{"id":71868,"date":"2024-04-03T13:14:54","date_gmt":"2024-04-03T04:14:54","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=71868"},"modified":"2024-08-03T10:03:40","modified_gmt":"2024-08-03T01:03:40","slug":"hashtag-trademark","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark","title":{"rendered":"Ba\u015fka Bir \u015eirketin \u00dcr\u00fcn Ad\u0131n\u0131 Hashtag Olarak Kullanmak Ticari Marka \u0130hlali Olu\u015fturur mu? Yurt \u0130\u00e7i ve Yurt D\u0131\u015f\u0131 \u00d6rnekleriyle A\u00e7\u0131kl\u0131yoruz"},"content":{"rendered":"\n<p>\u300cBa\u015fka bir \u015firketin marka ad\u0131n\u0131 hashtag olarak kullanarak sat\u0131\u015f yapmak ticari marka ihlali midir?\u300d<\/p>\n\n\n\n<p>\u0130nternet \u00fczerinden yap\u0131lan sat\u0131\u015flarda, \u00fcr\u00fcnlerin daha kolay bulunabilmesi ve sat\u0131\u015flar\u0131n art\u0131r\u0131lmas\u0131 amac\u0131yla hashtag&#8217;ler s\u0131k\u00e7a kullan\u0131lmaktad\u0131r. \u00d6rne\u011fin, kendi \u00fcretti\u011finiz \u00e7antalar\u0131 satarken \u00fcnl\u00fc bir markan\u0131n ad\u0131n\u0131 hashtag olarak ekleyip \u00fcr\u00fcn\u00fcn\u00fcz\u00fc listelemek hukuki bir sorun te\u015fkil eder mi?<\/p>\n\n\n\n<p>2021 y\u0131l\u0131nda (Reiwa 3), 27 Eyl\u00fcl&#8217;de, hashtag kullan\u0131m\u0131n\u0131n ticari marka kullan\u0131m\u0131 olarak kabul edildi\u011fi ve ticari marka ihlali oldu\u011fu y\u00f6n\u00fcnde karar veren Osaka B\u00f6lge Mahkemesi&#8217;nin karar\u0131 a\u00e7\u0131kland\u0131. Bu karar, ba\u015fka bir \u015firketin ticari markas\u0131n\u0131 (\u00fcr\u00fcn ad\u0131n\u0131) hashtag olarak kullanman\u0131n ticari marka ihlali olarak de\u011ferlendirildi\u011fi ilk mahkeme karar\u0131 olarak dikkat \u00e7ekti.<\/p>\n\n\n\n<p>Burada, bazen ceza davas\u0131 olarak da ele al\u0131nabilen ticari marka ihlali ve ticari marka haklar\u0131n\u0131n dahil oldu\u011fu hashtag&#8217;lerin pazarlama arac\u0131 olarak uygun \u015fekilde nas\u0131l kullan\u0131laca\u011f\u0131 gibi konular hakk\u0131nda bilgi verilecektir.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Ticari_Marka_Haklari_Nedir\" title=\"Ticari Marka Haklar\u0131 Nedir&nbsp;&nbsp;\">Ticari Marka Haklar\u0131 Nedir&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Ticari_Marka_Hakki_Ihlalinin_Gereklilikleri\" title=\"Ticari Marka Hakk\u0131 \u0130hlalinin Gereklilikleri&nbsp;&nbsp;\">Ticari Marka Hakk\u0131 \u0130hlalinin Gereklilikleri&nbsp;&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Tescilli_Ticari_Markanin_Kullanimi_veya_Benzerlik_Araliginda_Kullanim\" title=\"Tescilli Ticari Markan\u0131n Kullan\u0131m\u0131 veya Benzerlik Aral\u0131\u011f\u0131nda Kullan\u0131m\">Tescilli Ticari Markan\u0131n Kullan\u0131m\u0131 veya Benzerlik Aral\u0131\u011f\u0131nda Kullan\u0131m<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Ticari_Marka_Olarak_Kullanim\" title=\"Ticari Marka Olarak Kullan\u0131m\">Ticari Marka Olarak Kullan\u0131m<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Marka_Hakki_Ihlallerine_Karsi_Yapilacak_Islemler\" title=\"Marka Hakk\u0131 \u0130hlallerine Kar\u015f\u0131 Yap\u0131lacak \u0130\u015flemler\">Marka Hakk\u0131 \u0130hlallerine Kar\u015f\u0131 Yap\u0131lacak \u0130\u015flemler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Hashtag_Kullanimiyla_Ilgili_Marka_Hakki_Ihlali_Davasi\" title=\"Hashtag Kullan\u0131m\u0131yla \u0130lgili Marka Hakk\u0131 \u0130hlali Davas\u0131&nbsp;&nbsp;\">Hashtag Kullan\u0131m\u0131yla \u0130lgili Marka Hakk\u0131 \u0130hlali