{"id":61758,"date":"2023-12-04T11:22:59","date_gmt":"2023-12-04T02:22:59","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61758"},"modified":"2024-01-10T19:08:26","modified_gmt":"2024-01-10T10:08:26","slug":"pharmaceuticals-illegal-expression","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression","title":{"rendered":"\u00dcr\u00fcn T\u00fcr\u00fcne G\u00f6re De\u011fi\u015fir mi? Reklam D\u00fczenlemelerinin \u0130hlal \u0130fadelerine \u00d6rneklerle A\u00e7\u0131klama"},"content":{"rendered":"\n<p>\u0130nternet ve gazete reklamlar\u0131nda, her g\u00fcn \u00e7ok say\u0131da ila\u00e7 reklam\u0131 g\u00f6r\u00fclmektedir. Bu t\u00fcr reklam faaliyetleri, her g\u00fcn geli\u015ftirilen ve sat\u0131lan ila\u00e7lar\u0131 geni\u015f kitlelere tan\u0131tmak ve sat\u0131\u015flar\u0131 te\u015fvik etmek i\u00e7in vazge\u00e7ilmezdir.<\/p>\n\n\n\n<p>Yine de, a\u015f\u0131r\u0131 reklam ve yan\u0131lt\u0131c\u0131 bilgi sa\u011flama, sa\u011fl\u0131k zararlar\u0131 gibi telafisi m\u00fcmk\u00fcn olmayan zararlara yol a\u00e7abilir. Bu nedenle, Japon \u0130la\u00e7 Makineleri Yasas\u0131&#8217;nda (Yakkih\u014d), reklamlar\u0131n d\u00fczg\u00fcn bir \u015fekilde yap\u0131lmas\u0131 i\u00e7in d\u00fczenlemeler getirilmi\u015ftir ve reklam i\u00e7eri\u011fi veya ifadeleri bu d\u00fczenlemelere ayk\u0131r\u0131 olabilir.<\/p>\n\n\n\n<p>Bu makalede, ila\u00e7lar\u0131 reklam yaparken dikkat edilmesi gereken noktalar\u0131, \u00fcr\u00fcnler baz\u0131nda ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ilac_Makinesi_Yasasi%E2%80%99nin_Reklam_Duzenlemeleri_Nedir\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri Nedir?\">\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Yaniltici_ve_Abartili_Reklamlarin_Yasaklanmasi_Nedir\" title=\"Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 Nedir?\">Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 Nedir?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#%E2%80%9CIlaclar%E2%80%9D_Icin_Ihlal_Ifadeleri_Ornekleri\" title=\"&#8220;\u0130la\u00e7lar&#8221; \u0130\u00e7in \u0130hlal \u0130fadeleri \u00d6rnekleri\">&#8220;\u0130la\u00e7lar&#8221; \u0130\u00e7in \u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ihlal_Ifadeleri_Ornekleri\" title=\"\u0130hlal \u0130fadeleri \u00d6rnekleri\">\u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#%E2%80%9CIlac_Disi_Urunler%E2%80%9D_ve_%E2%80%9CKozmetik_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\" title=\"&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221; ve &#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri\">&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221; ve &#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#%E2%80%9CIlac_Disi_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\" title=\"&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri\">&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#%E2%80%9CKozmetik_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\" title=\"&#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri\">&#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#%E2%80%9CSaglik_Gidalari%E2%80%9Dnda_Ihlal_Ifadeleri_Ornekleri\" title=\"&#8220;Sa\u011fl\u0131k G\u0131dalar\u0131&#8221;nda \u0130hlal \u0130fadeleri \u00d6rnekleri\">&#8220;Sa\u011fl\u0131k G\u0131dalar\u0131&#8221;nda \u0130hlal \u0130fadeleri \u00d6rnekleri<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ilac_Olarak_Kabul_Edilen_Ifadelerin_Ornekleri\" title=\"\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri\">\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ilac_Olarak_Kabul_Edilmeyen_Ifadelerin_Ornekleri\" title=\"\u0130la\u00e7 Olarak Kabul Edilmeyen \u0130fadelerin \u00d6rnekleri\">\u0130la\u00e7 Olarak Kabul Edilmeyen \u0130fadelerin \u00d6rnekleri<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ilac_Makinesi_Yasasi_Ifadelerinin_Yeniden_Ifade_Edilmesi_Durumunda_Nasil_Davranilmali\" title=\"\u0130la\u00e7 Makinesi Yasas\u0131 \u0130fadelerinin Yeniden \u0130fade Edilmesi Durumunda Nas\u0131l Davran\u0131lmal\u0131\">\u0130la\u00e7 Makinesi Yasas\u0131 \u0130fadelerinin Yeniden \u0130fade Edilmesi Durumunda Nas\u0131l Davran\u0131lmal\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Ozet_Reklam_duzenlemelerine_uyup_uymadiginiz_konusunda_endiseleniyorsaniz_bir_avukata_danisin\" title=\"\u00d6zet: Reklam d\u00fczenlemelerine uyup uymad\u0131\u011f\u0131n\u0131z konusunda endi\u015feleniyorsan\u0131z bir avukata dan\u0131\u015f\u0131n\">\u00d6zet: Reklam d\u00fczenlemelerine uyup uymad\u0131\u011f\u0131n\u0131z konusunda endi\u015feleniyorsan\u0131z bir avukata dan\u0131\u015f\u0131n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/pharmaceuticals-illegal-expression\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi%E2%80%99nin_Reklam_Duzenlemeleri_Nedir\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1131864017.png\" alt=\"\u0130la\u00e7 Makinesi Yasas\u0131'n\u0131n Reklam D\u00fczenlemeleri Nedir?\" class=\"wp-image-49851\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;nda (Japon \u0130la\u00e7 Makinesi Yasas\u0131), reklam d\u00fczenlemeleri olarak, yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131n yasaklanmas\u0131 (Madde 66), \u00f6zel hastal\u0131klar i\u00e7in ila\u00e7lar\u0131n reklamlar\u0131n\u0131n s\u0131n\u0131rlanmas\u0131 (Madde 67) ve onaylanmam\u0131\u015f ila\u00e7lar\u0131n reklamlar\u0131n\u0131n yasaklanmas\u0131 (Madde 68) olmak \u00fczere \u00fc\u00e7 madde belirlenmi\u015ftir. Burada, yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131n yasaklanmas\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yaniltici_ve_Abartili_Reklamlarin_Yasaklanmasi_Nedir\"><\/span>Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 Reklamlar\u0131n Yasaklanmas\u0131 Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131n yasaklanmas\u0131, ila\u00e7lar gibi reklamlar\u0131n yan\u0131lt\u0131c\u0131 bilgiler veya ger\u00e7ekte oldu\u011fundan daha abart\u0131l\u0131 bilgiler sa\u011flamas\u0131n\u0131 d\u00fczenler. \u0130la\u00e7 Makinesi Yasas\u0131&#8217;nda (Japon \u0130la\u00e7 Makinesi Yasas\u0131) \u015fu \u015fekilde belirtilmi\u015ftir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 66: Kimse, ila\u00e7lar, t\u0131bbi cihazlar, kozmetikler veya rejeneratif t\u0131p \u00fcr\u00fcnlerinin ad\u0131, \u00fcretim y\u00f6ntemi, etkinli\u011fi, etkisi veya performans\u0131 hakk\u0131nda, a\u00e7\u0131k veya ima edilen, yan\u0131lt\u0131c\u0131 veya abart\u0131l\u0131 ifadeleri reklam yapmak, yazmak veya yaymak i\u00e7in kullanamaz.<\/p>\n\n\n\n<p>2. Bir doktorun veya ba\u015fka bir ki\u015finin ila\u00e7lar\u0131n, t\u0131bbi cihazlar\u0131n, kozmetiklerin veya rejeneratif t\u0131p \u00fcr\u00fcnlerinin etkinli\u011fini, etkisini veya performans\u0131n\u0131 garanti etti\u011fi yan\u0131lg\u0131s\u0131na yol a\u00e7abilecek ifadelerin reklam\u0131n\u0131 yapmak, yazmak veya yaymak, birinci f\u0131krada belirtilen durumlar\u0131 kapsar.