{"id":61754,"date":"2023-12-04T11:22:59","date_gmt":"2023-12-04T02:22:59","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61754"},"modified":"2024-01-17T16:40:44","modified_gmt":"2024-01-17T07:40:44","slug":"pharmaceuticals-advertising-regulations","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations","title":{"rendered":"Japon \u0130la\u00e7 Makinesi Yasas\u0131'n\u0131n ('Yakuki-h\u014d', 1960) Reklam D\u00fczenlemeleri Nedir? Yasal \u0130fadelerle Reklam Olu\u015fturman\u0131n P\u00fcf Noktalar\u0131"},"content":{"rendered":"\n<p>Televizyon reklamlar\u0131, gazete ilanlar\u0131 ve son zamanlarda ak\u0131ll\u0131 telefon uygulamalar\u0131ndaki reklamlar arac\u0131l\u0131\u011f\u0131yla, ila\u00e7 ve t\u0131bbi cihaz gibi \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 s\u0131k s\u0131k g\u00f6rmekteyiz. Bu reklamlar, izleyicilerin sat\u0131n alma iste\u011fini art\u0131rmak i\u00e7in genellikle ila\u00e7lar\u0131n etkinli\u011fi ve faydalar\u0131n\u0131 \u00f6n plana \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n<p>Ancak, bu t\u00fcr reklamlar\u0131n i\u00e7eri\u011fi, Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na (\u85ac\u6a5f\u6cd5) ayk\u0131r\u0131 olabilecek \u015fekilde ifade edildi\u011finde, yasad\u0131\u015f\u0131 hale gelebilir.<\/p>\n\n\n\n<p>Bu makalede, Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;na g\u00f6re reklam d\u00fczenlemeleri ve Yasaya ayk\u0131r\u0131 olmayan reklam olu\u015fturma noktalar\u0131 hakk\u0131nda bilgi verilecektir.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ilac_ve_Tibbi_Cihaz_Yasasi_Eski_Ilac_Yasasi_Nedir\" title=\"\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Eski \u0130la\u00e7 Yasas\u0131) Nedir?\">\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Eski \u0130la\u00e7 Yasas\u0131) Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Reklamlar_Neden_Duzenleniyor\" title=\"Reklamlar Neden D\u00fczenleniyor?\">Reklamlar Neden D\u00fczenleniyor?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ilac_Makinesi_Yasasi%E2%80%99nin_Reklam_Duzenlemeleri_ve_Ifade_Standartlari\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri ve \u0130fade Standartlar\u0131\">\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri ve \u0130fade Standartlar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ornek_1_Kozmetik_Urunler\" title=\"\u00d6rnek 1: Kozmetik \u00dcr\u00fcnler\">\u00d6rnek 1: Kozmetik \u00dcr\u00fcnler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#%E2%80%9CIlacli_Kozmetik_Urunler%E2%80%9D_%E2%80%9CKozmetik_Urunler%E2%80%9D_Degil_mi\" title=\"&#8220;\u0130la\u00e7l\u0131 Kozmetik \u00dcr\u00fcnler&#8221; &#8220;Kozmetik \u00dcr\u00fcnler&#8221; De\u011fil mi?\">&#8220;\u0130la\u00e7l\u0131 Kozmetik \u00dcr\u00fcnler&#8221; &#8220;Kozmetik \u00dcr\u00fcnler&#8221; De\u011fil mi?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Kozmetik_Urunlerin_Reklamlarinda_Kabul_Edilen_Ifadeler\" title=\"Kozmetik \u00dcr\u00fcnlerin Reklamlar\u0131nda Kabul Edilen \u0130fadeler\">Kozmetik \u00dcr\u00fcnlerin Reklamlar\u0131nda Kabul Edilen \u0130fadeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ornek_2_Saglik_Gidalari\" title=\"\u00d6rnek 2: Sa\u011fl\u0131k G\u0131dalar\u0131\">\u00d6rnek 2: Sa\u011fl\u0131k G\u0131dalar\u0131<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#%E2%80%9CSaglik_Fonksiyonel_Gidalar%E2%80%9D_Nedir\" title=\"&#8220;Sa\u011fl\u0131k Fonksiyonel G\u0131dalar&#8221; Nedir?\">&#8220;Sa\u011fl\u0131k Fonksiyonel G\u0131dalar&#8221; Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ilac_Olarak_Kabul_Edilen_Ifadelerin_Ornekleri\" title=\"\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri\">\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ilac_Olmayan_Durumlar_Icin_Dikkat_Edilmesi_Gerekenler\" title=\"\u0130la\u00e7 Olmayan Durumlar \u0130\u00e7in Dikkat Edilmesi Gerekenler\">\u0130la\u00e7 Olmayan Durumlar \u0130\u00e7in Dikkat Edilmesi Gerekenler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Onay_veya_Sertifikasyon_Gerektiren_Ilaclar_vb_Durumlar\" title=\"Onay veya Sertifikasyon Gerektiren \u0130la\u00e7lar vb. Durumlar\">Onay veya Sertifikasyon Gerektiren \u0130la\u00e7lar vb. Durumlar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#%E2%80%9CKisisel_Gorusler%E2%80%9D_Ifade_Edilirken_Dikkatli_Olun\" title=\"&#8220;Ki\u015fisel G\u00f6r\u00fc\u015fler&#8221; \u0130fade