{"id":71883,"date":"2024-04-03T13:14:54","date_gmt":"2024-04-03T04:14:54","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=71883"},"modified":"2024-08-03T11:10:21","modified_gmt":"2024-08-03T02:10:21","slug":"digital-market-law","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law","title":{"rendered":"AB'nin Dijital Piyasa Yasas\u00c4\u00b1 (DMA) Temelleri ve Japonya'ya Etkileri"},"content":{"rendered":"\n<p>\u300cDijital Pazar Yasas\u0131 (DMA)\u300d, Avrupa Birli\u011fi&#8217;nin (AB) dijital pazar\u0131n\u0131n adil olmas\u0131n\u0131 sa\u011flamak amac\u0131yla 2023 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren bir yasad\u0131r. Japon \u015firketlerinin AB b\u00f6lgesinde i\u015f yaparken hangi \u00f6nlemlerin al\u0131nmas\u0131 gerekti\u011fi, bilinmesi gereken hususlar nelerdir gibi, anla\u015f\u0131lmas\u0131 zor bir\u00e7ok konu bulunmaktad\u0131r.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Dijital_Piyasa_Yasasi_DMA_Nedir\" title=\"Dijital Piyasa Yasas\u0131 (DMA) Nedir?\">Dijital Piyasa Yasas\u0131 (DMA) Nedir?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#DMA_ve_GDPR_Arasindaki_Farklar\" title=\"DMA ve GDPR Aras\u0131ndaki Farklar\">DMA ve GDPR Aras\u0131ndaki Farklar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#DMA%E2%80%99yi_Anlamanin_Puf_Noktalari\" title=\"DMA&#8217;y\u0131 Anlaman\u0131n P\u00fcf Noktalar\u0131\">DMA&#8217;y\u0131 Anlaman\u0131n P\u00fcf Noktalar\u0131<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Gatekeeper_Olarak_Duzenlemeye_Tabi_Isletmeler\" title=\"Gatekeeper Olarak D\u00fczenlemeye Tabi \u0130\u015fletmeler\">Gatekeeper Olarak D\u00fczenlemeye Tabi \u0130\u015fletmeler<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Gatekeeper%E2%80%99lara_Yonelik_Duzenlemeler\" title=\"Gatekeeper&#8217;lara Y\u00f6nelik D\u00fczenlemeler\">Gatekeeper&#8217;lara Y\u00f6nelik D\u00fczenlemeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#DMA_Ihlali_Durumunda_Uygulanacak_Cezalar\" title=\"DMA \u0130hlali Durumunda Uygulanacak Cezalar\">DMA \u0130hlali Durumunda Uygulanacak Cezalar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#DMA%E2%80%99nin_Japonya%E2%80%99ya_Etkisi\" title=\"DMA&#8217;n\u0131n Japonya&#8217;ya Etkisi\">DMA&#8217;n\u0131n Japonya&#8217;ya Etkisi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#DMA_Haricinde_Bilinmesi_Gereken_3_Onemli_AB_Yasa_Duzenlemesi\" title=\"DMA Haricinde Bilinmesi Gereken 3 \u00d6nemli AB Yasa D\u00fczenlemesi\">DMA Haricinde Bilinmesi Gereken 3 \u00d6nemli AB Yasa D\u00fczenlemesi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Veri_Yasasi_DA\" title=\"Veri Yasas\u0131 (DA)\">Veri Yasas\u0131 (DA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Dijital_Hizmetler_Yasasi_DSA\" title=\"Dijital Hizmetler Yasas\u0131 (DSA)\">Dijital Hizmetler Yasas\u0131 (DSA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Dijital_Yonetisim_Yasasi_DGA\" title=\"Dijital Y\u00f6neti\u015fim Yasas\u0131 (DGA)\">Dijital Y\u00f6neti\u015fim Yasas\u0131 (DGA)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Ozet_AB%E2%80%99ye_Is_Genisletmesi_icin_AB_Duzenlemelerini_Anlamak_Sarttir\" title=\"\u00d6zet: AB&#8217;ye \u0130\u015f Geni\u015fletmesi i\u00e7in AB D\u00fczenlemelerini Anlamak \u015eartt\u0131r\">\u00d6zet: AB&#8217;ye \u0130\u015f Geni\u015fletmesi i\u00e7in AB D\u00fczenlemelerini Anlamak \u015eartt\u0131r<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/digital-market-law\/#Hizmetlerimiz_Hakkinda_Bilgilendirme\" title=\"Hizmetlerimiz Hakk\u0131nda Bilgilendirme\">Hizmetlerimiz Hakk\u0131nda Bilgilendirme<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Piyasa_Yasasi_DMA_Nedir\"><\/span>Dijital Piyasa Yasas\u0131 (DMA) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dijital Piyasa Yasas\u0131 (DMA: Digital Market Act), 2022 y\u0131l\u0131n\u0131n 1 Kas\u0131m&#8217;\u0131nda (2022) ilan edilmi\u015f ve 2023 y\u0131l\u0131n\u0131n 2 May\u0131s&#8217;\u0131nda (2023) y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015f bir AB d\u00fczenlemesidir. B\u00fcy\u00fck \u015firketlerin piyasa hakimiyetini s\u0131n\u0131rlamak ve yeni platform sa\u011flay\u0131c\u0131lar\u0131n\u0131n piyasaya giri\u015fini kolayla\u015ft\u0131rmak amac\u0131yla, AB&#8217;nin dijital piyasas\u0131n\u0131n rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak i\u00e7in olu\u015fturulmu\u015ftur.<\/p>\n\n\n\n<p>DMA, \u00f6zellikle Amerika Birle\u015fik Devletleri&#8217;nde faaliyet g\u00f6steren ve hakim konumda olan be\u015f b\u00fcy\u00fck teknoloji \u015firketi (Google LLC, Apple Inc., Meta Platforms, Inc., Amazon.com, Inc., Microsoft Corporation) \u00fczerinde bir t\u00fcr antitr\u00f6st yasas\u0131 olarak da g\u00f6r\u00fclebilir. Bu nedenle, d\u00fczenlemenin hedefinde, belirli bir b\u00fcy\u00fckl\u00fc\u011f\u00fcn \u00fczerindeki platform sa\u011flay\u0131c\u0131lar\u0131 olan &#8216;kap\u0131 bek\u00e7ileri&#8217; bulunmaktad\u0131r.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/digital-markets-act.ec.europa.eu\/about-dma_en\" target=\"_blank\" rel=\"noreferrer noopener\">Avrupa Birli\u011fi Resmi Web Sitesi &#8216;DMA Hakk\u0131nda&#8217;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMA_ve_GDPR_Arasindaki_Farklar\"><\/span>DMA ve GDPR Aras\u0131ndaki Farklar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>GDPR, Avrupa Birli\u011fi&#8217;nin (AB) ki\u015fisel veri korumas\u0131 ile ilgili mevzuat\u0131d\u0131r. A\u015fa\u011f\u0131daki tablo, DMA ve GDPR aras\u0131ndaki farklar\u0131 kar\u015f\u0131la\u015ft\u0131rmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><\/td><td>DMA<\/td><td>GDPR<\/td><\/tr><tr><td>\u00d6zet<\/td><td>Big Tech be\u015flisini de i\u00e7eren gatekeeper&#8217;lara platform \u00fczerindeki hizmet tekelini yasaklamak<\/td><td>AB i\u00e7inde ya\u015fayan ki\u015filerin ki\u015fisel bilgilerinin i\u015flenmesi hakk\u0131nda rehberlik sa\u011flayan yasal bir \u00e7er\u00e7eve<\/td><\/tr><tr><td>Ceza<\/td><td>Cironun en fazla %10&#8217;u (ard\u0131\u015f\u0131k ihlallerde en fazla %20)<\/td><td>10 