{"id":61703,"date":"2023-12-04T11:22:57","date_gmt":"2023-12-04T02:22:57","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61703"},"modified":"2024-03-16T15:49:51","modified_gmt":"2024-03-16T06:49:51","slug":"franchise-contract-point","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point","title":{"rendered":"Y\u00f6neticilerin Bilmesi Gereken Franchise S\u00f6zle\u015fmesi Noktalar\u0131"},"content":{"rendered":"\n<p>Franchise denildi\u011finde, genellikle b\u00fcy\u00fck \u00f6l\u00e7ekli marketler ve restoranlar akla gelir, ancak franchise sistemi her t\u00fcrl\u00fc sekt\u00f6rde kullan\u0131labilir bir yap\u0131d\u0131r. Franchise merkezi i\u00e7in, kendi i\u015fini geni\u015fletmekten daha h\u0131zl\u0131 ve d\u00fc\u015f\u00fck maliyetli bir \u015fekilde ulusal \u00e7apta geni\u015fleme imkan\u0131 sunar. Bu nedenle, sekt\u00f6r ne olursa olsun, franchise kullanmay\u0131 d\u00fc\u015f\u00fcnme f\u0131rsat\u0131 olabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/p>\n\n\n\n<p>Bu ba\u011flamda, franchise s\u00f6zle\u015fmesinin ne oldu\u011funu ve franchise s\u00f6zle\u015fmesinin kontrol noktalar\u0131n\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Franchise_Sozlesmesi_Nedir\" title=\"Franchise S\u00f6zle\u015fmesi Nedir?\">Franchise S\u00f6zle\u015fmesi Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Franchise_Sozlesmesinin_Hukuki_Niteligi\" title=\"Franchise S\u00f6zle\u015fmesinin Hukuki Niteli\u011fi\">Franchise S\u00f6zle\u015fmesinin Hukuki Niteli\u011fi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Franchise%E2%80%99nin_Avantajlari_ve_Dezavantajlari\" title=\"Franchise&#8217;nin Avantajlar\u0131 ve Dezavantajlar\u0131\">Franchise&#8217;nin Avantajlar\u0131 ve Dezavantajlar\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Franchise_Sozlesmesinin_Yasal_Aciklama_Belgesi\" title=\"Franchise S\u00f6zle\u015fmesinin Yasal A\u00e7\u0131klama Belgesi\">Franchise S\u00f6zle\u015fmesinin Yasal A\u00e7\u0131klama Belgesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Franchise_Sozlesmesinin_Kontrol_Noktalari\" title=\"Franchise S\u00f6zle\u015fmesinin Kontrol Noktalar\u0131\">Franchise S\u00f6zle\u015fmesinin Kontrol Noktalar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Marka_ve_Bilgi_Birikimi_Kullanim_Lisansi_Hakkindaki_Maddeler\" title=\"Marka ve Bilgi Birikimi Kullan\u0131m Lisans\u0131 Hakk\u0131ndaki Maddeler\">Marka ve Bilgi Birikimi Kullan\u0131m Lisans\u0131 Hakk\u0131ndaki Maddeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Bagli_Magazalara_Yonlendirme_Ile_Ilgili_Madde\" title=\"Ba\u011fl\u0131 Ma\u011fazalara Y\u00f6nlendirme \u0130le \u0130lgili Madde\">Ba\u011fl\u0131 Ma\u011fazalara Y\u00f6nlendirme \u0130le \u0130lgili Madde<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Rekabetten_Kacinma_Yukumlulugune_Iliskin_Madde\" title=\" Rekabetten Ka\u00e7\u0131nma Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne \u0130li\u015fkin Madde \"> Rekabetten Ka\u00e7\u0131nma Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne \u0130li\u015fkin Madde <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Royalty_Hakkinda_Maddeler\" title=\"Royalty Hakk\u0131nda Maddeler\">Royalty Hakk\u0131nda Maddeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Zarar_Tazminati_Hakkindaki_Maddeler\" title=\"Zarar Tazminat\u0131 Hakk\u0131ndaki