<\/p>\n<cite><a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=335AC0000000145\" target=\"_blank\" rel=\"noreferrer noopener\">Japon \u0130la\u00e7 Makinesi Yasas\u0131 Madde 66 [ja]<\/a><\/cite><\/blockquote>\n\n\n\n<p>Bu yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 reklamlar\u0131n yasaklanmas\u0131, sadece ila\u00e7lar\u0131 de\u011fil, t\u0131bbi cihazlar\u0131, kozmetikleri vb. de kapsar. Bu nedenle, genellikle t\u0131bbi cihazlara giren gargara gibi \u00fcr\u00fcnler ve kozmetiklere giren cilt bak\u0131m \u00fcr\u00fcnleri, \u015fampuanlar vb. de d\u00fczenlemeye tabidir.<\/p>\n\n\n\n<p>Ayr\u0131ca, d\u00fczenlemenin hedefi sadece ila\u00e7lar\u0131 ve benzeri \u00fcr\u00fcnleri \u00fcreten veya satan i\u015fletmelerle s\u0131n\u0131rl\u0131 de\u011fildir, reklam\u0131 yay\u0131nlayan medya da reklam d\u00fczenlemelerini ihlal etme riski ta\u015f\u0131r.<\/p>\n\n\n\n<p>Bu reklam d\u00fczenlemelerine ayk\u0131r\u0131 davranmak, hapis cezas\u0131 veya para cezas\u0131 gibi cezalar\u0131n uygulanabilece\u011fi bir duruma yol a\u00e7abilir ve bu nedenle uygun bir \u015fekilde yan\u0131t vermek \u00f6nemlidir.<\/p>\n\n\n\n<p>Di\u011fer yandan, reklam d\u00fczenlemeleri hakk\u0131nda genel bilgi almak isteyenler a\u015fa\u011f\u0131daki makaleye de ba\u015fvurabilirler.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/?p=49842\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 Makinesi Yasas\u0131&#8217;n\u0131n Reklam D\u00fczenlemeleri Nedir? Yasal \u0130fadelerle Reklam Olu\u015fturman\u0131n P\u00fcf Noktalar\u0131 [ja]<\/a><\/p>\n\n\n\n<p>Peki, hangi ifadelerin yasakland\u0131\u011f\u0131na dair somut \u00f6rnekler nelerdir? \u0130la\u00e7lar, t\u0131bbi cihazlar, kozmetikler ve sa\u011fl\u0131k g\u0131dalar\u0131 hakk\u0131nda ayr\u0131 ayr\u0131 a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CIlaclar%E2%80%9D_Icin_Ihlal_Ifadeleri_Ornekleri\"><\/span>&#8220;\u0130la\u00e7lar&#8221; \u0130\u00e7in \u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1920727619.png\" alt=\"\u300c\u533b\u85ac\u54c1\u300d\u3067\u306e\u9055\u53cd\u8868\u73fe\u306e\u4f8b\" class=\"wp-image-49856\" style=\"width:839px;height:559px\" \/><\/figure>\n\n\n\n<p>\u0130la\u00e7 reklamlar\u0131yla ilgili d\u00fczenlemeler, Japonya Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n belirledi\u011fi standartlarda (<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/0000179264.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Japon \u0130la\u00e7 ve Di\u011fer Uygun Reklam Standartlar\u0131na \u0130li\u015fkin De\u011fi\u015fiklikler [ja]<\/a>) ayr\u0131nt\u0131l\u0131 olarak belirtilmi\u015ftir. A\u015fa\u011f\u0131da, bu standartlar\u0131 referans alarak, dikkat edilmesi gereken reklamlar\u0131 ele alaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ihlal_Ifadeleri_Ornekleri\"><\/span>\u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7 \u00fcretimi ve sat\u0131\u015f\u0131 yaparken, her \u00fcr\u00fcn i\u00e7in Japonya Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakan\u0131&#8217;n\u0131n onay\u0131n\u0131 alman\u0131z gerekmektedir.