{"id":61726,"date":"2023-12-04T11:22:58","date_gmt":"2023-12-04T02:22:58","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61726"},"modified":"2024-01-24T14:15:56","modified_gmt":"2024-01-24T05:15:56","slug":"effect-evidence-hair-growth-productsproducts","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts","title":{"rendered":"Temelsiz Etkilere Sahip \u00dcr\u00fcnlerin Sat\u0131\u015f\u0131n\u0131n Riskleri Nelerdir? Sa\u00e7 B\u00fcy\u00fctme \u00dcr\u00fcnleri \u00d6rne\u011fi \u00dczerinden Japon '\u00d6d\u00fcl G\u00f6sterim Yasas\u0131'n\u0131 A\u00e7\u0131kl\u0131yoruz"},"content":{"rendered":"\n<p>2021 y\u0131l\u0131 Eyl\u00fcl ay\u0131nda (Japon Takvimi), Japonya T\u00fcketici Ajans\u0131, &#8220;BUBKA ZERO&#8221; adl\u0131 sa\u00e7 b\u00fcy\u00fctme \u00fcr\u00fcn\u00fcn\u00fcn, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Haks\u0131z Hediye ve Yan\u0131lt\u0131c\u0131 G\u00f6sterim \u00d6nleme Yasas\u0131) ayk\u0131r\u0131 oldu\u011funu belirterek, sat\u0131\u015f \u015firketi T.S Corporation&#8217;a 17.47 milyon yen para cezas\u0131 \u00f6deme emri verdi.<\/p>\n\n\n\n<p>Bu makalede, &#8220;BUBKA ZERO&#8221; \u00f6rne\u011fi \u00fczerinden, etkili oldu\u011funu iddia ederek ancak rasyonel bir temeli olmayan \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131n risklerini a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#%E2%80%9CBUBKA_ZERO%E2%80%9D_Hakkinda_Bir_Dizi_Gelisme\" title=\"&#8220;BUBKA ZERO&#8221; Hakk\u0131nda Bir Dizi Geli\u015fme\">&#8220;BUBKA ZERO&#8221; Hakk\u0131nda Bir Dizi Geli\u015fme<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Sorunlu_Gosterimin_Ozeti\" title=\"Sorunlu G\u00f6sterimin \u00d6zeti\">Sorunlu G\u00f6sterimin \u00d6zeti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Tedbir_Emri\" title=\"Tedbir Emri\">Tedbir Emri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Para_Cezasi_Odeme_Emri\" title=\"Para Cezas\u0131 \u00d6deme Emri\">Para Cezas\u0131 \u00d6deme Emri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Odul_Gosterim_Yasasi_Nedir\" title=\"\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?\">\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Haksiz_Gosterim_Turleri\" title=\"Haks\u0131z G\u00f6sterim T\u00fcrleri\">Haks\u0131z G\u00f6sterim T\u00fcrleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Mukemmellik_Yanilgisi_Gosterimi_Yapanlarin_Cezalari\" title=\"M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Yapanlar\u0131n Cezalar\u0131\">M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Yapanlar\u0131n Cezalar\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Ozet\" title=\"\u00d6zet\">\u00d6zet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/effect-evidence-hair-growth-productsproducts\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CBUBKA_ZERO%E2%80%9D_Hakkinda_Bir_Dizi_Gelisme\"><\/span>&#8220;BUBKA ZERO&#8221; Hakk\u0131nda Bir Dizi Geli\u015fme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>&#8220;BUBKA ZERO&#8221; adl\u0131 sa\u00e7 b\u00fcy\u00fctme \u00fcr\u00fcn\u00fc, k\u0131sa s\u00fcrede etkili oldu\u011fu gibi bir reklamla sat\u0131lm\u0131\u015ft\u0131, ancak Japon T\u00fcketici Ajans\u0131, bu etkinin mant\u0131kl\u0131 bir temeli oldu\u011funu kabul edemedi ve tedbir emri ve para cezas\u0131 \u00f6deme emri verdi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sorunlu_Gosterimin_Ozeti\"><\/span>Sorunlu G\u00f6sterimin \u00d6zeti<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mant\u0131kl\u0131 bir temeli olmamas\u0131na ra\u011fmen, bir ortakl\u0131k sitesinde k\u0131sa s\u00fcrede etkili oldu\u011fu gibi bir g\u00f6sterim yap\u0131lmas\u0131, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re m\u00fckemmel bir yan\u0131lg\u0131 g\u00f6sterimi olarak kabul edildi. \u00d6zellikle, a\u015fa\u011f\u0131daki g\u00f6sterim sorun oldu.