Davas\u0131&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Diger_Hashtag_Kullanimi_ve_Marka_Hakki_Ihlali_Ornekleri\" title=\"Di\u011fer Hashtag Kullan\u0131m\u0131 ve Marka Hakk\u0131 \u0130hlali \u00d6rnekleri&nbsp;&nbsp;\">Di\u011fer Hashtag Kullan\u0131m\u0131 ve Marka Hakk\u0131 \u0130hlali \u00d6rnekleri&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Ozet_Ticari_Marka_Ihlalleri_Hakkinda_Danismanlik_Icin_Avukata_Basvurun\" title=\"\u00d6zet: Ticari Marka \u0130hlalleri Hakk\u0131nda Dan\u0131\u015fmanl\u0131k \u0130\u00e7in Avukata Ba\u015fvurun\">\u00d6zet: Ticari Marka \u0130hlalleri Hakk\u0131nda Dan\u0131\u015fmanl\u0131k \u0130\u00e7in Avukata Ba\u015fvurun<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/hashtag-trademark\/#Hukuk_Buromuz_Tarafindan_Sunulan_Onlemler\" title=\"Hukuk B\u00fcromuz Taraf\u0131ndan Sunulan \u00d6nlemler\">Hukuk B\u00fcromuz Taraf\u0131ndan Sunulan \u00d6nlemler<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Haklari_Nedir\"><\/span>Ticari Marka Haklar\u0131 Nedir&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1070945261.jpg\" alt=\"Ticari Marka Haklar\u0131 Nedir\" class=\"wp-image-58756\" \/><\/figure>\n\n\n\n<p>Ticari marka haklar\u0131, Japon Ticari Marka Kanunu&#8217;nda a\u015fa\u011f\u0131daki gibi tan\u0131mlanmaktad\u0131r.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>Madde 1 (Ama\u00e7)<\/p>\n\n\n\n<p>Bu kanun, ticari markalar\u0131n korunmas\u0131n\u0131 sa\u011flayarak, ticari marka kullan\u0131c\u0131lar\u0131n\u0131n i\u015f d\u00fcnyas\u0131ndaki itibar\u0131n\u0131 korumay\u0131, b\u00f6ylece sanayinin geli\u015fmesine katk\u0131da bulunmay\u0131 ve ayn\u0131 zamanda t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131 korumay\u0131 ama\u00e7lar.<\/p>\n\n\n\n<p>Madde 2 (Tan\u0131mlar ve Di\u011fer Hususlar)<\/p>\n\n\n\n<p>Bu kanunda &#8216;ticari marka&#8217;, insan alg\u0131s\u0131 ile tan\u0131nabilir olan ve harfler, \u015fekiller, semboller, \u00fc\u00e7 boyutlu formlar veya renkler ya da bunlar\u0131n kombinasyonlar\u0131, sesler ve di\u011fer h\u00fck\u00fcmet kararnameleri ile belirlenen \u015feyler (bundan sonra &#8216;i\u015faret&#8217; olarak an\u0131lacakt\u0131r) aras\u0131ndan, a\u015fa\u011f\u0131da belirtilenleri ifade eder:<\/p>\n\n\n\n<p>1. Meslek olarak \u00fcr\u00fcn \u00fcreten, onaylayan veya devreden ki\u015filerin bu \u00fcr\u00fcnlerle ilgili olarak kullan\u0131m\u0131<\/p>\n\n\n\n<p>2. Meslek olarak hizmet sunan veya onaylayan ki\u015filerin bu hizmetlerle ilgili olarak kullan\u0131m\u0131 (yukar\u0131da belirtilenler hari\u00e7).<\/p>\n<\/blockquote>\n\n\n\n<p>K\u0131sacas\u0131, ticari marka haklar\u0131, kendi \u00fcr\u00fcnlerinizi veya hizmetlerinizi ba\u015fkalar\u0131n\u0131nkilerden ay\u0131rt etmek i\u00e7in kullan\u0131lan bir tan\u0131mlama i\u015fareti (ticari marka) olup, sadece isimlendirme veya logolar\u0131 de\u011fil, ayn\u0131 zamanda hareketli markalar, hologram markalar, yaln\u0131zca renklerden olu\u015fan markalar, ses markalar\u0131 ve konum markalar\u0131n\u0131 da kapsar.<\/p>\n\n\n\n<p>Ticari marka haklar\u0131, Japon Patent Ofisi&#8217;ne ba\u015fvurularak ticari marka tescili yap\u0131ld\u0131\u011f\u0131nda ortaya \u00e7\u0131kan bir fikri m\u00fclkiyet hakk\u0131d\u0131r. Tescil edilen alanda (belirlenen \u00fcr\u00fcnler veya hizmetler) ticari marka sahibine \u00f6zel kullan\u0131m hakk\u0131 tan\u0131n\u0131r (\u00f6zel hak &#8211; Ticari Marka Kanunu Madde 25).