{"id":71989,"date":"2024-07-25T19:13:53","date_gmt":"2024-07-25T10:13:53","guid":{"rendered":"https:\/\/monolith.law\/tr\/?p=71989"},"modified":"2024-07-28T17:20:01","modified_gmt":"2024-07-28T08:20:01","slug":"premiums-and-representations-act","status":"publish","type":"post","link":"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act","title":{"rendered":"Japon Hediye Te\u015fhir Yasas\u0131 (Japon Keih\u014d) Nedir? Anla\u015f\u0131l\u0131r A\u00e7\u0131klamas\u0131 ve \u0130hlal \u00d6rnekleriyle Cezalar\u0131 Tan\u0131t\u0131m\u0131"},"content":{"rendered":"\n<p>\u00dcr\u00fcnlerin ger\u00e7ekte oldu\u011fundan farkl\u0131 g\u00f6sterilmesi veya promosyon \u00fcr\u00fcnlerinin a\u015f\u0131r\u0131 l\u00fcks olmas\u0131 durumunda, t\u00fcketiciler normalde sat\u0131n almayacaklar\u0131 \u00fcr\u00fcnleri sat\u0131n alma riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilirler. Japon Hediye Te\u015fhir Kanunu, bu t\u00fcr durumlar\u0131 \u00f6nlemek ve t\u00fcketicilerin \u00fcr\u00fcnleri uygun bir \u015fekilde se\u00e7ebilmelerini sa\u011flamak amac\u0131yla olu\u015fturulmu\u015f bir yasad\u0131r. Hediye Te\u015fhir Kanunu&#8217;nun i\u00e7eri\u011fi karma\u015f\u0131k ve anla\u015f\u0131lmas\u0131 zor olabilir, bu nedenle kendi reklamlar\u0131n\u0131z\u0131n veya hizmetlerinizin Japon Hediye Te\u015fhir Kanunu&#8217;na ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131 konusunda endi\u015felenen bir\u00e7ok ki\u015fi olabilir.<\/p>\n\n\n\n<p>Bilgi eksikli\u011fi nedeniyle iyi niyetle hareket etse bile, Japon Hediye Te\u015fhir Kanunu&#8217;na ayk\u0131r\u0131 durumlarla kar\u015f\u0131la\u015f\u0131labilir. Japon Hediye Te\u015fhir Kanunu&#8217;na ayk\u0131r\u0131 durumlarla kar\u015f\u0131la\u015fmamak i\u00e7in, kanun ve ilgili y\u00f6nergelerin anla\u015f\u0131lmas\u0131 \u015fartt\u0131r.<\/p>\n\n\n\n<p>Bu makalede, Japon Hediye Te\u015fhir Kanunu&#8217;nun anla\u015f\u0131l\u0131r bir a\u00e7\u0131klamas\u0131, ihlal durumunda uygulanacak cezalar ve ihlal \u00f6rnekleri ele al\u0131nacakt\u0131r. Bu makaleyi okuyarak Japon Hediye Te\u015fhir Kanunu hakk\u0131nda bilgi edinin ve ihlal risklerinden ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_53 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Japon_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Nedir\" title=\"Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Nedir?\">Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Nedir?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Asiri_Hediye_Turlerinin_Sunulmasinin_Sinirlanmasi_ve_Yasaklanmasi\" title=\"A\u015f\u0131r\u0131 Hediye T\u00fcrlerinin Sunulmas\u0131n\u0131n S\u0131n\u0131rlanmas\u0131 ve Yasaklanmas\u0131\">A\u015f\u0131r\u0131 Hediye T\u00fcrlerinin Sunulmas\u0131n\u0131n S\u0131n\u0131rlanmas\u0131 ve Yasaklanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Reklamlarda_ve_Benzerlerinde_Yaniltici_Ifadelerin_Yasaklanmasi\" title=\"Reklamlarda ve Benzerlerinde Yan\u0131lt\u0131c\u0131 \u0130fadelerin Yasaklanmas\u0131\">Reklamlarda ve Benzerlerinde Yan\u0131lt\u0131c\u0131 \u0130fadelerin Yasaklanmas\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#%E6%99%AF%E8%A1%A8%E6%B3%95%E2%80%99in_Uygulandigi_Promosyon_Urunlerinin_Islenisi_Hakkinda\" title=\"\u666f\u8868\u6cd5&#8217;\u0131n Uyguland\u0131\u011f\u0131 Promosyon \u00dcr\u00fcnlerinin \u0130\u015fleni\u015fi Hakk\u0131nda\">\u666f\u8868\u6cd5&#8217;\u0131n Uyguland\u0131\u011f\u0131 Promosyon \u00dcr\u00fcnlerinin \u0130\u015fleni\u015fi Hakk\u0131nda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Japon_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Kapsaminda_Haksiz_Gosterimleri_Yasaklayan_Duzenlemeler\" title=\"Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Kapsam\u0131nda Haks\u0131z G\u00f6sterimleri Yasaklayan D\u00fczenlemeler\">Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Kapsam\u0131nda Haks\u0131z G\u00f6sterimleri Yasaklayan D\u00fczenlemeler<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Ustun_Nitelik_Yanilgisi\" title=\"\u00dcst\u00fcn Nitelik Yan\u0131lg\u0131s\u0131\">\u00dcst\u00fcn Nitelik Yan\u0131lg\u0131s\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Yaniltici_Avantajli_Gosterim\" title=\"Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim\">Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Yaniltici_Reklam_Duzenlemeleri\" title=\"Yan\u0131lt\u0131c\u0131 Reklam D\u00fczenlemeleri\">Yan\u0131lt\u0131c\u0131 Reklam D\u00fczenlemeleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Diger_Yaniltici_Olabilecek_Ifadeler\" title=\"Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek \u0130fadeler\">Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek \u0130fadeler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Japon_Hediye_Teshir_Yasasi%E2%80%99na_Japon_Hediye_Teshir_Yasasi_Aykirilik_Durumunda_Uygulanan_Cezalar\" title=\"Japon Hediye Te\u015fhir Yasas\u0131&#8217;na (Japon Hediye Te\u015fhir Yasas\u0131) Ayk\u0131r\u0131l\u0131k Durumunda Uygulanan Cezalar\">Japon Hediye Te\u015fhir Yasas\u0131&#8217;na (Japon Hediye Te\u015fhir Yasas\u0131) Ayk\u0131r\u0131l\u0131k Durumunda Uygulanan Cezalar<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Tedbir_Emri_Ile_Sirket_Ismi_Gibi_Bilgilerin_Kamuya_Aciklanmasi\" title=\"Tedbir