milyon Euro veya cironun %2&#8217;si, 20 milyon Euro veya cironun %4&#8217;\u00fc, hangisi daha y\u00fcksekse<\/td><\/tr><tr><td>Reg\u00fcle Edilen<\/td><td>Big Tech<\/td><td>T\u00fcm IT \u015firketleri<\/td><\/tr><tr><td>Korunan<\/td><td>Gatekeeper olmayan i\u015fletmeler, KOB\u0130&#8217;ler ve orta \u00f6l\u00e7ekli i\u015fletmeler<\/td><td>Bireyler<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>DMA, Big Tech ve gatekeeper&#8217;lar\u0131 reg\u00fcle eden ve di\u011fer \u015firketleri koruyan bir d\u00fczenlemedir. \u00d6te yandan GDPR, t\u00fcm i\u015fletmeleri reg\u00fcle eden ve AB i\u00e7inde ya\u015fayan t\u00fcm bireyleri koruyan bir yasad\u0131r.<\/p>\n\n\n\n<p>Di\u011fer yandan GDPR, t\u00fcm \u015firketleri ve IT i\u015fletmelerini reg\u00fcle eden ve AB i\u00e7inde ya\u015fayan t\u00fcm bireyleri koruyan bir yasad\u0131r.<\/p>\n\n\n\n<p>Big Tech taraf\u0131ndan sunulan hizmetlerin t\u00fcketici korumas\u0131 ve haks\u0131z ticaret gibi konularda d\u00fczenlemeler, 2000 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren &#8216;Elektronik Ticaret Direktifi&#8217;nden bu yana de\u011fi\u015fikli\u011fe u\u011framam\u0131\u015ft\u0131r. Bu nedenle, gatekeeper olmayan \u015firketlerin kar\u015f\u0131la\u015ft\u0131\u011f\u0131 olumsuzluklarla m\u00fccadele etmek i\u00e7in DMA&#8217;n\u0131n \u00f6nerilmi\u015f olabilece\u011fi d\u00fc\u015f\u00fcn\u00fclebilir.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/gdpr-personal-information-protection-law\" target=\"_blank\" rel=\"noreferrer noopener\">GDPR Nedir? Ki\u015fisel Bilgi Koruma Yasas\u0131 ile Kar\u015f\u0131la\u015ft\u0131rma ve Japon \u015eirketlerin Bilmesi Gereken Noktalar[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMA%E2%80%99yi_Anlamanin_Puf_Noktalari\"><\/span>DMA&#8217;y\u0131 Anlaman\u0131n P\u00fcf Noktalar\u0131<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu b\u00f6l\u00fcmde, DMA&#8217;y\u0131 anlaman\u0131n p\u00fcf noktalar\u0131n\u0131 sizlere sunaca\u011f\u0131z. Dikkat edilmesi gereken iki ana nokta a\u015fa\u011f\u0131da s\u0131ralanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ul>\n<li>Gatekeeper (Kap\u0131 Bek\u00e7isi) olarak tan\u0131mlanan i\u015fletmeler<\/li>\n\n\n\n<li>Gatekeeper&#8217;lara uygulanan d\u00fczenlemeler<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gatekeeper_Olarak_Duzenlemeye_Tabi_Isletmeler\"><\/span>Gatekeeper Olarak D\u00fczenlemeye Tabi \u0130\u015fletmeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DMA kapsam\u0131nda gatekeeper olarak d\u00fczenlemeye tabi i\u015fletmeler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>AB i\u00e7 pazar\u0131na b\u00fcy\u00fck etkisi olan<\/td><td>Avrupa Ekonomik Alan\u0131 (EEA) i\u00e7inde belirli bir y\u0131ll\u0131k ciro elde etmi\u015f ve en az \u00fc\u00e7 AB \u00fcye \u00fclkesinde temel platform hizmetleri sunan<\/td><\/tr><tr><td>\u00d6nemli bir ge\u00e7i\u015f noktas\u0131n\u0131 y\u00f6neten<\/td><td>AB i\u00e7inde, ayl\u0131k 45 milyonun \u00fczerinde aktif son kullan\u0131c\u0131ya