<\/p>\n\n\n\n<p>Ayr\u0131ca, tescilli ticari marka ile ayn\u0131 veya benzer bir ticari markan\u0131n, belirlenen \u00fcr\u00fcnler veya benzer \u00fcr\u00fcnler \u00fczerinde kullan\u0131lmas\u0131n\u0131 engelleme hakk\u0131 da vard\u0131r (yasaklama hakk\u0131 &#8211; Ticari Marka Kanunu Madde 37(1)). Bunun yan\u0131 s\u0131ra, &#8216;benzer olmayan&#8217; \u00fcr\u00fcn veya hizmetlerde bile yasaklama hakk\u0131n\u0131n uygulanabilece\u011fi koruma i\u015fareti tescil sistemi de bulunmaktad\u0131r (Ticari Marka Kanunu Madde 64).<\/p>\n\n\n\n<p>E\u011fer ba\u015fka bir \u015firketin tescilli ticari markas\u0131n\u0131 kullanmak istiyorsan\u0131z, ticari marka sahibinden ticari marka kullan\u0131m izni alman\u0131z gerekmektedir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Hakki_Ihlalinin_Gereklilikleri\"><\/span>Ticari Marka Hakk\u0131 \u0130hlalinin Gereklilikleri&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ticari marka hakk\u0131 ihlali, ba\u015fkas\u0131 taraf\u0131ndan tescil edilmi\u015f bir ticari markay\u0131 veya ona benzer bir markay\u0131, izinsiz olarak ticari marka hakk\u0131n\u0131n ge\u00e7erli oldu\u011fu alanda (s\u0131n\u0131f) kullanma eylemidir.<\/p>\n\n\n\n<p>Ticari marka hakk\u0131 ihlali olu\u015fabilmesi i\u00e7in a\u015fa\u011f\u0131daki iki gereklili\u011fin kar\u015f\u0131lanmas\u0131 gerekir:<\/p>\n\n\n\n<ul>\n<li>Tescilli ticari markan\u0131n kullan\u0131m\u0131 veya benzerlik aral\u0131\u011f\u0131nda kullan\u0131m<\/li>\n\n\n\n<li>Ticari marka olarak kullan\u0131m<\/li>\n<\/ul>\n\n\n\n<p>A\u015fa\u011f\u0131da her bir gereklilik hakk\u0131nda a\u00e7\u0131klama yapaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tescilli_Ticari_Markanin_Kullanimi_veya_Benzerlik_Araliginda_Kullanim\"><\/span>Tescilli Ticari Markan\u0131n Kullan\u0131m\u0131 veya Benzerlik Aral\u0131\u011f\u0131nda Kullan\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Tescilli ticari markan\u0131n kullan\u0131m\u0131 veya benzerlik aral\u0131\u011f\u0131nda kullan\u0131m&#8221;, tescilli ticari marka ile ayn\u0131 veya benzer bir markan\u0131n, belirlenen \u00fcr\u00fcnler veya bunlara benzer \u00fcr\u00fcnler \u00fczerinde kullan\u0131lmas\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n<p>Ticari marka hakk\u0131, ticari markan\u0131n tescil edildi\u011fi alanda marka sahibine \u00f6zel haklar tan\u0131r. Dolay\u0131s\u0131yla, &#8220;ticari markan\u0131n tescil edildi\u011fi belirli \u00fcr\u00fcnler veya hizmetler veya bunlara benzer \u00fcr\u00fcnler veya hizmetler \u00fczerinde ba\u015fkas\u0131n\u0131n markay\u0131 kullanmas\u0131&#8221; ticari marka hakk\u0131 ihlalinin gerekliliklerinden biri haline gelir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ticari_Marka_Olarak_Kullanim\"><\/span>Ticari Marka Olarak Kullan\u0131m<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&#8220;Ticari marka olarak kullan\u0131m&#8221;, \u00fcr\u00fcn veya hizmet sunan ki\u015finin, kendi \u00fcr\u00fcn veya hizmetlerini ba\u015fkalar\u0131n\u0131nkilerden ay\u0131rt etmek i\u00e7in ticari markay\u0131 kullanmas\u0131d\u0131r. Bu, t\u00fcketicilerin \u00fcr\u00fcn\u00fcn kayna\u011f\u0131n\u0131 tan\u0131mas\u0131 ve kalitesine g\u00fcvenmesi i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r (kaynak g\u00f6sterme i\u015flevi).