Edilirken Dikkatli Olun\">&#8220;Ki\u015fisel G\u00f6r\u00fc\u015fler&#8221; \u0130fade Edilirken Dikkatli Olun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ilac_Makinesi_Yasasi_ve_Hediyelerin_Gosterimi_Yasasi\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131 ve Hediyelerin G\u00f6sterimi Yasas\u0131\">\u0130la\u00e7 Makinesi Yasas\u0131 ve Hediyelerin G\u00f6sterimi Yasas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Reklam_Duzenlemelerine_Aykiri_Olmayan_Ifadeler_Nasil_Yapilir\" title=\"Reklam D\u00fczenlemelerine Ayk\u0131r\u0131 Olmayan \u0130fadeler Nas\u0131l Yap\u0131l\u0131r\">Reklam D\u00fczenlemelerine Ayk\u0131r\u0131 Olmayan \u0130fadeler Nas\u0131l Yap\u0131l\u0131r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Ozet_Reklamlarin_Japon_Ilac_Hukuku%E2%80%99na_Japanese_Pharmaceutical_Affairs_Law_Aykiri_Olup_Olmadigini_Bir_Avukata_Danisin\" title=\"\u00d6zet: Reklamlar\u0131n Japon \u0130la\u00e7 Hukuku&#8217;na (Japanese Pharmaceutical Affairs Law) Ayk\u0131r\u0131 Olup Olmad\u0131\u011f\u0131n\u0131 Bir Avukata Dan\u0131\u015f\u0131n\">\u00d6zet: Reklamlar\u0131n Japon \u0130la\u00e7 Hukuku&#8217;na (Japanese Pharmaceutical Affairs Law) Ayk\u0131r\u0131 Olup Olmad\u0131\u011f\u0131n\u0131 Bir Avukata Dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-advertising-regulations\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_ve_Tibbi_Cihaz_Yasasi_Eski_Ilac_Yasasi_Nedir\"><\/span>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Eski \u0130la\u00e7 Yasas\u0131) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/09\/medical1-1024x684.jpg\" alt=\"\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 (Eski \u0130la\u00e7 Yasas\u0131)\" class=\"wp-image-51073\" style=\"width:735px\" \/><\/figure>\n\n\n\n<p>\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131, sa\u011fl\u0131k ve hijyenin iyile\u015ftirilmesi amac\u0131yla, ila\u00e7lar ve t\u0131bbi cihazlar gibi \u00fcr\u00fcnlerin kalitesini, etkinli\u011fini ve g\u00fcvenli\u011fini sa\u011flamak ve bu \u00fcr\u00fcnlerin kullan\u0131m\u0131 s\u0131ras\u0131nda zarar\u0131n meydana gelmemesi i\u00e7in ila\u00e7lar ve t\u0131bbi cihazlar gibi \u00fcr\u00fcnlerin \u00fcretimi, sat\u0131\u015f\u0131 ve reklamlar\u0131 ile ilgili d\u00fczenlemeleri belirleyen bir yasad\u0131r.<\/p>\n\n\n\n<p>Resmi ad\u0131 &#8220;\u0130la\u00e7lar, T\u0131bbi Cihazlar vb. \u00dcr\u00fcnlerin Kalitesi, Etkinli\u011fi ve G\u00fcvenli\u011finin Sa\u011flanmas\u0131 ile \u0130lgili Yasad\u0131r&#8221; ve 2013 y\u0131l\u0131nda (Heisei 25) yap\u0131lan de\u011fi\u015fiklikten \u00f6nce &#8220;\u0130la\u00e7 Yasas\u0131&#8221; olarak adland\u0131r\u0131l\u0131yordu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamlar_Neden_Duzenleniyor\"><\/span>Reklamlar Neden D\u00fczenleniyor?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7lar ve t\u0131bbi cihazlar gibi \u00fcr\u00fcnler sat\u0131l\u0131rken, al\u0131c\u0131ya reklam yap\u0131lmas\u0131 gerekmektedir. \u0130la\u00e7lar ve t\u0131bbi cihazlar gibi \u00fcr\u00fcnler, bireylerin sa\u011fl\u0131\u011f\u0131 gibi \u00f6nemli \u00e7\u0131karlar\u0131 etkileyen unsurlard\u0131r, bu nedenle reklamlarda yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131 bilgiler varsa, sa\u011fl\u0131k ve hijyen a\u00e7\u0131s\u0131ndan ciddi zararlar olabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, ila\u00e7 olarak onaylanmam\u0131\u015f \u00fcr\u00fcnler veya ila\u00e7 olmayan \u00fcr\u00fcnler hakk\u0131nda, ila\u00e7 gibi etkili oldu\u011funu belirten reklamlar\u0131n yap\u0131lmas\u0131 durumunda da sa\u011fl\u0131k ve hijyen a\u00e7\u0131s\u0131ndan zarar riski bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Bu nedenle, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131, yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 ila\u00e7 ve t\u0131bbi cihaz reklamlar\u0131n\u0131n yasaklanmas\u0131 (\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 Madde 66) ve onaylanmam\u0131\u015f ila\u00e7lar hakk\u0131nda genel reklam yasa\u011f\u0131 (\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 Madde 68) h\u00fck\u00fcmlerini belirlemi\u015ftir.