ve y\u0131ll\u0131k 10 binin \u00fczerinde aktif i\u015fletme kullan\u0131c\u0131s\u0131na temel platform hizmetleri sunan<\/td><\/tr><tr><td>S\u00fcrekli ve kurulu bir konuma sahip olan<\/td><td>Son \u00fc\u00e7 y\u0131l boyunca yukar\u0131daki kriterleri kar\u015f\u0131layan<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Referans: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\" target=\"_blank\" rel=\"noreferrer noopener\">Dijital Piyasalar Yasas\u0131: adil ve a\u00e7\u0131k dijital piyasalar\u0131n sa\u011flanmas\u0131<\/a>\uff5cAvrupa Komisyonu<\/p>\n\n\n\n<p>Avrupa Komisyonu, DMA&#8217;n\u0131n anayasal haklar\u0131n kullan\u0131lmas\u0131n\u0131n ard\u0131ndan d\u00fczenleyici bir sonradan d\u00fczenleme oldu\u011funu ve Avrupa rekabet hukukunu (b\u00fcy\u00fck \u015firketlerin veya devletlerin gibi ekonomik akt\u00f6rlerin piyasaya kar\u015f\u0131 bask\u0131s\u0131n\u0131 d\u00fczenleyen hukuk sistemini) tamamlay\u0131c\u0131 nitelikte oldu\u011funu belirtmektedir. Bu nedenle, Avrupa rekabet hukukunun veya Avrupa Birli\u011fi \u00fcye \u00fclkelerinin ulusal rekabet hukuklar\u0131n\u0131n uygulanmas\u0131n\u0131 s\u0131n\u0131rlayan bir niteli\u011fi bulunmamaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gatekeeper%E2%80%99lara_Yonelik_Duzenlemeler\"><\/span>Gatekeeper&#8217;lara Y\u00f6nelik D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>DMA (Digital Markets Act &#8211; Dijital Piyasalar Yasas\u0131) kapsam\u0131nda, gatekeeper&#8217;lara y\u00f6nelik d\u00fczenlemeler a\u015fa\u011f\u0131daki iki ba\u015fl\u0131k alt\u0131nda belirlenmi\u015ftir:<\/p>\n\n\n\n<ul>\n<li>Yap\u0131lmas\u0131 gerekenler (Do\u2019s)<\/li>\n\n\n\n<li>Yap\u0131lmamas\u0131 gerekenler (Don\u2019ts)<\/li>\n<\/ul>\n\n\n\n<p>\u00d6ncelikle, gatekeeper&#8217;lar\u0131n yapmas\u0131 gerekenleri i\u00e7eren a\u015fa\u011f\u0131daki tablo sunulmu\u015ftur.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"2\">Gatekeeper&#8217;lar\u0131n Yapmas\u0131 Gerekenler (Do\u2019s)<\/td><\/tr><tr><td>1<\/td><td>Belirli durumlarda, gatekeeper&#8217;\u0131n sundu\u011fu hizmetlerin \u00fc\u00e7\u00fcnc\u00fc parti hizmetlerle uyumlu \u00e7al\u0131\u015fmas\u0131na izin vermek<\/td><\/tr><tr><td>2<\/td><td>\u0130\u015fletme kullan\u0131c\u0131lar\u0131n\u0131n, gatekeeper platformu kullanarak \u00fcrettikleri verilere eri\u015fim sa\u011flamalar\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lmak<\/td><\/tr><tr><td>3<\/td><td>Platform \u00fczerinde reklam yay\u0131nlamak isteyen i\u015fletmelere, reklam verenlerin ve yay\u0131nc\u0131lar\u0131n gatekeeper&#8217;\u0131n bar\u0131nd\u0131rd\u0131\u011f\u0131 kendi reklamlar\u0131n\u0131 ba\u011f\u0131ms\u0131z olarak do\u011frulamalar\u0131 i\u00e7in gerekli ara\u00e7lar\u0131 ve bilgileri sunmak<\/td><\/tr><tr><td>4<\/td><td>\u0130\u015fletme kullan\u0131c\u0131lar\u0131n\u0131n kendi tekliflerini tan\u0131t\u0131p, gatekeeper platformunun d\u0131\u015f\u0131nda m\u00fc\u015fterilerle s\u00f6zle\u015fme imzalayabilmelerini sa\u011flamak<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Yap\u0131lmas\u0131 gerekenler (Do\u2019s), b\u00fcy\u00fck teknoloji \u015firketleri ve gatekeeper&#8217;lar\u0131n piyasa hakimiyetini engelleme noktas\u0131nda \u00f6nemlidir. Di\u011fer yandan, yap\u0131lmamas\u0131 gerekenler a\u015fa\u011f\u0131daki tabloda belirtilmi\u015ftir.