<\/p>\n\n\n\n<p>Ba\u015fkas\u0131n\u0131n ticari markas\u0131n\u0131 kullanarak, \u00fcr\u00fcnlerin veya hizmetlerin kendi \u015firketinize ait oldu\u011funu g\u00f6steren &#8220;ticari marka olarak kullan\u0131m&#8221;, ticari marka hakk\u0131 ihlalinin gerekliliklerinden biri olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marka_Hakki_Ihlallerine_Karsi_Yapilacak_Islemler\"><\/span>Marka Hakk\u0131 \u0130hlallerine Kar\u015f\u0131 Yap\u0131lacak \u0130\u015flemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Marka hakk\u0131n\u0131n ihlal edilmesi durumunda, marka hakk\u0131 sahibi ihlalciye kar\u015f\u0131 a\u015fa\u011f\u0131daki sivil talep haklar\u0131na sahiptir:<\/p>\n\n\n\n<ul>\n<li>\u0130htiyati tedbir ve imha talebi (Japon Marka Kanunu&#8217;nun 36. maddesi)<\/li>\n<\/ul>\n\n\n\n<p>\u3000\u3000\u203bZamana\u015f\u0131m\u0131 yoktur. Ancak, patent hakk\u0131n\u0131n s\u00fcresinin sona ermesine (10 y\u0131l, yenilenebilir) kadar ge\u00e7erlidir.<\/p>\n\n\n\n<ul>\n<li>Zarar\u0131n tazmini talebi (Japon Medeni Kanunu&#8217;nun 709. maddesi)<\/li>\n<\/ul>\n\n\n\n<p>\u3000\u3000\u203bZamana\u015f\u0131m\u0131, zarar ve failin bilinmesinden itibaren 3 y\u0131l, haks\u0131z fiilden itibaren 20 y\u0131ld\u0131r.<\/p>\n\n\n\n<ul>\n<li>Haks\u0131z kazanc\u0131n iadesi talebi (Japon Medeni Kanunu&#8217;nun 703. ve 704. maddeleri)<\/li>\n<\/ul>\n\n\n\n<p>\u3000\u3000\u203bZamana\u015f\u0131m\u0131, hakk\u0131n kullan\u0131labilir oldu\u011funun bilinmesinden itibaren 5 y\u0131l, hakk\u0131n kullan\u0131labilir oldu\u011fu andan itibaren 10 y\u0131ld\u0131r (Japon Medeni Kanunu&#8217;nun 166. maddesi 1. f\u0131kras\u0131).<\/p>\n\n\n\n<ul>\n<li>\u0130tibar\u0131n iadesi talebi (Japon Marka Kanunu&#8217;nun 39. maddesi)<\/li>\n<\/ul>\n\n\n\n<p>\u3000\u3000\u203bZamana\u015f\u0131m\u0131, zarar ve failin bilinmesinden itibaren 3 y\u0131ld\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, kas\u0131tl\u0131 olarak (ba\u015fkas\u0131n\u0131n tescilli markas\u0131 oldu\u011funu bilerek ve bu markay\u0131 belirli \u00fcr\u00fcnlerde kullanma niyetiyle) ba\u015fkas\u0131n\u0131n marka hakk\u0131n\u0131 ihlal eden ki\u015filer hakk\u0131nda cezai yapt\u0131r\u0131m uygulanabilir.<\/p>\n\n\n\n<p>Japon Marka Kanunu&#8217;nda a\u015fa\u011f\u0131daki cezai yapt\u0131r\u0131mlar belirlenmi\u015ftir:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>78. Madde (\u0130hlalin Su\u00e7u)<\/p>\n\n\n\n<p>Marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden ki\u015filer (37. veya 67. maddelerin h\u00fck\u00fcmleri uyar\u0131nca marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden eylemler d\u0131\u015f\u0131nda), 10 y\u0131la kadar hapis veya 10 milyon yen (yakla\u015f\u0131k 100 bin dolar) para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r veya her iki ceza birlikte uygulan\u0131r.<\/p>\n\n\n\n<p>78. Maddenin 2. F\u0131kras\u0131<\/p>\n\n\n\n<p>37. veya 67. maddelerin h\u00fck\u00fcmleri uyar\u0131nca marka hakk\u0131n\u0131 veya \u00f6zel kullan\u0131m hakk\u0131n\u0131 ihlal eden eylemler ger\u00e7ekle\u015ftiren ki\u015filer, 5 y\u0131la kadar hapis veya 5 milyon yen (yakla\u015f\u0131k 50 bin dolar) para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r veya her iki ceza birlikte uygulan\u0131r.<\/p>\n\n\n\n<p>79. Madde (Doland\u0131r\u0131c\u0131l\u0131k Su\u00e7u)<\/p>\n\n\n\n<p>Doland\u0131r\u0131c\u0131l\u0131k eylemiyle marka tescili, koruma markas\u0131 tescili, marka hakk\u0131 veya koruma markas\u0131 tesciline dayanan haklar\u0131n s\u00fcresinin uzat\u0131lmas\u0131, tescil itiraz\u0131 ba\u015fvurusu veya karar veya karar\u0131n al\u0131nmas\u0131 gibi i\u015flemleri ger\u00e7ekle\u015ftiren ki\u015filer, 3 y\u0131la kadar hapis veya 3 milyon yen (yakla\u015f\u0131k 30 bin dolar) para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>80. Madde (Yan\u0131lt\u0131c\u0131 \u0130fade Su\u00e7u)<\/p>\n\n\n\n<p>74. maddenin h\u00fck\u00fcmlerine ayk\u0131r\u0131 davranan ki\u015filer, 3 y\u0131la kadar hapis veya 3 milyon yen (yakla\u015f\u0131k 30 bin dolar) para cezas\u0131na \u00e7arpt\u0131r\u0131l\u0131r.