Emri \u0130le \u015eirket \u0130smi Gibi Bilgilerin Kamuya A\u00e7\u0131klanmas\u0131\">Tedbir Emri \u0130le \u015eirket \u0130smi Gibi Bilgilerin Kamuya A\u00e7\u0131klanmas\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Idari_Para_Cezasi_Odemesi\" title=\"\u0130dari Para Cezas\u0131 \u00d6demesi\">\u0130dari Para Cezas\u0131 \u00d6demesi<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Hediye_Teshir_Kanunu_Japon_Hediye_Teshir_Kanunu_Ihlallerine_Ornek_3_Vaka\" title=\"Hediye Te\u015fhir Kanunu (Japon Hediye Te\u015fhir Kanunu) \u0130hlallerine \u00d6rnek 3 Vaka\">Hediye Te\u015fhir Kanunu (Japon Hediye Te\u015fhir Kanunu) \u0130hlallerine \u00d6rnek 3 Vaka<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Kirin_Beverage%E2%80%99in_Yaniltici_Ustun_Kalite_Ifadesi\" title=\"Kirin Beverage&#8217;\u0131n Yan\u0131lt\u0131c\u0131 \u00dcst\u00fcn Kalite \u0130fadesi\">Kirin Beverage&#8217;\u0131n Yan\u0131lt\u0131c\u0131 \u00dcst\u00fcn Kalite \u0130fadesi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Hokkaido_Uretim_Merkezi_Tarafindan_Yapilan_Yaniltici_Indirim_Ifadeleri\" title=\"Hokkaido \u00dcretim Merkezi Taraf\u0131ndan Yap\u0131lan Yan\u0131lt\u0131c\u0131 \u0130ndirim \u0130fadeleri\">Hokkaido \u00dcretim Merkezi Taraf\u0131ndan Yap\u0131lan Yan\u0131lt\u0131c\u0131 \u0130ndirim \u0130fadeleri<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Sushiro%E2%80%99dan_yem_reklami\" title=\"Sushiro&#8217;dan yem reklam\u0131\">Sushiro&#8217;dan yem reklam\u0131<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Ozet_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Ihlal_Edilmemesi_Icin_Reklamlarin_Hukuki_Kontrolden_Gecirilmesi_Gerekir\" title=\"\u00d6zet: Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) \u0130hlal Edilmemesi \u0130\u00e7in Reklamlar\u0131n Hukuki Kontrolden Ge\u00e7irilmesi Gerekir\">\u00d6zet: Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) \u0130hlal Edilmemesi \u0130\u00e7in Reklamlar\u0131n Hukuki Kontrolden Ge\u00e7irilmesi Gerekir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/monolith.law\/tr\/general-corporate\/premiums-and-representations-act\/#Monolit_Hukuk_Burosu_Tarafindan_Alinan_Onlemler_Hakkinda\" title=\"Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Al\u0131nan \u00d6nlemler Hakk\u0131nda\">Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Al\u0131nan \u00d6nlemler Hakk\u0131nda<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Nedir\"><\/span>Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Nedir?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/question_symbol.jpg\" alt=\"Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Nedir\" class=\"wp-image-64723\" \/><\/figure>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131&#8217;n\u0131n resmi ad\u0131 &#8220;Uygunsuz Hediye ve Yan\u0131lt\u0131c\u0131 \u0130fadelerin \u00d6nlenmesi Yasas\u0131&#8221;d\u0131r ve k\u0131saca Japon Hediye Te\u015fhir Yasas\u0131 olarak da adland\u0131r\u0131l\u0131r. Japon Hediye Te\u015fhir Yasas\u0131&#8217;n\u0131n amac\u0131, genel t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131 korumakt\u0131r ve t\u00fcketicilerin \u00fcr\u00fcn veya hizmet se\u00e7imlerini \u00f6zg\u00fcrce ve mant\u0131kl\u0131 bir \u015fekilde yapmalar\u0131n\u0131 engelleyebilecek &#8220;yan\u0131lt\u0131c\u0131 ifadeler&#8221; ve &#8220;a\u015f\u0131r\u0131 hediyelerin sunulmas\u0131&#8221; gibi durumlara kar\u015f\u0131 d\u00fczenlemeler getirir.<\/p>\n\n\n\n<p>&#8220;\u0130fade&#8221;, t\u00fcketicilere y\u00f6nelik \u00fcr\u00fcn veya hizmetlerin kalitesi, standartlar\u0131, fiyat\u0131 gibi reklam veya g\u00f6sterimleri ifade eder. &#8220;Hediye t\u00fcrleri&#8221;, m\u00fc\u015fterileri \u00e7ekmek amac\u0131yla sat\u0131lan \u00fcr\u00fcne ek olarak sunulan mallar veya para olarak tan\u0131mlan\u0131r.<\/p>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131 taraf\u0131ndan yasaklanan eylemler \u015funlard\u0131r:<\/p>\n\n\n\n<ul>\n<li>A\u015f\u0131r\u0131 hediye t\u00fcrlerinin sunulmas\u0131n\u0131n s\u0131n\u0131rlanmas\u0131 ve yasaklanmas\u0131<\/li>\n\n\n\n<li>Reklamlarda ve benzerlerinde yan\u0131lt\u0131c\u0131 ifadelerin yasaklanmas\u0131<\/li>\n<\/ul>\n\n\n\n<p>Kaynak: <a href=\"https:\/\/elaws.e-gov.go.jp\/document?lawid=337AC0000000134\" target=\"_blank\" rel=\"noreferrer noopener\">Uygunsuz Hediye ve Yan\u0131lt\u0131c\u0131 \u0130fadelerin \u00d6nlenmesi Yasas\u0131[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Asiri_Hediye_Turlerinin_Sunulmasinin_Sinirlanmasi_ve_Yasaklanmasi\"><\/span>A\u015f\u0131r\u0131 Hediye T\u00fcrlerinin Sunulmas\u0131n\u0131n S\u0131n\u0131rlanmas\u0131 ve Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131, l\u00fcks hediyelerin sunulmas\u0131n\u0131 yasaklar ve hediye t\u00fcrlerinin toplam ve maksimum de\u011feri belirlenmi\u015ftir. \u00d6rne\u011fin, hediyeler \u00e7ok l\u00fcks oldu\u011funda, normalde sat\u0131n almayaca\u011f\u0131 bir \u00fcr\u00fcne t\u00fcketicilerin y\u00f6nelmesi olas\u0131d\u0131r.