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td colspan=\"2\">Gatekeeper&#8217;lar\u0131n Yapmamas\u0131 Gerekenler (Don\u2019ts)<\/td><\/tr><tr><td>1<\/td><td>Gatekeeper&#8217;\u0131n kendi sundu\u011fu hizmet veya \u00fcr\u00fcnleri, platformda \u00fc\u00e7\u00fcnc\u00fc parti taraf\u0131ndan sunulan benzer hizmet veya \u00fcr\u00fcnlerden daha avantajl\u0131 bir s\u0131ralamada g\u00f6stermek<\/td><\/tr><tr><td>2<\/td><td>T\u00fcketicilerin platform d\u0131\u015f\u0131ndaki i\u015fletmelere ba\u011flant\u0131 kurmas\u0131n\u0131 engellemek<\/td><\/tr><tr><td>3<\/td><td>Kullan\u0131c\u0131lar istedi\u011finde, \u00f6nceden y\u00fcklenmi\u015f yaz\u0131l\u0131m veya uygulamalar\u0131 kald\u0131ramamalar\u0131n\u0131 sa\u011flamak<\/td><\/tr><tr><td>4<\/td><td>Ge\u00e7erli bir onay almadan, gatekeeper&#8217;\u0131n temel platform hizmetlerinin d\u0131\u015f\u0131nda son kullan\u0131c\u0131lar\u0131 hedef alarak takip etmek<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Bu d\u00fczenlemeler de b\u00fcy\u00fck teknoloji \u015firketleri ve gatekeeper&#8217;lar\u0131n piyasa hakimiyetini engelleme ve kas\u0131tl\u0131 bilgi manip\u00fclasyonunu yasaklama amac\u0131n\u0131 ta\u015f\u0131maktad\u0131r.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-markets-act-ensuring-fair-and-open-digital-markets_en\" target=\"_blank\" rel=\"noreferrer noopener\">Dijital Piyasalar Yasas\u0131: Adil ve A\u00e7\u0131k Dijital Piyasalar\u0131 Sa\u011flama<\/a>\uff5cAvrupa Komisyonu<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMA_Ihlali_Durumunda_Uygulanacak_Cezalar\"><\/span>DMA \u0130hlali Durumunda Uygulanacak Cezalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>DMA&#8217;y\u0131 ihlal eden bir \u015firket, k\u00fcresel cirosunun en fazla %10&#8217;una kadar ceza ile kar\u015f\u0131 kar\u015f\u0131ya kalabilir. E\u011fer \u015firket s\u00fcrekli olarak ihlallerde bulunuyorsa, bu ceza oran\u0131 en fazla %20&#8217;ye kadar \u00e7\u0131kabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMA%E2%80%99nin_Japonya%E2%80%99ya_Etkisi\"><\/span>DMA&#8217;n\u0131n Japonya&#8217;ya Etkisi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/12\/tower-modern-beautiful-skyline-capital-1024x643.jpg\" alt=\"G\u00f6kdelen manzaras\u0131 foto\u011fraf\u0131\" class=\"wp-image-63773\" \/><\/figure>\n\n\n\n<p>AB b\u00f6lgesindeki dijital pazarlarda b\u00fcy\u00fck de\u011fi\u015fiklikler ya\u015fanmakta, ancak Japonya&#8217;ya do\u011frudan etkisi olduk\u00e7a s\u0131n\u0131rl\u0131 olacakt\u0131r. Yine de, b\u00fcy\u00fck teknoloji \u015firketlerinin hizmet i\u00e7eriklerinde beklenen \u00f6nemli de\u011fi\u015fiklikler, etkilerin b\u00fcy\u00fck