{"id":61768,"date":"2023-12-04T11:22:59","date_gmt":"2023-12-04T02:22:59","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=61768"},"modified":"2024-01-17T18:05:59","modified_gmt":"2024-01-17T09:05:59","slug":"supplement-advertisemen","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen","title":{"rendered":"Supplement Reklamlar\u0131nda Yasaklanan \u0130fadeler Nelerdir? Dikkat Edilmesi Gereken \u00dc\u00e7 Japon Hukuku A\u00e7\u0131klan\u0131yor"},"content":{"rendered":"\n<p>G\u00fcnl\u00fck beslenmemizde eksik kalan besinleri tamamlamak i\u00e7in &#8216;destekleyici g\u0131da&#8217; olarak ba\u015flayan takviyeler. \u015eu anda, \u00e7e\u015fitli d\u00fczenlemeler sayesinde, i\u015flevlerini ifade eden \u00e7e\u015fitli \u00fcr\u00fcnler sat\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Ancak, takviye \u00fcr\u00fcnlerinin reklamlar\u0131nda t\u00fcketicileri yan\u0131lt\u0131c\u0131 ifadelerin kullan\u0131lmas\u0131 sorun olmaya ba\u015flam\u0131\u015ft\u0131r ve baz\u0131 durumlarda d\u00fczeltme emirleri veya cezalar uygulanabilecek en k\u00f6t\u00fc durumlar bile vard\u0131r.<\/p>\n\n\n\n<p>\u0130\u015fte bu y\u00fczden, bu sefer reklam verenlerin ve reklam sekt\u00f6r\u00fcndeki ki\u015filerin bilmesi gereken, takviye \u00fcr\u00fcnlerinde kullan\u0131lmamas\u0131 gereken ifadeleri d\u00fczenleyip detayl\u0131 bir \u015fekilde a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Takviyeler_Nedir\" title=\"Takviyeler Nedir\">Takviyeler Nedir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Fonksiyonel_Gosterim_Yapabilen_Uc_Saglik_Fonksiyonlu_Gida\" title=\"Fonksiyonel G\u00f6sterim Yapabilen \u00dc\u00e7 Sa\u011fl\u0131k Fonksiyonlu G\u0131da\">Fonksiyonel G\u00f6sterim Yapabilen \u00dc\u00e7 Sa\u011fl\u0131k Fonksiyonlu G\u0131da<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Belirli_Saglik_Fonksiyonlu_Gida_Tokuho\" title=\"Belirli Sa\u011fl\u0131k Fonksiyonlu G\u0131da (Tokuho)\">Belirli Sa\u011fl\u0131k Fonksiyonlu G\u0131da (Tokuho)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Besin_Fonksiyonlu_Gida\" title=\"Besin Fonksiyonlu G\u0131da\">Besin Fonksiyonlu G\u0131da<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Fonksiyonel_Gosterimli_Gida\" title=\"Fonksiyonel G\u00f6sterimli G\u0131da\">Fonksiyonel G\u00f6sterimli G\u0131da<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Takviye_Reklamlari_Ile_Ilgili_Uc_Yasal_Duzenleme\" title=\"Takviye Reklamlar\u0131 \u0130le \u0130lgili \u00dc\u00e7 Yasal D\u00fczenleme\">Takviye Reklamlar\u0131 \u0130le \u0130lgili \u00dc\u00e7 Yasal D\u00fczenleme<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Japon_Ilac_ve_Tibbi_Cihazlar_Yasasi_Ilac_Tibbi_Cihazlar_vb_Kalite_Etkinlik_ve_Guvenligin_Saglanmasi_Hakkinda_Yasal_Duzenleme\" title=\"Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 (\u0130la\u00e7, T\u0131bbi Cihazlar vb. Kalite, Etkinlik ve G\u00fcvenli\u011fin Sa\u011flanmas\u0131 Hakk\u0131nda Yasal D\u00fczenleme)\">Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 (\u0130la\u00e7, T\u0131bbi Cihazlar vb. Kalite, Etkinlik ve G\u00fcvenli\u011fin Sa\u011flanmas\u0131 Hakk\u0131nda Yasal D\u00fczenleme)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Japon_Saglik_Gelistirme_Yasasi\" title=\"Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131\">Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Japon_Hediyelerin_Gosterimi_Yasasi_Haksiz_Hediyeler_ve_Yaniltici_Gosterimlerin_Onlenmesi_Yasasi\" title=\"Japon Hediyelerin G\u00f6sterimi Yasas\u0131 (Haks\u0131z Hediyeler ve Yan\u0131lt\u0131c\u0131 G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131)\">Japon Hediyelerin G\u00f6sterimi Yasas\u0131 (Haks\u0131z Hediyeler ve Yan\u0131lt\u0131c\u0131 G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Takviye_Reklamlarinda_Turlerine_Gore_Kabul_Edilmeyen_Ifadeler\" title=\"Takviye Reklamlar\u0131nda T\u00fcrlerine G\u00f6re Kabul Edilmeyen \u0130fadeler\">Takviye Reklamlar\u0131nda T\u00fcrlerine G\u00f6re Kabul Edilmeyen \u0130fadeler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Ortak_Yanlis_Ifadeler\" title=\"Ortak Yanl\u0131\u015f \u0130fadeler\">Ortak Yanl\u0131\u015f \u0130fadeler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Hastaligin_tedavi_edilmesi_veya_onlenmesi_amaciyla_etkinlik_ve_etkiler\" title=\"Hastal\u0131\u011f\u0131n tedavi edilmesi veya \u00f6nlenmesi amac\u0131yla etkinlik ve etkiler\">Hastal\u0131\u011f\u0131n tedavi edilmesi veya \u00f6nlenmesi amac\u0131yla etkinlik ve etkiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Vucut_fonksiyonlarinin_genel_guclendirilmesi_artirilmasi_amaciyla_etkinlik_ve_etkiler\" title=\"V\u00fccut fonksiyonlar\u0131n\u0131n genel g\u00fc\u00e7lendirilmesi, art\u0131r\u0131lmas\u0131 amac\u0131yla etkinlik ve etkiler\">V\u00fccut fonksiyonlar\u0131n\u0131n genel g\u00fc\u00e7lendirilmesi, art\u0131r\u0131lmas\u0131 amac\u0131yla etkinlik ve etkiler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Ilac_benzeri_etkinlik_ve_etkilerin_ima_edilmesi\" title=\"\u0130la\u00e7 benzeri etkinlik ve etkilerin ima edilmesi\">\u0130la\u00e7 benzeri etkinlik ve etkilerin ima edilmesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Belirli_Saglik_Gidalarinin_Yaniltici_Ifadeleri\" title=\"Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri\">Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Izin_Verilen_Icerigi_Asan_Ifadeler\" title=\"\u0130zin Verilen \u0130\u00e7eri\u011fi A\u015fan \u0130fadeler\">\u0130zin Verilen \u0130\u00e7eri\u011fi A\u015fan \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Anket_veya_Izleme_Arastirmalarinin_Kullanimi_Yaniltici_Ifadeler\" title=\"Anket veya \u0130zleme Ara\u015ft\u0131rmalar\u0131n\u0131n Kullan\u0131m\u0131 Yan\u0131lt\u0131c\u0131 \u0130fadeler\">Anket veya \u0130zleme Ara\u015ft\u0131rmalar\u0131n\u0131n Kullan\u0131m\u0131 Yan\u0131lt\u0131c\u0131 \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Doktor_Teshisi_veya_Tedavisi_Olmadan_Hastaligi_Iyilestirebilecegi_Izlenimi_Veren_Ifadeler\" title=\"Doktor Te\u015fhisi veya Tedavisi Olmadan Hastal\u0131\u011f\u0131 \u0130yile\u015ftirebilece\u011fi \u0130zlenimi Veren \u0130fadeler\">Doktor Te\u015fhisi veya Tedavisi Olmadan Hastal\u0131\u011f\u0131 \u0130yile\u015ftirebilece\u011fi \u0130zlenimi Veren \u0130fadeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Beslenme_Fonksiyonlu_Gidalarin_Yaniltici_Ifadeleri\" title=\"Beslenme Fonksiyonlu G\u0131dalar\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri\">Beslenme Fonksiyonlu G\u0131dalar\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Devletin_Belirledigi_Besin_Ogeleri_Disindaki_Ogeler_Icin_Fonksiyon_Ifadesi\" title=\"Devletin Belirledi\u011fi Besin \u00d6\u011feleri D\u0131\u015f\u0131ndaki \u00d6\u011feler \u0130\u00e7in Fonksiyon \u0130fadesi\">Devletin Belirledi\u011fi Besin \u00d6\u011feleri D\u0131\u015f\u0131ndaki \u00d6\u011feler \u0130\u00e7in Fonksiyon \u0130fadesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Devletin_Belirledigi_Alim_Miktarini_Karsilamayan_Besin_Ogeleri_Icin_Fonksiyon_Ifadesi\" title=\"Devletin Belirledi\u011fi Al\u0131m Miktar\u0131n\u0131 Kar\u015f\u0131lamayan Besin \u00d6\u011feleri \u0130\u00e7in Fonksiyon \u0130fadesi\">Devletin Belirledi\u011fi Al\u0131m Miktar\u0131n\u0131 Kar\u015f\u0131lamayan Besin \u00d6\u011feleri \u0130\u00e7in Fonksiyon \u0130fadesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Fonksiyonel_Gida_Ifadelerinde_Yaniltici_Ifadeler\" title=\"Fonksiyonel G\u0131da \u0130fadelerinde Yan\u0131lt\u0131c\u0131 \u0130fadeler\">Fonksiyonel G\u0131da \u0130fadelerinde Yan\u0131lt\u0131c\u0131 \u0130fadeler<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Tuketici_Ajansi%E2%80%99na_Bildirilen_Icerikten_Fazla_Ifade_Kullanimi\" title=\"T\u00fcketici Ajans\u0131&#8217;na Bildirilen \u0130\u00e7erikten Fazla \u0130fade Kullan\u0131m\u0131\">T\u00fcketici Ajans\u0131&#8217;na Bildirilen \u0130\u00e7erikten Fazla \u0130fade Kullan\u0131m\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Ozel_Saglik_Gidasi_Olarak_Tuketici_Tarafindan_Yanilgiya_Dusurulebilecek_Ifadeler\" title=\"\u00d6zel Sa\u011fl\u0131k G\u0131das\u0131 Olarak T\u00fcketici Taraf\u0131ndan Yan\u0131lg\u0131ya D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler\">\u00d6zel Sa\u011fl\u0131k G\u0131das\u0131 Olarak T\u00fcketici Taraf\u0131ndan Yan\u0131lg\u0131ya D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Devletin_Degerlendirme_ve_Onayini_Aldigi_Yanilgisina_Dusurulebilecek_Ifadeler\" title=\"Devletin De\u011ferlendirme ve Onay\u0131n\u0131 Ald\u0131\u011f\u0131 Yan\u0131lg\u0131s\u0131na D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler\">Devletin De\u011ferlendirme ve Onay\u0131n\u0131 Ald\u0131\u011f\u0131 Yan\u0131lg\u0131s\u0131na D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Bilimsel_Dayanagi_Olmayan_veya_Mantiksiz_Ifadeler\" title=\"Bilimsel Dayana\u011f\u0131 Olmayan veya Mant\u0131ks\u0131z \u0130fadeler\">Bilimsel Dayana\u011f\u0131 Olmayan veya Mant\u0131ks\u0131z \u0130fadeler<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Ozet_Gida_Takviyesi_Reklamlarinda_Hukuki_Kontrol_Sart\" title=\"\u00d6zet: G\u0131da Takviyesi Reklamlar\u0131nda Hukuki Kontrol \u015eart\">\u00d6zet: G\u0131da Takviyesi Reklamlar\u0131nda Hukuki Kontrol \u015eart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/supplement-advertisemen\/#Buromuz_Tarafindan_Alinan_Onlemler\" title=\"B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler\">B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takviyeler_Nedir\"><\/span>Takviyeler Nedir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/10\/shutterstock_1488456626.jpg\" alt=\"Takviyeler Nedir\" class=\"wp-image-52480\" \/><\/figure>\n\n\n\n<p>Takviyeler hukuken a\u00e7\u0131k\u00e7a tan\u0131mlanmam\u0131\u015f olsa da, genel olarak sa\u011fl\u0131k g\u0131dalar\u0131 s\u0131n\u0131f\u0131na girerler. Ancak, normal g\u0131dalardan farkl\u0131 olarak, genellikle toz, tablet, kaps\u00fcl gibi ila\u00e7lara benzer \u015fekilleri vard\u0131r.