<\/p>\n<\/blockquote>\n\n\n\n<p>\u203bT\u00fczel ki\u015filer s\u00f6z konusu oldu\u011funda, hem faile hem de t\u00fczel ki\u015fiye ceza uygulan\u0131r: 78. madde su\u00e7lar\u0131 i\u00e7in 300 milyon yen (yakla\u015f\u0131k 3 milyon dolar) para cezas\u0131, 79. ve 80. madde su\u00e7lar\u0131 i\u00e7in ise 100 milyon yen (yakla\u015f\u0131k 1 milyon dolar) para cezas\u0131 (ayn\u0131 kanunun 82. maddesi 1. f\u0131kras\u0131 1. ve 2. numaralar\u0131).<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/penalty-for-trademark-infringement\" target=\"_blank\" rel=\"noreferrer noopener\">Marka Hakk\u0131 \u0130hlallerinin Standartlar\u0131 ve Cezai Yapt\u0131r\u0131mlar (Hapis ve Para Cezas\u0131) Hakk\u0131nda \u00d6rnek Olaylarla \u00d6\u011frenin[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hashtag_Kullanimiyla_Ilgili_Marka_Hakki_Ihlali_Davasi\"><\/span>Hashtag Kullan\u0131m\u0131yla \u0130lgili Marka Hakk\u0131 \u0130hlali Davas\u0131&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_1922206736.jpg\" alt=\"Hashtag Kullan\u0131m\u0131yla \u0130lgili Marka Hakk\u0131 \u0130hlali Davas\u0131\" class=\"wp-image-58759\" \/><\/figure>\n\n\n\n<p>Burada, ba\u015fka bir \u015firketin \u00fcr\u00fcn ad\u0131n\u0131 kullanarak hashtag olarak g\u00f6sterme eylemine ili\u015fkin olarak, marka hakk\u0131 ihlalini kabul eden ilk mahkeme karar\u0131 olan <a href=\"https:\/\/www.courts.go.jp\/app\/hanrei_jp\/detail7?id=90606\" target=\"_blank\" rel=\"noreferrer noopener\">Osaka B\u00f6lge Mahkemesi Reiwa (2021) 3. y\u0131l 27 Eyl\u00fcl &#8216;Marka Hakk\u0131 \u0130hlali Durdurma Talebi Davas\u0131'[ja]<\/a> hakk\u0131nda \u00f6nemli noktalar\u0131 a\u00e7\u0131kl\u0131yoruz.<\/p>\n\n\n\n<p>Daval\u0131, Mercari sat\u0131\u015f sitesinde bir y\u0131ldan fazla s\u00fcredir hobi olarak \u00fcretti\u011fi el yap\u0131m\u0131 \u00fcr\u00fcnleri &#8220;Charmant Sac tarz\u0131&#8221; \u00e7antalar olarak adland\u0131rarak sat\u0131\u015fa sunan bir bireysel sat\u0131c\u0131d\u0131r.<\/p>\n\n\n\n<p>Sat\u0131c\u0131, arama i\u015flevini &#8220;(#) + (Anahtar Kelime)&#8221; \u015feklinde ekler. &#8220;Anahtar Kelime&#8221; yerine Japon moda markas\u0131 &#8220;Charmant Sac&#8221;\u0131n ticari markas\u0131n\u0131 ve &#8220;Charmant Sac tarz\u0131&#8221; gibi benzer kullan\u0131mlar yaparak birden fazla etiketleme yapm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Davac\u0131 olan &#8220;Charmant Sac&#8221; marka hakk\u0131 sahibi, tescilli marka (&#8220;Charmant Sac&#8221;) ile ayn\u0131 veya benzer oldu\u011funu ve ayr\u0131ca daval\u0131 sitenin sat\u0131\u015fa sundu\u011fu b\u00fczg\u00fcl\u00fc \u00e7antalar\u0131n marka hakk\u0131n\u0131n belirledi\u011fi \u00fcr\u00fcnler (\u00e7anta ve torbalar) ile ayn\u0131 oldu\u011funu belirterek &#8220;marka hakk\u0131 ihlali&#8221; oldu\u011funu iddia etmi\u015ftir.<\/p>\n\n\n\n<p>Ayr\u0131ca, daval\u0131n\u0131n bir y\u0131ldan fazla s\u00fcredir hobi olarak benzer \u00fcr\u00fcnleri sat\u0131\u015fa sunmas\u0131 &#8220;ticari olarak&#8221; yap\u0131l\u0131p yap\u0131lmad\u0131\u011f\u0131 da tart\u0131\u015fma konusu olmu\u015ftur.