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>&#8220;\u00dcnl\u00fc bir \u00fcniversitenin fare deneyleriyle kan\u0131tlad\u0131\u011f\u0131&#8221; ve t\u0131p profesyonellerinin bile \u00f6nerdi\u011fi &#8220;y\u00fczde 90&#8217;\u0131 daha dolgun hale gelen sa\u00e7 b\u00fcy\u00fctme \u00fcr\u00fcn\u00fc&#8221; tehlikeli! Sa\u00e7lar\u0131n seyrek oldu\u011fu bir ba\u015f\u0131n resmi ve sa\u00e7lar\u0131n yo\u011fun oldu\u011fu bir ba\u015f\u0131n resmi, bir okla birle\u015ftirilmi\u015f bir resimle birlikte, &#8220;Sanki endi\u015feleniyormu\u015fum gibi, sadece 2 ay i\u00e7inde sa\u00e7lar\u0131m dolgunla\u015ft\u0131!!! Art\u0131k sa\u00e7 derim g\u00f6r\u00fcnm\u00fcyor, bu y\u00fczden berbere gitti\u011fimde bile &#8220;Sa\u00e7\u0131n\u0131z \u00e7ok fazla&#8221; diye s\u00f6yleniyor (g\u00fcl\u00fcms\u00fcyor) Sa\u00e7 d\u00f6k\u00fclmesinden nefret etti\u011fim \u015fampuan\u0131 bile sert\u00e7e y\u0131kayabilirim, sanki 20&#8217;li ya\u015flar\u0131ma geri d\u00f6nm\u00fc\u015f\u00fcm gibi.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><a href=\"https:\/\/www.caa.go.jp\/notice\/entry\/023295\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 Mart 2021 (Reiwa 3) tarihli Japon T\u00fcketici Ajans\u0131 Bas\u0131n B\u00fclteni &#8216;T.S Corporation&#8217;a Kar\u015f\u0131 Hediye G\u00f6sterim Yasas\u0131&#8217;na Dayal\u0131 Tedbir Emri Hakk\u0131nda&#8217; [ja]<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-1-e1635485133741.png\" alt=\"\" class=\"wp-image-38083\" \/><\/figure>\n\n\n\n<p>Bu t\u00fcr bir g\u00f6sterime &#8220;\u203bBu bir imajd\u0131r&#8221; ve &#8220;\u203bBu bir ki\u015fisel g\u00f6r\u00fc\u015ft\u00fcr&#8221; gibi ifadeler eklendi, ancak &#8220;Bu g\u00f6sterim, genel t\u00fcketicinin bu \u00fcr\u00fcn\u00fcn etkisi hakk\u0131nda yukar\u0131daki g\u00f6sterimden ald\u0131\u011f\u0131 alg\u0131y\u0131 \u00e7\u00fcr\u00fctmez&#8221; olarak kabul edildi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tedbir_Emri\"><\/span>Tedbir Emri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021 Mart ay\u0131nda, Japon T\u00fcketici Ajans\u0131, &#8220;BUBKA ZERO&#8221;nun sat\u0131\u015f \u015firketi olan T.S Corporation&#8217;a a\u015fa\u011f\u0131daki tedbir emrini verdi.<\/p>\n\n\n\n<ul>\n<li>G\u00f6sterimin ger\u00e7ek olan\u0131ndan \u00e7ok daha m\u00fckemmel oldu\u011funu g\u00f6steren ve Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olan bir \u015fey oldu\u011funu genel t\u00fcketicilere tamamen bilinir k\u0131lmak<\/li>\n\n\n\n<li>Yeniden olu\u015fmas\u0131n\u0131 \u00f6nlemek i\u00e7in \u00f6nlemler almak ve bunu y\u00f6neticilere tamamen bilinir k\u0131lmak<\/li>\n\n\n\n<li>Gelecekte, mant\u0131kl\u0131 bir temeli olmadan, bu sefer ihlal edildi\u011fi kabul edilen ayn\u0131 t\u00fcrde bir g\u00f6sterim yapmamak<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Para_Cezasi_Odeme_Emri\"><\/span>Para Cezas\u0131 \u00d6deme Emri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>2021 Eyl\u00fcl ay\u0131nda, T.S Corporation&#8217;a 17.47 milyon yen para cezas\u0131 \u00f6deme emri verildi. Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n 8. maddesinin 1. f\u0131kras\u0131n\u0131n provizyonunda, para cezas\u0131 \u00f6deme emrinden ka\u00e7\u0131nma h\u00fckm\u00fc bulunmaktad\u0131r. Bu ko\u015ful, &#8220;\u0130lgili i\u015fletmenin, ilgili para cezas\u0131 eylemiyle ilgili g\u00f6sterimin m\u00fckemmel bir yan\u0131lg\u0131 g\u00f6sterimi veya avantajl\u0131 bir yan\u0131lg\u0131 g\u00f6sterimi oldu\u011funu bilmeyen ve ayr\u0131ca, bilmedi\u011fi i\u00e7in uygun dikkati g\u00f6stermeyen ki\u015fi oldu\u011fu kabul edildi\u011finde veya miktar\u0131 1.5 milyon yenin alt\u0131nda oldu\u011funda&#8221; d\u0131r. Ancak, &#8220;T.S Corporation, mant\u0131kl\u0131 bir temel olu\u015fturan belgeleri tamamen kontrol etmeden, para cezas\u0131 eylemini ger\u00e7ekle\u015ftirdi&#8221; denildi ve bu provizyona uymad\u0131\u011f\u0131 kabul edildi.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-2.jpg\" alt=\"\" class=\"wp-image-38082\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Odul_Gosterim_Yasasi_Nedir\"><\/span>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131, <\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u00dcr\u00fcn ve hizmet i\u015flemleriyle ilgili haks\u0131z \u00f6d\u00fcl ve g\u00f6sterimlerle m\u00fc\u015fterilerin \u00e7ekilmesini \u00f6nlemek, genel t\u00fcketicilerin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imlerini engelleyebilecek eylemleri s\u0131n\u0131rlamak ve yasaklamak amac\u0131yla, genel t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131 korumak i\u00e7in d\u00fczenlenmi\u015ftir.<\/p>\n<cite> \u00d6d\u00fcl G\u00f6sterim Yasas\u0131 Madde 1 <\/cite><\/blockquote>\n\n\n\n<p>Bu yasa, haks\u0131z \u00f6d\u00fcl ve reklamlar nedeniyle genel t\u00fcketicilerin etkisiz \u00fcr\u00fcnler sat\u0131n alarak zarar g\u00f6rmemesi i\u00e7in haks\u0131z g\u00f6sterimlerin yasaklanmas\u0131 ve \u00f6d\u00fcl t\u00fcrlerinin s\u0131n\u0131rlanmas\u0131 ve yasaklanmas\u0131 h\u00fck\u00fcmlerini i\u00e7erir.<\/p>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;n\u0131n \u00e7ift fiyat g\u00f6sterimi hakk\u0131nda a\u015fa\u011f\u0131daki makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/display-double-law-point [ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Haksiz_Gosterim_Turleri\"><\/span>Haks\u0131z G\u00f6sterim T\u00fcrleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na g\u00f6re,<\/p>\n\n\n\n<ul>\n<li>M\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi<\/li>\n\n\n\n<li>Avantaj yan\u0131lg\u0131s\u0131 g\u00f6sterimi<\/li>\n\n\n\n<li>Di\u011fer t\u00fcketicilerin yan\u0131lg\u0131ya d\u00fc\u015febilece\u011fi g\u00f6sterimler<\/li>\n<\/ul>\n\n\n\n<p>olmak \u00fczere \u00fc\u00e7 t\u00fcr haks\u0131z g\u00f6sterim belirlenmi\u015ftir.<\/p>\n\n\n\n<p>Bu t\u00fcrlerden, yukar\u0131da belirtilen &#8220;BUBKA ZERO&#8221; \u00f6rne\u011fi gibi, etkisi olmamas\u0131na ra\u011fmen etkili oldu\u011fu gibi g\u00f6sterilerek sat\u0131\u015f yap\u0131lmas\u0131 &#8220;m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi&#8221; olarak kabul edilir.<\/p>\n\n\n\n<p>M\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi, &#8220;\u00fcr\u00fcn\/hizmet kalitesi, standartlar\u0131 ve di\u011fer i\u00e7erikler hakk\u0131nda haks\u0131z g\u00f6sterim&#8221; olup,<\/p>\n\n\n\n<ul>\n<li>Ger\u00e7ekte oldu\u011fundan \u00e7ok daha \u00fcst\u00fcn oldu\u011fu gibi g\u00f6sterim<\/li>\n\n\n\n<li>Ger\u00e7ekte \u00f6yle olmamas\u0131na ra\u011fmen, rakip \u015firketlerin \u00fcr\u00fcnlerinden \u00e7ok daha \u00fcst\u00fcn oldu\u011fu gibi g\u00f6sterim<\/li>\n<\/ul>\n\n\n\n<p>anlam\u0131na gelir.