<\/p>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131, sa\u011fl\u0131ks\u0131z rekabeti \u00f6nlemek ve genel t\u00fcketicilerin \u00e7\u0131karlar\u0131n\u0131 korumak amac\u0131yla hediye t\u00fcrlerinin sunulmas\u0131na s\u0131n\u0131rlamalar ve yasaklar getirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reklamlarda_ve_Benzerlerinde_Yaniltici_Ifadelerin_Yasaklanmasi\"><\/span>Reklamlarda ve Benzerlerinde Yan\u0131lt\u0131c\u0131 \u0130fadelerin Yasaklanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00dcr\u00fcn sat\u0131n al\u0131rken t\u00fcketicilerin \u00f6nemsedi\u011fi noktalar aras\u0131nda &#8220;fiyat&#8221;, &#8220;kalite&#8221;, &#8220;standartlar&#8221; gibi \u00f6zellikler bulunur ve bunlar, \u00fcr\u00fcn veya hizmet se\u00e7iminde \u00f6nemli karar verme kriterleridir. \u00dcr\u00fcn\u00fcn fiyat\u0131 veya i\u00e7eri\u011fi ger\u00e7ekte oldu\u011fundan farkl\u0131 g\u00f6sterildi\u011finde, t\u00fcketiciler do\u011fru se\u00e7imi yapamaz hale gelir.<\/p>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131, bu t\u00fcr durumlar\u0131 \u00f6nlemek i\u00e7in a\u015fa\u011f\u0131daki gibi ifadeleri yasaklar:<\/p>\n\n\n\n<ul>\n<li>\u00dcr\u00fcn veya hizmetlerin kalitesi, standartlar\u0131 veya di\u011fer i\u00e7erikleri hakk\u0131nda yan\u0131lt\u0131c\u0131 ifadeler (Madde 5, F\u0131kra 1)<\/li>\n\n\n\n<li>\u00dcr\u00fcn veya hizmetlerin fiyat\u0131 veya di\u011fer i\u00e7erikleri hakk\u0131nda yan\u0131lt\u0131c\u0131 ifadeler (Madde 5, F\u0131kra 2)<\/li>\n\n\n\n<li>Yukar\u0131daki maddeler d\u0131\u015f\u0131nda, genel t\u00fcketicilerin yan\u0131lg\u0131ya d\u00fc\u015febilece\u011fi ve Ba\u015fbakan\u0131n belirledi\u011fi ifadeler (Madde 5, F\u0131kra 3)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%99%AF%E8%A1%A8%E6%B3%95%E2%80%99in_Uygulandigi_Promosyon_Urunlerinin_Islenisi_Hakkinda\"><\/span>\u666f\u8868\u6cd5&#8217;\u0131n Uyguland\u0131\u011f\u0131 Promosyon \u00dcr\u00fcnlerinin \u0130\u015fleni\u015fi Hakk\u0131nda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/check.jpg\" alt=\"Kontrol\" class=\"wp-image-64724\" \/><\/figure>\n\n\n\n<p>Promosyon \u00fcr\u00fcnler, &#8220;a\u00e7\u0131k tip \u00e7ekili\u015f&#8221; ve &#8220;kapal\u0131 tip \u00e7ekili\u015f&#8221; olmak \u00fczere iki t\u00fcre ayr\u0131l\u0131r. &#8220;A\u00e7\u0131k tip \u00e7ekili\u015f&#8221;, \u00fcr\u00fcn veya hizmet sat\u0131n alma ya da ma\u011fazaya gelme \u015fart\u0131 olmaks\u0131z\u0131n, herkesin ba\u015fvurabilece\u011fi \u00e7ekili\u015f t\u00fcr\u00fcd\u00fcr.<\/p>\n\n\n\n<p>A\u00e7\u0131k tip \u00e7ekili\u015fe herkes ba\u015fvurabilir ve para al\u0131\u015fveri\u015fi olmad\u0131\u011f\u0131 i\u00e7in Japon Promosyon \u00dcr\u00fcnleri Yasas\u0131 uygulanmaz. &#8220;Kapal\u0131 tip \u00e7ekili\u015f&#8221;, ba\u015fvuru ko\u015fulu olarak \u00fcr\u00fcn veya hizmet sat\u0131n alman\u0131n gerekti\u011fi \u00e7ekili\u015f t\u00fcr\u00fcn\u00fc ifade eder ve Japon Promosyon \u00dcr\u00fcnleri Yasas\u0131 uygulan\u0131r.<\/p>\n\n\n\n<p>Kapal\u0131 tip \u00e7ekili\u015fin a\u015fa\u011f\u0131daki \u00fc\u00e7 t\u00fcr\u00fc vard\u0131r:<\/p>\n\n\n\n<ul>\n<li>Genel \u00e7ekili\u015f: \u00dcr\u00fcn veya hizmet kullan\u0131c\u0131lar\u0131na, \u00e7ekili\u015f veya kura \u00e7ekimi gibi y\u00f6ntemlerle derecelendirme yaparak promosyon \u00fcr\u00fcnleri sunulmas\u0131<\/li>\n\n\n\n<li>Ortak \u00e7ekili\u015f: \u00dcr\u00fcn veya hizmet kullan\u0131c\u0131lar\u0131na, birden fazla i\u015fletmenin i\u015fbirli\u011fi yaparak promosyon \u00fcr\u00fcnleri sunmas\u0131<\/li>\n\n\n\n<li>Toplu promosyon: \u00dcr\u00fcn veya hizmet kullan\u0131c\u0131lar\u0131na veya ma\u011fazaya gelen herkese promosyon \u00fcr\u00fcnleri sunulmas\u0131<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Kapsaminda_Haksiz_Gosterimleri_Yasaklayan_Duzenlemeler\"><\/span>Japon Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) Kapsam\u0131nda Haks\u0131z G\u00f6sterimleri Yasaklayan D\u00fczenlemeler<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/caution.jpg\" alt=\"Dikkat \u00e7eken kad\u0131n\" class=\"wp-image-64725\" \/><\/figure>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131, genel t\u00fcketicilerin ger\u00e7ekte olanlardan daha \u00fcst\u00fcn veya avantajl\u0131 oldu\u011fu gibi yanl\u0131\u015f anlamalara yol a\u00e7abilecek g\u00f6sterimleri yasaklamaktad\u0131r. Yasaklanan g\u00f6sterimler a\u015fa\u011f\u0131daki d\u00f6rt ana ba\u015fl\u0131k alt\u0131nda toplanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<ul>\n<li>\u00dcst\u00fcnl\u00fck Yan\u0131lg\u0131s\u0131 G\u00f6sterimi<\/li>\n\n\n\n<li>Avantaj Yan\u0131lg\u0131s\u0131 G\u00f6sterimi<\/li>\n\n\n\n<li>Ger\u00e7ek D\u0131\u015f\u0131 Tan\u0131t\u0131m D\u00fczenlemesi<\/li>\n\n\n\n<li>Di\u011fer Yan\u0131lg\u0131ya Yol A\u00e7abilecek G\u00f6sterimler<\/li>\n<\/ul>\n\n\n\n<p>Burada, her birinin detaylar\u0131 a\u00e7\u0131klanacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ustun_Nitelik_Yanilgisi\"><\/span>\u00dcst\u00fcn Nitelik Yan\u0131lg\u0131s\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u666f\u54c1\u8868\u793a\u6cd5 (Japon Hediye Tan\u0131t\u0131m Yasas\u0131) taraf\u0131ndan yasaklanan \u00fcst\u00fcn nitelik yan\u0131lg\u0131s\u0131, a\u015fa\u011f\u0131daki iki kategoriye ayr\u0131lmaktad\u0131r. (Madde 5, F\u0131kra 1)<\/p>\n\n\n\n<ul>\n<li>Ger\u00e7ekte olan\u0131ndan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6steren durumlar<\/li>\n\n\n\n<li>Ger\u00e7eklere