<\/p>\n\n\n\n<p>Mahkeme, hashtag kullan\u0131m\u0131n\u0131n, kullan\u0131c\u0131lar\u0131 daval\u0131 siteye y\u00f6nlendirme ve ilgili sitede sergilenen \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 te\u015fvik etme amac\u0131yla yap\u0131ld\u0131\u011f\u0131n\u0131 belirterek, &#8220;kullan\u0131c\u0131lar\u0131n, sat\u0131\u015fa sunulan \u00fcr\u00fcnlerin markal\u0131 \u00fcr\u00fcnler oldu\u011funu alg\u0131layabilece\u011fini&#8221; belirtmi\u015ftir.<\/p>\n\n\n\n<p>Yani, &#8220;daval\u0131 sitenin daval\u0131 markas\u0131 1 (#Charmant Sac) g\u00f6sterimi, t\u00fcketiciler i\u00e7in men\u015fe ay\u0131rt edici i\u015faret ve di\u011fer \u00fcr\u00fcnlerden ay\u0131rt edici i\u015faret olarak i\u015flev g\u00f6rd\u00fc\u011f\u00fc&#8221; ve &#8220;marka olarak kullan\u0131m&#8221; olarak kabul edilerek, daval\u0131n\u0131n iddialar\u0131 reddedilmi\u015f ve marka hakk\u0131 ihlali ile kullan\u0131m\u0131n durdurulmas\u0131 karar\u0131 verilmi\u015ftir.<\/p>\n\n\n\n<p>Bu karar, pazarlama ama\u00e7l\u0131 ba\u015fka bir \u015firketin tescilli markas\u0131na (\u00fcr\u00fcn ad\u0131) etiket eklemenin marka hakk\u0131 ihlali olu\u015fturdu\u011funa karar veren Japonya&#8217;daki ilk vaka olmu\u015ftur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Hashtag_Kullanimi_ve_Marka_Hakki_Ihlali_Ornekleri\"><\/span>Di\u011fer Hashtag Kullan\u0131m\u0131 ve Marka Hakk\u0131 \u0130hlali \u00d6rnekleri&nbsp;&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/01\/shutterstock_2063396909.jpg\" alt=\"Di\u011fer Hashtag Kullan\u0131m\u0131 ve Marka Hakk\u0131 \u0130hlali \u00d6rnekleri\" class=\"wp-image-58760\" \/><\/figure>\n\n\n\n<p>Yurtd\u0131\u015f\u0131nda yak\u0131n zamanda ya\u015fanan \u00f6rnekler aras\u0131nda, Tayvan&#8217;daki giyim \u00fcr\u00fcnleriyle ilgili &#8220;QQBOW olay\u0131&#8221; (Eyl\u00fcl 2020) ve Alman lastik \u00fcreticisi Carbovation&#8217;\u0131n Tayvan genel distrib\u00fct\u00f6r\u00fc olan &#8220;Lightweight olay\u0131&#8221; (Ekim 2021) bulunmaktad\u0131r. Tayvan mahkemeleri her iki durumda da &#8220;#ba\u015fka\u015firketmarkas\u0131&#8221; kullan\u0131m\u0131n\u0131n marka olarak kabul edilmeyece\u011fini belirterek davac\u0131n\u0131n iddialar\u0131n\u0131 reddetti ve marka hakk\u0131 ihlali olmad\u0131\u011f\u0131na h\u00fckmetti.<\/p>\n\n\n\n<p>&#8220;QQBOW olay\u0131&#8221;nda, davac\u0131n\u0131n \u00fcr\u00fcnlerini sat\u0131\u015fa sundu\u011fu platformun esas olarak Facebook olmas\u0131na kar\u015f\u0131n, daval\u0131n\u0131n hashtag kulland\u0131\u011f\u0131 platformun bir e-ticaret sitesi oldu\u011fu vurgulanm\u0131\u015ft\u0131r. Yani, hashtaglerin ayn\u0131 platform i\u00e7inde markal\u0131 \u00fcr\u00fcn sayfalar\u0131na ge\u00e7i\u015fi sa\u011flad\u0131\u011f\u0131 i\u00e7in &#8220;kayna\u011f\u0131n tan\u0131mlanmas\u0131nda&#8221; kullan\u0131lmad\u0131\u011f\u0131na karar verilmi\u015ftir.<\/p>\n\n\n\n<p>Ayr\u0131ca, hashtagler esas olarak online platformlarda benzer konular\u0131 ba\u011flamak amac\u0131yla kullan\u0131ld\u0131\u011f\u0131 ve markan\u0131n \u00f6zelliklerini ta\u015f\u0131mad\u0131\u011f\u0131 i\u00e7in, Tayvan Fikri M\u00fclkiyet Mahkemesi, hashtaglerle ilgili online g\u00f6nderileri ve \u00fcr\u00fcn i\u00e7eriklerini inceledikten sonra, tescilli markalar\u0131n hashtag olarak kullan\u0131lmas\u0131n\u0131n &#8220;marka kullan\u0131m\u0131&#8221; say\u0131lmayaca\u011f\u0131na karar vermi\u015ftir.