<\/p>\n\n\n\n<p>Bu nedenle, ila\u00e7 reklamlar\u0131nda g\u00f6sterilen etki ve etkinlik, onaylanan kapsam\u0131 a\u015fmamal\u0131d\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, g\u0131da zehirlenmesi veya sindirim bozuklu\u011fundan kaynaklanan ishale iyi geldi\u011fi onaylanan bir mide ilac\u0131n\u0131, \u00e7\u00fcr\u00fcklerde de etkili oldu\u011funu belirtmek, onaylanan etki ve etkinlik kapsam\u0131n\u0131 a\u015far ve bir ihlal olu\u015fturur.<\/p>\n\n\n\n<p>Ayr\u0131ca, reklamlarda kullan\u0131lan ila\u00e7 adlar\u0131, di\u011fer ila\u00e7larla kar\u0131\u015ft\u0131r\u0131lmamas\u0131 i\u00e7in, onaylanan isimlerle g\u00f6sterilmelidir. \u00d6rne\u011fin, bir ilac\u0131n ad\u0131 kanji karakterleriyle onayland\u0131ysa, bu ad\u0131 hiragana veya alfabeye \u00e7evirmenize izin verilmez.<\/p>\n\n\n\n<p>Bunun yan\u0131 s\u0131ra, &#8220;tamamen iyile\u015fir&#8221;, &#8220;yan etkiler konusunda endi\u015felenmeye gerek yok&#8221; gibi etki ve g\u00fcvenli\u011fi garanti eden ifadelerin veya &#8220;en \u00e7ok satan&#8221;, &#8220;en iyi etki&#8221; gibi en \u00fcst d\u00fczey etki ve g\u00fcvenlik ifadelerinin kullan\u0131lmas\u0131 yasakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CIlac_Disi_Urunler%E2%80%9D_ve_%E2%80%9CKozmetik_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\"><\/span>&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221; ve &#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2125644341.png\" alt=\"\u300c\u533b\u85ac\u90e8\u5916\u54c1\u300d\u3084\u300c\u5316\u7ca7\u54c1\u300d\u3067\u306e\u9055\u53cd\u8868\u73fe\u306e\u4f8b\" class=\"wp-image-49857\" style=\"width:841px;height:561px\" \/><\/figure>\n\n\n\n<p>\u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler ve kozmetik \u00fcr\u00fcnler hakk\u0131ndaki reklam d\u00fczenlemeleri, ila\u00e7larla ayn\u0131 \u015fekilde, Japon Sa\u011fl\u0131k, \u0130\u015f\u00e7i ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n belirledi\u011fi standartlara detayl\u0131 bir \u015fekilde belirtilmi\u015ftir. Ayr\u0131ca, kozmetik \u00fcr\u00fcnler ve baz\u0131 ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler i\u00e7in, Japon Kozmetik Sanayi Derne\u011fi&#8217;nin belirledi\u011fi &#8220;<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik \u00dcr\u00fcnlerin Uygun Reklam K\u0131lavuzu (2020 versiyonu) [ja]<\/a>&#8220;nda, kendi d\u00fczenlemeleri belirlenmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CIlac_Disi_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\"><\/span>&#8220;\u0130la\u00e7 D\u0131\u015f\u0131 \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler de, ila\u00e7lar gibi, \u00fcretim ve sat\u0131\u015f\u0131n\u0131 yaparken, her \u00fcr\u00fcn i\u00e7in onay almak zorundad\u0131r. Bu nedenle, etkinlik ve etki veya isimlendirme konusunda, ila\u00e7larla ayn\u0131 \u015fekilde, onaylanan s\u0131n\u0131rlar\u0131 a\u015fmamak ve onaylanan ismi oldu\u011fu gibi kullanmak gibi \u015feyler talep edilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CKozmetik_Urunler%E2%80%9Ddeki_Ihlal_Ifadeleri_Ornekleri\"><\/span>&#8220;Kozmetik \u00dcr\u00fcnler&#8221;deki \u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6te yandan, kozmetik \u00fcr\u00fcnlerin \u00fcretim ve sat\u0131\u015f\u0131n\u0131 yaparken onay almak gerekmez, bu genel bir kurald\u0131r. Bu nedenle, etkinlik ve etki g\u00f6sterme, Japon Sa\u011fl\u0131k, \u0130\u015f\u00e7i ve Refah Bakanl\u0131\u011f\u0131 taraf\u0131ndan ayr\u0131ca yay\u0131nlanan &#8220;<a href=\"https:\/\/www.mhlw.go.jp\/file\/06-Seisakujouhou-11120000-Iyakushokuhinkyoku\/kesyouhin_hanni_20111.