ayk\u0131r\u0131 olarak, rekabet i\u00e7inde oldu\u011fu i\u015fletmelerin sundu\u011fundan \u00e7ok daha \u00fcst\u00fcn oldu\u011funu g\u00f6steren durumlar<\/li>\n<\/ul>\n\n\n\n<p>Al\u0131nt\u0131: T\u00fcketici Ajans\u0131\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/misleading_representation\" target=\"_blank\" rel=\"noreferrer noopener\">\u00dcst\u00fcn Nitelik Yan\u0131lg\u0131s\u0131 Nedir[ja]<\/a><\/p>\n\n\n\n<p>\u00d6zellikle, bir \u00fcr\u00fcn veya hizmetin kalitesi, standartlar\u0131 vb. hakk\u0131nda, ger\u00e7ekte oldu\u011fundan daha \u00fcst\u00fcn oldu\u011funu belirten durumlar veya ba\u015fka bir \u015firketin satt\u0131\u011f\u0131 \u00fcr\u00fcnlerle neredeyse ayn\u0131 olmas\u0131na ra\u011fmen, sanki daha \u00fcst\u00fcnm\u00fc\u015f gibi yan\u0131lt\u0131c\u0131 ifadeler kullan\u0131lmas\u0131 \u00fcst\u00fcn nitelik yan\u0131lg\u0131s\u0131na girer. Burada bahsedilen ifadeler, kalite ve standartlar d\u0131\u015f\u0131nda, &#8220;men\u015fei&#8221;, &#8220;\u00fcretim y\u00f6ntemi&#8221;, &#8220;son kullanma tarihi&#8221; gibi unsurlar\u0131 da i\u00e7erir.<\/p>\n\n\n\n<p>\u00dcst\u00fcn nitelik yan\u0131lg\u0131s\u0131na \u00f6rnekler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>\u00dcr\u00fcn\u00fcn yerli marka s\u0131\u011f\u0131r eti oldu\u011funu belirterek sat\u0131\u015f yap\u0131lmas\u0131na ra\u011fmen, ger\u00e7ekte marka s\u0131\u011f\u0131r eti olmayan yerli s\u0131\u011f\u0131r etiydi<\/li>\n\n\n\n<li>%20 ka\u015fmir kar\u0131\u015f\u0131m\u0131 oldu\u011fu yazmas\u0131na ra\u011fmen, ger\u00e7ekte %0 ka\u015fmir i\u00e7eriyordu<\/li>\n\n\n\n<li>Besin de\u011ferlerinin di\u011fer \u015firketlerinkine g\u00f6re iki kat oldu\u011fu yaz\u0131lm\u0131\u015ft\u0131, ancak ger\u00e7ekte ayn\u0131 miktarda besin de\u011feri i\u00e7eriyordu<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yaniltici_Avantajli_Gosterim\"><\/span>Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japon Hediye G\u00f6sterim Yasas\u0131 taraf\u0131ndan yasaklanan yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterimler a\u015fa\u011f\u0131daki iki t\u00fcrd\u00fcr. (Madde 5, F\u0131kra 2)<\/p>\n\n\n\n<ul>\n<li>Ger\u00e7ekte olan\u0131n \u00e7ok daha avantajl\u0131 oldu\u011fu \u015feklinde t\u00fcketicilerin yanl\u0131\u015f anlamas\u0131na neden olanlar<\/li>\n\n\n\n<li>Rakip i\u015fletmelere g\u00f6re al\u0131c\u0131ya \u00e7ok daha avantajl\u0131 oldu\u011fu \u015feklinde t\u00fcketicilerin yanl\u0131\u015f anlamas\u0131na neden olanlar<\/li>\n<\/ul>\n\n\n\n<p>Al\u0131nt\u0131: T\u00fcketici Ajans\u0131\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/representation_regulation\/advantageous_misidentification\" target=\"_blank\" rel=\"noreferrer noopener\">Yan\u0131lt\u0131c\u0131 Avantajl\u0131 G\u00f6sterim Nedir?[ja]<\/a><\/p>\n\n\n\n<p>\u00d6zellikle, \u00fcr\u00fcn veya hizmetlerin fiyat\u0131 hakk\u0131nda, fiyat\u0131 daha d\u00fc\u015f\u00fck g\u00f6stermek gibi ger\u00e7ekte olan veya rakip firmalar\u0131nkinden daha &#8220;avantajl\u0131&#8221; oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcrecek \u015fekilde g\u00f6sterim yap\u0131lmas\u0131, yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterime girer. Fiyat d\u0131\u015f\u0131nda, &#8220;miktar&#8221;, &#8220;garanti s\u00fcresi&#8221;, &#8220;\u00f6deme ko\u015fullar\u0131&#8221; gibi g\u00f6sterimler de bu kapsama girer.<\/p>\n\n\n\n<p>Ayr\u0131ca, ger\u00e7ekte sat\u0131lan fiyattan daha y\u00fcksek bir fiyat\u0131 &#8220;normal fiyat&#8221; olarak g\u00f6stermek, &#8220;\u00e7ift fiyat g\u00f6sterimi&#8221; de yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterime \u00f6rnektir.<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 avantajl\u0131 g\u00f6sterim \u00f6rnekleri a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>&#8220;Normal fiyat\u0131 20.000 Yen iken, indirimle 10.000 Yen&#8221; olarak g\u00f6sterilmi\u015f, ancak ger\u00e7ekte her zaman 10.000 Yen&#8217;e sat\u0131lm\u0131\u015ft\u0131r<\/li>\n\n\n\n<li>&#8220;S\u0131n\u0131rl\u0131 s\u00fcre i\u00e7in 10.000 Yen indirim uygulan\u0131yor&#8221; yazmas\u0131na ra\u011fmen, belirtilen s\u00fcre d\u0131\u015f\u0131nda da ayn\u0131 fiyata sunulmu\u015ftur<\/li>\n\n\n\n<li>&#8220;B\u00f6lgenin en d\u00fc\u015f\u00fck fiyat\u0131&#8221; olarak g\u00f6sterilmi\u015f, ancak ger\u00e7ekte yak\u0131n ma\u011fazalardan daha y\u00fcksek fiyata sat\u0131lm\u0131\u015ft\u0131r<\/li>\n<\/ul>\n\n\n\n<p>\u00c7ift fiyat g\u00f6sterimi hakk\u0131nda daha fazla bilgi edinmek isteyenler, a\u015fa\u011f\u0131daki makaleye g\u00f6z atabilirler:<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/display-double-law-point\" target=\"_blank\" rel=\"noreferrer noopener\">\u00c7ift Fiyat G\u00f6sterimi Nedir? Japon Hediye G\u00f6sterim Yasas\u0131na Ayk\u0131r\u0131 Olmamak \u0130\u00e7in Bilinmesi Gereken Noktalar ve Cezalar Hakk\u0131nda A\u00e7\u0131klama[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yaniltici_Reklam_Duzenlemeleri\"><\/span>Yan\u0131lt\u0131c\u0131 Reklam D\u00fczenlemeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 reklam d\u00fczenlemeleri, m\u00fckemmel yan\u0131lg\u0131 yaratan ifadeleri etkili bir \u015fekilde d\u00fczenlemek amac\u0131yla belirlenmi\u015ftir. Bir ifadenin m\u00fckemmel yan\u0131lg\u0131 yaratan bir ifade olup olmad\u0131\u011f\u0131n\u0131n belirlenmesi gerekti\u011finde, T\u00fcketici Ajans\u0131 belirli bir s\u00fcre i\u00e7inde, ifadenin temelini olu\u015fturan belgelerin sunulmas\u0131n\u0131 talep eder.