<\/p>\n\n\n\n<p>Aslen sa\u011fl\u0131k destek g\u0131dalar\u0131 karakterine sahipken, g\u00fcn\u00fcm\u00fczde sadece sa\u011fl\u0131\u011f\u0131n s\u00fcrd\u00fcr\u00fclmesi i\u00e7in gerekli besin maddelerini tamamlamakla kalmaz, ayn\u0131 zamanda hukuka dayal\u0131 belirli fizyolojik i\u015flevlere veya sa\u011fl\u0131k i\u015flevlerine sahip olanlar veya bilimsel kan\u0131tlara dayal\u0131 i\u015flevselli\u011fi g\u00f6steren ve sat\u0131\u015fa sunulan \u00fcr\u00fcnler de bulunmaktad\u0131r.<\/p>\n\n\n\n<p>\u00c7e\u015fitli t\u00fcrleri olan takviyeler genel olarak iki ana kategoriye ayr\u0131l\u0131r:<\/p>\n\n\n\n<ul>\n<li>S\u00f6zde sa\u011fl\u0131k g\u0131dalar\u0131 (besin takviyesi g\u0131dalar, sa\u011fl\u0131k destek g\u0131dalar, besin d\u00fczenleyici g\u0131dalar vb.)<\/li>\n<\/ul>\n\n\n\n<p>Devlet onay\u0131 almayan ve i\u015flevselli\u011fini g\u00f6steremeyen g\u0131dalar.<\/p>\n\n\n\n<ul>\n<li>Sa\u011fl\u0131k i\u015flevi g\u0131dalar\u0131 (Belirli Sa\u011fl\u0131k G\u0131dalar\u0131, Besin \u0130\u015flevi G\u0131dalar\u0131, \u0130\u015flevsel G\u0131dalar)<\/li>\n<\/ul>\n\n\n\n<p>\u201cSa\u011fl\u0131k \u0130\u015flevi G\u0131da Sistemi\u201d ve \u201c\u0130\u015flevsel G\u0131da Sistemi\u201dne dayanarak i\u015flevselli\u011fini g\u00f6sterebilen g\u0131dalar.<\/p>\n\n\n\n<p>&#8220;Sat\u0131\u015fa sunulan g\u0131dalar&#8221; aras\u0131nda, hastal\u0131klar\u0131n tedavi etkisi veya \u00f6nleyici etkisi olanlar ila\u00e7 olarak kabul edilir ve bu nedenle sa\u011fl\u0131k g\u0131dalar\u0131ndan ayr\u0131l\u0131r.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/food_labeling\/health_and_nutrition_labelling\" target=\"_blank\" rel=\"noreferrer noopener\">T\u00fcketici Ajans\u0131 &#8220;Sa\u011fl\u0131k ve Beslenme ile \u0130lgili G\u0131da Etiketleme Sistemleri&#8221; [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fonksiyonel_Gosterim_Yapabilen_Uc_Saglik_Fonksiyonlu_Gida\"><\/span>Fonksiyonel G\u00f6sterim Yapabilen \u00dc\u00e7 Sa\u011fl\u0131k Fonksiyonlu G\u0131da<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sa\u011fl\u0131k fonksiyonlu g\u0131da, devletin belirledi\u011fi g\u00fcvenlik ve etkinlik standartlar\u0131na uygun olarak g\u0131dan\u0131n fonksiyonlar\u0131n\u0131 g\u00f6sterebilen bir g\u0131da t\u00fcr\u00fcd\u00fcr. \u0130la\u00e7lardan farkl\u0131 olarak, hastal\u0131klar\u0131n tedavisi veya \u00f6nlenmesi i\u00e7in t\u00fcketilmez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belirli_Saglik_Fonksiyonlu_Gida_Tokuho\"><\/span>Belirli Sa\u011fl\u0131k Fonksiyonlu G\u0131da (Tokuho)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli Sa\u011fl\u0131k Fonksiyonlu G\u0131da, v\u00fccudun fizyolojik fonksiyonlar\u0131n\u0131 etkileyen &#8216;kat\u0131l\u0131m bile\u015fenleri&#8217; i\u00e7erir ve etkinlik ve g\u00fcvenlik konusunda T\u00fcketici Ajans\u0131&#8217;n\u0131n incelemesini ge\u00e7ip onaylanm\u0131\u015f bir g\u0131dad\u0131r. &#8216;Belirli Sa\u011fl\u0131k Fonksiyonlu G\u0131da \u0130\u015fareti&#8217; ile birlikte &#8216;belirli sa\u011fl\u0131k fonksiyonlar\u0131&#8217; hakk\u0131nda bilgi verilebilir.<\/p>\n\n\n\n<p>&#8216;Kat\u0131l\u0131m bile\u015fenleri&#8217; aras\u0131nda oligosakkaritler, laktik asit bakterileri, bitkisel lifler vb. bulunur ve sadece ila\u00e7larda bulunan bile\u015fenler kullan\u0131lamaz.<\/p>\n\n\n\n<p>Onaylanan fonksiyonel g\u00f6sterimler, kat\u0131l\u0131m bile\u015feninin t\u00fcr\u00fcne ba\u011fl\u0131 olarak de\u011fi\u015fir, ancak &#8216;kan \u015fekeri, kan bas\u0131nc\u0131, kan kolesterol\u00fc vb. normal seviyede tutmaya yard\u0131mc\u0131 olur&#8217;, &#8216;mide durumunu d\u00fczeltir&#8217;, &#8216;kemik sa\u011fl\u0131\u011f\u0131na yard\u0131mc\u0131 olur&#8217; gibi \u00f6zellikler bulunur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Besin_Fonksiyonlu_Gida\"><\/span>Besin Fonksiyonlu G\u0131da<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Besin Fonksiyonlu G\u0131da, insan hayat\u0131 ve sa\u011fl\u0131\u011f\u0131n\u0131n s\u00fcrd\u00fcr\u00fclmesi i\u00e7in gerekli olan belirli besin bile\u015fenlerini tamamlamay\u0131 ama\u00e7layan bir g\u0131dad\u0131r. Devletin belirledi\u011fi standartlara uygunsa, izin ba\u015fvurusu yapmadan veya bildirimde bulunmadan g\u0131dada bulunan besin bile\u015fenlerinin fonksiyonlar\u0131n\u0131 g\u00f6sterip sat\u0131\u015fa sunabilirsiniz.<\/p>\n\n\n\n<p>\u015eu anda, belirlenen standartlara uygun besin maddeleri aras\u0131nda a\u015fa\u011f\u0131daki vitaminler ve minerallerin yan\u0131 s\u0131ra belirli ya\u011f asitleri bulunmaktad\u0131r.<\/p>\n\n\n\n<ul>\n<li>Vitaminler<\/li>\n<\/ul>\n\n\n\n<p>Niasin, Pantotenik asit, Biotin, Vitamin A, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Vitamin C, Vitamin D, Vitamin E, Vitamin K, Folik asit<\/p>\n\n\n\n<ul>\n<li>Mineraller<\/li>\n<\/ul>\n\n\n\n<p>\u00c7inko, Potasyum, Kalsiyum, Demir, Bak\u0131r, Magnezyum<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fonksiyonel_Gosterimli_Gida\"><\/span>Fonksiyonel G\u00f6sterimli G\u0131da<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fonksiyonel G\u00f6sterimli G\u0131da, devletin belirledi\u011fi kurallara dayanarak sa\u011fl\u0131k fonksiyonlar\u0131n\u0131n bilimsel temelini ve g\u00fcvenli\u011fini de\u011ferlendirir ve T\u00fcketici Ajans\u0131&#8217;na bildirimde bulunman\u0131z yeterlidir, T\u00fcketici Ajans\u0131&#8217;n\u0131n incelemesi veya onay\u0131 gerekli de\u011fildir.