<\/p>\n\n\n\n<p>Bu h\u00fck\u00fcmlere ayk\u0131r\u0131 hareket edilmesi durumunda, hapis cezas\u0131 veya para cezas\u0131 gibi yapt\u0131r\u0131mlar uygulanabilir ve ayr\u0131ca 2019 y\u0131l\u0131nda (Reiwa 1) yap\u0131lan de\u011fi\u015fiklikle yeni olarak uygulamaya konulan idari para cezas\u0131 \u00f6deme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc de bulunabilir. \u0130dari para cezas\u0131 sistemi hakk\u0131nda ayr\u0131nt\u0131l\u0131 bilgi i\u00e7in l\u00fctfen ilgili makaleye bak\u0131n\u0131z.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/?p=49827\" target=\"_blank\" rel=\"noreferrer noopener\">Reiwa 1 Y\u0131l\u0131nda \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;nda Yap\u0131lan De\u011fi\u015fiklikler &#8211; Eczaneler ve Eczac\u0131lar\u0131n Durumu, \u0130dari Para Cezas\u0131 Sistemi [ja]<\/a><\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/?p=49848\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;ndaki \u0130dari Para Cezas\u0131 Sistemi Nedir? Hedef Al\u0131nan Eylemler ve \u0130ndirim Uygulanan Durumlar A\u00e7\u0131klanm\u0131\u015ft\u0131r [ja]<\/a><\/p>\n\n\n\n<p>Ayr\u0131ca, \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;n\u0131n 66. maddesinin 1. f\u0131kras\u0131, &#8220;Hi\u00e7 kimse, ila\u00e7lar, t\u0131bbi cihazlar, kozmetikler veya rejeneratif t\u0131p \u00fcr\u00fcnlerinin ad\u0131, \u00fcretim y\u00f6ntemi, etkinli\u011fi, etkisi veya performans\u0131 hakk\u0131nda yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131 bilgileri reklam etmemelidir.&#8221; h\u00fckm\u00fcn\u00fc belirlemekte ve ila\u00e7lar\u0131n \u00fcretimi ve sat\u0131\u015f\u0131n\u0131 yapmayan ancak reklam yapan ki\u015finin de cezaland\u0131r\u0131laca\u011f\u0131n\u0131 belirtmektedir.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, ila\u00e7 vb. \u00fcr\u00fcnlerin \u00fcretim ve sat\u0131\u015f i\u015flemlerini y\u00fcr\u00fcten reklam ajanslar\u0131 da reklam d\u00fczenlemelerine ayk\u0131r\u0131 hareket etmemeye dikkat etmelidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi%E2%80%99nin_Reklam_Duzenlemeleri_ve_Ifade_Standartlari\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri ve \u0130fade Standartlar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/09\/Shutterstock_1845304810.jpg\" alt=\"\" class=\"wp-image-50804\" \/><\/figure>\n\n\n\n<p>Peki, \u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n (Japon \u0130la\u00e7 Makinesi Yasas\u0131) d\u00fczenlemelerine tabi olan reklamlar tam olarak nedir?<\/p>\n\n\n\n<p>&#8220;Reklam&#8221; denildi\u011finde;<\/p>\n\n\n\n<ol>\n<li>M\u00fc\u015fteriyi \u00e7ekme (m\u00fc\u015fterinin sat\u0131n alma iste\u011fini art\u0131rma) niyetinin a\u00e7\u0131k olmas\u0131,<\/li>\n\n\n\n<li>Belirli bir ila\u00e7 vb. \u00fcr\u00fcn\u00fcn ad\u0131n\u0131n a\u00e7\u0131k\u00e7a belirtilmi\u015f olmas\u0131,<\/li>\n\n\n\n<li>Genel halk\u0131n fark edebilece\u011fi bir durumda olmas\u0131,<\/li>\n<\/ol>\n\n\n\n<p>gibi \u00fc\u00e7 gereklilik kar\u015f\u0131lanmal\u0131d\u0131r.<\/p>\n\n\n\n<p>\u015eimdi, bu konuyu somut \u00f6rneklerle a\u00e7\u0131klayal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_1_Kozmetik_Urunler\"><\/span>\u00d6rnek 1: Kozmetik \u00dcr\u00fcnler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_357832340.png\" alt=\"\u00d6rnek 1: Kozmetik \u00dcr\u00fcnler\" class=\"wp-image-50035\" \/><\/figure>\n\n\n\n<p>Kozmetik \u00fcr\u00fcnlerin tan\u0131m\u0131 hakk\u0131nda, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;nda (\u85ac\u6a5f\u6cd5), &#8220;\u0130nsan v\u00fccudunu temizlemek, g\u00fczelle\u015ftirmek, \u00e7ekicili\u011fi art\u0131rmak, g\u00f6r\u00fcn\u00fcm\u00fc de\u011fi\u015ftirmek veya cildi veya sa\u00e7\u0131 sa\u011fl\u0131kl\u0131 tutmak i\u00e7in, v\u00fccuda s\u00fcrme, p\u00fcsk\u00fcrtme veya benzeri y\u00f6ntemlerle kullan\u0131lmas\u0131 ama\u00e7lanan ve insan v\u00fccuduna etkisi hafif olan maddeler&#8221; olarak belirtilmi\u015ftir (Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 Madde 2, F\u0131kra 3). Ayr\u0131ca, ayn\u0131 maddeye eklenen bir notla, ila\u00e7lar ve t\u0131bbi cihazlar d\u0131\u015f\u0131nda b\u0131rak\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Kozmetik \u00fcr\u00fcnler, insan v\u00fccuduyla temas eder ve insan v\u00fccuduna etki ederler, bu nedenle ila\u00e7larla benzerlikleri nedeniyle, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;nda ila\u00e7larla birlikte d\u00fczenlenmi\u015flerdir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CIlacli_Kozmetik_Urunler%E2%80%9D_%E2%80%9CKozmetik_Urunler%E2%80%9D_Degil_mi\"><\/span>&#8220;\u0130la\u00e7l\u0131 Kozmetik \u00dcr\u00fcnler&#8221; &#8220;Kozmetik \u00dcr\u00fcnler&#8221; De\u011fil mi?