<\/p>\n\n\n\n<p>Sunum s\u00fcresi genellikle 15 g\u00fcnd\u00fcr. Belirlenen s\u00fcre i\u00e7inde belgeler sunulmaz ya da sunulan belgeler yetersiz temel olarak de\u011ferlendirilirse, tedbir emri kapsam\u0131nda, bu durum haks\u0131z ifade olarak kabul edilir (Madde 7, F\u0131kra 2).<\/p>\n\n\n\n<p>Ayr\u0131ca, idari para cezas\u0131 \u00f6deme emri kapsam\u0131nda, bu durum haks\u0131z ifade olarak varsay\u0131l\u0131r (Madde 8, F\u0131kra 3).<\/p>\n\n\n\n<p>Yan\u0131lt\u0131c\u0131 reklam d\u00fczenlemelerine \u00f6rnekler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Yaln\u0131zca i\u00e7mekle kilo verilece\u011fi belirtilmi\u015f ancak bu iddian\u0131n temelini olu\u015fturan herhangi bir belge sunulmam\u0131\u015ft\u0131r<\/li>\n\n\n\n<li>Kullan\u0131ld\u0131\u011f\u0131nda, havada as\u0131l\u0131 vir\u00fcsleri yok edece\u011fi belirtilmi\u015f ancak sunulan belgelerin bu iddiay\u0131 destekleyecek nitelikte oldu\u011fu kabul edilmemi\u015ftir<\/li>\n\n\n\n<li>Ultrason kullan\u0131larak evdeki b\u00f6ceklerin yok edilebilece\u011fi yaz\u0131lm\u0131\u015f ancak ger\u00e7ekte sadece akrilik bir kasa i\u00e7inde deney yap\u0131lm\u0131\u015f ve ev i\u00e7indeki etkinli\u011fi kan\u0131tlanmam\u0131\u015ft\u0131r<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Diger_Yaniltici_Olabilecek_Ifadeler\"><\/span>Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek \u0130fadeler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japanese Hediye Te\u015fhir Kanunu&#8217;nda, \u00fcst\u00fcn yan\u0131lt\u0131c\u0131 ifadeler ve avantajl\u0131 yan\u0131lt\u0131c\u0131 ifadeler bulunmaktad\u0131r; ancak, bu durumlar t\u00fcm haks\u0131z reklamlar\u0131n engellenemeyece\u011fi anlam\u0131na gelebilir. \u00dcst\u00fcn yan\u0131lt\u0131c\u0131 ifadeler ve avantajl\u0131 yan\u0131lt\u0131c\u0131 ifadeler d\u0131\u015f\u0131ndaki haks\u0131z ifadeleri d\u00fczenlemek i\u00e7in, Japonya Adil Ticaret Komisyonu a\u015fa\u011f\u0131daki yedi durumu &#8220;Di\u011fer Yan\u0131lt\u0131c\u0131 Olabilecek \u0130fadeler&#8221; olarak belirlemi\u015ftir.<\/p>\n\n\n\n<ol>\n<li>Meyve suyu i\u00e7ermeyen serinletici i\u00e7ecekler hakk\u0131nda ifadeler<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn men\u015fei \u00fclkesi ile ilgili yan\u0131lt\u0131c\u0131 ifadeler<\/li>\n\n\n\n<li>T\u00fcketici kredisi finansman maliyetleri ile ilgili yan\u0131lt\u0131c\u0131 ifadeler<\/li>\n\n\n\n<li>Yan\u0131lt\u0131c\u0131 gayrimenkul reklamlar\u0131<\/li>\n\n\n\n<li>Yan\u0131lt\u0131c\u0131 reklamlar<\/li>\n\n\n\n<li>\u00dccretli ya\u015fl\u0131 bak\u0131m evleri ile ilgili yan\u0131lt\u0131c\u0131 ifadeler<\/li>\n\n\n\n<li>Genel t\u00fcketicinin, ifadenin bir i\u015fletmeye ait oldu\u011funu anlamas\u0131n\u0131n zor oldu\u011fu ifadeler<\/li>\n<\/ol>\n\n\n\n<p>Al\u0131nt\u0131: T\u00fcketici Ajans\u0131\uff5c<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/public_notice\" target=\"_blank\" rel=\"noreferrer noopener\">Duyuru[ja]<\/a><\/p>\n\n\n\n<p>&#8220;Genel t\u00fcketicinin, ifadenin bir i\u015fletmeye ait oldu\u011funu anlamas\u0131n\u0131n zor oldu\u011fu ifadeler&#8221;, s\u00f6zde gizli pazarlamaya kar\u015f\u0131 konulmak \u00fczere 2023 (Reiwa 5) y\u0131l\u0131n\u0131n 1 Ekim tarihinde eklenmi\u015ftir.<\/p>\n\n\n\n<p>Her bir yan\u0131lt\u0131c\u0131 ifade \u00f6rne\u011fi, a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Meyve suyu veya meyve eti oran\u0131n\u0131n a\u00e7\u0131k\u00e7a yaz\u0131lmad\u0131\u011f\u0131 meyve sular\u0131 (1)<\/li>\n\n\n\n<li>\u00dczerinde yanl\u0131\u015f bir \u00fclke bayra\u011f\u0131 bulunan ve do\u011fru men\u015fei \u00fclkesinin belirlenmesinin zor oldu\u011fu \u00fcr\u00fcnler (2)<\/li>\n\n\n\n<li>Finansman maliyeti miktar\u0131n\u0131n veya geri \u00f6deme \u00f6rneklerine g\u00f6re finansman maliyetinin a\u00e7\u0131k\u00e7a belirtilmedi\u011fi durumlar (3)<\/li>\n\n\n\n<li>Ger\u00e7ekte var olmayan gayrimenkullerin g\u00f6sterildi\u011fi durumlar (4)<\/li>\n\n\n\n<li>\u00dcr\u00fcn\u00fcn tedarik miktar\u0131n\u0131n s\u0131n\u0131rl\u0131 oldu\u011fu halde, bu durumun a\u00e7\u0131k\u00e7a belirtilmemesi (5)<\/li>\n\n\n\n<li>Bro\u015f\u00fcrde 24 saat hizmet verildi\u011fi yazmas\u0131na ra\u011fmen, bu durumun ger\u00e7e\u011fi yans\u0131tmamas\u0131 (6)<\/li>\n\n\n\n<li>\u015eirketten para al\u0131nmas\u0131na ra\u011fmen, reklam oldu\u011funu belirtmeden sosyal medyada \u00fcr\u00fcn tan\u0131t\u0131m\u0131 yap\u0131lmas\u0131 (7)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Japon_Hediye_Teshir_Yasasi%E2%80%99na_Japon_Hediye_Teshir_Yasasi_Aykirilik_Durumunda_Uygulanan_Cezalar\"><\/span>Japon Hediye Te\u015fhir Yasas\u0131&#8217;na (Japon Hediye Te\u015fhir Yasas\u0131) Ayk\u0131r\u0131l\u0131k Durumunda Uygulanan Cezalar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/redcard.jpg\" alt=\"\" class=\"wp-image-64726\" \/><\/figure>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131&#8217;na ayk\u0131r\u0131 davran\u0131ld\u0131\u011f\u0131nda