<\/p>\n\n\n\n<p>\u00d6zellikle,<\/p>\n\n\n\n<ul>\n<li>Mant\u0131kl\u0131 bir temeli olmamas\u0131na ra\u011fmen, &#8220;sadece s\u00fcr ve lekeler kaybolur!&#8221; \u015feklinde g\u00f6sterim<\/li>\n\n\n\n<li>Ger\u00e7ekte rakip i\u015fletmelerin de kulland\u0131\u011f\u0131 bir par\u00e7aya ra\u011fmen, &#8220;bu par\u00e7ay\u0131 sadece bizim bu \u00fcr\u00fcn\u00fcm\u00fcz kullan\u0131yor&#8221; \u015feklinde g\u00f6sterim<\/li>\n<\/ul>\n\n\n\n<p>gibi durumlar m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi olarak kabul edilir.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2021\/10\/effect-evidence-hair-growth-productsproducts-3.jpg\" alt=\"\" class=\"wp-image-38081\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mukemmellik_Yanilgisi_Gosterimi_Yapanlarin_Cezalari\"><\/span>M\u00fckemmellik Yan\u0131lg\u0131s\u0131 G\u00f6sterimi Yapanlar\u0131n Cezalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>G\u00f6sterim, m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi olarak kabul edilir ve \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011fu belirlenirse,<\/p>\n\n\n\n<ul>\n<li>Genel t\u00fcketicilere bu g\u00f6sterimin m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi oldu\u011funun tamamen bilinir hale getirilmesi<\/li>\n\n\n\n<li>Tekrarlama \u00f6nleme \u00f6nlemlerinin al\u0131nmas\u0131<\/li>\n\n\n\n<li>Gelecekte ayn\u0131 t\u00fcrdeki ihlallerin yap\u0131lmamas\u0131<\/li>\n<\/ul>\n\n\n\n<p>gibi tedbirler emredilir.<\/p>\n\n\n\n<p>Tedbir emrine ayk\u0131r\u0131 hareket edilmesi durumunda, 2 y\u0131la kadar hapis veya 3 milyon yen (yakla\u015f\u0131k 27.000 dolar) kadar para cezas\u0131 verilir. Ayr\u0131ca, t\u00fczel ki\u015filikler ve di\u011fer i\u015fletmelere 3 milyar yen (yakla\u015f\u0131k 27 milyon dolar) kadar para cezas\u0131 verilir ve t\u00fczel ki\u015fili\u011fin temsilcilerine 3 milyon yen kadar para cezas\u0131 verilebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, ceza \u00f6deme emri verilir. Cezan\u0131n miktar\u0131, ceza konusu d\u00f6nem (en fazla 3 y\u0131l) boyunca, haks\u0131z g\u00f6sterimde bulunan \u00fcr\u00fcn\/hizmetin sat\u0131\u015f miktar\u0131n\u0131n %3&#8217;\u00fcd\u00fcr. Bu sat\u0131\u015f miktar\u0131, genellikle, haks\u0131z g\u00f6sterimde bulunulan ve ceza konusu d\u00f6nemde sat\u0131lan \u00fcr\u00fcn veya hizmetlerin kar\u015f\u0131l\u0131\u011f\u0131n\u0131n toplam\u0131 \u015feklinde hesaplan\u0131r.<\/p>\n\n\n\n<p>Ceza \u00f6deme emri, yukar\u0131da belirtildi\u011fi gibi, a\u015fa\u011f\u0131daki durumlarda verilmez:<\/p>\n\n\n\n<ul>\n<li>Ceza konusu eylemi ger\u00e7ekle\u015ftirdi\u011fi s\u00fcre boyunca, belirgin bir \u015fekilde m\u00fckemmel veya avantajl\u0131 oldu\u011funu g\u00f6steren bir g\u00f6sterim oldu\u011funu bilmedi\u011fi ve bu durumu bilmemesi nedeniyle gerekli dikkati g\u00f6stermedi\u011fi kabul edilen ki\u015filer<\/li>\n\n\n\n<li>Hesaplanan miktar\u0131n 1.5 milyon yenin (yakla\u015f\u0131k 13.500 dolar) alt\u0131nda olmas\u0131<\/li>\n\n\n\n<li>\u0130ade \u00f6nlemlerinin uygulanmas\u0131 ve ceza miktar\u0131n\u0131n 10.000 yenin (yakla\u015f\u0131k 90 dolar) alt\u0131na d\u00fc\u015fmesi durumlar\u0131<\/li>\n<\/ul>\n\n\n\n<p>T\u00fcketici Ajans\u0131, m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi oldu\u011fundan \u015f\u00fcphelenilen durumlarda, g\u00f6sterimin mant\u0131kl\u0131 bir temele dayand\u0131\u011f\u0131n\u0131 g\u00f6steren belgelerin sunulmas\u0131n\u0131 talep