Maddeler\">Zarar Tazminat\u0131 Hakk\u0131ndaki Maddeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/franchise-contract-point\/#Bizim_Buro_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\" title=\"Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz\">Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Franchise_Sozlesmesi_Nedir\"><\/span>Franchise S\u00f6zle\u015fmesi Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Franchise_Sozlesmesinin_Hukuki_Niteligi\"><\/span>Franchise S\u00f6zle\u015fmesinin Hukuki Niteli\u011fi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Franchise s\u00f6zle\u015fmesi, franchise merkezinin sahip oldu\u011fu ticari marka, marka, i\u015fletme bilgisi vb. \u015feyleri bayiye kullanma izni verdi\u011fi ve kar\u015f\u0131l\u0131\u011f\u0131nda bayinin her ay franchise merkezine royalty ad\u0131 verilen bir miktar para \u00f6dedi\u011fi bir s\u00f6zle\u015fme t\u00fcr\u00fcd\u00fcr.<\/p>\n\n\n\n<p>Franchise s\u00f6zle\u015fmesi, sivil hukukta belirlenen tipik s\u00f6zle\u015fmelere uymayan ad\u0131 konulmam\u0131\u015f bir s\u00f6zle\u015fme olarak kabul edilir. Franchise s\u00f6zle\u015fmesinin hukuki niteli\u011fi, franchise merkezinin bayiye ticari marka ve i\u015fletme bilgisi kullanma izni vermesi nedeniyle kiralama unsurlar\u0131 i\u00e7erir.<\/p>\n\n\n\n<p>Ek olarak, bayinin franchise merkezi taraf\u0131ndan belirlenen \u00fcr\u00fcn veya hizmetleri satma zorunlulu\u011fu ve franchise merkezinin bayiye i\u015fletme ile ilgili gerekli y\u00f6nlendirmeleri ve yard\u0131m\u0131 sa\u011flama zorunlulu\u011fu nedeniyle, s\u00f6zle\u015fme ayn\u0131 zamanda bir t\u00fcr vek\u00e2let s\u00f6zle\u015fmesi unsurlar\u0131 da ta\u015f\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Franchise%E2%80%99nin_Avantajlari_ve_Dezavantajlari\"><\/span>Franchise&#8217;nin Avantajlar\u0131 ve Dezavantajlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B\u00fcy\u00fck marketler ve fast food restoranlar\u0131 aktif olarak franchise sistemini kullan\u0131yorlar, ancak teorik olarak herhangi bir sekt\u00f6rde franchise kullan\u0131labilir. Ger\u00e7ekten de, dershaneler, masaj salonlar\u0131, \u00f6zel di\u015f klinikleri gibi \u00e7e\u015fitli sekt\u00f6rlerde franchise kullan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Franchise, merkezin do\u011frudan ma\u011faza a\u00e7mak yerine, ba\u015fka bir i\u015fletme olan bayinin sermayesi ve sorumlulu\u011fu ile ma\u011faza a\u00e7mas\u0131n\u0131 sa\u011flar. Franchise merkezi i\u00e7in, ba\u015fkalar\u0131n\u0131n sermayesi ile h\u0131zl\u0131 bir \u015fekilde \u00e7ok say\u0131da ma\u011faza a\u00e7man\u0131n avantaj\u0131 vard\u0131r. Di\u011fer yandan, bayi i\u00e7in, franchise merkezinin olu\u015fturdu\u011fu marka de\u011ferini kullanabilme ve bu sayede i\u015fe s\u0131f\u0131rdan ba\u015flamaktan daha d\u00fc\u015f\u00fck riskle i\u015f geli\u015ftirebilme avantaj\u0131 vard\u0131r.<\/p>\n\n\n\n<p>\u00d6te yandan, franchise&#8217;nin dezavantajlar\u0131 da vard\u0131r. Franchise merkezi i\u00e7in, bayinin rekabet\u00e7i eylemler ger\u00e7ekle\u015ftirmesi veya merkeze kar\u015f\u0131 d\u00fc\u015fmanca davranmas\u0131 durumunda, franchise zincirinin marka de\u011feri zarar g\u00f6rebilir. Bu riski azaltmak i\u00e7in, franchise s\u00f6zle\u015fmesinde rekabet etmeme h\u00fck\u00fcmleri ve franchise zincirine genel olarak zarar verebilecek eylemleri bayinin ger\u00e7ekle\u015ftirmemesi gerekti\u011fi belirtilmelidir.