<\/p>\n\n\n\n<p>Tayvan&#8217;da marka hakk\u0131 ihlalinde en \u00e7ok dikkate al\u0131nan &#8220;kar\u0131\u015ft\u0131rma yan\u0131lg\u0131s\u0131&#8221; yani t\u00fcketicilerin daval\u0131 markayla kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda, kayna\u011f\u0131n davac\u0131yla ayn\u0131 oldu\u011funu yanl\u0131\u015f anlamas\u0131d\u0131r. Bu durumda;<\/p>\n\n\n\n<ul>\n<li>Davac\u0131 markan\u0131n \u00fcnl\u00fc olmamas\u0131,<\/li>\n\n\n\n<li>&#8220;\u6b3e&#8221; (Japonca&#8217;da &#8220;\u301ctarz\u0131&#8221; anlam\u0131na gelir) kelimesinin eklenmesi ve davac\u0131 markan\u0131n \u00fcr\u00fcnleriyle ayn\u0131 olmamakla birlikte, t\u00fcketicilerin benzer bir stil oldu\u011funu alg\u0131layabilece\u011fi,<\/li>\n<\/ul>\n\n\n\n<p>karara b\u00fcy\u00fck etki etti\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>Bu nedenle, davac\u0131 marka \u00fcnl\u00fcyse veya daval\u0131 taraf\u0131n ifadesinde a\u00e7\u0131k bir ret i\u015fareti varsa, bu durum farkl\u0131 bir g\u00f6r\u00fc\u015fe yol a\u00e7abilir.<\/p>\n\n\n\n<p>\u00d6te yandan, &#8220;Lightweight olay\u0131&#8221;nda ana tart\u0131\u015fma konusu, ger\u00e7ek \u00fcr\u00fcnlerin paralel ithalat\u0131 ve uluslararas\u0131 t\u00fckenme hakk\u0131yd\u0131.<\/p>\n\n\n\n<p>&#8220;Lightweight olay\u0131&#8221;nda, davac\u0131n\u0131n sahip oldu\u011fu marka hakk\u0131 yaln\u0131zca logo markas\u0131 i\u00e7in ge\u00e7erli olup, &#8220;\u015firket ad\u0131=Carbovation&#8221; veya &#8220;marka ad\u0131=Lightweight&#8221; i\u00e7in marka hakk\u0131na sahip de\u011fildi.<\/p>\n\n\n\n<ul>\n<li>Daval\u0131n\u0131n, anla\u015fma yapt\u0131\u011f\u0131 \u0130talyan &#8220;3T marka bisikletleri&#8221; sat\u0131yor olmas\u0131 ve bu bisikletlerde kullan\u0131lan davac\u0131 marka lastikleri de paralel ithal ederek sat\u0131\u015fa sunuyor olmas\u0131,<\/li>\n\n\n\n<li>Facebook g\u00f6nderilerinde esasen daval\u0131n\u0131n satt\u0131\u011f\u0131 bisikletlerin tan\u0131t\u0131m\u0131n\u0131n \u00f6n planda olmas\u0131 ve &#8220;#carbovation&#8221; &#8220;#lightweight&#8221; hashtaglerinin, &#8220;ilgili bisiklette kullan\u0131lan par\u00e7alar\u0131n davac\u0131 marka lastikler oldu\u011funu g\u00f6steren bir a\u00e7\u0131klama olarak kabul edilebilece\u011fi&#8221; gibi nedenlerle, marka kullan\u0131m\u0131 say\u0131lmad\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Yukar\u0131daki kararlara dayanarak, davac\u0131n\u0131n &#8220;Carbovation&#8221; veya &#8220;Lightweight&#8221; i\u00e7in Tayvan&#8217;da marka hakk\u0131na sahip olsayd\u0131 bile, marka kullan\u0131m\u0131 olarak kabul edilmeyece\u011fi d\u00fc\u015f\u00fcn\u00fclmektedir.<\/p>\n\n\n\n<p>Ayr\u0131ca, ba\u015fka bir \u015firketin markas\u0131na ait hashtaglerin kullan\u0131m\u0131n\u0131n, adil ticaret yasas\u0131na (Japon rekabet yasas\u0131 ve antitr\u00f6st yasas\u0131na benzer) ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131na dair kararlar da &#8220;QQBOW olay\u0131&#8221;n\u0131n ilk derece mahkemesinde ve &#8220;Lightweight olay\u0131&#8221;nda ele al\u0131nm\u0131\u015f ve her iki durumda da adil kullan\u0131m olarak de\u011ferlendirilmi\u015ftir.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/ficpi.org\/blog\/beware-infringement-when-using-others-trade-marks-hashtags-online\" target=\"_blank\" rel=\"noreferrer noopener\">FICPI (Uluslararas\u0131 Patent Vekilleri Federasyonu) | Tayvan Hashtag Kullan\u0131m\u0131 ve Marka Kullan\u0131m\u0131na \u0130li\u015fkin En G\u00fcncel Kararlar (\u0130ngilizce)<\/a><\/p>\n\n\n\n<p>Hashtaglerin ard\u0131ndan gelen tescilli markalar\u0131n, sadece bir arama i\u015flevi olarak m\u0131 yoksa marka kullan\u0131m\u0131 olarak m\u0131 g\u00f6r\u00fclece\u011fi, bireysel olaylara g\u00f6re de\u011fi\u015fiklik g\u00f6sterir.