edebilir. Ancak, belgelerin sunulmamas\u0131 veya belgelerin mant\u0131kl\u0131 bir temeli g\u00f6stermedi\u011fi kabul edilirse, bu g\u00f6sterim, tedbir emri ile ili\u015fkili olarak m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi olarak kabul edilir ve ceza \u00f6deme emri ile ili\u015fkili olarak m\u00fckemmellik yan\u0131lg\u0131s\u0131 g\u00f6sterimi olarak kabul edilir ve tedbir emri veya ceza \u00f6deme emri konusu olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet\"><\/span>\u00d6zet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reklamlarda, \u00fcr\u00fcn satmak istedi\u011fimiz i\u00e7in abart\u0131l\u0131 ifadeler kullanmay\u0131 tercih edebiliriz. Ancak, mant\u0131ksal bir temeli olmayan etkileri \u00f6ne s\u00fcrerek \u00fcr\u00fcn satmak, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Japon Premium Display Law) ayk\u0131r\u0131d\u0131r. Hediye G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 hareket edildi\u011finde, Japon T\u00fcketici Ajans\u0131&#8217;ndan (Japanese Consumer Agency) tedbir emri veya para cezas\u0131 \u00f6deme emri \u00e7\u0131kar\u0131labilir. Bu durum sadece \u015firketin itibar\u0131n\u0131 zedelemez, ayn\u0131 zamanda ekonomik kay\u0131plara da yol a\u00e7ar.<\/p>\n\n\n\n<p>Hangi g\u00f6sterimin haks\u0131z g\u00f6sterim oldu\u011funu belirlemek bazen zor olabilir. Bilmeden yasa d\u0131\u015f\u0131 bir duruma d\u00fc\u015fmemek i\u00e7in, reklam olu\u015ftururken reklamla ilgili yasalar konusunda bilgili bir avukata dan\u0131\u015fman\u0131z \u00f6nerilir.<\/p>\n\n\n\n<p>Bu makalede, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;n\u0131n m\u00fckemmel yan\u0131lt\u0131c\u0131 g\u00f6sterim hakk\u0131nda bilgi verdik. Ancak, \u00fcr\u00fcn t\u00fcr\u00fcne ba\u011fl\u0131 olarak, di\u011fer yasalar\u0131n d\u00fczenlemelerine tabi olabilirsiniz. Abart\u0131l\u0131 reklam \u00f6rnekleri ve cezalar\u0131 hakk\u0131nda, a\u015fa\u011f\u0131daki makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p><a href=\"https:\/\/monolith.law\/corporate\/hype-penalties\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/monolith.law\/corporate\/hype-penalties [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve internet hukuku olmak \u00fczere hukukun \u00e7e\u015fitli alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, yan\u0131lt\u0131c\u0131 reklamlar ve benzeri nedenlerle Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131) ayk\u0131r\u0131 durumlar b\u00fcy\u00fck bir sorun haline gelmi\u015ftir ve hukuki denetim ihtiyac\u0131 giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya planlanan i\u015fletmelerin hukuki risklerini analiz eder ve i\u015fletmeyi durdurmadan yasalara uygun hale getirmeye \u00e7al\u0131\u015f\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 y\u0131l\u0131 Eyl\u00fcl ay\u0131nda (Japon Takvimi), Japonya T\u00fcketici Ajans\u0131, &#8220;BUBKA ZERO&#8221; adl\u0131 sa\u00e7 b\u00fcy\u00fctme \u00fcr\u00fcn\u00fcn\u00fcn, Japon Hediye G\u00f6sterim Yasas\u0131&#8217;na (Haks\u0131z Hediye ve Yan\u0131lt\u0131c\u0131 G\u00f6sterim \u00d6nleme Y [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61726"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61726"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61726\/revisions"}],"predecessor-version":[{"id":62859,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61726\/revisions\/62859"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/62857"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}