<\/p>\n\n\n\n<p>Franchise bayisi i\u00e7in, franchise merkezinin s\u00f6zle\u015fme \u00f6ncesi sundu\u011fu sat\u0131\u015f tahminleri ve ger\u00e7ek performans tamamen farkl\u0131 olabilir. Ayr\u0131ca, bilinmeyen bir franchise&#8217;ye kat\u0131lmak durumunda, franchise&#8217;nin kendisinin ba\u015flang\u0131\u00e7ta \u00fcyelik \u00fccretini doland\u0131rma amac\u0131yla bir aldatmaca olabilece\u011fi durumlar\u0131 da olabilir. Bu nedenle, bayi olarak, s\u00f6zle\u015fme inceleme a\u015famas\u0131nda dikkatlice \u00fcyelik karar\u0131n\u0131z\u0131 g\u00f6zden ge\u00e7irmeniz gerekmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Franchise_Sozlesmesinin_Yasal_Aciklama_Belgesi\"><\/span>Franchise S\u00f6zle\u015fmesinin Yasal A\u00e7\u0131klama Belgesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Franchise merkezi, bayiden \u00fcyelik niyeti al\u0131nd\u0131\u011f\u0131nda, s\u00f6zle\u015fme imzalanmadan \u00f6nce yasal a\u00e7\u0131klama belgesini sunmal\u0131 ve bayiye a\u00e7\u0131klama yapmal\u0131d\u0131r. Bu, Japon K\u00fc\u00e7\u00fck ve Orta \u00d6l\u00e7ekli Perakende Ticaretin Te\u015fviki Yasas\u0131 (Japanese Small and Medium Retail Trade Promotion Law) ile zorunlu k\u0131l\u0131nm\u0131\u015ft\u0131r. Ancak, yasal a\u00e7\u0131klama belgesinin sunulmas\u0131 ve a\u00e7\u0131klanmas\u0131 yaln\u0131zca perakende ve yiyecek-i\u00e7ecek sekt\u00f6r\u00fcndeki franchise&#8217;ler i\u00e7in zorunludur.<\/p>\n\n\n\n<p>Yine de, Rekabet Yasas\u0131 (Japanese Antimonopoly Law) ile ilgili y\u00f6nergelerde, perakende ve yiyecek-i\u00e7ecek sekt\u00f6rleri d\u0131\u015f\u0131ndaki hizmet sekt\u00f6r\u00fcndeki franchise&#8217;lerde de, yasal a\u00e7\u0131klama belgesi ile s\u00f6zle\u015fme \u00f6zeti a\u00e7\u0131klamas\u0131n\u0131n yap\u0131lmas\u0131 \u00f6nerilmektedir. Bu nedenle, bir\u00e7ok franchise merkezi, sekt\u00f6r ayr\u0131m\u0131 yapmaks\u0131z\u0131n yasal a\u00e7\u0131klama belgesini sunar ve bayiye a\u00e7\u0131klama yapar. Bu, pratikte genel bir uygulamad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Franchise_Sozlesmesinin_Kontrol_Noktalari\"><\/span>Franchise S\u00f6zle\u015fmesinin Kontrol Noktalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-1.jpg\" alt=\"\" class=\"wp-image-12732\" \/><\/figure>\n\n\n\n<p>A\u015fa\u011f\u0131da, franchise s\u00f6zle\u015fmesindeki tipik maddeler hakk\u0131nda a\u00e7\u0131klama yapaca\u011f\u0131z. Madde \u00f6rneklerinde &#8216;A&#8217; bayi, &#8216;B&#8217; ise franchise merkezini ifade eder. Ayr\u0131ca, &#8216;C&#8217; bayinin bir t\u00fczel ki\u015filik olmas\u0131 durumunda temsilcisini ifade eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_ve_Bilgi_Birikimi_Kullanim_Lisansi_Hakkindaki_Maddeler\"><\/span>Marka ve Bilgi Birikimi Kullan\u0131m Lisans\u0131 Hakk\u0131ndaki Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B Taraf\u0131, i\u015flem tarihinden itibaren, A Taraf\u0131na, B Taraf\u0131n\u0131n &#8216;\u25cf\u25cf\u25cf\u25cf&#8217; ad\u0131n\u0131 kullanarak y\u00fcr\u00fctt\u00fc\u011f\u00fc i\u015fletme (bundan sonra &#8216;ilgili i\u015fletme&#8217; olarak an\u0131lacakt\u0131r.) ile ilgili olarak, a\u015fa\u011f\u0131daki maddelerin kullan\u0131m\u0131n\u0131 lisanslar.