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik \u00dcr\u00fcnlerin Etkinliklerinin Kapsam\u0131n\u0131n De\u011fi\u015ftirilmesi Hakk\u0131nda [ja]<\/a>&#8220;da listelenen etkinlik ve etki kapsam\u0131n\u0131 a\u015fmamak gerekmektedir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, bu bildirimde &#8220;cilde nem sa\u011flar&#8221; etkinli\u011fi belirlenmi\u015ftir, ya\u015flanma kar\u015f\u0131t\u0131 \u00fcr\u00fcnlerin reklamlar\u0131nda, &#8220;ya\u015flanm\u0131\u015f cilde nem sa\u011flayan ya\u015flanma kar\u015f\u0131t\u0131 bak\u0131m&#8221; ifadesi kabul edilir.<\/p>\n\n\n\n<p>\u00d6te yandan, &#8220;Ya\u015flanma kar\u015f\u0131t\u0131 bak\u0131mla gen\u00e7lik geri d\u00f6ner&#8221; gibi, bildirimde belirtilmeyen gen\u00e7le\u015ftirme veya ya\u015flanmay\u0131 \u00f6nleme etkinliklerini ifade eden reklamlar kabul edilmez.<\/p>\n\n\n\n<p>Ayr\u0131ca, \u00f6zellikle kozmetik reklamlar\u0131nda s\u0131k\u00e7a kullan\u0131lan kullan\u0131c\u0131 deneyimlerine de dikkat etmek gereklidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, deneyimlerde kozmetik \u00fcr\u00fcn\u00fcn iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131 belirtilmi\u015fse veya &#8220;Ben de kullan\u0131yorum.&#8221; gibi ifadeler eklenmi\u015fse, bu, t\u00fcketicilere kozmetik \u00fcr\u00fcn\u00fcn etkinli\u011fi ve g\u00fcvenli\u011fi konusunda yan\u0131lt\u0131c\u0131 bir izlenim verebilir ve yasakt\u0131r.<\/p>\n\n\n\n<p>Deneyimlerle birlikte &#8220;Bu sadece ki\u015fisel bir g\u00f6r\u00fc\u015ft\u00fcr&#8221; gibi bir ifade eklenmi\u015f olsa bile kabul edilmez.<\/p>\n\n\n\n<p>Not, &#8220;<a href=\"https:\/\/www.jcia.org\/user\/common\/download\/business\/advertising\/JCIA20200615_ADguide.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik \u00dcr\u00fcnlerin Uygun Reklam K\u0131lavuzu (2020 versiyonu) [ja]<\/a>&#8220;nda, etkinlik ve g\u00fcvenlik d\u0131\u015f\u0131ndaki kullan\u0131m y\u00f6ntemleri, kullan\u0131m hissi, koku imaj\u0131 vb. hakk\u0131nda, ger\u00e7eklere dayal\u0131 kullan\u0131c\u0131 g\u00f6r\u00fc\u015flerinin kapsam\u0131na kalan ifadeler kabul edilir. Bu nedenle, &#8220;ferah bir kullan\u0131m hissi&#8221; gibi kullan\u0131m hissine dayal\u0131 ifadeler, reklam d\u00fczenlemelerine ayk\u0131r\u0131 olmaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CSaglik_Gidalari%E2%80%9Dnda_Ihlal_Ifadeleri_Ornekleri\"><\/span>&#8220;Sa\u011fl\u0131k G\u0131dalar\u0131&#8221;nda \u0130hlal \u0130fadeleri \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2160353579.png\" alt=\"\u300c\u5065\u5eb7\u98df\u54c1\u300d\u3067\u306e\u9055\u53cd\u8868\u73fe\u306e\u4f8b\" class=\"wp-image-49858\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Sa\u011fl\u0131k g\u0131dalar\u0131, ila\u00e7lar, t\u0131bbi cihazlar veya kozmetikler kategorisine girmeyen, ancak sa\u011fl\u0131\u011f\u0131n korunmas\u0131 ve geli\u015ftirilmesine \u00f6zel olarak yard\u0131mc\u0131 olan g\u0131dalar\u0131n genel olarak sat\u0131\u015fa sunulmas\u0131 ve kullan\u0131lmas\u0131d\u0131r. Bu nedenle, sa\u011fl\u0131k g\u0131dalar\u0131 ila\u00e7lar gibi kategorilere girmedi\u011fi i\u00e7in, \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131&#8217;n\u0131n (Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131) d\u00fczenlemelerine tabi de\u011fildir.