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>&#8220;\u0130la\u00e7l\u0131 kozmetik \u00fcr\u00fcnler&#8221; terimini duyan bir\u00e7ok ki\u015fi olabilir, ancak &#8220;ila\u00e7l\u0131 kozmetik \u00fcr\u00fcnler&#8221;, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;nda &#8220;kozmetik \u00fcr\u00fcnler&#8221; kapsam\u0131nda de\u011fildir.<\/p>\n\n\n\n<p>\u0130la\u00e7l\u0131 kozmetik \u00fcr\u00fcnler hakk\u0131nda yasal bir tan\u0131m yoktur, ancak kozmetik \u00fcr\u00fcnlerin kullan\u0131m\u0131na ek olarak, cilt tahri\u015fini \u00f6nleme ve beyazlatma etkisi gibi etkin maddeler i\u00e7eren \u00fcr\u00fcnler olarak kabul edilir. Bunlar, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131&#8217;n\u0131n belirledi\u011fi &#8220;t\u0131bbi cihazlar&#8221; kapsam\u0131na girer (Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 Madde 2, F\u0131kra 2, Madde 3).<\/p>\n\n\n\n<p>&#8220;T\u0131bbi cihazlar&#8221; m\u0131 yoksa &#8220;kozmetik \u00fcr\u00fcnler&#8221; mi oldu\u011fu fark\u0131, \u00fcretim ve sat\u0131\u015f i\u00e7in d\u00fczenlemeleri etkiler, ancak reklam d\u00fczenlemeleri a\u00e7\u0131s\u0131ndan, her ikisi de Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 Madde 66&#8217;n\u0131n d\u00fczenlemelerine tabidir ve bu durum de\u011fi\u015fmez.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kozmetik_Urunlerin_Reklamlarinda_Kabul_Edilen_Ifadeler\"><\/span>Kozmetik \u00dcr\u00fcnlerin Reklamlar\u0131nda Kabul Edilen \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Kozmetik \u00fcr\u00fcnlerin reklamlar\u0131 hakk\u0131nda, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisi olan &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar ve Di\u011fer \u00dcr\u00fcnlerin Uygun Reklam Standartlar\u0131na \u0130li\u015fkin De\u011fi\u015fiklikler [ja]<\/a>&#8221; ve &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179263.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar ve Di\u011fer \u00dcr\u00fcnlerin Uygun Reklam Standartlar\u0131n\u0131n A\u00e7\u0131klamas\u0131 ve Dikkat Edilmesi Gereken Hususlar [ja]<\/a>&#8221; detaylar\u0131 belirler.<\/p>\n\n\n\n<p>\u00d6zellikle, reklam ifadesiyle do\u011frudan ilgili olanlar aras\u0131nda, kozmetik \u00fcr\u00fcnlerin etkinlik ve etkileri hakk\u0131nda, belirtilen aral\u0131kta ifade edilmesine izin verilir.<\/p>\n\n\n\n<p>\u00d6zellikle, 2011 (Heisei 23) y\u0131l\u0131nda Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisi olan &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik \u00dcr\u00fcnlerin Etkinlik Aral\u0131\u011f\u0131n\u0131n De\u011fi\u015ftirilmesi Hakk\u0131nda [ja]<\/a>&#8221; belirtilen 56 etkinlik aral\u0131\u011f\u0131ndan, ilgili kozmetik \u00fcr\u00fcn i\u00e7in ge\u00e7erli olan etkinlikle s\u0131n\u0131rl\u0131 olmak \u00fczere, kozmetik \u00fcr\u00fcnlerin reklamlar\u0131nda ifade edilmesine izin verilir.<\/p>\n\n\n\n<p>Bunun yan\u0131 s\u0131ra, kozmetik \u00fcr\u00fcnlerin i\u00e7erdi\u011fi bile\u015fenler hakk\u0131nda, reklam yap\u0131labilen ve yap\u0131lamayanlar belirlenmi\u015ftir ve birka\u00e7 d\u00fczenleme vard\u0131r, bu nedenle kozmetik \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 olu\u015ftururken, bu bildirilerin i\u00e7eri\u011fini kontrol etmek ve Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131na dikkat etmek gereklidir.<\/p>\n\n\n\n<p>\u00d6zel ifadeler hakk\u0131nda, Japonya Kozmetik Sanayi Derne\u011fi&#8217;nin yay\u0131nlad\u0131\u011f\u0131 &#8220;<a href=\"https:\/\/www.jcia.org\/user\/business\/advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Uygun Kozmetik Reklam K\u0131lavuzu [ja]<\/a>&#8220;nda \u00f6rnekler verilmi\u015ftir. L\u00fctfen ayr\u0131ca ofisimizin di\u011fer makalelerine de ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik ve Sa\u011fl\u0131kl\u0131 G\u0131da Reklamlar\u0131n\u0131n \u0130fadeleri Hakk\u0131nda Dikkat Edilmesi Gerekenler [ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ornek_2_Saglik_Gidalari\"><\/span>\u00d6rnek 2: Sa\u011fl\u0131k G\u0131dalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1848934381.png\" alt=\"\u00d6rnek 2: Sa\u011fl\u0131k G\u0131dalar\u0131\" class=\"wp-image-50041\" \/><\/figure>\n\n\n\n<p>&#8220;Sa\u011fl\u0131k g\u0131dalar\u0131&#8221; hakk\u0131nda hukuki bir tan\u0131m bulunmamaktad\u0131r, ancak yiyecek ve i\u00e7ecekler genellikle &#8220;g\u0131da&#8221; veya &#8220;ila\u00e7lar vb.