<br>(1) \u0130\u015fletme ad\u0131 veya marka (hizmet markas\u0131 dahil.)<br>(2) Ticari s\u0131rlar veya bilgi birikimi<\/p>\n\n\n\n<p>Marka ve bilgi birikimi kullan\u0131m lisans\u0131, franchise s\u00f6zle\u015fmesinin temelini olu\u015fturur. Bu nedenle, lisans\u0131n neye uygulanaca\u011f\u0131n\u0131 belirlemek \u00f6nemlidir.<\/p>\n\n\n\n<p>Franchisee olarak, hizmet markas\u0131 dahil olmak \u00fczere markalar hakk\u0131nda, ilgili markan\u0131n patent ofisinde marka olarak kay\u0131tl\u0131 olup olmad\u0131\u011f\u0131n\u0131, kay\u0131t numaras\u0131 vb. \u00fczerinden yeterince ara\u015ft\u0131rmak gereklidir. \u00c7\u00fcnk\u00fc, marka kayd\u0131 yap\u0131lmam\u0131\u015fsa, di\u011fer i\u015fletmelerin markay\u0131 izinsiz kullanma riski vard\u0131r. Marka hakk\u0131 ihlali hakk\u0131nda, a\u015fa\u011f\u0131daki makalede detayl\u0131 bir \u015fekilde a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement[ja]<\/a><\/p>\n\n\n\n<p>Ayr\u0131ca, franchise merkezinden sa\u011flanan ticari s\u0131rlar ve bilgi birikimi hakk\u0131nda da kapsam genellikle belirsiz olabilir, bu nedenle s\u00f6zle\u015fme \u00f6ncesi yeterince anla\u015fma sa\u011flamak \u00f6nemlidir. Sa\u011flanan bilgi birikiminin kapsam\u0131 belirsiz oldu\u011funda, franchise merkezi olarak, franchisee&#8217;den al\u0131nan royalty \u00f6demelerine kar\u015f\u0131l\u0131k gelen y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc yerine getirmedi\u011fi gerek\u00e7esiyle \u015fikayetler olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bagli_Magazalara_Yonlendirme_Ile_Ilgili_Madde\"><\/span>Ba\u011fl\u0131 Ma\u011fazalara Y\u00f6nlendirme \u0130le \u0130lgili Madde<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-3.jpg\" alt=\"\" class=\"wp-image-12734\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B taraf\u0131, A&#8217;ya, i\u015fbu i\u015fle ilgili bilgi birikimini, ekte belirtildi\u011fi \u015fekilde y\u00f6nlendirerek, bu bilgi birikimini edinmesini sa\u011flar ve uygulama tarihinden itibaren, i\u015fin t\u00fcm y\u00f6nleri \u00fczerinde, uygun y\u00f6nlendirmeyi s\u00fcrd\u00fcr\u00fcr ve A&#8217;n\u0131n geli\u015fimine katk\u0131da bulunur.<\/p>\n\n\n\n<p>Franchise s\u00f6zle\u015fmelerinde, genelde merkezin ba\u011fl\u0131 ma\u011fazalara s\u00fcrekli y\u00f6nlendirme yapmas\u0131 beklenir. Bu, yukar\u0131da a\u00e7\u0131klanan franchise merkezinin bilgi birikimini kullanma izni vermesinin etkinli\u011fini sa\u011flar ve \u00e7ok \u00f6nemli bir maddedir.<\/p>\n\n\n\n<p>Y\u00f6nlendirmenin i\u00e7eri\u011fi olarak, her ay d\u00fczenli olarak franchise merkezinin \u00e7al\u0131\u015fanlar\u0131n\u0131n (superviz\u00f6rlerin) ba\u011fl\u0131 ma\u011fazalar\u0131 ziyaret etmesi gibi durumlar olabilir. Spesifik y\u00f6nlendirme i\u00e7eri\u011fi hakk\u0131nda, ba\u011fl\u0131 ma\u011faza ile sorun ya\u015fanabilecek durumlar oldu\u011fundan, s\u00f6zle\u015fmenin ekinde veya benzeri bir yerde a\u00e7\u0131k\u00e7a belirlemek \u00f6nerilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rekabetten_Kacinma_Yukumlulugune_Iliskin_Madde\"><\/span> Rekabetten Ka\u00e7\u0131nma Y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcne \u0130li\u015fkin Madde <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">B taraf\u0131, uygulama tarihinden itibaren, bu s\u00f6zle\u015fme ge\u00e7erli oldu\u011fu s\u00fcrece ve A taraf\u0131n\u0131n yaz\u0131l\u0131 onay\u0131 olmad\u0131k\u00e7a, bu i\u015f veya bu i\u015fe benzer i\u015fleri (bu i\u015f ve pazar rekabeti olan i\u015fleri kastediyoruz.) do\u011frudan veya A d\u0131\u015f\u0131ndaki \u00fc\u00e7\u00fcnc\u00fc taraflar arac\u0131l\u0131\u011f\u0131yla dolayl\u0131 olarak ger\u00e7ekle\u015ftirmeyecektir.