olabilece\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<p>Ancak, b\u00fcy\u00fck teknoloji \u015firketlerinin hizmet i\u00e7eriklerindeki de\u011fi\u015fiklikler, yeni i\u015f f\u0131rsatlar\u0131 yaratma potansiyeline de sahip. DMA&#8217;n\u0131n y\u00fcr\u00fcrl\u00fc\u011fe girmesiyle birlikte, \u00fc\u00e7\u00fcnc\u00fc partiler art\u0131k kap\u0131 bek\u00e7isi olarak adland\u0131r\u0131lan servis sa\u011flay\u0131c\u0131lar\u0131n\u0131n hizmetleriyle kar\u015f\u0131l\u0131kl\u0131 \u00e7al\u0131\u015fabilir hale geldi.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, mevcut durumda A hizmeti yaln\u0131zca A hizmetiyle ileti\u015fim kurabiliyorken, ileride B hizmetiyle \u00e7apraz ileti\u015fim m\u00fcmk\u00fcn olabilir. \u0130\u015f modelinize ba\u011fl\u0131 olarak, bu durum b\u00fcy\u00fck sat\u0131\u015f kanallar\u0131n\u0131n geni\u015flemesi ve yeni f\u0131rsatlar yaratabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"DMA_Haricinde_Bilinmesi_Gereken_3_Onemli_AB_Yasa_Duzenlemesi\"><\/span>DMA Haricinde Bilinmesi Gereken 3 \u00d6nemli AB Yasa D\u00fczenlemesi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bu b\u00f6l\u00fcmde, DMA&#8217;n\u0131n yan\u0131 s\u0131ra AB pazar\u0131na giri\u015f yaparken bilinmesi gereken di\u011fer \u00fc\u00e7 AB yasa d\u00fczenlemesini tan\u0131taca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Veri_Yasasi_DA\"><\/span>Veri Yasas\u0131 (DA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avrupa Veri Yasas\u0131 (Data Act), Avrupa Komisyonu taraf\u0131ndan 2022 Mart&#8217;\u0131nda (2022) duyurulan bir yasa tasar\u0131s\u0131d\u0131r ve 2020&#8217;deki Avrupa Veri Stratejisi&#8217;nin (AB \u00e7ap\u0131nda \u015firketlerin veri payla\u015f\u0131m\u0131n\u0131 sa\u011flayacak bir sistem kurma stratejisi) \u00f6nerilen yasal \u00e7er\u00e7evelerinden biridir. End\u00fcstriyel verilerin %80&#8217;inin etkin bir \u015fekilde kullan\u0131lmad\u0131\u011f\u0131 mevcut durumu de\u011fi\u015ftirmek ve daha fazla verinin toplum genelinde kullan\u0131labilir hale getirilmesi amac\u0131yla olu\u015fturulmu\u015ftur.<\/p>\n\n\n\n<p>Verilerin yeniden kullan\u0131labilir bir ortam sa\u011flayarak dijital u\u00e7urumu azaltmak ve t\u00fcketiciler, i\u015fletmeler ve h\u00fck\u00fcmetler aras\u0131ndaki ili\u015fkileri g\u00fc\u00e7lendirmek bu yasan\u0131n ana noktalar\u0131ndand\u0131r. Veri Yasas\u0131&#8217;n\u0131n y\u00fcr\u00fcrl\u00fc\u011fe girmesiyle birlikte, 2028 y\u0131l\u0131na kadar AB&#8217;nin GSY\u0130H&#8217;sinde 270 milyar Euro&#8217;luk bir art\u0131\u015f\u0131n olaca\u011f\u0131 tahmin edilmektedir.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/data-act\" target=\"_blank\" rel=\"noreferrer noopener\">Data Act<\/a>\uff5cAvrupa Komisyonu<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Hizmetler_Yasasi_DSA\"><\/span>Dijital Hizmetler Yasas\u0131 (DSA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dijital Hizmetler Yasas\u0131 (DSA), &#8220;\u00c7evrimd\u0131\u015f\u0131 ortamda yasad\u0131\u015f\u0131 olan \u015feyler \u00e7evrimi\u00e7i ortamda da yasad\u0131\u015f\u0131 olmal\u0131d\u0131r&#8221; d\u00fc\u015f\u00fcncesine dayanarak, \u00e7evrimi\u00e7i ortamda yasad\u0131\u015f\u0131 \u00fcr\u00fcn, hizmet ve i\u00e7eriklerden kullan\u0131c\u0131lar\u0131 korumay\u0131 ama\u00e7layan AB d\u00fczenlemesidir.