&#8221; olarak ayr\u0131l\u0131r (Japon G\u0131da Hijyen Yasas\u0131 Madde 4 F\u0131kra 1).<\/p>\n\n\n\n<p>&#8220;\u0130la\u00e7lar vb.&#8221; kategorisine girip girmedi\u011fi genellikle, \u0130la\u00e7 Makinas\u0131 Yasas\u0131 Madde 2 F\u0131kra 1&#8217;deki tan\u0131ma uygun olup olmad\u0131\u011f\u0131na g\u00f6re belirlenir.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, genellikle &#8220;sa\u011fl\u0131k g\u0131dalar\u0131&#8221; olarak adland\u0131r\u0131lan \u00fcr\u00fcnler, &#8220;ila\u00e7lar vb.&#8221; kategorisine girmez.<\/p>\n\n\n\n<p>Ancak, &#8220;ila\u00e7lar vb.&#8221; kategorisine girmeyen g\u0131dalar aras\u0131nda, &#8220;ila\u00e7 benzeri etkileri olanlar&#8221; gibi \u00fcr\u00fcnler ila\u00e7 olarak kabul edilir ve ila\u00e7 olarak onay veya izin almad\u0131klar\u0131 s\u00fcrece, \u0130la\u00e7 Makinas\u0131 Yasas\u0131 Madde 68 uyar\u0131nca reklamlar\u0131 yasaklan\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/O5N7r_PZhmbyMpwyTJe5FKwl8Dcl8IXLSu53sD6_yTRDhF70WpYAvQyJbUB-RJ_08-vVGu-njL9P7Z4MPPrg2G8Ud9tU6R60zOQ45W9HNXqAatACF01U5Gk5XOY4krXG_HKpKtzpVNwN2APhSyFNmipBZs7wxm5fjWRGV-d0Q3e0Ko_J1tnL36eeGw\" alt=\"S\u00f6zde 'Sa\u011fl\u0131k G\u0131dalar\u0131' Web Sitesi | Japon Sa\u011fl\u0131k, \u0130\u015f\u00e7i ve Refah Bakanl\u0131\u011f\u0131\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\">Al\u0131nt\u0131 kayna\u011f\u0131: <a href=\"https:\/\/www.mhlw.go.jp\/stf\/seisakunitsuite\/bunya\/kenkou_iryou\/shokuhin\/hokenkinou\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">S\u00f6zde &#8216;Sa\u011fl\u0131k G\u0131dalar\u0131&#8217; Web Sitesi | Japon Sa\u011fl\u0131k, \u0130\u015f\u00e7i ve Refah Bakanl\u0131\u011f\u0131 [ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CSaglik_Fonksiyonel_Gidalar%E2%80%9D_Nedir\"><\/span>&#8220;Sa\u011fl\u0131k Fonksiyonel G\u0131dalar&#8221; Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Ancak, belirli bir g\u00fcvenlik ve etkinli\u011fe sahip g\u0131dalar\u0131 satarken, etkinlik ve etkiler gibi ifadelerin kullan\u0131lmas\u0131na izin verilmezse, di\u011fer genel g\u0131dalarla ayr\u0131\u015ft\u0131r\u0131lamaz ve sat\u0131\u015flar\u0131 art\u0131r\u0131lamaz.<\/p>\n\n\n\n<p>Bu durumda, devletin belirledi\u011fi g\u00fcvenlik ve etkinlik standartlar\u0131n\u0131 kar\u015f\u0131layan &#8220;Sa\u011fl\u0131k Fonksiyonel G\u0131dalar Sistemi&#8221;ni kullanarak, bile\u015fenlerin i\u015flevlerini g\u00f6stermek m\u00fcmk\u00fcn olur. &#8220;Sa\u011fl\u0131k Fonksiyonel G\u0131dalar&#8221; aras\u0131nda, \u2460Fonksiyonel G\u0131dalar, \u2461Beslenme Fonksiyonel G\u0131dalar, \u2462\u00d6zel Sa\u011fl\u0131k G\u0131dalar\u0131 bulunur. \u2462 numaral\u0131 \u00d6zel Sa\u011fl\u0131k G\u0131dalar\u0131, &#8220;Tokuho&#8221; k\u0131saltmas\u0131yla tan\u0131n\u0131r.<\/p>\n\n\n\n<p>Bu \u015fekilde, genellikle &#8220;sa\u011fl\u0131k g\u0131dalar\u0131&#8221; olarak adland\u0131r\u0131lan \u00fcr\u00fcnler bile, Sa\u011fl\u0131k Fonksiyonel G\u0131dalar Sistemi&#8217;ni kullanarak, bile\u015fenlerin i\u015flevlerini g\u00f6stermek m\u00fcmk\u00fcn olur.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Olarak_Kabul_Edilen_Ifadelerin_Ornekleri\"><\/span>\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Peki, sa\u011fl\u0131k fonksiyonel g\u0131da sistemi kullan\u0131lmad\u0131\u011f\u0131nda, reklam nas\u0131l yap\u0131lmal\u0131d\u0131r?<\/p>\n\n\n\n<p>Zaten belirtti\u011fimiz gibi, sa\u011fl\u0131k fonksiyonel g\u0131dalar d\u0131\u015f\u0131ndaki &#8220;sa\u011fl\u0131k g\u0131dalar\u0131&#8221;, yani izin veya bildirim almayan genel &#8220;g\u0131dalar&#8221; i\u00e7in, ila\u00e7 olarak kabul edilen ifadelerle reklam yapmak m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n\n\n<p>\u00d6zellikle,<\/p>\n\n\n\n<ul>\n<li>\u015eeker hastal\u0131\u011f\u0131 \u00f6nleme<\/li>\n\n\n\n<li>Yorgunluk iyile\u015ftirme etkisini art\u0131rma<\/li>\n\n\n\n<li>Ya\u015flanmay\u0131 \u00f6nleme<\/li>\n\n\n\n<li>\u00d6l\u00fcms\u00fczl\u00fck<\/li>\n\n\n\n<li>Eri\u015fkinler i\u00e7in g\u00fcnde 3-6 tablet<\/li>\n<\/ul>\n\n\n\n<p>gibi ifadelerin reklamlarda kullan\u0131lmas\u0131 yasakt\u0131r.