<\/p>\n\n\n\n<p>Ayr\u0131ca, bildirilen bilgiler T\u00fcketici Ajans\u0131&#8217;n\u0131n web sitesinde yay\u0131nlan\u0131r, b\u00f6ylece herkes i\u00e7eri\u011fi kontrol edebilir.<\/p>\n\n\n\n<p>Fonksiyonel de\u011ferlendirme, a\u015fa\u011f\u0131daki y\u00f6ntemlerden biriyle yap\u0131l\u0131r.<\/p>\n\n\n\n<ul>\n<li>Nihai \u00fcr\u00fcn\u00fc kullanarak klinik deneyler yap\u0131l\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu durumda, fonksiyonel ifade &#8220;\u25cb\u25cb fonksiyonu vard\u0131r&#8221; olacakt\u0131r.<\/p>\n\n\n\n<ul>\n<li>Nihai \u00fcr\u00fcn veya fonksiyonel kat\u0131l\u0131m bile\u015feni hakk\u0131nda literat\u00fcr ara\u015ft\u0131rmas\u0131 yap\u0131l\u0131r<\/li>\n<\/ul>\n\n\n\n<p>Bu durumda, fonksiyonel ifade &#8220;\u25cb\u25cb fonksiyonu oldu\u011fu bildirilmi\u015ftir&#8221; olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takviye_Reklamlari_Ile_Ilgili_Uc_Yasal_Duzenleme\"><\/span>Takviye Reklamlar\u0131 \u0130le \u0130lgili \u00dc\u00e7 Yasal D\u00fczenleme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Takviye reklamlar\u0131 yap\u0131l\u0131rken, reklam verenlerin ve reklam sekt\u00f6r\u00fc \u00e7al\u0131\u015fanlar\u0131n\u0131n mutlaka bilmesi gereken \u00f6nemli yasalar, &#8216;Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131&#8217;, &#8216;Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217; ve &#8216;Japon Hediyelerin G\u00f6sterimi Yasas\u0131&#8217; olmak \u00fczere \u00fc\u00e7 tanedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Ilac_ve_Tibbi_Cihazlar_Yasasi_Ilac_Tibbi_Cihazlar_vb_Kalite_Etkinlik_ve_Guvenligin_Saglanmasi_Hakkinda_Yasal_Duzenleme\"><\/span>Japon \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 (\u0130la\u00e7, T\u0131bbi Cihazlar vb. Kalite, Etkinlik ve G\u00fcvenli\u011fin Sa\u011flanmas\u0131 Hakk\u0131nda Yasal D\u00fczenleme)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131 ile d\u00fczenlenen \u00fcr\u00fcnler &#8216;ila\u00e7lar&#8217;, &#8216;ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler&#8217;, &#8216;kozmetik \u00fcr\u00fcnler&#8217;, &#8216;t\u0131bbi cihazlar ve rejeneratif t\u0131p \u00fcr\u00fcnleri&#8217; olmak \u00fczere be\u015f t\u00fcrd\u00fcr. Asl\u0131nda, bu yasa takviyelerle do\u011frudan ilgili de\u011fildir, ancak takviye reklamlar\u0131nda ila\u00e7 veya ila\u00e7 d\u0131\u015f\u0131 \u00fcr\u00fcnler gibi etkiler ve faydalar ifade edilirse, bu \u0130la\u00e7 ve T\u0131bbi Cihazlar Yasas\u0131&#8217;na ayk\u0131r\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Saglik_Gelistirme_Yasasi\"><\/span>Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;nda dikkat edilmesi gereken nokta, 65. maddenin 1. f\u0131kras\u0131ndaki abart\u0131l\u0131 ifadelerle ilgili d\u00fczenlemedir.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 65 (Abart\u0131l\u0131 \u0130fadelerin Yasaklanmas\u0131)<\/p>\n\n\n\n<p>1. Herhangi bir ki\u015fi, bir \u00fcr\u00fcn\u00fc g\u0131da olarak sat\u0131\u015fa sunarken, sa\u011fl\u0131\u011f\u0131n korunmas\u0131 ve geli\u015ftirilmesi etkisi ve di\u011fer konular hakk\u0131nda (sonraki maddede &#8220;sa\u011fl\u0131k koruma ve geli\u015ftirme etkileri vb.&#8221; olarak adland\u0131r\u0131l\u0131r) belirgin \u015fekilde ger\u00e7eklerden sapm\u0131\u015f ifadeler kullanmamal\u0131 veya belirgin \u015fekilde yan\u0131lt\u0131c\u0131 ifadeler kullanmamal\u0131d\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>Bu madde, &#8216;g\u0131da olarak sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin&#8217; reklamlar\u0131ndaki ifadeleri d\u00fczenler, bu nedenle sadece &#8216;s\u00f6zde sa\u011fl\u0131k g\u0131dalar\u0131&#8217; de\u011fil, &#8216;sa\u011fl\u0131k fonksiyonel g\u0131dalar&#8217; olarak sat\u0131lan takviyeler de kapsam dahilindedir.<\/p>\n\n\n\n<p>Ayr\u0131ca, &#8216;herhangi bir ki\u015fi&#8217; olarak belirtildi\u011fi i\u00e7in, sadece \u00fcr\u00fcn \u00fcreticileri ve sat\u0131c\u0131lar\u0131 de\u011fil, reklam ajanslar\u0131 ve hizmet sa\u011flay\u0131c\u0131lar gibi reklamla ilgilenen di\u011fer taraflar da kapsam dahilindedir, bu nedenle dikkatli olunmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediyelerin_Gosterimi_Yasasi_Haksiz_Hediyeler_ve_Yaniltici_Gosterimlerin_Onlenmesi_Yasasi\"><\/span>Japon Hediyelerin G\u00f6sterimi Yasas\u0131 (Haks\u0131z Hediyeler ve Yan\u0131lt\u0131c\u0131 G\u00f6sterimlerin \u00d6nlenmesi Yasas\u0131)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Takviye reklamlar\u0131yla ilgili olarak Hediyelerin G\u00f6sterimi Yasas\u0131&#8217;nda dikkat edilmesi gereken nokta, 5. maddede yasaklanan &#8216;\u00fcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim&#8217; ve &#8216;avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim&#8217;dir.<\/p>\n\n\n\n<p>\u00dcst\u00fcn yan\u0131lt\u0131c\u0131 g\u00f6sterim, i\u015fletmelerin kendi \u00fcr\u00fcnlerini &#8216;ger\u00e7ektekinden belirgin \u015fekilde \u00fcst\u00fcn&#8217; veya &#8216;di\u011fer i\u015fletmelerin benzer \u00fcr\u00fcnlerinden belirgin \u015fekilde \u00fcst\u00fcn&#8217; gibi ifadelerle haks\u0131z yere m\u00fc\u015fteri \u00e7ekmek i\u00e7in genel t\u00fcketicileri yan\u0131lt\u0131c\u0131 bir eylemdir.