<\/p>\n\n\n\n<p>Rekabetten ka\u00e7\u0131nma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc, franchise s\u00f6zle\u015fmesi s\u00fcresi boyunca ve s\u00f6zle\u015fme sonras\u0131 olmak \u00fczere iki t\u00fcrl\u00fcd\u00fcr. Madde \u00f6rne\u011fi, s\u00f6zle\u015fme s\u00fcresi boyunca olanlar\u0131 kapsar.<\/p>\n\n\n\n<p>Rekabetten ka\u00e7\u0131nma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fcn belirlenmesinin amac\u0131, sadece ticari b\u00f6lgenin korunmas\u0131 de\u011fil, ayn\u0131 zamanda franchise merkezinin sa\u011flad\u0131\u011f\u0131 bilgi ve di\u011fer ticari s\u0131rlar\u0131n korunmas\u0131d\u0131r. Ticari s\u0131rlar, hatta bir franchisee taraf\u0131ndan haks\u0131z kullan\u0131lsa bile, kan\u0131tlaman\u0131n zor oldu\u011fu bir sorun oldu\u011fu i\u00e7in mahkemede tazminat talep etmek zordur.<\/p>\n\n\n\n<p>Bu nedenle, ticari s\u0131rlar\u0131n kullan\u0131ld\u0131\u011f\u0131 rekabet eylemlerini yasaklayarak, dolayl\u0131 olarak ticari s\u0131rlar\u0131n korunmas\u0131n\u0131 da ger\u00e7ekle\u015ftirmeye \u00e7al\u0131\u015fabiliriz. Ayr\u0131ca, gizlilik s\u00f6zle\u015fmesi hakk\u0131nda a\u015fa\u011f\u0131daki makalede ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/checkpoints-nondisclosure-agreement[ja]<\/a><\/p>\n\n\n\n<p>Not: S\u00f6zle\u015fme s\u00fcresi boyunca rekabetten ka\u00e7\u0131nma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc genellikle co\u011frafi s\u0131n\u0131rlamalar olmadan belirlenir, ancak s\u00f6zle\u015fme s\u00fcresi sonras\u0131 rekabetten ka\u00e7\u0131nma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc belirlenirken, co\u011frafi s\u0131n\u0131rlamalar veya s\u00fcre s\u0131n\u0131rlamalar\u0131 olmamas\u0131 durumunda, franchisee&#8217;nin i\u015f \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fc a\u015f\u0131r\u0131 derecede k\u0131s\u0131tlar ve ge\u00e7ersiz say\u0131labilir, bu nedenle dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Royalty_Hakkinda_Maddeler\"><\/span>Royalty Hakk\u0131nda Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">A, B&#8217;ye kar\u015f\u0131, royalty olarak, \u25cf\u25cf\u25cf\u25cf (bundan sonra &#8216;Royalty Hedefi\u25cf\u25cf&#8217; olarak an\u0131lacakt\u0131r.) ile ilgili olarak, a\u015fa\u011f\u0131daki her bir maddenin A&#8217;n\u0131n ayl\u0131k sat\u0131\u015flar\u0131 \u00fczerinden %20&#8217;lik bir miktar\u0131, gelecek ay\u0131n sonuna kadar \u00f6demeyi taahh\u00fct eder.<br>(1) Royalty Hedefi\u25cf\u25cf&#8217;n\u0131n \u25cf\u25cf \u00fccreti<br>(2) Royalty Hedefi\u25cf\u25cf&#8217;n\u0131n \u25cf\u25cf i\u00e7in \u00f6denen \u25cf\u25cf miktar\u0131<br>(3) Royalty Hedefi\u25cf\u25cf i\u00e7in gerekli olan \u25cf\u25cf&#8217;n\u0131n sat\u0131n alma maliyeti<\/p>\n\n\n\n<p>Royalty, genellikle franchise merkezinin ticari marka ve know-how gibi kullan\u0131m izinlerine kar\u015f\u0131l\u0131k gelen bir bedeldir ve her ay franchisee&#8217;nin merkeze \u00f6deme yapmas\u0131 gereken bir i\u00e7eriktir.