131r\u0131 hareket edildi\u011finde, ihlal edilen \u00fcr\u00fcn\u00fcn en fazla 3 y\u0131ll\u0131k toplam sat\u0131\u015f gelirinin %4.5&#8217;i kadar cezai i\u015flem uygulanacakt\u0131r. &#8220;En fazla 3 y\u0131l&#8221; ve &#8220;toplam sat\u0131\u015f geliri&#8221; ve &#8220;%4.5&#8221; oldu\u011fu i\u00e7in, \u00f6rne\u011fin y\u0131ll\u0131k 10 milyar yenlik bir \u00fcr\u00fcn\u00fcn durumunda, bu maksimum 1 milyar 350 milyon yen olacakt\u0131r. De\u011fi\u015fiklik \u00f6ncesi maksimum ceza 2 milyon yen oldu\u011fu i\u00e7in, bu \u00f6nemli bir yasal de\u011fi\u015fikliktir.<\/p>\n\n\n\n<p>Reklam d\u00fczenlemeleri aras\u0131nda:<\/p>\n\n\n\n<ul>\n<li>EC veya online al\u0131\u015fveri\u015f yap\u0131l\u0131rken her zaman uygulanan yasalar<\/li>\n\n\n\n<li>\u00dcr\u00fcn kategorisine g\u00f6re de\u011fi\u015fen yasal d\u00fczenlemeleri belirleyen yasalar, \u00f6rne\u011fin ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler, kozmetik ve sa\u011fl\u0131k g\u0131dalar\u0131, takviye edici g\u0131dalar, g\u0131da \u00fcr\u00fcnleri vb. ile ilgili<\/li>\n<\/ul>\n\n\n\n<p>bulunmaktad\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/supplement-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/supplement-advertisement[ja]<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yonergelerin_Hazirlanmasi_ve_Ornekleme_Kontrolu\"><\/span>Y\u00f6nergelerin Haz\u0131rlanmas\u0131 ve \u00d6rnekleme Kontrol\u00fc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>D2C \u015firketleri genellikle m\u00fc\u015fteri ihtiya\u00e7lar\u0131na uygun olarak, \u00f6rne\u011fin kendi LP&#8217;lerinin i\u00e7eri\u011fini, influencer&#8217;lar\u0131n g\u00f6nderi talimatlar\u0131n\u0131 vb. g\u00fcncelleyerek pazarlama faaliyetlerini y\u00fcr\u00fct\u00fcrler. Yukar\u0131da belirtilen s\u0131k\u0131 yasal d\u00fczenlemelere uygun olarak bu t\u00fcr faaliyetleri y\u00fcr\u00fctmek i\u00e7in:<\/p>\n\n\n\n<ol>\n<li>Sorumlu ki\u015filerin uygulayabilece\u011fi y\u00f6nergeleri haz\u0131rlamak ve d\u00fczenli olarak g\u00fcncellemek<\/li>\n\n\n\n<li>M\u00fcmk\u00fcn oldu\u011funca, yay\u0131nlanacak LP vb. hakk\u0131nda, yay\u0131n \u00f6ncesi hukuki kontrol yapmak<\/li>\n\n\n\n<li>Influencer&#8217;lar\u0131n g\u00f6nderi i\u00e7erikleri hakk\u0131nda da, en az\u0131ndan d\u00fczenli olarak \u00f6rnekleme kontrol\u00fc yapmak (ve bu t\u00fcr bir sistem olu\u015fturmak)<\/li>\n<\/ol>\n\n\n\n<p>\u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu \u015fekilde, D2C&#8217;nin &#8220;planlama, \u00fcretim ve sat\u0131\u015f\u0131 tutarl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirme&#8221; nedeniyle i\u015f avantajlar\u0131 vard\u0131r. Ancak, bunlar\u0131 tutarl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirmek i\u00e7in, her s\u00fcre\u00e7te uygun s\u00f6zle\u015fme ili\u015fkileri, kullan\u0131m ko\u015fullar\u0131, sat\u0131\u015f modeli olu\u015fturma, reklam operasyonlar\u0131 vb. gibi \u00e7e\u015fitli hukuki sorunlar\u0131n i\u015flenmesi de D2C \u015firketinin &#8220;tutarl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirmesi&#8221; gereken bir i\u015f modelidir.<\/p>\n\n\n\n<p>Her s\u00fcre\u00e7te destek sa\u011flamak i\u00e7in bu t\u00fcr bir i\u015fte bilgi ve deneyime sahip avukatlara ba\u015fvurmak,<\/p>\n\n\n\n<ul>\n<li>Bilgi ve deneyime sahip olman\u0131n bir sonucu olarak, \u00f6rne\u011fin, s\u00f6zle\u015fme ili\u015fkilerinin i\u00e7eri\u011fini uygun bir \u015fekilde d\u00fczenleyebilir.<\/li>\n\n\n\n<li>Bilgi ve deneyime sahip olman\u0131n bir sonucu olarak, \u00f6rne\u011fin, reklamlar\u0131n hukuki kontrol\u00fcn\u00fc h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebilir ve D2C i\u015finin h\u0131z\u0131n\u0131 kaybetmez.<\/li>\n<\/ul>\n\n\n\n<p>\u0130\u00e7erik ve h\u0131z a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00e7e\u015fitli s\u00f6zle\u015fmelerin olu\u015fturulmas\u0131 ve g\u00f6zden ge\u00e7irilmesi gibi i\u015flemlerden, reklamlara y\u00f6nelik \u00f6rnekleme kontrol\u00fcn\u00fcn t\u00fcm s\u00fcre\u00e7lerini (ana setin olu\u015fturulmas\u0131, rastgele \u00e7ekim, hukuki kontrol, rapor teslimi vb.) tek bir durakta ger\u00e7ekle\u015ftiren hizmetlere kadar, D2C \u015firketlerine y\u00f6nelik \u00e7e\u015fitli destekler sunmaktad\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/operationofmedia[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u0131da takviyeleri, sa\u011fl\u0131k \u00fcr\u00fcnleri, kozmetikler gibi \u00fcr\u00fcnlerle ilgili olarak, i\u015fletmelerin ve projelerin \u00fcretim ve sat\u0131\u015f\u0131n\u0131 birle\u015ftiren D2C (Do\u011frudan T\u00fcketiciye) modeli, geli\u015ftiricinin t\u00fcketici taleple [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":64505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61674"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61674"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61674\/revisions"}],"predecessor-version":[{"id":64506,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61674\/revisions\/64506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/64505"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}