<\/p>\n\n\n\n<p>Avantajl\u0131 yan\u0131lt\u0131c\u0131 g\u00f6sterim, i\u015fletmelerin kendi \u00fcr\u00fcnlerini, hizmetlerini, fiyatlar\u0131n\u0131 veya di\u011fer ticari ko\u015fullar\u0131n\u0131 &#8216;ger\u00e7ektekinden belirgin \u015fekilde daha avantajl\u0131&#8217; veya &#8216;di\u011fer i\u015fletmelerden belirgin \u015fekilde daha avantajl\u0131&#8217; gibi ifadelerle haks\u0131z yere m\u00fc\u015fteri \u00e7ekmek i\u00e7in genel t\u00fcketicileri yan\u0131lt\u0131c\u0131 bir eylemdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Takviye_Reklamlarinda_Turlerine_Gore_Kabul_Edilmeyen_Ifadeler\"><\/span>Takviye Reklamlar\u0131nda T\u00fcrlerine G\u00f6re Kabul Edilmeyen \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2022\/10\/shutterstock_126763280.jpg\" alt=\"Takviye Reklamlar\u0131nda T\u00fcrlerine G\u00f6re Kabul Edilmeyen \u0130fadeler\" class=\"wp-image-52482\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ortak_Yanlis_Ifadeler\"><\/span>Ortak Yanl\u0131\u015f \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u0130la\u00e7 Makinesi Yasas\u0131 (Japanese Pharmaceutical Affairs Law) taraf\u0131ndan belirlenen ila\u00e7lar ve benzerleri i\u00e7in kabul edilen etkinlik ve etkiler, hastal\u0131k isimleri, ila\u00e7larla kar\u0131\u015ft\u0131r\u0131lacak a\u015fa\u011f\u0131daki ifadeler, t\u00fcm takviyeler i\u00e7in ortak yanl\u0131\u015f ifadeler olacakt\u0131r.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hastaligin_tedavi_edilmesi_veya_onlenmesi_amaciyla_etkinlik_ve_etkiler\"><\/span>Hastal\u0131\u011f\u0131n tedavi edilmesi veya \u00f6nlenmesi amac\u0131yla etkinlik ve etkiler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: Diyabet, y\u00fcksek tansiyon, arterioskleroz hastalar\u0131 i\u00e7in, mide ve duodenum \u00fclserinin \u00f6nlenmesi, karaci\u011fer ve b\u00f6brek hasar\u0131n\u0131n tedavisi, kanserin iyile\u015fmesi, g\u00f6z hastalar\u0131 i\u00e7in, kab\u0131zl\u0131\u011f\u0131n tedavisi vb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vucut_fonksiyonlarinin_genel_guclendirilmesi_artirilmasi_amaciyla_etkinlik_ve_etkiler\"><\/span>V\u00fccut fonksiyonlar\u0131n\u0131n genel g\u00fc\u00e7lendirilmesi, art\u0131r\u0131lmas\u0131 amac\u0131yla etkinlik ve etkiler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: Yorgunluk giderme, g\u00fc\u00e7lendirme, fiziksel g\u00fc\u00e7 art\u0131rma, i\u015ftah art\u0131rma, ya\u015flanmay\u0131 \u00f6nleme, \u00f6\u011frenme yetene\u011fini art\u0131rma, gen\u00e7le\u015ftirme, enerji verme, metabolizmay\u0131 h\u0131zland\u0131rma, endokrin fonksiyonlar\u0131 h\u0131zland\u0131rma, detoksifikasyon fonksiyonunu art\u0131rma, kalp fonksiyonunu art\u0131rma, kan\u0131 temizleme, hastal\u0131klara kar\u015f\u0131 do\u011fal iyile\u015fme yetene\u011fini art\u0131rma, mide ve ba\u011f\u0131rsaklar\u0131n sindirim ve emilimini art\u0131rma, mide sa\u011fl\u0131\u011f\u0131 ve ba\u011f\u0131rsak d\u00fczenleyici, hastal\u0131k s\u0131ras\u0131nda ve sonras\u0131nda, b\u00fcy\u00fcmeyi te\u015fvik etme vb. (Beslenme takviyesi, sa\u011fl\u0131\u011f\u0131n korunmas\u0131 vb. ifadeler bu etkinlik ve etkilere dahil de\u011fildir)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilac_benzeri_etkinlik_ve_etkilerin_ima_edilmesi\"><\/span>\u0130la\u00e7 benzeri etkinlik ve etkilerin ima edilmesi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>\u0130sim veya slogan ile ima edilenler<\/li>\n<\/ul>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: Ya\u015fam s\u00fcresini uzatan\u25cb\u25cb, \u25cb\u25cb&#8217;n\u0131n \u00f6z\u00fc (\u00f6l\u00fcms\u00fczl\u00fck kayna\u011f\u0131), \u25cb\u25cb&#8217;n\u0131n \u00f6z\u00fc (ya\u015flanmay\u0131 \u00f6nleyen kaynak), ila\u00e7\u25cb\u25cb, \u00f6l\u00fcms\u00fczl\u00fck ve uzun \u00f6m\u00fcr, y\u00fcz ya\u015f\u0131nda ya\u015fam\u0131n \u00f6z\u00fc, geleneksel \u00c7in t\u0131bb\u0131 s\u0131rlar\u0131, imparatorluk \u00c7in re\u00e7etesi, Japon ve \u00c7in geleneksel form\u00fclleri vb.<\/p>\n\n\n\n<ul>\n<li>\u0130\u00e7erik g\u00f6sterimi ve a\u00e7\u0131klamas\u0131 ile ima edilenler<\/li>\n<\/ul>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: V\u00fccut yap\u0131s\u0131n\u0131 d\u00fczeltme, mide sa\u011fl\u0131\u011f\u0131 ve ba\u011f\u0131rsak d\u00fczenleyici olarak bilinen \u25cb\u25cb\u25cb\u25cb&#8217;yi ana malzeme olarak kullanma, buna yararl\u0131 bile\u015fenler eklenmesi, sinerjik etkisi olanlar vb.<\/p>\n\n\n\n<ul>\n<li>\u00dcretim y\u00f6nteminin a\u00e7\u0131klamas\u0131 ile ima edilenler<\/li>\n<\/ul>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: Japonya&#8217;n\u0131n derin da\u011flar\u0131 ve yaylalar\u0131nda do\u011fal olarak yeti\u015fen bitki \u25cb\u25cb\u25cb&#8217;yi ana bile\u015fen olarak kullanma, \u25b3\u25b3\u25b3, \u00d7\u00d7\u00d7 vb. bitkileri \u00f6zg\u00fcn \u00fcretim y\u00f6ntemi (patent ba\u015fvurusu yap\u0131lan \u00fcretim y\u00f6ntemi) ile haz\u0131rlama vb.