<\/p>\n\n\n\n<p>Ancak, ila\u00e7 benzeri etkileri olan sa\u011fl\u0131k g\u0131dalar, g\u0131da de\u011fil, \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na g\u00f6re ila\u00e7 olarak kabul edilir. Bu nedenle, genellikle, bu \u00fcr\u00fcnlerin reklam\u0131n\u0131 onay almadan yapmak, onaylanmam\u0131\u015f ila\u00e7lar\u0131n reklam\u0131n\u0131n yasaklanmas\u0131 (Madde 68) h\u00fck\u00fcmlerine ayk\u0131r\u0131d\u0131r.<\/p>\n\n\n\n<p>Burada, ila\u00e7 olarak kabul edilen ifadeleri ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Olarak_Kabul_Edilen_Ifadelerin_Ornekleri\"><\/span>\u0130la\u00e7 Olarak Kabul Edilen \u0130fadelerin \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>G\u0131da ve ila\u00e7lar\u0131n ayr\u0131m\u0131, genellikle kullan\u0131m amac\u0131na g\u00f6re belirlenir. Bu nedenle, asl\u0131nda hastal\u0131klar\u0131n tedavisi gibi ama\u00e7lar\u0131 olmayan sa\u011fl\u0131k g\u0131dalar\u0131n, ila\u00e7 benzeri etkileri olan veya ima eden reklamlar\u0131n\u0131 yapt\u0131klar\u0131nda, ila\u00e7 olarak kabul edilirler.<\/p>\n\n\n\n<p>\u00d6ncelikle, hastal\u0131klar\u0131n tedavisi veya \u00f6nlenmesi amac\u0131yla ifade kullan\u0131ld\u0131\u011f\u0131nda, ila\u00e7 olarak kabul edilir. \u00d6zellikle, &#8220;kansere iyi gelir&#8221;, &#8220;y\u00fcksek tansiyonun d\u00fczeltilmesi&#8221;, &#8220;ya\u015fam tarz\u0131 hastal\u0131klar\u0131n\u0131n \u00f6nlenmesi&#8221;, &#8220;alerjiye kar\u015f\u0131 direnci art\u0131r\u0131r&#8221; gibi ifadeler bu kapsama girer.<\/p>\n\n\n\n<p>Ayr\u0131ca, hastal\u0131klar\u0131n tedavisi veya \u00f6nlenmesinde etkili oldu\u011funu a\u00e7\u0131k\u00e7a belirtmeseler bile, &#8220;kalbi zay\u0131f olanlara&#8221;, &#8220;kan\u0131 inceltti\u011fi s\u00f6ylenen \u25cb\u25cb ana bile\u015fen olarak kullan\u0131l\u0131yor&#8221; gibi ifadelerle, kullan\u0131c\u0131lar veya bile\u015fenler arac\u0131l\u0131\u011f\u0131yla tedaviye yard\u0131mc\u0131 olabilece\u011fi ima ediliyorsa, ila\u00e7 olarak kabul edilir.<\/p>\n\n\n\n<p>Ek olarak, v\u00fccudun fonksiyonlar\u0131n\u0131 g\u00fc\u00e7lendiren veya art\u0131ran ifadeler kullan\u0131ld\u0131\u011f\u0131nda da, ila\u00e7 olarak kabul edilir. \u00d6zellikle, &#8220;yorgunlu\u011fu giderir&#8221;, &#8220;metabolizmay\u0131 h\u0131zland\u0131r\u0131r&#8221;, &#8220;ya\u015flanmay\u0131 \u00f6nler&#8221;, &#8220;so\u011fuk alg\u0131nl\u0131\u011f\u0131na kar\u015f\u0131 diren\u00e7li bir v\u00fccut olu\u015fturur&#8221;, &#8220;i\u015ftah\u0131 art\u0131r\u0131r&#8221; gibi ifadeler bu kapsama girer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Olarak_Kabul_Edilmeyen_Ifadelerin_Ornekleri\"><\/span>\u0130la\u00e7 Olarak Kabul Edilmeyen \u0130fadelerin \u00d6rnekleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00d6te yandan, &#8220;sa\u011fl\u0131\u011f\u0131 koruma&#8221; veya &#8220;g\u00fczellik&#8221; gibi ifadeler kullan\u0131lsa bile, bu ifadeler kendi ba\u015f\u0131na ila\u00e7 olarak kabul edilmez. Ayr\u0131ca, &#8220;sa\u011fl\u0131\u011f\u0131 art\u0131rma&#8221; ifadesi, v\u00fccudun fonksiyonlar\u0131n\u0131 art\u0131rabilece\u011fini ima eder, ancak g\u0131da oldu\u011fu a\u00e7\u0131k\u00e7a belirtilmi\u015fse ve ila\u00e7larla kar\u0131\u015ft\u0131r\u0131lmamas\u0131 i\u00e7in \u00f6zen g\u00f6sterilmi\u015fse, ila\u00e7 olarak kabul edilmez.