cezai yapt\u0131r\u0131mlar uygulan\u0131r. Bu yaz\u0131da, cezai yapt\u0131r\u0131mlar\u0131n detaylar\u0131n\u0131 a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tedbir_Emri_Ile_Sirket_Ismi_Gibi_Bilgilerin_Kamuya_Aciklanmasi\"><\/span>Tedbir Emri \u0130le \u015eirket \u0130smi Gibi Bilgilerin Kamuya A\u00e7\u0131klanmas\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131&#8217;na ayk\u0131r\u0131l\u0131\u011f\u0131n \u015f\u00fcphesi varsa, i\u015fletmelerden bilgi al\u0131n\u0131r ve belgelerin sunulmas\u0131 talep edilerek soru\u015fturma y\u00fcr\u00fct\u00fcl\u00fcr. T\u00fcketici Ajans\u0131, Japon Hediye Te\u015fhir Yasas\u0131&#8217;na ayk\u0131r\u0131l\u0131k yap\u0131ld\u0131\u011f\u0131na karar verirse, i\u015fletmelere yeniden ihlal yapmamalar\u0131 ve ihlal eylemlerini tekrarlamamalar\u0131 gibi \u00f6nlemlerin al\u0131nmas\u0131n\u0131 emreden idari yapt\u0131r\u0131mlar uygular.<\/p>\n\n\n\n<p>Bu, tedbir emridir. Tedbir emri, \u00f6zellikle a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n\n\n<ul>\n<li>Genel t\u00fcketicilere, m\u00fckemmel veya avantajl\u0131 yan\u0131lg\u0131 yaratan ifadelerin yap\u0131ld\u0131\u011f\u0131n\u0131n geni\u015f \u00e7apta bilinir hale getirilmesi<\/li>\n\n\n\n<li>Yeniden ihlal yapmamak i\u00e7in \u00f6nlemlerin al\u0131nmas\u0131 ve bu \u00f6nlemlerin y\u00f6neticiler ve \u00e7al\u0131\u015fanlar aras\u0131nda yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131<\/li>\n\n\n\n<li>Gelecekte benzer ifadelerin kullan\u0131lmamas\u0131<\/li>\n<\/ul>\n\n\n\n<p>Ayr\u0131ca, haks\u0131z reklam ifadelerinin T\u00fcketici Ajans\u0131&#8217;n\u0131n web sayfas\u0131nda yay\u0131nlanmas\u0131 ve medyan\u0131n hedefi haline gelmesi muhtemeldir.<\/p>\n\n\n\n<p>Web sayfas\u0131nda \u015firket ismi ve ihlal i\u00e7eri\u011finin yay\u0131nlanmas\u0131, televizyon veya gazetelerde konu olmas\u0131, silinmez bir ger\u00e7ek olarak kal\u0131r. Bu t\u00fcr durumlara d\u00fc\u015fmemek i\u00e7in reklam ifadelerine dikkat etmek ve Japon Hediye Te\u015fhir Yasas\u0131&#8217;na ayk\u0131r\u0131 davranmamak \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Idari_Para_Cezasi_Odemesi\"><\/span>\u0130dari Para Cezas\u0131 \u00d6demesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00fckemmel veya avantajl\u0131 yan\u0131lg\u0131 yaratan ifadelerde bulunuldu\u011funda, i\u015fletmelere idari para cezas\u0131 uygulan\u0131r. Haks\u0131z hediye t\u00fcrlerine yap\u0131lan ihlaller, idari para cezas\u0131 kapsam\u0131nda de\u011fildir.<\/p>\n\n\n\n<p>\u0130dari para cezas\u0131 \u00f6demesine kadar olan s\u00fcre\u00e7 a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ol>\n<li>\u0130\u015fletmenin haks\u0131z ifade kulland\u0131\u011f\u0131na karar verilir<\/li>\n\n\n\n<li>Soru\u015fturma y\u00fcr\u00fct\u00fcl\u00fcr ve tedbir emri \u00e7\u0131kar\u0131l\u0131r<\/li>\n\n\n\n<li>\u0130\u015fletmeye savunma yapma f\u0131rsat\u0131 verilir<\/li>\n\n\n\n<li>Belirlenen s\u00fcre i\u00e7inde belgeler sunulmaz veya haks\u0131z ifade kullan\u0131lmad\u0131\u011f\u0131 kabul edilmez<\/li>\n\n\n\n<li>\u0130dari para cezas\u0131 \u00f6deme emri verilir<\/li>\n<\/ol>\n\n\n\n<p>\u0130dari para cezas\u0131n\u0131n hesaplanma y\u00f6ntemi a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<p>\u0130dari Para Cezas\u0131 = Haks\u0131z ifade i\u00e7eren \u00fcr\u00fcn veya hizmetlerin &#8220;sat\u0131\u015f miktar\u0131&#8221; \u00d7 %3<\/p>\n\n\n\n<p>\u0130dari para cezas\u0131 uygulanacak d\u00f6nem, \u00fcst limit olarak 3 y\u0131ld\u0131r.<\/p>\n\n\n\n<p>\u0130dari para cezas\u0131na konu olan eylemleri g\u00f6n\u00fcll\u00fc olarak T\u00fcketici Ajans\u0131 Ba\u015fkan\u0131&#8217;na bildirirseniz, idari para cezas\u0131 miktar\u0131 yar\u0131 yar\u0131ya azalt\u0131l\u0131r. Ayr\u0131ca, belirlenen prosed\u00fcrlere uygun olarak t\u00fcketicilere &#8220;geri \u00f6deme i\u015flemi&#8221; yap\u0131l\u0131rsa, geri \u00f6deme miktar\u0131 idari para cezas\u0131ndan d\u00fc\u015f\u00fcl\u00fcr.<\/p>\n\n\n\n<p>&#8220;Geri \u00f6deme i\u015flemi&#8221;, idari para cezas\u0131na konu olan \u00fcr\u00fcn veya hizmetlerle i\u015flem yapan genel t\u00fcketicilerden talep gelmesi durumunda, sat\u0131n alma miktar\u0131n\u0131n %3&#8217;\u00fc oran\u0131nda veya daha fazla bir miktar\u0131n \u00f6denmesidir. A\u015fa\u011f\u0131daki durumlar, idari para cezas\u0131 kapsam\u0131 d\u0131\u015f\u0131ndad\u0131r:<\/p>\n\n\n\n<ul>\n<li>Dikkat edilmesine ra\u011fmen haks\u0131z ifadeye konu olundu\u011funda<\/li>\n\n\n\n<li>\u0130dari para cezas\u0131 miktar\u0131 1.5 milyon Yen&#8217;in alt\u0131nda oldu\u011funda (haks\u0131z ifade i\u00e7eren \u00fcr\u00fcn veya hizmetlerin sat\u0131\u015f miktar\u0131 50 milyon Yen&#8217;in alt\u0131nda oldu\u011funda)<\/li>\n<\/ul>\n\n\n\n<p>Japon Hediye Te\u015fhir Yasas\u0131 ihlalleri hakk\u0131nda daha fazla bilgi edinmek isteyenler, a\u015fa\u011f\u0131daki makaleye g\u00f6z atabilirler.