<\/p>\n\n\n\n<ul>\n<li>K\u00f6ken, t\u00fcrev vb. a\u00e7\u0131klamalar ile ima edilenler<\/li>\n<\/ul>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: \u25cb\u25cb\u25cb adl\u0131 eski do\u011fa bilimleri kitab\u0131na bakarsak, mideyi a\u00e7ar, depresyonu da\u011f\u0131t\u0131r, sindirime yard\u0131mc\u0131 olur, b\u00f6cekleri \u00f6ld\u00fcr\u00fcr, balgam\u0131 da yok eder. Bu t\u00fcr deneyimler eski zamanlardan beri aktar\u0131ld\u0131\u011f\u0131 i\u00e7in her zaman yemek masas\u0131nda bulunur vb.<\/p>\n\n\n\n<ul>\n<li>Gazete, dergi vb. makaleler, doktor, bilim insan\u0131 vb. konu\u015fmalar, teoriler, deneyimlerin al\u0131nt\u0131lanmas\u0131 veya yay\u0131nlanmas\u0131 ile ima edilenler<\/li>\n<\/ul>\n\n\n\n<p>Yanl\u0131\u015f \u0130fade: T\u0131p doktoru \u25cb\u25cb\u25cb\u25cb&#8217;nun s\u00f6zleri<\/p>\n\n\n\n<p>&#8220;Eskiden beri, k\u0131rm\u0131z\u0131 pirin\u00e7 \u00fczerine \u25b3\u25b3\u25b3 d\u00f6k\u00fclerek yenirse kansere yakalanmayaca\u011f\u0131 s\u00f6ylenir. &#8230; Kanser h\u00fccrelerinin lipid metabolizma bozuklu\u011fu ve dolay\u0131s\u0131yla karbonhidrat, protein metabolizma bozuklu\u011fu ve \u25b3\u25b3\u25b3&#8217;n\u0131n ba\u011flant\u0131s\u0131 olabilece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcr.&#8221; vb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belirli_Saglik_Gidalarinin_Yaniltici_Ifadeleri\"><\/span>Belirli Sa\u011fl\u0131k G\u0131dalar\u0131n\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Belirli sa\u011fl\u0131k g\u0131dalar\u0131, T\u00fcketici Ajans\u0131 taraf\u0131ndan onaylanan &#8220;belirli sa\u011fl\u0131k fonksiyonlar\u0131&#8221; hakk\u0131nda bilgi verme yetkisine sahip g\u0131dalard\u0131r. Ancak, izin verilen i\u00e7eri\u011fi a\u015fan ifadeler veya ger\u00e7eklerle uyu\u015fmayan ifadeler &#8220;yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 ifadeler&#8221; kapsam\u0131na girebilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Izin_Verilen_Icerigi_Asan_Ifadeler\"><\/span>\u0130zin Verilen \u0130\u00e7eri\u011fi A\u015fan \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u0130zin verilen i\u00e7erik: &#8220;Bu takviye, yemek sonras\u0131 kan trigliserit seviyelerinin y\u00fckselmesini engelleyen \u25cb\u25cb i\u00e7erir, bu nedenle ya\u011fl\u0131 yemekler t\u00fcketme e\u011filiminde olan ki\u015filerin beslenme al\u0131\u015fkanl\u0131klar\u0131n\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olur.&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;V\u00fccut ya\u011f\u0131n\u0131 azalt\u0131r&#8221;, &#8220;Trigliserit seviyelerinin y\u00fckselmesini engeller&#8221;<\/p>\n\n\n\n<p>\u0130zin verilen i\u00e7erik: &#8220;Bu takviye, kolesterol emilimini engelleyen bir etkiye sahip olan \u25cb\u25cb i\u00e7erir, bu nedenle kolesterol konusunda endi\u015felenen ki\u015filer i\u00e7in uygun bir g\u0131dad\u0131r.&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;Kolesterol emilimini engeller&#8221;<\/p>\n\n\n\n<p>\u0130zin verilen i\u00e7erik: &#8220;Bu takviye, \u25cb\u25cb i\u00e7erir ve \u015feker emilimini hafifletir, bu nedenle kan \u015fekeri seviyeleri konusunda endi\u015felenmeye ba\u015flayan ki\u015filer i\u00e7in uygundur.&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;Kan \u015fekeri seviyelerini d\u00fc\u015f\u00fcr\u00fcr&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Anket_veya_Izleme_Arastirmalarinin_Kullanimi_Yaniltici_Ifadeler\"><\/span>Anket veya \u0130zleme Ara\u015ft\u0131rmalar\u0131n\u0131n Kullan\u0131m\u0131 Yan\u0131lt\u0131c\u0131 \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Soru i\u00e7eri\u011fi: &#8220;Bu \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131\u011f\u0131n\u0131za memnun musunuz?&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;\u25cb\u25cb% ki\u015fi etkisini hissetti&#8221; (Soru, etki hakk\u0131nda de\u011fil)<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma sonucu: \u00dcr\u00fcn\u00fcn etkisini hissetmeyen deneyimlerin \u00f6nemli say\u0131da oldu\u011fu belirtildi.<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;Herkes kolayca benzer bir etki bekleyebilir&#8221; (Sadece uygun deneyimler al\u0131nt\u0131lanm\u0131\u015f)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Doktor_Teshisi_veya_Tedavisi_Olmadan_Hastaligi_Iyilestirebilecegi_Izlenimi_Veren_Ifadeler\"><\/span>Doktor Te\u015fhisi veya Tedavisi Olmadan Hastal\u0131\u011f\u0131 \u0130yile\u015ftirebilece\u011fi \u0130zlenimi Veren \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 ifade: &#8220;Bu \u00fcr\u00fcn\u00fc al\u0131rsan\u0131z, doktora gitmeden kanseri iyile\u015ftirebilirsiniz!&#8221; &#8220;Bu \u00fcr\u00fcn\u00fc g\u00fcnde bir kez i\u00e7mek, diyet veya ila\u00e7lara ihtiya\u00e7 duymadan diyabeti iyile\u015ftirir!