<\/p>\n\n\n\n<p>Yukar\u0131daki bilgiler, Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131&#8217;n\u0131n (Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131) web sitesinde de yay\u0131nlanmaktad\u0131r, l\u00fctfen ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u0130lgili: <a href=\"https:\/\/www.hokeniryo.metro.tokyo.lg.jp\/anzen\/kenko_shokuhin\/ken_syoku\/kanshi\/kounou.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u0130la\u00e7 Benzeri Etkilere \u0130li\u015fkin [ja]<\/a><\/p>\n\n\n\n<p>Unutmay\u0131n, sa\u011fl\u0131k g\u0131dalar\u0131 ila\u00e7 olarak kabul edilmezse bile, g\u0131da olarak kabul edildi\u011fi i\u00e7in, Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;na (Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131) g\u00f6re reklam d\u00fczenlemeleri (Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 Madde 65, F\u0131kra 1) uygulan\u0131r. Detaylar i\u00e7in, T\u00fcketici Ajans\u0131&#8217;n\u0131n (Japon T\u00fcketici Ajans\u0131) a\u015fa\u011f\u0131daki sayfas\u0131na ba\u015fvurunuz.<\/p>\n\n\n\n<p>\u0130lgili: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/extravagant_advertisement\/assets\/representation_cms213_230131_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Sa\u011fl\u0131k G\u0131dalar\u0131 Hakk\u0131nda Hediyelerin G\u00f6sterimi Yasas\u0131 ve Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131 \u00dczerine Dikkat Edilmesi Gereken Hususlar [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_Makinesi_Yasasi_Ifadelerinin_Yeniden_Ifade_Edilmesi_Durumunda_Nasil_Davranilmali\"><\/span>\u0130la\u00e7 Makinesi Yasas\u0131 \u0130fadelerinin Yeniden \u0130fade Edilmesi Durumunda Nas\u0131l Davran\u0131lmal\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_1682600941.png\" alt=\"\u0130la\u00e7 Makinesi Yasas\u0131 \u0130fadelerinin Yeniden \u0130fade Edilmesi Durumunda Nas\u0131l Davran\u0131lmal\u0131\" class=\"wp-image-49861\" style=\"width:840px;height:560px\" \/><\/figure>\n\n\n\n<p>Son y\u0131llarda, reklam d\u00fczenlemelerine uyum sa\u011flamak i\u00e7in, \u0130la\u00e7 Makinesi Yasas\u0131 (Japon \u0130la\u00e7 Makinesi Yasas\u0131) gibi yasalara ayk\u0131r\u0131 ifadeler olup olmad\u0131\u011f\u0131n\u0131 otomatik olarak kontrol eden hizmetler dikkat \u00e7ekmektedir.<\/p>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131&#8217;na g\u00f6re reklam d\u00fczenlemelerine ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131, yaln\u0131zca yasal h\u00fck\u00fcmlerle de\u011fil, ilgili bildirimler, standartlar, y\u00f6nergeler vb. geni\u015f bir yelpazede referans al\u0131narak belirlenir ve bu maliyetli ve zaman al\u0131c\u0131d\u0131r. Bu t\u00fcr maliyetleri azaltmak i\u00e7in reklam kontrol hizmetlerinin kullan\u0131lmas\u0131 caziptir.<\/p>\n\n\n\n<p>Ancak, bi\u00e7imsel olarak d\u00fczenlemeye tabi olmasa bile, genel t\u00fcketicinin alg\u0131s\u0131na g\u00f6re yan\u0131lt\u0131c\u0131 ifadeler olu\u015fturabilecek ifadeler veya ayn\u0131 de\u011ferlendirme kriterlerini kullanmaya devam etmekle birlikte, zamanla yeni d\u00fczenlemelere tabi ifadelerin ortaya \u00e7\u0131kabilece\u011fi olas\u0131l\u0131\u011f\u0131 vard\u0131r.<\/p>\n\n\n\n<p>Ve bu t\u00fcr durumlarda, AI taraf\u0131ndan otomatik olarak ger\u00e7ekle\u015ftirilen kontrol hizmetlerinin yeterince yan\u0131t veremeyebilece\u011fi riski vard\u0131r.