<\/p>\n\n\n\n<p>DSA&#8217;n\u0131n kapsam\u0131na girenler aras\u0131nda b\u00fcy\u00fck \u00e7apl\u0131 \u00e7evrimi\u00e7i platformlar, arama motorlar\u0131 ve bar\u0131nd\u0131rma hizmetleri sunan \u015firketler bulunmakta ve bu \u015firketlerin alt\u0131 ayda bir AB&#8217;deki hizmetlerinden yararlanan ayl\u0131k aktif kullan\u0131c\u0131lar hakk\u0131nda bilgi yay\u0131nlamalar\u0131 gerekmektedir.<\/p>\n\n\n\n<p>Sistem platformlar\u0131na y\u00f6nelik demokratik y\u00f6netim ve denetimin g\u00fc\u00e7lendirilmesi ve manip\u00fclasyon veya yan\u0131lt\u0131c\u0131 bilgiler gibi sistem risklerinin azalt\u0131lmas\u0131 DSA&#8217;n\u0131n ama\u00e7lar\u0131 aras\u0131ndad\u0131r.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-services-act_en\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Services Act<\/a>\uff5cAvrupa Komisyonu<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dijital_Yonetisim_Yasasi_DGA\"><\/span>Dijital Y\u00f6neti\u015fim Yasas\u0131 (DGA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dijital Y\u00f6neti\u015fim Yasas\u0131 (DGA), belirli \u015firketlerin veri tekelini ortadan kald\u0131rmak ve AB \u00fcye \u00fclkeler aras\u0131nda veri payla\u015f\u0131m\u0131n\u0131 te\u015fvik etmek amac\u0131yla olu\u015fturulan bir yasad\u0131r. Veri Yasas\u0131 (DA) gibi, &#8220;Avrupa Veri Stratejisi&#8221; ile uyumlu olarak yasala\u015ft\u0131r\u0131lm\u0131\u015ft\u0131r. Sa\u011fl\u0131k, ula\u015f\u0131m, \u00e7evre verileri gibi verilerin payla\u015f\u0131lmas\u0131 sayesinde, kaliteli sa\u011fl\u0131k hizmetlerinin sunulmas\u0131, trafik s\u0131k\u0131\u015f\u0131kl\u0131\u011f\u0131n\u0131n azalt\u0131lmas\u0131, CO2 emisyonlar\u0131n\u0131n d\u00fc\u015f\u00fcr\u00fclmesi ve sel, orman yang\u0131n\u0131 gibi acil durumlara h\u0131zl\u0131 yan\u0131t verilmesi m\u00fcmk\u00fcn hale gelecektir.<\/p>\n\n\n\n<p>\u015eirketler i\u00e7in veri edinme, entegrasyon ve i\u015fleme maliyetlerinin azalmas\u0131, piyasaya giri\u015f engellerinin d\u00fc\u015f\u00fcr\u00fclmesi ve yeni hizmetlerin piyasaya s\u00fcr\u00fclme s\u00fcresinin k\u0131salt\u0131lmas\u0131 s\u00f6z konusu olacakt\u0131r. Bu, AB \u00e7ap\u0131nda yenilik ve yeni i\u015f imkanlar\u0131 yaratmay\u0131 hedeflemektedir.<\/p>\n\n\n\n<p>Referans: <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/data-governance-act\" target=\"_blank\" rel=\"noreferrer noopener\">European Data Governance Act<\/a>\uff5cAvrupa Komisyonu<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_AB%E2%80%99ye_Is_Genisletmesi_icin_AB_Duzenlemelerini_Anlamak_Sarttir\"><\/span>\u00d6zet: AB&#8217;ye \u0130\u015f Geni\u015fletmesi i\u00e7in AB D\u00fczenlemelerini Anlamak \u015eartt\u0131r<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2023\/12\/book-in-library-with-open-textbook-1024x683.jpg\" alt=\"Kitap resmi\" class=\"wp-image-63774\" \/><\/figure>\n\n\n\n<p>Dijital Piyasalar Yasas\u0131 (DMA), AB&#8217;nin b\u00fcy\u00fck teknoloji \u015firketleri olan Big Tech 5 ve kap\u0131 bek\u00e7isi olarak adland\u0131r\u0131lan \u015firketlere platformlar\u0131nda hizmet tekelini yasaklayan bir yasas\u0131d\u0131r. DMA&#8217;n\u0131n Japonya \u00fczerindeki etkisi b\u00fcy\u00fck olmasa da, global \u00e7apta b\u00fcy\u00fck teknoloji \u015firketlerinde disiplin ve d\u00fczenlemelerde bir de\u011fi\u015fiklik olursa, Japonya&#8217;n\u0131n da etkilenmemesi m\u00fcmk\u00fcn de\u011fildir.<\/p>\n\n\n\n<p>Ayr\u0131ca, DMA d\u0131\u015f\u0131nda da AB&#8217;nin dijital pazar\u0131ndaki yasal d\u00fczenlemeleri \u00e7oktur ve AB pazar\u0131na giri\u015f yapmay\u0131 planlayan \u015firketler i\u00e7in AB yasal d\u00fczenlemelerinin trendlerini takip etmek \u00f6nemlidir. AB b\u00f6lgesindeki dijital pazar\u0131n yasal d\u00fczenlemeleri hakk\u0131nda, uluslararas\u0131 hukuk ve dijital pazar konular\u0131nda uzman avukatlara dan\u0131\u015fman\u0131z\u0131 tavsiye ederiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hizmetlerimiz_Hakkinda_Bilgilendirme\"><\/span>Hizmetlerimiz Hakk\u0131nda Bilgilendirme<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu, IT ve \u00f6zellikle internet ile hukukun her iki alan\u0131nda da zengin deneyime sahip bir hukuk firmas\u0131d\u0131r. Son y\u0131llarda, global i\u015f d\u00fcnyas\u0131 giderek geni\u015flemekte ve uzmanlar taraf\u0131ndan yap\u0131lan hukuki kontrollerin \u00f6nemi artmaktad\u0131r. B\u00fcromuz, uluslararas\u0131 hukuk i\u015flerinde \u00e7\u00f6z\u00fcm sunmaktad\u0131r.<\/p>\n\n\n\n<p>Monolith Hukuk B\u00fcrosu&#8217;nun Uzmanl\u0131k Alanlar\u0131: <a href=\"https:\/\/monolith.law\/global-jpn2fgn\" target=\"_blank\" rel=\"noreferrer noopener\">Uluslararas\u0131 Hukuk ve Yurtd\u0131\u015f\u0131 \u0130\u015fler[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300cDijital Pazar Yasas\u0131 (DMA)\u300d, Avrupa Birli\u011fi&#8217;nin (AB) dijital pazar\u0131n\u0131n adil olmas\u0131n\u0131 sa\u011flamak amac\u0131yla 2023 y\u0131l\u0131nda y\u00fcr\u00fcrl\u00fc\u011fe giren bir yasad\u0131r. Japon \u015firketlerinin AB b\u00f6lgesinde i\u015f yaparken ha [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[24,29],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71883"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=71883"}],"version-history":[{"count":2,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71883\/revisions"}],"predecessor-version":[{"id":72259,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71883\/revisions\/72259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/72258"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=71883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=71883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=71883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}