&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beslenme_Fonksiyonlu_Gidalarin_Yaniltici_Ifadeleri\"><\/span>Beslenme Fonksiyonlu G\u0131dalar\u0131n Yan\u0131lt\u0131c\u0131 \u0130fadeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beslenme fonksiyonlu g\u0131dalar, i\u00e7erdikleri besin \u00f6\u011felerinin fonksiyonlar\u0131n\u0131 belirtebilen g\u0131dalard\u0131r. Ancak, devletin belirledi\u011fi besin \u00f6\u011feleri d\u0131\u015f\u0131ndaki \u00f6\u011feler veya belirlenen standartlar\u0131n alt\u0131ndaki al\u0131m miktarlar\u0131 i\u00e7in fonksiyon belirtildi\u011finde, bu durum &#8220;yan\u0131lt\u0131c\u0131 ve abart\u0131l\u0131 ifadeler&#8221; kapsam\u0131na girebilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Devletin_Belirledigi_Besin_Ogeleri_Disindaki_Ogeler_Icin_Fonksiyon_Ifadesi\"><\/span>Devletin Belirledi\u011fi Besin \u00d6\u011feleri D\u0131\u015f\u0131ndaki \u00d6\u011feler \u0130\u00e7in Fonksiyon \u0130fadesi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u0130lgili \u00d6rnek: Devletin belirledi\u011fi besin \u00f6\u011felerinden farkl\u0131 bir amino asit i\u00e7eren bir takviye \u00fcr\u00fcn\u00fc durumu<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;Amino asitler, ya\u011f yakmay\u0131 h\u0131zland\u0131ran bir besin \u00f6\u011fesidir.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Devletin_Belirledigi_Alim_Miktarini_Karsilamayan_Besin_Ogeleri_Icin_Fonksiyon_Ifadesi\"><\/span>Devletin Belirledi\u011fi Al\u0131m Miktar\u0131n\u0131 Kar\u015f\u0131lamayan Besin \u00d6\u011feleri \u0130\u00e7in Fonksiyon \u0130fadesi<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>\u0130lgili \u00d6rnek: Kalsiyumun fonksiyonunu belirtmek i\u00e7in bir takviyenin g\u00fcnl\u00fck al\u0131m miktar\u0131nda en az 204mg kalsiyum olmas\u0131 gerekti\u011fi halde, bu miktar\u0131n 100mg oldu\u011fu durum<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;Kalsiyum, kemik ve di\u015f olu\u015fumu i\u00e7in gerekli bir besin \u00f6\u011fesidir.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fonksiyonel_Gida_Ifadelerinde_Yaniltici_Ifadeler\"><\/span>Fonksiyonel G\u0131da \u0130fadelerinde Yan\u0131lt\u0131c\u0131 \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fonksiyonel g\u0131dalar, devletin belirledi\u011fi kurallara dayanarak de\u011ferlendirme yap\u0131l\u0131p T\u00fcketici Ajans\u0131&#8217;na bildirimde bulunuldu\u011funda fonksiyonel ifadeler kullan\u0131labilir. Ancak, bildirilen i\u00e7eri\u011fi a\u015fan ifadeler veya devlet onay\u0131 al\u0131nd\u0131\u011f\u0131 yan\u0131lg\u0131s\u0131na yol a\u00e7an ifadeler kullan\u0131ld\u0131\u011f\u0131nda, bu durum &#8220;Yan\u0131lt\u0131c\u0131 ve Abart\u0131l\u0131 \u0130fadeler&#8221; kapsam\u0131na girebilir.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tuketici_Ajansi%E2%80%99na_Bildirilen_Icerikten_Fazla_Ifade_Kullanimi\"><\/span>T\u00fcketici Ajans\u0131&#8217;na Bildirilen \u0130\u00e7erikten Fazla \u0130fade Kullan\u0131m\u0131<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Bildirim \u0130fadesi: &#8220;Bu takviye edici g\u0131dada \u25cb\u25cb (fonksiyonel bile\u015fenin ad\u0131) bulunmaktad\u0131r. \u25cb\u25cb&#8217;n\u0131n kan kolesterol\u00fcn\u00fc d\u00fc\u015f\u00fcrme \u00f6zelli\u011fi oldu\u011fu bildirilmi\u015ftir.&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;Kolesterol\u00fc d\u00fc\u015f\u00fcr\u00fcr&#8221;<\/p>\n\n\n\n<p>Bildirim \u0130fadesi: Bildirilen fonksiyonel bile\u015fen yaln\u0131zca &#8220;Zor Sindirilen Dekstrin&#8221;<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;Zor Sindirilen Dekstrin ve Soya \u0130soflavonu i\u00e7erdi\u011fi i\u00e7in, i\u00e7 organ ya\u011flar\u0131n\u0131 azaltmaya yard\u0131mc\u0131 olur.&#8221; (\u203bSoya \u0130soflavonu fonksiyonel bir bile\u015fen de\u011fildir)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozel_Saglik_Gidasi_Olarak_Tuketici_Tarafindan_Yanilgiya_Dusurulebilecek_Ifadeler\"><\/span>\u00d6zel Sa\u011fl\u0131k G\u0131das\u0131 Olarak T\u00fcketici Taraf\u0131ndan Yan\u0131lg\u0131ya D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: T\u00fcketicinin bilin\u00e7lili\u011finin y\u00fcksek oldu\u011fu mevcut g\u0131dalarla &#8220;\u00fcr\u00fcn ad\u0131&#8221;, &#8220;tasar\u0131m&#8221;, &#8220;i\u00e7erik&#8221;, &#8220;slogan&#8221; vb. benzerlikler olu\u015fturarak, \u00f6zel sa\u011fl\u0131k g\u0131das\u0131 yan\u0131lg\u0131s\u0131na yol a\u00e7an ifadeler.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Devletin_Degerlendirme_ve_Onayini_Aldigi_Yanilgisina_Dusurulebilecek_Ifadeler\"><\/span>Devletin De\u011ferlendirme ve Onay\u0131n\u0131 Ald\u0131\u011f\u0131 Yan\u0131lg\u0131s\u0131na D\u00fc\u015f\u00fcr\u00fclebilecek \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;T\u00fcketici Ajans\u0131 Onay\u0131&#8221;, &#8220;T\u00fcketici Ajans\u0131 Ba\u015fkan\u0131 \u0130zni&#8221;, &#8220;\u25cb\u25cb Bakanl\u0131\u011f\u0131 Onay\u0131&#8221;, &#8220;\u25cb\u25cb Bakanl\u0131\u011f\u0131 Tavsiyesi&#8221;, &#8220;\u25cb\u25cb Bakanl\u0131\u011f\u0131 Do\u011frulamas\u0131&#8221;, &#8220;\u25cb\u25cb H\u00fck\u00fcmet Kurumu da Onaylad\u0131&#8221; vb.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bilimsel_Dayanagi_Olmayan_veya_Mantiksiz_Ifadeler\"><\/span>Bilimsel Dayana\u011f\u0131 Olmayan veya Mant\u0131ks\u0131z \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Bildirim Materyali: Fonksiyonellikle ilgili ara\u015ft\u0131rma incelemesi, olumlu makaleleri kas\u0131tl\u0131 olarak se\u00e7er.