<\/p>\n\n\n\n<p>Bu nedenle, her bir reklam ifadesi hakk\u0131nda somut tavsiyelere ihtiya\u00e7 duyan ki\u015filerin, uzman bir avukata dan\u0131\u015fman\u0131n da etkili bir y\u00f6ntem oldu\u011funu belirtmek \u00f6nemlidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Reklam_duzenlemelerine_uyup_uymadiginiz_konusunda_endiseleniyorsaniz_bir_avukata_danisin\"><\/span>\u00d6zet: Reklam d\u00fczenlemelerine uyup uymad\u0131\u011f\u0131n\u0131z konusunda endi\u015feleniyorsan\u0131z bir avukata dan\u0131\u015f\u0131n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/08\/shutterstock_2165481651.png\" alt=\"\u00d6zet: Reklam d\u00fczenlemelerine uyup uymad\u0131\u011f\u0131n\u0131z konusunda endi\u015feleniyorsan\u0131z bir avukata dan\u0131\u015f\u0131n\" class=\"wp-image-49863\" style=\"width:838px;height:559px\" \/><\/figure>\n\n\n\n<p>Bu makalede, ila\u00e7lar, t\u0131bbi cihazlar, kozmetikler ve sa\u011fl\u0131k g\u0131dalar\u0131 gibi her bir kategori i\u00e7in, hangi ifadelerin reklam d\u00fczenlemelerini ihlal etme potansiyeli oldu\u011funu \u00e7e\u015fitli \u00f6rneklerle a\u00e7\u0131klad\u0131k.<\/p>\n\n\n\n<p>Ancak, d\u00fczenlenen ifadeler \u00e7ok \u00e7e\u015fitlidir ve bu makalede tamamen bahsedilemeyen ihlal ifadeleri de vard\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, bir reklam ifadesinin d\u00fczenlemeyi ihlal edip etmedi\u011fi, duruma g\u00f6re belirlenir, bu y\u00fczden ihlal \u00f6rnekleri aras\u0131nda yer almayan bir ifadenin hemen yasal oldu\u011funu varsaymak tehlikelidir. \u00d6zellikle, reklam d\u00fczenlemelerini ihlal etti\u011finizde, para cezas\u0131 veya hapis cezas\u0131 gibi cezalar\u0131n uygulanma olas\u0131l\u0131\u011f\u0131 vard\u0131r, bu y\u00fczden ihlal ifadesi olup olmad\u0131\u011f\u0131n\u0131 dikkatlice incelemek \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nda, reklam ifadelerinin hukuki kontrol\u00fcn\u00fc h\u0131zl\u0131 bir \u015fekilde ger\u00e7ekle\u015ftirebiliriz. Ayr\u0131ca, alternatif ifade \u00f6nerilerine de yan\u0131t veriyoruz. Belirli bir durum hakk\u0131nda somut tavsiyeye ihtiyac\u0131 olanlar, l\u00fctfen Monolith Hukuk B\u00fcrosu&#8217;na dan\u0131\u015f\u0131n.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/?p=49834\" target=\"_blank\" rel=\"noreferrer noopener\">Japon \u0130la\u00e7 Makineleri Yasas\u0131 (eski \u0130la\u00e7 \u0130\u015fleri Yasas\u0131) nedir? Ama\u00e7, d\u00fczenleme hedefleri ve reklam d\u00fczenlemeleri hakk\u0131nda a\u00e7\u0131klama [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle IT ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk b\u00fcrosudur. B\u00fcromuz, medya i\u015fletmecileri, inceleme sitesi i\u015fletmecileri, reklam ajanslar\u0131, D2C ve kozmetik \u00fcreticileri, klinikler, ASP i\u015fletmecileri gibi firmalara makale ve LP&#8217;nin hukuki kontrol\u00fc, y\u00f6nerge olu\u015fturma ve \u00f6rnekleme kontrol\u00fc gibi hizmetler sunmaktad\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet ve gazete reklamlar\u0131nda, her g\u00fcn \u00e7ok say\u0131da ila\u00e7 reklam\u0131 g\u00f6r\u00fclmektedir. Bu t\u00fcr reklam faaliyetleri, her g\u00fcn geli\u015ftirilen ve sat\u0131lan ila\u00e7lar\u0131 geni\u015f kitlelere tan\u0131tmak ve sat\u0131\u015flar\u0131 te\u015fvik etmek [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61758"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61758"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61758\/revisions"}],"predecessor-version":[{"id":62670,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61758\/revisions\/62670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}