<\/p>\n\n\n\n<p>Bu ifadeler, ila\u00e7lara benzer etkinlik ve etkileri oldu\u011fu yan\u0131lg\u0131s\u0131na yol a\u00e7abilece\u011fi veya ila\u00e7lar\u0131n kullan\u0131m \u015fekli ve dozaj\u0131n\u0131n belirtildi\u011fi yan\u0131lg\u0131s\u0131na yol a\u00e7abilece\u011fi i\u00e7in, ila\u00e7 kapsam\u0131na dahil edilmi\u015f ve Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131 (Pharmaceuticals and Medical Devices Act) ile yasaklanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Di\u011fer ila\u00e7 olarak kabul edilen ifadeler ve ila\u00e7 olarak kabul edilip edilmedi\u011fine dair kriterler hakk\u0131nda, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisinde de belirtilmi\u015ftir, l\u00fctfen ba\u015fvurunuz.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/www.mhlw.go.jp\/content\/000658257.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar\u0131n Kapsam\u0131na \u0130li\u015fkin Kriterlerin Bir K\u0131sm\u0131n\u0131n De\u011fi\u015ftirilmesi Hakk\u0131nda (Reiwa 2 (2020) 31 Mart \u0130la\u00e7 Yasas\u0131 0331 No 33) [ja]<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Olmayan_Durumlar_Icin_Dikkat_Edilmesi_Gerekenler\"><\/span>\u0130la\u00e7 Olmayan Durumlar \u0130\u00e7in Dikkat Edilmesi Gerekenler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>S\u00f6zde sa\u011fl\u0131k g\u0131dalar\u0131n\u0131n reklamlar\u0131nda, bir ila\u00e7 olarak kabul edilmemek i\u00e7in, reklam\u0131 g\u00f6ren ki\u015finin bunu bir ila\u00e7 olarak yan\u0131lg\u0131ya d\u00fc\u015fmemesi gereken bir ifade kullan\u0131lmas\u0131 gerekmektedir. \u00d6rne\u011fin, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisine g\u00f6re, &#8220;beslenme takviyesi&#8221; veya &#8220;sa\u011fl\u0131\u011f\u0131n korunmas\u0131&#8221; amac\u0131yla yap\u0131lan ifadeler, do\u011frudan ila\u00e7 etkisi olarak kabul edilmez.<\/p>\n\n\n\n<p>Yine de, bir ila\u00e7 olarak kabul edilmedi\u011fi durumlarda, &#8220;g\u0131da&#8221; kategorisine girer ve bu nedenle Japon &#8216;\u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217; veya &#8216;Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217; gibi d\u00fczenlemelere tabi olur. Bu yasalarda da reklam d\u00fczenlemeleri belirlenmi\u015ftir, bu nedenle ihlal etmemek i\u00e7in dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, sa\u011fl\u0131k fonksiyonel g\u0131da sistemi kullan\u0131l\u0131rken, devletin belirledi\u011fi ifadelerden sapma durumunda, Japon &#8216;G\u0131da Etiketleme Yasas\u0131&#8217;na ayk\u0131r\u0131 olabilece\u011fi i\u00e7in dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Onay_veya_Sertifikasyon_Gerektiren_Ilaclar_vb_Durumlar\"><\/span>Onay veya Sertifikasyon Gerektiren \u0130la\u00e7lar vb. Durumlar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yukar\u0131da belirtilen \u00f6rnekler, \u00fcretim ve sat\u0131\u015f\u0131n onay veya sertifikasyon gerektirmedi\u011fi durumlar\u0131 i\u00e7erir. Ancak, elbette onay vb. alm\u0131\u015f ila\u00e7lar vb. i\u00e7in reklamlarda her t\u00fcrl\u00fc ifadenin kullan\u0131lmas\u0131na izin verilmez.<\/p>\n\n\n\n<p>Bu t\u00fcr ila\u00e7lar vb. durumlar\u0131nda, onay veya sertifikasyon al\u0131nan isim d\u0131\u015f\u0131nda bir isim kullan\u0131lamaz ve etkinlik ve etkileri hakk\u0131nda da, a\u00e7\u0131k veya ima edilen, onay vb. al\u0131nan kapsam\u0131 a\u015fan etkinlik ve etkileri g\u00f6steremezsiniz.<\/p>\n\n\n\n<p>Detayl\u0131 standartlar, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n bildirisi &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7lar vb. \u0130\u00e7in Uygun Reklam Standartlar\u0131na Yap\u0131lan De\u011fi\u015fiklikler Hakk\u0131nda [ja]<\/a>&#8220;da belirtilmi\u015ftir, bu y\u00fczden ila\u00e7lar vb. reklamlar\u0131n\u0131 olu\u015ftururken l\u00fctfen kontrol edin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CKisisel_Gorusler%E2%80%9D_Ifade_Edilirken_Dikkatli_Olun\"><\/span>&#8220;Ki\u015fisel G\u00f6r\u00fc\u015fler&#8221; \u0130fade Edilirken Dikkatli Olun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1932387680.png\" alt=\"\u300c\u500b\u4eba\u306e\u611f\u60f3\u300d\u306e\u8a18\u8f09\u306b\u6ce8\u610f\" class=\"wp-image-50037\" \/><\/figure>\n\n\n\n<p>Reklam ifadelerinde, &#8220;\u203bBu bir ki\u015fisel g\u00f6r\u00fc\u015ft\u00fcr.