<\/p>\n\n\n\n<p>Royalty&#8217;nin hesaplama y\u00f6ntemi, maddelerde \u00f6rneklendi\u011fi gibi sat\u0131\u015flara g\u00f6re belirli bir oran belirlenmesi veya sat\u0131\u015flardan ba\u011f\u0131ms\u0131z olarak her ay belirli bir miktar belirlenmesi \u015feklinde ikiye ayr\u0131l\u0131r. Royalty ile ilgili \u00f6nemli olan, hesaplama y\u00f6nteminin herhangi bir \u015f\u00fcpheye yer vermeyecek \u015fekilde a\u00e7\u0131k\u00e7a belirlenmi\u015f olmas\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Zarar_Tazminati_Hakkindaki_Maddeler\"><\/span>Zarar Tazminat\u0131 Hakk\u0131ndaki Maddeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2020\/06\/franchise-contract-point-2.jpg\" alt=\"\" class=\"wp-image-12733\" \/><\/figure>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">1. Taraflardan biri, di\u011fer taraf\u0131n bu s\u00f6zle\u015fmedeki y\u00fck\u00fcml\u00fcl\u00fcklerini ihlal etti\u011fi durumda, zarar tazminat\u0131 talep edebilir.<br>2. Bu s\u00f6zle\u015fmeye dayal\u0131 olarak, B veya C&#8217;nin y\u00fck\u00fcml\u00fcl\u00fck ihlali sonucu A&#8217;ya do\u011fan zarar, y\u00fck\u00fcml\u00fcl\u00fck ihlali zaman\u0131ndan itibaren bir ay \u00f6ncesine kadar ve y\u00fck\u00fcml\u00fcl\u00fck ihlalinin giderilene kadar ge\u00e7en s\u00fcre zarf\u0131ndaki royalty&#8217;nin alt\u0131nda olmayaca\u011f\u0131 varsay\u0131l\u0131r. Ayr\u0131ca, bu t\u00fcr bir zarar tazminat\u0131 \u00f6deme borcu i\u00e7in, C, bunu belirli bir miktar olan \u25cf\u25cf Yen i\u00e7inde m\u00fc\u015ftereken garanti eder.<\/p>\n\n\n\n<p>Taraflardan biri franchise s\u00f6zle\u015fmesini ihlal ederek zarara neden oldu\u011funda, zarar tazminat\u0131 talep edebilirsiniz. Franchise s\u00f6zle\u015fmelerinde zarar miktar\u0131n\u0131 kan\u0131tlaman\u0131n zor oldu\u011fu durumlar s\u0131k\u00e7a g\u00f6r\u00fcld\u00fc\u011f\u00fc i\u00e7in, ilk maddenin \u00f6rne\u011finde oldu\u011fu gibi zarar tazminat\u0131 miktar\u0131n\u0131n \u00f6nceden belirlenmesi (cezai \u015fart) \u00f6rne\u011fi dikkat \u00e7ekicidir.<\/p>\n\n\n\n<p>Zarar tazminat\u0131 miktar\u0131n\u0131 \u00f6nceden belirlerseniz, s\u00f6zle\u015fme ihlali var ve zarar tazminat\u0131 talep etmek istedi\u011finizde, sadece zarar\u0131n meydana geldi\u011fini kan\u0131tlaman\u0131z yeterli olacakt\u0131r ve genellikle zor olan zarar miktar\u0131n\u0131 kan\u0131tlama gereklili\u011fi ortadan kalkar. Ancak, zarar tazminat\u0131n\u0131n \u00f6nceden belirlenen miktar\u0131, normalde beklenen zarar miktar\u0131na k\u0131yasla a\u015f\u0131r\u0131 oldu\u011fu i\u00e7in mahkeme taraf\u0131ndan azalt\u0131ld\u0131\u011f\u0131 \u00f6rnekler de vard\u0131r, bu y\u00fczden miktar\u0131n belirlenmesi konusunda dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130kinci madde \u00f6rne\u011fi, m\u00fc\u015ftereken garanti hakk\u0131ndaki h\u00fck\u00fcmlerdir. Madde \u00f6rne\u011finde oldu\u011fu gibi, s\u00f6zle\u015fme ihlaline dayal\u0131 zarar tazminat\u0131 borcu hakk\u0131nda, s\u00f6zle\u015fme imzaland\u0131\u011f\u0131 s\u0131rada m\u00fc\u015ftereken garanti veren ki\u015finin \u00f6deme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc kesin olarak belirlenmi\u015f de\u011fildir. Bu t\u00fcr s\u00fcrekli i\u015flemlerden gelecekte belirsiz bor\u00e7lar\u0131n ortaya \u00e7\u0131kmas\u0131 