<\/p>\n\n\n\n<p>\u0130lgili makale: <a href=\"https:\/\/monolith.law\/corporate\/violation-of-the-premiums-and-representations-act\" target=\"_blank\" rel=\"noreferrer noopener\">Japon Hediye Te\u015fhir Yasas\u0131&#8217;na (Japon Hediye Te\u015fhir Yasas\u0131) Ayk\u0131r\u0131l\u0131k Durumunda Ne Olur? Dikkat Edilmesi Gereken Noktalar\u0131 da A\u00e7\u0131kl\u0131yoruz[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hediye_Teshir_Kanunu_Japon_Hediye_Teshir_Kanunu_Ihlallerine_Ornek_3_Vaka\"><\/span>Hediye Te\u015fhir Kanunu (Japon Hediye Te\u015fhir Kanunu) \u0130hlallerine \u00d6rnek 3 Vaka<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/case_study.jpg\" alt=\"3 \u00f6rnek vaka\" class=\"wp-image-64730\" \/><\/figure>\n\n\n\n<p>Hediye Te\u015fhir Kanunu&#8217;na ihlal etmemeye dikkat etsek bile, fark\u0131nda olmadan ihlal edebilece\u011fimiz durumlar olabilir. Burada, Hediye Te\u015fhir Kanunu ihlallerine \u00f6rnek olan vakalar\u0131 sunuyoruz, l\u00fctfen referans al\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Kirin_Beverage%E2%80%99in_Yaniltici_Ustun_Kalite_Ifadesi\"><\/span>Kirin Beverage&#8217;\u0131n Yan\u0131lt\u0131c\u0131 \u00dcst\u00fcn Kalite \u0130fadesi<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kirin Beverage&#8217;\u0131n &#8220;Tropicana %100 Tam Meyve Hissi Kavun Tad\u0131&#8221; \u00fcr\u00fcn\u00fc i\u00e7in yan\u0131lt\u0131c\u0131 \u00fcst\u00fcn kalite ifadesi tespit edilmi\u015ftir. Bu \u00fcr\u00fcnde, &#8220;Se\u00e7kin Musk Kavunu&#8221; ve &#8220;%100 MELON TASTE&#8221; gibi, ana malzemenin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n kavun suyu oldu\u011fu yan\u0131lg\u0131s\u0131na yol a\u00e7acak ifadeler kullan\u0131lm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<p>Ancak, ger\u00e7ekte ana malzemenin yakla\u015f\u0131k %98&#8217;i \u00fcz\u00fcm ve elma gibi di\u011fer meyve sular\u0131ndan olu\u015fmakta ve kavun oran\u0131 sadece %2 civar\u0131nda oldu\u011fu anla\u015f\u0131lm\u0131\u015ft\u0131r. Al\u0131nan \u00f6nlemlerin detaylar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Genel t\u00fcketicilere, Japon Hediye Te\u015fvik Yasas\u0131&#8217;na ayk\u0131r\u0131 oldu\u011funun bilinirli\u011fini art\u0131rmak<\/li>\n\n\n\n<li>Yeniden olu\u015fumunu \u00f6nlemek i\u00e7in tedbirler almak ve bunlar\u0131 y\u00f6neticiler ile \u00e7al\u0131\u015fanlara tam olarak anlatmak<\/li>\n\n\n\n<li>Gelecekte benzer ifadelerin kullan\u0131lmamas\u0131n\u0131 sa\u011flamak<\/li>\n<\/ul>\n\n\n\n<p>Referans: T\u00fcketici Ajans\u0131 | <a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_220906_1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Kirin Beverage \u015eirketi&#8217;ne Y\u00f6nelik Japon Hediye Te\u015fvik Yasas\u0131 Uyar\u0131nca Al\u0131nan \u00d6nlem Hakk\u0131nda[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hokkaido_Uretim_Merkezi_Tarafindan_Yapilan_Yaniltici_Indirim_Ifadeleri\"><\/span>Hokkaido \u00dcretim Merkezi Taraf\u0131ndan Yap\u0131lan Yan\u0131lt\u0131c\u0131 \u0130ndirim \u0130fadeleri<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hokkaido \u00dcretim Merkezi A.\u015e. taraf\u0131ndan sa\u011flanan g\u0131da \u00fcr\u00fcnlerinin etiketlemesinde, t\u00fcketicileri yan\u0131lt\u0131c\u0131 indirim ifadeleri kullan\u0131ld\u0131\u011f\u0131 tespit edilmi\u015ftir. \u0130hlalin detaylar\u0131 a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul>\n<li>Belirli bir s\u00fcre i\u00e7in &#8220;Normal fiyat: \uffe54,000 (vergi dahil)&#8221; ve &#8220;Sat\u0131\u015f fiyat\u0131: \uffe51,480 (vergi dahil)&#8221; \u015feklinde etiketlenmi\u015f, sat\u0131\u015f fiyat\u0131n\u0131n normal fiyata g\u00f6re daha ucuz oldu\u011fu izlenimi yarat\u0131lm\u0131\u015ft\u0131r; ancak, ger\u00e7ekte normal fiyatta sat\u0131\u015f yap\u0131ld\u0131\u011f\u0131na dair bir kay\u0131t bulunmamaktad\u0131r.<\/li>\n\n\n\n<li>&#8220;Sat\u0131n alanlara hediye var&#8221; \u015feklinde ifade edilmi\u015f, fakat ger\u00e7ekte hediye olarak sunulan \u00fcr\u00fcnlerin fiyat\u0131, teklifin bir par\u00e7as\u0131 olarak dahil edilmi\u015f ve \u00fccretsiz de\u011fildir.<\/li>\n<\/ul>\n\n\n\n<p>Kirin Beverage ile benzer \u015fekilde, genel t\u00fcketicilere y\u00f6nelik ihlalin duyurulmas\u0131, tekrar\u0131n\u0131n \u00f6nlenmesi i\u00e7in \u00f6nlemler al\u0131nmas\u0131 ve benzer ifadelerin kullan\u0131lmamas\u0131 y\u00f6n\u00fcnde bir d\u00fczenleme emri verilmi\u015ftir.<br>Referans: T\u00fcketici Ajans\u0131\uff5c<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_220729_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hokkaido \u00dcretim Merkezi A.\u015e. Hakk\u0131nda Japon Hediye Te\u015fhir Yasas\u0131 Uyar\u0131nca Verilen D\u00fczenleme Emri[ja]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sushiro%E2%80%99dan_yem_reklami\"><\/span>Sushiro&#8217;dan yem reklam\u0131<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Akindo Sushiro \u015eirketi taraf\u0131ndan sunulan yemeklerin etiketlenmesiyle ilgili olarak, &#8220;Di\u011fer yan\u0131lt\u0131c\u0131 olabilecek etiketlemeler (bait reklam\u0131 ile ilgili etiketlemeler)&#8221; tespit edilmi\u015ftir. \u0130hlal eylemlerinin detaylar\u0131 a\u015fa\u011f\u0131daki gibidir.<\/p>\n\n\n\n<ul>\n<li>Bir yeme\u011fin &#8220;8 Eyl\u00fcl (\u00c7ar\u015famba) &#8211; 20 Eyl\u00fcl (Pazartesi\/Tatil) aras\u0131! Stoklar t\u00fckenene kadar!&#8221; \u015feklinde etiketlendi\u011fi halde, asl\u0131nda erken t\u00fckenme riski oldu\u011fu i\u00e7in, ma\u011fazalarda sat\u0131\u015f yap\u0131lmam\u0131\u015ft\u0131r.