<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;Bu \u00fcr\u00fcnde \u25cb\u25cb (fonksiyonel bile\u015fenin ad\u0131) bulunmaktad\u0131r. \u25cb\u25cb&#8217;n\u0131n, \u25cb\u25cb \u00f6zelli\u011fi oldu\u011fu bildirilmi\u015ftir.&#8221;<\/p>\n\n\n\n<p>Bildirim Materyali: S\u0131n\u0131rl\u0131 g\u00f6stergelerin verilerine dayanan k\u0131smi fonksiyonlar<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 \u0130fade: &#8220;V\u00fccudun belirli b\u00f6lgelerinin (g\u00f6z, eklem, beyin vb.) sa\u011fl\u0131\u011f\u0131n\u0131 korur&#8221; vb. (\u203bBir\u00e7ok b\u00f6lgeye ili\u015fkin etkinli\u011fi ifade eder) &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Gida_Takviyesi_Reklamlarinda_Hukuki_Kontrol_Sart\"><\/span>\u00d6zet: G\u0131da Takviyesi Reklamlar\u0131nda Hukuki Kontrol \u015eart<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu sefer, g\u0131da takviyesi reklamlar\u0131nda s\u0131k\u00e7a sorun olu\u015fturan ifadeler hakk\u0131nda, &#8220;Ortak Yanl\u0131\u015f \u0130fadeler&#8221; ve &#8220;T\u00fcrlerine G\u00f6re Yanl\u0131\u015f \u0130fadeler&#8221; ba\u015fl\u0131klar\u0131 alt\u0131nda, Japon Sa\u011fl\u0131k, \u00c7al\u0131\u015fma ve Refah Bakanl\u0131\u011f\u0131 ve T\u00fcketici Ajans\u0131&#8217;n\u0131n bildirimleri ve y\u00f6nergeleri temel al\u0131narak bir a\u00e7\u0131klama yapt\u0131k.<\/p>\n\n\n\n<p>\u00c7e\u015fitli yasalara ayk\u0131r\u0131 ve k\u00f6t\u00fc niyetli durumlar, para cezas\u0131 veya hapis cezas\u0131 gibi cezalarla sonu\u00e7lanabilir. \u00d6rne\u011fin, &#8216;Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217;na ayk\u0131r\u0131 olan ve tedbir emrine uymayan ki\u015filere 2 y\u0131la kadar hapis veya 3 milyon Yen&#8217;e kadar para cezas\u0131, veya her ikisi de, i\u015fletmelere 300 milyon Yen&#8217;e kadar para cezas\u0131, uygun tedbirleri almayan temsilcilere 3 milyon Yen&#8217;e kadar para cezas\u0131 gibi sert yapt\u0131r\u0131mlar uygulanabilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, g\u0131da takviyesi reklamlar\u0131nda bu sefer tan\u0131tt\u0131\u011f\u0131m\u0131z &#8216;Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131&#8217;, &#8216;Japon Sa\u011fl\u0131k Geli\u015ftirme Yasas\u0131&#8217;, &#8216;Japon \u00d6d\u00fcl G\u00f6sterim Yasas\u0131&#8217; d\u0131\u015f\u0131nda da ilgili yasalar ve \u00e7e\u015fitli y\u00f6nergeler bulunmaktad\u0131r. Bu nedenle, ger\u00e7ekten g\u0131da takviyesi reklam\u0131 yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, kendi ba\u015f\u0131n\u0131za karar vermek yerine, hukuki bilgi ve deneyime sahip bir avukata \u00f6nceden hukuki kontrol yapt\u0131rman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<p>Kozmetik ve sa\u011fl\u0131kl\u0131 g\u0131da reklamlar\u0131ndaki ifadelere dikkat etmek isteyenler i\u00e7in, a\u015fa\u011f\u0131daki makalede detayl\u0131 bir \u015fekilde a\u00e7\u0131klanm\u0131\u015ft\u0131r, l\u00fctfen bir g\u00f6z at\u0131n.<\/p>\n\n\n\n<p>\u0130lgili Makale: <a href=\"https:\/\/monolith.law\/corporate\/cosmetics-healthy-food-advertisement\" target=\"_blank\" rel=\"noreferrer noopener\">Kozmetik ve Sa\u011fl\u0131kl\u0131 G\u0131da Reklamlar\u0131ndaki \u0130fadeler Hakk\u0131nda Dikkat Edilmesi Gerekenler [ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buromuz_Tarafindan_Alinan_Onlemler\"><\/span>B\u00fcromuz Taraf\u0131ndan Al\u0131nan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, \u00f6zellikle internet olmak \u00fczere IT ve hukuk alanlar\u0131nda y\u00fcksek uzmanl\u0131\u011fa sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, ila\u00e7 makinesi yasas\u0131n\u0131n ihlali, \u00f6zellikle internet reklamc\u0131l\u0131\u011f\u0131 alan\u0131nda b\u00fcy\u00fck bir sorun haline gelmi\u015ftir ve hukuki kontrol\u00fcn gereklili\u011fi giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut veya ba\u015flatmay\u0131 planlad\u0131\u011f\u0131n\u0131z i\u015fletmelerle ilgili hukuki riskleri analiz eder ve i\u015fletmeyi durdurmadan yasalara uygun hale getirmeye \u00e7al\u0131\u015f\u0131r. Ayr\u0131nt\u0131lar a\u015fa\u011f\u0131daki makalede belirtilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00fcnl\u00fck beslenmemizde eksik kalan besinleri tamamlamak i\u00e7in &#8216;destekleyici g\u0131da&#8217; olarak ba\u015flayan takviyeler. \u015eu anda, \u00e7e\u015fitli d\u00fczenlemeler sayesinde, i\u015flevlerini ifade eden \u00e7e\u015fitli \u00fcr\u00fcnler s [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":62751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61768"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=61768"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61768\/revisions"}],"predecessor-version":[{"id":62771,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/61768\/revisions\/62771"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/62751"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=61768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=61768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=61768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}