i\u00e7in m\u00fc\u015ftereken garanti, k\u00f6k garanti s\u00f6zle\u015fmesi olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>2020 y\u0131l\u0131nda (Gregorian takvimine g\u00f6re) y\u00fcr\u00fcrl\u00fc\u011fe giren de\u011fi\u015fikliklerle birlikte, k\u00f6k garanti s\u00f6zle\u015fmesi hakk\u0131nda d\u00fczenlemeler yap\u0131lm\u0131\u015f ve s\u00f6zle\u015fme imzaland\u0131\u011f\u0131 s\u0131rada maksimum miktar\u0131n (sorumluluk limiti) a\u00e7\u0131k\u00e7a belirlenmesi gerekti\u011fi belirtilmi\u015ftir. Maksimum miktar\u0131n belirlenmedi\u011fi m\u00fc\u015ftereken garantiler bundan sonra ge\u00e7ersiz olacakt\u0131r. Dolay\u0131s\u0131yla, yukar\u0131daki madde \u00f6rne\u011finde oldu\u011fu gibi, franchise s\u00f6zle\u015fmesi i\u00e7inde maksimum miktar\u0131n belirtilmesi gerekti\u011fine dikkat etmek \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Franchise s\u00f6zle\u015fmeleri, i\u015finizi geni\u015fletmek i\u00e7in olduk\u00e7a kullan\u0131\u015fl\u0131 bir sistemdir. Ancak, Medeni Kanun gibi yasalarla belirlenen tipik s\u00f6zle\u015fmeler olmad\u0131\u011f\u0131 i\u00e7in, franchise s\u00f6zle\u015fmesinde hem merkez ofisin hem de franchise sahibinin hak ve y\u00fck\u00fcml\u00fcl\u00fcklerini ayr\u0131nt\u0131l\u0131 bir \u015fekilde belirlemek \u00f6nemlidir. Franchise s\u00f6zle\u015fmesini do\u011fru bir \u015fekilde olu\u015fturmak i\u00e7in, ilgili franchise i\u015fini derinden anlamak gereklidir. Bu nedenle, i\u015finizi detaylar\u0131yla bilen bir avukat gibi uzmanlara dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bizim_Buro_Tarafindan_Sozlesme_Hazirlama_ve_Inceleme_Hizmetlerimiz\"><\/span>Bizim B\u00fcro Taraf\u0131ndan S\u00f6zle\u015fme Haz\u0131rlama ve \u0130nceleme Hizmetlerimiz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolis Hukuk B\u00fcrosu olarak, IT, \u0130nternet ve \u0130\u015f D\u00fcnyas\u0131 konular\u0131nda uzman bir hukuk firmas\u0131 olarak, franchise s\u00f6zle\u015fmeleri de dahil olmak \u00fczere \u00e7e\u015fitli s\u00f6zle\u015fmelerin haz\u0131rlanmas\u0131 ve incelenmesi gibi hizmetleri, dan\u0131\u015fmanl\u0131k yapt\u0131\u011f\u0131m\u0131z \u015firketler ve m\u00fc\u015fteri \u015firketlerimize sunmaktay\u0131z.<\/p>\n\n\n\n<p>\u0130lgilenenler, l\u00fctfen a\u015fa\u011f\u0131daki detaylar\u0131 inceleyiniz.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/contractcreation\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/contractcreation[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Franchise denildi\u011finde, genellikle b\u00fcy\u00fck \u00f6l\u00e7ekli marketler ve restoranlar akla gelir, ancak franchise sistemi her t\u00fcrl\u00fc sekt\u00f6rde kullan\u0131labilir bir yap\u0131d\u0131r. Franchise merkezi i\u00e7in, kendi i\u015fini geni\u015fle [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63969,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[25,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61703"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61703"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61703\/revisions"}],"predecessor-version":[{"id":63970,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61703\/revisions\/63970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/63969"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}