<\/li>\n\n\n\n<li>Bir yeme\u011fin &#8220;Hedef d\u00f6nem 26 Kas\u0131m 2021 (Cuma) &#8211; 12 Aral\u0131k 2021 (Pazar) S\u0131n\u0131rl\u0131 s\u00fcre! Stoklar t\u00fckenene kadar!&#8221; \u015feklinde etiketlendi\u011fi halde, erken t\u00fckenme durumu olu\u015fmu\u015f ve baz\u0131 ma\u011fazalarda, yeme\u011fi sunmaya haz\u0131r olmamalar\u0131na ra\u011fmen, etiketlemeyi durdurma gibi \u00f6nlemler al\u0131nmam\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n\n\n\n<p>Akindo Sushiro&#8217;ya, genel t\u00fcketicilere ihlalin duyurulmas\u0131, tekrar\u0131n\u0131n \u00f6nlenmesi i\u00e7in \u00f6nlemler al\u0131nmas\u0131 ve gelecekte benzer etiketlemelerin yap\u0131lmamas\u0131 y\u00f6n\u00fcnde bir d\u00fczenleme emri verilmi\u015ftir.<br>Referans: T\u00fcketici Ajans\u0131\uff5c<a href=\"https:\/\/www.caa.go.jp\/notice\/assets\/representation_cms208_220609_01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Akindo Sushiro \u015eirketi&#8217;ne Y\u00f6nelik Hediye Reklam Kanunu Uyar\u0131nca Al\u0131nan D\u00fczenleme Emri Hakk\u0131nda[ja]<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ozet_Hediye_Teshir_Yasasi_Japon_Hediye_Teshir_Yasasi_Ihlal_Edilmemesi_Icin_Reklamlarin_Hukuki_Kontrolden_Gecirilmesi_Gerekir\"><\/span>\u00d6zet: Hediye Te\u015fhir Yasas\u0131 (Japon Hediye Te\u015fhir Yasas\u0131) \u0130hlal Edilmemesi \u0130\u00e7in Reklamlar\u0131n Hukuki Kontrolden Ge\u00e7irilmesi Gerekir<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/monolith.law\/wp-content\/uploads\/2024\/03\/lawyer.jpg\" alt=\"\" class=\"wp-image-64731\" \/><\/figure>\n\n\n\n<p>\u00dcr\u00fcn veya hizmet satarken, reklamlarda fiyat, kalite, standart gibi bilgileri g\u00f6steririz; ancak, m\u00fc\u015fterileri \u00e7ekmek amac\u0131yla a\u015f\u0131r\u0131ya ka\u00e7an ifadeler kullan\u0131ld\u0131\u011f\u0131nda, Japon Hediye Te\u015fhir Yasas\u0131&#8217;n\u0131n ihlali s\u00f6z konusu olabilir. Hediye Te\u015fhir Yasas\u0131 ihlal edildi\u011finde, d\u00fczeltici emirler verilir ve cezai para cezas\u0131 \u00f6denmesi gerekebilir.<\/p>\n\n\n\n<p>Ayr\u0131ca, ihlalin T\u00fcketici Ajans\u0131&#8217;n\u0131n web sayfas\u0131nda yay\u0131nlanmas\u0131, \u015firketin itibar\u0131n\u0131n d\u00fc\u015fmesine neden olabilir. Ancak, kas\u0131tl\u0131 olarak yanl\u0131\u015f beyanda bulunulmad\u0131\u011f\u0131 halde, Japon Hediye Te\u015fhir Yasas\u0131 hakk\u0131ndaki bilgi eksikli\u011fi nedeniyle ihlal edilmesi de s\u0131k\u00e7a rastlanan bir durumdur. Hediye Te\u015fhir Yasas\u0131&#8217;n\u0131 ihlal etmemek i\u00e7in, reklamlar\u0131n ve e-ticaret sitelerinin, uzman bilgisine sahip bir avukat taraf\u0131ndan hukuki kontrol\u00fcnden ge\u00e7irilmesi tavsiye edilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monolit_Hukuk_Burosu_Tarafindan_Alinan_Onlemler_Hakkinda\"><\/span>Monolit Hukuk B\u00fcrosu Taraf\u0131ndan Al\u0131nan \u00d6nlemler Hakk\u0131nda<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Monolit Hukuk B\u00fcrosu, IT ve \u00f6zellikle internet ile hukukun her iki alan\u0131nda da zengin deneyime sahip bir hukuk b\u00fcrosudur. Son y\u0131llarda, net reklamlarla ilgili olarak \u00fcst\u00fcn kalite yan\u0131lg\u0131s\u0131 gibi Japon Hediye G\u00f6sterim Yasas\u0131 ihlalleri b\u00fcy\u00fck bir sorun haline gelmi\u015ftir ve hukuki kontrol\u00fcn gereklili\u011fi giderek artmaktad\u0131r. B\u00fcromuz, \u00e7e\u015fitli yasal d\u00fczenlemeleri dikkate alarak, halihaz\u0131rda ba\u015flat\u0131lm\u0131\u015f veya ba\u015flat\u0131lmas\u0131 planlanan i\u015flerle ilgili hukuki riskleri analiz eder ve m\u00fcmk\u00fcn oldu\u011funca i\u015fleri durdurmadan yasalla\u015ft\u0131rmay\u0131 hedefler. A\u015fa\u011f\u0131daki makalede detaylar\u0131 bulabilirsiniz.<\/p>\n\n\n\n<p>Monolit Hukuk B\u00fcrosu&#8217;nun Uzmanl\u0131k Alanlar\u0131: <a href=\"https:\/\/monolith.law\/operationofmedia\" target=\"_blank\" rel=\"noreferrer noopener\">Makaleler ve LP&#8217;ler i\u00e7in Japon \u0130la\u00e7 ve T\u0131bbi Cihaz Yasas\u0131 Kontrol\u00fc[ja]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcnlerin ger\u00e7ekte oldu\u011fundan farkl\u0131 g\u00f6sterilmesi veya promosyon \u00fcr\u00fcnlerinin a\u015f\u0131r\u0131 l\u00fcks olmas\u0131 durumunda, t\u00fcketiciler normalde sat\u0131n almayacaklar\u0131 \u00fcr\u00fcnleri sat\u0131n alma riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilirl [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":72093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[30,24],"acf":[],"_links":{"self":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71989"}],"collection":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/comments?post=71989"}],"version-history":[{"count":3,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71989\/revisions"}],"predecessor-version":[{"id":72095,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/posts\/71989\/revisions\/72095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media\/72093"}],"wp:attachment":[{"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/media?parent=71989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/categories?post=71989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monolith.law\/tr\/wp-json\/wp\/v2\/tags?post=71989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}