&#8221; gibi ifadeler s\u0131k\u00e7a g\u00f6r\u00fcl\u00fcr. Bu t\u00fcr ifadeler, &#8220;iptal bildirimi&#8221; olarak adland\u0131r\u0131l\u0131r ve bir yandan etkinlik ve etkileri vurgularken, di\u011fer yandan istisnalar\u0131 veya deneyimleri belirtir ve kesin ifadelerden ka\u00e7\u0131narak yan\u0131lg\u0131lar\u0131 \u00f6nler.<\/p>\n\n\n\n<p>Ancak, bir iptal bildirimi olsa bile, her t\u00fcrl\u00fc etkinlik ve etkiyi vurgulayabilirsiniz anlam\u0131na gelmez.<\/p>\n\n\n\n<p>Vurgulanan k\u0131sm\u0131n yan\u0131nda, iptal bildiriminin k\u00fc\u00e7\u00fck olmas\u0131 veya genel t\u00fcketicinin iptal bildirimini okuyamamas\u0131, vurgulanan\u0131n bir istisna oldu\u011funu belirtmemesi gibi durumlar, genel t\u00fcketicinin vurgulanan i\u00e7eri\u011fi yanl\u0131\u015f anlamas\u0131na neden olabilir. Bu durumlar, avantaj yan\u0131lg\u0131s\u0131 veya m\u00fckemmellik yan\u0131lg\u0131s\u0131 olarak kabul edilir ve Japon Hediye Sunum Yasas\u0131&#8217;na (Japon Premiums and Representations Act) ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da belirtildi\u011fi gibi, ila\u00e7 reklamlar\u0131 sadece Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na (Japanese Pharmaceuticals and Medical Devices Act) de\u011fil, ayn\u0131 zamanda Japon Hediye Sunum Yasas\u0131&#8217;na da tabidir, bu y\u00fczden bu yasalara ayk\u0131r\u0131 olmamak i\u00e7in dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;n\u0131n 66. maddesinin 2. f\u0131kras\u0131, doktorlar\u0131n, eczac\u0131lar\u0131n, kozmetik \u00fcreticilerinin ve di\u011fer uzmanlar\u0131n etkinlik ve etkileri garanti etti\u011fi yan\u0131lg\u0131s\u0131na yol a\u00e7abilecek reklamlar\u0131 yasaklar.<\/p>\n\n\n\n<p>Bu, Japon \u0130la\u00e7lar ve T\u0131bbi Cihazlar Yasas\u0131&#8217;n\u0131n 66. maddesinin 1. f\u0131kras\u0131ndaki &#8220;yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131&#8221; reklamlar\u0131n yorumunu a\u00e7\u0131kl\u0131\u011fa kavu\u015fturur, bu nedenle bu h\u00fckme de ayk\u0131r\u0131 olmamak i\u00e7in dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi_ve_Hediyelerin_Gosterimi_Yasasi\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131 ve Hediyelerin G\u00f6sterimi Yasas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/kako_3.png\" alt=\"Ki\u015fisel Blog &amp; Mesaj Panosu\" class=\"wp-image-48188\" style=\"width:735px\" \/><\/figure>\n\n\n\n<p>Hediyelerin G\u00f6sterimi Yasas\u0131 (Haks\u0131z Hediyeler ve Haks\u0131z G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131), haks\u0131z hediyeler ve g\u00f6sterimlerle m\u00fc\u015fterilerin yan\u0131lt\u0131lmas\u0131n\u0131 \u00f6nlemeyi, genel t\u00fcketicinin \u00f6zg\u00fcr ve mant\u0131kl\u0131 se\u00e7imini engelleyebilecek eylemleri s\u0131n\u0131rlamay\u0131 ve yasaklamay\u0131, b\u00f6ylece genel t\u00fcketicinin \u00e7\u0131karlar\u0131n\u0131 korumay\u0131 ama\u00e7layan bir yasad\u0131r (Hediyelerin G\u00f6sterimi Yasas\u0131 Madde 1).<\/p>\n\n\n\n<p>Bu ama\u00e7tan da anla\u015f\u0131laca\u011f\u0131 \u00fczere, haks\u0131z g\u00f6sterimlerle m\u00fc\u015fterileri \u00e7ekmeye \u00e7al\u0131\u015fan eylemleri d\u00fczenleme noktas\u0131nda, \u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n reklam d\u00fczenlemeleri ve Hediyelerin G\u00f6sterimi Yasas\u0131&#8217;n\u0131n reklam d\u00fczenlemeleri ortakt\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, bu iki yasa, her biri reklam d\u00fczenlemelerine ayk\u0131r\u0131 durumlar i\u00e7in para cezas\u0131 sistemini belirler ve haks\u0131z reklamlardan elde edilen haks\u0131z kazan\u00e7lar\u0131n geri al\u0131nmas\u0131 i\u00e7in bir sistem sa\u011flar.<\/p>\n\n\n\n<p>Para cezas\u0131 sistemi hakk\u0131nda a\u015fa\u011f\u0131daki makaleye de bakabilirsiniz.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/?p=49848\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Para Cezas\u0131 Sistemi Nedir? Hedeflenen Eylemler ve \u0130ndirim Uygulanan Durumlar A\u00e7\u0131klanm\u0131\u015ft\u0131r [ja]<\/a><\/p>\n\n\n\n<p>Hediyelerin G\u00f6sterimi Yasas\u0131&#8217;n\u0131n &#8220;hediyeler&#8221; k\u0131sm\u0131na, ila\u00e7lar da dahildir, bu nedenle ila\u00e7 reklamlar\u0131, sadece \u0130la\u00e7 Makinesi Yasas\u0131 de\u011fil, ayn\u0131 zamanda Hediyelerin G\u00f6sterimi Yasas\u0131&#8217;n\u0131n d\u00fczenlemelerine de tabidir. Dolay\u0131s\u0131yla, her bir h\u00fck\u00fcmleri kontrol ettikten sonra reklamlar\u0131n\u0131z\u0131 olu\u015fturman\u0131z gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklam_Duzenlemelerine_Aykiri_Olmayan_Ifadeler_Nasil_Yapilir\"><\/span>Reklam D\u00fczenlemelerine Ayk\u0131r\u0131 Olmayan \u0130fadeler Nas\u0131l Yap\u0131l\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/05\/shutterstock_1935747286.jpg\" alt=\"Reklam d\u00fczenlemelerine ayk\u0131r\u0131 olmayan ifadeler nas\u0131l yap\u0131l\u0131r\" class=\"wp-image-44461\" \/><\/figure>\n\n\n\n<p>\u015eimdiye kadar a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z gibi, ila\u00e7lar vb. hakk\u0131ndaki reklam d\u00fczenlemeleri sadece Japon \u0130la\u00e7 Makineleri Yasas\u0131 (Yakkih\u014d) ile s\u0131n\u0131rl\u0131 de\u011fil, di\u011fer yasalar\u0131 da i\u00e7ererek \u00e7e\u015fitli d\u00fczenlemeler getiriyor. Bu nedenle, ila\u00e7lar vb. hakk\u0131nda reklam olu\u015ftururken, her bir ifadenin yasaya ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131na dikkat etmek zorunday\u0131z.<\/p>\n\n\n\n<p>Yasaya ayk\u0131r\u0131l\u0131k olas\u0131l\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in, reklam ifadelerini kontrol etmek i\u00e7in ara\u00e7lar kullanabilir veya kesin ifadelerden ka\u00e7\u0131nabilirsiniz.<\/p>\n\n\n\n<p>Ancak, bunlar sadece \u00e7\u00f6z\u00fcm yollar\u0131d\u0131r ve &#8220;ara\u00e7lar\u0131 kulland\u0131\u011f\u0131mdan dolay\u0131 kesinlikle yasald\u0131r&#8221; veya &#8220;kesin ifadelerden ka\u00e7\u0131nd\u0131\u011f\u0131mdan dolay\u0131 kesinlikle sorun yok&#8221; demek do\u011fru de\u011fildir. Bu nedenle, \u00f6ncelikle konusunda uzman bir avukata dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<p>Hangi ifadelerin yasaya ayk\u0131r\u0131 oldu\u011fu ve konunun ayr\u0131nt\u0131lar\u0131 hakk\u0131nda, l\u00fctfen di\u011fer makalelerimize de ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/?p=49845\" target=\"_blank\" rel=\"noreferrer noopener\">\u00dcr\u00fcn T\u00fcr\u00fcne G\u00f6re De\u011fi\u015fir mi? Reklam D\u00fczenlemelerine Ayk\u0131r\u0131 \u0130fadelerin \u00d6rneklerini A\u00e7\u0131kl\u0131yoruz [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Reklamlarin_Japon_Ilac_Hukuku%E2%80%99na_Japanese_Pharmaceutical_Affairs_Law_Aykiri_Olup_Olmadigini_Bir_Avukata_Danisin\"><\/span>\u00d6zet: Reklamlar\u0131n Japon \u0130la\u00e7 Hukuku&#8217;na (Japanese Pharmaceutical Affairs Law) Ayk\u0131r\u0131 Olup Olmad\u0131\u011f\u0131n\u0131 Bir Avukata Dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0130la\u00e7lar ve t\u0131bbi cihazlar gibi Japon \u0130la\u00e7 Hukuku&#8217;nun kapsam\u0131nda a\u00e7\u0131k\u00e7a bulunan \u00fcr\u00fcnlerin yan\u0131 s\u0131ra, &#8220;g\u0131da&#8221; gibi reklamlar da, reklam\u0131n g\u00f6sterimi nedeniyle Japon \u0130la\u00e7 Hukuku&#8217;na ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, Japon \u0130la\u00e7 Hukuku d\u0131\u015f\u0131nda da reklam d\u00fczenlemeleri koyan bir\u00e7ok yasa bulunmakta ve bunlar\u0131n t\u00fcm\u00fcne ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek zor olabilir.<\/p>\n\n\n\n<p>Reklam ifadelerinin Japon \u0130la\u00e7 Hukuku veya di\u011fer yasalara ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131n\u0131 belirlemek bireysel olarak zor olabilir, bu nedenle deneyimli bir avukata dan\u0131\u015fman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. B\u00fcromuz, medya i\u015fletmecileri, inceleme sitesi i\u015fletmecileri, reklam ajanslar\u0131, D2C ve kozmetik \u00fcreticileri, klinikler, ASP i\u015fletmecileri gibi firmalara makale ve LP&#8217;nin hukuki kontrol\u00fc, y\u00f6nerge olu\u015fturma ve \u00f6rnekleme kontrol\u00fc gibi hizmetler sunmaktad\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizyon reklamlar\u0131, gazete ilanlar\u0131 ve son zamanlarda ak\u0131ll\u0131 telefon uygulamalar\u0131ndaki reklamlar arac\u0131l\u0131\u011f\u0131yla, ila\u00e7 ve t\u0131bbi cihaz gibi \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 s\u0131k s\u0131k g\u00f6rmekteyiz. Bu reklamlar, izl [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61754"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61754"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61754\/revisions"}],"predecessor-version":[{"id":62739,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61754\/revisions\/62739"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/62737"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}