<\/p>\n\n\n\n<p>Bu nedenle, hashtaglerle ilgili marka haklar\u0131 \u00fclkeden \u00fclkeye farkl\u0131l\u0131k g\u00f6sterdi\u011fi i\u00e7in, \u015firketinizin giri\u015fimde bulunmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc \u00fclkeler hakk\u0131nda uzmanlarla i\u015f birli\u011fi yaparak haz\u0131rl\u0131kl\u0131 olman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Ticari_Marka_Ihlalleri_Hakkinda_Danismanlik_Icin_Avukata_Basvurun\"><\/span>\u00d6zet: Ticari Marka \u0130hlalleri Hakk\u0131nda Dan\u0131\u015fmanl\u0131k \u0130\u00e7in Avukata Ba\u015fvurun<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Burada, ticari marka haklar\u0131 kapsam\u0131nda, hashtaglerde ticari marka kullan\u0131m\u0131n\u0131n ticari marka ihlali olu\u015fturup olu\u015fturmad\u0131\u011f\u0131na dair ayr\u0131nt\u0131l\u0131 bir a\u00e7\u0131klama yapt\u0131k. Duruma ve \u00fclkeye ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterse de, hashtagler arac\u0131l\u0131\u011f\u0131yla ticari marka ihlali kabul edilen vakalar mevcuttur.<\/p>\n\n\n\n<p>Ticari marka ihlalleri s\u00f6z konusu oldu\u011funda, fikri m\u00fclkiyet haklar\u0131 risk y\u00f6netimi konusunda deneyimli bir avukata dan\u0131\u015fman\u0131z\u0131 \u00f6neririz. Ayr\u0131ca, kendi \u015firketinizin yapt\u0131\u011f\u0131 bilgi payla\u015f\u0131m\u0131n\u0131n ba\u015fka bir \u015firketin ticari marka haklar\u0131n\u0131 ihlal ediyor olabilece\u011fi durumlar da olabilir. Reklamlar\u0131n\u0131z\u0131n ve di\u011fer ileti\u015fimlerinizin hukuki denetimini bir uzmana yapt\u0131rarak g\u00fcvende olabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hukuk_Buromuz_Tarafindan_Sunulan_Onlemler\"><\/span>Hukuk B\u00fcromuz Taraf\u0131ndan Sunulan \u00d6nlemler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, IT ve \u00f6zellikle internet ile hukukun her iki alan\u0131nda da zengin deneyime sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, \u00e7evrimi\u00e7i al\u0131\u015fveri\u015fte marka hukuku ihlalleri b\u00fcy\u00fck bir sorun haline gelmi\u015f ve yasal denetim ihtiyac\u0131 giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli hukuki d\u00fczenlemeleri g\u00f6z \u00f6n\u00fcnde bulundurarak, mevcut i\u015fletmeler ve i\u015fletme kurmay\u0131 planlayanlar i\u00e7in hukuki riskleri analiz eder ve i\u015finizi durdurmadan yasalara uygun hale getirmeyi hedefler. A\u015fa\u011f\u0131daki makalede detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun Uzmanl\u0131k Alanlar\u0131: <a href=\"https:\/\/monolith.law\/practices\/itlaw\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c7e\u015fitli \u015firketlerin IT ve fikri m\u00fclkiyet hukuku[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cBa\u015fka bir \u015firketin marka ad\u0131n\u0131 hashtag olarak kullanarak sat\u0131\u015f yapmak ticari marka ihlali midir?\u300d \u0130nternet \u00fczerinden yap\u0131lan sat\u0131\u015flarda, \u00fcr\u00fcnlerin daha kolay bulunabilmesi ve sat\u0131\u015flar\u0131n art\u0131r\u0131lmas\u0131 a [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71868"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=71868"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71868\/revisions"}],"predecessor-version":[{"id":72225,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71868\/revisions\/72225"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/72224"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=71868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=71868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=71868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}